New Delhi, Jun 3 () Saregama on Wednesday announced a global deal with Facebook to license its music for video and other social experiences across Facebook and Instagram. This partnership will allow users to choose from a wide variety of music to add to their social experiences such as videos, stories via music stickers and other creative content, a statement said. Users will also be able to add songs to their Facebook profile, it added. "...Now millions of Facebook users will be able to add music from our vast catalogue to stories and videos they create and share," Saregama India Managing Director Vikram Mehra said. Saregama has a catalogue of over one lakh songs across many different genres including film songs, devotional music, ghazals and indipop in more than 25 languages. Saregama will allow people, globally, to use their favourite retro Indian music to further enrich their content on our platforms, Manish Chopra, Director and Head of Partnerships at Facebook India, said. SR ANS ANS

Saregama, Facebook ink global licensing deal

<ul><li><keyword id="106741" type="CITY" weightage="20" keywordseo="Saregama">Saregama</keyword>, India’s oldest music label, signed a deal with Facebook on June 3.</li><li>For the fourth quarter of FY20, profits for the company fell from ₹165 million in Q4FY19 to ₹148 million this year. </li><li>However, even after the profit fell, the shares of the company were up by 10%. </li></ul>Saregama, India’s oldest music label, has signed a global licensing deal with Facebook and Instagram and now, the market is dancing to its tune. Ever since the deal has been signed on June 3 morning, the share price is up by 56%. The share price surged 10% on Friday despite a 10% fall in quarterly profit to ₹16.5 crore. The company, which takes the credit for India’s first recorded song in 1902 ⁠— it was called Gramophone company of India then and was later known as HMV ⁠— saw its music revenue drop by 19% in Jan-March 2020 compared to the same time last year. <div type="image" title="saregama." msid="76215894" hostid="261"></div> Saregama has over 100,000 songs across genres including film songs, devotional music, ghazals &amp; indipop in more than 25 languages. And now, these songs can be accessed by Facebook and Instagram users. “Millions of Facebook users will be able to add music from our vast catalogue to stories and videos they create and share,” said Vikram Mehra, Managing Director of Saregama India in a statement. Social media is the future, TV is the current driver The revenue from its television and films division jumped 39% year-on-year. “This was a good year for the film division, Yoodlee, which licensed 6 movies during this year. Three of these were delivered to Hotstar as Hotstar Originals and the other three to Netflix. One of the Yoodlee films, Hamid, won two National Film Awards while another film, Kanpuriye, won the Talentrack award,” said the company. The company has said that the next quarter revenue could be hit because of no new production since March due to stop in shooting during lockdown. And that could be the reason why the Kolkata-based music label is betting on its digital push. Since the beginning of FY21, it has signed deals with <keyword id="685487" type="COMPANY" weightage="20" keywordseo="Spotify">Spotify</keyword>, Facebook and Instagram. One of its flagship products – Carvaan radio saw its sales fall to an all time low in the past six quarters with just 74,000 units sold in Q4FY20. The company said that the reason for this was corporate buying went to zero, electronic chains and big distributors reduced buying from Feb onwards, retail network was in lockdown since March and the month of March typically contributes 50% of Q4 sales. SEE ALSO: <a href="https://www.businessinsider.in/finance/news/sbi-share-price-gains-as-sbi-cards-share-sale-boosts-profit/articleshow/76214619.cms">India's largest bank's profit spikes thanks to SBI Cards share sale⁠— bad loans are under control</a> <a href="https://www.businessinsider.in/stock-market/news/phoenix-mills-brigade-and-prestige-share-price-defer-rentals-as-malls-reopen/articleshow/76209910.cms">Phoenix Mills defers rentals for retailers as investors cheer the reopening of malls</a> <a href="https://www.businessinsider.in/business/news/from-softbank-to-googles-waymo-all-you-need-to-know-about-reliance-jios-latest-investor-mubadala-investment-company/articleshow/76207469.cms">From SoftBank to Google's Waymo – all you need to know about Reliance Jio's latest investor Mubadala's investments</a>

This 119-year old Indian music label is riding the Facebook wave – shares are up 56% since the deal with the social media giant

