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Homegrown regional language social media platform <keyword id="3358959" type="PERSON" weightage="20" keywordseo="ShareChat">ShareChat</keyword> on Monday said that it has fully migrated its infrastructure to <keyword id="691847" type="PERSON" weightage="20" keywordseo="Google-Cloud">Google Cloud</keyword> in a bid to improve efficiency, reduce costs and enhance the overall performance of the app. The migration of its infrastructure from <keyword id="141088" type="COMPANY" weightage="20" keywordseo="Amazon-Web-Services">Amazon Web Services</keyword> (<keyword id="291131" type="ORGANIZATION" weightage="20" keywordseo="AWS">AWS</keyword>) to Google Cloud is expected to help ShareChat cut expenses on backend technology by as much as 20 per cent. "Google Cloud was our cloud partner of choice given its superior technology, secure and high-performing infrastructure, and cost effectiveness. We were also able to build a high degree of trust with Google's team that made this seamless migration a reality," Bhanu Pratap Singh, Chief Technology Officer, ShareChat, said in a statement. "Developers want tools that can accelerate and improve the app development cycle. Google's advanced tools and integrated offerings like Cloud Bigtable, Cloud Spanner and Kubernetes are aligned well with our requirements." ShareChat currently serves more than 60 million monthly active users in 15 different Indian languages. A large proportion of its active users hail from tier-2 and tier-3 cities, with the majority of them relying on 2G networks. ShareChat decided to migrate to Google Cloud in April. So the migration from its incumbent Cloud platform to Google Cloud took place amid the Covid-19 crisis. "We are delighted to partner with ShareChat on its digital transformation journey, and to help the company implement the world-class scalable and reliable infrastructure that will continue to enable it to deliver innovative and secure cloud-based services to millions of ShareChat users nationwide," said Karan Bajwa, Managing Director, Google Cloud India. ShareChat last month announced the sacking of 101 employees, about a fourth of the company's total workforce, due to the Covid-19-induced uncertainties in the advertising market. SEE ALSO: <a href="https://www.businessinsider.in/business/auto/news/tata-motors-maruti-and-hyundai-offer-discounts-on-cars/articleshow/76324233.cms">After Maruti and Hyundai, Tata Motors offers discounts as car makers get squeezed between slow sales and slower registrations</a> <a href="https://www.businessinsider.in/business/auto/news/tata-motors-fourth-quarter-revenue-profit-preview-and-share-price-chart/articleshow/76370176.cms">JLR saved the last quarter for Tata motors⁠— but the challenges in China, UK, and Europe are mounting</a>

