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Actor <keyword id="19915080" type="General" weightage="100" keywordseo="Shilpa-Shetty" source="keywords">Shilpa Shetty</keyword> and her businessman husband <keyword id="19895826" type="General" weightage="20" keywordseo="Raj-Kundra" source="keywords">Raj Kundra</keyword> have moved the <keyword id="19905533" type="General" weightage="20" keywordseo="Bombay-High-Court" source="keywords" meta.keywordsubtype="org" meta.entityname="Bombay High Court" meta.hostid="153" meta.entityid="Bombay High Court">Bombay High Court</keyword> challenging ED's notices directing them to vacate their house in Mumbai's <keyword id="19933318" type="General" weightage="20" keywordseo="Juhu" source="keywords">Juhu</keyword> area and a farmhouse in Pune in connection with a money-laundering case. The pleas came up for hearing on Wednesday before a division bench of Justices Revati Mohite Dere and Prithviraj Chavan. The court issued notice to the <keyword id="19895344" type="General" weightage="20" keywordseo="Enforcement-Directorate" source="keywords" meta.keywordsubtype="org" meta.entityname="Enforcement Directorate" meta.hostid="153" meta.entityid="Enforcement Directorate">Enforcement Directorate</keyword> (ED) and posted the matter for hearing on Thursday. Their petitions challenge ED notices dated September 27 issued to Shetty and Kundra directing them to evict their residential premises here and a farmhouse in Pune within ten days in connection with a money-laundering case linked to an alleged <keyword id="23486542" type="General" weightage="20" keywordseo="Bitcoin-fraud" source="keywords">Bitcoin fraud</keyword>. The couple's advocate Prashant Patil said that Shetty and Kundra received the <keyword id="20675198" type="General" weightage="20" keywordseo="eviction-notices" source="keywords">eviction notices</keyword> only on October 3. He termed the notices arbitrary and illegal and sought them to be quashed. According to the pleas, there is no grave urgency for the petitioners to vacate their premises and that the issuance of such eviction notices was uncalled for. "The petitioners are also seeking relief on humanitarian grounds as the premise in question is their residential premise in which they have been staying with their family of six members for almost two decades," the petitions said. The pleas also sought HC to stay the effect of the eviction notices. As per the pleas, the ED had in 2018 lodged a complaint against one <keyword id="21346793" type="General" weightage="20" keywordseo="amit-bhardwaj" source="keywords">Amit Bhardwaj</keyword> and others for an alleged Bitcoin fraud and on charges of <keyword id="19899231" type="General" weightage="20" keywordseo="money-laundering" source="keywords">money laundering</keyword>. Both Shetty and her husband have not been named as accused in the case. The ED, during its probe, had summoned Kundra for questioning on several occasions. Kundra had appeared before the agency after each summons, the pleas said. In April 2024, Shetty and Kundra received a notice based on an order passed by the ED provisionally attaching their assets including their residential premise in Juhu that had been purchased by Kundra's father in 2009. Both Shetty and Kundra submitted their response to the notice. "However, in contravention to the provisions of law, the adjudicating authority confirmed the provisional attachment order on September 18, 2024. This order clearly states that the attachment is confirmed only till the conclusion of trial and is subject to its outcome," the pleas said. "The petitioners (Shetty and Kundra) on October 3 received two notices dated September 27, 2024, directing them to vacate their residential premises and the farmhouse," the petitions said. The petitions said no eviction order/notice can be issued prior to conviction. The pleas added that their residential premise has no connection with the scheduled offence or any proceeds of crime. The petitions further claimed that Kundra had absolutely no connection with the alleged fraud.

Shilpa Shetty and Raj Kundra's money laundering case takes new turn as they challenge the ED's eviction notices

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<ul><li><keyword id="774476" type="General" weightage="20" keywordseo="rishabh-mariwala" source="Orion">Rishabh Mariwala</keyword> stands to make as much as ₹184 crore if the IPO shares are subscribed at the upper end of the price band.</li><li>Honasa promoter Varun Alagh is expected to be richer by ₹103 crore at the upper end of the price band.</li><li><keyword id="6358615" type="General" weightage="20" keywordseo="shilpa-shetty" source="Orion">Shilpa Shetty</keyword> Kundra is all set to make as much as ₹45 crore from the share sale. </li></ul>Actress and brand ambassador of <keyword id="4548811" type="General" weightage="20" keywordseo="mamaearth" source="Orion">Mamaearth</keyword>, Shilpa Shetty, is all set to gain a windfall from its parent company Honasa’s initial public offer (IPO). However, she might not be the shareholder who will make the most from one of India’s most talked about IPOs this year. It’s Rishabh Harsh Mariwala, the son of Marico owner Harsh Mariwala, who stands to gain as much as ₹184 crore if all the shares are subscribed at the the upper end of the price band of ₹308-324. Rishabh Mariwala was an early investor in the D2C brands company, and acquired shares at ₹6.05, as per the company’s DRHP. He is also selling the most shares – 5.7 million – in the upcoming share sale and that makes him the biggest gainer from the IPO. <div type="image" title="rishabh mariwala" msid="104721117" hostid="261" sizebytes="13596" caption="&amp;lt;p&amp;gt;Source: Linkedin&amp;lt;/p&amp;gt;"></div> Rishabh Mariwala heads Sharpp Ventures which manages <a href="https://www.indiatoday.in/magazine/inheritors/story/20220103-rishabh-mariwala-sharrp-sighted-1892552-2021-12-26">Mariwala family office</a>, but he has also been keen on the beauty and the personal care sector. He runs Kaya which is known for skin clinics and products. He had also founded Soap Opera N More to market bath and body care products. This is in addition to introducing luxury skin products under the brand PureSense. The IPO, which opens on October 31 and ends on November 2, will see the promoter of the company, Varun Alagh sell 3.18 million sharese get richer by approximately ₹103 crore. However, his wife and co-founder of the company, <keyword id="4548812" type="General" weightage="20" keywordseo="ghazal-alagh" source="Orion">Ghazal Alagh</keyword> of Shark Tank fame, is selling only 1 lakh shares for ₹3.2 crore. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Name of the selling shareholder </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">No of shares being sold </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Weighted cost of acquisition </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Possible gains from share sale (at upper end of price band) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Varun Alagh </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3,186,300 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Negligible* </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹103 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ghazal Alagh </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">100,000 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Negligible* </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹3.2 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Rishabh Harsh Mariwala </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5,700,188 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">6.05 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹184.6 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Shilpa Shetty Kundra </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1,393,200 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">41.86 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹45 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kunal Bahl </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1,193,250 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3.21 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹38.6 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Rohit Kumar Bansal </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1,193,250 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3.21 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹38.6 crore </td></tr></tbody></table>*Ghazal and Varun Alagh are promoters Bahl &amp; Bansal bag a better deal Snapdeal founders and serial investors Kunal Bahl and Rohit Kumar Bansal will also be selling 1.19 million shares each in the IPO. They will make around ₹38.5 crore each. It Is noteworthy that all these calculations are made at the upper end of the price band. They would also probably be making more profit from the investment than other selling shareholders as their weighted cost of acquisition is at ₹3 per share. Shilpa Shetty Kundra who stands to make as much as ₹45 crore from the share sale, has purchased the stock at a slightly higher cost. The weighted cost of acquisition for her is at ₹41 per share. The other selling shareholders include Fireside Ventures Fund, Sofina and Stellaris. The IPO stands to raise anywhere between ₹1,635 crore to ₹1,701 crore. It will open on October 31 and close on November 2.