<ul><li>With this partnership, <keyword id="3358959" type="PERSON" weightage="20" keywordseo="ShareChat">Sharechat</keyword>, and its video platform <keyword id="8678883" type="UNKNOWN" weightage="20" keywordseo="moj">Moj</keyword>’s users will be able to access T-Series’ library of thousands of songs to create videos.</li><li>In early July, Sharechat launched Moj – its TikTok rival product, right after the Chinese app was banned by the Indian government. </li><li>The Sharechat and T-Series deal comes days after <keyword id="6354576" type="UNKNOWN" weightage="20" keywordseo="facebook">Facebook</keyword> and <keyword id="106741" type="CITY" weightage="20" keywordseo="Saregama">Saregama</keyword> signed a similar partnership.</li></ul>Sharechat, the Indian homegrown social media app, has inked a licensing deal with T-Series. With the partnership, Sharechat, and its video platform Moj’s users will be able to access T-Series’ library of thousands of songs to create videos. This is the first of its kind partnership for T-Series. “We are delighted to partner with ShareChat, and this association sets a fresh beginning between us and the social media platforms. This moment celebrates the contribution of great music to social media, and we commend ShareChat for respecting the copyrights. It's great to see ShareChat agree with our philosophy,” said Bhushan Kumar, Managing Director, T-Series. In early July, Sharechat had launched Moj – its TikTok rival product, right after the Chinese app was banned by the Indian government. “Music brings out the best of emotions and nostalgia to our users as they share their creativity on our platform. Our partnership with T-Series would help our community of users to access thousands of songs from the T-series catalogue on ShareChat and Moj to express their emotions and share content in amazing new ways," said Berges Y Malu, Director, ShareChat in a statement. According to reports, Sharechat is also in talks with Google and Microsoft for a deal that could ramp up its valuation to over $1 billion, from the current $650 million. A new awakening for India’s music labels The popularity of social video sharing platforms has led to a new avenue of partnerships for India’s oldest music labels. The Sharechat and T-Series deal comes days after Facebook and Saregama signed a similar partnership. Saregama has over 100,000 songs across genres including, film songs, devotional music, ghazals &amp; indipop in more than 25 languages. And these songs can be accessed by Facebook and Instagram users. “Millions of Facebook users will be able to add music from our vast catalogue to stories and videos they create and share,” Vikram Mehra, Managing Director of Saregama India had said. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/ola-electric-plans-to-hire-2000-co-founder-bhavish-aggarwal-says-electric-two-wheeler-launch-soon/articleshow/77755149.cms">Ola Electric plans to hire 2000 — co-founder Bhavish Aggarwal says electric two-wheeler launch soon</a>

After Facebook-Saregama deal, Sharechat and T-Series partner up for a music licensing deal

New Delhi, June 3 (IANS) Saregama on Wednesday announced a global deal with the social networking giant where Facebook and Instagram users can add music to their posts and stories from Indias oldest music label. The partnership will allow users to choose from a rich catalogue of over 100,000 songs across several different genres including film songs, devotional music, ghazals and indipop in more than 25 languages. People will also be able to add songs to their Facebook Profile. "We are pleased with this partnership as now millions of Facebook users will be able to add music from our vast catalogue to stories and videos they create and share," said Vikram Mehra, Managing Director of Saregama India. Starting from today, people will be able to use music from legends likes Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal, making their experience on the platform more vibrant, personal and engaging. "We are proud to partner with Saregama that will allow people on our platforms, globally, to use their favourite retro Indian music to further enrich their content on our platforms," said Manish Chopra, Director and Head of Partnerships, Facebook India. Earlier this month, Swedish music streaming company Spotify and Saregama announced a licensing partnership for the Indian market. Spotify users in India can now listen to more of their favourite artists. --IANS na/

