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<ul><li><keyword id="99676" type="PERSON" weightage="100" keywordseo="Shilpa-Shetty-Kundra">Shilpa Shetty Kundra</keyword>, who has been missing from the big screen for the past 13 years has become the face of yet another brand. </li><li>She has 13 brands in her kitty from varied categories like Food &amp; Beverages, Telecom, Skincare, FMCG, Chocolates, and more. </li><li>As Shilpa signs another brand, we try to decode what still makes the actor relevant and how she has become an example of breaking age-disparity in the industry. </li></ul>Shilpa Shetty Kundra, the 43-year-old Bollywood actress, has bagged yet another brand in her kitty. She is now the face of home decor brand, Stellar Homes USA and represents 13 brands in total. <br /><br />Shilpa was last seen on the silver screen in the 2007 film Apne but she never really left the limelight. She continued judging various TV reality shows, became an entrepreneur by starting her own fitness channel called The Shilpa Shetty app and invested in a start-up called Mamaearth. <br /><br />Shilpa has over 1.6 million subscribers on her YouTube channel, which covers fashion tips, her fitness regime and a cooking show. While on Instagram, she has gained more than 6 million followers in a short span of time. According to media reports, she has a net worth of $20 million. <br /><br />This year, her long sabbatical of 13 years will also come to an end as she will be seen in two movies -- Nikamma and Hungama 2. <br /><br /><strong>Brand Journey</strong><br /><br />Shilpa was 16 and a part of the modelling world when an aerated drinks brand approached her. Today, she regrets falling for money and choosing shortcuts. Shilpa is now wary of the kind of brands she chooses to work with. She has walked out of the meeting rooms if she doesn’t resonate with the brand. <br /><br />“Earlier, I really didn't think about whether I suited the brand. It was only about whether I was getting paid enough to leverage my name. But in the last five years, there has been a change in my thought process. When people take you seriously as a brand or rather someone synonymous with health and fitness, you become more responsible. So if something doesn't resonate with my personality or something that I can't use at home for my family or me, I won't endorse it,” admits Shilpa. <br /><br />Before her big release lined up this year, Shilpa turned down a Rs 10 crore offer from an Ayurvedic Slimming Pill brand because she did not want youngsters, who look up to her, to fall for fad diets. <br /><br />“There's so many brands I have turned down, I can't sit down and list those,” she breaks into a chuckle. <br /><br />She says she would have bagged a lot more brands and made more money had she not been so fastidious. Pan Masala brands and Aerated Drinks are completely off her list and she says she wouldn’t consider endorsing them ‘for all the money in the world.’ <br /><br />Explaining her modus operandi of choosing deals, she says, “I'm very particular and there's a lot of due diligence that goes into the brands that I work with. And I really believe that there is no shortcut in life. If you were to tell people that by popping pills you will lose weight, I think people who actually work out the right way will start losing faith in what they're doing. And I just feel that though we stopped focusing on mental health, and we will be talking about prizes and losing weight, fitting into a certain size, I think mental health is equally important. And I can't endorse something that doesn't fall into line with my philosophy.” <br /><br /><strong>The secret behind her relevance in the industry</strong><br /><br />It was during her post-pregnancy period that Shilpa was asked a lot of questions about her fitness regime on the internet. She joined social media to help people out and realised that the audiences’ love for her hasn’t changed. She used that to her advantage and started her own application. It is her penchant for fitness and strong social media following, that brands still find her relevant. <br /><br />“After all these years, I feel like I stayed relevant. Today, I'm doing two films after 13 years but people still know me, not only because of television, but also because I stand for propagating good health. I want to bring about an awareness and want to play the role of a catalyst. As actors, we are always looked up to, and we have the power of social media. I used that to start my own YouTube channel,” shares Shilpa. <br /><br />Now, Shilpa Shetty is in-between meetings, looking for a fundraiser for her application to expand her reach further. <br /><br /><strong>Experts Speak</strong><br /><br />Ashutosh Harbola, CEO and Co-founder, Buzzoka thinks that Shilpa had a strong influence on the industry since she made her fortune in Big Brother; her brand image changed after that and IPL, he says, added a cherry on the cake. <br /><br />“Shilpa Shetty is an ever-blooming social media star and her constant touchpoint with her audience makes her relevant even when she doesn't have too much in her kitty. From a brand's perspective, it's the right fit. Since the social and digital-first audience is always on social media, their appetite for relevancy is much