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<keyword id="6355923" type="PERSON" weightage="100" keywordseo="Aamir-Khan">Aamir Khan</keyword>’s much awaited film <keyword id="6396827" type="ENTERTAINMENT" weightage="100" keywordseo="PK">pk</keyword>, directed by <keyword id="6354633" type="PERSON" weightage="100" keywordseo="Rajkumar-Hirani">Rajkumar Hirani</keyword>, is being looked forward to by everyone. Given the kind of work that both Khan and Hirani have done in their career, this project looks promising enough. 
 
The makers have not left any stone unturned in leveraging this curiosity, as evident from the zero knowledge that we seem to have about the character that Aamir is playing in the movie. Nobody knows if he is playing the role of an alien, a drunkard, or just a homeless man. 
 
The teaser of the movie was released yesterday, after 4 motion posters of the movie, one of which included the much talked still of sans-clothes Aamir, carrying only a transistor to save his modesty. 
 Coming to the teaser of the movie, which was released yesterday and has already crossed a million views on YouTube, the teaser carries the background voice of <keyword id="6357860" type="PERSON" weightage="100" keywordseo="Anushka-Sharma">Anushka Sharma</keyword>, who goes by the name of Jagat Janani in the movie. The teaser shows Aamir, sporting green contact lenses, and playing around with a childlike innocence on his face. <keyword id="1493204" type="UNKNOWN" weightage="100" keywordseo="sushant-singh-rajpoot">Sushant Singh Rajpoot</keyword>, Boman Irani, <keyword id="34155" type="PERSON" weightage="100" keywordseo="saurabh-shukla">Saurabh Shukla</keyword>, and <keyword id="7645" type="PERSON" weightage="100" keywordseo="Sanjay-Dutt">Sanjay Dutt</keyword> can also be seen in the teaser. 
 
From the looks of it, the movie promises entertainment and a social message, much like other projects that Hirani has done in the past. The acting looks convincing and there is not an iota of doubt that this movie will be a super hit. 
 
Seeing that Aamir’s last release, Dhoom 3, soared over Rs 530 crores, and is the only <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> movie to have done that as of yet, we can easily predict a collection of Rs 300 crores for this movie. 
 
What hopes do you have from pk? Tell us in the comments below. 
 
Image Courtesy: <a href="https://www.facebook.com/PKTheFilm/photos/a.1491830704388655.1073741829.1479756692262723/1526934264211632/?type=3&amp;theater">Facebook</a>

pk Teaser Crosses A Million Views. Would The Movie Enter The 300-Crore Club?

<keyword id="7391793" type="General" weightage="20" keywordseo="times-prime" source="Orion">Times Prime</keyword>, the super lifestyle <keyword id="235499" type="General" weightage="20" keywordseo="app" source="Orion">app</keyword> from Times Internet, today announces the launch of its quirky new brand campaign ‘<keyword id="15791936" type="General" weightage="20" keywordseo="no-times-prime" source="Orion">No Times Prime</keyword> is a Crime’ targeted at digital natives making them aware about the benefits of having one <keyword id="3848715" type="General" weightage="20" keywordseo="super-app" source="Orion">Super app</keyword> that solves all your subscription, benefits and hence lifestyle woes. Featuring veteran actor Saurabh Shukla and upcoming star Mihir Ahuja, the new brand film created by Times Prime and BBH India has been featured on its social media pages and of Times Internet’s platforms. The film features a funny conversation between the two actors and highlights an absurdity of not having the app and paying for several different apps. The digital campaign aims to increase inquisitiveness amongst the users to check if they are on the Wanted List of committing the crime. It serves as a FOMO effect for all its potential target audience that if you don't have Times Prime, It's a Crime. Harshita Singh, Business Head of Times Prime, said about the campaign's genesis: "As a digital native, we use at least several apps and subscriptions and pay for various features that ease our daily lives. Our latest brand film ‘No Times Prime is a Crime’, featuring the veteran Saurabh Shukla and the talented Mihir Ahuja and is a fun take on the hassles of having multiple apps. The film is our endeavor to position Times Prime as a unique Super App that curates subscriptions and benefits besides elevating lifestyle with superior &amp; exclusive access to global brands and experiences. At this point, we created this dramatic campaign for our audience that it would be criminal to not avail these benefits of Times Prime subscription.” Ranadeep Dasgupta, Executive Creative Director, (BBH India North) said “Positioning the membership as the only membership that you ever need – a single membership that you possibly need. From binge watching to binge eating! Do-overs and makeovers! And if one still hasn’t taken this membership then it’s not just unforgivable, it’s criminal!” Being one of the most preferred lifestyle super-apps, Times Prime, offers an extensive range of benefits on a single platform, from shopping to entertainment and lifestyle, brands like Starbucks, Myntra, Uber, Disney+ Hotstar, SonyLIV, Google One, and many more and even after all these benefits if you don't have a membership its a crime. The campaign has 2 filmsThe first film is live with more than 1 mn views in less than 24 hours : <div type="Youtube" id="mLEW-lBS0qI" title="Are you also on the #wanted list? Watch Now! #timesprime" thumbUrl="https://i.ytimg.com/vi/mLEW-lBS0qI/mqdefault.jpg"><url><![CDATA[https://www.youtube.com/watch?v=mLEW-lBS0qI]]></url></div> Disclaimer: Times Prime is part of Times Internet Limited and Business Insider is a part of Times Bridge, a company of Times Internet Limited.

