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Mumbai, Actor <keyword id="2069863" type="General" weightage="80" keywordseo="bhumi-pednekar" source="Orion">Bhumi Pednekar</keyword> says the coronavirus pandemic-induced lockdown led to cost cutting and thus affected the budget of women-centric films. The actor currently features in buddy comedy "Thank You For Coming", which has a predominantly female cast. Also starring <keyword id="7903367" type="General" weightage="20" keywordseo="shehnaaz-gill" source="Orion">Shehnaaz Gill</keyword>, <keyword id="573702" type="General" weightage="20" keywordseo="dolly-singh" source="Orion">Dolly Singh</keyword>, <keyword id="8251961" type="General" weightage="20" keywordseo="kusha-kapila" source="Orion">Kusha Kapila</keyword>, and <keyword id="4477193" type="General" weightage="20" keywordseo="shibani-bedi" source="Orion">Shibani Bedi</keyword>, the film will hit the screens Friday. According to Pednekar, "Veere Di Wedding" was the last female-led movie that did well at the box office with earnings of around Rs 130 crore. Its producers Rhea Kapoor and Ektaa R Kapoor have reunited for "Thank You For Coming". "'Veere Di Wedding' is the last female story that worked and the same producers are making this film. After 'Veere Di Wedding' we had more such stories. Then lockdown (due to COVID-19) happened and then obviously there was cost cutting on female-centric films. Then again, we saw Rhea Kapoor, who made this kind of film again," the Mumbai-born actor told PTI in an interview here. Citing the example of her 2019 film "Saand Ki Aankh", Pednekar said the box office collections are not in anyone's control. "It is all about whether the film is good or bad. I remember when I had done 'Saand Ki Aankh', which is a female-led film, compared to another film, which released on the same day, and it did overall business of Rs 350 crore. While my film did Rs 45 crore but our film was running in theatres for 100 days," she added. The beauty of cinema is that good work will always "be remembered and watched for generations", the actor said. "Films earn money but we hope people will come and watch our films. We don't take the pressure because certain things are not in our hands." "Thank You For Coming" is a coming-of-age comedy which follows the story of Kanika Kapoor (Pednekar), a single woman in her 30s, and her quest for true love and pleasure. It is written by Radhika Anand and Prashasti Singh and directed by Karan Boolani. The 34-year-old actor said the film's story uses female desire to explore the theme of patriarchy in society. "Orgasm is a metaphor for a larger scheme of things that the film talks about. The film is against patriarchy, it is not about man versus woman, because patriarchy is not gender specific. "Women and men both are patriarchal. That's the thought of the film. The film is about sisterhood, womanhood... Every film has a thought or a premise, so this is the premise of the film," she said. Pednekar, known for films such as "Dum Laga Ke Haisha", "Toilet: Ek Prem Katha", and "Shubh Mangal Saavdhan", said the cast stuck to the light-hearted tone of the story of "Thank You For Coming". "If we had not kept this tone of the film... We would not have been honest to what we have made. If we are making a film about female pleasure and if we are only shying to talk about it, then what's the point?" She hopes "Thank You For Coming" helps diminish the stigma around sexual liberation of women. "Till the time, 'Shubh Mangal Saavdhan' had not been released people would shy to talk about the topic of erectile dysfunction. It was an issue in families but one would not be able to talk about it, I believe that film eased the conservation. "I feel with this film ('Thank You For Coming'), female orgasm, female desire, and all this is one part of the film, these are small themes in the film, but there are more important things that the film comments about. It is a normal thing," she added.

