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4 mins read
Baadshah of Bollywood Shah Rukh Khan debuts on India's richest list with Rs 7,300 cr — here's how the King made his wealth
Shah Rukh Khan joins India's wealthiest with Rs 7,300 crores, driven by ventures in films, producti…
3 mins read
Why Shahrukh Khan will always be the king of brandverse
Here is a list of SRK's best ads
2 mins read
Priyanka Chopra Jonas’ brand value beats Akshay Kumar and Salman Khan: Report
Priyanka Chopra Jonas scores higher than Akshay Kumar and Salman Khan in terms of monetary terms, …
1 min read
Checkout IPL teams and their net brand value; Shahrukh Khan's KKR holds the third spot
According to Duff & Phelps, Mumbai Indians retained the top spot in the franchise brand rankings fo…
1 min read
MS Dhoni is the most popular celebrity endorser this IPL 2020 , shows report
The captain cool has emerged the top Celebrity
4 mins read
Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible
Cadbury India gives a chance to all small businesses to onboard India’s biggest brand ambassador, S…
2 mins read
Shah Rukh Khan is still the reigning star of Bollywood with no else on the horizon to claim the throne
Shah Rukh Khan made India fall in love with the name of Raj, as branded it as that of an eternal lo…
7 mins read
What makes Virat Kohli the most loved brand ambassador during IPL
Kohli is one of the most visible faces on television with more than 17 brands in his kitty
2 mins read
FMCG players complain of lack of workers and trucks to meet demand
Addressing of local issues in many states that have hindered movement of goods would certainly …
PTI
3 mins read
Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study
The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have…
2 mins read
Ogilvy-Vivo put ‘plagiarism’ spat to rest, reach an ‘amicable agreement’ outside court
This agreement was reached weeks after Ogilvy dragged Chinese smartphone maker Vivo to court claimi…
6 mins read
The relevance of brand colors are redundant, it’s all about differentiation
What do Volkswagen, Volvo, Tata, Ford and GM have in common?
3 mins read
Exclusive: Yepme to soon launch a Zara-like brand in India!
There's special focus on the brand side because that's what Yepme is aiming for - "to become the be…
8 mins read
NFTs may finally leverage India's fandom for Korean drama and music, which Indian brands have failed to cash in on
For most fans, the affair with South Korean culture began with Korean popular music (K-pop) and …
4 mins read
We've seen a significant positive impact on brand recall and business metrics following our IPL campaign featuring Aamir Khan and Alia Bhatt: Richa Sharma, PhonePe
The ads have been created by Leo Burnett India
5 mins read
It’s not Bollywood films, it’s the superstars that people seem to be tired of
Two movies of new-age star Ranveer Singh - 83 and Jayeshbhai Jordaar too failed at the box off…
2 mins read
5 instances when Shah Rukh proved to be an even better businessman
In these 23 years, Shah Rukh has transformed himself from that humble beginner to the uncrowned kin…
4 mins read
Pakistan's Prime Minister Imran Khan has been ousted in a no-confidence vote
Pakistan's political opposition ousted the embattled prime minister, Imran Khan, in a no-confidence…
Kathy Gannon and Munir Ahmed
2 mins read
King of Bollywood in trouble for financial irregularities in IPL?
Under this case, at the time of incorporation in 2008, Red Chillies had 9,900 shares of KRSPL. The…
3 mins read
#AppWapsi: Here’s what Aamir Khan’s association with Snapdeal tells us about brands and brand ambassadors!
Brands in India have traditionally relied on popular faces – Bollywood actors and cricketers for co…