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<ul><li>Technology and the role it plays in our lives is evolving everyday.</li><li>While we have come through the Google and <keyword id="1721621" type="COMPANY" weightage="20" keywordseo="Social-Era">social era</keyword>, the next phase is going to be about getting things done through assistants. </li><li><keyword id="9921086" type="COMPANY" weightage="20" keywordseo="shane-mac">Shane Mac</keyword>, SVP of Marketing &amp; Partnerships, Conversocial &amp; <keyword id="9921084" type="UNKNOWN" weightage="20" keywordseo="Avishai-Sharlin">Avishai Sharlin</keyword>, Division President of <keyword id="9921085" type="COMPANY" weightage="20" keywordseo="amdocs-technology">Amdocs Technology</keyword> write about the role technology will play in the future, to help build relationships.</li></ul><p style="margin:0in;margin-bottom:.0001pt;mso-add-space:auto;text-align:justify; text-justify:inter-ideograph">While we have been using technology from the past 20 years, the complete reformation is still to come. Till now we have been experiencing phases of technology. First, technology phase was to search for the ability to find anything in the world and organize that. That was the ‘Google Era’. Then it was the ‘Social Era’ that got us all on the social media platforms and people were able to connect with their old friends, relatives sitting at the other corner of the world. The next will be about getting things done, the ‘Assistant Era’ as the internet now has the power of predicting your action, habits, and therefore it can anticipate what consumers want. It can accordingly start doing things together with IoT and <keyword id="1096432" type="PERSON" weightage="20" keywordseo="connected-devices">connected devices</keyword>. This is the biggest technology era that no-one had ever imagined, an era where the work would be done by devices.<br /><br />Artificial intelligence-based technology solutions like, Siri, Alexa and Google Assistant are pouring all their capital, as APIs have been building to expose them to mobile apps. With this, the future of mobile apps will be diminished, however, the digital infrastructure is being set to force every individual in the world to build API &amp; to expose all their systems.<br /><br />“As we are exposing all the systems in the world to Alexa, Google Assistant &amp; Siri, or the other voice assistants we haven't thought of yet, people can now talk to all those systems. While giving a voice command to these systems/devices, language is tying together all these systems in the world that don't talk to each other.”<br /><br />While we are becoming connected with devices and technologies, we are gradually disappearing from social connections. All that we are doing right now is staring at our devices all day, every day and not interacting with social beings. At dinner tables as well almost every family member from each segment of age groups is engrossed in their smartphones or watching TV rather than interacting with each other after the day-long activities they must have done individually, inside or outside homes.<br /><br />The next phase of technology will be built to ‘get us off technology’. Relationships can now be formed, grown and built through mediums online. And this is what exactly that has happened due to this pandemic. After being well equipped with devices and data, people still realized the need to step out of homes, interact with friends and family members. Family members who had in ages never spoken to each other took time to interact over social media, Zoom video calls celebrating birthday parties, anniversaries or usual day chats!<br /><br />Similarly, businesses will have to tweak the way they communicate with consumers. 90% of the time, people are using text messages/ chatting apps to communicate with their loved ones. And there have been rare times when people visit a company’s website seeking an answer to their query. However, many get irritated talking to the chatbots or dropping emails for their queries for which usually they get automated response only. For 95% of brands in the world, the website is irrelevant. The brand should intelligently add automation to certain use cases and integrate the systems to get the work done. It's this hybrid of bots and humans together that creates a messaging experience that is the single most channel that brand should use. Marketing is turning into creating a customer experience and care is turning into a retention metric, not a cost metric.<br /><br />Human behaviour studies suggest that the secret is people don't like human interaction in a business format that's transactional. Therefore, companies with the help of technologies need to build bots and technologies to provide customized &amp; emotion-based customer service.<br /><br /><strong>Disclaimer: </strong>The article is result of ‘Future of Tech’ podcast series organized by Amdocs.<br /><br /></p>

The future of using technology to build relationships

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div><p></p></div></div>For a long time I was upset that I could not type emoji while using my desktop at work. </p><p>When you work in media, they can be an important addition to the workplace conversation!</p><p>Then, I learned that there's an easy keyboard shortcut for Mac keyboards.</p><p>All you have to do is type in "control + command + space bar" at the same time, and you'll get a pop-up of the full range of emojis.</p><p>You can then select one easily, although unfortunately you cannot select more than one without having to open the menu again (psst... that'd be a good update, Apple).</p><p>As you can see, I frequently use fire ?? (for hot takes), ?? (for things I love), and ?? (for chill situations).</p><p>Enjoy your new, emoji-filled desktop environment!</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/history-of-emojis-2014-4">The Incredible Story Of The Emoji - Told Entirely In Emojis</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="c1ZW0zbTrOIN0AFIntOmA0Tcq9uIGpSJ" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

