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<ul><li>With TVC shoots on hold and people stuck at their homes in 2020, brands realised that the <keyword id="2540701" type="General" weightage="100" keywordseo="influencer-marketing" source="Orion">influencer marketing</keyword> model is well-suited in a time in which the audience is looking for some inspiration, searching DIY videos, learning new recipes or focusing on self-care.</li><li>Today, Indian audiences are watching more online videos than ever before and social media has become an extension of our identity.</li><li>As we move forward in 2022, the one trend that will grow massively this year will be the rise of <keyword id="12872471" type="General" weightage="20" keywordseo="micro-and-nano-influencers" source="Orion">Micro and Nano influencers</keyword>.</li><li>We look at some of the budding influencers who stand out in the crowd and are only set to grow stronger from here.</li></ul>2021 was a rollercoaster of a year but social media influencers and content creators made us laugh and pushed us to be more creative with their entertaining and informative content. The year was a catalyst for the growth of Influencer Marketing in India as we saw new creators rise to the forefront and brands showed more interest in working with nano and micro-influencers for better engagement, authenticity, and budget-friendly costs. Creators also played an integral role in building a sense of community -- something that people yearned for when living in isolation. According to Facebook’s Marketing Guide for 2021, social media has now become a leading channel to drive brand discovery and purchase during the festive season. Facebook’s report further reveals that half the people said that influencers help them discover new products and 45% added that influencers help them make a purchase decision. Influencer Marketing in 2021 also saw a momentous shift from sales-driven campaigns to content creators focusing on environmentalism, socialism and empathy-driven content. It’s no more about posting memes and recommending high-end fashion products. From gaming and crypto influencers to decor creators, the influencer marketing landscape saw a massive shift in 2021. As we move forward this year and turn to content creators for life advice ranging from DIY ideas for balconies to which stocks to invest in, here are a few influencers that you must follow: Comedy <ul><li><a href="https://www.instagram.com/shirin_sewani/?hl=en" data-type="tilCustomLink">Shirin Sewani</a></li><li><a href="https://www.instagram.com/mahlyf_mahrulez/?hl=en" data-type="tilCustomLink">Nirmal Pillai</a></li><li><a href="https://www.instagram.com/satshyaa/?hl=en" data-type="tilCustomLink">Satshya</a></li><li><a href="https://www.instagram.com/gorgeouspotahto/?hl=en" data-type="tilCustomLink">Karan Sareen</a></li><li><a href="https://www.instagram.com/kareemabarry/?hl=en" data-type="tilCustomLink">Kareema Barry</a></li></ul>Finance/Education <ul><li><a href="https://www.instagram.com/financewithsharan/?hl=en" data-type="tilCustomLink">Sharan Hegde</a></li><li><a href="https://www.instagram.com/shivani_bafna/?hl=en" data-type="tilCustomLink">Shivani Bafna</a></li><li><a href="https://www.instagram.com/nidhinagori29/?hl=en" data-type="tilCustomLink">Nidhi Nagori</a></li><li><a href="https://www.instagram.com/theheenasheikh/?utm_medium=copy_link" data-type="tilCustomLink">Heena Sheikh</a></li><li><a