ShareChat ditches AWS, migrates to Google Cloud to cut costs

<ul><li>The combined short video platform will have over 300M MAUs and 100M strong creator community.</li><li><keyword id="11984975" type="General" weightage="80" keywordseo="mx-media" source="Orion">MX Media</keyword> and its shareholders will become strategic shareholders of <keyword id="3358959" type="General" weightage="80" keywordseo="sharechat" source="Orion">ShareChat</keyword>.</li></ul>MX Media Co. Ltd, the parent company of <keyword id="9555198" type="General" weightage="100" keywordseo="mx-takatak" source="Orion">MX TakaTak</keyword>, and ShareChat, the parent company of <keyword id="8678883" type="General" weightage="80" keywordseo="moj" source="Orion">Moj</keyword>, today announced a strategic merger between Moj and MX <keyword id="7638068" type="General" weightage="80" keywordseo="takatak" source="Orion">TakaTak</keyword>, to create the largest short video platform for Indians, whereby the two platforms will now be controlled by ShareChat. The combined platform will have 100 million creators, over 300 million Monthly Active Users (MAU), and nearly 250 billion monthly video views. Post this transaction, MX Media and its shareholders will become strategic shareholders of ShareChat. Since its launch in July 2020, Moj has emerged as the largest Indian short video app, with over 160 million MAUs and over 50 million creator communities in the 15 Indian languages. The company has been investing heavily in social and live commerce and growing its AI/ML team which is now over 100 people strong and spread across the US, Europe, and India. MX TakaTak was launched in July 2020 and reached 150 million MAUs, across 10 languages. The platform’s deep access to content talent and understanding of the MX Media ecosystem user base has seen this high growth in a short span of time. MX TakaTak will continue to function as a separate platform for now, but the two platforms’ creator base, content supply and recommendation algorithms will be integrated. In the coming months, the experience of users and creators will converge enabling creators from both platforms to reach the most extensive set of audiences in India. This will provide users access to unique features including best-in-class camera creation tools with Snap filters, live commerce, and a vast music library. Commenting on the merger, Ankush Sachdeva, CEO and Cofounder, ShareChat &amp; Moj, said, “We at ShareChat are building India’s largest content ecosystem which has been on an unprecedented growth trajectory. MX TakaTak is a popular platform and this merger further solidifies our position in the short video ecosystem. With this development, we aim to build the largest original content platform on Moj along with the largest community of users across India.” Commenting on the partnership, Karan Bedi, CEO MX Media said, “I am excited to announce the strategic merger of India’s two most popular social media platforms. As India's largest digital entertainment platform, MX has always strived to build superior world class products, and TakaTak is no exception. This combined with Moj’s AI and execution capabilities makes the combined business a truly world class short video platform. MX has created two ‘unicorns’ within one business, unlocking significant value for our shareholders, and will now continue to double down on OTT, with significantly increased financial resources.”