Here's the super easy way to type with emoji on your Mac keyboard 

<p><em>Hi, this is Amanda Perelli and welcome back to <keyword id="11894121" type="UNKNOWN" weightage="60" keywordseo="insider-influencers" source="Orion">Insider Influencers</keyword>, our weekly rundown on the business of <keyword id="11894122" type="UNKNOWN" weightage="60" keywordseo="influencers" source="Orion">influencers</keyword>, creators, and social-me</em><em>dia platforms. </em><strong><a href="http://newsletter.businessinsider.com/join/influencerdashboard">Sign up for the newsletter here.</a></strong></p><p><strong>In this week's edition:</strong></p><ul><li><p>Influencers bring us inside <a href="https://www.businessinsider.com/instagram-affiliate-marketing-beta-test-for-influencers-money-earning-details-2021-9">Instagram's exclusive affiliate marketing beta test</a></p></li><li><p>The leaked commission <a href="https://www.businessinsider.com/leaked-influencer-affiliate-rates-brands-revolve-sephora-instagram-beta-test-2021-9">rates for 32 brands in Instagram's affiliate program</a></p></li><li><p>How much <a href="https://www.businessinsider.com/youtuber-graham-stephan-launching-bankroll-coffee-startup-costs-earnings-interview-2021-9">YouTube star Graham Stephan is earning from his new coffee line</a></p></li><li><p><a href="https://www.businessinsider.com/in-person-gaming-venues-comeback-rising-equipment-cost-2021-9">In-person gaming venues</a> are making a comeback</p></li><li><p>And more, including a look esports org <a href="https://www.businessinsider.com/scripps-investing-esports-35-million-funding-round-misifits-gaming-group-2021-9">Misfits' play for traditional TV</a> and the reason <a href="https://www.businessinsider.com/why-esports-organization-immortals-gaming-club-is-splitting-up-brands-2021-9">Immortals is restructuring</a><a href="https://www.youtube.com/watch?v=a1wnibllM8g&amp;list=PLKfWL8IXgKBtuSIbSi5OML9iui8MY4b6f&amp;index=8;index=8"></a></p></li></ul><p>Also, we are hiring! We are looking for a journalist to join our team to cover the business of social <keyword id="11894119" type="UNKNOWN" weightage="100" keywordseo="media" source="Orion">media</keyword> and the rise of the creator economy. <a href="https://www.linkedin.com/jobs/view/2731194821/?capColoOverride=true">Read more and apply to the fellowship, here.</a></p><p><em>Send tips to aperelli@insider.com or DM me on Twitter at <a href="https://twitter.com/arperelli">@arperelli</a>.</em></p><p><a href="https://www.businessinsider.com/instagram-affiliate-marketing-beta-test-for-influencers-money-earning-details-2021-9"><div type="image" title="Bethany Everett-Ratcliffe poses in the street for her Instagram. The post tags products." height="865" width="1153" msid="86648082" hostid="261"></div></a></p><h3><a href="https://www.businessinsider.com/los-angeles-influencer-hot-spots-damelios-addison-rae-noah-beck-2021-9"></a><a href="https://www.businessinsider.com/instagram-affiliate-marketing-beta-test-for-influencers-money-earning-details-2021-9">An inside look at Instagram's affiliate marketing beta test</a></h3><p>Since Instagram announced it would begin testing an affiliate marketing tool this summer, the platform has signed on about 100 creators and 30 brands, including Benefit Cosmetics, Kopari Beauty, MAC Cosmetics, Pat McGrath, and Sephora. </p><p>Sydney Bradley spoke with four creators about how the feature works and how much they're earning.</p><ul><li><p><strong>Tanya Zielke</strong> (80,000 followers) said she earned about $58 from one in-feed post tagging a pair of Abercrombie &amp; Fitch jeans.</p></li><li><p><strong>Quigley Goode</strong> (335,000 followers) only made $16 from one in-feed post tagging a beauty product.</p></li><li><p><strong>Melissa Frusco</strong> (38,000 followers) said she made just a couple of dollars from her first in-feed post.</p></li></ul><p>"This is a small test that we are actively scaling," a spokesperson for Instagram said. "Our long-term goal is to make this tool available to creators everywhere."</p><p><strong><a href="https://www.businessinsider.com/instagram-affiliate-marketing-beta-test-for-influencers-money-earning-details-2021-9">Read more on what's next for Instagram's affiliate tool.</a></strong></p><h1><a href="https://www.businessinsider.com/leaked-influencer-affiliate-rates-brands-revolve-sephora-instagram-beta-test-2021-9"><div type="image" title="instagram" height="2125" width="2834" msid="86648086" hostid="261"></div></a></h1><h3><a href="https://www.businessinsider.com/leaked-influencer-affiliate-rates-brands-revolve-sephora-instagram-beta-test-2021-9">We got leaked commission rates for 32 brands in Instagram's affiliate program</a></h3><p>Speaking of Instagram's new affiliate-marketing tool, during her reporting, Sydney got the scoop on the commission rates for 32 of the program's brands.</p><p>This includes retail giants like Sephora and Revolve, as well as a few smaller brands. The rates range from 8% to 20%, falling in line with the industry standard.</p><p>Here's a look at what some of those brands are paying creators: </p><ul><li><p><strong>Elaluz</strong>: 20% commission on sales</p></li><li><p><strong style="color: #000000;">Kopari Beauty</strong>: 20% </p></li><li><p><strong style="color: #000000;">THE YES</strong>: 17% </p></li></ul><p>Instagram declined to comment on any commission rates for the test. The platform did say, however, that these brands set their own commission rates "in line with their own marketing strategies."</p><p><strong><a href="https://www.businessinsider.com/leaked-influencer-affiliate-rates-brands-revolve-sephora-instagram-beta-test-2021-9">See the full list of 32 leaked rates.</a></strong></p><h2>Here's what else you need to know this week:</h2><p><strong>What's trending </strong></p><ul><li><p>From James Charles to Jake Paul, these are <a href="https://www.insider.com/most-disliked-influencers-hated-jake-logan-paul-james-charles-onision-2021-9">the most disliked influencers.</a></p></li><li><p>Shane Dawson and Jeffree Star are <a href="https://www.insider.com/jeffree-star-shane-dawson-new-youtube-video-makeup-palette-nordstrom-2021-9">returning to YouTube.</a><br /><a href="https://www.businessinsider.com/tiktok-booktok-inspiring-reading-renaissance-old-books-bestsellers-2021-9"></a></p></li></ul><p><strong>Creator earnings </strong></p><ul><li><p>YouTuber <a href="https://www.businessinsider.com/youtuber-graham-stephan-launching-bankroll-coffee-startup-costs-earnings-interview-2021-9">Graham Stephan launched a coffee brand</a>. Here's how he did it, what it cost, and how much he's made.</p></li></ul><ul><li><p><a href="https://www.businessinsider.com/how-to-plan-30-days-instagram-posts-hour-brand-2021-7">The template one freelancer uses</a> to plan a month's worth of Instagram posts in under an hour.</p></li></ul><ul><li><p>How influencers reach out to brands <a href="https://www.businessinsider.com/how-to-reach-out-to-brands-influencer-collaboration-email-template-2021-8">to get paid collaborations.</a></p></li></ul><p><strong>Market moves</strong></p><ul><li><p>Top Hollywood agency <a href="https://www.hollywoodreporter.com/business/business-news/caa-to-buy-icm-partners-in-blockbuster-agency-deal-1235021224/">CAA is acquiring ICM Partners</a>.</p></li></ul><ul><li>Why esports organization <a href="https://www.businessinsider.com/why-esports-organization-immortals-gaming-club-is-splitting-up-brands-2021-9">Immortals is splitting up its brands.</a></li></ul><h2><a href="https://www.businessinsider.com/scripps-investing-esports-35-million-funding-round-misifits-gaming-group-2021-9"><div type="image" title="Four Misfits players sitting next two each other at their desks for a League of Legends match" height="1364" width="1818" msid="86648087" hostid="261"></div></a></h2><h3><a href="https://www.businessinsider.com/scripps-investing-esports-35-million-funding-round-misifits-gaming-group-2021-9">Esports team Misfits makes a play for traditional TV audiences</a></h3><p>A 100-year-old broadcasting company and five-year-old esports organization walk into a bar - or at least into a boardroom.</p><p>Legacy media conglomerate Scripps is moving into the esports space by leading the latest round of funding into the Florida-based esports org Misfits Gaming Group.</p><p>Michael Espinosa wrote that the media giant hopes to tap into Misfits' relatively young audience.</p><p>Misfits, meanwhile, wants to build out its media presence and test new forms of content, including programming for broadcast television.</p><p>"Helping our parents and our parents' generation understand and appreciate gaming and gaming content, and what it means to their children, is an area that we can be super impactful in," Misfits CEO Ben Spoont told Insider.</p><p><strong><a href="https://www.businessinsider.com/scripps-investing-esports-35-million-funding-round-misifits-gaming-group-2021-9">Check out more on the new partnership and what it means for esports, here.</a></strong></p><h2><a href="https://www.businessinsider.com/in-person-gaming-venues-comeback-rising-equipment-cost-2021-9"><div type="image" title="A person sitting at a desk playing League of Legends on a computer" height="3180" width="4240" msid="86648093" hostid="261"></div></a></h2><h3><strong><a href="https://www.businessinsider.com/in-person-gaming-venues-comeback-rising-equipment-cost-2021-9">As computer equipment costs rise, in-person gaming venues make a comeback</a></strong></h3><p>Remember those internet cafes from 20 years ago? They're making a comeback - but now with a special focus on gaming.</p><p>With computer and gaming equipment costs on the rise, players are now flocking to in-person gaming venues.</p><p>Michael took a look at the startups leading the charge into the space.</p><p>While some of the new spots will focus on events, like tournaments and camps, others will be more casual hangouts for people to gather after work.</p><p>"We want to increase the access to those $3,000 computers, " one founder, John Fazio, told Insider.</p><p><strong><a href="https://www.businessinsider.com/in-person-gaming-venues-comeback-rising-equipment-cost-2021-9">Read more on the different startups are rushing to capitalize on this comeback.</a></strong></p><h3>Chart of the week: </h3><p><a href="https://theinfluencermarketingfactory.com/creator-economy-report/?utm_source=reply&amp;utm_medium=email&amp;utm_campaign=journalists_2alists_2"><div type="image" title="chart" height="826" width="878" msid="86648097" hostid="261"></div></a></p><p>The Influencer Marketing Factory released a creator economy report, and surveyed influencers across platforms like <keyword id="11894124" type="UNKNOWN" weightage="60" keywordseo="youtube" source="Orion">YouTube</keyword>, <keyword id="11894125" type="UNKNOWN" weightage="60" keywordseo="tiktok" source="Orion">TikTok</keyword> and Instagram. In the chart above, influencers share which platform is their favorite as a creator.</p><p><a href="https://theinfluencermarketingfactory.com/creator-economy-report/?utm_source=reply&amp;utm_medium=email&amp;utm_campaign=journalists_2alists_2">Check out the full report here.</a></p><h1><div type="image" title="TikTok" height="2677" width="3570" msid="86648103" hostid="261"></div></h1><h2>What else we're reading and watching:</h2><ul><li><p><a href="https://nymag.com/intelligencer/article/hasan-piker-twitch-profile.html?utm_medium=s1&amp;utm_source=tw&amp;utm_campaign=dipaign=di">An interview with political Twitch creator Hasan Piker on streaming every day</a> (Luke Winkie, from NY Mag)</p></li><li><p><a href="https://www.washingtonpost.com/video-games/2021/09/28/epic-fortnite-metaverse-facebook/">Epic Games' CEO breaks down its plans to fix the internet</a> (Gene Park, from The Washington Post)</p></li><li><p><a href="https://www.nytimes.com/2021/09/28/business/media/tiktok-advertising.html">How TikTok is trying to make its ad platform safer and more expansive</a> (Tiffany Hsu, from The New York Times)<a href="https://www.youtube.com/watch?v=c8VcUnz3nVc"></a></p></li></ul><h2><a href="http://newsletter.businessinsider.com/join/influencerdashboard"><strong>Subscribe to the newsletter here</strong></a><strong style="color: #000000;">.</strong></h2><p>And before you go, check out the top trending songs on TikTok this week to add to your playlist. The data was collected by UTA IQ, the research, analytics, and digital strategy division of United Talent Agency.</p><div type="image" title="TikTok songs 9/29" height="1327" width="1062" msid="86648108" hostid="261"></div><h2><a href="http://newsletter.businessinsider.com/join/influencerdashboard"><strong>Subscribe to the newsletter here</strong></a><strong style="color: #000000;">.</strong></h2>

