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In a bid to save the cost of logistics and ensure faster deliveries, the Gurgaon-based online marketplace <keyword id="6357066" type="UNKNOWN" weightage="100" keywordseo="ShopClues">ShopClues</keyword> has decided to make different regions in the country. It is also looking forward to expanding its seller base and make intra-zonal shipments. 
 
"We are moving towards dividing the country into different cities as opposed to regions for our shipments," said Radhika Aggarwal, chief business officer at ShopClues. "The idea of shipping from within the zone of a customer works perfectly for structured categories. The unstructured category might or might not benefit from this," she added. 
 
The Silicon Valley-founded company will work with local courier partners for its zonal deliveries, which would save up to 25% costs, thereby yielding better margins for the marketplace and prices for the customers. 
 
The same policy is being adopted by Alibaba-backed marketplace Paytm, which has been expanding its online-to-offline shipments across regions so that delivery time can be lessened. 
 
"We are currently at 4 lakh sellers on our platform and plan to increase it to 12 lakh sellers by the end of 2016. This will also improve our 
regional selections and price range of products, mainly from the tier-2 and 3 markets," said Aggarwal. 
 
Shopclues was valued at $1.1 billion in its last round of funding, and is targeting profitability by mid next year.

Shopclues goes local, segregates regions for faster deliveries and reduced costs

<ul><li>A recent directive from the Indian government on the extended lockdown allowed the ecommerce platforms to deliver non-essential items as well, starting April 21.</li><li> However, now the government has issued a new order that excludes ecommerce platforms from selling non-essential items from its revised guidelines that allow relaxation.</li><li> As a result, you will not be able to order electronics, mobile phones and other such items till May 3, when the current lockdown is scheduled to be lifted.</li></ul>If you have been waiting to order a new phone or any other electronic like a TV or a laptop, you will have to wait a little longer. While delivery of non-essential items was expected to resume after April 20, the government has issued a new notification that prohibits the sale of non-essential items on <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword>, <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> and other e-commerce platforms till the lockdown is lifted. On April 16, the Ministry of Home Affairs<a href="https://www.businessinsider.in/business/startups/news/good-news-now-you-order-non-essentials-on-amazon-paytm-mall-snapdeal-and-others/articleshow/75180220.cms"> issued revised guidelines</a> allowing e-commerce platforms to deliver non-essential items from April 21. The revised guidelines asked platforms to ensure strict social distancing. Remarking on this, the Confederation of All India Traders (CAIT) said yesterday, “More than 40 lakh traders are supplying essential goods across India ever since the lockdown came into effect. Sidelining and ignoring them, the e-commerce companies have been allowed to deliver non-essential goods from April 20 onwards. It is a one-sided and unjust decision and against the larger interest of the traders and will create an imbalance in the country.” “Today, we have written a letter to PM Modi, asking him to intervene in the matter and reconsider the decision," CAIT’s secretary-general Praveen Khandelwal said. Indian e-commerce players Paytm Mall and Snapdeal welcome the move, saying they were already in talks with brands and their e-commerce partners. You will have to wait two more weeks to buy mobile phones, electronics and more Now that the government has prohibited Amazon, Flipkart and others from selling non-essential items, buyers will have to wait two more weeks before they can purchase mobile phones, electronics and other non-essential items. Earlier today, Flipkart had notified its users about ordering TVs and other items. However, it has now removed those details from its app and its homepage after the Home Ministry’s order. The lockdown is scheduled to be lifted on May 3. You will have to wait until then to buy these non-essential items. "Now that the lockdown will be way past its initial 21 days period, it is imperative to expand the definition of “essential goods”. In fact not doing so could be counterproductive at this time. While the entire nation is forced indoors and working from home for extended period it is important that besides food, groceries and medicine, we also ensure supply of other critical items like kitchenware and small kitchen appliances, personal hygiene items, inner wear, work from home essentials like phones, laptops and accessories etc.", Sanjay Sethi, ShopClues CEO said in a statement. See also: <a href="https://www.businessinsider.in/business/startups/news/good-news-now-you-order-non-essentials-on-amazon-paytm-mall-snapdeal-and-others/articleshow/75180220.cms">Good news! Now you can order non-essentials on Amazon, Paytm Mall, Snapdeal and others</a> <a href="https://www.businessinsider.in/india/news/coronavirus-hits-mumbais-jaslok-hospital-31-nurses-5-doctors-test-positive/articleshow/75229762.cms">Coronavirus hits Mumbai's Jaslok hospital, 31 nurses, 5 doctors test positive</a> <a href="https://www.businessinsider.in/policy/economy/news/india-amends-fdi-policy-to-prevent-opportunistic-acquisitions-of-indian-companies-by-the-chinese/articleshow/75222108.cms">India amends FDI policy to prevent ‘opportunistic acquisitions’ of Indian companies⁠ by the Chinese</a>

