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In a bid to save the cost of logistics and ensure faster deliveries, the Gurgaon-based online marketplace <keyword id="6357066" type="UNKNOWN" weightage="100" keywordseo="ShopClues">ShopClues</keyword> has decided to make different regions in the country. It is also looking forward to expanding its seller base and make intra-zonal shipments. 
 
"We are moving towards dividing the country into different cities as opposed to regions for our shipments," said Radhika Aggarwal, chief business officer at ShopClues. "The idea of shipping from within the zone of a customer works perfectly for structured categories. The unstructured category might or might not benefit from this," she added. 
 
The Silicon Valley-founded company will work with local courier partners for its zonal deliveries, which would save up to 25% costs, thereby yielding better margins for the marketplace and prices for the customers. 
 
The same policy is being adopted by Alibaba-backed marketplace Paytm, which has been expanding its online-to-offline shipments across regions so that delivery time can be lessened. 
 
"We are currently at 4 lakh sellers on our platform and plan to increase it to 12 lakh sellers by the end of 2016. This will also improve our 
regional selections and price range of products, mainly from the tier-2 and 3 markets," said Aggarwal. 
 
Shopclues was valued at $1.1 billion in its last round of funding, and is targeting profitability by mid next year.

Shopclues goes local, segregates regions for faster deliveries and reduced costs

Companies and startups are ready to raid engineering and <a href="http://www.businessinsider.in/searchresult.cms?query=B-school+">B-school</a> campuses across India this placement season, adding to the fierce war for talent already raging between large e-Commerce companies and established old-world recruiters. 
 
The startups which are looking for fresh talents include ShopClues, LocalOye, Urban-Clap, PropTiger, Indus Insights, MyRefers, CodeNation, Embibe, Jombay, Lybrate and ShadowFax. 
 
Moreover, a survey of 11 startups suggests they will step up overall <a href="http://www.businessinsider.in/searchresult.cms?query=campus+hiring+">campus hiring</a> to 770 students from the Class of 2016 compared with only 250 that they hired from the last batch. 
 
Bulk of this hiring will be across top engineering colleges and B-schools, including Indian Institutes of Technology, National Institutes of Technology and Indian Institutes of Management. 
 
Don’t be disappointed if you are not studying in the above mentioned institutes as a handful will also recruit at leading undergraduate colleges including Shri Ram College of Commerce, Lady Shri Ram College and St Stephen's, and design schools such as National Institute of Design and National Institute of Fashion Technology. 
 
Now comes the most interesting part- salary! Average salaries offered by these startups range between Rs 12 lakh and Rs 18 lakh at engineering colleges and B-schools, say campus sources. Prop-Tiger, for instance, is paying upwards of Rs 15 lakh plus benefits at tech schools; CodeNation will pay around Rs 24 lakh. 
 
At least three of these startups — Lybrate, LocalOye and ShadowFax — are first-timers on campus while others, at the very least, are doubling last year's numbers. In some cases, hiring targets are going up five-fold or even 16-fold compared with last year. 
 
The strategies behind the hiring are discussed below: 
1. Depending on the kind of institutes, students are being hired for a variety of roles: from <a href="http://www.businessinsider.in/searchresult.cms?query=software+development+engineers">software development engineers</a>; core management &amp; data scientists; product, operations and marketing; merchant acquisition and servicing, to human resource management, product and graphic designers and even entrepreneurs in residence. Sanjay Mehta, a Mumbai-based angel investor who participated in and led 11 angel deals in 2015, says the reason why startups are so gung-ho about <keyword id="511161" type="UNKNOWN" weightage="80" keywordseo="campus-hiring">campus hiring</keyword> is because they want to put this talent to work on cutting-edge technology and new delivery models. Not surprisingly, several institutes where placements have started, including Birla Institute of Technology &amp; Science-Pilani and <keyword id="75110" type="ORGANIZATION" weightage="80" keywordseo="NITs">NITs</keyword>, are seeing these startups go head-to-head with <a href="http://www.businessinsider.in/searchresult.cms?query=traditional+recruiters+">traditional recruiters</a> to hire talent. At other B-schools and <keyword id="49737" type="COMPANY" weightage="100" keywordseo="IITs">IITs</keyword> where pre-placement offers (PPOs) have started flowing in, it is again the startups that are leading the pack. 
 
2. Much high in numbers: The numbers speak for themselves. If ShopClues is revising its hiring intake from around 100 last year to 180-250 this time, realty portal PropTiger is doubling its target to 50. Even five-month-old B2B (business-to-business) hyperlocal delivery startup ShadowFax, which raised $300,000 from <a href="http://www.businessinsider.in/searchresult.cms?query=Snapdeal">Snapdeal</a>'s founders and others in August followed by a $8.5-million Series A round by Fidelity's proprietary investment arm Eight Roads Ventures barely a month later, is looking to hire from IITs, <keyword id="46923" type="ORGANIZATION" weightage="100" keywordseo="IIMs">IIMs</keyword> and other leading management institutes for its technology, data science and operations teams. 
 
