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<ul><li><keyword id="6355629" type="General" weightage="20" keywordseo="google" source="Orion">Google</keyword> has released the list of the best apps and games in <keyword id="3658" type="General" weightage="100" keywordseo="india" source="Orion">India</keyword> in 2022.</li><li>Questt has won the award for the best app in India in 2022.</li><li>Apex Legends Mobile has won the award for the best game in India in 2022.</li></ul>The year 2022 is about to end and like each year, search giant Google is back with its top apps and games rankings. The Google Play’s best apps and games of 2022 list has picked Questt as the best app of 2022 and Apex Legends Mobile as the best game of 2022. Apex Legends has replaced the popular battle royale game Battlegrounds Mobile India (BGMI) that was <a href="https://www.businessinsider.in/tech/apps/news/why-is-battlegrounds-mobile-banned-in-india/articleshow/93265968.cms">banned</a> by the Indian government earlier this year. BGMI had won the title of best game of 2021. <cmsannotation type="cmsannotation" annotationid="Best apps of 2022" comment="subhead" text="Best apps of 2022">Best apps of 2022</cmsannotation> <cmsannotation type="cmsannotation" annotationid="Best app – Questt" comment="subhead2" text="Best app – Questt">Best app – Questt</cmsannotation> Questt, an app designed to customize learning and make the experience more engaging has won the title of the best app. The app allows teachers to build tests and assign homework to students, in addition to analysing their performance. <cmsannotation type="cmsannotation" annotationid="User’s choice app – Shopsy Shopping App" comment="subhead2" text="User’s choice app – Shopsy Shopping App">User’s choice app – <keyword id="12587365" type="General" weightage="80" keywordseo="shopsy" source="Orion">Shopsy</keyword> Shopping App</cmsannotation> Flipkart’s new hypervalue e-commerce app Shopsy is the user’s choice app of 2022. The app is popular among both customers and small businesses. <cmsannotation type="cmsannotation" annotationid="Best for fun – Turnip" comment="subhead2" text="Best for fun – Turnip">Best for fun – Turnip</cmsannotation> Turnip, an Indian app for streaming and mobile-gaming community platform has won the award for the best for fun app. <cmsannotation type="cmsannotation" annotationid="Best for personal growth – Filo" comment="subhead2" text="Best for personal growth – Filo">Best for personal growth – Filo</cmsannotation> Filo, a live instant tutoring app has won the award for the best app for personal growth. It allows students to watch and save classes. <cmsannotation type="cmsannotation" annotationid="Best everyday essentials – Shopsy Shopping App" comment="subhead2" text="Best everyday essentials – Shopsy Shopping App">Best everyday essentials – Shopsy Shopping App</cmsannotation> Shopsy has also won the award for the best everyday essentials, beating apps like Blinkit and Zepto. <cmsannotation type="cmsannotation" annotationid="Best hidden gems – BabyG" comment="subhead2" text="Best hidden gems – BabyG">Best hidden gems – BabyG</cmsannotation> BabyG, a baby development tracker has won the award for the best hidden gem. It allows parents to keep a track of their children’s milestones, activities and offers access to recipes, stories and more. <cmsannotation type="cmsannotation" annotationid="Best apps for good – Khyaal: Senior Citizens App" comment="subhead2" text="Best apps for good – Khyaal: Senior Citizens App">Best apps for good – Khyaal: Senior Citizens App</cmsannotation> Khyaal, a super app for senior citizens has won the award of best app for good. It offers users access to a prepaid card, events, discounts on products and services catered towards senior citizens and more. <cmsannotation type="cmsannotation" annotationid="Best games of 2022" comment="subhead" text="Best games of 2022">Best games of 2022</cmsannotation> <cmsannotation type="cmsannotation" annotationid="Best game – Apex Legends Online" comment="subhead2" text="Best game – Apex Legends Online">Best game – Apex Legends Online</cmsannotation> Popular battle royale game Apex Legends Online has won the award for the best game of 2022. <cmsannotation type="cmsannotation" annotationid="User’s choice game – Angry Birds Journey" comment="subhead2" text="User’s choice game – Angry Birds Journey">User’s choice game – Angry Birds Journey</cmsannotation> Popular puzzle game Angry Birds Journey has won the user’s choice game award for 2022. <cmsannotation type="cmsannotation" annotationid="Best multiplayer game – Rocket League Sideswipe" comment="subhead2" text="Best multiplayer game – Rocket League Sideswipe">Best multiplayer game – Rocket League Sideswipe</cmsannotation> Rocket League Sideswipe has won the award for the best multiplayer game. <cmsannotation type="cmsannotation" annotationid="Best story – Diablo Immortal" comment="subhead2" text="Best story – Diablo Immortal">Best story – Diablo Immortal</cmsannotation> Popular multiplayer role-playing game Diablo Immortal has won the award for the best story. <cmsannotation type="cmsannotation" annotationid="Best Indie – Dicey Dungeons" comment="subhead2" text="Best Indie – Dicey Dungeons">Best Indie – Dicey Dungeons</cmsannotation> Dicey Dungeons has won the award for the best indie game. <cmsannotation type="cmsannotation" annotationid="Best ongoing game – Clash of Clans" comment="subhead2" text="Best ongoing game – Clash of Clans">Best ongoing game – Clash of Clans</cmsannotation> Popular strategy game Clash of Clans has won the award for the best ongoing game. 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Here are the best apps and games on Google Play in India 2022

