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<ul><li>The king of romance and hearts got his first endorsement deal in 1988 with Liberty Shoes. Since then, his brand image has grown leaps and bounds. </li><li>As Shahrukh Khan turns 55 today, we look back at some of his old ads that'll forever be our favourites.</li></ul>The badshah of Bollywood, Shahrukh Khan, turns 55 today. He has won many hearts for his romantic movies and the superstar has also been the brands’ favourite since the 90s. <br /><br />Over the years, he has worked with brands across categories ranging from sports to cola to pan masala. His strong charismatic personality, knack for romance and modest journey from New Delhi to becoming the biggest star in the Bollywood industry, makes him one of the most recalled personalities in the endorsement world.<br /><br />SRK started his brand journey with Liberty Shoes in 1988 and went on to represent brands like Pepsi, LML, Nokia, Dish TV, D’Decor, LUX, Big Basket, BYJU’S. <br /><br />          <div type="Youtube" id="1B_FqMJupn4" title="SRK's First Commercial with Liberty Shoes - 1989" thumbUrl="https://i.ytimg.com/vi/1B_FqMJupn4/mqdefault.jpg"></div><br />According to Duff &amp; Phelps ‘Celebrity Brand Valuation Study 2019’, Shahrukh Khan’s Brand value stood at $66.1 million and he was ranked fifth in 2018 and 2019. <br /><br /><br />He has also grown leaps and bounds on social media. As per Duff &amp; Phelps report, he saw a 27.3% growth CAGR in his social media (Facebook, Twitter and Instagram) following from 2017 to 2019. Today, he has 41.2 million followers on Twitter and 22.9 million followers on Instagram. <br /><br />According to a TAM report that provides a ranking of top 10 celebrities in brand endorsements space in the period of Jan-Jun’20, SRK added 3% share of ad volume on TV with an average visibility of 4 hours per day across all TV channels. <br /><br /><br /><br />While he hasn’t been seen on the big screen since Zero in 2018, he will be evergreen in the brandverse. His journey will always continue to inspire budding actors and all millennials. He was not born with a silver spoon but he worked hard to earn the love and respect he gets today. He stands for leadership, romance, determination, empathy, power and yet, has an approachable image. <br /><br />Despite slipping on the top celebrities list, SRK still draws a hefty paychecks. As per media reports, he charges Rs 3.5 to 4 crore per day for an ad shoot.<br /><br />So, on his 55th birthday, we look back at some of his old ads and his legacy that was created over the years: <br /><br /><strong>Pepsi</strong><br />          <div type="Youtube" id="mU_PXZK7i-w" title="Oye Bubbly Full Version" thumbUrl="https://i.ytimg.com/vi/mU_PXZK7i-w/mqdefault.jpg"></div><br /><strong>Frooti</strong><br />        <div type="Youtube" id="yVI7JelAzPc" title="Frooti Ad 2013: Shahrukh Khan" thumbUrl="https://i.ytimg.com/vi/yVI7JelAzPc/mqdefault.jpg"></div><strong><br />LUX</strong><br />        <div type="Youtube" id="ZFFHjQxHLTA" title="lux ad - SRK" thumbUrl="https://i.ytimg.com/vi/ZFFHjQxHLTA/mqdefault.jpg"></div><br /><strong>DishTV<br /></strong>        <div type="Youtube" id="L9p0zoY0GP4" title="DishTV-Life Masala Maar Ke" thumbUrl="https://i.ytimg.com/vi/L9p0zoY0GP4/mqdefault.jpg"></div><br /><strong>BYJU’S</strong><br />        <div type="Youtube" id="J0eAlEIWZok" title="BYJU'S Classes New Full HD Ad Advertise Of SRK Shah Rukh Khan For IPL Season 2020" thumbUrl="https://i.ytimg.com/vi/J0eAlEIWZok/mqdefault.jpg"></div><br /><strong>Big Basket</strong><br />        <div type="Youtube" id="AHP-KsAqggQ" title="Big Basket - The Skeptic" thumbUrl="https://i.ytimg.com/vi/AHP-KsAqggQ/mqdefault.jpg"></div><br /><strong>Hyundai</strong><br />        <div type="Youtube" id="Xg8bFlt4KzU" title="Haq Hai Humara ( Official Video ) | Shah Rukh Khan | Vishal Mishra | Manoj Muntashir" thumbUrl="https://i.ytimg.com/vi/Xg8bFlt4KzU/mqdefault.jpg"></div><br /><strong>Denver</strong><br />        <div type="Youtube" id="9dLSFqxG0UA" title="Shah Rukh Khan was not born with a silver spoon, He earned it!" thumbUrl="https://i.ytimg.com/vi/9dLSFqxG0UA/mqdefault.jpg"></div><br /><strong>D’décor</strong><br />        <div type="Youtube" id="EjK6SEui7uY" title="Best D'Decor Commercials ft. Shahrukh khan &amp; Gauri Khan" thumbUrl="https://i.ytimg.com/vi/EjK6SEui7uY/mqdefault.jpg"></div><br /><strong>Airtel</strong><br />        <div type="Youtube" id="HhN30S-EwcI" title="Airtel- A Shah Rukh Khan Advertisement" thumbUrl="https://i.ytimg.com/vi/HhN30S-EwcI/mqdefault.jpg"></div><br /><strong>Royal Stag</strong><br />        <div type="Youtube" id="cqIU86Uuzpw" title="Royal Stag ft. Shah Rukh Khan" thumbUrl="https://i.ytimg.com/vi/cqIU86Uuzpw/mqdefault.jpg"></div><br /><strong>Sunfeast</strong><br />        <div type="Youtube" id="h6rdjqJ8z5M" title="Shah Rukh Khan - Sunfeast Advertising (old)" thumbUrl="https://i.ytimg.com/vi/h6rdjqJ8z5M/mqdefault.jpg"></div><br /><strong>Pan Vilas</strong><br />        <div type="Youtube" id="J6LAN-gTaFY" title="Pan Vilas - Shahrukh Khan says #AurKareebAaJao TVC (30sec)" thumbUrl="https://i.ytimg.com/vi/J6LAN-gTaFY/mqdefault.jpg"></div><br />

