scorecard

You Searched For "shashwat das" and got 17 results


Sort By:


Business Insider Latest Story Image
5 mins read

From mass production to customisation, here is how brand packaging has evolved over the years

We spoke to Shashwat Das, who owns a brand building and design agency called Almond Branding -- abo…

Business Insider Latest Story Image
5 mins read

How to prevent a brand from ageing?

The secret anti-ageing recipe for your brands.

Business Insider Latest Story Image
4 mins read

Is brand loyalty dead due to Covid-19?

Will brand loyalty fade or will it take a backseat for now?

Business Insider Latest Story Image
6 mins read

How can brands achieve moksha?

Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…

Business Insider Latest Story Image
5 mins read

Right brand architecture: A sure recipe for successful brand mergers

Most successful brand mergers were possible because an equal priority was given to combining balanc…

Business Insider Latest Story Image
6 mins read

How COVID-19 has pushed brands to alter their product packaging and put their environmental concerns on hold for now

As importance for one-time-use packaging grows stronger, concern for sustainability seems to be get…

Business Insider Latest Story Image
5 mins read

Why do brands die?

After the pandemic, businesses of all kinds and sizes have suffered. Some perished and some thrived…

Business Insider Latest Story Image

Here's what goes behind designing brand packaging

Packaging plays a key role in persuading a customer to buy a product. It protects, creates awarenes…

Business Insider Latest Story Image
5 mins read

Here's what a brand expert learnt from the recent Myntra logo controversy

Apart from Myntra, here are 4 other controversial logos which were not taken lightly by the audience

Business Insider Latest Story Image
6 mins read

What went wrong with Uber Eats?

Here is what experts think could have been done to avoid the platform’s downfall

Business Insider Latest Story Image
6 mins read

Fair and Lovely to drop ‘Fair’ from its name but will that be enough to appeal to new-age consumers?

We speak to experts to understand how Fair & Lovely can go about rebranding themselves to undo the …

Business Insider Latest Story Image
7 mins read

Glow & Lovely has launched its new campaign, but why does it look and feel exactly like Fair & Lovely?

The only thing that has changed this time is that they got rid of the shade card.

Business Insider Latest Story Image
7 mins read

How are Indian organisations and agencies redesigning their office spaces for a post-COVID world

Here's how organisations and agencies are preparing for this new world order

Business Insider Latest Story Image
6 mins read

Design: The trends to watch out for in 2021

The brandverse is moving towards personalisation and consumers are becoming more environmentally-co…

Business Insider Latest Story Image
8 mins read

Has working remotely led to a dearth of good IPL ads this year?

Experts tell us the reason behind the plunge in quality IPL ads this year so far

Business Insider Latest Story Image
8 mins read

Design: The trends to watch out for in 2022

Design trends that would dominate the advertising and marketing world in 2022