<ul><li>The e-commerce platforms in India achieved $5.7 billion of online retail sales during the first festive week. </li><li>A total of 75-80 million shoppers placed orders across e-commerce platforms. </li><li><keyword id="3515858" type="General" weightage="80" keywordseo="flipkart-group" source="Orion">Flipkart Group</keyword> led the online retail sales in terms of GMV with Amazon placed second. </li><li>Over 56,000 mobile phones were sold per hour during the sale period, contributing to ~41% of the gross merchandise value. </li></ul><keyword id="6354742" type="General" weightage="80" keywordseo="flipkart" source="Orion">Flipkart</keyword> group remains the e-commerce festival sales leader in India with 62% market share in gross merchandise value (GMV), based on data from the first week of sales, according to <keyword id="3359665" type="General" weightage="100" keywordseo="redseer" source="Orion">Redseer</keyword>’s Ecommerce Festive Season ‘22 report. Amazon was placed second with a 26% market share in terms of GMV. GMV refers to the total value of items sold. Flipkart was also a leader in terms of order volumes, <keyword id="3480589" type="General" weightage="50" keywordseo="meesho" source="Orion">Meesho</keyword> emerged the second largest, capturing 21% of the market, said the report by Redseer, a strategy consulting firm. As per <a href="https://www.livemint.com/news/india/amazon-india-calls-redseer-report-on-festive-season-sales-numbers-as-speculative-11665100456595.html">reports</a>, e-commerce player <keyword id="6354743" type="General" weightage="20" keywordseo="amazon-india" source="Orion">Amazon India</keyword> has called the Redseer report on festive season sale numbers as "speculative which lacks transparency", while the consulting firm defended it as an independent research. The e-commerce industry in India achieved $5.7 billion of online retail sales this year during the first week of festive sales, i.e 22 -30 September – which is a 27% year-on-year growth (for the first week of sales). E-commerce platforms in India usually hold three grand sales ahead of Diwali in India. The Festive Sale week 1 included sale events conducted by all online retail platforms between September 22-30. And for platforms that did not run a sale during any of these dates, the report had considered BAU (business as usual) order volumes. “Flipkart Group (Flipkart, <keyword id="319719" type="General" weightage="50" keywordseo="myntra" source="Orion">Myntra</keyword> and <keyword id="12587365" type="General" weightage="50" keywordseo="shopsy" source="Orion">Shopsy</keyword>) continues to maintain its leadership position with 62% market share in GMV during the festive sale week 1. In terms of order volumes, Meesho, with its low AOV (average order value) and high penetration in Tier-2 cities, emerged as the second largest player capturing 21% of the market share while Flipkart Group leads here as well,” <keyword id="210394" type="General" weightage="50" keywordseo="sanjay-kothari" source="Orion">Sanjay Kothari</keyword>, associate partner, Redseer Strategy Consultants said. A total of 75-80 million shoppers placed orders across e-commerce platforms during the first week of the festive season, said the Redseer report. Over 56,000 mobile phones were sold per hour during the above-stated time frame. Mobile contributed to around 41% of the GMV. Fashion contributed to 20% of gross merchandise value, which was 48% higher than last year's festive period. White goods (large appliances) are expected to gain momentum after the slower start, revealed Redseer. The shopper base increased by 24% year-on-year during the first week of sales, with over 65% shoppers coming from tier 2 cities. The spend per online shopper also increased by 3%. “Consumption, especially in Tier 2+ cities, generally tends to happen closer to festivities. While the beginning of last quarter was slow on demand, we saw a good uptick in consumer sentiment and consumption patterns in late August/ September. This we expect will further lead to demand recovery in build-up to Diwali,” said Redseer. Spending on fashion, beauty and home decor is expected to rise further as consumers look to upgrade their homes and lifestyles, especially to welcome guests, estimated Redseer. 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Flipkart group leads e-commerce festive sales, Meesho is second largest contributor in order volume: Redseer