Why Shahrukh Khan will always be the king of brandverse

<br /> An average day for <keyword id="6357753" type="PERSON" weightage="100" keywordseo="shahrukh-khan">Shahrukh Khan</keyword> is rising up early and working out! No, that’s exactly not the way. Waking up early and working out is what <keyword id="6355923" type="PERSON" weightage="20" keywordseo="Aamir-Khan">Aamir Khan</keyword> has taught us in his recent inspirational video recently during the promotion of his upcoming movie ‘Dangal’. However for the King of <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword>, things are different.<br />
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The 51 year old actor ruling Bollywood for decades has a well toned physique since the beginning of his career. For his movies ‘Om Shanti Om’ and ‘Happy New Year’, Shahrukh underwent tremendous training and grew muscles. He has stunned us with his six pack abs in 2007. That was one major inspiration for many youngsters to take up the working out as a favourite pastime.<br />
Shahrukh Khan is 5 feet 8 inches tall and weighs 73 kgs.<br />
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And here’s how he works out.<br />
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<em>(Image: India Times)</em><br />

Here’s how Shahrukh Khan stays so damn fit at the age of 51

<ul><li>Mondelez has launched the second leg of ‘<keyword id="12381951" type="General" weightage="20" keywordseo="not-just-a-cadbury-ad" source="Orion">Not Just a Cadbury ad</keyword>’ that went on to win two lions this year at Cannes.</li><li>This Diwali, Cadbury and <keyword id="531122" type="General" weightage="20" keywordseo="ogilvy-india" source="Orion">Ogilvy India</keyword> take their campaign ‘Not Just a Cadbury ad’ a notch higher.</li><li>They have used machine learning to recreate <keyword id="1671" type="General" weightage="20" keywordseo="shah-rukh-khan" source="Orion">Shah Rukh Khan</keyword>’s face and voice to promote all possible local stores in India.</li></ul>Mondelez India and Ogilvy India’s Not Just a Cadbury ad from 2020 was one of the most talked-about campaigns during Diwali last year. It took the internet by storm, garnered a lot of love from brand experts and went on to win two <keyword id="177378" type="General" weightage="20" keywordseo="cannes-lions" source="Orion">Cannes Lions</keyword> later in 2021. Now, the brand and Ogilvy India have launched the second edition of the ad and it has only gotten grander. This time, <keyword id="136808" type="General" weightage="20" keywordseo="cadbury-india" source="Orion">Cadbury India</keyword> is giving an opportunity to local businesses to hire India’s biggest brand ambassador, <keyword id="6357753" type="General" weightage="100" keywordseo="shahrukh-khan" source="Orion">Shahrukh Khan</keyword>. <br />          <div type="Youtube" id="5WECsbqAQSk" title="Supporting Local Retailers This Diwali | Not Just A Cadbury Ad Campaign Video" thumbUrl="https://i.ytimg.com/vi/5WECsbqAQSk/mqdefault.jpg"></div><br />According to IBEF.org, India has about 6.3 crore MSMEs and the number of retail grocery retailers across India in 2020 amounted to about 12.8 million. This included traditional and modern retailers within the segment, and excluded SMBs and a gazillion different kinds of local stores. It is impossible to cover all these stores in a campaign. So, how did Cadbury India make it possible for all of these small enterprises to onboard Shahrukh Khan as their brand ambassador? <br /><br />The brand turned to Artificial Intelligence. Enabled by Rephrase's tech, the team used Machine Learning to recreate Shahrukh Khan’s voice and face to take the local store’s names in the ad. It was followed by a hyperlocal targeting campaign. The different versions of the same ad with local store names were targeted as per the pincode of the viewer, showing them only the nearby stores.<br /><br />From garment owners to local sweet shops, all SMBs can visit Cadbury India’s website and create their own version and share it on their social media platforms. <br /><br />The ad ends with happy faces and local store owners expressing how amused they are. "I still can't believe that Shah Rukh Khan made an ad for my store," says a local garment owner.