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<ul><li>With TVC shoots on hold and people stuck at their homes in 2020, brands realised that the <keyword id="2540701" type="General" weightage="100" keywordseo="influencer-marketing" source="Orion">influencer marketing</keyword> model is well-suited in a time in which the audience is looking for some inspiration, searching DIY videos, learning new recipes or focusing on self-care.</li><li>Today, Indian audiences are watching more online videos than ever before and social media has become an extension of our identity.</li><li>As we move forward in 2022, the one trend that will grow massively this year will be the rise of <keyword id="12872471" type="General" weightage="20" keywordseo="micro-and-nano-influencers" source="Orion">Micro and Nano influencers</keyword>.</li><li>We look at some of the budding influencers who stand out in the crowd and are only set to grow stronger from here.</li></ul>2021 was a rollercoaster of a year but social media influencers and content creators made us laugh and pushed us to be more creative with their entertaining and informative content. The year was a catalyst for the growth of Influencer Marketing in India as we saw new creators rise to the forefront and brands showed more interest in working with nano and micro-influencers for better engagement, authenticity, and budget-friendly costs. Creators also played an integral role in building a sense of community -- something that people yearned for when living in isolation. According to Facebook’s Marketing Guide for 2021, social media has now become a leading channel to drive brand discovery and purchase during the festive season. Facebook’s report further reveals that half the people said that influencers help them discover new products and 45% added that influencers help them make a purchase decision. Influencer Marketing in 2021 also saw a momentous shift from sales-driven campaigns to content creators focusing on environmentalism, socialism and empathy-driven content. It’s no more about posting memes and recommending high-end fashion products. From gaming and crypto influencers to decor creators, the influencer marketing landscape saw a massive shift in 2021. As we move forward this year and turn to content creators for life advice ranging from DIY ideas for balconies to which stocks to invest in, here are a few influencers that you must follow: Comedy <ul><li><a href="https://www.instagram.com/shirin_sewani/?hl=en" data-type="tilCustomLink">Shirin Sewani</a></li><li><a href="https://www.instagram.com/mahlyf_mahrulez/?hl=en" data-type="tilCustomLink">Nirmal Pillai</a></li><li><a href="https://www.instagram.com/satshyaa/?hl=en" data-type="tilCustomLink">Satshya</a></li><li><a href="https://www.instagram.com/gorgeouspotahto/?hl=en" data-type="tilCustomLink">Karan Sareen</a></li><li><a href="https://www.instagram.com/kareemabarry/?hl=en" data-type="tilCustomLink">Kareema Barry</a></li></ul>Finance/Education <ul><li><a href="https://www.instagram.com/financewithsharan/?hl=en" data-type="tilCustomLink">Sharan Hegde</a></li><li><a href="https://www.instagram.com/shivani_bafna/?hl=en" data-type="tilCustomLink">Shivani Bafna</a></li><li><a href="https://www.instagram.com/nidhinagori29/?hl=en" data-type="tilCustomLink">Nidhi Nagori</a></li><li><a href="https://www.instagram.com/theheenasheikh/?utm_medium=copy_link" data-type="tilCustomLink">Heena Sheikh</a></li><li><a