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3 mins read
Cipla encourages people with asthma to accept and adopt inhalers in a series of myth-buster films
The campaign aims to address some of the most pressing misconceptions around inhalers that continue…
1 min read
Dominos India and Osho Jain create a music video together to urge citizens to get vaccinated
Osho Jain reminisce the moments of togetherness & memories that we're all longing to relive in a po…
6 mins read
3 mins read
Menstrual Hygiene Day: India’s first-ever gender-inclusive menstruation campaign is here
It aims to make menstruation in India truly gender-inclusive, petitioning to menstrual products and…
8 mins read
Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaign
Adhesive brand Fevicol has launched a powerful social media campaign to remind people to stay strong
2 mins read
Fevicol bonds with 100+ brands on Friendship Day by becoming the stickiest comment on the internet
This digital activation on Instagram had Fevicol comment on more than 100+ brand posts
4 mins read
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
Why do creative folks care more about quantity today over quality work? Asks Jay Morzaria, Group Cr…
3 mins read
150 new hires, 10+ new clients, zero layoffs, and an increment for everybody: Here's Schbang’s lockdown story
Schbang has on-boarded 10+ National clients across verticals with an average turnover of INR 500 Cr…
11 mins read
10 Indian campaigns that made great strides towards gender equality and inclusivity in 2021
From UNAIDS The Mirror to Bhima’s Pure as Love, 10 Indian ads that challenged regressive gender and…
16 mins read
Have social media ‘trending’ formats normalised idea duplication?
Experts tell us what are the perils of working on similar ideas in today’s world.
5 mins read
Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney
Reghunath admits his nervousness. However, he is all set to take up this new responsibility. He sha…
3 mins read
Rio Pads try to represent hormonal ups and downs that women with PCOS experience through Raagas
So this PCOS Awareness Month, RIO Pads urges everyone to educate themselves and start talking about…
6 mins read
LinkedIn is the most expensive digital advertising platform but is it worth it?
If you've ever tried running advertisements on the professional networking site LinkedIn, then you …
4 mins read
HUL’s Glow & Lovely ad shifts focus from fairness to career in its latest ad; draws mixed reactions
Fair & Lovely advertisements from the late 90s and early 20s often portrayed women with darker skin…
4 mins read
When Xiaomi's Managing Director Manu Kumar Jain danced, dabbed and rapped to the tune of Baba Sehgal
Xiaomi's Manu Kumar Jain participates in a rap battle with Baba Sehgal
4 mins read
Twitter loses its legal protection in India: What it could mean for the platform and brands
Will Twitter’s legal indemnity impact brands in India?
28 mins read
How agencies are helping their employees take care of their mental health amidst a global pandemic
We reached out to a few digital, media and creative agencies to find out what measures they have ta…
7 mins read
Is Tanishq’s Ekatvam Diwali ad being pulled down setting a wrong precedent?
Tanishq’s latest ad wasn’t just about promoting a noise-free Diwali, contrary to what trolls think
5 mins read
Digital Advertising: The trends to watch out for in 2021
2020 became the year when the digital ecosystem acquired many new users
6 mins read
Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?
Titled ‘Sehat Ki Tijori,’ the advertisement has been crafted by FCB Ulka Advertising.