Pandemic put a break on female-led movies, says Bhumi Pednekar

Mumbai, Bollywood superstar <keyword id="6354583" type="General" weightage="20" keywordseo="salman-khan" source="Orion">Salman Khan</keyword> has left his fans in shock as he flaunted his new bald look. In a video, Salman can be seen wearing a black shirt and a matching trousers. He is sporting a new bald style for a hairdo, leaving the internet in shock. The actor recently attended a party and was accompanied by his team. After seeing his new look, fans speculated that it is for his upcoming project. Some also said that Salman is promoting Shah Rukh Khan's action thriller 'Jawan', in which SRK has sported a bald look. Fans wrote: "Tere Naam movie Radhe look." "Old Salman is back." "He's looking like a masterpiece movie sultan." "Bhaijaan promoting jawan." "He's giving full dedication towards his next film.Amazing." "Salman will forever remain the most handsome bollywood actor." "<keyword id="3478164" type="General" weightage="20" keywordseo="sultan-2" source="Orion">Sultan 2</keyword> or <keyword id="779704" type="General" weightage="20" keywordseo="tere-naam-2" source="Orion">Tere Naam 2</keyword>..?" "Tere naam 2 loading?" "Only Salman Bhai can pull out the crowd with this look." "My man is slaying in bald look." Salman, however, has not disclosed any details about his new look. On the work front, Salman was last seen in a cameo role in SRK's 'Pathaan'. He was also seen in action comedy 'Kisi Ka Bhai Kisi Ki Jaan', directed by Farhad Samji. The flick also starred Pooja Hegde, Venkatesh, Bhumika Chawla, Shehnaaz Gill, Raghav Juyal, Jagapathi Babu, Palak Tiwari amongst others. He next has 'Tiger 3' in the pipeline. It's an action thriller film directed by Maneesh Sharma and produced by Aditya Chopra. The film also stars Katrina Kaif and Emraan Hashmi in pivotal roles. The movie is a sequel to 2017 film 'Tiger Zinda Hai'.

Salman sets internet ablaze with his new 'hairdo'; fans ask 'Tere Naam 2 or Sultan 2'

Mumbai (Maharashtra) [India], July 10 (ANI): <keyword id="246214" type="General" weightage="20" keywordseo="Actor-and-Dancer" source="Orion">Actor and dancer</keyword> Nora Fatehi has joined choreographer <keyword id="6361404" type="General" weightage="20" keywordseo="Remo-Dsouza" source="Orion">Remo D'souza</keyword> as a co-judge on the hip-hop-based dance reality show, 'Hip-Hop India'. She shared her excitement and said, "Hip-Hop India are literally the words that I like to shout out loud whenever I see anyone grooving and dancing. Hip-Hop is one of the coolest and most fun styles of dance that exists. To be a judge on this show and the fact that my co-judge is my dear friend, Remo D'Souza is nothing but pure excitement manifested into reality." Nora made her debut in the film 'Roar: Tigers of the Sundarbans'. She gained popularity for her item songs in films like 'Temper', 'Baahubali: The Beginning' and 'Kick 2' and has also starred in two Malayalam films, 'Double Barrel' and 'Kayamkulam Kochunni'. She also appeared in the reality shows as a host and judge. Some of them included MTV's 'Dating in the Dark', 'Dance Deewane Juniors', 'Jhalak Dikhhla Jaa 10', among others. She also participated in 'Bigg Boss 9' and performed on the recreated version of 'Dilbar' in 'Satyameva Jayate'. Later, she collaborated with Tanzanian musician and songwriter Rayvanny to release her first international English debut song 'Pepeta'. She was also selected to feature in 'Light The Sky', a song for the 2022 FIFA World Cup in Qatar, collaborating with artists, RedOne, Manal, Balqees and Rahma Riad. Nora will be next seen in director Sajid Khan's upcoming comedy film '100%' alongside John Abraham, Riteish Deshmukh and Shehnaaz Gill. 'Hip-Hop India' will stream from July 21 on Amazon miniTV. (ANI)

Nora Fatehi joins Remo D'souza as a co-judge on 'Hip-Hop India'