<ul><li>After the <keyword id="36208" type="General" weightage="20" keywordseo="festive-season" source="Orion">festive season</keyword>, <keyword id="12587365" type="General" weightage="100" keywordseo="shopsy" source="Orion">Shopsy</keyword>’s active user base grew 3.7X to what it was before September 2021.</li><li>Fashion, beauty, general merchandise and home leading the growth story.</li></ul><keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword>’s social commerce platform Shopsy, continues to witness strong growth through its consumers, sellers and resellers from across the country. Backed by festive fervor, the platform has seen 3.6x growth in new app downloads, crossing the 10 million+ mark on the play store, within five months of its launch. Since July 2021, Shopsy has received an overwhelming response from consumers and resellers across the country who hopped onto the platform for their ‘shop &amp; earn’ needs. Shopsy clocked in 4X revenue growth during this festive period, compared to the non-festive sale period, making it the top social commerce platform for consumers across the country. The platform's active user base grew 3.7X to what it was during the non-festive period. For Shopsy, categories including fashion, beauty, general merchandise and home (BGMH) led the growth story in October. Prakash Sikaria, Senior Vice President - Growth and Monetization, Flipkart, said, “With the n200 million digital consumers coming from Tier 2 and 3 cities, we want to build a community that truly democratizes commerce in the country. The social commerce landscape in the country is evolving at a fast pace, and with Shopsy we are building a sustainable platform backed by our technology prowess. Small businesses and sellers see immense benefit on what Shopsy as a platform has to offer them ­-­­­­— ranging from zero commission to free shipping facilities. We continue to ensure digital commerce reaches the length and breadth of our country and help make lives better.” Kumud Jindal - Samridhee Creations, a seller with Flipkart’s Shopsy from Jaipur, said “With Shopsy our ability to reach a wider audience base has increased drastically, as we leverage the power of technology to drive up sales. The fact that Shopsy charges 0% commission from sellers also adds to its charm.” Nabeel from FASTCOLORS, another successful seller on Shopsy from Chennai said, “Our hesitation of joining a new platform like Shopsy was washed away by the benefits that sellers get on listing their products. Especially during the festive season, things like 0% commission, getting the same settlement value for which we are selling to the customer, and the ease of uploading real-life pictures of our products really helped us establish transparency with our customers and boosted our sales. We are expecting even better growth with Shopsy in the future.” According to a recent Bain &amp; Company report on ‘How India Shops Online - 2021’, social commerce is set to democratize e-retail, with three in five social shoppers coming from Tier 2/smaller towns. Tapping into this opportunity, Shopsy has expanded its presence in new Tier 2 and 3 cities such as Bhatinda, Barpeta, Gandhinagar, Morena, Mandla, Muzaffarnagar, Raipur, Sri Ganganagar and Saharanpur during the festive period, unlocking the potential of digital commerce for under-served consumers. Shopsy was launched by Flipkart in July 2021 with the aim to make digital commerce accessible across India through a zero-commission marketplace to boost local entrepreneurship. Since then, Shopsy has helped local &amp; small businesses and women entrepreneurs adopt social commerce by simply reaching out to their trusted network of people on common social media apps. Shopsy has over 2.5 lakh sellers on the platform who provide 150 million products across 250+ categories. Shopsy is on track to enable over 25 million online entrepreneurs by 2023.

Flipkart's Shopsy crosses the 10 million+ mark on Play Store backed by festive purchases

