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<ul class="summary-list"><li><keyword id="24754" type="ORGANIZATION" weightage="60" keywordseo="snap">Snap</keyword> just just introduced <keyword id="11293200" type="UNKNOWN" weightage="60" keywordseo="screenshop">Screenshop</keyword>, which allows users to scan and shop their friends' outfits.</li><li>Snapchatters scan their friends' clothing, or upload a saved photo, and can shop similar items in the app.</li><li>Screenshop lets shoppers unlock "shopping recommendations from hundreds of brands."</li></ul><p>If you've ever lusted after your friend's wardrobe, you can now shop looks inspired by their outfits - all within <keyword id="6358096" type="DEFINITION" weightage="60" keywordseo="snapchat">Snapchat</keyword>.</p><p>Users to "scan" and shop outfits using a new Snap feature called Screenshop, which was announced along with a number of new features at the company's Partner Summit on Thursday.</p><p>When Snapchatters scan their friends' clothing, or upload a saved photo, Screenshop will allow them to shop recommendations from hundreds of brands.</p><p>"It's like having a personal shopper right in your Camera, and it's starting to roll out today," Snap said in a <a href="https://newsroom.snap.com/new-ar-tools-and-camera-experiences-for-snapchatters-creators-and-businesses">statement</a>.</p><div type="image" title="Screenshop_Scangif" height="540" width="960" msid="82814466" hostid="261"></div><p>Screenshop a new function in the Scan feature, which can help "identify types of plants, dog breeds, wine bottles, car models, songs etc. through partner integrations." The company has been <a href="https://www.businessinsider.com/snapchat-camera-scan-dog-breeds-augmented-reality-snap-partner-summit-2020-6">focused</a> on introducing technology to scan and analyze real-world objects since 2017.</p><p>Over 170 million new Snapchatters use Scan every month, according to the company.</p><p>"Scan matches what you see through our camera with relevant <keyword id="11853" type="ORGANIZATION" weightage="60" keywordseo="AR">AR</keyword> experiences," a release from Snap said.</p><p>The added shoppable feature will now allow users to go a step further, and actually acquire products similar to outfits they come across in the real world.</p><p>"Snap is a camera company - for many years we have referenced our long-term vision for our camera, <keyword id="6369782" type="UNKNOWN" weightage="60" keywordseo="augmented-reality">augmented reality</keyword>, and 'computing overlaid on the world around us,'" a release from Snap said.</p>

Snapchat's newest shoppable feature lets you browse clothing by scanning pictures of your favorite outfits