Inside Instagram's exclusive affiliate marketing beta test

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Conversocial</span></p><p class="caption">Joshua March, founder and CEO of Conversocial.</p></div><p></p></div></div></p><ul class="summary-list"><li><strong>Messaging firm Conversocial has acquired Acquire, a similar company that builds chatbots for brands.</strong></li><li><strong>Conversocial CEO Joshua March believes that the acquisition addresses marketers' concerns that chatbots are one-off experiences for consumers.</strong></li><li><strong>Facebook recently announced a move toward encrypted communication on its platforms, and one-to-one messaging could be a way for brands to stand out on the platform.</strong></li></ul><p>As more marketers experiment with messaging and chatbots, 10-year-old firm Conversocial is acquiring bot startup Assist.</p><p>Conversocial works with 250 brands including Macy's, Alaska Airlines, and Lowe's to power chatbots that handle customer service questions staffed by human reps. Assist also builds chatbots for clients such as 1-800-Flowers but uses machine learning and artificial intelligence to handle customer needs like tracking a package or checking the status of an order.</p><p>A few years ago, <a href="https://www.businessinsider.com/here-are-all-facebook-messenger-bots-you-can-use-2016-4">a slew of marketers</a> built customer service chatbots on Facebook Messenger, Twitter, and WeChat. Since then, <a href="https://www.businessinsider.com/facebooks-new-attempt-to-get-both-brands-and-people-talking-to-bots-2017-6">chatbots have lost some steam </a>as brands have struggled to promote them on the platforms.</p><p>Joshua March, CEO of Conversocial, said such chatbots have failed because they can't respond to both quick and detailed queries from customers.</p><p>"Messaging has this huge opportunity to combine bots and humans, which we think will allow businesses to start implementing automation in a meaningful way that they've struggled with over the past decade," he said.</p><p>Assist's 15 employees will join Conversocial, including CEO Shane Mac, who will become Conversocial's chief automation officer. March declined to disclose the price of the acquisition. Conversocial has raised $25 million in venture capital funding.</p><h2>Facebook is betting big on messaging</h2><p>Facebook is putting more emphasis on messaging, which March sees as an opportunity with the acquisition. Conversocial was among the first tech companies to get access to Facebook-owned WhatsApp for chatbots.</p><p>Mark Zuckerberg recently unveiled in a lengthy blog post that Facebook plans to shift away from public posts to private ephemeral communication in messaging apps.</p><p><em><strong>Read more:</strong> <a href="https://www.businessinsider.com/marketing-experts-react-to-facebooks-focus-on-ephemeral-messaging-2019-3">Facebook's shift to ephemeral messaging raises big questions for its advertising business and could trigger a move into one-to-one marketing</a></em></p><p>"The rise and bigger focus on encryption and ensuring that companies can take their customers' information will drive a lot more business engagement through messaging - it's one of the things that's been holding [brands] back," March said.</p><p>1-800-Flowers is a client of Assist and rolled chatbots on<a href="https://www.recode.net/2016/4/12/11586054/facebook-messenger-1800flowers-spring-commerce-bots"> Facebook Messenger </a>and<a href="https://www.digitalcommerce360.com/2018/04/12/lowes-and-1800flowers-com-make-it-easier-for-iphone-shoppers-to-text-them/"> Apple </a>over the last three years.</p><p>1-800-Flowers' CMO Amit Shah said that measurement in messaging has a ways to go, but that the company has gotten better at understanding what people are looking for based on the tone of their queries. For example, someone who types "hi" tends to be looking to browse products, whereas people typing "hello" typically need help with an order.</p><p>"It's very early days," he said. "A year down the road I'll start asking ROI questions because I think the amount of learning that we are generating is substantial."</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/game-of-thrones-season-8-trailer-jon-snow-night-king-winterfell-battle-teaser-2019-3">All the details you missed in the 'Game Of Thrones' season 8 trailer</a></h3>        <div>                    </div>    </div>