As <keyword id="1729388" type="General" weightage="20" keywordseo="e-grocery" source="Orion">e-grocery</keyword> platforms pick up momentum in India, <keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword>'s social commerce offering <keyword id="12587365" type="General" weightage="20" keywordseo="shopsy" source="Orion">Shopsy</keyword> on Tuesday announced that it has started offering grocery as a category on its platform. Leveraging the Flipkart Group's supply chain infrastructure and tech capabilities, Grocery on Shopsy will cater to consumers across 700 cities, spanning over 5,800 pincodes. "Grocery is a key consumer need and we are committed to making e-grocery affordable for consumers and sellers alike. We have been working on reducing the cost of delivering groceries over the last few months. We are happy to announce that we have achieved best in class cost structure which makes us confident of scaling grocery on Shopsy," Prakash Sikaria, Senior Vice President - Growth, Flipkart said in a statement. Grocery on Shopsy will host over 6,000 products across 230 categories - ranging from staples, FMCG, and other dry groceries; matching the selection and range available on <keyword id="7658655" type="General" weightage="20" keywordseo="flipkart-grocery" source="Orion">Flipkart Grocery</keyword>. With groceries on Shopsy, users can now shop for value groceries by adding and checking out products in their cart or by combining orders for multiple individuals in their network. Users can avail of a flat 5 per cent commission margin that will directly be credited to the linked bank account as well as enjoy up to 50 per cent savings, the company claims. Flipkart's Grocery fulfilment centres including centres in Ahmedabad, Bengaluru, Chennai, Coimbatore, Delhi, Hyderabad, Kolkata, Lucknow, Mumbai, Patna and Pune that will be leveraged by Shopsy, have fully digitised processes and product quality checks. These centres have implemented effective quality management systems to ensure the products are traceable from raw materials until they reach the consumer, without losing their freshness. Launched by Flipkart in July 2021 with the aim to make digital commerce accessible across India through a zero-commission marketplace. Shopsy has over 2.5 lakh sellers on the platform who provide 150 million products across 250+ categories and is on track to enable over 25 million online entrepreneurs by 2023. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/airtel-joins-hands-with-capgemini-to-develop-india-specific-enterprise-5g-solutions/articleshow/88275742.cms">Airtel joins hands with Capgemini to develop India-specific enterprise 5G solutions</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/elon-musks-tesla-receives-approval-for-seven-ev-variants-in-india/articleshow/88276287.cms">Elon Musk's Tesla receives approval for seven EV variants in India</a>

Flipkart's Shopsy launches e-grocery in 700 cities

Softbank-backed e-commerce firm <keyword id="19911893" type="General" weightage="20" keywordseo="Meesho" source="keywords" meta.keywordsubtype="org" meta.entityname="Meesho" meta.hostid="153" meta.entityid="Meesho">Meesho</keyword> will start its annual <keyword id="23217664" type="General" weightage="20" keywordseo="festival-sale" source="keywords">festival sale</keyword>, Meesho <keyword id="23217663" type="General" weightage="20" keywordseo="Mega-Blockbuster-Sale" source="keywords">Mega Blockbuster Sale</keyword>, from September 27 onwards with the highest number of sellers onboard among its competitors, the company said on Tuesday. The company has recorded about 42 per cent surge in sellers on a year-on-year basis to 20 lakh for the upcoming festival season. "Meesho's Annual 'Meesho Mega Blockbuster Sale' Starts on 27th September. With over 20 lakh sellers and 12 crore product listings across 30 categories, Meesho aims to make festive shopping more accessible, affordable, and convenient for shoppers across the country," the company said in a statement. Meesho claimed to have 14 lakh sellers onboard for Meesho Mega Blockbuster 2023. <keyword id="19910508" type="General" weightage="20" keywordseo="Amazon-India" source="keywords" meta.keywordsubtype="org" meta.entityname="Amazon India" meta.hostid="153" meta.entityid="Amazon India">Amazon India</keyword> has seen a 14 per cent growth in <keyword id="23217665" type="General" weightage="20" keywordseo="seller-base" source="keywords">seller base</keyword> but remains lower than that of Meesho for their upcoming annual festival sale "<keyword id="23217666" type="General" weightage="20" keywordseo="The-Great-Indian-Festival" source="keywords">The Great Indian Festival</keyword>". "Our current seller base exceeds 16 lakh sellers from all across the country," Amazon India, Director, Selling Partner Services, Amit Nanda, said. Interest of sellers for <keyword id="19896939" type="General" weightage="20" keywordseo="Flipkart" source="keywords" meta.keywordsubtype="org" meta.entityname="Flipkart" meta.hostid="153" meta.entityid="Flipkart">Flipkart</keyword> has remained muted on a year-over-year basis. While announcing annual festival sale dates "The Big Billion Days" on Monday, <keyword id="19896940" type="General" weightage="20" keywordseo="Walmart" source="keywords" meta.keywordsubtype="org" meta.entityname="Walmart" meta.hostid="153" meta.entityid="Walmart">Walmart</keyword> group firm Flipkart had said it has over 50 crore users and more than 14 lakh sellers on the platform, including sellers of its other platform Shopsy as well. Flipkart had reported the same level of sellers onboard before the TBBD in 2023. SEE ALSO: <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-sale-to-begin-on-september-27/articleshow/113445238.cms">Amazon Great Indian Festival sale to begin on September 27</a> <a href="https://www.businessinsider.in/business/auto/news/triumph-speed-t4-launched-in-india-with-a-price-tag-of-2-17-lakh/slidelist/113429766.cms">Triumph Speed T4 launched in India with a price tag of ₹2.17 lakh</a> <a href="https://www.businessinsider.in/tech/mobile/news/xiaomi-and-samsung-accused-of-colluding-with-amazon-and-flipkart/articleshow/113381204.cms">Xiaomi and Samsung accused of colluding with Amazon and Flipkart</a>