href="https://www.instagram.com/reshionbusiness/?hl=en" data-type="tilCustomLink">Reshionbusiness</a></li></ul>Dance &amp; Music <ul><li><a href="https://www.instagram.com/shazebsheikh/?hl=en" data-type="tilCustomLink">Shazeb Sheikh</a></li><li><a href="https://www.instagram.com/avantinagral/?hl=en" data-type="tilCustomLink">Avanti Nagral</a></li><li><a href="https://www.instagram.com/ruchikas_rhythm/?hl=en" data-type="tilCustomLink">Ruchika Kashelani</a></li><li><a href="https://www.instagram.com/haniya.oncover/?hl=en" data-type="tilCustomLink">Nafisa Haniya</a></li><li><a href="https://www.instagram.com/vinayakghoshal/?hl=en" data-type="tilCustomLink">Vinayak Ghoshal</a></li></ul>Fashion/Makeup <ul><li><a href="https://www.instagram.com/adityamadiraju/?hl=en" data-type="tilCustomLink">Aditya Madiraju</a></li><li><a href="https://www.instagram.com/diksharawat22/?hl=en" data-type="tilCustomLink">Diksha Rawat</a></li><li><a href="https://www.instagram.com/tarini_shah/?hl=en" data-type="tilCustomLink">Tarini Shah</a></li><li><a href="https://www.instagram.com/ishitamangal/?hl=en" data-type="tilCustomLink">Ishita Mangal</a></li><li><a href="https://www.instagram.com/shantanuuu/?hl=en" data-type="tilCustomLink">Shantanu Dhope</a></li></ul>Art <ul><li><a href="https://www.instagram.com/neha.doodles/?hl=en" data-type="tilCustomLink">NehaDoodles</a></li><li><a href="https://www.instagram.com/thrikkannan/?hl=en" data-type="tilCustomLink">Hafiz Sajeev</a></li><li><a href="https://www.instagram.com/thesamosaclub/?hl=en" data-type="tilCustomLink">thesamosaclub</a></li><li><a href="https://www.instagram.com/anikjaindesign/?hl=en" data-type="tilCustomLink">Anik Jain</a></li><li><a href="https://www.instagram.com/_potatoface__/?hl=en" data-type="tilCustomLink">Christina Furtado</a></li></ul>Travel/Lifestyle <ul><li><a href="https://www.instagram.com/aakanksha.monga/?hl=en" data-type="tilCustomLink">Aakanksha Monga</a></li><li><a href="https://www.instagram.com/peaceaurparvat/?hl=en" data-type="tilCustomLink">Sahil Gulati</a></li><li><a href="https://www.instagram.com/tapshi/?hl=en" data-type="tilCustomLink">Tapesh Kumar</a></li><li><a href="https://www.instagram.com/hervagabondlife/?hl=en" data-type="tilCustomLink">Sonia Garg</a></li><li><a href="https://www.instagram.com/ishaborah/?hl=en" data-type="tilCustomLink">Isha Borah</a></li></ul>Fitness <ul><li><a href="https://www.instagram.com/plankbefore_pancakes/?hl=en" data-type="tilCustomLink">Plankbefore_pancakes</a></li><li><a href="https://www.instagram.com/fitnesswithnidhi/" data-type="tilCustomLink">Nidhi Gupta</a></li><li><a href="https://www.instagram.com/anaheezpatel/?hl=en" data-type="tilCustomLink">Anaheez Patel</a></li><li><a href="https://www.instagram.com/fitnesstalks_with_pranit/?hl=en" data-type="tilCustomLink">Pranit Shilimkar</a></li><li><a href="https://www.instagram.com/fitnesspal._/" data-type="tilCustomLink">Sakshi Kirpalani</a></li></ul>Decor <ul><li><a href="https://www.instagram.com/decor_miniz/" data-type="tilCustomLink">Decor_miniz</a></li><li><a href="https://www.instagram.com/gharaonda/" data-type="tilCustomLink">Shilpa Singh - Gharaonda</a></li><li><a href="https://www.instagram.com/_createyourtaste_/" data-type="tilCustomLink">Createyourtaste - Abhinav Yadav</a></li><li><a href="https://www.instagram.com/kalabymann/" data-type="tilCustomLink">Kala By Mann</a></li><li><a href="https://www.instagram.com/incredible_prodigy/" data-type="tilCustomLink">Incredible_prodigy</a></li></ul>