filled. Also, Shilpa has been testing a couple of other platforms too which is keeping her both busy and buzzed. We all saw her entry on TikTok and it's a perfect example of being in the news for the right reasons,” says he. <br /><br />“Post her marriage, she is amongst the rich kids of Instagram making the world drool on her cuteness and the lavish lifestyle,” adds Harbola. <br /><br />N Chandramouli, CEO, TRA Research, highlights how strong her social media currency is, which is one of the reasons why brands still love her. <br /><br />“It is not easy for an actor who has been out of an active acting career for over 10 years to continue to stay relevant. However, Shilpa Shetty has reinvented herself in many new avatars to do what she is good at. She is a fitness icon, TV reality show judge, fashionista, partner in a spa chain, has over 1.6 million subscribers on her Youtube food channel, 6 million followers on her Instagram, among other things. Guess that's more than enough to keep her relevant with new-age millennials and others,” says Chandramouli. <br /><br />Social Media and Brand Expert, Karthik Srinivasan thinks Shilpa’s relatability factor for millennials and Gen Y has worked in her favor. <br /><br />“Shilpa Shetty, I believe, appeals to and can be recognised by a whole lot of middle-aged and older women unlike an Ananya Panday or Alia Bhatt. That relatability is what perhaps works in her favor. Ditto for actors like Vidya Balan. To some extent, it's also a factor of a 40+ woman actor to continue to want attention, work and assignments. Some may choose to shun the limelight and live a more obscure life surrounded by people close to them, as a way to escape the excess attention of earlier times. Shilpa Shetty has been in the limelight long after her exiting the film industry, including her foray into owning teams and so on. So, modeling and films continue to help her position her brand,” explains Srinivasan. <br /><br /><strong>An inspiration for other actresses</strong><br /><br />The Khans of Bollywood and actors like Akshay Kumar and Amitabh Bachchan, still continue to be the Top 10 celebrities. Senior actresses, on the other hand, struggle to find film projects. As they vanish from the limelight after they get married, brands stop approaching them. <br /><br />Shilpa is unhesitant to agree that she found her calling much later in her career arc and feels women are finally stepping up to turn the tables. <br /><br />“I found my calling very late but I guess better late than never. Also, times are changing. You see actresses are far more daring today. It's also a more egalitarian world now. Women are given far more opportunities. I think women today are willing to take risks. And yes, it's a different world. And I think that's the only thing that's constant - change,” says Shilpa. <br /><br />Srinivasan also thinks the situation is changing, thanks to actresses like Shilpa Shetty and Vidya Balan and script writers that are breaking the age stereotypes. <br /><br />“I think as an industry, Bollywood (and the regional film industries, in particular) have moved definitely away from age-limits for women actors. While there's always (and still) a demand for young women actors, there are scripts being written for older ages as well, who do not fit the conventional stereotypes of a leading woman in films,” says Srinivasan. <br /><br />He adds, “From a branding point of view, I was very pleasantly surprised to see Tapsee Pannu featured in a Horlicks ad where she was specifically called out as being 30+. Or a Kangana Ranaut playing a mother of a boy in Panga. This scenario was unheard of a few years ago when only men had the freedom to be called 30+, 40+ and still get away with conventional roles in films. 40+ Shilpa Shetty is a variant of the 30+ Tapsee and Kangana.”<br /><br />Chandramouli, on the other hand, feels the onus also lies on actresses. <br /><br />“Brands take endorsements from 53-year-old male actors endorsing colas, and 77-year-old males endorsing everything. When it comes to women celebrities, there are occasions when you will see someone like Madhuri Dixit, who is above 50 years get endorsements. But many don't get as lucky as her. And this age-related aberration is one of the strangest as many times when choosing actors playing an older role, directors tend to cast younger actors. To correct this is the responsibility of female actors as also it is of brands and advertising agencies. Many times due to the paucity of opportunities, women celebrities above 40 tend to start focusing on other areas of their interests in work and personal life. In a highly competitive world, they must continue to stay relevant in their interest areas, stay connected with audiences, and find new interests which find newer fans. Since all endorsements are a commercial arrangement, the fee of endorsement also matters, for the potential endorsers must be willing to adjust fees in line with market demand. For the brands and agencies, it is important to have greater acceptance, to try the different, reink campaigns with such potential endorsers.” <br /><br />While many actresses have come and vanished with time, Shilpa Shetty Kundra has never left the showbiz, setting an example for other female actors in the industry. <br />