This FMCG scion is all set to gain a windfall from Honasa Consumer IPO

Businessman <keyword id="18641" type="General" weightage="20" keywordseo="raj-kundra" source="Orion">Raj Kundra</keyword>, who was arrested on the charges of producing pornogrpahic content, is all set for the release of his movie 'UT 69'. He shared how he wanted to relive the entire experience of his days in prison, adding that he wanted a closure. The trailer of the movie offers a perspective on Kundra's life, shedding light on the 63 days he spent at Mumbai's <keyword id="6363226" type="General" weightage="80" keywordseo="arthur-road-jail" source="Orion">Arthur Road Jail</keyword> while under trial. The film, a witty dark comedy, brilliantly captures the trials, challenges, and unexpected friendships that Raj struck during his time in jail. Speaking to IANS, Raj opened up on the toll it took on him while shooting the movie, the controversy and his acting debut. He said: "I had to relive it again and somewhere I wanted to relive it, because I wanted a closure on this, and I was not getting a closure. When I came out, I was disturbed, anxious, I wasn't feeling good about anything." "I was going to write a book and wanted the world to hear what I went through, and director Shahnawaz Ali sir thought that better than hearing what you went through, people should see what you went through. Visually it's always better. It's like Instagram versus Twitter. People prefer Instagram because photos and videos sell better I guess," he said. He further shared: "And when we made this film, I thought somewhere this chapter will close. It's not redemption yet until the clean chit comes, but somewhere I feel that with the story coming out, which is not just my story and everyone around me, maybe some good will come out of it, some help will come out of it. I don't know what will happen, but there's a lot that can happen." How did he adapted the controversy on the screen? Raj said: "We don't talk about the controversy. We speak about the time inside Arthur Road jail. From the time I entered the red gate to the time I left -63 days inside, the survival, how we managed in the toughest of circumstances in one of the most crowded jails in the world. That's the story." "We didn't touch upon the case at all, because the matter is subjudice and it is still in court. There is a legal battle going on. So there is nothing controversial around the case, but there are a lot of interesting, engaging, borderline controversial things that happened inside the jail," he said. Talking about his acting debut, Raj said: "I was happy producing behind the camera. I think it is Shahnawaz sir's conviction. He felt the true story should be told by the person who actually went through it. He said, 'you have gone through it Raj, you tell the story your way. Acting I will take out of you. It's you, you don't have to do makeup, or act like someone, it's just going to be about you.'" "I think it is the first time ever a true story is being told by the person with whom it has actually happened. For me I found that interesting. I love challenges, I have been through enough challenges in my life," he said. Raj added: "I tell people, forget the case for a minute, put the case aside, go watch it as a piece of content, you will fall in love with the film, it's so beautiful. When Shilpa saw the film she loved it, AA decided to be the presenters, then it gave us the confidence that a lot of people are getting attached to the film, and they are liking it. Content is king, and we have one hell of a story to tell." The flick is slated for a theatrical release on November 3.

Seeking closure by re-living prison days: Raj Kundra on debut movie 'UT 69'

New Delhi, <keyword id="4549708" type="General" weightage="20" keywordseo="honasa-consumer" source="Orion">Honasa Consumer</keyword> Ltd, which owns new-age FMCG brands like <keyword id="4548811" type="General" weightage="100" keywordseo="mamaearth" source="Orion">Mamaearth</keyword> and The Derma Co, is set to launch its Initial Public Offering (IPO) on October 31. The issue will conclude on November 2 and the anchor book of the offer will open for a day on October 30, according to the red herring prospectus. The IPO comprises a fresh issue of equity shares worth Rs 365 crore and an Offer for Sale (OFS) component of 4.12 crore equity shares by promoters, investors, and other selling shareholders. Those offering shares in the OFS include promoters and founders -- Varun Alagh and Ghazal Alagh -- and investors like Fireside Ventures Fund, Sofina, Stellaris, Kunal Bahl, Rohit <keyword id="252288" type="General" weightage="80" keywordseo="kumar-bansal" source="Orion">Kumar Bansal</keyword>, <keyword id="19259895" type="General" weightage="80" keywordseo="rishabh-harsh-mariwala" source="Orion">Rishabh Harsh Mariwala</keyword> and Bollywood actor <keyword id="6358615" type="General" weightage="80" keywordseo="shilpa-shetty" source="Orion">Shilpa Shetty</keyword> Kundra. Proceeds from the fresh issue would be utilised towards advertising expenses to improve awareness and brand visibility, setting up new exclusive brand outlets, investment in its subsidiary BBlunt for setting up new salons, general corporate purposes, and inorganic acquisition. The Gurugram-based beauty and personal care company was founded in 2016 by husband-wife duo Varun and Ghazal Alagh. It began with the launch of Mamaearth and over the years added five more brands to its portfolio, including The Derma Co, Aqualogica, Ayuga, BBlunt, and Dr Sheth's, and built a 'House of Brands' architecture. In January 2022, the company entered the unicorn club. Kotak Mahindra Capital Company, Citigroup Global Markets India, JM Financial and JP Morgan India Pvt Ltd are the book-running lead managers to the issue. The equity shares of the company will be listed on the BSE and NSE.