Meesho to begin annual festival sale from September  27, sees 42% surge in seller base

<ul><li></li><li><ul><li>Shopsy will enable Indians to start their own businesses without any additional investors.</li><li>The user will earn commissions on every order they place on the customer’s behalf. </li><li><keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> started experimenting with social commerce last year on its 2Gud platform.</li></ul></li></ul>E-commerce giant Flipkart has forayed into the rising social commerce segment with the launch of Shopsy on Thursday. The latest platform will enable Indians to start their own businesses without any additional investors, the Walmart-owned company said. “With the ability to influence their local network and fulfill their aspirations, users of Shopsy will be able to share catalogues of a wide selection of 15 crore products offered by Flipkart sellers,” the company said in a statement. The catalogue will include products across fashion, beauty, mobiles, electronics and home among others. Users can register on the Shopsy app using their phone numbers and start earning by sharing their handpicked catalogue with their network. The user will earn commissions on every order they place on the customer’s behalf. The commission percentage will vary depending on the category of products being ordered. This is not the first time Flipkart has experimented with its social commerce play. Last July, the company had started experimenting with video commerce as well, with its refurbished goods platform 2Gud. 2GudSocial (social.2Gud.com), which is no longer accessible, was live for mobile phones around the same time last year. It allowed content creators to make short videos to sell certain products ranging from fashion, retail, mobile, electronics and accessories. The launch of Shopsy has put Flipkart’s platform in a full circle, which not only allows sellers to sell online, but allows customers to promote their favourite product and earn through it. This is also the biggest entry into the <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword> social commerce segment, which is currently led by six-year-old Meesho. Other big players in the market were founded only two-three years ago. Meesho leads the segment with over <a href="https://www.businessinsider.in/advertising/brands/article/meesho-the-latest-company-to-join-the-unicorn-club-aims-to-build-a-single-ecosystem-to-help-smbs/articleshow/81953840.cms">$515 million</a> in funding raised to date and is valued at $2.1 billion. It claims to have over 12 million individual entrepreneurs on the platform selling to over 45 million customers. It also claims to have over 100,000 registered suppliers in 26,000 pincodes. It is followed by <keyword id="7412577" type="COMPANY" weightage="20" keywordseo="DealShare">DealShare</keyword> that has raised $144 million to date and claims to serve over 25,000 orders a day. CityMall, which raised<a href="https://www.businessinsider.in/business/startups/news/citymall-a-startup-that-helps-budding-entrepreneurs-start-their-ventures-on-whatsapp-has-raised-over-22-million/articleshow/83741383.cms"> $22 million </a>last month, claims to have a network of 20,000 community leaders catering to 200,000 customers. SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/swiggy-coo-vivek-sunder-will-be-exiting-the-company-by-october/articleshow/84010468.cms" data-type="tilCustomLink">Swiggy COO Vivek Sunder will be exiting the company by October, CEO Sriharsha Majety may take over</a> <a href="https://www.businessinsider.in/business/startups/news/bhavna-suresh-has-closed-indias-largest-seed-round-for-her-nine-month-old-startup-10club/articleshow/83978841.cms" data-type="tilCustomLink">Meet Bhavna Suresh ⁠— a serial entrepreneur who just raised $40 million in seed funding for her startup 10club</a> <a href="https://www.businessinsider.in/tech/apps/news/one-year-of-chinese-apps-ban-indian-alternatives-take-over-tiktok/articleshow/83943865.cms" data-type="tilCustomLink">One year of Chinese apps ban — Indian alternatives take over TikTok</a>