From Kareema Barry to Shantanu Dhope, here are rising content creators who we are excited about in 2022

Jamnagar (Gujarat) [India], February 28 (ANI): The pre-wedding festivities of Reliance Industries Chairman Mukesh <keyword id="19898589" type="General" weightage="20" keywordseo="ambani" source="keywords">Ambani</keyword>'s youngest son Anant Ambani, who is set to tie the knot with industrialist Viren Merchant's daughter, Radhika Merchant, have started with 'anna seva'. At Jogwad village near Reliance Township in Jamnagar, Mukesh Ambani, Anant Amband other members of the Ambani family, including Radhika Merchant, served traditional Gujarati food to the villagers. Radhika's maternal grandmother and parents - Viren and Shaila Merchant - also took part in the 'anna seva'. Food will be served to about 51,000 local residents, which will continue for the next few days. The Ambani family has organized 'anna seva' to seek the blessings of the local community for the pre-wedding celebrations of Anant Ambani and Radhika Merchant. After the meal, the attendees enjoyed traditional folk music. Famous Gujarati singer Kirtidan Gadhvi stole the show with his singing. Sharing food is an old tradition in the Ambani family. The Ambani family has been serving food on auspicious family occasions. When the country was grappling with coronavirus pandemic, Reliance Foundation, under the leadership of Anant Ambani's mother Nita Ambani, ran a large food distribution programme. Taking forward the family tradition, Anant Ambani has started his pre-wedding functions with anna seva. The pre-wedding functions are expected to be traditional and grand. Guests will get to experience the beauty of Indian culture at the pre-wedding festivities. The guests at the occasion will receive traditional scarves made by women artisans from Kachchh and Lalpur in Gujarat. Qatar Prime Minister Mohammed bin Abdulrahman bin Jassim Al Thani, Queen of Bhutan Jetsun Pema, Meta CEO Mark Zuckerberg, Adobe CEO Shantanu Narayen, and Saudi Aramco Chairperson Yasir Al Rumayyan are among those invited for the celebrations scheduled between March 1-3. The guest list also includes former Prime Minister of Sweden Carl Bildt, former Prime Minister of Canada Stephen Harper, President of Google Donald Harrison, former President of Bolivia President Jorge Quiroga, former Prime Minister of Australia Kevin Rudd and Chairperson World Economic Forum Klaus Schwab. CEO and MD ADNOC Dr Sultan Al Jaber, CEO bp Murray Auchincloss, Chairman and Founder Colony Capital <keyword id="20770673" type="General" weightage="20" keywordseo="thomas-barrack" source="keywords">Thomas Barrack</keyword>, , CEO JC2 Ventures John Chambers, former CEO bp Bob Dudley, President of Global Development at BMGF Christopher Elias, Executive Chairman at Exor John Elkann, and CEO of Endeavor Ari Emanuel are also expected to be in Jamnagar next month. Chairman and CEO BlackRock Larry Fink, CEO Brookfield Asset Management Bruce Flatt, Co-chair Board member BMGF Bill Gates, COO BlackRock Rob L Goldstein, Managing Director Morgan Stanley Michael Grimes, Chairman Hilton &amp; Hyland Richard Hilton, Vice Chairman Berkshire Hathway Ajit Jain, Board Member Mandarin Oriental Archie Keswick, Scientist Dr Richard Klausner, Businessman Jared Kushner, Founder <keyword id="20626887" type="General" weightage="20" keywordseo="thrive-capital" source="keywords">Thrive Capital</keyword> Joshua Kushner, Former CEO bp Bernard Looney, Former Governor Businessman Terry McAuliffe, Scientist and Entrepreneur <keyword id="20770671" type="General" weightage="20" keywordseo="yuri-milner" source="keywords">Yuri Milner</keyword>, Founder and CEO Lupa Systems James Murdoch, President and CEO Aramco Amin H Nasser, Founder NV Investments <keyword id="20770672" type="General" weightage="20" keywordseo="vivi-nevo" source="keywords">Vivi Nevo</keyword>, Former Dean Harvard Business School Nitin Nohria, COO Meta Javier Olivan, Vice Chairman Bank of America Purna Saggurti, , Founder and CEO Steel Perlot Michelle Ritter, Founder Schmidt Futures Eric Schmidt, Founding and Managing Partner Sherpalo Ram Shriram, CEO Sanmina Corp Jure Sola, CEO Enterprise GP Jim Teague, Group Chairman HSBC Holdings Plc Mark Tucker, and journalist Fareed Zakaria are among some of the other expected guests. Recently, Reliance Foundation posted a video on their Instagram handle in which women from Gujarat can be seen curating Bandhani scarves for the wedding functions of Anant and Radhika. In the clip, one can also see Nita Ambani, the founder and chairperson of Reliance Foundation, meeting the artisans and expressing her happiness for their hard work. "These women pour their hearts and souls into the craft, preserving age-old techniques and breathing life into stories as ancient as the land itself. Swadesh is empowering communities and preserving age-old craftsmanship," Reliance Foundation captioned the post. Ushering in the much-awaited wedding, the Ambani family has also facilitated the construction of new temples within a sprawling temple complex in Jamnagar, Gujarat. Featuring intricately carved pillars, sculptures of Gods and Goddesses, fresco-style paintings, and architecture inspired by generations of artistic heritage, the temple complex keeps India's rich cultural and spiritual identity at the heart of the wedding festivities. Brought to life by master sculptors, the temple art employs age-old techniques and traditions. The initiative highlights the incredible skills of local artisans, reflecting Nita Ambani's vision of preserving and promoting Indian heritage, tradition and culture. Anant and Radhika got engaged in a traditional ceremony in January 2023 at the family's residence Antilia in Mumbai. Isha Ambani, Akash Ambani and Anant Ambani, the three children of Mukesh-Nita Ambani, have been closely involved with and are leading and managing key businesses of RIL over the last few years including retail, digital services and energy and materials businesses. They also serve on the boards of the key subsidiaries of Reliance Industries. While Isha M Ambani has been driving the expansion of Reliance Retail, Akash M. Ambani is serving as the Chairman of Reliance Jio Infocomm Limited (RJIL) since June 2022 and Anant M Ambani is driving the expansion of energy and materials businesses of Reliance Industries. Isha and Akash got married in 2018 and 2019, respectively. Anant Ambani is also involved with several compassionate initiatives to rehabilitate at-risk animals and provide them care and dignity in their residual life. Reliance Industries and Reliance Foundation this Monday launched Vantara, a paradigm-shifting initiative for animal welfare in the heart of Gujarat's green belt. Vantara (Star of the Forest), an ambitious programme is dedicated to the rescue, treatment, care, and rehabilitation of animals in need. (ANI)