A tech firm that builds chatbots for big brands like Macy's and Alaska Airlines is acquiring a bot startup to corner the messaging market

<p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><ul class="summary-list"><li><strong><a href="https://www.businessinsider.com/category/square">Square</a> cofounder <a href="https://www.businessinsider.com/here-are-the-most-powerful-people-working-at-the-next-twitter-2011-12">Tristan O'Tierney</a>&#xa0;died Feb. 23 at age 35 from causes relating to addiction, the&#xa0;<a href="https://www.sfchronicle.com/business/article/Square-co-founder-who-created-company-s-first-13655221.php"><em>San Francisco Chronicle&#xa0;</em>reported</a>.</strong></li><li><strong>O'Tierney, who worked at Square from 2009 to 2013, built the original <a href="https://www.businessinsider.com/category/iphone">iPhone</a> app at <a href="https://www.businessinsider.com/square-payroll-will-make-employee-benefits-easy-for-small-businesses-2018-11">Square</a>, the mobile payments company.</strong></li><li><strong>In the last years of his life, he pursued photography as a hobby and for work, traveling around the world and sharing his work on Instagram.</strong></li><li><strong>Here's what people are saying on Twitter.</strong></li></ul><p>Square co-founder Tristan O'Tierney, who develop Square's original mobile payment app, passed away Feb. 23 in Ocala, Florida at age 35, the <a href="https://www.sfchronicle.com/business/article/Square-co-founder-who-created-company-s-first-13655221.php"><em>San Francisco Chronicle&#xa0;</em>reported</a>.</p><p><a href="https://www.businessinsider.com/simple-debit-card-invite-list-2012-6#like-many-startups-nowadays-simples-focused-on-a-great-mobile-experience-no-mailing-checksinstead-snap-a-photo-to-deposit-4">O'Tierney</a> joined Square in February 2009 and built the original iPhone app as the head developer. He was the third co-founder of <span>Square <a href="https://www.businessinsider.com/jack-dorsey-is-not-steve-jobs-2014-11">alongside Jack Dorsey</a> and Jim McKelvey.&#xa0;</span>Prior to that, <a href="https://www.businessinsider.com/square-starts-shipping-new-iphone-4-compatible-credit-card-reader-2010-10">O'Tierney</a> had worked at companies like VMware, Apple, and Yahoo. O'Tierney left Square in June 2013.</p><p>Since leaving Square, he has done freelancing app development, worked as Director of Mobile for Voteraide, and pursued photography. He spent time traveling and doing photography both as a hobby and as a freelancer.</p><p>O'Tierney's family told <a href="https://www.sfchronicle.com/business/article/Square-co-founder-who-created-company-s-first-13655221.php"><em>San Francisco Chronicle</em></a>&#xa0;that he died from causes relating to addiction, and they are <span>awaiting an official cause of death from officials. He had been battling addiction for three years and was in a three-month rehabilitation program in Ocala, his mother Pamela Tierney told the&#xa0;<em>Chronicle.&#xa0;</em>O'Tierney had previously shared some of his struggles with addiction <a href="https://twitter.com/tristan/status/918980258925129728">on social media</a>.</span></p><p>A memorial service for&#xa0;O'Tierney will take place in San Francisco in the next two to three weeks.</p><p>Business Insider has reached out to Square for a statement. Square's website does not mention <span>O'Tierney.</span></p><p><em><strong>Read more:</strong> <a href="https://www.businessinsider.com/here-are-the-most-powerful-people-working-at-the-next-twitter-2011-12">Meet The Most Important People Working At Silicon Valley's Next Red-Hot Startup</a></em></p><p>As an avid photographer, O'Tierney often posted his work on Instagram. Below is O'Tierney's last image he posted on his Instagram, taken in Kailua-Kona, Hawaii.</p><p>&#xa0;</p><p>Here's what people have been saying on Twitter.</p><p>&#xa0;</p><p>&#xa0;</p><div>    </div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/samsung-foldable-phone-galaxy-x-f-winner-2018-9">Everything we know about Samsung's foldable phone</a></h3>        <div>                    </div>    </div>

Square co-founder Tristan O'Tierney, who built the company's first mobile app, dead at age 35