Mamaearth's parent firm Honasa Consumer IPO to open on Oct 31

<ul><li>Honasa Consumer plans to raise ₹400 crore from fresh issue of equity shares and an offer for sale (OFS).</li><li>Co-founders of Mamaearth Varun and Ghazal Alagh, <keyword id="15915113" type="General" weightage="20" keywordseo="Snapdeal-founder-Kunal-Bahl" source="Orion">Snapdeal founder Kunal Bahl</keyword>, Bollywood actress <keyword id="6358615" type="General" weightage="20" keywordseo="shilpa-shetty" source="Orion">Shilpa Shetty</keyword> Kundra are among the shareholders who will sell stake via the IPO.</li><li>After launching Mamaearth in 2016, the company has added five new brands to its portfolio – <keyword id="10820965" type="General" weightage="20" keywordseo="The-Derma-Co" source="Orion">The Derma Co</keyword>., Aqualogica, Ayuga, <keyword id="2615227" type="General" weightage="20" keywordseo="BBlunt" source="Orion">BBlunt</keyword> and Dr Sheth’s. </li></ul>Digital-first beauty and personal care company Honasa Consumer, parent company of popular brands such as Mamaearth, BBlunt, Derma Co etc. may soon launch its initial public offering (IPO). It has filed its draft red herring prospectus (DRHP) with market regulator SEBI to raise funds through an IPO. As per the DRHP, the company plans to raise ₹400 crore from fresh issue of equity shares, and will sell up to 4.68 crore equity shares via an offer for sale (OFS), wherein promoters and shareholders will sell their stake. The shareholders who will sell stake in the company include co-founders of Mamaearth Varun and Ghazal Alagh; Snapdeal founder Kunal Bahl, Bollywood actress Shilpa Shetty Kundra, Sofina Ventures SA, Evolvence, Fireside Ventures, Stellaris Venture Partners among others. The company intends to utilize net proceeds from the IPO towards advertisement expenses to enhance the awareness and visibility of its brands, capital expenditure for setting up new exclusive brand outlets (EBOs), and investment in its subsidiary, BBlunt for setting up new salons. Ghazal Alagh was also a judge on Shark Tank India Season 1, a reality show where entrepreneurs pitch ideas for a business or product to raise money from judges. The unicorn heads for an IPO The company received its unicorn status in January 2022, and was one of the first to achieve the $1 billion valuation for the calendar year. After launching Mamaearth in 2016, the company has added five new brands to its portfolio, namely The Derma Co., Aqualogica, Ayuga, BBlunt and Dr Sheth’s. Its portfolio now includes products across baby care, face care, body care, hair care, colour cosmetics and fragrances. The company has set up a dedicated in-house start-up team called ‘Brand Factory’ that works with founders for end-to-end ideation, incubation and execution of new brands. Further, the company has to constantly follow up on changing consumer preferences, spending patterns, changing beauty and personal care trends to grow in the direct-to-consumer space. The company faces various forms of unfair trade practices, such as the sale of counterfeit, cloned, lookalike and pass-off products. “In the past, we have experienced incidents of passing-off and the sale of counterfeit products. The sale of counterfeit, cloned and pass-off products may result in heightened public reputation risk for us along with possibility of legal and regulatory claims,” said the company. Reliance on celebrities and social media influencers as part of its marketing strategy may adversely affect its business and demand for services, says the company in its DRHP. “We face intense competition which may lead to a reduction in our market share, cause us to increase our expenditure on marketing and promotion as well as cause us to offer discounts, which may result in an adverse effect on our business and a decline in our profitability,” said the company. While Honasa Consumer’s revenue has been increasing significantly, its profitability was impacted sharply in the last three financial years. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Particulars </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Total income </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Net profit </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY22 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹964.34 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹14.44 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY21 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹472.10 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-₹1,332 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY20 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹114.16 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-₹428 crore </td></tr></tbody></table>Source: DRHP The company says it has witnessed net cash outflows from operating activities primarily due to increases in working capital requirement as a result of an increase in the scale of business and the shift in channel mix towards offline channel. 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Shilpa Shetty, Kunal Bahl, promoters to sell stake as Mamaearth parent goes in for an IPO

