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5 mins read

Ariel's latest ad asks, "If men can share the load equally with other men, why are they not doing it with their wives?"

Ariel is urging men to be equal partners playing Equal roles. Because when we see equal, we #ShareT…

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4 mins read

Evaluating performance marketing campaigns impactfully

Disclaimer: This article is authored by Sreepriya Swaminathan, Senior Domain Principal, Infosy…

Kimberly Leonard,Warren Rojas…   


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2 mins read

Stocks will suffer this year as a recession hits, so it could be time to load up on bonds, PIMCO says

Bonds' lower but safer returns will prove attractive when a recession hits the US economy, accordin…

George Glover   


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11 mins read

10 Indian campaigns that made great strides towards gender equality and inclusivity in 2021

From UNAIDS The Mirror to Bhima’s Pure as Love, 10 Indian ads that challenged regressive gender and…

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6 mins read

This Valentine’s Day, brands encourage consumers to celebrate all kinds of love

Whether it is your love for travel or your friends, brands are making sure that they target all kin…

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4 mins read

Salman Khan and Pepsi encourage the youth to own their singlehood with swag ahead of Valentine's Day

Before Valentine's Day, Salman Khan urges youngsters to fall in love and make a commitment to thems…

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7 mins read

With its latest campaign, Zivame aims to become India’s most preferred intimate wear brand

A majority of Zivame’s marketing spends for this campaign will be concentrated on digital mediums

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3 mins read

Adidas onboards Deepika Padukone as its global brand ambassador

She will take forward the brand’s attitude of ‘Impossible is Nothing’

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30 mins read

Inside Nike: Sources share claims of sexism, cheating, abuse at the world's wokest brand

A new movie trumpets Nike's creation of the iconic Air Jordan sneakers in the 1980s. But the compan…

Joshua Hunt   


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4 mins read

ENO's latest campaign for rural India reaches 35 million viewers through Facebook and Jio's KaiOS

In September this year, the brand launched a new digital campaign on Facebook and Jio’s KaiOS platf…

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4 mins read

Burger King’s customer loyalty soars after its 'Order From McDonald’s' campaign

90% of customers agree to increased brand loyalty for Burger King after reading the letter named Or…