What continues to make Shilpa Shetty Kundra relevant for brands

Indian celebrities are under constant limelight and get scrutinised for their looks, fitness, great bodies, <keyword id="6358794" type="UNKNOWN" weightage="100" keywordseo="Weight-loss">weight loss</keyword>, fashion sense, etc.<br />
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Celebs have to maintain their looks and physical fitness and everything that is related to them becomes important as they have a huge fan following-who copy these celebrities.<br />
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Talking about Bollywood, celebrities are known for their strict work-out routine and diet plans. While some cling to nutritional foods, others have found a way to follow a balanced and healthy lifestyle with workout regime.<br />
<br /> “Most of chronic conditions can be managed with healthy lifestyle- a combination of physical fitness, healthy nutrition, and mental balance. Celebrities embody this definition and serve as great examples. Celebrities work very hard like any other common man and it’s very important for them too to have healthy and fit lifestyle,” said celebrity fitness trainer <keyword id="943140" type="UNKNOWN" weightage="100" keywordseo="Vinod-Channa">Vinod Channa</keyword>.<br />
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There are many Bollywood celebrities who underwent major transformation through workouts and strict diets.<br />
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“Celebs such as John Abraham, Shilpa Shetty, Ritesh Deshmukh, Ayushman Khurrana, Harshvardhan Rane, Harman Bhaweja, Sohail Khan etc have worked hard and got good results. One of the transformations I remember is when Shilpa Shetty lost a tremendous 23 kgs weight post her pregnancy,” said Channa, who have trained them.<br />
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If you also aspire to have fitness levels and bodies like our celebrities, these are the workouts that transformed them and can do the trick for you too.<br />
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<em>(All Images: Indiatimes)</em><br />

These workouts transformed Bollywood celebs John Abraham, Shilpa Shetty, etc and you can follow them too

<br /><ul><li>Parks, schools, and playgrounds have been shut all over India to prevent the spread of coronavirus. </li><li>Amar Chitra Katha Studio is offering a free one-month subscription to Tinkle and other comic apps to help battle the boredom.</li><li>Celebrities like Katrina Kaif and Shilpa Shetty are sharing workouts on social media to help burn off excess energy from being stuck at home and build up immunity.</li></ul>It’s not easy being a kid during the coronavirus outbreak. Parents, while at home, still have to work. Going off to school or hanging out with friends, on the other hand, is no more an option. To help manage the crisis, a few companies are coming to the rescue.<br /><br />You can kick things off by diving into the comical universe of <keyword id="1932114" type="PERSON" weightage="20" keywordseo="Kalia-the-Crow">Kalia the crow</keyword>, Shikari Sambu, and <keyword id="774990" type="PERSON" weightage="20" keywordseo="Suppandi">Suppandi</keyword>. The Amar Chitra Katha Studio — the birthplace of India’s first English-language comics — is offering a free one-month subscription to its comic apps.<br /><br />
  
  
  
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<br />The other option for moms and dads looking to burn some calories and some of that excess energy that builds up from being stuck at home. Follow along with celebrities like Katrina Kaif and Shilpa Shetty who are sharing workout tutorials on their social media platforms to keep fit and make sure that your kids are tuckered out by the end of the day.<br /><br />
	