3. Tapping more institutes: In the process, these companies are reaching out to many more institutes this year. "If there is a campus that attracts bright minds of the country, we want to be there. This includes other engineering colleges as well as top colleges in economics and commerce," says Saurabh Sharma, founder &amp; chief executive officer of Indus Insights. The Big Data firm made 40 offers last year, mostly at the top IITs (Bombay, Delhi, Madras). This year, it plans to make 100-plus, including at NITs (Trichy, Warangal, etc), SRCC, LSR, Christ College and Indian School of Business. 
 Similarly, Delhi-based mobile services marketplace UrbanClap, which hired 30 business development and operations specialists from <keyword id="6360099" type="ORGANIZATION" weightage="80" keywordseo="Delhi-University">Delhi University</keyword> last year, is extending its reach to several new institutes, including <keyword id="6431668" type="ORGANIZATION" weightage="100" keywordseo="IIT-Delhi">IIT-Delhi</keyword> and IIM-Ahmedabad as it gears up to take on 80-100 this year. 
 
Salaries apart, the other drawing factors include the opportunity to work on challenging problems. "We don't have any glass ceilings. Freshers could be running entire teams within six months of joining," says Aditi Avasthi, founder and CEO, Embibe. "Students are opting for startups aggressively as some of the roles offered by them are quite challenging and inclined with their aspirations," sums up Rahul Katyal, placement manager at IIT-Bombay. 
 
(Image: Indiatimes)

Gear up to face interviews! Engineering and business schools to witness over three-fold jump in recruitments in India

Christmas planning and celebrations are in full swing and India seems to be celebrating the year-end discounts that most e-commerce companies are giving before the festive season ends with the year. 
 
<a href="http://www.businessinsider.in/Now-split-movie-ticket-cost-among-friends-using-BookMyShows-improved-MyWallet-version/articleshow/55894434.cms">ALSO READ: Now, split movie ticket cost among friends using BookMyShow’s improved ‘MyWallet’ version </a> 
 
Technological enhancements and introduction of mobile wallets have facilitated the mobile shopping experience making it the new favorite amongst shoppers who are leaning towards buying online instead of visiting the decked-up malls just out the sheer convenience of delivery at home. 
 The known e-tailers in India are trying to introduce the concept of US shopping festivals. According to <keyword id="6355629" type="CITY" weightage="20" keywordseo="Google">Google</keyword> Trends, the interest for <keyword id="14520" type="ENTERTAINMENT" weightage="20" keywordseo="Black-Friday">Black Friday</keyword> is rising every year in the country. 
 
<a href="http://www.businessinsider.in/Exclusive-How-demonetization-has-affected-Shopclues/articleshow/55899471.cms">ALSO READ: Exclusive: How demonetization has affected Shopclues</a> 
 Black Friday is the day following <keyword id="32170" type="UNKNOWN" weightage="20" keywordseo="Thanksgiving">Thanksgiving</keyword> Day and marks the beginning of the Christmas shopping season on November 25, 2016. Cyber Monday is a shopping festival created by marketing companies to boost online shopping in 2005 which was on November 28 this year. 
 
In India, Black Friday and Cyber Monday deals are focused on gadget and fashion categories as they are the most popular. According to reports, almost 50% of sale are that of gadgets. 
 
With everything from Macs, One Plus to TVs and gadgets, consumers in India too don’t want to miss the deals. 
 
<a href="http://www.businessinsider.in/paytm-airtel-and-reliance-jio-to-become-indias-most-powerful-companies-in-2017/articleshow/56064069.cms">ALSO READ: Paytm, Airtel and Reliance Jio likely to become India’s most powerful companies in 2017</a> 
 
A Criteo analysis of 1.5 million transactions made during peak shopping time, during the year end of 2015 (17th Nov- 31st Dec 2015) showed very interesting insights into how consumers buy online. 
 