Facebook, Instagram users can now add music to posts from Saregama

<ul><li><keyword id="106741" type="CITY" weightage="20" keywordseo="Saregama">Saregama</keyword> recently announced its result. Its PAT for Q4 stood at Rs 372 million, which was a 151% growth compared to the same quarter last year.</li><li>Over the years, the company has transitioned from being a music label to today creating IPs in the form of music, films and TV series, along with manufacturing and innovating on its portable music player, <keyword id="4504073" type="PERSON" weightage="20" keywordseo="carvaan">Carvaan</keyword>.</li><li><keyword id="160511" type="PERSON" weightage="20" keywordseo="Vikram-Mehra">Vikram Mehra</keyword>, Managing Director, Saregama India tells us how the company has managed to stay relevant even after being in existence for close to 120 years, and all that it is doing to make sure it stays relevant for the next few decades too.</li></ul>Four years ago, Saregama realized a need gap in the 40+ age group when it came to consuming music. People who wanted to listen to retro music were not able to access them easily. Many missed the good old days of Radio. That was the insight that gave birth to Carvaan, Saregama’s popular portable retro music player. Since then, Saregama has kept innovating on not just Carvaan but also on its other offerings. The company which started as a music label company in 1902 has today gone much beyond that. Today, its portfolio includes intellectual property rights of over 4000 hours of TV content produced for channels in languages including Hindi, Tamil, Telugu, Kannada, Malayalam and Bengali. Over the last few decades, the company has forayed into retailing music through physical and digital mediums. The company now also has a film production unit, Yoodlee Films and it is this diversification of its offering that has helped it not just weather the storm of 2020, but also be ready for the future. In its recently released results, the company said that its Profit after Tax (PAT) for Q4 stood at Rs 372 million, which was a 151% growth compared to the same quarter last year. Its <keyword id="1159047" type="PERSON" weightage="20" keywordseo="Music-Licensing">music licensing</keyword> revenue in FY21 went up by 20%. While it has been a difficult year for many businesses, Saregama’s efforts at expanding its portfolio over the last few years is now paying off. “The biggest transition that has happened for Saregama is that from an old-world company that used to be the custodian of music, we are today a new-age company, which is riding on the digital wave, in India and globally. Proliferation of smartphones and cheap data has led to a huge increase in the consumption of content and digital is pushing this explosion. And as Saregama, we are now sitting at the heart of all the action, be it with our music, our films or TV series,” said Vikram Mehra, MD, Saregama India. Right now, the company is primarily focusing on two things, the creation of IPs, be it as music, films or TV series, and monetizing them. The second is to create a platform on the back of Carvaan to talk to the 35+ age group. While the original Carvaan was aimed at an older age group, the company is now innovating to make it attractive to a younger audience too. Last year, it had launched a Karaoke variant to appeal to the 35+ age group. Its Carvaan 2.0 version, which comes with thousands of pre-loaded songs, also supports podcasts now. On how it has been able to stay relevant, despite being an almost 120-year-old company, Mehra said, “How you think as a company makes a lot of difference. In recent times, the average age of the company has gone down steeply. We are getting younger people on board who understand the new world better and asking them to guide us.” The company is also working on the acquisition of new content aggressively. It recently announced that it has acquired the music of a series of big-ticket movies which include <keyword id="6358308" type="PERSON" weightage="20" keywordseo="Sanjay-Leela-Bhansali">Sanjay Leela Bhansali</keyword>’s upcoming movie, Gangubai Kathiawadi along with his next movie, Akshay Kumar starrer Bell Bottom and Ajay Devgn’s Maidaan. Saregama has also acquired the rights of the yet unnamed official adaptation of the cult blockbuster, Anniyan, which will be directed by Shankar and will feature actor Ranveer Singh. Last year, Saregama also struck licensing deals with Facebook, Spotify and Triller. Its music is now also available on various short video platforms like Moj and Josh where people can use them to create their content. Saregama is also heavily investing on regional music. “Saregama is one of the oldest music labels in the country and we have relationships in every music and film market in the country. Because of our legacy, we are harnessing those relationships and entering into Gujarati, Bhojpuri, Punjabi, Tamil, Telugu and Hindi music. Our aim is to create enough content so that the kids of today who are going to consume content will keep on listening to this content for another 50 years,” he explained. Last year, the lockdown also meant people were stuck at home. So while the sale of Carvaan, which is a product people want to experience before buying, saw a hit, its kids variant Carvaan Mini Kids saw impressive growth. “This is a product we have never marketed and yet it is the fastest selling Mini for us,” he added. Overall, Carvaan sold 1,10,000 units in Q4 FY21, despite retail sale having been massively impacted by the pandemic. With the addition of a podcast feature on Carvaan 2.0, Mehra is confident of the monetization opportunities it opens up for them. “For us, till now, Carvaan was a one-time margin product, similar to say a refrigerator that you sell once and make money out of it and that’s it. Now with podcasts coming in, it creates a huge opportunity for us as a platform to start generating advertising or subscription revenue,” he explained. Mehra is also not stuck on getting Carvaan-only exclusive podcasts. “Our model is a little different. As a company, we are telling podcasters to bring their podcasts to us on a non-exclusive basis. And if ever we make revenue off of it, we plan to share 40% of it with the content partner,” he added. If things go as planned, Saregama plans to start monetizing its podcasts in the next 2-3 years.