You can now make money from Flipkart by recommending your favourite products

Retail giant Walmart is reportedly raising up to $3 billion for its e-commerce giant Flipkart to further expand its operations in the country. With new funds, Flipkart's valuation is set to soar to more than $40 billion, giving a fillip to the Indian funding scene which is going through a harsh winter. Flipkart Group in July last year raised $3.6 billion to grow and advance the digital commerce ecosystem in India. The investment valued the group at $37.6 billion post the money then. According to media reports, Walmart may bring strategic investors into Flipkart via this fundraising. The move, according to close sources, is to keep Flipkart ahead in the e-commerce race as online shopping surges with every festive season in the country. Reached for a reaction, a Flipkart spokesperson told IANS that "We do not comment on speculation". Walmart declined to comment. The last fundraise demonstrated significant interest from global investors, including sovereign funds, private equity and crossovers in addition to Walmart. It was led by financial investors GIC, Canada Pension Plan Investment Board (CPP Investments), SoftBank Vision Fund 2 and Walmart, along with investments from sovereign funds DisruptAD, Qatar Investment Authority, Khazanah Nasional Berhad, and marquee investors Tencent, Willoughby Capital, Antara Capital, Franklin Templeton, and Tiger Global. "This investment by leading global investors reflects the promise of digital commerce in India and their belief in Flipkart's capabilities to maximise this potential for all stakeholders," Kalyan Krishnamurthy, Chief Executive Officer, Flipkart Group, had said in July last year. "The quality of the investor group and valuation is further confirmation of global confidence in Flipkart and its mission to transform commerce in India," Judith McKenna, President and CEO - Walmart International, had said. Bengaluru-based Redseer Strategy Consultants had predicted $11.8 billion worth gross merchandise value (GMV) during the entire festive month up to Diwali. E-commerce marketplaces usually hold up to three sales leading up to the festival of lights. The online retail platforms in India clocked $5.7 billion (about Rs 40,000 crore) worth festive sales between September 22 to 30, a robust 27 per cent (year-on-year) growth. Mobile phones continue to lead the market with 41 per cent contribution in gross merchandise value (GMV) and nearly 56,000 mobile handsets were sold every hour, according to the report by Redseer. Flipkart Group (Flipkart, Myntra and Shopsy) continued to lead the market with 62 per cent market share in GMV.

Walmart reportedly raising up to $3 bn for Flipkart to expand India biz

'<keyword id="10963460" type="General" weightage="20" keywordseo="Kaun-Banega-Crorepati-13" source="Orion">Kaun Banega Crorepati 13</keyword>' has now reached the season finale as the episode will be aired on December 17, featuring cricketers <keyword id="368" type="General" weightage="80" keywordseo="harbhajan-singh" source="Orion">Harbhajan Singh</keyword> and <keyword id="1518" type="General" weightage="80" keywordseo="irfan-pathan" source="Orion">Irfan Pathan</keyword>. So, to make this finale week special, each episode is being graced by some special celebrities. Beginning with Ayushmann Khurrana, Vaani Kapoor along with director Abhishek Kapoor, the host of 'India's Best Dancer' Maniesh Paul will next be on the hotseat. It is to be followed by rapper Badshah along with Neha Kakkar, Neena Gupta and Gajraj Rao. The last episode of 'KBC 13' will see Harbhajan Singh and Irfan Pathan appearing as special guests. It will be out on December 17. '<keyword id="17940" type="General" weightage="100" keywordseo="kaun-banega-crorepati" source="Orion">Kaun Banega Crorepati</keyword> 13's 'Shaandaar Shukriya' week is airing on Sony Entertainment Television. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/ecommerce/news/flipkarts-shopsy-launches-e-grocery-in-700-cities/articleshow/88276984.cms">Flipkart's Shopsy launches e-grocery in 700 cities</a>

Harbhajan Singh, Irfan Pathan to appear on season finale of Kaun Banega Crorepati 13