<ul><li>In the last few years, <keyword id="3679921" type="General" weightage="20" keywordseo="prega-news" source="Orion">Prega News</keyword> has associated with a lot of known faces like <keyword id="1377418" type="General" weightage="20" keywordseo="kareena-kapoor-khan" source="Orion">Kareena Kapoor Khan</keyword>, <keyword id="6357860" type="General" weightage="20" keywordseo="anushka-sharma" source="Orion">Anushka Sharma</keyword> and more recently Kajal Aggarwal, to build its visibility. </li><li>Now, it is trying to go deeper into the country and is partnering with regional influencers to engage with its audiences. It is also making a conscious effort to talk about sensitive issues around pregnancy to raise awareness and sensitize people.</li><li>We speak to <keyword id="6072225" type="General" weightage="20" keywordseo="joy-chatterjee" source="Orion">Joy Chatterjee</keyword>, General Manager, Sales &amp; Marketing, <keyword id="146847" type="General" weightage="20" keywordseo="mankind-pharma" source="Orion">Mankind Pharma</keyword> to understand the brand's roadmap ahead.</li></ul>Prega News from Mankind Pharma is today one of the most recognized pregnancy-related brands. Its rapid detection kit currently holds 80% market share. In order to further expand its reach in the country, the brand has been engaging in a lot of ATL and BTL activities while also regularly coming up with communications that talk about different pregnancy-related issues. Its campaign, #SheIsCompleteInHerself for this year’s International Women's Day spoke about infertility in women with an aim of sensitizing people towards the issue. Over the past few years, the brand has also taken on popular faces like Kareena Kapoor Khan, Anushka Sharma and more recently Kajal Aggarwal, to reach out to their audiences while also focussing on specific markets. The aim is now not only to go deeper into the country but also start conversations around important issues related to pregnancy. We recently spoke to Joy Chatterjee, General Manager, Sales &amp; Marketing, Mankind Pharma who told us their strategy to grow the brand so far, its marketing game plan and how it aims to expand its presence in different markets by going deeper into the country and by starting conversations around sensitive topics around pregnancy to sensitize and educate people. Excerpts: Q) What has helped Prega News capture the maximum market share in the category? Prega News is a <a name="_GoBack"></a>rapid detection kit that gives accurate results in 5 minutes and at the same time is convenient to use. The best part of the product is that a women can test urine samples anytime of the day. These factors are the foundational core of the product. Over the years, we have built the credibility of the product brand regarding its accuracy and convenience. This has benefited us, and whenever expecting mothers buy Prega News, they do it because there is an assurance that it will give truthful results. With this approach, we focused extensively on ATL and BTL activities. In the beginning, our objective was to spread awareness among the target audience, and focus on the distribution and supply chain so people easily get the product. Also, we hold the market share by 80%. The only way left for a brand to grow is by expanding the market itself and, thus, getting more and more women to use the product confidently. Q) The current penetration of the category is 17% which Prega News aims increase in the next five years. What will be your strategy to make this target a reality? We are building awareness in rural areas, focusing on social messaging with the intent of bringing positive change in society. We have launched several campaigns on different issues that need to change. We drive a strong presence in the urban market. It has become a go-to product amongst the target audience. As the expansion of the product is one of our main priorities, we are focusing on regional markets. Earlier, we faced issues in connecting with people and were thinking of the best way of reaching rural women. We realized that the influence of regional channels is growing tremendously and now run different media plans and brand ambassadors for different regions. We have got a lot of success with regional channels. The consumers relate well with them which leads to better engagement for us. Q) What are a few milestones for Prega News in the last few years? What has given you an edge over the competition? Through our campaigns, we have spoken on issues surrounding soon-to-be mothers – workplace bias towards pregnant women or new moms, physical issues faced by expectant mothers, gender discrimination, and many more. Last year, we completed 10 years in the Indian market and launched a digital campaign, #PregaMoment. The product has been growing in healthy double digits annually. We witnessed a steep spike of over 20% in its demand during the COVID lockdown. It’s the trust factor that gives us the edge over others. Q) How has your marketing strategy helped you stand out? What role did popular faces like Kareena Kapoor and Anushka Sharma play in building brand Prega News? In the preliminary days, we used to release ads in newspapers and magazines to target women because that time pregnancy detection card was not available very easily. We launched this product in the OTC category to make it easily available. Our advertising journey started in 2010 with our first brand ambassador, <keyword id="18591" type="General" weightage="20" keywordseo="neha-marda" source="Orion">Neha Marda</keyword>. The message targeted at married women was simple – that it will take just 5 minutes to clear all doubts about their missed periods with the Prega News detection card. There are two parts to the Prega News advertising journey – the first being functional, which educates people about the tangible benefits of the product. In the beginning, this was done using semi-celebrity moms and later with big celebrity mothers and now we are focusing on regional actors and mom influencers. We have adopted a ‘Social Good’ content strategy as the second pillar of our communication, where we have highlighted many issues in our different campaigns. Our associations with endorsers like Neha Marda, <keyword id="6358615" type="General" weightage="20" keywordseo="shilpa-shetty" source="Orion">Shilpa Shetty</keyword>, <keyword id="1834697" type="General" weightage="20" keywordseo="srabanti-chatterjee" source="Orion">Srabanti Chatterjee</keyword>, Kareena Kapoor Khan, Kajal Aggarwal and Anushka Sharma over the years have helped us reach different markets across the country. Q) How are you going deeper into the country? What are your expansion plans? Our expansion strategy is to reach every market in the country. We have realised that if we need to make women aware of pregnancy detection cards, we will need to associate with local people, NGO’s, Asha workers and others where we can talk to women about different things surrounding a pregnancy. To fulfil the same, we’re focusing on our distribution channels. The markets are further segmented as per the supply channels ranging from drugstores, pharmacies, online retail, supermarkets/hypermarkets, and Fertility and Gynaecology Clinics. In the last year, we have received a great response from the West Bengal market. Our focus is now on strengthening our reach in different states like Uttar Pradesh, Madhya Pradesh, Punjab, Rajasthan, amongst others. We will extensively focus on rural areas like Mirzapur, Unnao and Kannauj, to name a few. Q) Are most of your consumers in larger cities or do you see a demand in Tier II &amp; Tier III cities too? Brand awareness is pretty high among urban populations. However, we are witnessing a positive trend in Tier II and Tier III cities too. People are becoming aware of the product and have started considering buying the pregnancy detection card but there is still some hesitancy around using the product among some people. We’re building awareness through many initiatives, so more and more women open up to using the product. Q) Looking ahead, what will your marketing strategy look like? We are quite prominent on TV, Digital, and OOH. We focus on a 360 degree marketing channel. From a reach perspective- there is no active brand on TV and our SOV is almost 95%. Television has helped us in reaching the masses. We are doing branded content, and focusing on digital mediums as well, be it by roping in mom influencers or creating a dialogue among the TG. Regional campaigns have been our strength and have helped us establish a connection with consumers by interacting with them in their language. In 2019, we ventured into the southern market and roped in celebrities like Kareena Kapoor and <keyword id="13060" type="General" weightage="20" keywordseo="priyamani" source="Orion">Priyamani</keyword> simultaneously to capture both the northern and southern markets. Also, this year we have roped in Kajal Agarwal as the face of the South market. In the future too, we will keep this momentum going. There are new campaigns in the pipeline, which will go live at the right time. Q) Apart from TVCs, how have you been educating/sensitizing people about the complications around pregnancy, or infertility (since this was a topic you touched on in your last campaign)? Yes, we want to sensitize people on the pregnancy-related issues. In India, there is a stereotypical mindset when it comes to adopting a child or opting for IVF or surrogacy. There is a need to create a dialogue on breaking stereotypes around infertility issues, as this is a common issue prevalent among couples nowadays. Around 10-15% of all married couples face a problem in conceiving a child today. With changing times, we need to become more progressive and inclusive, to be able to bring about a positive cultural change. Hence, this is the first step towards the change. Going further, we also have plans to rope in gynaecologists who can impart knowledge on the importance of family-planning, the use of contraceptives and pregnancy detection cards and the importance of health and nutrition during pregnancy. Our objective is to initiate a healthy conversation around important issues in society.