href="https://www.instagram.com/reshionbusiness/?hl=en" data-type="tilCustomLink">Reshionbusiness</a></li></ul>Dance &amp; Music <ul><li><a href="https://www.instagram.com/shazebsheikh/?hl=en" data-type="tilCustomLink">Shazeb Sheikh</a></li><li><a href="https://www.instagram.com/avantinagral/?hl=en" data-type="tilCustomLink">Avanti Nagral</a></li><li><a href="https://www.instagram.com/ruchikas_rhythm/?hl=en" data-type="tilCustomLink">Ruchika Kashelani</a></li><li><a href="https://www.instagram.com/haniya.oncover/?hl=en" data-type="tilCustomLink">Nafisa Haniya</a></li><li><a href="https://www.instagram.com/vinayakghoshal/?hl=en" data-type="tilCustomLink">Vinayak Ghoshal</a></li></ul>Fashion/Makeup <ul><li><a href="https://www.instagram.com/adityamadiraju/?hl=en" data-type="tilCustomLink">Aditya Madiraju</a></li><li><a href="https://www.instagram.com/diksharawat22/?hl=en" data-type="tilCustomLink">Diksha Rawat</a></li><li><a href="https://www.instagram.com/tarini_shah/?hl=en" data-type="tilCustomLink">Tarini Shah</a></li><li><a href="https://www.instagram.com/ishitamangal/?hl=en" data-type="tilCustomLink">Ishita Mangal</a></li><li><a href="https://www.instagram.com/shantanuuu/?hl=en" data-type="tilCustomLink">Shantanu Dhope</a></li></ul>Art <ul><li><a href="https://www.instagram.com/neha.doodles/?hl=en" data-type="tilCustomLink">NehaDoodles</a></li><li><a href="https://www.instagram.com/thrikkannan/?hl=en" data-type="tilCustomLink">Hafiz Sajeev</a></li><li><a href="https://www.instagram.com/thesamosaclub/?hl=en" data-type="tilCustomLink">thesamosaclub</a></li><li><a href="https://www.instagram.com/anikjaindesign/?hl=en" data-type="tilCustomLink">Anik Jain</a></li><li><a href="https://www.instagram.com/_potatoface__/?hl=en" data-type="tilCustomLink">Christina Furtado</a></li></ul>Travel/Lifestyle <ul><li><a href="https://www.instagram.com/aakanksha.monga/?hl=en" data-type="tilCustomLink">Aakanksha Monga</a></li><li><a href="https://www.instagram.com/peaceaurparvat/?hl=en" data-type="tilCustomLink">Sahil Gulati</a></li><li><a href="https://www.instagram.com/tapshi/?hl=en" data-type="tilCustomLink">Tapesh Kumar</a></li><li><a href="https://www.instagram.com/hervagabondlife/?hl=en" data-type="tilCustomLink">Sonia Garg</a></li><li><a href="https://www.instagram.com/ishaborah/?hl=en" data-type="tilCustomLink">Isha Borah</a></li></ul>Fitness <ul><li><a href="https://www.instagram.com/plankbefore_pancakes/?hl=en" data-type="tilCustomLink">Plankbefore_pancakes</a></li><li><a href="https://www.instagram.com/fitnesswithnidhi/" data-type="tilCustomLink">Nidhi Gupta</a></li><li><a href="https://www.instagram.com/anaheezpatel/?hl=en" data-type="tilCustomLink">Anaheez Patel</a></li><li><a href="https://www.instagram.com/fitnesstalks_with_pranit/?hl=en" data-type="tilCustomLink">Pranit Shilimkar</a></li><li><a href="https://www.instagram.com/fitnesspal._/" data-type="tilCustomLink">Sakshi Kirpalani</a></li></ul>Decor <ul><li><a href="https://www.instagram.com/decor_miniz/" data-type="tilCustomLink">Decor_miniz</a></li><li><a href="https://www.instagram.com/gharaonda/" data-type="tilCustomLink">Shilpa Singh - Gharaonda</a></li><li><a href="https://www.instagram.com/_createyourtaste_/" data-type="tilCustomLink">Createyourtaste - Abhinav Yadav</a></li><li><a href="https://www.instagram.com/kalabymann/" data-type="tilCustomLink">Kala By Mann</a></li><li><a href="https://www.instagram.com/incredible_prodigy/" data-type="tilCustomLink">Incredible_prodigy</a></li></ul>