The almost 120-year-old Saregama is ready for the future; here is how it is transitioning to stay relevant for the next few decades

<ul><li>The world as we know is going through a shift with new behaviors emerging. Brands are having to re-imagine their strategies and re-align.</li><li>We spoke to <keyword id="137473" type="PERSON" weightage="20" keywordseo="Ajit-Kumar">Ajit Kumar</keyword>, Senior Vice President – Sales &amp; Marketing, Saregama on how the brand is modifying it's marketing strategies in this new world order.</li><li>Kumar tells us that moving forward, their communication will be more cause-based, emotional, attempting to bring more happiness to the family, and as well as the elderly. </li><li>He also tells us that brands need to follow the behavioral shift amongst consumers and communicate in the way they want to consume information, through the right platform and with messaging that is value-oriented, educational, and compassionate</li></ul>The world as we knew it, even till a few months back, has undergone a huge change. Consumer behaviour is undergoing a massive change. The way brands used to communicate with the consumers is changing. In adverse situation like this, it is more about building a connect and ensuring it stays rather than hard-selling a product. Consumers are now being careful about where they spend and therefore brands are having to work even harder to make themselves relevant to it's consumer's life. The way brands are using media is also changing. Many brands that used to be heavily dependent on traditional mediums now feel digital and social media is their best bet. For a brand like Saregama's Carvaan, the last few months have been about studying the shifts in <keyword id="401593" type="PERSON" weightage="20" keywordseo="consumer-behavior">consumer behavior</keyword> and re-thinking and re-evaluating their strategy. We recently spoke to Ajit Kumar, Senior Vice President – Sales &amp; Marketing, Saregama, to understand how the brand has been navigating the last few months. Excerpts: Q) How have the lockdown months been for the organization? What kind of business impact have you seen? The COVID-19 outbreak is making both consumers and brands face a new reality. The world as we know is going through a shift with new behaviors emerging. In this scenario, as a brand, we had to re-think and re-evaluate our strategy to adapt to this new environment. While the quantum of the impact remains unknown, the relaxation of lockdown in places is helping us spread our reach. With a product like Carvaan, our key aim was not to market our product but to showcase how it can be your companion even in the darkest times. While we face the pandemic, one thing that has united people across the globe is the power of music, and we are happy to lend support wherever we can, with a product that is so close to our heart. Q) What has your strategy been to minimize the impact as an organization? As an organization, we are in diverse businesses like Films, YouTube, Licensing and Retailing of Carvaan. Digital consumption picked up tremendously during the lockdown while retail did suffer. But this did not bring the morale down, we utilized this time to train our sales team on our products through various online training sessions. We encouraged people to learn new things be it social media or do online trainings or re-plan and re-think our go to market strategy so that we are ready as soon as the markets open. We knew the moment things settle, this will help them as an individual and us as an organization. We actually took many projects during the lockdown and completed them without any delay. We have only seen productivity going up during these tough times. Now the things are opening up slowly, we are able to reap benefits of what we learnt and strategized in last few momonths. Q) Tell us a bit about your recent Ghar Le Aayein campaign. What was the thought behind donating Carvaans to old-age homes? Our campaign was created keeping in mind the current times, and human psychology. Though the unlock phase has begun, there is a fear of the unprecedented impact of the virus, especially on the elderly, who are more prone to it. So, they would be not left alone at home even as others start to step out. Through this campaign, we aimed to position <keyword id="5996910" type="UNKNOWN" weightage="20" keywordseo="Saregama-Carvaan">Saregama Carvaan</keyword> as a companion to the elderly. The product will cater to and fulfill their need for entertainment, old melodies being an emotional connect. Children can gift their parents Saregama Carvaan, to help them cope with boredom during the times they are alone at home. We also took a step further by donating Carvaans to old age homes to spread smiles amongst the elderly, to help them find solace and companionship in these challenging times, and comfort them. Q) Speaking from a marketing perspective, how different was your strategy during the lockdown? The lockdown made people very digital-friendly and people started to spend a lot of time on social media and other online platforms. So we moved to digital completely. This included increased content consumption, content