<p><strong><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>YouTube/AMD</span></p></div><p></p></div></div></strong></p><ul><li><strong>Intel finally has some competition in the computer processor market.</strong></li><li><strong>AMD's new chips are finally viable and less expensive alternatives to Intel's chips. </strong></li><li><strong>As with anything, consumers benefit greatly with more competition.</strong></li></ul><p> </p><p>Ever since AMD released its line of Ryzen processors (CPUs) in 2017, Intel and AMD have seemingly been in a "core war."</p><p>They're apparently trying to outdo each other when it comes to core count, and ultimately performance. This is something we saw happen at the Computex event in Taipei, where Intel announced a 28-core CPU, which was followed by AMD's announcement of a new 32-core CPU the next day. </p><p>And before Computex, we saw Intel respond to AMD's new Ryzen CPUs with its 8th-generation of CPUs that came with more cores than ever before in the Core "i" lineup. Intel's 8th-generation CPUs was the biggest performance leap we've seen from the company in years. </p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Intel</span></p></div><p></p></div></div></p><p>To be accurate, the number of cores doesn't directly translate to a CPU's performance. It certainly helps, but it mostly has to do with manufacturing processes and CPU die sizes, which I won't go into here. </p><p>Regardless, it if sounds like good old-fashioned competition, that's because it is. </p><p>The reason why it's worth noting this competition is because it's only recent. Since 2005, Intel has absolutely dominated the CPU market with a 82.5% market share at its peak in Q3 of 2016, according to <a href="https://www.cpubenchmark.net/market_share.html">Passmark</a>, a benchmarking software company. Just look at your laptops and desktops, including Macs. They all likely run on Intel CPUs. </p><p>There's a good and simple reason for Intel's dominance. They offered better CPUs for pretty much anything you can do on a computer, at least to anyone who was willing to pay for the Intel premium over the budget-friendly AMD options. </p><p>But perhaps Intel got a little too cozy with its dominance, and its innovation and progress was widely said to be stagnating. Year over year, Intel was releasing CPUs with less and less impressive performance and technology leaps. </p><p>Whatever the reason, whether complacency or a real limitation in technological advancement, Intel was only releasing slightly better versions of its previous CPUs year over year. It gave the feeling that, as long as its processors were leagues better than AMD's, Intel didn't have much reason to innovate.  </p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>AMD</span></p></div><p></p></div></div></p><p>But AMD's Ryzen CPUs - as well as the company's enthusiast and professional Threadripper CPUs - closed the performance gap in a major way. As is typical with AMD CPUs, they offered more cores compared to Intel's, but they could also compete with Intel CPUs in performance, which isn't something AMD could effectively do since 2005. </p><p>And the market is noticing, whether it's enthusiasts who build their own systems, or computer manufacturers. When Ryzen was introduced, AMD's market share saw a slight bump. However slight, it was the biggest bump that Passmark saw since 2005. </p><p>Speaking with <a href="https://www.wired.com/story/computex-2018-new-chips-qualcomm-amd-intel/">Wired</a>, IDC lead semiconductor researcher Shane Rau said "We're back to this familiar sense of competition. These companies are producing better and faster, more cost-competitive products that I think bode well for the PC."</p><p>Indeed, this re-kindled competition between the two major CPU makers could finally lead to some faster and cheaper computers, and ultimately new innovations that can't occur without competition.</p><p class="tagline">Get the latest Intel stock price<a href="http://markets.businessinsider.com/stock/intc-Quote"> here.</a></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/worlds-first-computer-programmer-2018-3">How a woman from the 1800s became the first computer programmer</a></h3>        <div>                    </div>    </div>

The two biggest makers of computer processors are competing again - and it could mean faster and cheaper computers

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div><p></p></div></div>New York Times food writer Mark Bittman claims to have <a href="http://www.nytimes.com/2015/03/22/magazine/for-perfect-pasta-add-water-and-a-vigorous-stir.html?_r=0">discovered the secret to perfect pasta</a>: water.</p><p>In the New York Times Magazine last week, Bittman wrote about this discovery during a recent trip to Rome while hanging out with a chef named Flavio de Maio:</p><p style="padding-left: 30px;">...the secret, as it turns out, is to stir the mostly cooked pasta quite vigorously so that its starch emulsifies with the seasonings and added water. </p><p><span style="line-height: 1.5em;">After reading this, I wondered if it really could be so simple. Over the weekend, I gave it a try with Bittman's <a href="http://cooking.nytimes.com/recipes/1017304-cacio-e-pepe">recipe for cacio e pepe</a> (cheese and pepper pasta). Three ingredients: pasta, cheese, and pepper. Plus the starchy pasta water of course. </span></p><p><span style="line-height: 1.5em;">It turns out that to make an amazing dish - a simple but hearty upgrade from mac and cheese - it takes about 20 minutes all in. I eat gluten free (I <em>know</em>), so I made this recipe twice, with regular pasta and gluten free pasta, to see if they both came out creamy. </span></p><p><span style="line-height: 1.5em;">As expected, the pasta with gluten came out smoother and creamier, but for quinoa pasta, the gluten free stuff was pretty good. The leftovers were also softer than the usual basically-raw-again crunchy stuff that you usually get when you try to eat gluten free pasta after its been in the fridge. </span></p><p><span style="line-height: 1.5em;">(Big thanks to my wonderful co-chef, Steve Rousseau)</span></p>

The secret to making perfect pasta in 11 easy steps

<p>If you take a lot of Lyft rides, you may have found an invite to join Lyft Nation, "the official collective for top riders," in your inbox today.</p><p><span>The invite promises secret parties and exclusive partnerships.</span></p><p>Lyft Nation is not a loyalty program, but a new community program, said a Lyft spokesperson. The ride-hailing company invited its top 10 percent of riders from across the nation to join the collective.</p><p>Its rival Uber doesn't have a community program that we've heard of like this, but it does have VIP programs in different cities. In New York, riders have been receiving emails to <a href="https://twitter.com/itsleesimpson/status/590727079299260418">become an Uber VIP</a> after they take 100 rides.</p><p>I haven't even cracked 100 rides with Lyft, but I still got the invite for Lyft Nation.&#xa0;<span style="line-height: 1.5em;">Here's what my usage looks like to qualify as a top 10 percent rider:</span></p><p><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><br /></span></p><p><span style="line-height: 1.5em;">If you crunch the numbers, that means I'm taking about one ride a week and for an average of 2.8 miles.&#xa0;</span></p><p><span style="line-height: 1.5em;">I may be on the low end, though. The rest of my Lyft Nation brethren are touting some much higher numbers that are closer to 1,000 rides with the company:</span></p><div><div></div></div><div><div></div></div><div><div></div></div><p class="embed-spacer"></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/nyc-bike-messenger-gopro-2014-6">NYC Bike Messenger: Cab Drivers Are Not The Biggest Problem On The Road</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="F4M2hkbjpPAmrWcw1MujrE5hrWaHzElQ" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