From Kareema Barry to Shantanu Dhope, here are rising content creators who we are excited about in 2022

<ul><li><keyword id="819905" type="General" weightage="80" keywordseo="instagram" source="Orion">Instagram</keyword> has launched its first-ever campaign for India. </li><li>It is a 360 degree campaign and the creatives will also feature emerging creators like Saurabh Ghadge, Meethika Dwivedi and Shantanu Dhope. </li></ul> Instagram today announced a new consumer marketing campaign aimed at encouraging young people to express and explore their personal stories, on the platform. The campaign, ‘We Are In the Making’, is Instagram’s first brand campaign in India, and will air on TV during the IPL and the upcoming T20 cricket World Cup, in addition to other broadcasters. <div type="Youtube" id="1fBskQXLaG0" title="We Are In The Making | Instagram" thumbUrl="https://i.ytimg.com/vi/1fBskQXLaG0/mqdefault.jpg"></div> The campaign is a part of Instagram’s new global brand campaign and it showcases the way people can explore who they can be with Instagram. It is based on the insight that young people want to express themselves and be a part of a community, but look for constant nudges of encouragement from those around them. <div type="Youtube" id="xhgsviMIa1U" title="We Are In The Making | Instagram" thumbUrl="https://i.ytimg.com/vi/xhgsviMIa1U/mqdefault.jpg"></div> ‘We Are In The Making’ is hence rooted in the fact that for young people, identity isn’t defined, it’s something that’s constantly explored. Identity formation means connecting more deeply with the people that matter to you, discovering and experimenting with new interests, or sharing your perspective, however work-in-progress it may be. <div type="Youtube" id="5z7j4PI07v0" title="We Are In The Making | Instagram" thumbUrl="https://i.ytimg.com/vi/5z7j4PI07v0/mqdefault.jpg"></div> Avinash Pant, Director - Marketing, Facebook India, gives more context, “With Reels, we’ve seen the rise of a new cohort of short form video creators who’ve discovered their interests and found their voice, and attained national popularity in the process. The new campaign from Instagram brings these local insights together, with our global platform, and celebrates the multi-dimensional generation. While the young continue to shape their identity, we wanted to highlight the power of self-discovery for them through relatable and inspirational stories. We hope the campaign encourages young Indians to express and shape themselves on Instagram.” The campaign creatives are inspired by the community and some feature some popular emerging creators, such as Saurabh Ghadge, Karan Sonawane, Neel, Meethika Dwivedi, Shantanu Dhope and Kruthika, Sriram, Shayan Roy. Each of them have used Reels, among other features, to rise in popularity and hence the campaign creatives too feature Reels. The is a 360 degree campaign and will be visible on TV, digital, outdoors, and will have more experiential elements to it too. The films will air for 10 weeks starting today, as part of the current cricket season, and will be visible across India in 8 local languages. In India, the campaign has been visualized in partnership with DDB Mudra. Pallavi Chakravarti, Creative Head - DDB Mudra West, says, “Experimentation is the name of the game. Or at least it was, an hour ago. That’s how quickly the world is changing in the Instaverse. A platform where a storm of creation is constantly brewing, self-expression is being permanently redefined and identities are being shaped and reshaped with every passing day. Nothing is set in stone here, it is culture-in-progress. To bring this reality to life through a campaign, we decided to keep it real. Hence the articulation: We Are In The Making.” <div type="Youtube" id="xqp-ogSsh5s" title="We Are In The Making | Instagram" thumbUrl="https://i.ytimg.com/vi/xqp-ogSsh5s/mqdefault.jpg"></div> This campaign is the platform that builds over all the existing efforts from Instagram to engage with young people. Be it the launch of new features like Remix, or the launch of new programs like the new e-learning creator education (‘Born on Instagram’) program. Agency - DDB Mudra Creative: Rahul Mathew, Pallavi Chakravarti, Rahul Arcot, Mahima Mathur, Aditi Jadhav, Roy Sabastian, Manish Darji, Prasad Rao, Darshan Dhonde

Instagram launches its first brand campaign in India; encourages young people to explore their interests and find their voice

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From Kareema Barry to Shantanu Dhope, here are rising content creators who we are excited about in 2022

Karuna Sharma

Instagram launches its first brand campaign in India; encourages young people to explore their interests and find their voice

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