<br /><br />“The small stores around us deserve to have a Happy Diwali," says Shahrukh Khan, who has indeed become India's biggest brand ambassador as he represents SMBs of all kinds this year.<br /><br />Not much to our surprise, the ad has gone viral and no one could stop talking about it over the weekend.<br /><div type="twitter" handle="nairsameer" handlename="Sameer Nair" image="http://pbs.twimg.com/profile_images/579511576014651392/wjmKrPiv_normal.jpg" favoritecount="4367" retweetcount="1155" status="Not just a Cadbury Ad!Way to go @DairyMilkIn #SRK #HappyDiwali https://t.co/JTxDECYRFl" createdat="1634986210000" id="1451863513102647299"></div><br /><div type="twitter" handle="anujachauhan" handlename="anuja chauhan" image="http://pbs.twimg.com/profile_images/1388088514542149633/lDmI2vn-_normal.jpg" favoritecount="292" retweetcount="71" status="#ShahRukhKhan  is the best metaphor we have for the Idea of India. And #Cadbury has proved that they are not just k… https://t.co/lvENV6psbs" createdat="1634997450000" id="1451910658719584262"></div><br /><div type="twitter" handle="RahulDevRising" handlename="Rahul Dev" image="http://pbs.twimg.com/profile_images/1256300956217536512/qCwAYjkt_normal.jpg" favoritecount="2654" retweetcount="688" status="Superb! Only ⁦he⁩ could have pulled this off! Weldon ⁦⁦@iamsrk⁩ #SRK ⁦@DairyMilkIn⁩ #HappyDiwali ⁦YouTube https://t.co/BnCw4srxY5" createdat="1635027324000" id="1452035957138419713"></div><br />Commenting on the launch of the second edition of the campaign, Anil Viswanathan, Senior Director – Marketing, Mondelez India, said, “2020 was whirlwind of a year, followed by an unhurried 2021. The lockdowns proved to be an ambush, especially for small businesses. The launch of the 'Iss Diwali Aap #KiseKhushKarenge' campaign was our way of lending support to those local ventures, helping them build resilience. It is the success of our first edition that inspired us to further take our purpose of generosity at the heart of these businesses and make their 2021 Diwali even more joyful, and we are thrilled to onboard the nation’s most beloved and talented actor, Shah Rukh Khan as the face of the current campaign. We have also partnered with Rephrase.ai who helped us leverage the might of AI,and help local business owners to light up their brands with a special personalized ad. Not only bringing their audiences closer but igniting interest amongst newer ones. Over the years, our products have become an intrinsic part of India’s celebrations. With this effort, we hope for our consumers to not just take home our products, but also live our purpose of small acts of generosity as they welcome the festive fervor with friends and family.”<br /><br />Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, "The happiness that we generated in 2020 with our first edition of Not just Cadbury ad inspired us to come back with another edition of the idea. We used the power of AI Tech to help numerous small store owners create their very own personalized ads. We hope that this initiative helps boost the sales of small store owners and makes their Diwali sweeter."<br /><br />Shekhar Banerjee, Chief Client Officer, and West Head, Wavemaker India, said, “The massive success of this effort in 2020 prompted us to take it to the next level in 2021, considering Diwali celebrations still haven't returned to pre-covid levels. Consumer and local store outlook is still subdued, and we felt it was relevant this year to continue to extend our support to local retailers. True to our philosophy of leveraging data and tech in crafting all consumer experiences, we have pushed ourselves to greater heights and more inclusivity. We've expanded the scope from 250 pin codes in 2020 to 500 pin codes this year, reaching 2000+ local retailers. This year we're also adding a way for local stores as well as consumers to create their personalized ads and promote themselves or to support their local retailers.<br />

Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible

<ul><li>The release covers a report survey on the online sentiments for 26 Bollywood actors for the period of August - October 2020. </li><li>The sentiments have been analyzed on the basis of 100 million online impressions which include trends on Twitter, Google search Wikipedia, YouTube.</li></ul>Checkbrand, an online sentiment analysis company today announced the data about online sentiments of top movie stars in the country.<br /><br />As per the report, the brand value in monetary terms, basis the engagement and followers for <keyword id="7099679" type="UNKNOWN" weightage="20" keywordseo="Priyanka-Chopra-Jonas">Priyanka Chopra Jonas</keyword> stood at INR 2.65 billion, for <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword> at INR 2.60 billion, followed by <keyword id="6354583" type="UNKNOWN" weightage="20" keywordseo="salman-khan">Salman Khan</keyword> at INR 2.52 billion, <keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> at INR 2.11 billion and Shahrukh Khan at INR 2.09. <br /><br />The most trending (Twitter, Google Search, Wiki, YouTube etc) actress in the last quarter was Kirti Sanon (2334) followed by Priyanka Chopra (2331) and Alia Bhatt (2277). All the top three places were occupied by Indian actresses. Akshay Kumar (1792), Salman Khan (1421), Aamir Khan (1145), Shahrukh Khan (1133)m followed the chart. <br /><br />In terms of engagement, the top three positions have been occupied by male actors. Salman Khan had an engagement of 2.25 lakhs, followed by Shahrukh Khan at 2.16 lakhs, Akshay Kumar at 1.7 lakhs, Ajay Devgan at 0.64 lakhs and Amitabh Bachchan at 0.62 lakhs. The five actors have a collective engagement of 7.3 lakhs, which was more than rest of the collective engagement of 21 film stars which is meager 3.64 lakhs. The 21 stars included both males and females. <br /><br />Only seven movie stars could cross more than one lakh in terms of social media mentions. The names included with mentions are Salman Khan (4.97 lakh), Shahrukh Khan (4.52 lakh), Kangana Ranaut (3.70 lakh), Akshay Kumar (3.54 lakh), Ajay Devgn (1.95 lakh), Aamir Khan (1.88 lakh), Alia Bhatt (1.80 lakh). Despite the increasing popularity of Ananya Pandey and Bhumi Pendkar, their mentions were less than 500 in the last quarter. <br /><br />King Khan still ruled the overall brand score with 41.76, followed by Priyanka Chopra 41.26, Deepika Padukone 36.54, Shraddha Kapoor 34.48. The lowest score was for Kangana Ranaut 9.87. Even Aamir Khan was the third last at 11.69. The overall score is measured out of 100. Five parameters have been considered for devising this score which are followers (20), trends (10), sentiment (30), engagement (20) and mentions (20). <br /><br />Speaking on the sentiment analysis, Anuj Sayal, MD, ADG Online and Checkbrand.online said, “Some interesting facts have come out in the last few weeks. The overall sentiment for KanganaRanuat has gone down. She slipped to almost last position. It is interesting to note that 71% sentiment for Abhishek Bachchan is positive and Aamir Khan’s sentiment is negative at 28.1%. Anushka Sharma’s overall sentiment is negative at 4.6%”<br /><br />“This is our first report and we plan to add more interesting anecdotes in our next quarterly report. We wanted to create a platform which could help brands understand their real value in terms of presence on Digital media on real time basis. We are eager to work and help them improve their overall digital presence,” he further added.<br />