Amazon, Flipkart cannot deliver non-essential items like mobile phones, TVs during lockdown

<keyword id="6357066" type="UNKNOWN" weightage="20" keywordseo="ShopClues">Shopclues</keyword> is an e-commerce company for the masses and most of their orders come from tier-2 and tier-3 cities. The company released a bundle of services aimed at offline merchants this week and that got us thinking, how has the company been affected due to <keyword id="6354642" type="PERSON" weightage="20" keywordseo="Modi">Modi</keyword>’s surprise move. 
 <keyword id="118292" type="PERSON" weightage="20" keywordseo="Sanjay-Sethi">Sanjay Sethi</keyword>, CEO, Shopclues talked to <keyword id="824043" type="COMPANY" weightage="20" keywordseo="Business-Insider">Business Insider</keyword> to give an insight on whether India is truly moving towards a cashless shopping destination; online and offline. 
 
Online vs. Offline 
 “Digitizing the merchants have always been the plan. We want to digitize lakhs of merchants so that they affect crores of customers’’ says <keyword id="4250" type="PERSON" weightage="20" keywordseo="Sethi">Sethi</keyword>. 
 
He calls Shopclues- the platform for merchants first, then customers. 
 
Sethi emphasized that the difference between online and offline is decreasing rapidly. ”Now, it doesn’t make sense for retailers to not come online because they will be losing out. If you are an online seller and you don’t want to go offline and open a store, it is understandable but offline sellers need to go online because the convenience is unmatched.’’ 
 <keyword id="419" type="PERSON" weightage="20" keywordseo="sanjay">Sanjay</keyword> maintained that the company’s revenue will grow because of its sellers,”10% of our revenue is coming from seller services and in the next 24 months, we expect that to grow to 30%.’’ 
 
<a href="http://EXCLUSIVE: India’s biggest adult hygiene brand talks about how demonetization has affected business">ALSO READ: EXCLUSIVE: India’s biggest adult hygiene brand talks about how demonetization has affected business</a> 
 
Demonetization Shopclue-less? 
 
Demonetization affected Shopclues in terms of platform traffic. “There was a significant drop in traffic in the first three-four days as 30% of our orders were Cash on Delivery.’’ 
 
Not just that, even after the move the company’s traffic is lowered at 5% compared to last year. 
 
<a href="http://www.businessinsider.in/Now-split-movie-ticket-cost-among-friends-using-BookMyShows-improved-MyWallet-version/articleshow/55894434.cms">ALSO READ: Now, split movie ticket cost among friends using BookMyShow’s improved ‘MyWallet’ version</a> 
 
“It’s much more convenient for us to go cashless even though things are yet to settle. We are experiencing the same number of orders but the ticket-size and the no. Of units have decreased.’’ 
 
<a href="http://www.businessinsider.in/EXCLUSIVE-Using-this-team-messenger-can-help-in-reducing-your-Carbon-footprint/articleshow/55893429.cms">ALSO READ: EXCLUSIVE: Using this team messenger can help in reducing your Carbon footprint</a> 
​ Sethi believes that another game changer in the e-commerce sector will be when <keyword id="6354679" type="ORGANIZATION" weightage="20" keywordseo="GST">GST</keyword> is rolled out, but that’s another strike, waiting to happen.

