You Searched For "shoppable ads" and got 19 results
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2 mins read
'Shoppable short-form video is on fire': YouTube's head of shopping shares why the platform is betting on shorts to drive social commerce
At CreatorIQ Connect, Bridget Dolan, global head of YouTube Shopping, spoke about live commerce and…
Amanda Perelli
4 mins read
Walmart partners with So Yummy, the millennial-focused food content brand, on a new cooking show that will make recipes shoppable for millions of viewers
This is Walmart's latest foray into next-gen e-commerce after previously partnering with TikTok in …
Áine Cain
9 mins read
We watched 1,000 TikToks in one sitting. The algorithm served up a shocking number of ads, rivaling network TV.
Ads are inescapable on TikTok, especially after it introduced affiliate content and direct links to…
Sebastian Cahill,Hannah Getah…
1 min read
Snapchat's newest shoppable feature lets you browse clothing by scanning pictures of your favorite outfits
Snap is unleashing a new e-commerce feature with Screenshop, which it likens to having "a personal …
Áine Cain
2 mins read
Influencers — and just about anyone else — can soon make their Instagram accounts shoppable
Starting July 9, anyone with a business account is eligible to apply to take advantage of Instagram…
Paige Leskin
4 mins read
'They should all be worried': Google is bringing shoppable ads to image searches - and it should terrify Amazon, Instagram and Pinterest
"Google has always been a place where you can find a specific product or store, but it's also a pla…
Tanya Dua
4 mins read
Snapchat is making its AR lenses shoppable by adding a prominent 'Shop Now' button
Advertisers can typically buy lenses in three ways. They can use Snap's self-serve tools to bid on …
Tanya Dua
16 mins read
Check out these 41 pitch decks that advertising startups used to raise millions from top investors
These startups are using tech to disrupt advertising and marketing. Explore the pitch decks selling…
Business Insider
1 min read
YouTube crosses 50 million Premium and Music subscribers, records ad revenues of $7.2 billion
"In the past year, the average number of daily first-time creators more than doubled. There's a …
2 mins read
Instagram is testing out adding tabs dedicated to Reels and Shopping in the app's navigation bar
The redesign would promote some of Instragram's most-touted new features meant to make creators' pr…
Paige Leskin
3 mins read
Snap is racing to take on more e-commerce budgets, and secretly testing product ads that retarget consumers
While retailers have been able to import their product catalog feeds on Snapchat to create other ad…
Tanya Dua
3 mins read
Inside Amazon's growing ad business: Everything we know about how the e-commerce giant is making inroads with marketers
Amazon is increasingly taking on Facebook and Google for digital advertising dollars. Here's the la…
Business Insider
5 mins read
TV giants like NBCUniversal and CBS are gunning for direct-to-consumer ad dollars, but challenges still hold back marketers
"TV isn't like Facebook or Google in the sense that you can spend $1,000 and see how it does," said…
Lucia Moses
2 mins read
Pinterest just added new tools to its futuristic 'Lens' feature - here's how they work
While the updates aren't a complete overhaul to the app, the new tools are a major update to P…
Avery Hartmans
3 mins read
Direct-to-consumer brands who have tested Snapchat's latest ad format say it's helping drive returns while bringing their cost-per-purchase down
Such ads already exist on Facebook, Twitter, and Pinterest, and the new format is a way for Snapcha…
Tanya Dua
3 mins read
NBC raked in nearly $1 billion in ad sales from digitally native brands during its 2019 Upfronts - showing how quickly DTC brands are turning to TV to scale
NBCUniversal, for its part, has a 10-person team dedicated to DTC advertisers, and is working with…
Tanya Dua
2 mins read
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…
Lauren Johnson
4 mins read
'Momfluencers' know how to turn their followers into customers, and it's a lucrative business
Momfluencers are selling us an ideal image of motherhood. Thanks to parasociality, moms are spendin…
Sara Petersen
5 mins read
We're entering advertising's new era
The rise of e-commerce means an increased focus on the valuable information retailers have about th…