Lyft just invited its top customers into a program that promises secret parties

<p></p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div><p></p></div></div>I didn't become a fan of wrestling until I was 22 years old.<p>As a kid I was smug about it, dismissing WWE fans in my elementary peer group as ill-informed. Didn't they realize it was fake? Who cares about guys fake fighting in a ring with a system of rules that are followed at a comically low rate? As a kid, I was no fun and the worst.</p><p>But in college I tagged along to a party for WrestleMania 30 and was immediately hooked -&#xa0;the entrances, the over-the-top characters, and the drama that inherently comes with any event being broadcast live in front of millions of people was immediately captivating.</p><p>Chances are you've noticed an uptick in wrestling coverage in mainstream media. WWE athletes are now somewhat regular features on ESPN, and among sports journalists being a wrestling fan is almost as common as keeping up with "The Bachelor."</p><p>As you might've heard by now, WrestleMania 33 takes place this Sunday in Orlando, Florida. It's a stacked card, filled with matches that could surely make instant fans out of a few of you, just as it happened to me three years ago. And since I'm willing to bet there are more than a few people out there still bewildered, yet curious at the idea of wrestling, and maybe you're not lucky enough to have a friend who will invite you to his or her Mania party, feel free to consider this your invitation.</p><p>Below is a breakdown of the storylines heading into Sunday. I do my best to introduce you to the stories as they stand before the match, what's at stake, what fans expect to happen, and what could leave people in shock. Because if there's one thing I've learned watching wrestling, it's that when the lights are on, anything can happen.</p><h3><strong>The Hosts of WrestleMania: The New Day</strong></h3><p><strong>The story going in:</strong> The New Day are the most entertaining act in wrestling, full stop. Since uniting under what is best described as a gospel choir gimmick, Big E, Kofi Kingston, and Xavier Woods were given a degree of freedom rarely seen in the WWE, embraced the power of positivity, and became the longest reigning champions in Tag Team history. Since dropping their title, they've held on to their pizzazz while searching for a new place show off their talent.&#xa0;</p><p><strong>What's at stake:</strong> Very little. The role of "host" at WrestleMania is rarely used, with Hulk Hogan and The Rock as the most notable masters of ceremonies in the past. The New Day will come out, get cheered like you can't believe, and leave the crowd extremely excited for what is to come.</p><p><strong>What to expect:</strong> Dancing, joy, and hopefully a trombone.</p><p><strong>Potential shocker:</strong> There is a very slight chance that The New Day get involved in some chicanery. They could potentially interfere with the Raw Tag Team Championship, or possibly mix it up with the Hardys, one of the best tag teams in the world whose recently rumored return to the WWE is a poorly kept secret. But chances are anything this insane would happen the next night on RAW.</p><h3><strong>Gallows &amp; Anderson (c) v Enzo &amp; Cass v Cesaro &amp; Sheamus</strong></h3><p><strong>The story going in:</strong> Gallows and Anderson are powerhouses from New Japan Pro Wrestling that debuted with WWE last year and have finally claimed the Raw Tag Team Championship. Cesaro and Sheamus are an odd couple pairing of in-ring workhorses that started off as enemies before finding common ground in a shared love of beating the crap out of people. Enzo Amore and Big Cass are fan favorites who while showing strength on the main roster have yet to claim their first title.</p><p><strong>What's at stake:</strong> The RAW Tag Team Championship&#xa0;</p><p><strong>What to expect:</strong> Enzo and Cass have an entrance that you have to see (embedded above for your viewing pleasure!) to believe, and at WrestleMania there will be 50,000 people chanting along with Enzo Amore as he proclaims himself as " A Certified G, and a Bonafide Stud." It's going to be great. The match itself is a ladder match, so you can look forward to a few high spots. Gallows and Anderson can both give out and take a beating, so be ready for some hard hits. And chances are Cesaro swings somebody and Sheamus gives someone a boot to the face. In my fantasy, Enzo and Cass will climb to the top of the ladder and finally claim their titles, but a lot could happen in this one.</p><p><strong>Potential shocker:</strong> Back when they wrestled in New Japan, Gallows and Anderson were both members of "The Club," a crew of bad guys that brought havoc to anyone that dared to cross their path. Since their move to WWE, a few other members of The Club have followed, including AJ Styles and Finn Balor. Fans have been waiting for the moment The Club would reunite to take over WWE, and while I highly highly doubt it happens here, it's something to look for in the near future.</p><h3><strong>Dean Ambrose (c) v Baron Corbin</strong></h3><p><strong>The story going in:</strong> Dean Ambrose and Baron Corbin are both bad dudes that don't really like each other. This is wrestling distilled.</p><p><strong>What's at stake:</strong> The Intercontinental Title</p><p><strong>What to expect:</strong> Baron Corbin is the younger guy here and less well established but shows a ton of promise, so chances are he comes away with the title in a show of strength. Dean Ambrose cut his teeth in hardcore matches that are too bloody to believe, so this match has the potential to get pretty crazy. Baron Corbin's finisher, "End of Days," is one of my favorites in wrestling and Dean will sell it like a million bucks.</p><p><strong>Potential shocker:</strong> Blood. Blood is not something that happens a ton in modern WWE, but knowing these two there's a chance we see some color in this match, which would be notable.</p><h3><strong>Chris Jericho (c) v Kevin Owens</strong></h3><p><strong>The story going in:</strong> OH MAN WHERE TO BEGIN. Chris Jericho is a legend in wrestling and involved in any conversation for the best to ever enter the squared circle. Kevin Owens made it to WWE last year after being an indie sensation, and quickly made his mark after pinning John Cena clean in his debut. The duo got together and quickly became best friends, staying true to each other and putting any potential enemies on "The List of Jericho" which Chris dutifully kept on his clipboard. After a run of success where both men stood as champions, Jericho decided that they deserved a "Festival of Friendship" to celebrate the glory that they had gained together. Then, in a turn that shocked the WWE Universe, Kevin Owens turned on Jericho, leaving the former best friends as mortal enemies, destined to fight at WrestleMania.</p><p><strong>What's at stake:</strong> The United States Championship. The Future of Friendship.</p><p><strong>What to expect:</strong> This could be the match of the night. Despite his age, Jericho is down for anything (he took a body slam into tacs last year), and he will want to do anything and everything to make KO look amazing. I'm hoping this match gets at least 20 minutes and becomes an instant classic.</p><p><strong>Potential shocker:</strong> Kevin Owens has a plethora of moves that he honed in his indie days that he still hasn't shown off in the WWE. We could see some amazingly dangerous and beautiful flying here. Also, a powerbomb from the top rope is well in play - you'll know it when you see it.</p><h3><strong>Bailey (c) v Charlotte Flair v Sasha Banks v Nia Jax</strong></h3><p><strong>The story going in:</strong> Bayley, the perennial underdog who fights with all her might to overcome the odds is the RAW Women's Champion, thanks in part to a little help from her good friend Sasha Banks. Charlotte Flair, daughter of Hall of Famer Ric Flair is a former champion that is probably the most impressive woman currently in WWE. Nia Jax is a giant that towers over all three of her opponents.</p><p><strong>What's at stake:</strong> The RAW Women's Championship</p><p><strong>What to expect:</strong> This match could go so many ways. It's an elimination match as opposed to a traditional Fatal Fourway, meaning the champion will be the last woman standing as opposed to the first to score a pinfall or submission. Expect Nia to toss her opponents around and land more than one Samoan Drop, but other than that, anyone could take the title here.