	
	<div type="INSTAGRAMURL" thumbUrl="https://instagram.fdel1-2.fna.fbcdn.net/v/t51.2885-15/e35/p612x612/90094154_2643354695921257_119251700728265149_n.jpg?_nc_ht=instagram.fdel1-2.fna.fbcdn.net&amp;_nc_cat=1&amp;_nc_ohc=lHri1IOWG00AX_DTBCc&amp;oh=14d9358757fc5860a562e0ed1f8fbcc5&amp;oe=5E748A90" caption="#WorkoutFromHome Can't go to the gym so sharing the workout that Yas and I did at home. Stay safe and be active if u can 😊 1⃣ Squat &amp; Side Leg Lifts - 3 sets x 20 reps 2⃣ Reverse Lunge - 3 sets x 15 reps 3⃣ Situp - 3 sets x 20 reps  4⃣ Pushup - 3 sets x 15 reps (you can substitute with incline pushups or knee pushups) 5⃣ Plank to 'T' - 3 sets x 15 reps 6⃣ Mountain Climbers - 4 slow and 15 tempo x 3 sets @reebokindia #reebok" user="katrinakaif" cmsId="1584517246814"><url><![CDATA[https://www.instagram.com/p/B9zMwQJBoz_/]]></url><permalink><![CDATA[https://www.instagram.com/p/B9zMwQJBoz_/?utm_source=ig_embed&amp;amp;utm_campaign=loading]]></permalink><payload><![CDATA[]]></payload></div>



<br /><strong>The legacy of Tinkle<br /></strong>In a time when the comicverse is dominated with Marvel’s Avengers and DC’s Batman chronicles, it’s easy to overlook the simpler times like <keyword id="54080" type="PERSON" weightage="20" keywordseo="Tinkle-Comics">Tinkle Comics</keyword> were the only option on the market.<br /><br />
	
  
  
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<br />However, the dawn of technology means that you can now dive into the Tinkle universe using your phone. For those of you who aren’t familiar with the adventures of the comic’s iconic characters, the first thing you need to know is that they’re not superheroes — but they’re not without their powers.<br /><br />Kalia the crow is a clever bird that roams the forest with his animal friends to bail them out of trouble. He was the first character created for the Tinkle series when the comic books launched on 14 November 1980 — Children’s Day. His power is that he can outsmart nearly anyone who crosses his path.<br /><br />
	
  
  
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<br />A few issues later, Suppandi was introduced in January 1983. Adapted from Chapando — a folk Tamil character — his stories have been written by countless different writers. His power is that despite different voices telling his story, his goofy essence and simpleton nature remain through every adventure.<br /><br />
	

	
  
  
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<br />Shikari Shambu is different from Kalia and Suppandi. Even though he was introduced early on — 10 issues after Suppandi — Shambu was initially a cowardly, but famous, hunter. However, over the years the character gave up his hunting ways and transformed into an animal conservationist. His power is the ability to adapt and be an example of how change is possible.<br /><br /> 
  
  
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<br /><strong>Work up a sweat<br /></strong>While comics may work to keep kids entertained indoors, it doesn’t involve a lot of movement. Even the parks and playgrounds are shut leaving kids with no way to burn off that excess energy that was normally used during classes.<br /><br />Kaif claims that her 20-minute workout is a good go-to to keep endorphins up at a time when anxiety is high and it builds up immunity. The audio on the stream isn’t the best, so you should probably sync up your own playlist to make sure you and your kid stay pumped.<br /><br />Shetty, known for her workout videos and emphasis on yoga, has also released a work out video for those stuck in self-isolation. She encourages people to work out at least four times a week to keep up their immunity.<br /><br />Aside from working out and reading comics, a bunch of education apps like BYJU’S, Vedantu, Toppr and Lido Learning are offering select online courses for free.<br /><br /><strong>See also:<br /><a href="https://www.businessinsider.in/advertising/brands/article/what-continues-to-make-shilpa-shetty-kundra-relevant-for-brands/articleshow/74165546.cms">What continues to make Shilpa Shetty Kundra relevant for brands</a><br /><br /><a href="https://www.businessinsider.in/videos/advertising/exclusive-interview-katrina-kaif-on-how-kay-is-going-to-stand-out-in-the-clutter-and-her-vision-for-the-brand/videoshow/71722472.cms">Exclusive Interview: Katrina Kaif on how Kay is going to stand out in the clutter and her vision for the brand</a></strong><br />

