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Ariel's latest ad asks, "If men can share the load equally with other men, why are they not doing it with their wives?"
Ariel is urging men to be equal partners playing Equal roles. Because when we see equal, we #ShareT…
Evaluating performance marketing campaigns impactfully
Disclaimer: This article is authored by Sreepriya Swaminathan, Senior Domain Principal, Infosy…
The dirty little secret on how congressional staff thrive in the always-on world of modern politics is doing moonlight work like 80-hour weeks, including unpaid Saturdays and Sundays
Many staffers told Insider they're pulled into working for campaigns for no extra pay despite a far…
Kimberly Leonard,Warren Rojas…
Stocks will suffer this year as a recession hits, so it could be time to load up on bonds, PIMCO says
Bonds' lower but safer returns will prove attractive when a recession hits the US economy, accordin…
George Glover
10 Indian campaigns that made great strides towards gender equality and inclusivity in 2021
From UNAIDS The Mirror to Bhima’s Pure as Love, 10 Indian ads that challenged regressive gender and…
Navratri 2021: Here’s how brands celebrated the spirit of Navratri across India
A few campaigns that caught our attention
This Valentine’s Day, brands encourage consumers to celebrate all kinds of love
Whether it is your love for travel or your friends, brands are making sure that they target all kin…
Salman Khan and Pepsi encourage the youth to own their singlehood with swag ahead of Valentine's Day
Before Valentine's Day, Salman Khan urges youngsters to fall in love and make a commitment to thems…
With its latest campaign, Zivame aims to become India’s most preferred intimate wear brand
A majority of Zivame’s marketing spends for this campaign will be concentrated on digital mediums
Love procrastinating? It can help you earn Rs 1 lakh by applying for Chief Excuse Officer at Cultbike.fit
Cultbike.fit and Atul Khatri are looking for Chief Excuse Officer
KFC gets the Queen of Speed, PT Usha to promote its express pick-up
KFC launches a new campaign
Hope shines the brightest in Diwali advertising campaigns this year
Campaigns that shone brightest this Diwali
Adidas onboards Deepika Padukone as its global brand ambassador
She will take forward the brand’s attitude of ‘Impossible is Nothing’
Lux Cozi's latest campaign featuring Varun Dhawan urges the audience to save water
Lux Cozi launches a new campaign
Inside Nike: Sources share claims of sexism, cheating, abuse at the world's wokest brand
A new movie trumpets Nike's creation of the iconic Air Jordan sneakers in the 1980s. But the compan…
Joshua Hunt
Varun Dhawan on his latest brand association with OPPO, upcoming campaign and endorsement choices
Here’s how Varun Dhawan chooses his brand deals
ENO's latest campaign for rural India reaches 35 million viewers through Facebook and Jio's KaiOS
In September this year, the brand launched a new digital campaign on Facebook and Jio’s KaiOS platf…
Burger King’s customer loyalty soars after its 'Order From McDonald’s' campaign
90% of customers agree to increased brand loyalty for Burger King after reading the letter named Or…