<ul><li>India’s <keyword id="436047" type="General" weightage="20" keywordseo="ecommerce" source="Orion">ecommerce</keyword> user base is expected to reach half a billion by the end of this decade.</li><li>In the next three years alone, this number is expected to eclipse the total population of the US.</li><li>Of these, 7 out of 10 users are expected to complete at least one online transaction.</li></ul>India is expected to have more <keyword id="14137437" type="General" weightage="20" keywordseo="ecommerce-users" source="Orion">ecommerce users</keyword> by 2025 than the total population of the US, according to a new report. Further, 7 out of every 10 internet users are likely to complete an online transaction in the same period. According to a report by WPP’s GroupM and Wunderman Thompson, in collaboration with Amazon Ads, the Indian ecommerce sector is expected to grow at a compound annual growth rate (CAGR) of 23% to reach half a billion by the end of this decade. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Year </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ecommerce users </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2020 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">150 million </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2025 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">350 million </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2030 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">500 million </td></tr></tbody></table>Source: WPP’s GroupM and Wunderman Thompson report with Amazon Ads A report by private wealth management company Bernstein also expects online shoppers in India to reach 330 million by 2025. “The TAM is expanding with new opportunities in social commerce/quick commerce. Flipkart is building Shopsy (social commerce), scaling Flipkart Quick (hyperlocal). Reliance acquiring Dunzo (Quick commerce) to scale JioMart,” the company added. “We saw an exponential growth of consumers moving to online shopping during Covid-19. With the trend only continuing to grow as more customers are coming online to shop from Tier 2 and Tier 3 cities,” said Manoj Mansukhani, chief digital officer, Wunderman Thompson South Asia. “With marketplaces like Amazon becoming the first port of call for product searches, brands need to develop a separate content strategy to help engage with customers on these platforms,” he added. Vijay Iyer, Director-Ad Sales at Amazon Ads India, noted that ecommerce marketplaces are playing a crucial role in shaping brand and product discovery. “Marketers have the unique opportunity to build connections with customers through an immersive content experience rather than restricting themselves to “advertising real estate”, the report added. According to a report by Bernstein, ecommerce is the largest segment in India internet and is expected to grow more than five-fold to reach $133 billion opportunity by 2025. “We believe the sector will not be a winner-take-all and multiple players will emerge across categories &amp; markets,” the private wealth management company added. SEE ALSO <a class="tout-title-link" href="https://www.businessinsider.in/business/corporates/news/paytm-could-be-entering-a-low-cost-high-profit-margin-regime-say-a-brokerage-firm/articleshow/92054964.cms">PayTM could be entering a low cost-high profit margin regime, say a brokerage firm</a> <a href="https://www.businessinsider.in/business/startups/news/physicswallah-is-indias-first-profitable-edtech-startup-up-here/articleshow/92056796.cms">YouTube channel to a billion dollar company — India’s first profitable edtech unicorn is here</a> <a href="https://www.businessinsider.in/retail/e-commerce/news/tataneu-could-be-worth-15-billion-all-thanks-to-bigbasket-croma-and-westside/articleshow/92052094.cms">TataNeu could be worth $15 billion all thanks to BigBasket, Croma and Westside</a>