Tinkle, Katrina Kaif and Shilpa Shetty are pushing comics and workouts to keep coronavirus from driving people crazy

There are hundreds of admirers of Bollywood actress Shilpa Shetty out there who want a slender figure and a thin waistline like her.<br />
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The leggy actress is not only famous for her acting skills but also for her dedication for fitness and training, which is giving everyone serious fitness goals.<br />
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The secret behind her stunning body is yoga-which the actress has always vouched for. During her interviews too, Shetty has always banked on yoga for overall fitness, which is also the magic behind her flawless skin.<br />
<br /> She has appeared several times with Indian yoga guru Baba Ramdev and this year at <keyword id="3221306" type="UNKNOWN" weightage="20" keywordseo="IIFA-2016">IIFA 2016</keyword> too, she was advocating yoga to everyone, quite literally.<br />
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Shetty conducted an exclusive Yoga Masterclass at the IIFA 2016 in Madrid for two hours.<br />
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Here is the proof<br />
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Shilpa Shetty takes yoga master class at IIFA and she is giving everyone serious fitness goals

<p></p><div class="KonaFilter image-container display-table float_right"><div><div class="image"></div><p></p></div></div>A member of India's billionaire Hinduja dynasty got married on Thursday and the multi-million-dollar-affair was the place to be for India's rich and famous.<p>Sanjay Hinduja, the son of business legend Gopichand Hinduja and chairman of Gulf Oil <keyword id="6356001" type="COMPANY" weightage="60" keywordseo="international">International</keyword>, married designer Anu Mahtani on Thursday after a week of celebrations that reportedly cost upward of $20 million. </p><p>The wedding took place in&#xa0;<span style="line-height: 1.5em;">Udaipur, a city in Rajasthan state, at the&#xa0;</span><span style="line-height: 1.5em;">island palace where the James Bond movie "Octopussy" was shot. Highlights included performances from Jennifer Lopez and pop artist Nicole Scherzinger, as well as a number of Bollywood stars.</span></p><p><a href="http://www.dailymail.co.uk/news/article-2952115/Hinduja-tycoon-designer-bride-marry-stunning-Bollywood-ceremony-complete-entertainment-J-Lo-Nicole-Scherzinger.html">According to the Daily Mail</a>, more than 200 private jets chartered guests to the palace, and some 16,000 people attended week-long events leading up to the wedding.</p><p>Here's a look at the lavish affair:</p><div><div></div></div><p class="embed-spacer">JLo killed it on stage.</p><div><div></div></div><p class="embed-spacer"></p><div><div></div></div><p class="embed-spacer">British film actress Sophie Choudry posed with the groom.</p><div><div></div></div><p class="embed-spacer">Bollywood star Ranveer Singh posed with Nicole Scherzinger and other Indian celebs.</p><div><div></div></div><p class="embed-spacer">People were really excited when JLo arrived a few days early. It was her first trip to India.</p><div><div></div></div><p class="embed-spacer">She obviously had to take some selfies while touring around.</p><p class="embed-spacer"></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><p class="embed-spacer">The luxurious Jagmandir Island Palace venue.</p><div><div></div></div><p class="embed-spacer">Here's&#xa0;Nicole Scherzinger again. Check out that decor.</p><div><div></div></div><p class="embed-spacer"><br>Here are socialites Shilpa Shetty, Preity Zinta, Manish Malhotra, Sophie Choudry and Raveena Tandon.</br></p><div><div></div></div><p class="embed-spacer"><br>Arjun Kapoor, Ranveer Singh and Nicole Scherzinger perform.</br></p><div><div></div></div><p class="embed-spacer">&#xa0;<br>Guests were asked to wear traditional Indian dress to the ceremony.</br></p><div><div></div></div><p class="embed-spacer"><br>Here's Nicole Scherzinger, who sang "Jai Ho! (You Are My Destiny)" from the film "Slumdog Millionaire."</br></p><div><div></div></div><p class="embed-spacer"></p><div><div></div></div><p class="embed-spacer"><br>Looks like it was quite the bash.</br></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/love-marriage-china-happiness-2015-2">These are the keys to a happy marriage in China</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="Nsbzc1czrphijp4_avDx_0M18MsEnDvf" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