Exclusive: How demonetization has affected Shopclues

About a week after the ban on Rs 500 and Rs 1,000 notes, e-commerce giants <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword>, <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword>, and <keyword id="6357066" type="UNKNOWN" weightage="20" keywordseo="ShopClues">Shopclues</keyword> unanimously hailed the government’s decision, because it halted to a great extent, big problem area-Cash on Delivery, forcing more and more people to transact online. 
 <keyword id="225032" type="PERSON" weightage="60" keywordseo="Sachin-Bansal">Sachin Bansal</keyword> from Flipkart, Snapdeal's <keyword id="219793" type="PERSON" weightage="20" keywordseo="Kunal-Bahl">Kunal Bahl</keyword>, <keyword id="118292" type="PERSON" weightage="20" keywordseo="Sanjay-Sethi">Sanjay Sethi</keyword> from Shopclues and Pranay Jivrajka, COO at Ola, all of whom had gathered in the <keyword id="3857177" type="UNKNOWN" weightage="20" keywordseo="capital-city-delhi">capital city Delhi</keyword> for an event on digital start-ups said how this move has been positive for their businesses and will be positive for the economy in the long haul. 
 
Discontinuation of higher valuation notes has led to a 15-30% fall in COD orders. Sachin Bansal from Flipkart said,’ This move is forward-looking as we are moving to become data-focused as a company.' 
 
"At some point in time, it was (COD) at 70 % for us and then it came down to 50 per cent. It is now at 30 percent. While it might go up a bit, we expect the ratio to hover around the current level," Kunal Bahl commented. 
 
<a href="http://www.businessinsider.in/EXCLUSIVE-Olas-COO-talks-about-all-the-aces-to-take-on-competition-from-Uber-in-2017/articleshow/55477059.cms">ALSO READ: EXCLUSIVE: Ola’s COO talks about all the aces the company has up its sleeves to take on competition from Uber in 2017</a> 
​ 
Snapdeal, which had acquired<a href="http://www.businessinsider.in/The-pros-and-cons-of-e-wallets-like-Paytm-Freecharge-and-Mobikwik/articleshow/55437683.cms"> Freecharge</a> last year, said that the e-wallet has seen a tremendous increase in transactions and digital payments have made the operations processes smoother for them. 
 
"What is important is that we (in the sector) will have to <a href="http://www.businessinsider.in/In-a-first-Ola-launches-credit-for-ride-share/articleshow/55461416.cms">make digital payments more convenient, secure and rewarding for consumers," he added.</a> 
 
Following the announcement on the evening of November 8, most e-commerce companies had either limited orders or banned COD for some days. 
 
"It would take around 35 to 60 days for things to be normal. For us, tier-II and tier-III areas performed much better than metropolitans, as most of the orders from were paid in advance. Our COD percentage is actually a lot more in metropolitans," said Sanjay Sethi from Shopclues. He mentioned that in the first four days, there was a sale fall of about 15 percent but now it is normalizing. 
 
But why would these giants be so pleased with doing away with COD, which is a boon for consumers? Well, that’s because the cash received on delivery usually takes several extra days to process, therefore reflect on the books. Also, there is the huge problem of customers returning COD orders on account of dissatisfaction with the products delivered and not paying the amount, in which case it’s quite a loss for the company. 
 
COD never made much business sense but while being an innovation in this space, it was mostly a consumer winning over tactic employed by e-commerce players to increase footfalls.

Flipkart, Snapdeal and Shopclues agree: Demonetization
has been a boon in disguise

It’s Christmas for the online consumers in India which means that <keyword id="36208" type="UNKNOWN" weightage="20" keywordseo="festive-season">Festive season</keyword> sales are coming around! 
 Online marketplaces <keyword id="6354742" type="COMPANY" weightage="60" keywordseo="Flipkart">Flipkart</keyword>, <keyword id="18635" type="CITY" weightage="60" keywordseo="Amazon">Amazon</keyword>, and <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> are ready for their annual festival sales starting the first week of October with Amazon. ShopClues and Paytm are also set to flag off their festive season sale around the same time. 
 
Flipkart's Big Billion Days 2016 and Amazon Great Indian Sale will be the most anticipated, just like every year but there are some things that have changed. 
 
• Flipkart has introduced ‘Your wish, our offer’ where products that have been ‘wish listed the most number of times will have bigger offers on them. After the 2014 technical glitches, we hope the sale-ing is smooth for this e-commerce player. 
 
• Amazon’s Great Indian Sale is scheduled for October 1- 5 and Amazon have announced Curtain Raiser Deals, where customers can choose between two groups of products - the most voted will go on sale at 12am on October 1. 
 • Snapdeal’s <keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali">Diwali</keyword> sale is based on it’s rebranded tagline 'Unbox Zindagi' and starts from October 2nd till October 6th. Discounts up to 70 percent are promised as part of the <keyword id="3703614" type="UNKNOWN" weightage="20" keywordseo="snapdeal-unbox-sale">Snapdeal Unbox Sale</keyword> to the consumers. 
 