ShareChat and MX Media announce a strategic merger of Moj and MX TakaTak

<ul><li>India’s home-grown social network ShareChat is looking for its next round of investment, and Google may reportedly shell out $150 million to $200 million. </li><li>Even <keyword id="10387" type="CITY" weightage="20" keywordseo="Microsoft">Microsoft</keyword> has expressed its interest in ShareChat while chasing <keyword id="6762469" type="UNKNOWN" weightage="20" keywordseo="TikTok">TikTok</keyword>’s operations in the US. </li><li>Here’s why analysts think it makes sense that Google is looking to ShareChat in order to fill the gaps in its portfolio. </li></ul>Global tech giants are on the hunt for the next big social network. Facebook has rolled out Instagram Reels and Microsoft is looking to get its hands on the real deal by acquiring TikTok’s US business. Meanwhile, in India, Google is trying to finally get a piece of pie by investing in the country’s home-grown social networking platform, ShareChat. Neither Google nor ShareChat have commented on the <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/google-in-talks-with-sharechat-as-latter-scouts-for-150-200-million/articleshow/77582440.cms">Economic Times</a> article, which claims that the companies are in the preliminary stages of negotiating an investment between $150 to $200 million. Nonetheless, analysts believe that Google’s interest in the local-language network will fill in the missing pieces it has in its portfolio. “It’s very well possible that ShareChat will eventually get rebranded as something else for global markets,” founder and CEO of Greyhound Research, Sanchit Vir Gogia told Business Insider. What is ShareChat? ShareChat is a social networking platform, which, within itself, has a TikTok alternative — called <a href="https://www.businessinsider.in/tech/news/sharechats-tiktok-rival-moj-crosses-5mn-downloads-on-google-play/articleshow/76811384.cms">Moj</a> — that has <a href="https://www.businessinsider.in/business/startups/news/sharechat-rides-on-the-ban-on-apps-from-china-with-15-million-downloads-in-36-hours-but-is-itself-backed-by-chinese-investors/articleshow/76728139.cms">gained traction</a> since the ban on Chinese apps was announced in India. “This will enable Google to have a shot at its social networking ambitions but as of now, we see it as a strategic investment if it happens,” said counterpoint analyst Tarun Pathak. <div type="Article" hostid="261" msid="77062280" title="Instagram, Facebook, YouTube and Sharechat see substantial increase in time-spent after the ban on Chinese apps: Kantar" mstype="2" mssubtype="0"></div> The investment would not just give Google an opportunity to make headway in the social networking game, but also allow it to leverage ShareChat’s <a href="https://www.businessinsider.in/business/news/users-created-over-100-mn-pieces-of-hindi-content-in-2019-sharechat/articleshow/72965102.cms">vernacular content</a>. It already lost out to Facebook in the west. ShareChat could provide the tech company its second coming. The Indian social network is currently the fastest growing local language social media platform in India with support for 14 Indian languages and more than 60 million active users. It’s one of the reasons that even Microsoft is <a href="https://www.businesstoday.in/current/corporate/microsoft-in-prelim-talks-with-sharechat-indian-app-for-100-million-dollars-investment/story/412337.html">reportedly</a> looking to buy it even though it already has a monopoly in the professional networking space with LinkedIn. For ShareChat, an investment from Google would mean an investment by the ‘king of search engine optimisation’ (SEO), he explained. Brands pump in money where searchability is best — the more searchable a platform’s content is, the more likely it is to go viral. TikTok set the tone for social networks to travel from East to West The success of TikTok is only one case study on how the next big global social network won’t start out in the US or Europe but in Asia. But an app that’s popular in India will have a lot of users while being unable to general a lot of money. Indian users are diverse but they don’t like to spend online. “India is not a very high revenue market right now but it is a great testbed market from features, functionality and languages perspective,” said Gogia. Even with TikTok, one-third of its users were from India but the <a href="https://www.businessinsider.in/tech/apps/news/tiktok-made-more-money-than-any-other-app-in-july-despite-losing-its-largest-overseas-market/articleshow/77369131.cms">majority of its revenue was still from China.</a> Test local, make money global Many companies like Microsoft and Google already test drive their products in India and other countries before taking them to the US. According to Gogia, Google’s interest in ShareChat could very well be an attempt to drive innovation from a low-risk country and take it across broader global networks. If you look at it from Google’s point of view, it will be able to use the abundance of data to train its algorithms and artificial intelligence (AI) models in a very big way. “These models can then be taken into other countries from a monetisation perspective,” explained Gogia. Investing in ShareChat fits in perfectly with Google wanting a piece of the pie in India’s rising digital adoption. “This will give them rich insights on how the next half a billion first time internet users will embrace the internet and help in tweaking their services accordingly and not to forget the indirect benefits to their core advertisement segment,” said Pathak. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/the-heat-is-on-mark-zuckerberg-in-india-as-facebook-and-whatsapp-incur-the-ire-of-modis-rivals/articleshow/77575358.cms">The heat is on Mark Zuckerberg in India as Facebook and WhatsApp incur the ire of Modi's rivals</a> <a href="https://www.businessinsider.in/tech/apps/news/not-only-gmail-google-drive-meet-slides-docs-sites-groups-chat-keep-voice-services-also-facing-issue-as-per-google/articleshow/77652103.cms">Google Drive, Docs, Meet and others are working again after being out of service for over six hours</a> <a href="https://www.businessinsider.in/tech/apps/news/microsoft-is-ending-support-for-the-legacy-internet-explorer-but-its-only-going-to-affect-less-than-5-of-online-users/articleshow/77607727.cms">Microsoft is ending support for the legacy Internet Explorer — but it's only going to affect less than 5% of online users</a>

Google eyes India’s ShareChat as Microsoft goes after TikTok in the US — here’s why it makes sense

