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9 mins read
Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favour
We don’t want to be the ‘agency of a brand’ but instead we want to be the storytellers of brands: F…
6 mins read
4 mins read
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
Why do creative folks care more about quantity today over quality work? Asks Jay Morzaria, Group Cr…
3 mins read
150 new hires, 10+ new clients, zero layoffs, and an increment for everybody: Here's Schbang’s lockdown story
Schbang has on-boarded 10+ National clients across verticals with an average turnover of INR 500 Cr…
8 mins read
Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaign
Adhesive brand Fevicol has launched a powerful social media campaign to remind people to stay strong
5 mins read
A look at Indian agencies and their paternity leave policies
The agencies we reached out offer paternity leave for 1-2 weeks.
2 mins read
World Mental Health Day: How to address the challenges of overworking in an ad agency
On Mental Health Day, we decided to speak to industry experts to discuss what we can to normalise h…
11 mins read
COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnout
A lot of agencies have upgraded their policies to help their employees
28 mins read
How agencies are helping their employees take care of their mental health amidst a global pandemic
We reached out to a few digital, media and creative agencies to find out what measures they have ta…
6 mins read
As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future
A look at how brands and agencies can avoid getting embroiled in legal issues while using moment ma…
6 mins read
LinkedIn is the most expensive digital advertising platform but is it worth it?
If you've ever tried running advertisements on the professional networking site LinkedIn, then you …
4 mins read
Twitter loses its legal protection in India: What it could mean for the platform and brands
Will Twitter’s legal indemnity impact brands in India?
11 mins read
10 Indian campaigns that made great strides towards gender equality and inclusivity in 2021
From UNAIDS The Mirror to Bhima’s Pure as Love, 10 Indian ads that challenged regressive gender and…
4 mins read
When Xiaomi's Managing Director Manu Kumar Jain danced, dabbed and rapped to the tune of Baba Sehgal
Xiaomi's Manu Kumar Jain participates in a rap battle with Baba Sehgal
9 mins read
Facebook wants to bring back young adults on its platform but they say there’s nothing much it can do to win them
Will Mark Zuckerberg be successful in his quest to bring back young users on Facebook?
5 mins read
Digital Advertising: The trends to watch out for in 2021
2020 became the year when the digital ecosystem acquired many new users
5 mins read
Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney
Reghunath admits his nervousness. However, he is all set to take up this new responsibility. He sha…
16 mins read
Have social media ‘trending’ formats normalised idea duplication?
Experts tell us what are the perils of working on similar ideas in today’s world.
6 mins read
Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?
Titled ‘Sehat Ki Tijori,’ the advertisement has been crafted by FCB Ulka Advertising.
15 mins read
Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves
How to get your moment marketing right without taking away the focus from the trend