• What will be interesting to see is the amount of discounts and cashback that are offered this year compared to last year, since as reports suggest that the GMV in e-commerce has seen a decline of 20-25% in the first six months of 2016. 
 • We have also seen a trend of loyalty services offerings amongst the biggest players in the form of Flipkart First, <keyword id="758541" type="ORGANIZATION" weightage="20" keywordseo="Amazon-Prime">Amazon Prime</keyword> and Snapdeal Gold. This ensures that the customer is given better service in terms of delivery or discounts, enabling the buyer to be loyal towards one player for all their shopping needs. 
 
• This also means that they are likely to spend big due to hooks in the form of extended offers of warranty, extra discounts after more spending and next-day deliveries. 
 • So far, so good. Amazon Prime is a leader in this category as the model has been tried and tested in the US. The crème-de-la-crème of the online shopper might enjoy these subscription services, but most <keyword id="25903" type="ORGANIZATION" weightage="20" keywordseo="Indians">Indians</keyword> still like their products delivered for free. It’ll be interesting to see how Amazon adapts Amazon Prime for the Indian market. 
 
Bottom Line- This will be one heck of a season for the e-commerce giants to fight out since Indians remain discount-driven because they have been spoilt by the offers. Not only do they want the best, the want it at the best price in the shortest time possible and that is an ideal situation that many e-commerce players are trying to achieve while remaining afloat.

The 2016 Festive Sales- What’s Hot And Happening.

New Delhi, Apr 19 () The government's U-turn on home delivery of non-essential items will leave consumers disappointed, the world's largest online retailer Amazon said, but the decision was welcomed by local kirana store body CAIT that called it the "most pragmatic". Four days after allowing e-commerce firms to also deliver non-essential items such as electronic goods and readymade garments, the government on Sunday said non-essential items will continue to be prohibited during the lockdown period. Commenting on the decision, Amazon India said the new guidelines will disappoint consumers whose list of essentials has expanded to 'work from home' and 'study from home' products, as well as small businesses, sellers and manufacturers. The company said it will continue to follow the guidelines and deliver essential products and work with authorities for expedited processes to make safe deliveries of priority products possible. "The new guideline will disappoint not only the consumers whose list of essentials had expanded to work from home and study from home products but also the thousands of small businesses, sellers and manufacturers across the country, who had geared up in the last 48 hours to provide millions of people with safe access to products," Amazon India spokesperson said. Amazon India further said the company hopes that "this situation is rectified soon so that the urgent need of consumers is met and that there is revival of economic activity". The Confederation of All India Traders (CAIT), which had been campaigning hard against allowing e-commerce firms to also commence non-essential deliveries during the lockdown period, "lauded Prime Minister Narendra Modi and Home Minister Amit Shah for the most pragmatic decision" of "valuing the sentiments of Indian traders and protecting their business interests". Commerce Minister Piyush Goyal on his part said the move will "help in creating a level-playing field for small retailers". Separately, the Retailers Association of India (RAI) said the government's home delivery permissions need to be broad based and all types of retailers, including neighbourhood stores, should be allowed to operate. The retailers' body said allowing neighbourhood stores and large essential products' chain retailers to do home delivery will help fulfil consumer needs in these trying times and play a part in enhancing social distancing. Soon after the government had on April 16 announced graded plan to lift the lockdown by allowing all e-commerce deliveries and movement of trucks, some states such as Maharashtra, Odisha and Rajasthan issued notifications allowing non-essential deliveries alongside essential ones. CAIT had resented the move and said that the state governments were against Indian traders and "prefer to destroy the businesses of Indian traders at the hands of foreign e-commerce players". "Multinational e-commerce players have been trying to disrupt the businesses of small Indian traders by adopting unfair business practices such as deep discounting and predatory pricing by controlling inventory. Even in the lockdown period, they would have adopted their vitiated business model and promote all kinds of malpractices to damage the foundation of Indian retail," CAIT said in a statement on Sunday. The home ministry on Sunday issued an order saying the following clause -- "E-commerce companies. Vehicles used by e-commerce operators will be allowed to ply with necessary permissions" -- is excluded from the guidelines issues. Players like Paytm Mall have urged the government to expand the ambit of essential goods to include products like laptops and mobile phones to facilitate people working from home. "Safety of fellow Indians is of utmost importance to us and, therefore, we support the government's decision in spirit to limiting e-commerce operations to essentials. However, we believe that the ambit of essential goods should be increased," Paytm Mall Senior Vice-President Srinivas Mothey said. He added that people in the country are mostly working from home at the moment but many are finding it difficult as they are running low on certain items necessary to effectively operate under lockdown. "Laptops, mobile phones, and accessories, computer hardware, webcams, all these things should be allowed to be part of essential goods. If the lockdown continues, lack of proper technical support would hinder the efficiency of employees which in turn would affect a company's operations," he said. Sanjay Sethi, CEO and co-founder of ShopClues, echoed similar sentiments. "It is imperative to expand the definition of 'essential goods'. In fact, not doing so could be counterproductive at this time," he said. He added that while the entire nation is forced indoors and working from home for extended period, it is important that besides products like food, groceries and medicine, one also ensures supply of other critical items like small kitchen appliances, personal hygiene items, work from home essentials like phones, laptops and accessories. Under the first phase of the nationwide lockdown between March 24-April 14, the government had only allowed delivery of essential goods through e-commerce platforms. On April 16, the Ministry of Home Affairs issued fresh guidelines for the current lockdown allowing e-commerce companies to sell non-essential items as well. A Snapdeal spokesperson said the company will continue to operate in complete compliance with the guidelines issued by the government in this regard. Nasscom President Debjani Ghosh tweeted that the decision could have been "better thought through". "This could have been better thought through... a lot of the eCommerce cos have invested in planning for the 20th. And most don't have deep pockets to handle these kinds of reversal in decisions. The focus, I feel, should have been on ensuring adequate safety protocols," she said. SR MBI RR RKL ANZ HRS