Anant Ambani, Radhika Merchant's pre-wedding celebrations begin with 'anna seva'

For the third consecutive year, Texas Executive Education at The McCombs School of Business hosted 50 students from the Indian Institute of Management in Indore. 
 <keyword id="150302" type="COMPANY" weightage="20" keywordseo="IIM-Indore">IIM Indore</keyword>, a top-five business school located in Madhya Pradesh, sent their best and brightest for a five-week Custom Program focused on analytics for business excellence. The students from the <keyword id="1161218" type="ORGANIZATION" weightage="20" keywordseo="Executive-Post-Graduate-Programme">Executive Post Graduate Programme</keyword> in Management of IIM Indore also brought laurels to their institute by winning various competitions which were organized in Red McCombs School of Business. 
 EPGP participant <keyword id="3821817" type="UNKNOWN" weightage="20" keywordseo="ayush-khaitan">Ayush Khaitan</keyword> participated in a <keyword id="1604076" type="UNKNOWN" weightage="20" keywordseo="hackathon">Hackathon</keyword> and his team won the 2nd prize. Hackathon is a competition which requires coming up with a working solution to some existing problem using an existing technology, in a limited time. This Hackathon was organised by Moovel, a subsidiary of well-known Diamler Group. Ayush participated in the 48 hour non-stop session which required the use of technology to solve a problem in the mobility domain. 
 
Participants also took part in an IIM Indore/UT Austin Social Media Analytics Challenge 2016. Social Media Analytics is an exciting new field which can help a marketer in many ways such as planning a marketing campaign, predicting an election’s result, forecasting sales using the data from social media sites such as Facebook, Twitter, etc. Akhil Jhingan, Anjani Kumar Sinha, Anupam Singh, Himanshu Makkar, Gaurav Tyagi and Eshana G won the first prize in the challenge. They presented their work on giving suggestions to HR for an enhanced employee satisfaction, IIM Indore officials said. 
 Ankur Jain, Gourav Arora, Samir Singh, Shantanu Roy, Vaibhav Agarwal and <keyword id="2089006" type="UNKNOWN" weightage="20" keywordseo="Vaibhav-Singhal">Vaibhav Singhal</keyword> won the second prize in the event. They worked on designing a social media campaign for a hypothetical political party for upcoming assembly elections in Uttar Pradesh. 
 
Another team comprising of Himanshu Bhatia, Rupak Laskar, Kirthirani, Prashant Mishra and Sandeep Reddy bagged ‘honourable mention award’ in the event and they analysed the dynamics of start-up culture in India. 
 