<ul><li>Lay's has launched a new digital campaign to promote its thinnest range of chips - <keyword id="12975864" type="General" weightage="20" keywordseo="lays-wafer-style" source="Orion">Lay’s Wafer Style</keyword>.</li><li>The campaign has been kick-started by brand ambassador <keyword id="6354526" type="General" weightage="20" keywordseo="alia-bhatt" source="Orion">Alia Bhatt</keyword>, and Bollywood actor, <keyword id="1516700" type="General" weightage="20" keywordseo="siddhant-chaturvedi" source="Orion">Siddhant Chaturvedi</keyword>.</li><li>Popular celebrities and prominent creative stars such as Shehnaaz Gill, <keyword id="83395" type="General" weightage="20" keywordseo="hina-khan" source="Orion">Hina Khan</keyword>, <keyword id="3183113" type="General" weightage="20" keywordseo="nupur-sanon" source="Orion">Nupur Sanon</keyword>, Siddharth Nigam, Avneet Kaur, <keyword id="930159" type="General" weightage="20" keywordseo="raghav-juyal" source="Orion">Raghav Juyal</keyword>, Anushka Sen, Gauhar Khan, and Jasmin Bhasin will also be joining the campaign.</li></ul>Lay’s, has launched a digital campaign for its recently introduced thinnest range of chips - Lay’s Wafer Style. Titled ‘#TheThinPossibleChip’, the campaign encourages fans to try fun and quirky magic tricks using the Lay’s Wafer Style – a chip so thin and paper-like, that it disappears. Kick-started by brand ambassador Alia Bhatt, and Bollywood actor, Siddhant Chaturvedi, the actors enthrall the audience as they perform magic tricks using the flat-cut and paper thin, Lay’s Wafer Style. In the video, Alia can be seen holding the thin chip in her hand and making it magically disappear as she clicks her fingers. Towards the end, she throws #TheThinPossibleChip challenge to her fans and asks them if they can make the Lay’s Wafer Style chip disappear. Taking a cue from Alia, popular celebrities and prominent creative stars such as Shehnaaz Gill, Hina Khan, Nupur Sanon, Siddharth Nigam, Avneet Kaur, Raghav Juyal, Anushka Sen, Gauhar Khan, and Jasmin Bhasin will be joining the campaign and captivate their fans with magic tricks done with the #PaperThinWaferThin Lay’s Wafer Style chips. Sharing her thoughts, Shailja Joshi, Director – Marketing, Potato Chips Category, PepsiCo India remarked, “Lay’s Wafer Style is the thinnest chip from the house of Lay’s and we’ve received an overwhelming consumer response that has further encouraged to drive the messaging of the thin and light chip with #TheThinPossibleChip campaign. The digital campaign brings alive the unique attributes, especially the thinness of the chip in a fun and playful manner with celebrities and content creators performing illusions and making the Paper Thin, Wafer Thin chip disappear. With this campaign, we hope the magic of Lay’s Wafer Style continues to win hearts of many consumers across the country”. To spread the magic, Lay’s is also engaging with influencers by sending them one-of-a-kind Lay’s Wafer Style hamper which includes a stylish T-shirt and Lay’s Wafer Style packs in three special flavours - Salt &amp; Pepper, Tangy Treat &amp; Sundried Chilli. The influencers will take the audience on a magical journey as they highlight the paper-like thinness of the Lay’s Wafer Style chips through entertaining illusions and tricks. With influencers and fans ecstatically becoming a part of the campaign and trying out the magic tricks, the enjoyable campaign is being widely shared, liked and commented on internet.

Lay’s launches a digital campaign featuring Alia Bhatt and Siddhant Chaturvedi for its thinnest range of chips