Lifestyle super app Times Prime unveils new brand campaign ‘No Times Prime is a crime’

Mumbai, Mar 16 () Actor Ajay Devgn on Tuesday announced that his upcoming production "<keyword id="7148126" type="UNKNOWN" weightage="20" keywordseo="the-big-bull">The Big Bull</keyword>", featuring <keyword id="499" type="PERSON" weightage="20" keywordseo="abhishek-bachchan">Abhishek Bachchan</keyword>, is set to release on Disney+ Hotstar VIP on April 8. The film, directed by Kookie Gulati, is part of the Disney+ Hotstar Multiplex slate, which was announced last year. Devgn took to Twitter and shared the teaser of the film, which reportedly chronicles the story of stockbroker Harshad Mehta, to be played by Bachchan. "Introducing 'The Big Bull'. The mother of all scams! Trailer out on 19th March. #TheBigBull releasing on 8th April only on @DisneyplusHSVIP, stay tuned!#DisneyPlusHostarMultiplex," the actor-producer wrote. "The Big Bull" also features Ileana D'Cruz, Nikita Dutta, Soham Shah, Ram Kapoor, Supriya Pathak and Saurabh Shukla. The movie is produced by Devgn and Anand Pandit with Kumar Mangat Pathak and Vikrant Sharma attached as co-producers. The story of Harshad Mehta-from single-handedly taking the stock market to dizzying heights before his catastrophic downfall-was recently put to screen by filmmaker Hansal Mehta in last year's acclaimed series, "Scam 1992".

Abhishek Bachchan starrer 'The Big Bull' to premiere on Disney+ Hotstar next month

<keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> lovers on Twitter experienced a new way to listen audio teaser today. UTV Motion Pictures became the first in India to use the audio card service of Twitter for the official audio teaser of its upcoming movie <keyword id="6396827" type="ENTERTAINMENT" weightage="100" keywordseo="PK">PK</keyword>, which releases this December. This new audio card is available in India through Twitter's partnership with SoundCloud, a leading third-party streaming service. 
 
The audio card allows you to listen to the audio with a single tap and the service is available for both iOS and Android users. It can also run in the background while users continue browsing the social networking website. 
 Audio card is a new feature being tested by <keyword id="749437" type="COMPANY" weightage="100" keywordseo="Twitter-India">Twitter India</keyword>, and by using this service to launch the audio trailer of PK, UTV has surely made a step which would surely give it a first mover advantage. There are millions of Indian users on twitter and using an audio service is likely to benefit movie makers, production houses and musical artists in the future. 
 
Directed by Rajkumar Hirani and produced by Rajkumar Hirani, Vidhu Vinod Chopra and Siddharth Roy Kapur, PK stars Aamir Khan, Anushka Sharma, Sushant Singh Rajput, Boman Irani and Saurabh Shukla.

PK’s Official Audio Teaser: UTV Motion Pictures Gets
The First Mover Advantage

The year 2014 is coming to a close. In this year we have witnessed quite a few hits. A handful of these movies created history by getting their name etched in the Rs 100 crore club, but then there were others that went unnoticed. 
 