Govt U-turn on home delivery of non-essential items leaves Amazon miffed, retailer body overjoyed

<keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword> is now looking forward to consolidating business of its in-house supply chain arm, <keyword id="2675352" type="UNKNOWN" weightage="20" keywordseo="ekart-Logistics">Ekart Logistics</keyword>. The e-commerce company has already suspended the customer-to-customer courier service within months of its launch and has also pulled the plug on hyperlocal delivery services being piloted across Bengaluru since March last year. 
 "Beginning February 5, <keyword id="2057197" type="UNKNOWN" weightage="100" keywordseo="eKart">Ekart</keyword> no longer operates its customer-to-customer courier service started in May 2016, that gave people the option of having documents and parcels packed by Ekart's delivery boys and shipped to end-addresses. The move is aimed at consolidating the service offerings of Ekart, to sharpen its focus on its core business model," the company told ET. 
 
Nearly 30,000-40,000 orders a day are processed by Ekart for third-party businesses excluding the volumes generated by Flipkart and Flipkart-owned fashion portal Myntra. 
 
It will continue its core ecommerce offerings, including third-party logistics services to ecommerce players such as Paytm and ShopClues. It will also continue to provide warehousing and fulfilment facilities to larger retail clients such as Madura Garments.

Flipkart plans to consolidate Ekart, suspends month-old services

Christmas planning and celebrations are in full swing and India seems to be celebrating the year-end discounts that most e-commerce companies are giving before the festive season ends with the year. 
 
<a href="http://www.businessinsider.in/Now-split-movie-ticket-cost-among-friends-using-BookMyShows-improved-MyWallet-version/articleshow/55894434.cms">ALSO READ: Now, split movie ticket cost among friends using BookMyShow’s improved ‘MyWallet’ version </a> 
 
Technological enhancements and introduction of mobile wallets have facilitated the mobile shopping experience making it the new favorite amongst shoppers who are leaning towards buying online instead of visiting the decked-up malls just out the sheer convenience of delivery at home. 
 The known e-tailers in India are trying to introduce the concept of US shopping festivals. According to <keyword id="6355629" type="CITY" weightage="20" keywordseo="Google">Google</keyword> Trends, the interest for <keyword id="14520" type="ENTERTAINMENT" weightage="20" keywordseo="Black-Friday">Black Friday</keyword> is rising every year in the country. 
 