Prega News is focusing on smaller cities, regional content and micro influencers to ring in its next phase of growth

<ul><li><keyword id="99676" type="PERSON" weightage="100" keywordseo="Shilpa-Shetty-Kundra">Shilpa Shetty Kundra</keyword>, who has been missing from the big screen for the past 13 years has become the face of yet another brand. </li><li>She has 13 brands in her kitty from varied categories like Food &amp; Beverages, Telecom, Skincare, FMCG, Chocolates, and more. </li><li>As Shilpa signs another brand, we try to decode what still makes the actor relevant and how she has become an example of breaking age-disparity in the industry. </li></ul>Shilpa Shetty Kundra, the 43-year-old Bollywood actress, has bagged yet another brand in her kitty. She is now the face of home decor brand, Stellar Homes USA and represents 13 brands in total. Shilpa was last seen on the silver screen in the 2007 film Apne but she never really left the limelight. She continued judging various TV reality shows, became an entrepreneur by starting her own fitness channel called The Shilpa Shetty app and invested in a start-up called Mamaearth. Shilpa has over 1.6 million subscribers on her YouTube channel, which covers fashion tips, her fitness regime and a cooking show. While on Instagram, she has gained more than 6 million followers in a short span of time. According to media reports, she has a net worth of $20 million. This year, her long sabbatical of 13 years will also come to an end as she will be seen in two movies -- Nikamma and Hungama 2. Brand Journey Shilpa was 16 and a part of the modelling world when an aerated drinks brand approached her. Today, she regrets falling for money and choosing shortcuts. Shilpa is now wary of the kind of brands she chooses to work with. She has walked out of the meeting rooms if she doesn’t resonate with the brand. “Earlier, I really didn't think about whether I suited the brand. It was only about whether I was getting paid enough to leverage my name. But in the last five years, there has been a change in my thought process. When people take you seriously as a brand or rather someone synonymous with health and fitness, you become more responsible. So if something doesn't resonate with my personality or something that I can't use at home for my family or me, I won't endorse it,” admits Shilpa. Before her big release lined up this year, Shilpa turned down a Rs 10 crore offer from an Ayurvedic Slimming Pill brand because she did not want youngsters, who look up to her, to fall for fad diets. “There's so many brands I have turned down, I can't sit down and list those,” she breaks into a chuckle. She says she would have bagged a lot more brands and made more money had she not been so fastidious. Pan Masala brands and Aerated Drinks are completely off her list and she says she wouldn’t consider endorsing them ‘for all the money in the world.’ Explaining her modus operandi of choosing deals, she says, “I'm very particular and there's a lot of due diligence that goes into the brands that I work with. And I really believe that there is no shortcut in life. If you were to tell people that by popping pills you will lose weight, I think people who actually work out the right way will start losing faith in what they're doing. And I just feel that though we stopped focusing on mental health, and we will be talking about prizes and losing weight, fitting into a certain size, I think mental health is equally important. And I can't endorse something that doesn't fall into line with my philosophy.” The secret behind her relevance in the industry It was during her post-pregnancy period that Shilpa was asked a lot of questions about her fitness regime on the internet. She joined social media to help people out and realised that the audiences’ love for her hasn’t changed. She used that to her advantage and started her own application. It is her penchant for fitness and strong social media following, that brands still find her relevant. “After all these years, I feel like I stayed relevant. Today, I'm doing two films after 13 years but people still know me, not only because of television, but also because I stand for propagating good health. I want to bring about an awareness and want to play the role of a catalyst. As actors, we are always looked up to, and we have the power of social media. I used that to start my own YouTube channel,” shares Shilpa. Now, Shilpa Shetty is in-between meetings, looking for a fundraiser for her application to expand her reach further. Experts Speak Ashutosh Harbola, CEO and Co-founder, Buzzoka thinks that Shilpa had a strong influence on the industry since she made her fortune in Big Brother; her brand image changed after that and IPL, he says, added a cherry on the cake. “Shilpa Shetty is an ever-blooming social media star and her constant touchpoint with her audience makes her relevant even when she doesn't have too much in her kitty. From a brand's perspective, it's the right fit. Since the social and digital-first audience is always on social media, their appetite for relevancy is much filled. Also, Shilpa has been testing a couple of other platforms too which is keeping her both busy and buzzed. We all saw her entry on TikTok and it's a perfect example of being in the news for the right reasons,” says he. “Post her marriage, she is amongst the rich kids of Instagram making the world drool on her cuteness and the lavish lifestyle,” adds Harbola. N Chandramouli, CEO, TRA Research, highlights how strong her social media currency is, which is one of the reasons why brands still love her. “It is not easy for an actor who has been out of an active acting career for over 10 years to continue to stay relevant. However, Shilpa Shetty has reinvented herself in many new avatars to do what she is good at. She is a fitness icon, TV reality show judge, fashionista, partner in a spa chain, has over 1.6 million subscribers on her Youtube food channel, 6 million followers on her Instagram, among other things. Guess that's more than enough to keep her relevant with new-age millennials and others,” says Chandramouli. Social Media and Brand Expert, Karthik Srinivasan thinks Shilpa’s relatability factor for millennials and Gen Y has worked in her favor. “Shilpa Shetty, I believe, appeals to and can be recognised by a whole lot of middle-aged and older women unlike an Ananya Panday or Alia Bhatt. That relatability is what perhaps works in her favor. Ditto for actors like Vidya Balan. To some extent, it's also a factor of a 40+ woman actor to continue to want attention, work and assignments. Some may choose to shun the limelight and live a more obscure life surrounded by people close to them, as a way to escape the excess attention of earlier times. Shilpa Shetty has been in the limelight long after her exiting the film industry, including her foray into owning teams and so on. So, modeling and films continue to help her position her brand,” explains Srinivasan. An inspiration for other actresses The Khans of Bollywood and actors like Akshay Kumar and Amitabh Bachchan, still continue to be the Top 10 celebrities. Senior actresses, on the other hand, struggle to find film projects. As they vanish from the limelight after they get married, brands stop approaching them. Shilpa is unhesitant to agree that she found her calling much later in her career arc and feels women are finally stepping up to turn the tables. “I found my calling very late but I guess better late than never. Also, times are changing. You see actresses are far more daring today. It's also a more egalitarian world now. Women are given far more opportunities. I think women today are willing to take risks. And yes, it's a different world. And I think that's the only thing that's constant - change,” says Shilpa. Srinivasan also thinks the situation is changing, thanks to actresses like Shilpa Shetty and Vidya Balan and script writers that are breaking the age stereotypes. “I think as an industry, Bollywood (and the regional film industries, in particular) have moved definitely away from age-limits for women actors. While there's always (and still) a demand for young women actors, there are scripts being written for older ages as well, who do not fit the conventional stereotypes of a leading woman in films,” says Srinivasan. He adds, “From a branding point of view, I was very pleasantly surprised to see Tapsee Pannu featured in a Horlicks ad where she was specifically called out as being 30+. Or a Kangana Ranaut playing a mother of a boy in Panga. This scenario was unheard of a few years ago when only men had the freedom to be called 30+, 40+ and still get away with conventional roles in films. 40+ Shilpa Shetty is a variant of the 30+ Tapsee and Kangana.” Chandramouli, on the other hand, feels the onus also lies on actresses. “Brands take endorsements from 53-year-old male actors endorsing colas, and 77-year-old males endorsing everything. When it comes to women celebrities, there are occasions when you will see someone like Madhuri Dixit, who is above 50 years get endorsements. But many don't get as lucky as her. And this age-related aberration is one of the strangest as many times when choosing actors playing an older role, directors tend to cast younger actors. To correct this is the responsibility of female actors as also it is of brands and advertising agencies. Many times due to the paucity of opportunities, women celebrities above 40 tend to start focusing on other areas of their interests in work and personal life. In a highly competitive world, they must continue to stay relevant in their interest areas, stay connected with audiences, and find new interests which find newer fans. Since all endorsements are a commercial arrangement, the fee of endorsement also matters, for the potential endorsers must be willing to adjust fees in line with market demand. For the brands and agencies, it is important to have greater acceptance, to try the different, reink campaigns with such potential endorsers.” While many actresses have come and vanished with time, Shilpa Shetty Kundra has never left the showbiz, setting an example for other female actors in the industry.