<ul><li><keyword id="6358096" type="General" weightage="20" keywordseo="snapchat" source="Orion">Snapchat</keyword> now has a monthly reach of 100 million users in India.</li><li>The company announced this milestone at its second ‘<keyword id="12397826" type="General" weightage="20" keywordseo="snap-in-india" source="Orion">Snap in India</keyword>’ event today.</li><li>It also announced AR partnerships with Flipkart, Zomato, Sugar Cosmetics and MyGlamm.</li></ul>Snap Inc., hosted its second ‘Snap in India’ event on Wednesday, where its Chief Executive Officer (CEO) <keyword id="1659524" type="General" weightage="20" keywordseo="evan-spiegel" source="Orion">Evan Spiegel</keyword> announced a major milestone of <a href="https://www.businessinsider.in/tech/apps/news/snapchat-app-witnesses-over-150-growth-in-daily-active-users-in-india/articleshow/85394136.cms" data-type="tilCustomLink">Snapchat</a> reaching 100 million monthly users in India. This is a big jump from the 60 million user base it revealed earlier this year. The company also announced partnerships with Flipkart, Zomato, Sugar Cosmetics and MyGlamm to integrate its AR technology into these platforms. Snap did not reveal its daily active users (DAUs) or monthly active users (MAUs) for Snapchat in India but it said that the app has been witnessing over a 100% growth in DAUs. “For the last seven quarters we’ve been growing at more than 100% when it comes to our daily active users,” Nana Murugesan, managing director of international markets at Snap Inc., told Business Insider in an interview. The app has been witnessing an upward trend in numbers ever since Snap opened its first India office in 2019. It also became the fifth most downloaded social media app in India, according to App Annie. But the app is yet to break into the mainstream social media scene. On this Murugesan said, “We’ve always never looked at ourselves as a traditional platform. We’ve always taken a very innovative approach. The good news is once our community embraces us we see really good stickiness. The retention metrics are very strong so we’re kind of happy with that. We’re happy that every platform has its own place. We’re happy with where we are with respect to doubling down on a creation first approach, a camera first approach and then using that as a way to drive those human connections.” In India, the two key areas where Snapchat is seeing the most growth are augmented reality (AR) and chatting. “One thing which is great about India is that people are really embracing augmented reality and the camera so definitely the camera is extremely engaging and very very strong. As we invest more and more in that particular area that’s seeing very healthy and strong growth.” Murugesan also attributes content partnerships as an accelerator for the platform’s growth in India. At the event, Snap announced that it is partnering with e-commerce platform Flipkart that will use <keyword id="9484375" type="General" weightage="20" keywordseo="snapchat-ar" source="Orion">Snapchat AR</keyword> for an immersive shopping experience. Snapchat users will also get to virtually try on makeup from Sugar Cosmetics and MyGlamm. Zomato is also coming to Snapchat with the food aggregator integrated into Snap Map, which is an in-app map. Snapchat users will have access to restaurant information including hours of operation, locations, contact details, customer reviews, menus, and photographs. They will also be able to place food orders from Snapchat itself. Another key area of partnership and growth for Snapchat is with Android OEMs (Original Equipment Manufacturer). India is now the first and only market where Snapchat is pre-installed in over 100 million devices. The company has successfully partnered with all the top Android OEMs to pre-install its app on their devices. It recently announced a first-of-its-kind partnership with Google for the Pixel 6 series where the app opens from the lock screen itself. Murugesan did not reveal if we will see such a partnership with more OEMs, but he did say that the company is “talking to multiple partners“ and wants to “bring this to as many partners as possible”. Snapchat has also integrated its AR filters into the camera app of the JioPhone Next smartphone that’s due to launch next week. Going forward, Snap plans to double down on community engagement through AR in India, and help creators monetise on the platform. “We initially focused on helping creators build their audiences, but now we are helping them monetise too. We’re actually introducing features where fans of creators can gift them. So if you like a creator or really enjoyed something you can give a gift so that’s a way of monetisation. We’re also connecting creators directly to brands through our creator marketplace and 100% of the transaction goes straight to the creator,” Murugesan said. The company also has big plans for content and gaming in India. Phone Swap India, the first non-English Snap Original has been confirmed for two more seasons. We will also see exclusive creator shows with Shehnaaz Gill, Avneet Kaur, Harsh Beniwal and Sushant Divgikar. After the launch of Ludo Club, Snap will now launch another Indian favourite - carrom. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/cisco-unveils-webex-hologram-to-make-virtual-meetings-more-immersive/articleshow/87298550.cms" data-type="tilCustomLink">Cisco wants to make virtual meetings more immersive with real-time holograms of actual people just like sci-fi movies</a> <a href="https://www.businessinsider.in/tech/news/apple-glasses-may-feature-a-direct-retinal-projector-that-could-project-a-screen-over-users-eyeballs/articleshow/87297612.cms" data-type="tilCustomLink">Apple glasses may feature a direct retinal projector that could project a screen over user’s eyeballs</a>

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Pandemic put a break on female-led movies, says Bhumi Pednekar

PTI

Salman sets internet ablaze with his new 'hairdo'; fans ask 'Tere Naam 2 or Sultan 2'

IANS

Nora Fatehi joins Remo D'souza as a co-judge on 'Hip-Hop India'

BI India Bureau

Lay’s launches a digital campaign featuring Alia Bhatt and Siddhant Chaturvedi for its thinnest range of chips

BI India Partner

Snapchat reaches 100 million monthly users in India, partners with Flipkart, Zomato and MyGlamm for AR integrations

Marcia Sekhose

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