<a href="http://www.businessinsider.in/Exclusive-How-demonetization-has-affected-Shopclues/articleshow/55899471.cms">ALSO READ: Exclusive: How demonetization has affected Shopclues</a> 
 Black Friday is the day following <keyword id="32170" type="UNKNOWN" weightage="20" keywordseo="Thanksgiving">Thanksgiving</keyword> Day and marks the beginning of the Christmas shopping season on November 25, 2016. Cyber Monday is a shopping festival created by marketing companies to boost online shopping in 2005 which was on November 28 this year. 
 
In India, Black Friday and Cyber Monday deals are focused on gadget and fashion categories as they are the most popular. According to reports, almost 50% of sale are that of gadgets. 
 
With everything from Macs, One Plus to TVs and gadgets, consumers in India too don’t want to miss the deals. 
 
<a href="http://www.businessinsider.in/paytm-airtel-and-reliance-jio-to-become-indias-most-powerful-companies-in-2017/articleshow/56064069.cms">ALSO READ: Paytm, Airtel and Reliance Jio likely to become India’s most powerful companies in 2017</a> 
 
A Criteo analysis of 1.5 million transactions made during peak shopping time, during the year end of 2015 (17th Nov- 31st Dec 2015) showed very interesting insights into how consumers buy online. 
 
• Online traffic to key retailers’ websites increased much earlier, as of mid-November 2015 
• Before the Christmas week, an average visitor uplift was seen of 42 percent, which generated a sales uplift of 32 percent 
• It was analyzed that 40 percent shoppers browsed major e-commerce sites through their mobile phones 
• 36 percent of buyers browsed retailers’ websites with a different device before making a final purchase

This is how you shop on Flipkart, Amazon, and Snapdeal during Christmas Sale

In the age of the abundance of mobile payment <keyword id="727091" type="UNKNOWN" weightage="80" keywordseo="wallets">wallets</keyword>, <keyword id="143842" type="UNKNOWN" weightage="80" keywordseo="Mobikwik">MobiKwik</keyword> stands out having constantly expanding its network and connecting 25 million users with 50,000 retailers. 
 
In its bid to reach even deeper into the payments sector, MobiKwik has tied up with two players who have revolutionized the hotel and food ordering industry. 
 By tying up with <keyword id="2550719" type="UNKNOWN" weightage="80" keywordseo="OYO-Rooms">OYO Rooms</keyword> and <keyword id="830092" type="COMPANY" weightage="80" keywordseo="Zomato">Zomato</keyword>, MobiKwik now brings convenience of instant and easy mobile payments to frequent travelers and diners. 
 
Increased smartphone penetration and usage in Tier II and III Indian cities is paving the way for increased growth of the on-demand delivery, dining and the sharing economy. 
 
Talking about the tie-up, Bipin Preet Singh, CEO, MobiKwik, “Cumulative research indicates that online platforms will occupy 15-20% of the total spend of the Indian economy by 2020. Our tie ups with category leaders such as OYO Rooms and Zomato positions us well to leverage that wave.” 
 
Other popular brands currently using MobiKwik’s services include Uber, Meru Cabs, Big Bazaar, WHSmith India, Café Coffee Day, PVR, BookMyShow, Grofers, Big Basket, Domino's, Pizza Hut, eBay, ShopClues, Myntra, Jabong, Pepperfry, Star Sports, GoDaddy, MakeMyTrip, Cleartrip, and Yatra.

One wallet to pay for them all: MobiKwik ties up with Zomato, OYORooms

Companies and startups are ready to raid engineering and <a href="http://www.businessinsider.in/searchresult.cms?query=B-school+">B-school</a> campuses across India this placement season, adding to the fierce war for talent already raging between large e-Commerce companies and established old-world recruiters. 
 
The startups which are looking for fresh talents include ShopClues, LocalOye, Urban-Clap, PropTiger, Indus Insights, MyRefers, CodeNation, Embibe, Jombay, Lybrate and ShadowFax. 
 
Moreover, a survey of 11 startups suggests they will step up overall <a href="http://www.businessinsider.in/searchresult.cms?query=campus+hiring+">campus hiring</a> to 770 students from the Class of 2016 compared with only 250 that they hired from the last batch. 
 
Bulk of this hiring will be across top engineering colleges and B-schools, including Indian Institutes of Technology, National Institutes of Technology and Indian Institutes of Management. 
 