Mohalla Tech, the parent company of homegrown social media apps <keyword id="8678883" type="General" weightage="20" keywordseo="moj" source="Orion">Moj</keyword> and <a href="https://www.businessinsider.in/advertising/media/article/bharat-users-are-as-affluent-and-digitally-savvy-as-india-users-sharechat-and-groupm-report/articleshow/89154657.cms" data-type="tilCustomLink">ShareChat</a>, is acquiring Times Internet-owned short-video platform <a href="https://www.businessinsider.in/tech/news/india-predicted-to-have-650-million-short-form-video-users-by-2025/articleshow/86792986.cms" data-type="tilCustomLink">MX TakaTak</a> for nearly $600 million (about Rs 4,500 crore), sources said here on Thursday. In 2021, Mohalla Tech cumulatively raised $913 million, at a valuation of $3.7 billion. The acquisition, sources close to the development told IANS, will further bolster <keyword id="3358959" type="General" weightage="20" keywordseo="sharechat" source="Orion">ShareChat</keyword>'s short-video market share through the platform Moj. When contacted, the companies declined to immediately comment on the development. Moj and ShareChat together have a 340 million-strong user community, while <keyword id="9555198" type="General" weightage="20" keywordseo="mx-takatak" source="Orion">MX TakaTak</keyword> has nearly 150 million monthly active users (MAUs). Founded in 2015, Mohalla Tech has raised over $1.177 billion across eight fundraising rounds to date. Moj currently has an average user time spent of 34 minutes every day, scoring over 4.5 billion views daily. ShareChat is positioned uniquely with an average user time spent of 31 minutes daily. Since January this year, the company has grown to over 2,000 employees and added several new features as it focuses on building its products to be the leader in the Indian short video and social media space. In December, Mohalla Tech raised $266 million as part of its Series G round. "Both our products (Moj and ShareChat) have been leading the market with the highest monthly active user base, a very active creator set and amazing new partnerships to delight our community. This fresh funding will further strengthen our position," said Ankush Sachdeva, CEO and Co-founder, Moj and ShareChat. After the ban on TikTok and other Chinese short-video making apps, the advertisement revenue from Indian short-form space has been growing at a rapid pace and tripled in just six months. According to a latest report by homegrown consulting firm RedSeer Consulting, short-form content has grown 1.37 times in terms of monthly active user (MAU) and 1.1 times in terms of daily active users from June 2020 when Chinese app TikTok was banned in India. The monthly active users of the short-form segment in the country are expected to grow more than two times to reach 650 million users by 2025, clocking the second spot after television. This significant growth is largely expected to be driven by the new 300 million Internet users that will be added by 2025. "Both Josh and Moj apps have seen a good jump in user and creator net promoter score (NPS) largely driven by users seeing more personalisation, fresher and more filtered content, and creators having access to new tools, increased reach and more collaboration opportunities," said the report.

ShareChat to acquire short video platform MX TakaTak for around ₹4,500 crore

New Delhi, Mar 12 () Regional language social media platform ShareChat has seen a 15 per cent increase in daily average users and rise in content shared on topics like news, health and devotion on its platform amid the coronavirus pandemic. The Bengaluru-based company, which has about 60 million monthly active users (MAUs), has also stepped up efforts to weed out misinformation around COVID-19 to ensure safety of users. "We have seen a phenomenal growth in both content creation and engagement during lockdown. New gainers for us are categories like news, health and devotion," ShareChat CBO Sunil Kamath told . While he did not disclose exact numbers, Kamath said ShareChat's daily average users have increased by 15 per cent and session log in duration has gone up by 20 per cent. "The user generated content (UGC) has also increased from an average 8 lakh posts a day in week 1 to about 9.5 lakh three weeks later, a 18.75 per cent rise," he said. More than 2 lakh posts were coronavirus-related, he added. Besides, video consumption has also increased by 15 per cent from approximately 23 billion video plays previously, he said. Categories like news are now seeing about 65,000 posts being created a day, while health and devotion are seeing 24,000 and 80,000 posts being generated daily on the platform, respectively. Kamath noted that fighting fake news is a focus area for ShareChat. He explained that ShareChat has multiple third party fact checkers reviewing content across 13 languages to ensure removal from trending feeds of any content that is found to be factually inaccurate, and debunking conspiracy theories, fake news and misinformation campaigns. The platform has also instituted algorithmic changes to ensure the trending feed on the platform does not display any content that has been marked by fact checkers to have content that is verifiably found to be untrue by third party fact checkers. "We have also ensured a trending tag is displayed at launch which would provide users with the latest official updates from MoHFW," he said. Besides, ShareChat has also launched a chatbot on the app, in partnership with All_IN_Call, for addressing user queries around COVID–19 with authentic information from various government and global health sources within the app. According to App Annie, Sharechat clocked 14 million daily average users between August 2019 and January 2020. SR RVK