This $20 million Indian wedding included 16,000 guests and a performance by Jennifer Lopez

Actor <keyword id="19915080" type="General" weightage="100" keywordseo="Shilpa-Shetty" source="keywords">Shilpa Shetty</keyword> and her businessman husband <keyword id="19895826" type="General" weightage="20" keywordseo="Raj-Kundra" source="keywords">Raj Kundra</keyword> have moved the <keyword id="19905533" type="General" weightage="20" keywordseo="Bombay-High-Court" source="keywords" meta.keywordsubtype="org" meta.entityname="Bombay High Court" meta.hostid="153" meta.entityid="Bombay High Court">Bombay High Court</keyword> challenging ED's notices directing them to vacate their house in Mumbai's <keyword id="19933318" type="General" weightage="20" keywordseo="Juhu" source="keywords">Juhu</keyword> area and a farmhouse in Pune in connection with a money-laundering case. The pleas came up for hearing on Wednesday before a division bench of Justices Revati Mohite Dere and Prithviraj Chavan. <br /><br />The court issued notice to the <keyword id="19895344" type="General" weightage="20" keywordseo="Enforcement-Directorate" source="keywords" meta.keywordsubtype="org" meta.entityname="Enforcement Directorate" meta.hostid="153" meta.entityid="Enforcement Directorate">Enforcement Directorate</keyword> (ED) and posted the matter for hearing on Thursday. <br /><br />Their petitions challenge ED notices dated September 27 issued to Shetty and Kundra directing them to evict their residential premises here and a farmhouse in Pune within ten days in connection with a money-laundering case linked to an alleged <keyword id="23486542" type="General" weightage="20" keywordseo="Bitcoin-fraud" source="keywords">Bitcoin fraud</keyword>. <br /><br />The couple's advocate Prashant Patil said that Shetty and Kundra received the <keyword id="20675198" type="General" weightage="20" keywordseo="eviction-notices" source="keywords">eviction notices</keyword> only on October 3. He termed the notices arbitrary and illegal and sought them to be quashed. <br /><br />According to the pleas, there is no grave urgency for the petitioners to vacate their premises and that the issuance of such eviction notices was uncalled for. <br /><br />"The petitioners are also seeking relief on humanitarian grounds as the premise in question is their residential premise in which they have been staying with their family of six members for almost two decades," the petitions said. <br /><br />The pleas also sought HC to stay the effect of the eviction notices. <br /><br />As per the pleas, the ED had in 2018 lodged a complaint against one <keyword id="21346793" type="General" weightage="20" keywordseo="amit-bhardwaj" source="keywords">Amit Bhardwaj</keyword> and others for an alleged Bitcoin fraud and on charges of <keyword id="19899231" type="General" weightage="20" keywordseo="money-laundering" source="keywords">money laundering</keyword>. Both Shetty and her husband have not been named as accused in the case. <br /><br />The ED, during its probe, had summoned Kundra for questioning on several occasions. Kundra had appeared before the agency after each summons, the pleas said. <br /><br />In April 2024, Shetty and Kundra received a notice based on an order passed by the ED provisionally attaching their assets including their residential premise in Juhu that had been purchased by Kundra's father in 2009. <br /><br />Both Shetty and Kundra submitted their response to the notice. <br /><br />"However, in contravention to the provisions of law, the adjudicating authority confirmed the provisional attachment order on September 18, 2024. This order clearly states that the attachment is confirmed only till the conclusion of trial and is subject to its outcome," the pleas said. <br /><br />"The petitioners (Shetty and Kundra) on October 3 received two notices dated September 27, 2024, directing them to vacate their residential premises and the farmhouse," the petitions said. <br /><br />The petitions said no eviction order/notice can be issued prior to conviction. <br /><br />The pleas added that their residential premise has no connection with the scheduled offence or any proceeds of crime. <br /><br />The petitions further claimed that Kundra had absolutely no connection with the alleged fraud.