Don’t be disappointed if you are not studying in the above mentioned institutes as a handful will also recruit at leading undergraduate colleges including Shri Ram College of Commerce, Lady Shri Ram College and St Stephen's, and design schools such as National Institute of Design and National Institute of Fashion Technology. 
 
Now comes the most interesting part- salary! Average salaries offered by these startups range between Rs 12 lakh and Rs 18 lakh at engineering colleges and B-schools, say campus sources. Prop-Tiger, for instance, is paying upwards of Rs 15 lakh plus benefits at tech schools; CodeNation will pay around Rs 24 lakh. 
 
At least three of these startups — Lybrate, LocalOye and ShadowFax — are first-timers on campus while others, at the very least, are doubling last year's numbers. In some cases, hiring targets are going up five-fold or even 16-fold compared with last year. 
 
The strategies behind the hiring are discussed below: 
1. Depending on the kind of institutes, students are being hired for a variety of roles: from <a href="http://www.businessinsider.in/searchresult.cms?query=software+development+engineers">software development engineers</a>; core management &amp; data scientists; product, operations and marketing; merchant acquisition and servicing, to human resource management, product and graphic designers and even entrepreneurs in residence. Sanjay Mehta, a Mumbai-based angel investor who participated in and led 11 angel deals in 2015, says the reason why startups are so gung-ho about <keyword id="511161" type="UNKNOWN" weightage="80" keywordseo="campus-hiring">campus hiring</keyword> is because they want to put this talent to work on cutting-edge technology and new delivery models. Not surprisingly, several institutes where placements have started, including Birla Institute of Technology &amp; Science-Pilani and <keyword id="75110" type="ORGANIZATION" weightage="80" keywordseo="NITs">NITs</keyword>, are seeing these startups go head-to-head with <a href="http://www.businessinsider.in/searchresult.cms?query=traditional+recruiters+">traditional recruiters</a> to hire talent. At other B-schools and <keyword id="49737" type="COMPANY" weightage="100" keywordseo="IITs">IITs</keyword> where pre-placement offers (PPOs) have started flowing in, it is again the startups that are leading the pack. 
 
2. Much high in numbers: The numbers speak for themselves. If ShopClues is revising its hiring intake from around 100 last year to 180-250 this time, realty portal PropTiger is doubling its target to 50. Even five-month-old B2B (business-to-business) hyperlocal delivery startup ShadowFax, which raised $300,000 from <a href="http://www.businessinsider.in/searchresult.cms?query=Snapdeal">Snapdeal</a>'s founders and others in August followed by a $8.5-million Series A round by Fidelity's proprietary investment arm Eight Roads Ventures barely a month later, is looking to hire from IITs, <keyword id="46923" type="ORGANIZATION" weightage="100" keywordseo="IIMs">IIMs</keyword> and other leading management institutes for its technology, data science and operations teams. 
 
3. Tapping more institutes: In the process, these companies are reaching out to many more institutes this year. "If there is a campus that attracts bright minds of the country, we want to be there. This includes other engineering colleges as well as top colleges in economics and commerce," says Saurabh Sharma, founder &amp; chief executive officer of Indus Insights. The Big Data firm made 40 offers last year, mostly at the top IITs (Bombay, Delhi, Madras). This year, it plans to make 100-plus, including at NITs (Trichy, Warangal, etc), SRCC, LSR, Christ College and Indian School of Business. 
 Similarly, Delhi-based mobile services marketplace UrbanClap, which hired 30 business development and operations specialists from <keyword id="6360099" type="ORGANIZATION" weightage="80" keywordseo="Delhi-University">Delhi University</keyword> last year, is extending its reach to several new institutes, including <keyword id="6431668" type="ORGANIZATION" weightage="100" keywordseo="IIT-Delhi">IIT-Delhi</keyword> and IIM-Ahmedabad as it gears up to take on 80-100 this year. 
 
Salaries apart, the other drawing factors include the opportunity to work on challenging problems. "We don't have any glass ceilings. Freshers could be running entire teams within six months of joining," says Aditi Avasthi, founder and CEO, Embibe. "Students are opting for startups aggressively as some of the roles offered by them are quite challenging and inclined with their aspirations," sums up Rahul Katyal, placement manager at IIT-Bombay. 
 
(Image: Indiatimes)

Gear up to face interviews! Engineering and business schools to witness over three-fold jump in recruitments in India

Granted that retail therapy is the best kind of therapy that is and shopping is an insant-mood lifter but what about all those times when you feel a burning hole in your packet because of how you much you end up spending? 
 