ShareChat sees 15 pc increase in daily average users during lockdown

Home-grown regional language social media platform <keyword id="3358959" type="PERSON" weightage="20" keywordseo="ShareChat">ShareChat</keyword> on Wednesday announced that it had to let go of 101 of its employees, or about a fourth of the company's total workforce, due to the COVID-19-induced uncertainties in the advertising market. The Bengaluru-based company's cost-saving measures were announced in an email to employees by Ankush Sachdeva, Cofounder and CEO of the five-year-old firm which competes against the likes of Facebook and TikTok. "... today with the market uncertainties due to COVID-19, we are compelled to take a relook at our business. We have had to make a few decisions that would allow us to become leaner and position the company better for the future," Sachdeva said in the email. A ShareChat spokesperson later confirmed the decision to lay off 101 employees. "The global pandemic along with various local market uncertainties have had an impact on our business plans. This has pushed us towards certain tough decisions including a revised leaner structure while we continue to grow," the spokesperson said in a statement. "We've had to let go of 101 of our employees who've been part of our start-up journey. This was not an easy decision to make." ShareChat said it will provide a comprehensive severance package and extend assistance to the impacted associates with their outplacement support. The Twitter-backed firm started monetisation through advertisements only last year. But the COVID-19 brought uncertainties to the ad market. "We have to focus on our core product and feed recommendation driven growth levers while scaling back on the others. We need to go back to our fundamentals in terms of only picking bets that move the needle for growth," Sachdeva said. "We believe the Ad Market would remain unpredictable this year. We are streamlining our revenue teams to these new expectations yet will keep working towards building the necessary technology infrastructure," he said. In another big change, which is in line with Twitter's decision to allow some employees to work from home forever, ShareChat said that it would be partially remote at all times in the future. "We have adapted well to the remote working environment. Hence, we have relooked at the requirement of physical office spaces. We would be partially remote at all times in the future," Sachdeva said in the email. ShareChat, which has over 60 million monthly active users, raised $100 million in a new round of funding in last August. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/ms-dhoni-backed-khatabook-adds-to-its-line-up-of-star-investors-sequoia-and-tencent-get-more-stake-in-indias-largest-small-business-app/articleshow/75842295.cms">MS Dhoni-backed Khatabook adds to its line-up of star investors ⁠— Sequoia and Tencent get more stake in India's largest small business app</a> <a href="https://www.businessinsider.in/tech/news/faisal-siddiquis-tiktok-acid-attack-video-is-adding-to-the-growing-list-of-problems-for-the-platform-in-india/articleshow/75800571.cms">Faizal Siddiqui’s TikTok acid attack video is adding to the growing list of problems for the platform in India</a> <a href="https://www.businessinsider.in/tech/news/tiktok-gogole-play-ratings-fall-to-1-3-stars-after-4-million-comments/articleshow/75842653.cms">Tiktok got 4 million comments on Google Play Store dragging down its rating to 1.3⁠ — but it may not disappear yet</a>

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ShareChat ditches AWS, migrates to Google Cloud to cut costs

IANS

ShareChat and MX Media announce a strategic merger of Moj and MX TakaTak

BI India Partner

Google eyes India’s ShareChat as Microsoft goes after TikTok in the US — here’s why it makes sense

Prabhjote Gill

ShareChat to acquire short video platform MX TakaTak for around ₹4,500 crore

IANS

ShareChat sees 15 pc increase in daily average users during lockdown

PTI

ShareChat sacks 101 employees due to 'market uncertainties' amid COVID-19

Prabhjote Gill

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