creation and experience sharing. We did a #stayhome series where people created content from home and shared with us, people shared their experiences of how they were using Carvaan to sail through these times, the consumption of our podcasts on Carvaan 2.0 went up. Infact, Bhagwad Gita was one of the highest heard podcast. So all in all, it was a very evolving experience and future strategies will be made keeping the changing behavior in mind. Q) Do you think marketing took a greater purpose during this adverse time? COVID-19 has changed the face of marketing – making it follow the pillars of empathy, trust, and necessity. Navigating through the new normal has forced brands to now focus on messaging on the lines of <keyword id="54209" type="PERSON" weightage="20" keywordseo="compassion">compassion</keyword> and craft narratives which are reassuring and relatable to consumers in these unprecedented times. Now more than ever, consumers need to see brands action their communication – whether it is the core product promise or leading a cause to support communities. As brands, we need to follow the behavioral shift amongst consumers and communicate in the way they want to consume information, through the right platform and with messaging that is value-oriented, educational, and compassionate. With content consumption at an all-time high on social media, online platforms have become an important tool in the marketing mix to engage with consumers. Q) As a marketer, what has been your biggest learnings from the Covid-19 experience been? The global pandemic has left a long-lasting effect on every aspect of our lives. The virus along with the lockdown has fueled changes in the consumer and brand space altogether. This year has brought about some major learnings – in terms of harboring a simple life or valuing every moment. As a brand, we believe that we can now bring together our learnings to move forward and evolve. We are embracing the consumer bond and hoping to only grow it stronger in the future while keeping the feelings of nostalgia intact. Q) While the country is opening up, there's still some time for people to go back to retail shops. In such a scenario, how are you reaching out to consumers? Are you strengthening your presence on e-commerce? We are available on various e-commerce platforms already – like Amazon, Flipkart etc and we have our own ecommerce platform as well. Consumers can also place their orders on our website, where we offer deliveries across India, with utmost care. As consumers couldn’t find products in traditional outlets due to the ongoing pandemic, our approach shifted from information-first ads to a more sales-driven strategy where we communicated that the product is available on digital websites. Q) Innovation is important for Saregama as an organisation. Are you also planning to expand on your offerings or innovating on your current portfolio? As a brand, we want to constantly evolve and offer a vast portfolio to the consumers, which are more than just products – but also mean something to them. Innovating with impact has been our key goal, and we wish to pursue it further – with nostalgia at the core. However, as mentioned earlier, we have increased our digital portfolio, by introducing additional 11,000 songs – thereby increasing our digital presence in over 12 languages. Q) Saregama has been partnering with other platforms like Spotify and Facebook. What's been the thought? Will we see more such partnerships in the future? Are partnerships the way forward for the music industry? The ways and formats of content consumption has evolved rapidly over the past few years. Saregama holds an evergreen library of over 100 years and we are creating/ acquiring new music too. We want to be available possibly on all platforms which has an audience for our music. The industry is moving too fast, we would like to be aligned to changes. Q) What are your broad marketing plans for the rest of the year? What will your area of focus as a marketer be? The pandemic has witnessed the shift of advertising budget from traditional marketing like print, and ATL-outdoor activities to digital and mobile marketing, with the end-users being indoors, and preferring to consume content primarily on their mobile phones or TV. For the coming quarters, our <keyword id="489452" type="PERSON" weightage="20" keywordseo="marketing-strategy">marketing strategy</keyword> would be more digitally-driven. There has been a rise in engagement and we are able to analyze real-time conversations and ROI for our brand. With a limited budget, you are concerned about spending every penny, which is where digital is working very well for us. Moving forward, our communication would be more cause-based, emotional, attempting to bring more happiness to the family, and as well as the elderly. In the post-COVID-19 world, brands need to think beyond and explore innovative tactics to reach out to their audiences. We, as a brand, will focus on two areas: Understanding consumer behavior and knowing analytics. It would be key as the way consumers interact/behave would be different in the post-COVID-19 world than during and pre-COVID-19 era.