Priyanka Chopra Jonas’ brand value beats Akshay Kumar and Salman Khan: Report

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<span>As a part of their seven-day tour of India and Bhutan which is aimed at building the bond between the two countries, <a href="http://www.businessinsider.in/searchresult.cms?query=prince+william&amp;sortorder=effectivedate">Prince William</a> and Duchess <a href="http://www.businessinsider.in/searchresult.cms?query=kate+middleton&amp;sortorder=effectivedate">Kate Middleton</a> spent the first day of their <a href="http://www.businessinsider.in/searchresult.cms?query=india&amp;sortorder=effectivedate">India</a> tour in Mumbai.</span>
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	<span>They had an exciting first day which involved them paying tribute to the 26/11 victims, playing cricket with <a href="http://www.businessinsider.in/topic/Sachin-Tendulkar">Sachin Tendulkar</a>, trying their hands at football, visiting the Banganga lake, interacting with slum-dwellers and last but not the least rubbing shoulders with the Bollywood glitterati- which included <a href="http://www.businessinsider.in/searchresult.cms?query=srk&amp;sortorder=effectivedate">Shahrukh Khan</a>, Anil Kapoor, Aishwarya Rai among others.<o:p></o:p></span></p>
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	<span>Take a look at the photos chronicling the couple’s day in Mumbai.<o:p></o:p></span></p>

PHOTOS: Here's what Prince William and Kate Middleton did on the first day of their India tour

<keyword id="6003697" type="PERSON" weightage="20" keywordseo="mickey-malani">Mickey Malani</keyword> is the founder of Body Canvas Tattoos, a popular tattoo parlour which has branches in Mumbai, Delhi and London.<br /><br /><br /><keyword id="21307" type="PERSON" weightage="60" keywordseo="Malani">Malani</keyword>, who has attended 52 international tattoo conventions, gained fame as a celebrity tattoo artist when he got an opportunity to work with <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> celebrities a a decade ago.<br /><br />Bollywood actors such as <keyword id="6357753" type="PERSON" weightage="60" keywordseo="shahrukh-khan">Shahrukh Khan</keyword>, <keyword id="6354967" type="PERSON" weightage="60" keywordseo="John-Abraham">John Abraham</keyword>, <keyword id="6354700" type="PERSON" weightage="60" keywordseo="Anil-Kapoor">Anil Kapoor</keyword>, <keyword id="6355923" type="PERSON" weightage="20" keywordseo="Aamir-Khan">Aamir Khan</keyword>, <keyword id="1655" type="PERSON" weightage="60" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword> and <keyword id="6357860" type="PERSON" weightage="60" keywordseo="Anushka-Sharma">Anushka Sharma</keyword> have worked with Malani for films and sportsperson like MS <keyword id="6397" type="PERSON" weightage="60" keywordseo="Dhoni">Dhoni</keyword> have also worked with him for advertisement projects.<br /><br />Business Insider caught up with Malani to discuss what the latest trends in Body Art are when it comes to famous Indians.<br />
	
	
	
	
	
	
	
	
	
	
	<div type="Slideshow" msid="61755901" hostid="261" title="A famous Bollywood Tattoo artist reveals what’s trending in India and the UK" firstImageMsid="61755955" slideCount="3"></div>