</p><p><strong>Potential shocker:</strong> Sasha Banks could turn on Bayley, which would be absolutely heartbreaking. There are few people as positive and loving as Bayley (her shirts are often emblazoned with the words "I'm a Hugger"), and to see her best friend slam her to the ground would be devastating, but also extremely entertaining.</p><h3><strong>John Cena &amp; Nikki Bella v The Miz &amp; Maryse</strong></h3><p><strong>The story going in:&#xa0;</strong>It's a tale of two couples. Cena and Bella are two of the biggest names in wrestling and rightfully so, while The Miz and Maryse are both self-absorbed with their own greatness. It's been an amazing storyline to follow because it's very real, see above for some of the low blows The Miz has fired off at Cena.&#xa0;</p><p><strong>What's at stake:</strong> A lot of bragging rights. The Miz has already pinned Cena at WrestleMania before, and Cena is not a man that like to lose twice in a row to an opponent on wrestling's biggest stage.</p><p><strong>What to expect:</strong> A whole lot of fun. Few characters are as compelling as The Miz on mic, and Cena will not be looking to let the crowd down. Nikki Bella has a ton of talent as a wrestler while Maryse is well practiced at the art of pulling off cheap moves without the referee noticing.&#xa0;</p><p><strong>Potential shocker:</strong> Women and men rarely enter the ring against each other in the WWE Universe - even in intergender matches like this one. But The Miz is quite a weasel in the ring, and Nikki Bella can take a hit… a combination that could lead to a very angry John Cena.</p><h3><strong>Shane McMahon v AJ Styles</strong></h3><p><strong>The story going in:</strong> AJ Styles, The Phenomenal One, has been the best wrestler on the roster since his debut at the Royal Rumble last year. He's been the leading draw on SmackDown Live, and put on absolutely incredible matches - he's a guy you have to see to believe. His opponent at Mania is Shane McMahon, commissioner of SmackDown Live and son of WWE Uberlord Vincent K McMahon. AJ has been disrespected, and is angry (rightfully so!) that he does not have a title match at Mania, and recently showed his frustration by putting Shane through a car window. Shane recovered, and challenged Styles to settle their differences in the ring.</p><p><strong>What's at stake:</strong> The balance of power at SmackDown Live</p><p><strong>What to expect:</strong> Absolute insanity. Shane McMahon is known less as a wrestler and more as a madman. While he's far from a regular in-ring competitor, when he does enter the squared circle, Shane-O-Mac is fearless in terms of putting his body on the line. He's jumped from the top of cages and broken through more walls and windows than the Kool-Aid man. AJ Styles is something of a daredevil himself, and with a few weeks preparation there is no telling what could happen in terms of carnage.</p><p><strong>Potential shocker:</strong> When Mania opens, scan the set for the highest spot in the arena. Shane might jump off of it.</p><h3><strong>Triple H v Seth Rollins</strong></h3><p><strong>The story going in:</strong> Seth Rollins was chosen by Triple H as the heir apparent to the throne of evil wrestler, with both men using The Pedigree as their finishing move of choice. But Triple H turned on Seth, enlisting the help of Samoa Joe to break Rollins into pieces. The plan worked, with Rollins sustaining a real injury that has kept him out of action for weeks now. Rollins is still not cleared to perform, but Triple H challenged him to a non-sanctioned match and had Seth sign a "Hold Harmless Agreement" that assures that he can't sue Triple H if he&#xa0;does irreperable damage.</p><p><strong>What's at stake:</strong> Seth Rollins leg</p><p><strong>What to expect:</strong> Seth will figure out a way to pull this out. Triple H is evil, but Seth is one of the best wrestlers in the company and needs to land on his feet after a few recent injuries. Ideally, the duo will trade pedigrees much to the crowd's delight.</p><p><strong>Potential shocker:</strong> Samoa Joe might&#xa0;show up in an effort to aid Trpile H and help finish what he started.</p><h3><strong>The Undertaker v Roman Reigns</strong></h3><p><strong>The story going in:&#xa0;</strong>The Undertaker is a force at WrestleMania, having only lost on wrestling's biggest stage once in his entire career. The story on Roman Reigns is that he has been chosen by management to be the next face of the WWE, and many fans hate him for it. In recent weeks Taker and Roman have been claiming ownership of the "yard," an abstract concept that you learn to accept because The Undertaker says it matters and you do not question The Undertaker under any circumstances.</p><p><strong>What's at stake:&#xa0;</strong>The proverbial "Yard," possibly the career of The Undertaker</p><p><strong>What to expect:&#xa0;</strong>The latest rumor is this match might go on last, which will undoubtedly fuel speculation that this is Taker's last match ever. That makes picking a winner even tougher - legends like to "go out on their back," losing their last match in order to help make an up-and-comer look strong, but if WWE really let Roman put Taker in the ground the arena will be filled with some of the loudest boos you've ever heard.</p><p><strong>Potential shocker:&#xa0;</strong>Braun Strowman, another former Wyatt brother and essentially a giant, has inserted himself into a few moments leading into this match, so there's a chance he shows up unannounced and tries to dig a few graves of his own.</p><h3><strong>Bray Wyatt (c) v Randy Orton</strong></h3><p><strong>The story going in:</strong> Bray Wyatt is something of a cult leader out of season one of "True Detective" and had temporarily recruited The Viper Randy Orton to be a part of the family. Orton betrayed Wyatt and is now using the title opportunity promised to him after his win at the Royal Rumble to take down his former brother. Also, a few weeks ago Orton burnt down Bray's house for good measure.</p><p><strong>What's at stake:</strong> The WWE World Heavyweight Championship</p><p><strong>What to expect:</strong> A great match. These are two wrestlers who can really work.</p><p><strong>Potential shocker:</strong> A few former members of the Wyatt family - Luke Harper and Erick Rowan - could both potentially insert themselves into this match to sway it one way or the other. The question is, if they do come down the ramp, whose side will they be on?</p><h3><strong>Goldberg (c) v Brock Lesnar</strong></h3><p><strong>The story going in:</strong> Two of the most powerful forces in wrestling collide, this time with a title on the line. Goldberg shocked the WWE Universe at SummerSlam when he destroyed Brock Lesnar in seconds. When the pair faced each other down in the Royal Rumble back in January, the story was much of the same -&#xa0;Lesnar entered the ring and within seconds was speared, thrown over the top rope, and eliminated. In this rematch, Lesnar will be looking to take revenge and send Goldberg to Suplex City.</p><p><strong>What's at stake:</strong> The WWE Universal Title</p><p><strong>What to expect:</strong> Brock Lesnar does not lose all that often, and I'm not sure off the top of my head if anyone has ever beaten him twice. After being caught off guard twice in a row by spears to start the match, I'm thinking Lesnar has the move scoped out and is going to be ready for it this time.</p><p><strong>Potential shocker:</strong> First, there is a chance that Goldberg beats Lesnar once again, and WWE leans into a story line where Goldberg "has his number!" for lack of a better term. This would be shocking. Goldberg is not expected to remain a regular attraction much longer, and again, no one beats Brock twice.</p><p><strong>BONUS Potential shocker:</strong> Last year my favorite performer Finn Balor was called up from NXT and shotgunned right to the top, defeating Seth Rollins at SummerSlam to become the first ever WWE Universal Champion. Sadly, in the match that won him the title, he sustained a shoulder injury that has kept him out of competition since. It was truly devastating. Today, thanks to social media and reports from house shows, we know that Finn is now back in fighting shape, although he has yet to be seen on camera yet. While I expect them to save it for RAW the next day, there is a chance that after Brock wins the title and is standing tall in the middle of the ring, the lights suddenly fall dark and The Demon enters. It's the best entrance in wrestling, and if this happens you can safely assuming I am openly sobbing.</p><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div>