India will have more ecommerce users by 2025 than US’ population

<ul><li>Before COVID, summer and winter vacations were the most important period of the year for kids’ TV channels. However, after COVID, kids have been home for a year and a half and are turning to TV and OTT channels to entertain themselves from the safety of their homes.</li><li>Category leader <keyword id="16123" type="General" weightage="20" keywordseo="Nickelodeon" source="Orion">Nickelodeon</keyword> has stayed on the number one rank in the kid's entertainment space for seven consecutive years and Sonic has reached number two from number seven in three years.</li><li>Now, to celebrate its 11th year of existence, Nickelodeon is unveiling a fun new show called ‘<keyword id="12298070" type="General" weightage="20" keywordseo="Chikoo-aur-Bunty" source="Orion">Chikoo aur Bunty</keyword>’ based on sibling rivalry.</li><li>We talk to <keyword id="321502" type="General" weightage="20" keywordseo="Nina-Elavia-Jaipuria" source="Orion">Nina Elavia Jaipuria</keyword>, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18 about cluster’s content library, growth of local content in television, change in viewership patterns and her vision for <keyword id="910910" type="General" weightage="20" keywordseo="kids-entertainment" source="Orion">kids entertainment</keyword> genre.</li></ul>The Diwali vacation is almost here and Nickelodeon, the category leader in the kids’ network from Viacom18, is as excited as online school kids are for their vacation at home and is all set to make the most of this time. It is unveiling a new show called ‘Chikoo aur Bunty’ that is based on sibling rivalry. It has already onboarded three sponsors -- Phillips, Pediasure and Flipkart Shopsy for its new show, which is slated to go live on October 18. Telling us why the channel chose October to schedule its launch, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18 said, “I think that it's always a good time to deliver new content in the quarters that are very busy from a festival perspective. So, kids are at home, they have a vacation from even online schooling and have more time on their hands. And in the festive quarter, we've always realised that partners and advertisers are also looking to advertise that much more on the genre. And so it's a great marriage of viewership and revenue that that makes us go after this particular quarter, where it's Diwali and Christmas time, kids are having fun, and they're actually watching so much more than they'd love to check out a new show from their favourite franchise.” Nickelodeon is going all out to promote its new show and has pivoted its media plans outside of TV with digital getting the lion’s share. It is advertising across OTT apps, including Disney+ Hotstar during the IPL playoffs. It is launching AR filters, GIF packs and stickers to be a part of daily conversations. Nickelodeon has also partnered with Belgian Waffles, Smoking Joe’s and New York Burrito Company to offer a specially curated Chikoo and Bunty meal. Finding strength in home-grown content The 2-14 year age group forms the universe for kids broadcasters. A mix of local shows and international cartoons are aired daily to keep kids glued in front of the television. However, in the last five years, home-grown content has grown tremendously and is dominating the category. 8 out of top 20 animated characters are from the Nickelodeon franchise and only 2 of them are syndicated. The kids category in India was shaped by Cartoon Network in the 90s as it was the first channel to be launched in the genre in 1995. Since then, the genre has seen about 12-15 players catering to pre-schoolers and tweens. Cartoon Network occupied the majority of the market with its international content for a long time, post that, its sister channel Pogo climbed the top with its local hero, Chhota Bheem. Then came Turner, followed by Nickelodeon which took over with its local content and a few international shows eight years ago. Since then, it has focused on launching one home-grown IP each year to maintain its leadership position and expand its presence further by localising its content. Currently, its home-grown content of 10 IPs drives the majority of viewership on the category. Jaipuria said, “The Nickelodeon franchise and what we deliver to children, at least on Nick and Sonic, is all almost local except for Ninja Hatodi, which is syndicated content. We really are not playing any other international content on the channel outside of Ninja. Local has also grown in its own way. As you create local, you have to keep in mind the dynamic target audience that you have. And you have to therefore write stories accordingly, contemporize, take care of the look and feel and fashion, apparel, and music. The overall local content has evolved over the years.” The kids genre has been growing year-on-year too, despite COVID-19, channel segmentation and other new channel launches. During the lockdown(s), with no friends, no playgrounds -- kids weren't even allowed to step out. In such a scenario, TV and OTT entertainment channels acted as their escape and respite. Egro, kids’ entertainment category has also seen more interest from new advertisers across categories. “We are a mass channel as we enjoy 7% of the total viewership. In the pandemic, particularly where TV has been the primary screen of entertainment for families, co-viewership is actually making the genre even more attractive. We have kids and non-kid advertisers on the channel. We have partners who have been with us for several years, and new partners on board as well. So, we have a good mix of advertisers who are looking to even not just talk to kids who are in-house consultants, they influence almost every other household decision and purchase, but they're also now looking at families and parents, who are actually watching with their children. And therefore you see lots of FMCG brands on the channel. And we've seen right from handwash, and sanitization to cosmetics to Britannia and, Parle and BYJUs, Amazon, Flipkart. So there is this whole robust co-viewership that Nickelodeon as a franchisee enjoys. And that is why you have advertisers who are targeting both kids as well as families,” shared Jaipuria. Co-viewership on the genre has been very crucial from both advertising and viewership points of view. It has been growing consistently, as more and more parents are keen on becoming friends with their kids. Viewership patterns and vision for the cluster The Nickelodeon cluster with three channels (Nick Jr, Nickelodeon and Sonic) grabs 33% of the kids market share. It also has the maximum share in kids ad revenue pie, with a strong 35% lead. It is the network’s robust library with 700+ hours of content that has helped it stay ahead of the curve and consistent with its performance. Due to COVID, the overall television viewership saw a hike. Nickelodeon also witnessed a similar trend. However, as schools open up for kids above 7th grade across the country now, the viewership is likely to go down. Telling us how the viewership might change, Jaipuria said, “It grew at a very robust percentage of almost 39-40% during the lockdown and we have seen a decline of about 10% as of now, but I think at some point it will stabilise and I do feel that it will stabilise slightly above the pre-COVID level. So, we may not go back to the pre-covid level but we will obviously not stay at this very high level of 40% also, that's very unnatural and cannot happen as things open up and as the remote move from person to person in the household. But it will continue to be a very mass genre and I think it will stabilise above the pre-COVID-19 level.” With 11 homegrown IPs, Nickelodeon will now focus on reaching out to its viewers at multiple touchpoints and continue building a content library that caters to India’s diverse needs. “From a kids entertainment perspective, the vision is to ensure that we continue to custom-make and tailor-make content for kids in the country. The vision is to make sure that we continue to curate and conceptualise content that has great potential, which is either relatable, identifiable or has the ability to transport kids it into a imaginary world. I think the vision is to create content, which is agnostic, so that we can cater to their entertainment needs and preferences across any device that they choose to actually consume us. So I think the vision is to create an ecosystem -- a very dynamic evolved engagement ecosystem as an entertainer, where we not only engage them on television, but we are there with them on social media, Ott and we're able to engage with them and give them the ability to play with the characters at various levels, which is in terms of gaming in terms of challenges, DIY, short form long form. So we want to be the one stop shop for entertainment. We want to be an overall kids ecosystem where we are able to engage and entertain with them holistically and responsibly,” shared Jaipuria on a final note.

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Harbhajan Singh, Irfan Pathan to appear on season finale of Kaun Banega Crorepati 13

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India will have more ecommerce users by 2025 than US’ population

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We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18

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