COVID-19 has changed the face of marketing making it follow the pillars of empathy, trust, and necessity: Ajit Kumar, Saregama

<ul><li><keyword id="8322765" type="UNKNOWN" weightage="20" keywordseo="instagram-reels">Instagram Reels</keyword> is currently being tested in India. </li><li><keyword id="6354576" type="UNKNOWN" weightage="20" keywordseo="facebook">Facebook</keyword> had recently shut down its TikTok clone app Lasso and was concentrating on ‘Reels’ to capture markets.</li><li><keyword id="819905" type="COMPANY" weightage="20" keywordseo="Instagram">Instagram</keyword> Reels lets users record 15-second videos with music and audio clips.</li></ul>Just days after the <keyword id="7319188" type="UNKNOWN" weightage="20" keywordseo="TikTok-ban">TikTok ban</keyword> and speculation over the possible launch of Instagram Reels in India to take on the opportunity – it has happened. Instagram Reels is currently being tested in India, sources told Business Insider. Instagram Reels lets users record 15-second videos with music and audio clips and add them to their stories. The feature seems eerily similar to TikTok, although more details on Reels is awaited. Interestingly, Facebook and Instagram had recently partnered with Indian music label Saregama to give users access to Saregama’s library for Instagram music. Sources confirmed that certain users have started receiving the update from Instagram which includes Reels. "We're planning to start testing an updated version of Reels in more countries. Reels is a fun, creative way for people to both express themselves and be entertained. We're excited to bring this new version to more of our global community. No further plans to share on launch date or countries for now,” a Facebook spokesperson told Business Insider. Facebook had recently shut down its TikTok clone app Lasso and was concentrating on ‘Reels’ to capture markets. Reels had earlier launched in France and Germany and was reportedly being tested in Brazil as well. The Indian government had recently banned TikTok along with 58 other Chinese apps. The ban on TikTok left a huge market opportunity for Indian apps to fill up the space for the thousands of content creators. Indian apps like Chingari, Roposo, Khabri, Bolo Indya have taken over the space and are witnessing a huge surge in traffic. The launch of Instagram Reels to the already existing millions of users of Instagram in India could be a threat to the rising users of the Indian apps. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/chingari-app-is-in-talks-with-a-global-vc-firm-after-the-tiktok-rival-gets-lit-with-over-10-million-downloads/articleshow/76749594.cms">EXCLUSIVE: Chingari app is in talks with a global VC firm after the TikTok rival gets lit with over 10 million downloads⁠</a> <a href="https://www.businessinsider.in/tech/apps/news/facebooks-tiktok-clone-lasso-is-shutting-down-as-zuckerberg-gears-up-to-launch-instagram-reels/articleshow/76745585.cms">Facebook’s TikTok-clone Lasso is shutting down as Zuckerberg gears up to launch Instagram Reels</a> <a href="https://www.businessinsider.in/business/news/reliance-jio-gets-investment-from-intel-capital/articleshow/76761995.cms">Reliance Jio gets ₹1894.5 crore from Intel Capital – the 12th investment in 11 weeks</a>

EXCLUSIVE: Instagram Reels is being quietly tested in India just days after the TikTok ban

The infamous North Korean <keyword id="279456" type="PERSON" weightage="20" keywordseo="Lazarus">Lazarus</keyword> group is back and this time, the hackers belonging to the group are targeting cryptocurrency organisations by sending phishing emails via Microsoft-owned LinkedIn. According to the researchers at global cyber security firm F-Secure, a system administrator from the target organization received a phishing document via their personal LinkedIn account. "The document masqueraded as a legitimate job advert for a role in a <keyword id="6355684" type="PERSON" weightage="20" keywordseo="Blockchain">blockchain</keyword> technology company that matched the employee's skills," F-Secure said in a statement. Though the document on the target's host had been altered to remove malicious content after execution, F-Secure assessed that the original document was the same, or similar to, a sample publicly available on internet security website VirusTotal. According to data by VirusTotal, the original malicious content was created in 2019. In 2019, F-Secure uncovered technical details on Lazarus Group's modus operandi during an investigation of an attack on an organisation in the cryptocurrency vertical. "Lazarus Group's activities are a continued threat: the phishing campaign associated with this attack has been observed continuing into 2020, raising the need for awareness and ongoing vigilance among organisations operating in the targeted verticals," the cyber security firm said. Earlier this year, the hacker group stole cryptocurrency from Mac and Windows users. Lazarus was also involved in stealing nearly $600 million worth of crypto between 2017 and 2018. "There is evidence in recent reporting of Lazarus Group leveraging similar techniques to those observed in this campaign, such as the preference of LinkedIn as a delivery medium, to compromise organisations in other verticals," F-Secure said. "It is F-Secure's assessment that the group will continue to target organisations within the cryptocurrency vertical while it remains such a profitable pursuit, but may also expand to target supply chain elements of the vertical to increase returns and longevity of the campaign". In July this year, reports surfaced that North Korea-based hackers have engaged in a large scale digital skimming activity since May 19, breaking into online stores like international fashion chain Claires to insert malicious code that steals payment card details of the users in the US and Europe. In June, a ZDNet report said India was among six nations that may see a large cyber attack in the form of Covid-19 themed phishing campaign from North Korean state hackers. "The attack is part of the Lazarus Group's large-scale campaign targeting more than 50 lakh individuals and businesses, including small and large enterprises, across six countries: India, Singapore, South Korea, Japan, the UK and the US, according to the report. SEE ALSO: <a href="https://www.businessinsider.in/personal-finance/news/indians-are-borrowing-heavily-against-gold-but-it-may-have-been-wiser-to-borrow-money-to-buy-the-precious-metal-instead-of-homes/articleshow/77757126.cms">Indians are borrowing heavily against gold⁠— but it may have been wiser to borrow money to buy the precious metal instead of homes</a> <a href="https://www.businessinsider.in/science/health/news/oxford-astrazeneca-covid-19-vaccine-phase-ii-trials-will-begin-in-india-today/articleshow/77757085.cms">Oxford-Astrazeneca COVID-19 Vaccine: Phase II trials will begin in India today</a> <a href="https://www.businessinsider.in/business/startups/news/after-facebook-saregama-deal-sharechat-and-t-series-partner-up-for-a-music-licensing-deal/articleshow/77757088.cms">After Facebook-Saregama deal, Sharechat and T-Series partner up for a music licensing deal</a>