What continues to make Shilpa Shetty Kundra relevant for brands

<ul><li>Parks, schools, and playgrounds have been shut all over India to prevent the spread of coronavirus. </li><li>Amar Chitra Katha Studio is offering a free one-month subscription to Tinkle and other comic apps to help battle the boredom.</li><li>Celebrities like Katrina Kaif and Shilpa Shetty are sharing workouts on social media to help burn off excess energy from being stuck at home and build up immunity.</li></ul>It’s not easy being a kid during the coronavirus outbreak. Parents, while at home, still have to work. Going off to school or hanging out with friends, on the other hand, is no more an option. To help manage the crisis, a few companies are coming to the rescue. You can kick things off by diving into the comical universe of <keyword id="1932114" type="PERSON" weightage="20" keywordseo="Kalia-the-Crow">Kalia the crow</keyword>, Shikari Sambu, and <keyword id="774990" type="PERSON" weightage="20" keywordseo="Suppandi">Suppandi</keyword>. The Amar Chitra Katha Studio — the birthplace of India’s first English-language comics — is offering a free one-month subscription to its comic apps. 
 
 
 
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 The other option for moms and dads looking to burn some calories and some of that excess energy that builds up from being stuck at home. Follow along with celebrities like Katrina Kaif and Shilpa Shetty who are sharing workout tutorials on their social media platforms to keep fit and make sure that your kids are tuckered out by the end of the day. 
	
	
	<div type="INSTAGRAMURL" thumbUrl="https://instagram.fdel1-2.fna.fbcdn.net/v/t51.2885-15/e35/p612x612/90094154_2643354695921257_119251700728265149_n.jpg?_nc_ht=instagram.fdel1-2.fna.fbcdn.net&amp;_nc_cat=1&amp;_nc_ohc=lHri1IOWG00AX_DTBCc&amp;oh=14d9358757fc5860a562e0ed1f8fbcc5&amp;oe=5E748A90" caption="#WorkoutFromHome Can't go to the gym so sharing the workout that Yas and I did at home. Stay safe and be active if u can 😊 1⃣ Squat &amp; Side Leg Lifts - 3 sets x 20 reps 2⃣ Reverse Lunge - 3 sets x 15 reps 3⃣ Situp - 3 sets x 20 reps 4⃣ Pushup - 3 sets x 15 reps (you can substitute with incline pushups or knee pushups) 5⃣ Plank to 'T' - 3 sets x 15 reps 6⃣ Mountain Climbers - 4 slow and 15 tempo x 3 sets @reebokindia #reebok" user="katrinakaif" cmsId="1584517246814"><url><![CDATA[https://www.instagram.com/p/B9zMwQJBoz_/]]></url><permalink><![CDATA[https://www.instagram.com/p/B9zMwQJBoz_/?utm_source=ig_embed&amp;amp;utm_campaign=loading]]></permalink><payload><![CDATA[]]></payload></div>



 The legacy of Tinkle In a time when the comicverse is dominated with Marvel’s Avengers and DC’s Batman chronicles, it’s easy to overlook the simpler times like <keyword id="54080" type="PERSON" weightage="20" keywordseo="Tinkle-Comics">Tinkle Comics</keyword> were the only option on the market. 
	
 
 
 <div type="image" title="tinkle2" msid="74688314" hostid="261" caption="&amp;lt;p&amp;gt;Amar Chitra Katha Studio characters&amp;lt;/p&amp;gt;"></div>







 However, the dawn of technology means that you can now dive into the Tinkle universe using your phone. For those of you who aren’t familiar with the adventures of the comic’s iconic characters, the first thing you need to know is that they’re not superheroes — but they’re not without their powers. Kalia the crow is a clever bird that roams the forest with his animal friends to bail them out of trouble. He was the first character created for the Tinkle series when the comic books launched on 14 November 1980 — Children’s Day. His power is that he can outsmart nearly anyone who crosses his path. 
	
 
 
 <div type="image" title="TINKLE5_edited" msid="74688302" hostid="261" caption="&amp;lt;p&amp;gt;Kalia the crow&amp;lt;/p&amp;gt;"></div>







 A few issues later, Suppandi was introduced in January 1983. Adapted from Chapando — a folk Tamil character — his stories have been written by countless different writers. His power is that despite different voices telling his story, his goofy essence and simpleton nature remain through every adventure. 
	

	
 
 
 <div type="image" title="tinkle1_edited" msid="74688371" hostid="261" caption="&amp;lt;p&amp;gt;Suppandi&amp;lt;/p&amp;gt;"></div>







 Shikari Shambu is different from Kalia and Suppandi. Even though he was introduced early on — 10 issues after Suppandi — Shambu was initially a cowardly, but famous, hunter. However, over the years the character gave up his hunting ways and transformed into an animal conservationist. His power is the ability to adapt and be an example of how change is possible. 
 
