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Why do brands die?

After the pandemic, businesses of all kinds and sizes have suffered. Some perished and some thrived…

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6 mins read

How can brands achieve moksha?

Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…

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Right brand architecture: A sure recipe for successful brand mergers

Most successful brand mergers were possible because an equal priority was given to combining balanc…

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Here's what a brand expert learnt from the recent Myntra logo controversy

Apart from Myntra, here are 4 other controversial logos which were not taken lightly by the audience

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How to prevent a brand from ageing?

The secret anti-ageing recipe for your brands.

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Is brand loyalty dead due to Covid-19?

Will brand loyalty fade or will it take a backseat for now?

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Here's what goes behind designing brand packaging

Packaging plays a key role in persuading a customer to buy a product. It protects, creates awarenes…

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From mass production to customisation, here is how brand packaging has evolved over the years

We spoke to Shashwat Das, who owns a brand building and design agency called Almond Branding -- abo…

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6 mins read

How COVID-19 has pushed brands to alter their product packaging and put their environmental concerns on hold for now

As importance for one-time-use packaging grows stronger, concern for sustainability seems to be get…

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Design: The trends to watch out for in 2021

The brandverse is moving towards personalisation and consumers are becoming more environmentally-co…

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8 mins read

Design: The trends to watch out for in 2022

Design trends that would dominate the advertising and marketing world in 2022

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Fair and Lovely to drop ‘Fair’ from its name but will that be enough to appeal to new-age consumers?

We speak to experts to understand how Fair & Lovely can go about rebranding themselves to undo the …

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Glow & Lovely has launched its new campaign, but why does it look and feel exactly like Fair & Lovely?

The only thing that has changed this time is that they got rid of the shade card.

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What went wrong with Uber Eats?

Here is what experts think could have been done to avoid the platform’s downfall

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How are Indian organisations and agencies redesigning their office spaces for a post-COVID world

Here's how organisations and agencies are preparing for this new world order

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Has working remotely led to a dearth of good IPL ads this year?

Experts tell us the reason behind the plunge in quality IPL ads this year so far