Lazarus is using LinkedIn to send phishing emails and attack crypto firms

<ul><li>The amount of debt that Indians have taken on has nearly doubled over the past five years. </li><li>Most of the borrowing has been done in the name of buying up more real estate even though it offers the worst returns. </li><li>Gold offers the highest returns yet accounts for only 11% of a household’s total wealth and they borrow against it. </li></ul>The average Indian household has been taking on more debt for nearly half a decade now. In fact, debt has nearly doubled with loans becoming cheaper to pick up over the past five years. This includes everything from <keyword id="35519" type="PERSON" weightage="20" keywordseo="home-loans">home loans</keyword> to vehicle loans — and even <keyword id="185013" type="PERSON" weightage="20" keywordseo="gold-loans">gold loans</keyword>, where gold is given up as collateral in exchange for money. <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[<div class="flourish-embed flourish-chart" data-src="visualisation/3469458"><script src="https://public.flourish.studio/resources/embed.js"></script></div>]]></cdata></div> This year alone, loans against gold have increased sharply even as banks are left craving for borrowers. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"><colgroup></colgroup><col /><col /><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Growth in gold loans </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Muthoot Finance </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">32% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Manappuram Finance </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">33.40% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Overall bank credit growth </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5.50% </td></tr></tbody></table>*Data as of July-end except for Manappuram, which is as of June-end <keyword id="1912236" type="PERSON" weightage="20" keywordseo="household-debt">Household debt</keyword> is rising but where is the money going? Indians are famous for their love of gold but the biggest chunk of their investment is still real estate. While Indians still have a lot more gold than the average household in peer economies, their investments in real estate also race ahead — funded mostly by home loans. <div type="image" title="Exhibit 18" msid="77757237" hostid="261" caption="&amp;lt;p&amp;gt;Most of the average Indian&amp;#39;s household wealth is stored in real estate&amp;lt;/p&amp;gt;"></div> India outpaces China, Thailand and other countries around the world both in buying gold and property. But, the return of real estate has not even managed to beat the average inflation rate of the last five years. Whereas gold has given better returns than any other asset. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"><colgroup></colgroup><col /><col /><col /><col /><tbody><tr><td colspan="4" style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Returns on various asset classes </td></tr><tr><td colspan="4" style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">(% of returns from 2008 till...) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Till 2014 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Till 2016 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Till 2019 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Real estate </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">4.9% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">4.7% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">4.3% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Gold </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">11.7% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">9.5% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">10% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Equity </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">6.8% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5.1% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">7.2% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Debt </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">7.8% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">7.7% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">7.6% </td></tr></tbody></table> Home loans may be cheap, but they’re harder to pay off Owning property remains an aspiration for the average household in a developing economy like India. However, to buy more real estate, one needs a home loan. And, right now, home loan interest rates are at an all-time low. It makes them attractive but hardly adds to the household net worth. While cheap loans have, to some extent, supported the demand for real estate, they have also kept property prices from falling. So much so that, despite the struggles of the property developers in the last few years, homes have only become less affordable. This affordability ⁠— measured by the amount of EMI compared to the monthly income of a household ⁠— would have only gotten worse in 2020 as the pandemic took away jobs and slashed salaries. SEE ALSO: <a href="https://www.businessinsider.in/science/health/news/oxford-astrazeneca-covid-19-vaccine-phase-ii-trials-will-begin-in-india-today/articleshow/77757085.cms">Oxford-Astrazeneca COVID-19 Vaccine: Phase II trials will begin in India today</a> <a href="https://www.businessinsider.in/business/startups/news/after-facebook-saregama-deal-sharechat-and-t-series-partner-up-for-a-music-licensing-deal/articleshow/77757088.cms">After Facebook-Saregama deal, Sharechat and T-Series partner up for a music licensing deal</a> <a href="https://www.businessinsider.in/business/startups/news/ola-electric-plans-to-hire-2000-co-founder-bhavish-aggarwal-says-electric-two-wheeler-launch-soon/articleshow/77755149.cms">Ola Electric plans to hire 2000 — co-founder Bhavish Aggarwal says electric two-wheeler launch soon</a>