Shilpa Shetty and Raj Kundra's money laundering case takes new turn as they challenge the ED's eviction notices

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>AP</span></p><p class="caption">Max Clifford.</p></div><p></p></div></div>Former celebrity publicist Max Clifford has died at age 74, <a href="http://www.bbc.co.uk/news/uk-42300593">BBC News reports</a>.</p><p>Clifford reportedly collapsed in prison on Thursday, where he was serving an eight-year sentence for historic sex offences.</p><p>BBC News reported earlier that Clifford had suffered a heart atack following the incident on Thursday.</p><p><a href="http://www.dailymail.co.uk/news/article-5163355/Max-Clifford-fights-life-cardiac-arrest.html">Clifford's daughter Louise told The Mail on Sunday</a> that Clifford collapsed while attempting to clean his prison cell.</p><p>The Ministry of Justice told BBC News: "As with all deaths in custody, there will be an investigation by the independent Prisons and Probation Ombudsman. Our condolences are with Mr Clifford's family at this difficult time."</p><p>Clifford became famous for representing various celebrities and using unorthodox tactics to boost their public images.</p><p>One of Clifford's most audacious stunts was to encourage a 1986 Sun headline "Freddie Starr ate my hamster." Starr, who was one of Clifford's clients, initially wanted the story killed, but Clifford realised that it could result in more recognition for his client.</p><p>Clifford's other clients included "Celebrity Big Brother" winner Shilpa Shetty, David Beckham's former personal assistant Rebecca Loos, Kerry Katona, and Jade Goody.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/why-you-have-to-lift-airplane-window-shades-2016-4">Why airlines ask you to raise the window shades for takeoffs and landings</a></h3>        <div>                    </div>    </div>

Former celebrity publicist Max Clifford has died

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The Indian Premier League (IPL) or popularly called <em>‘India ka tyohar’ </em>has begun with the expected pomp and show. And with the <keyword id="2565794" type="UNKNOWN" weightage="20" keywordseo="IPL-8">IPL 8</keyword> on, many of us are cheering for our favourite teams before the idiot box. But while we enjoy this season, IPL also reminds us of the murky business that cricket has become. But has that deterred the game from being the nation’s favourite?<br />
<br /> “Let’s not get carried away. Yes, some of the stuff is not right for the image of the game. But there has been controversy in sports since 1930s,” said <keyword id="201892" type="PERSON" weightage="20" keywordseo="Ravi-Krishnan">Ravi Krishnan</keyword>, the former managing director of IMG South Asia, who went on to become the co-founder and CEO of Stepathalon, a global wellness company.<br />
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Substantiating his point, he asserted that the scam has hardly an impact on the game’s image. “Now when you say marred, there are more people, more viewership and more money in the game. So, where is the mar here?” averred Krishnan.<br />
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Krishnan reaffirmed that the IPL controversy that happened in 2013, did not impact the sport enthusiast. He clarified that people still love the game and everything it stands for. “It brings more people to the game and the game is on an upward trajectory. I agree match-fixing is not good for the game but at present, the game is bigger than anything else,” he stated.<br />
<br /> It is worth noting that in 2013, IPL was embroiled in a controversy when three players from Rajasthan Royals- <keyword id="13418" type="PERSON" weightage="20" keywordseo="S-Sreesanth">S Sreesanth</keyword>, <keyword id="219674" type="PERSON" weightage="20" keywordseo="Ankeet-Chavan">Ankeet Chavan</keyword> and <keyword id="1050075" type="PERSON" weightage="20" keywordseo="Ajit-Chandila">Ajit Chandila</keyword>, were arrested for spot fixing. Later, Gurunath Meiyappan, the team principal of Chennai SuperKings was also arrested on charges of betting. <keyword id="6358615" type="PERSON" weightage="20" keywordseo="Shilpa-Shetty">Shilpa Shetty</keyword>’s husband and co-owner of <keyword id="13808" type="COMPANY" weightage="20" keywordseo="Rajasthan-Royal">Rajasthan Royal</keyword>, Raj Kundra too confessed to be involved in betting.<br />
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<em>Image Credit: ipl8openingceremony.com</em>

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