A Beginner's Guide to WrestleMania

<p class="p1"><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>Reuters/Robert Galbraith</span></p><p class="caption">Intel CEO Brian Krzanich</p></div><p></p></div></div>There's been a lot of excitement around the <a href="http://newsroom.intel.com/community/intel_newsroom/blog/2015/09/01/introducing-6th-generation-intel-core-intels-best-processor-ever">release of Intel's new sixth generation Core processor</a> on Wednesday, but one particular industry may not be too happy about it: the tablet market.</p><p class="p2">Intel calls its new chips, codenamed Skylake, the company's "best processors ever," with significantly improved performance. It says they could deliver 2.5X better speed and 3X battery life, while offering 30X enhanced graphics than the average 5-year old PC.</p><p class="p2">Basically, it allows for the PC to cut its weight and thickness in half, while speeding up the overall performance.<span class="Apple-converted-space">  </span>On top of that, it would have less heating, making some laptops go fanless, and almost no wires with its USB-C cable compatibility.</p><p class="p2">In other words, the PCs with Intel's new Skylake chips could possibly look as sleek as some of the tablets, while providing the same type of computing power you'd expect from any personal computer.</p><p class="p2">"It's taking the good parts of a phone and tablet, and then adding it to the benefits of a PC," Patrick Moorhead, principal analyst at Moor Insights &amp; Strategy, told Business Insider. "If Intel, Microsoft, and its big partners, like HP, Lenovo, and Dell, can get aligned, they will revive the PC market - and I do think it'll come at the expense of larger tablets."</p><p class="p2">Moorhead said that there's been a general conservativeness in the PC industry that caused most manufacturers to not be aggressive enough with their designs. But the new Intel chips will allow them to be more creative, and it's already being seen with some of the new Skylake-powered PCs scheduled to be released, he pointed out.</p><p class="p2">"When you look at what is actually going to be available and what has been promised, I would say there is more alignment than ever before," he said. "I think the Skylake is the PC industry's biggest opportunity in the last 5 years, and it's up to the players in it to take advantage of it."</p><p class="p2"><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Lenovo</span></p><p class="caption">Lenovo's Ideapad MIIX 700, a tablet that doubles as a laptop, will run Intel's newest chip.</p></div><p></p></div></div></p><p class="p2">In particular, when Skylake is combined with Microsoft's latest Windows 10 operating system, it enables a lot of unique features, like facial recognition and wireless charging, which will only trigger more people to consider buying a PC over tablets, analysts say.</p><p class="p2">"The new features supported by Skylake, and in combination with Windows 10, will enable more attractive PC designs that will address today's needs better than older products, and compete better with tablets and phones," IDC analyst Loren Loverde told us.</p><p class="p2">"Now, it's the PC markets turn to come back with new features to differentiate it from the tablet market and give it a unique proposition that the tablet can't touch," another IDC analyst, Shane Rau, said.</p><p class="p2">If true, the tablet market could be in trouble. IDC's latest data suggest the <a href="http://www.idc.com/getdoc.jsp?containerId=prUS25811115">worldwide tablet market has been in decline</a>, dropping another 7% year-over-year in the second quarter of 2015. Apple's iPad, largely credited with creating the tablet market, saw its sales drop another 18% in its latest quarter from the previous year, selling 10.9 million units, a four-year low. Its sales now accounts for only 9.1% of Apple's overall revenue, and is now a smaller business than the Mac products.</p><p class="p2">Neil Cybart, an independent Apple analyst at Above Avalon, writes the tablet market is in even worse shape <a href="http://www.businessinsider.com/apple-needs-a-new-direction-for-the-ipad-2015-8">in a recent note</a>.</p><p class="p2">"…the iPad and tablet have been on the decline for years and things continue to worsen with the overall tablet market hitting negative territory for the first time. All momentum has been lost," he wrote.</p><p class="p2"><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Above Avalon</span></p></div><p></p></div></div></p><p class="p2">But that doesn't mean the tablet market will be wiped out all of a sudden. Skylake won't be available on laptops until later this year, and it takes a long time to revive a market as big as the PC business. Plus, Apple is rumored to be coming out with an <a href="http://www.businessinsider.com/apple-ipad-pro-release-date-2015-9">even bigger iPad</a> later this year.</p><p class="p2">"Reviving the PC business takes a lot more than just having a better processor," Mark Hung at Gartner said. "With Skylake's launch, coupled with Windows 10, there's some hope in the industry that it can, it not revive, slow down the decline of PC sales."</p><p class="p2">IDC's Shane Rau added there's other macroeconomic issues that need to be addressed to in order to help boost PC sales. In any case, the turnaround won't happen in the near short term, he stressed.</p><p class="p2">"I think this could be part of the long-term push back of the PC market on the tablet market, and these new features will have a positive effect [on the PC market]," he said. "But they're going to play out over time, and not just stimulate the market at any one moment like this holiday season."</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/biggest-changes-coming-ipad-ios-9-multitask-new-apple-2015-7">The 2 best features coming to the iPad</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="dxYzc1djoXDxpNw53fCtBBZv5ICoIKtG" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

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