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Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible
Cadbury India gives a chance to all small businesses to onboard India’s biggest brand ambassador, S…
Why Shahrukh Khan will always be the king of brandverse
Here is a list of SRK's best ads
MS Dhoni is the most popular celebrity endorser this IPL 2020 , shows report
The captain cool has emerged the top Celebrity
Priyanka Chopra Jonas’ brand value beats Akshay Kumar and Salman Khan: Report
Priyanka Chopra Jonas scores higher than Akshay Kumar and Salman Khan in terms of monetary terms, …
How Pepsi continues to stay relevant and connect with every generation
From Dil Maange More to Har Ghoont Mein Swag, here's how Pepsi's communication has evolved over the…
FMCG players complain of lack of workers and trucks to meet demand
Addressing of local issues in many states that have hindered movement of goods would certainly …
PTI
Ponds Cold Cream gives a new emotional twist to its googly woogly wooksh and its latest ad is a must watch
Ponds Cold Cream has revived its old ‘Googly Woogly Wooksh’ tagline with a new twist
It’s not Bollywood films, it’s the superstars that people seem to be tired of
Two movies of new-age star Ranveer Singh - 83 and Jayeshbhai Jordaar too failed at the box off…
Indian Netflix viewers fastest in the world to binge watch a whole series! And it’s not drama or comedy that sets Indian viewers on a binge spree
Indian Netflix viewers fastest in the world to binge watch a whole series! And it’s not drama or co…
Exclusive: Yepme to soon launch a Zara-like brand in India!
There's special focus on the brand side because that's what Yepme is aiming for - "to become the be…
Priyanka Chopra and Salman Khan are the topmost internationally searched celebrities
Another fascinating fact revealed in this case study is that Madhubala is the 6th most eminent actr…
Virat and Anushka lead list of power couples overtaking Deepika-Ranveer, Akshay-Twinkle
Virushka as Virat and Anushka were hailed to an advertiser’s dream come true as as they combin…
Cult.fit's 'Jaa Simran Jaa' advertisement taken down from YouTube after Yash Raj Films flags it for copyright infringement
Cult.fit says that the advertisement was produced and released after all due diligence
India vs West Indies ODI: Seven Indian team members test positive including Shikhar Dhawan, Ruturaj Gaikwad, and Shreyas Iyer
Four other persons, including net bowler Navdeep Saini, have also tested positive for COVID-19. …
PTI
What makes Virat Kohli the most loved brand ambassador during IPL
Kohli is one of the most visible faces on television with more than 17 brands in his kitty
Lockdown: Availability of transportation trucks, workers remain key challenges, say FMCG players
When specifically asked about stock situation, the ITC spokesperson said, "In these trying times, …
PTI
Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season
Swiggy and CoinDCX joined the reality show as its ‘co-powered by’ sponsors
Lockdown: States seal borders to stop migrants; Non-availability of labour hit supplies
New Delhi, Mar 30 () Seeking to contain mass spread of the deadly coronavirus, several states on M…