Notably. IIM-Indore has a tie-up with McCombs School of Business, wherein the EPGP participants complete one semester while staying at the University campus and are taught by the some of the most imminent professors.

Here's why it was raining awards on IIM Indore students at the Texas University competitions

For startups to grow they must garner funds from investors; and to gather funds, startups need to have a robust product-market fit along with a promising team and a solid business plan with the potential to scale. Then comes the role of angel investors and <keyword id="6357097" type="COMPANY" weightage="100" keywordseo="venture-capital">Venture Capital</keyword> (VC) <keyword id="6357455" type="EVENT" weightage="100" keywordseo="Funding">funding</keyword> that usually surfaces when larger amounts are required to grow a business. 
 Lately, major <keyword id="982553" type="UNKNOWN" weightage="100" keywordseo="Indian-startups">Indian startups</keyword> have seen a tremendous boost from venture capitalists. To start with, we saw how Tiger Global Management, Softbank Corp., Morgan Stanley, Sequoia Capital, Accel Partners, IDG Ventures India and SAIF Partners managed to support promising Indian startups like that of Flipkart, Snapdeal, Ola, Zomato, ShopClues, Urban Ladder and many others. Moreover, it is not only the bigger firms who are eyeing VC funds, relatively younger and smaller firms like OYO Rooms, Swiggy and Grofers have also joined the race. 
 Apart from ruling the e-commerce and fashion industry, <keyword id="153868" type="UNKNOWN" weightage="100" keywordseo="VC-funding">VC funding</keyword> is now gradually moving into other sectors too, such as agriculture, healthcare and education. As per the data from the upcoming Wharton India Economic Forum (WIEF), which is all set to launch the Wharton India Startup Competition (WISC) with over 500 entries, though majority of applicants (around 25%) belong to the e-commerce industry, the healthcare segment is not far away with around 22% applicants. Moreover, most of the participating startups already have pre-seeded and seeded funding arrangements and around 31% of them have listed themselves as social enterprises. 
 
The ecosystem for VC funding for Indian startups would be discussed at length at the Wharton India Economic Forum (WIEF). WIEF is a two-day event starting from January 6, 2017, which will bring together the best entrepreneurs, investors, distinguished Wharton faculty, students and inspirational speakers. Attendees will not only have numerous opportunities for interaction and networking across the board but will also witness in-depth discussions in terms of understanding the evolving business landscape in India and the need for business model innovation from the government, various industry leaders, and distinguished Wharton faculty. 
 
The relevance of this summit doesn’t end there. It is also known for hosting the Wharton India Startup Competition (WISC) which is giving Indian startups the opportunity to present themselves in front of an esteemed panel of judges and also win cash prizes of over $25,000 and unparalleled mentorship of up to 4 months from some of the most renowned names in the industry on strategy and funding. The jury for WISC comprises top-notch personalities with the likes of Bharati Jacob (Co-founder of Seedfund), Nipun Mehra (Investor at Sequoia Capital India), Rehan Yar Khan (Managing Partner of Orios Venture Partners), Tarun Davda (Managing Director of Matrix Partners), Aditya Nair (Investor at Nyca Partners), Ajay Hattangdi (CEO India &amp; Group COO of InnoVen Capital Group), Ankit Shah (Vice President at Unilazer Ventures), Sameer Verma (Director &amp; Junior Partner of Nexus Venture Partners), Saurabh Joshi (Strategy Manager at PayPal) and Shantanu Gangal (Head – Analytics at Fundbox). Also, past finalists of this prestigious event includes names such as Ketto, Haptik, Zoomcar, Zostel, Targeting Mantra, Qlicket, Samaan and Ambitioni. 
 
Needless to say, such competitions and summits go a long way in not only promoting upcoming startups but also in educating the audience and the participants regarding the funding scenario. Not many seem to be aware about the types and rounds of funding, the know-how of VC funding and even the right way to go about securing such funds, hence this is surely going to be one the most-sought after events at the start of the next year. 
 
(Image Credits: Thinkstock) 
 
(About the Author: This article has been authored by Aman Jain, Chairperson WIEF 2017)

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From Kareema Barry to Shantanu Dhope, here are rising content creators who we are excited about in 2022

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Anant Ambani, Radhika Merchant's pre-wedding celebrations begin with 'anna seva'

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