 
 <div type="image" title="TINKLE4_edited" msid="74688330" hostid="261" caption="&amp;lt;p&amp;gt;Shikari Shambu&amp;lt;/p&amp;gt;"></div>






 Work up a sweat While comics may work to keep kids entertained indoors, it doesn’t involve a lot of movement. Even the parks and playgrounds are shut leaving kids with no way to burn off that excess energy that was normally used during classes. Kaif claims that her 20-minute workout is a good go-to to keep endorphins up at a time when anxiety is high and it builds up immunity. The audio on the stream isn’t the best, so you should probably sync up your own playlist to make sure you and your kid stay pumped. Shetty, known for her workout videos and emphasis on yoga, has also released a work out video for those stuck in self-isolation. She encourages people to work out at least four times a week to keep up their immunity. Aside from working out and reading comics, a bunch of education apps like BYJU’S, Vedantu, Toppr and Lido Learning are offering select online courses for free. See also: <a href="https://www.businessinsider.in/advertising/brands/article/what-continues-to-make-shilpa-shetty-kundra-relevant-for-brands/articleshow/74165546.cms">What continues to make Shilpa Shetty Kundra relevant for brands</a> <a href="https://www.businessinsider.in/videos/advertising/exclusive-interview-katrina-kaif-on-how-kay-is-going-to-stand-out-in-the-clutter-and-her-vision-for-the-brand/videoshow/71722472.cms">Exclusive Interview: Katrina Kaif on how Kay is going to stand out in the clutter and her vision for the brand</a>

Tinkle, Katrina Kaif and Shilpa Shetty are pushing comics and workouts to keep coronavirus from driving people crazy

<keyword id="4277435" type="UNKNOWN" weightage="20" keywordseo="uber-dreams">Uber Dreams</keyword> is an eCommerce start-up platform built to fulfill people’s ‘’dreams’’ announced the launch of their auctions platform - ‘Uber Dreams Auctions’. The auctions would be available on www.uberdreams.com. No entry or participation fee is required to participate in any auction and you simply need to come to the website sign-up, verify account via email and start bidding. 
 Uber Dreams will feature <keyword id="4277437" type="UNKNOWN" weightage="20" keywordseo="yoga-wellness">Yoga &amp; Wellness</keyword> weekend with <keyword id="99676" type="PERSON" weightage="20" keywordseo="Shilpa-Shetty-Kundra">Shilpa Shetty Kundra</keyword> as their debut auction. The online auction will take place from March 10 – 15, 2017 and The highest bidder and a partner of his/her choice will get to fly to Jaipur and experience an all expenses paid, 2 nights, 3 days Yoga &amp; wellness weekend as VIP guests of <keyword id="6358615" type="PERSON" weightage="100" keywordseo="Shilpa-Shetty">Shilpa Shetty</keyword> Kundra and get to interact with her. 
 
<a href="http://www.businessinsider.in/women-hosts-have-earned-over-10-billion-on-airbnb/articleshow/57576447.cms">ALSO</a><a href="http://www.businessinsider.in/women-hosts-have-earned-over-10-billion-on-airbnb/articleshow/57576447.cms"> READ: Women hosts have earned over $10 Billion on Airbnb</a> 
 Uber Dreams has been launched with the intention to enable people to interact in-person with eminent personalities from across various domains like Business, Movies, <keyword id="6356028" type="COMPANY" weightage="20" keywordseo="Sports">Sports</keyword>, Television, Brands and so on. 
 
The basic idea here is to bridge the gap between dreams &amp; aspirations of the country. 
 The first few auctions will include personalities such as Shilpa Shetty, Mohit Burman of <keyword id="6373748" type="CITY" weightage="20" keywordseo="Dabur-India">Dabur India</keyword> /Aviva <keyword id="6406875" type="COMPANY" weightage="20" keywordseo="life-insurance">Life Insurance</keyword>, Anupam Mittal of <keyword id="40561" type="ENTERTAINMENT" weightage="20" keywordseo="shaadi">Shaadi</keyword>.com / People group. 
 
<a href="http://www.businessinsider.in/hyperloop-one-asks-indians-to-identify-the-first-busy-route-where-it-can-bring-ultra-fast-transportation-system/articleshow/57551789.cms">ALSO READ: Hyperloop One asks Indians to identify the first busy route where it can bring ultra-fast transportation system</a> 
 
Other interesting auctions include: 
 1) Bid to be a model in a full page advertorial of <keyword id="27220" type="COMPANY" weightage="20" keywordseo="Rolling-stone">Rolling Stone</keyword> magazine 
 
2) Get a chance for internships with leading corporates, 
 3) Get a six-course romantic meal cooked by Chef <keyword id="268619" type="PERSON" weightage="20" keywordseo="Vicky-Ratnani">Vicky Ratnani</keyword> at your home, 
 
4) A 3 min role in movies &amp; TV series,

	 
	5) Net sessions with top cricketers, Dinner with Movie Stars, 
	 6) Exciting auctions with <keyword id="6354312" type="CITY" weightage="20" keywordseo="IPL">IPL</keyword> franchises and so on. 
	 
	 Savan Daru, Co- Founder &amp; CEO, Uber Dreams told <keyword id="824043" type="COMPANY" weightage="20" keywordseo="Business-Insider">Business Insider</keyword>, “Our endeavor will always be in curating bucket list experiences/auctions at competitive pricing. Part of the revenue generated by both the experiences and auctions platform will go to charities of the involved celebrities’ choice like People for Animals, CRY, <keyword id="6354486" type="PERSON" weightage="20" keywordseo="Virat-Kohli">Virat Kohli</keyword> Foundation, Reef watch, Voice of Martyrs, NAB and others.” 
	 
	<a href="http://www.businessinsider.in/bloomsbury-unviels-the-harry-potter-and-the-prisoner-of-azkaban-illustrated-edition/articleshow/57539590.cms">ALSO READ: Bloomsbury unveils the Harry Potter and the Prisoner of Azkaban Illustrated Edition</a> 
	 Uber Dreams will soon be launching an app on <keyword id="75489" type="ORGANIZATION" weightage="20" keywordseo="IOS">iOS</keyword> and android play store.

Here's a first-of-its-kind startup auctioning 'A Weekend Yoga Retreat with Shilpa Shetty'

There are hundreds of admirers of Bollywood actress Shilpa Shetty out there who want a slender figure and a thin waistline like her. 
 
