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<ul><li>The top three drivers for satisfaction on overall smartphone sales support are satisfaction on trade/sell out schemes, transparency in process and timely payout.</li><li>Offline will continue toA be the cornerstone for mobile business in India in 2023 and beyond.</li><li>A smartphone brand's success is driven by the level of its ongoing engagement and trust. </li></ul> Despite a spurt in online shopping, Indian consumers will still go to physical stores in 2023 for their smartphone purchases, as touch and feel continues to play an important role for them, a report showed on Monday. The top three drivers for satisfaction on overall smartphone sales support are satisfaction on trade/sell out schemes, transparency in process and timely payout, according to the report by <keyword id="611566" type="General" weightage="100" keywordseo="cybermedia-research" source="Orion">CyberMedia Research</keyword> (<keyword id="616509" type="General" weightage="80" keywordseo="cmr" source="Orion">CMR</keyword>). "In the new normal, both online and offline retail continue to be equally important touch points for consumers. Consumers seek to research online, buy offline, or vice-versa," said <keyword id="1020374" type="General" weightage="80" keywordseo="prabhu-ram" source="Orion">Prabhu Ram</keyword>, Head- <keyword id="5986949" type="General" weightage="50" keywordseo="industry-intelligence-group" source="Orion">Industry Intelligence Group</keyword>, CMR. Offline will continue toA be the cornerstone for mobile business in India in 2023 and beyond, he added. Sell-out schemes, timely payout, and transparency in dealings are what retail partners look for in associating with a smartphone brand. <keyword id="6355189" type="General" weightage="80" keywordseo="lava" source="Orion">Lava</keyword> brand ranked highest in retailers' trust in the country. "With its consistent and long-term focus on the offline retail market, Lava continues to dominate in retailer trust driven by its transparent processes, timely payout and price control," said <keyword id="8431978" type="General" weightage="80" keywordseo="satya-mohanty" source="Orion">Satya Mohanty</keyword>, Head -- Industry Consulting Group, CMR. In offline retail, a smartphone brand's success is driven by the level of its ongoing engagement and trust with its retail channel partner ecosystem, he added. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/bollywood-actors-srk-fardeen-khan-anushka-sharma-and-helen-to-make-a-comeback-to-silver-screen-in-2023-after-hiatus/articleshow/96675380.cms">Bollywood actors SRK, Fardeen Khan, Anushka Sharma and Helen to make a comeback to silver screen in 2023 after hiatus</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/data-breach-reported-by-toyota-kirloskar-motor/articleshow/96674229.cms">Data breach reported by Toyota Kirloskar Motor</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/ratan-tata-confidant-and-group-veteran-r-krishnakumar-passes-away/articleshow/96672606.cms">Ratan Tata confidant and group veteran R Krishnakumar passes away</a>

Indians want to touch & feel smartphones before buying: CyberMedia Research

<ul><li>Other factors that mattered are stylish smartphone design aesthetics (43 per cent), and extended product warranty (43 per cent). </li><li>Among smartphone users, overall product quality plays a significant role in smartphone selection and usage. </li><li>An array of smartphone brands compete on consistent product performance and superior service quality. </li></ul>Smartphone product quality is the most important factor for customers in the value for money segment, says a new report. According to <keyword id="611566" type="General" weightage="100" keywordseo="cybermedia-research" source="Orion">Cybermedia Research</keyword>, smartphone brand loyalty in the hyper-competitive, value-for-money smartphone price segment (Rs 7,000-Rs 35,000) is driven by the latest product specs (48 per cent). Other factors that mattered are stylish smartphone design aesthetics (43 per cent), and extended product warranty (43 per cent), among others. "In the value for money smartphone segment, an array of smartphone brands compete on consistent product performance and superior service quality, amongst others," Prabhu Ram, Head, <keyword id="5986949" type="General" weightage="50" keywordseo="industry-intelligence-group" source="Orion">Industry Intelligence Group</keyword> (IIG), <keyword id="616509" type="General" weightage="80" keywordseo="cmr" source="Orion">CMR</keyword>. "Consumer brand loyalty is driven by intangibles, such as brand trust and reliability that underpin overall smartphone product quality," Ram added. The report mentioned that the critical attribute driving sustained brand loyalty among consumers in this smartphone segment is product quality. "Among smartphone users, overall product quality plays a significant role in smartphone selection and usage," <keyword id="15288958" type="General" weightage="80" keywordseo="satya-sundar-mohanty" source="Orion">Satya Sundar Mohanty</keyword>, Head, <keyword id="12421106" type="General" weightage="50" keywordseo="industry-consulting-group" source="Orion">Industry Consulting Group</keyword> (ICG), CMR. "While smartphone brands are bringing the best product specs to their offerings, our study provides us with compelling insights on what smartphone brands need to do to improve their ranking on overall quality." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/two-in-three-ceos-in-india-expect-a-recession-in-12-months-says-survey/articleshow/94934951.cms">Two in three CEOs in India expect a recession in 12 months says survey</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/very-strongly-hope-indias-g20-presidency-will-help-create-effective-debt-restructuring-systems-un-chief/articleshow/94935353.cms">Very strongly hope India's G20 presidency will help create effective debt restructuring systems: UN chief</a>

For value buyers in the phone segment, quality is the key factor: Cybermedia research

New Delhi, July 8 (IANS) With smartphones becoming the primary device for work, streaming and gaming, seven in every eight smartphone users in India feel innovation in the fast-charging technology is the key and long battery life is what matters the most, a new survey revealed on Wednesday. When it came to satisfaction with battery life, OPPO users scored the brand the highest (94 per cent), followed by Samsung (92 per cent) and realme (91 per cent). In terms of swift charging, consumer satisfaction was highest with OPPO (95 per cent), followed by OnePlus (93 per cent) and Samsung (91 per cent). When asked about the importance of smartphone features, 61 per cent respondents cited battery life as a key consideration, just behind the camera, according to the 'Insights On the Go' survey by CyberMedia Research (CMR). "Whether it be an endless stream of work-related calls or catching up with family and friends, the smartphone battery life plays an essential role. For consumers, a long battery life, as well as quickly amping up the battery juice - both are critical," said Prabhu Ram, Head- Industry Intelligence Group (IIG), CMR. Consumers are so much concerned about battery life that they turn down screen brightness (70 per cent), turn-on battery saver mode (66 per cent), close battery-consuming apps (63 per cent) and, in extremely critical circumstances, even turn off Wi-Fi (56 per cent) and location services (50 per cent). The findings showed that seven in every eight users charge their smartphone at least once in a day and average duration of charging in a day is 66 minutes. The six-city survey involved 2,000 smartphone users in 18-30 age group. "While smartphone brands push newer technological innovations, consumer priorities are equally centered around the basics, such as smartphone battery. So much so that the battery is a key factor in smartphone purchase priorities," said Satya Mohanty, Head- Industry Consulting Group (ICG), CMR. --IANS na/

Indian mobile users seek superior fast-charging tech, long battery life: Survey (Ld)

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Indians want to touch & feel smartphones before buying: CyberMedia Research

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For value buyers in the phone segment, quality is the key factor: Cybermedia research

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Indian mobile users seek superior fast-charging tech, long battery life: Survey (Ld)

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