A popular Bollywood tattoo artist reveals which tattoo designs you should get

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Shah Rukh Khan, the Indian film industry’s global face and one of the most prominent figures in India, has completed 23 super-successful years in the film industry. It was on 25<sup>th</sup> June 1992 that his debut movie Deewana was released, starring actors Rishi Kapoor and Divya Bharti alongside the humble debutant Khan.<br />
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In these 23 years, Shah Rukh has transformed himself from that humble beginner to the uncrowned king of Hindi cinema. He is one of world’s richest actors with an estimated net worth of more than $600 million.<br />
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However, it’s not only his acting and stardom that have earned him all this moolah. Known to have a knack for business, Khan has many a times proved himself to be an even better businessman than an actor. Here are some instances when the world admired the businessman Shah Rukh more than the actor Shah Rukh.<br />
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1. When he promised himself that he would rule Mumbai, and went ahead to do much more than that. When Shah Rukh Khan was struggling to find a foot in the film industry, he had told his friend Benny Thomas that he would rule Mumbai one day, and the determinant businessman that he is, he went on to rule not just the city or the country but almost the entire world.<br />
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2. When he co-founded his film production company Dreamz Unlimited, just years after being in the industry. It was barely 7 years since he had stepped into the industry when Khan co-founded Dreamz Unlimited, the company that produced three of Shah Rukh’s films before being dissolved. These films were Phir Bhi Dil Hai Hindustani, Asoka and Chalte Chalte. Having the confidence to produce big budget movies after spending a little time in the industry proved to the world that Shah Rukh Khan was not just an actor but also an inherent businessman.<br />
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3. When he transformed Dreamz Unlimited into Red Chillies Entertainment, which became one of India’s biggest production houses. After the success of Chalte Chalte, Shah Rukh realized that he could do much more with film production than just being a part of the team. He then took over Dreamz Unlimited and transformed it into Red Chillies Entertainment, which went on to become one of the biggest and most successful film production houses in India.<br />
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4. When he forayed into other facets of production, and proved to be the best yet again. Not many people know that India’s biggest Visual Effects Studios is owned by Shah Rukh Khan and his wife Gauri Khan. Christened as Red Chillies VFX, the unit handles the special effects of all his home productions and of some other movies as well. The company has won a National Award for its special effects for the 2011 movie Ra.One. He also produces television commercials for various global brands, a strategic move which was much ahead of its time.<br />
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5. When he stepped into sports, for cricket and much more. We all know that Kolkata Knight Riders is co-owned by Shah Rukh Khan, but did you know that KKR is the richest and the most financially successful IPL team? Reports suggest that to bring financial stability, Shah Rukh made sure that the money he got from the appearances he did for IPL went into the account of his team. He also planned for KKR merchandise, which sold like free cakes, all thanks to his stardom and strategic moves. Other than cricket, he also owns a racing team in the i1 Super Series and plans to buy a football team, areas where he would get the first-mover advantage.<br />
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Image credits: Economic Times<br />

5 instances when Shah
Rukh proved to be an even better businessman

At a time when BJP party members have been trolling <keyword id="6357753" type="PERSON" weightage="100" keywordseo="shahrukh-khan">Shahrukh Khan</keyword>, calling him a Pakistani at heart, for a statement the Bollywood superstar made on his birthday saying <keyword id="2472967" type="UNKNOWN" weightage="100" keywordseo="Intolerance-in-India">intolerance in India</keyword> is growing, we have a video for you that brings out the real difference between what Hinduism really is and what the country is perceiving it to be. <br />
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"Hindu worships many gods, India worships politicians, fair skin, Sachin Tendulkar and discounts. Hindu celebrates festival of lights, India me bijli nahi hai (India has no electricity)!" <br />
<br /> This and many more reasons by <keyword id="671" type="PERSON" weightage="100" keywordseo="Vir-das">Vir Das</keyword> to show that Hinduism has nothing to do with <span>what's happening in India today is quite thought provoking. Hear him out!</span><br />
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(Image credit: BCCL)<br />

Vir Das explains why Hinduism has nothing to do with what's happening in India today