The leggy actress is not only famous for her acting skills but also for her dedication for fitness and training, which is giving everyone serious fitness goals. 
 
The secret behind her stunning body is yoga-which the actress has always vouched for. During her interviews too, Shetty has always banked on yoga for overall fitness, which is also the magic behind her flawless skin. 
 She has appeared several times with Indian yoga guru Baba Ramdev and this year at <keyword id="3221306" type="UNKNOWN" weightage="20" keywordseo="IIFA-2016">IIFA 2016</keyword> too, she was advocating yoga to everyone, quite literally. 
 
Shetty conducted an exclusive Yoga Masterclass at the IIFA 2016 in Madrid for two hours. 
 
Here is the proof

Shilpa Shetty takes yoga master class at IIFA and she is giving everyone serious fitness goals

Both <keyword id="6358615" type="PERSON" weightage="100" keywordseo="Shilpa-Shetty">Shilpa Shetty</keyword> and <keyword id="6355107" type="PERSON" weightage="100" keywordseo="Baba-Ramdev">Baba Ramdev</keyword> have been actively involved in Yoga for a long time now, but nobody could have imagined that one day, both of them would come together and do Yoga aasnas. 
 
In Baba Ramdev’s recently held Yoga camp in Mumbai, actress Shilpa Shetty made a startling appearance and started practicing Yoga aasnas with the yoga guru. 
 
Below is a video, which shouldn’t be funny, because it’s just two people doing exercise, but God knows why, they are funny as hell. 
 
 
<blockquote class="twitter-video" lang="en">
	
		WATCH: Actor Shilpa Shetty at Baba Ramdev's yoga camp in Mumbai. <a href="https://t.co/rtUMEj3SQM">https://t.co/rtUMEj3SQM</a>
	— ANI (@ANI_news) <a href="https://twitter.com/ANI_news/status/689724968284790784">January 20, 2016</a></blockquote>
 
<a href="https://twitter.com/ANI_news">Courtesy: ANI News</a> 
 
Actress Shilpa Shetty took to her social media to share some images with Baba Ramdev. 
 
 
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="6" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
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			<div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAAGFBMVEUiIiI9PT0eHh4gIB4hIBkcHBwcHBwcHBydr+JQAAAACHRSTlMABA4YHyQsM5jtaMwAAADfSURBVDjL7ZVBEgMhCAQBAf//42xcNbpAqakcM0ftUmFAAIBE81IqBJdS3lS6zs3bIpB9WED3YYXFPmHRfT8sgyrCP1x8uEUxLMzNWElFOYCV6mHWWwMzdPEKHlhLw7NWJqkHc4uIZphavDzA2JPzUDsBZziNae2S6owH8xPmX8G7zzgKEOPUoYHvGz1TBCxMkd3kwNVbU0gKHkx+iZILf77IofhrY1nYFnB/lQPb79drWOyJVa/DAvg9B/rLB4cC+Nqgdz/TvBbBnr6GBReqn/nRmDgaQEej7WhonozjF+Y2I/fZou/qAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;">
				&#xa0;</div>
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			<a href="https://www.instagram.com/p/BAvoMrsI2bi/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Morning Yoga session with #Baba Ramdev. #yoga #welness #energy😁</a>
		<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">
			A photo posted by Shilpa Shetty Kundra (@officialshilpashetty) on
		<time datetime="2016-01-20T02:31:48+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">
			Jan 19, 2016 at 6:31pm PST</time>
	</div>
</blockquote>

This video of Shilpa Shetty and Baba Ramdev doing yoga would leave you in splits

<keyword id="1443797" type="UNKNOWN" weightage="100" keywordseo="Barbara-Corcoran">Barbara Corcoran</keyword> is a judge or a ‘Shark’ on <keyword id="1417364" type="COMPANY" weightage="20" keywordseo="Shark-Tank">Shark Tank</keyword>, the first show that put entrepreneurship on mainstream television. The series is live on Colours Infinity, in India, and in a recent episode, this is what Ms. <keyword id="1760480" type="UNKNOWN" weightage="20" keywordseo="Corcoran">Corcoran</keyword> said about women entrepreneurship. 
 
<a href="http://www.businessinsider.in/hyperloop-one-asks-indians-to-identify-the-first-busy-route-where-it-can-bring-ultra-fast-transportation-system/articleshow/57551789.cms">ALSO READ: Hyperloop One asks Indians to identify the first busy route where it can bring ultra-fast transportation system</a> 
 
“The best thing you can do as a woman if you’re going to start your own business is to think like a man. When you’ve done something great and you’re thinking you’re going to wait and share the credit, no don’t do that, raise your hand and take full credit.’’ 
 
<a href="http://www.businessinsider.in/this-is-what-the-worlds-largest-cruise-ship-symphony-of-the-seas-will-look-like/articleshow/57630723.cms">ALSO READ: This is what the world's largest cruise ship Symphony of the Seas, will look like</a> 
 
So, while she does want you to think like a man, she thinks that women can start a business quite like the way they want to start a family. 
 
“Women have a lot more on their plate than men do because we’re still having the babies in life. And so if you’re planning to have a family the single best thing you can do is to start your own business. You make the hours, you decide who you work with, you decide how much money you’re going to make and when you want to make it. If you’re a woman and you’re not in business for yourself and have that God given talent you’re out of your mind because nothing is more satisfying than being a woman, building a big business is just like building a family.’’ 
 
<a href="http://www.businessinsider.in/heres-a-first-of-its-kind-startup-auctioning-a-weekend-yoga-retreat-with-shilpa-shetty/articleshow/57578049.cms">ALSO READ: Here's a first-of-its-kind startup auctioning 'A Weekend Yoga Retreat with Shilpa Shetty'</a> 
 <keyword id="15717" type="PERSON" weightage="20" keywordseo="barbara">Barbara</keyword> is a jack or <keyword id="531" type="PERSON" weightage="20" keywordseo="Jane">Jane</keyword> of many trades but the one thing that she believes that stands out in entrepreneurs she meets and invests is this: Look the part. “For me to buy into your pitch you’ve got to look the part, so, if you’re in the food business you better look like you like to eat. if you’ve invented a new app of some kind; you better look like a nerd with like glasses on. After that it’s a question of energy, if you’ve got the energy to match the look, I’m generally buying in,” she signs off.

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