• Online traffic to key retailers’ websites increased much earlier, as of mid-November 2015 
• Before the Christmas week, an average visitor uplift was seen of 42 percent, which generated a sales uplift of 32 percent 
• It was analyzed that 40 percent shoppers browsed major e-commerce sites through their mobile phones 
• 36 percent of buyers browsed retailers’ websites with a different device before making a final purchase

This is how you shop on Flipkart, Amazon, and Snapdeal during Christmas Sale

New Delhi, Apr 19 () The government's U-turn on home delivery of non-essential items will leave consumers disappointed, the world's largest online retailer Amazon said, but the decision was welcomed by local kirana store body CAIT that called it the "most pragmatic". Four days after allowing e-commerce firms to also deliver non-essential items such as electronic goods and readymade garments, the government on Sunday said non-essential items will continue to be prohibited during the lockdown period. Commenting on the decision, Amazon India said the new guidelines will disappoint consumers whose list of essentials has expanded to 'work from home' and 'study from home' products, as well as small businesses, sellers and manufacturers. The company said it will continue to follow the guidelines and deliver essential products and work with authorities for expedited processes to make safe deliveries of priority products possible. "The new guideline will disappoint not only the consumers whose list of essentials had expanded to work from home and study from home products but also the thousands of small businesses, sellers and manufacturers across the country, who had geared up in the last 48 hours to provide millions of people with safe access to products," Amazon India spokesperson said. Amazon India further said the company hopes that "this situation is rectified soon so that the urgent need of consumers is met and that there is revival of economic activity". The Confederation of All India Traders (CAIT), which had been campaigning hard against allowing e-commerce firms to also commence non-essential deliveries during the lockdown period, "lauded Prime Minister Narendra Modi and Home Minister Amit Shah for the most pragmatic decision" of "valuing the sentiments of Indian traders and protecting their business interests". Commerce Minister Piyush Goyal on his part said the move will "help in creating a level-playing field for small retailers". Separately, the Retailers Association of India (RAI) said the government's home delivery permissions need to be broad based and all types of retailers, including neighbourhood stores, should be allowed to operate. The retailers' body said allowing neighbourhood stores and large essential products' chain retailers to do home delivery will help fulfil consumer needs in these trying times and play a part in enhancing social distancing. Soon after the government had on April 16 announced graded plan to lift the lockdown by allowing all e-commerce deliveries and movement of trucks, some states such as Maharashtra, Odisha and Rajasthan issued notifications allowing non-essential deliveries alongside essential ones. CAIT had resented the move and said that the state governments were against Indian traders and "prefer to destroy the businesses of Indian traders at the hands of foreign e-commerce players". "Multinational e-commerce players have been trying to disrupt the businesses of small Indian traders by adopting unfair business practices such as deep discounting and predatory pricing by controlling inventory. Even in the lockdown period, they would have adopted their vitiated business model and promote all kinds of malpractices to damage the foundation of Indian retail," CAIT said in a statement on Sunday. The home ministry on Sunday issued an order saying the following clause -- "E-commerce companies. Vehicles used by e-commerce operators will be allowed to ply with necessary permissions" -- is excluded from the guidelines issues. Players like Paytm Mall have urged the government to expand the ambit of essential goods to include products like laptops and mobile phones to facilitate people working from home. "Safety of fellow Indians is of utmost importance to us and, therefore, we support the government's decision in spirit to limiting e-commerce operations to essentials. However, we believe that the ambit of essential goods should be increased," Paytm Mall Senior Vice-President Srinivas Mothey said. He added that people in the country are mostly working from home at the moment but many are finding it difficult as they are running low on certain items necessary to effectively operate under lockdown. "Laptops, mobile phones, and accessories, computer hardware, webcams, all these things should be allowed to be part of essential goods. If the lockdown continues, lack of proper technical support would hinder the efficiency of employees which in turn would affect a company's operations," he said. Sanjay Sethi, CEO and co-founder of ShopClues, echoed similar sentiments. "It is imperative to expand the definition of 'essential goods'. In fact, not doing so could be counterproductive at this time," he said. He added that while the entire nation is forced indoors and working from home for extended period, it is important that besides products like food, groceries and medicine, one also ensures supply of other critical items like small kitchen appliances, personal hygiene items, work from home essentials like phones, laptops and accessories. Under the first phase of the nationwide lockdown between March 24-April 14, the government had only allowed delivery of essential goods through e-commerce platforms. On April 16, the Ministry of Home Affairs issued fresh guidelines for the current lockdown allowing e-commerce companies to sell non-essential items as well. A Snapdeal spokesperson said the company will continue to operate in complete compliance with the guidelines issued by the government in this regard. Nasscom President Debjani Ghosh tweeted that the decision could have been "better thought through". "This could have been better thought through... a lot of the eCommerce cos have invested in planning for the 20th. And most don't have deep pockets to handle these kinds of reversal in decisions. The focus, I feel, should have been on ensuring adequate safety protocols," she said. SR MBI RR RKL ANZ HRS

You Searched For "shopclues delivery" and got 4 results

Shopclues goes local, segregates regions for faster deliveries and reduced costs

BI India Bureau

Gear up to face interviews! Engineering and business schools to witness over three-fold jump in recruitments in India

BI India Bureau

This is how you shop on Flipkart, Amazon, and Snapdeal during Christmas Sale

Tanya Dubey

Govt U-turn on home delivery of non-essential items leaves Amazon miffed, retailer body overjoyed

PTI

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