In such a situation, normally you would sink into depression, wouldn’t you? But, not anymore. Thank to <a href="http://www.businessinsider.in/searchresult.cms?query=technology&amp;sortorder=effectivedate">technology</a>, we can even solve this dilemma. 
 
How you ask? Well, the answer is simple- <a href="http://www.businessinsider.in/searchresult.cms?query=cashbacks&amp;sortorder=effectivedate">cashbacks</a>. 
 
So that’s why we have got you five of the best <a href="http://www.businessinsider.in/searchresult.cms?query=cashback+apps&amp;sortorder=effectivedate">cashback apps</a> that help you put cash back in your wallet. From dining out, to shopping online, <keyword id="3523585" type="UNKNOWN" weightage="100" keywordseo="cashback-apps">cashback apps</keyword> have definitely been a redeeming feature. With an on-the-go lifestyle we lead, these apps have become a necessity. Not only are they convenient but they also help us save. 
 Here are the five <keyword id="470101" type="UNKNOWN" weightage="100" keywordseo="Cashback">cashback</keyword> apps you really should download: 
 
Insta Payback 
 
Transforming mobile shopping into a rewarding experience, InstaPayBack app asserts to offer up to 50 percent of cashback every time a customer shops online. Right from earning cashback on major online retailers to referring friends for earning money, the app proves to endorse a cool shopping experience. 
 
Download it <a href="https://play.google.com/store/apps/details?id=com.instapayback.instapayback&amp;hl=en">here</a>, 
 
<keyword id="2858106" type="UNKNOWN" weightage="100" keywordseo="CrownIT">Crownit</keyword> 
 
Crownit is one of the best cashback apps available in the country and offers a s jaw-dropping cashback experience with its benefits and privileges platform. Users can earn cashback on nearby restaurants, phone recharges and mobile bill payment, movie vouchers, hotel bookings, and diagnostics. Additionally, the app facilitates users to avail spa/saloon booking services and thus earn maximum cashback in the form of crowns, which is stored in Crown it cashback app and can be redeemed for further shopping. 
 
Download it <a href="https://play.google.com/store/apps/details?id=com.goldvip.crownit&amp;hl=en">here</a> 
 
<keyword id="3068384" type="UNKNOWN" weightage="100" keywordseo="LafaLafa">LafaLafa</keyword> 
 The LafaLafa app pays customers to shop online. Customers earn real cash which is free money for recharging their phone, paying bills or shopping/ordering food online. LafaLafa works with 500+ online stores like <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword>, Shopclues, Jabong, <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword>, Amazon, Paytm and more. In addition to extra cashback, LafaLafa also lists out all the best free coupons and offers. Moreover, LafaLafa Cashback can be redeemed instantly for free mobile recharge or bank transfer. 
 
Download it <a href="https://play.google.com/store/apps/details?id=com.lafalafa.android&amp;hl=en">here</a>. 
 
<keyword id="2896700" type="UNKNOWN" weightage="100" keywordseo="GoPaisa">GoPaisa</keyword> App 
 
As one of the most popular apps among mobile users, GoPaisa provides top online cashbacks, promo codes, deals and special offers that makes online shopping, a bliss. The best part about GoPaisa cashback is that it can be availed on Cash-on-Delivery orders as well. Users can join GoPaisa.com for free, where they can click on “Get Cashback” option and go to any online store to shop. The purchases get automatically tracked in GoPaisa wallet. 
 
Download it <a href="https://play.google.com/store/apps/details?id=com.gopaisa&amp;hl=en">here</a>. 
 
<keyword id="1764761" type="COMPANY" weightage="100" keywordseo="pennyful">Pennyful</keyword> 
 
On Pennyful customers can earn back some of the money they spend. It pays its customers to shop online and offers real cashback to shoppers who shop through their app. The company boasts of partnerships with over 500+ merchants including Flipkart, Snapdeal, Amazon, Alibaba, Paytm, Jabong and FabFurnish among others. All consumers need to do is start their shopping at Pennyful to earn real cash rewards. Additionally, consumers have access to instant discounts through the latest coupons and deals while shopping online. 
 
Download it <a href="https://play.google.com/store/apps/details?id=com.pennyful&amp;hl=en">here</a>. 
 
 
Image credit: Indiatimes

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