<p>Hi and welcome to Insider <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword> for April 8. I'm senior advertising reporter Lauren Johnson, and here's what's going on:</p><ul><li><a href="https://www.businessinsider.com/wpp-omnicom-mdc-others-discuss-plans-to-return-to-office-2021-4">How ad agencies are returning to offices.</a></li><li><a href="https://www.businessinsider.com/publicis-is-backing-the-trade-desks-ad-tracking-initiative-2021-4">The Trade Desk and Publicis.</a></li><li><a href="https://www.businessinsider.com/omnicom-pr-firm-porter-novelli-ceo-reveals-comeback-plan-2021-4">Porter Novelli's turnaround.</a></li></ul><p>If this email was forwarded to you, <a href="http://newsletter.businessinsider.com/join/4np/insider-advertising&amp;hash=7b80d46ae169287dfc6c392039d198579857">sign up here for your daily insider's guide to advertising and media.</a></p><p>Tips, comments, suggestions? Drop me a line at <a href="mailto:ljohnson@insider.com">LJohnson@insider.com </a>or on Twitter at <a href="https://twitter.com/LaurenJohnson">@LaurenJohnson.</a></p><h3><a href="https://www.businessinsider.com/wpp-omnicom-mdc-others-discuss-plans-to-return-to-office-2021-4"></a></h3><h3><a href="https://www.businessinsider.com/wpp-omnicom-mdc-others-discuss-plans-to-return-to-office-2021-4">Here's how major ad agencies like WPP and Omnicom are planning a return to the office</a></h3><ul><li><a href="https://www.businessinsider.com/wpp-omnicom-mdc-others-discuss-plans-to-return-to-office-2021-4">Advertising agencies are redesigning offices with hybrid staff in mind, Lindsay Rittenhouse reported.</a></li><li>The new way of working is letting some companies like <keyword id="168456" type="CITY" weightage="60" keywordseo="WPP">WPP</keyword> and MDC Partners reduce real estate and costs.</li><li>Companies are also taking permanent remote workers and burnout into account.</li></ul><h3><a href="https://twitter.com/LaurenJohnson"></a><a href="https://www.businessinsider.com/wpp-omnicom-mdc-others-discuss-plans-to-return-to-office-2021-4">Read the story.</a></h3><h3><a href="https://www.businessinsider.com/publicis-is-backing-the-trade-desks-ad-tracking-initiative-2021-4"><div type="image" title="Sadoun Cannes.JPG" height="3408" width="4544" msid="81960876" hostid="261"></div></a></h3><h3><a href="https://www.businessinsider.com/publicis-is-backing-the-trade-desks-ad-tracking-initiative-2021-4">Publicis is signing on to The Trade Desk's alternative to cookie-based ad targeting</a></h3><ul><li><a href="https://www.businessinsider.com/publicis-is-backing-the-trade-desks-ad-tracking-initiative-2021-4">Ad giant Publicis Groupe is supporting The Trade Desk's alternative to third-party ad-targeting cookies, Unified ID 2.0, Patrick Coffee and I reported.</a></li><li><keyword id="137598" type="COMPANY" weightage="60" keywordseo="Publicis">Publicis</keyword> is the first ad holding company to support the effort, following a number of adtech companies.</li><li>The Trade Desk is trying to get buy-in for its solution to Apple and Google phasing out those cookies.</li></ul><h3><a href="https://www.businessinsider.com/publicis-is-backing-the-trade-desks-ad-tracking-initiative-2021-4">Read the story.</a></h3><h3><a href="https://www.businessinsider.com/omnicom-pr-firm-porter-novelli-ceo-reveals-comeback-plan-2021-4"><div type="image" title="David Bentley, CEO of Porter Novelli" height="598" width="798" msid="81960877" hostid="261"></div></a></h3><h3><a href="https://www.businessinsider.com/omnicom-pr-firm-porter-novelli-ceo-reveals-comeback-plan-2021-4">Porter Novelli's CEO lays out his plan to revive the PR firm after office closures and years of decline</a></h3><ul><li><a href="https://www.businessinsider.com/omnicom-pr-firm-porter-novelli-ceo-reveals-comeback-plan-2021-4">Omnicom PR agency Porter Novelli is trying to turn itself around after years of decline, Sean Czarnecki reported.</a></li><li>It's refocusing on purpose-driven marketing, helping win work from clients like Sony and the Recording Academy.</li><li>But building a pitch around purpose is risky, and other PR firms are chasing similar work.</li></ul><h3><a href="https://www.businessinsider.com/omnicom-pr-firm-porter-novelli-ceo-reveals-comeback-plan-2021-4">Read the story.</a></h3><h3>More stories we're reading:</h3><ul><li><a href="https://www.businessinsider.com/how-to-get-hired-for-job-at-instagram-tiktok-youtube-2021-4"></a><a href="https://www.businessinsider.com/inside-verizons-new-dei-focused-advertising-plan-2021-4">Verizon just built a tool to vet its ads for bias and pledged to spend more on minority-owned media</a> (Insider)</li><li><a href="https://www.businessinsider.com/how-to-get-hired-for-job-at-instagram-tiktok-youtube-2021-4">How to get hired at Instagram, TikTok, and YouTube, according to company insiders</a> (Insider)</li><li><a href="https://www.businessinsider.com/insurance-startup-lemonade-parts-with-cmo-jeff-brooks-after-year-2021-4">Insurance startup Lemonade parts with its top marketer after just over a year</a> (Insider)</li><li><a href="https://www.businessinsider.com/youtube-facebook-social-media-use-americans-pew-research-2021-4">More US adults use YouTube than any other social media - but Facebook reigns supreme among older Americans</a> (Insider)</li><li><a href="https://www.businessinsider.com/instacart-goat-among-andreessen-horowitz-top-e-commerce-marketplaces-2021-4">Andreessen Horowitz just ranked the top e-commerce marketplaces of 2021. Here's a look inside the top 20, from Instacart to MasterClass.</a> (Insider)</li><li><a href="https://www.bloomberg.com/news/articles/2021-04-07/twitter-is-said-to-have-discussed-4-billion-clubhouse-takeover">Twitter held discussions for $4 billion takeover of Clubhouse</a> (Bloomberg)</li><li><a href="https://www.theinformation.com/articles/snap-acquires-screenshop-app-to-fuel-shopping-push">Snap acquires Screenshop app to fuel shopping push</a> (The Information)</li></ul><p>Thanks for reading and see you tomorrow! You can reach me in the meantime at <a href="mailto:ljohnson@insider.com">LJohnson@insider.com</a> and <a href="http://newsletter.businessinsider.com/join/4np/advertising-insider">subscribe to this daily email here</a>.</p>

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Snapchat's newest shoppable feature lets you browse clothing by scanning pictures of your favorite outfits

Áine Cain

How ad agencies are planning to return to the office

Lauren Johnson

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