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Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favour
We don’t want to be the ‘agency of a brand’ but instead we want to be the storytellers of brands: F…
150 new hires, 10+ new clients, zero layoffs, and an increment for everybody: Here's Schbang’s lockdown story
Schbang has on-boarded 10+ National clients across verticals with an average turnover of INR 500 Cr…
From Clients to Coverage: Decoding Public Relations with Schitt’s Creek
Here's all the lovable characters from Schitt's Creek have taught us about Public Relations
World Mental Health Day: How to address the challenges of overworking in an ad agency
On Mental Health Day, we decided to speak to industry experts to discuss what we can to normalise h…
Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney
Reghunath admits his nervousness. However, he is all set to take up this new responsibility. He sha…
As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future
A look at how brands and agencies can avoid getting embroiled in legal issues while using moment ma…
COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnout
A lot of agencies have upgraded their policies to help their employees
Digital Advertising: The trends to watch out for in 2021
2020 became the year when the digital ecosystem acquired many new users
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Digital Marketing: Trends to watch out for in 2022
Leg hair, don’t care: Why showing women’s body hair in Indian ads is long overdue
Veet’s latest ad starring Shraddha Kapoor and Ahsaas Channa targets school girls and offers ‘skin w…
How will Google’s new privacy policy impact digital advertising
Some of the challenges that marketers might face in adjusting to the new way of digital advertising
How agencies are helping their employees take care of their mental health amidst a global pandemic
We reached out to a few digital, media and creative agencies to find out what measures they have ta…
Have social media ‘trending’ formats normalised idea duplication?
Experts tell us what are the perils of working on similar ideas in today’s world.