The coming weekend, we will all be treated to Aamir Khan-staring <keyword id="6396827" type="ENTERTAINMENT" weightage="20" keywordseo="PK">PK</keyword>. Generally, there is a lot of hype around a movie that stars Aamir Khan and PK is no different. This movie has been directed by Rajkumar Hirani, and jointly produced by Hirani and Vidhu Vinod Chopra. It is the same trio that had delivered a hit like 3 Idiots, and the trade pundits are expecting PK recreate that magic. 
 
<a href="http://www.businessinsider.in/8-Facts-You-Didnt-Know-About-PK/articleshow/45559181.cms">Read Also: 8 Lesser Known Facts About PK</a> 
 
There are some news reports <a href="http://www.koimoi.com/box-office/pk-box-office-prediction-will-it-make-50-cr-the-highest-day-total-ever/">which speculates</a> that this movie might get to make Rs 50 crore on the opening Friday. The movie also stars Anushka Sharma, Sushant Singh Rajput, Boman Irani, Saurabh Shukla and Sanjay Dutt. Interestingly, PK will be released in 5,200 screens in India and 600 screens in the overseas. 
 
As there is no holiday on this Friday, we are expecting the movie to remain in the 25-to-35-crore range, and pick steam over the weekend. We will not be surprised if the movie manages to get into the Rs 100 crore club in the first weekend from domestic sales alone. However, collecting a colossal Rs 50 crore during that period looks like a tall feet. 
 
Last year, Aamir Khan's action thriller Dhoom 3, which was released around the same time, managed to collect good money both at home and abroad. The movie <a href="http://www.businessinsider.in/Dhoom-3-Breaks-All-Bollywood-Movie-RecordsGives-You-Some-Dumb-Entertainment/articleshow/27853596.cms">had garnered</a> Rs 170 crore-plus in the first weekend itself.

Will Aamir Khan’s PK Create New Box Office Records?

Indian actor Aamir Khan, who has been in news for his rant against controversial show AIB Roast and for his role of a wrestler in the upcoming movie Dangal, recently apologised to the people who were hurt by his last release PK. 
 
PK, 2014’s biggest hit, managed to hit both right and wrong chords because of its controversial topic, involving major Indian religions and faiths in Godmen. Aamir Khan, who played an alien in the movie, apologised to those offended by the movie at the launch of the movie’s DVD. 
 
"The film has been loved by the majority. Personally I want to say I feel bad if I hurt a single person; that was not my intention at all. What we wanted to tell we told that because it was an important point. But I want to apologise if I hurt people," Aamir was quoted saying. 
 
"Yes, we never expected this business. When we make a film with such effort and hard work and when people connect to the film emotionally you feel so good and fulfilled," he said. 
 
"Roughly the net collection in India is around Rs 340 crore and overseas is Rs 170 crore. So the net business is over Rs 500 crore and the gross may be Rs 600-650 crore," Aamir informed. 
 
Vidhu Vinod Chopra and Rajkumar Hirani, who donned the hats of producer and director of the movie, respectively, were also present with Aamir Khan at the event. 
 
"We are actually pushing our limits, with every film we do we try to make new grounds. We almost spent almost five years to make this film and another six-seven months in the editing room perfecting every scene. This DVD is very precious," said Chopra. 
 
"This is the first time that I had deleted scenes in a film. Now when we watch them (deleted scenes) we realized those scenes were funny but because of the length we could not include it," Hirani was quoted saying. 
 PK, starring Anushka Sharma, Sushant Singh Rajput, Saurabh Shukla and Boman Irani, released on December 19 last year and became the highest grosser in <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> despite several people demanding a ban on the movie, claiming that it hurt their religious sentiments. 
 
Image courtesy BCCL

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pk Teaser Crosses A Million Views. Would The Movie Enter The 300-Crore Club?

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Lifestyle super app Times Prime unveils new brand campaign ‘No Times Prime is a crime’

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Abhishek Bachchan starrer 'The Big Bull' to premiere on Disney+ Hotstar next month

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PK’s Official Audio Teaser: UTV Motion Pictures Gets The First Mover Advantage

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Aamir Khan apologises to people offended by ‘PK’

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