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3 mins read
150 new hires, 10+ new clients, zero layoffs, and an increment for everybody: Here's Schbang’s lockdown story
Schbang has on-boarded 10+ National clients across verticals with an average turnover of INR 500 Cr…
9 mins read
Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favour
We don’t want to be the ‘agency of a brand’ but instead we want to be the storytellers of brands: F…
3 mins read
Cipla encourages people with asthma to accept and adopt inhalers in a series of myth-buster films
The campaign aims to address some of the most pressing misconceptions around inhalers that continue…
2 mins read
Fevicol bonds with 100+ brands on Friendship Day by becoming the stickiest comment on the internet
This digital activation on Instagram had Fevicol comment on more than 100+ brand posts
6 mins read
6 mins read
LinkedIn is the most expensive digital advertising platform but is it worth it?
If you've ever tried running advertisements on the professional networking site LinkedIn, then you …
5 mins read
A look at Indian agencies and their paternity leave policies
The agencies we reached out offer paternity leave for 1-2 weeks.
4 mins read
Twitter loses its legal protection in India: What it could mean for the platform and brands
Will Twitter’s legal indemnity impact brands in India?
5 mins read
Digital Advertising: The trends to watch out for in 2021
2020 became the year when the digital ecosystem acquired many new users
6 mins read
As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future
A look at how brands and agencies can avoid getting embroiled in legal issues while using moment ma…
4 mins read
When Xiaomi's Managing Director Manu Kumar Jain danced, dabbed and rapped to the tune of Baba Sehgal
Xiaomi's Manu Kumar Jain participates in a rap battle with Baba Sehgal
9 mins read
Facebook wants to bring back young adults on its platform but they say there’s nothing much it can do to win them
Will Mark Zuckerberg be successful in his quest to bring back young users on Facebook?
12 mins read
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Digital Marketing: Trends to watch out for in 2022
11 mins read
10 Indian campaigns that made great strides towards gender equality and inclusivity in 2021
From UNAIDS The Mirror to Bhima’s Pure as Love, 10 Indian ads that challenged regressive gender and…
5 mins read
Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney
Reghunath admits his nervousness. However, he is all set to take up this new responsibility. He sha…
6 mins read
Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?
Titled ‘Sehat Ki Tijori,’ the advertisement has been crafted by FCB Ulka Advertising.
7 mins read
Is Tanishq’s Ekatvam Diwali ad being pulled down setting a wrong precedent?
Tanishq’s latest ad wasn’t just about promoting a noise-free Diwali, contrary to what trolls think
28 mins read
How agencies are helping their employees take care of their mental health amidst a global pandemic
We reached out to a few digital, media and creative agencies to find out what measures they have ta…
9 mins read
Have women had enough of Imperial Blue’s 'Men Will Be Men' ads? Women from the ad and marketing world tell us their thoughts
Is it time to put Imperial Blue’s 'Men Will Be Men' narrative to rest?
8 mins read
Leg hair, don’t care: Why showing women’s body hair in Indian ads is long overdue
Veet’s latest ad starring Shraddha Kapoor and Ahsaas Channa targets school girls and offers ‘skin w…