<ul><li>In October 2019, <keyword id="1655" type="PERSON" weightage="20" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword> and Salman Khan were searched 2.74 and 1.83 million times respectively. </li><li><keyword id="32176" type="PERSON" weightage="20" keywordseo="amrish-puri">Amrish Puri</keyword> and Shahrukh Khan followed the list and were searched an average of 1.7 million times respectively. </li><li>On the other hand, Priyanka Chopra, <keyword id="836886" type="PERSON" weightage="20" keywordseo="Sunny-Leone">Sunny Leone</keyword>, and Deepika Padukone are the leading ladies on the list.</li></ul>Celebrities draw the maximum attention of audiences all around the world. SEMrush recently conducted a global study on the popularity of Indian actors and actresses across the boundaries. The study contains global data from October 2018 to October 2019 and found that Salman Khan and Priyanka Chopra are the topmost internationally searched Indian celebrities. In October 2019, Priyanka Chopra and Salman Khan were searched 2.74 and 1.83 million times respectively. The most searches for Priyanka Chopra were made in December 2018. She was searched 13.6 million times that month. Searches for Salman Khan in a single month never exceeded 2.74 million; he was searched this many times in December 2018. <br /><br />Excitingly, Priyanka Chopra is leading the race with a monthly search volume of more than 4.2 million, however, Salman Khan has over 2 million monthly searches. The study has two segments bifurcated into Indian actors and actresses. Considering segments individually, the top three most popular actors are Salman Khan, Amrish Puri and Shahrukh Khan. The latter two were searched an average of 1.7 million times respectively. <br /><br />On the other hand, Priyanka Chopra, Sunny Leone, and Deepika Padukone are the leading ladies on the list. Another fascinating fact revealed in this case study is that Madhubala is the 6th most eminent actress with 1.3 million monthly global searches wherein Leone and Padukone have been searched over 3 million and 1.8 million times respectively.<br /><br />Katrina Kaif, Alia Bhatt, Imran Khan, and Ranveer Singh are the other prominent names in the search list of international audiences. Amitabh Bachchan stands at the top 7th position with a monthly search average of 720K.<br /><br />Fernando Angulo, Head of Communications, SEMrush, said, “It is always exciting to know about the film industry and surprisingly India and all other countries slightly have similar preference as Salman Khan is equally popular all around. What added to my surprise is that audiences value that genuine talent and still remember veteran Indian actor Amrish Puri and actress Madhubala as much as they search the celebrities with an active career. Also, there is not much difference in the search volume of present celebrities in comparison to Amrish Puri and Madhubala.”<br />

Priyanka Chopra and Salman Khan are the topmost internationally searched celebrities

<ul><li>.Number of Sports personalities grew by 2 folds in IPL 13 compared to IPL 12.</li><li>Advertisers and Brands using celebrity endorsement increased by 15% and 21% respectively.</li></ul>India’s sporting icon <keyword id="10138" type="PERSON" weightage="20" keywordseo="Mahendra-Singh-Dhoni">Mahendra Singh Dhoni</keyword> continues to be the brand’s favourite this <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> season. <br /><br />The captain cool has emerged the top Celebrity during the first 25 matches of IPL, reveals TAM’s latest report. He endorsed for 10 advertisers. Dhoni is followed by Bollywood stars Aamir Khan and Alia Bhatt.<br /><br />    <div type="image" title="tam - dhoni brands" msid="78750774" hostid="261"></div><br />During IPL 13, 51% of the ads on TV were endorsed by a celebrity and 46% of the ads had a film celebrity, followed by sports stars at 40%. Number of Sports personalities grew by 2 folds in IPL 13 compared to IPL 12.<br /><br />    <div type="image" title="tam - celeb endorsements" msid="78750800" hostid="261"></div><br /><keyword id="6354832" type="PERSON" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword>, Aamir Khan and <keyword id="6357753" type="PERSON" weightage="20" keywordseo="Shahrukh-Khan">Shahrukh Khan</keyword> were common celebrities among the Top 5 in both IPL season 13 and IPL season 12. <br /><br />According to a <keyword id="10134076" type="COMPANY" weightage="20" keywordseo="duff-phelps-celebrity-brand-valuation">Duff &amp; Phelps Celebrity Brand Valuation</keyword> study conducted in 2019, the former captain of team India stood at ninth spot for brand rankings and was valued at $41.2 million.<br /><br /><div type="Article" hostid="261" msid="77587372" title="A look at Captain Cool Mahendra Singh Dhoni's brand associations" mstype="2" mssubtype="0"></div><br />

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