Indians are borrowing heavily against gold⁠— but it may have been wiser to borrow money to buy the precious metal instead of homes

<ul><li> It will introduce its first TV ad featuring Bollywood stars. </li><li><keyword id="6118216" type="UNKNOWN" weightage="20" keywordseo="Spotify-India">Spotify India</keyword>’s first national TV campaign in India features a deadly combo — <keyword id="6354700" type="DEFINITION" weightage="20" keywordseo="Anil-Kapoor">Anil Kapoor</keyword> and Ishaan Khattar. </li></ul> Global digital music service Spotify which swept the Indian market with dirt cheap subscription, is now making a bigger play. It will introduce its first TV ad featuring Bollywood stars. Anil Kapoor along Ishaan Khattar will feature in the ad films and stills. “In this campaign, Anil Kapoor makes a cool dad, who even in his 60s, is as young and energetic as a 20 year old. Ishaan as the son, is India’s new generation – full of energy and optimism,” said Rajdeepak Das, Managing Director India. In spite of the many challenges Spotify faced in India like court cases with Saregama, it is marketing its services aggressively. “The new campaign reinforces how seamlessly Spotify fits into their lives through availability of 50 million tracks, including the latest and most popular, access to 3 billion plus editorially, algorithmic and user-curated playlists, said Amarjit Batra, Managing Director - India, Spotify. The world’s largest music platform promising to provide an uninterrupted experience, based on the vast music library and the option to play tracks anytime, anywhere. According to Spotify, the campaign features four TVCs in Hindi, Telugu, and Marathi, and are being aired on popular GEC, movies and English cluster channels, in addition to a few regional channels. There are also creative activations across online and social media platforms, to amplify the digital conversations, including interactive digital engagements that feature Kapoor and Khattar, and other artists and influencers on Twitter, Instagram and Facebook. “The youth in India often deals with the pressures of judgement, individuality, social norms, and more; in this chaos, music acts as a companion,” said Rajdeepak Das, Managing Director India and Leo Burnett, Chief Creative Officer South Asia.

‘Cool Dad’ Anil Kapoor becomes the new face for Spotify India

<ul><li>Since memories can now be triggered at the tap of a screen, nostalgia is more accessible than ever before. A powerful emotion, it is a perennial marketing tool. </li><li>Harjiv Singh, Founder and CEO, Gutenberg traces how different kinds of brands have used ‘nostalgia’ over the years and writes how it would be interesting to see what becomes of this trend in the decade ahead as technology matures and a generation of digital natives approaches its prime spending years.</li></ul>‘Kitne aadmi the?’ Few who grew up to Hindi cinema in the 1970s could ever forget Gabbar Singh’s iconic dialogue in Sholay. In 2016, the creators of a popular advertisement for Google India counted on just that. The six-minute ad, released on YouTube and titled <a href="https://www.youtube.com/watch?v=eYqEpuifLI8">‘The Hero – A Bollywood Story’</a>, centres around an ageing cinema hall manager who almost bagged a role in the hit film as a young man before being forced to give up on his promising dream of becoming a Bollywood ‘Hero’. Four decades later, his son takes him to the place where the memorable line was shot and the two engage in a poignant re-enactment of the scene. What follows is a nostalgic homage to other films of the last five decades, including more recent ones like Dil Chahta Hai and Rang De Basanti. The ad’s popularity was inevitable. Since its release, it has garnered almost seven million views on YouTube. But Google has not been alone in riding the nostalgia wave over the past decade. More recently, 7UP and Onida have revived their <a href="https://www.livemint.com/Consumer/GdGbdM3lOKUN9JxkxX0T4K/Fido-Dido-the-curly-haired-cartoon-mascot-makes-a-comeback.html">Fido Dido</a> and Devil mascots respectively from the 1980s and 1990s. The Jawa motorcycle, popular in the 1960s and 1970s, is back on Indian roads today, while yesteryear music hits and Ameen Sayani’s Geetmala radio shows have made a comeback through <a href="https://www.thehindubusinessline.com/catalyst/the-retro-revolution/article26082532.ece">Saregama</a>’s Carvaan. Internationally, too, brands like Microsoft, Apple, Walmart, Bacardi, and others have capitalised on our collective longing for simpler times. Retro is clearly back in style. What makes nostalgia tick? In his 2010 book Thinking, Fast and Slow, Nobel-winning psychologist Daniel Kahneman observes how as human beings, we consciously define ourselves through stories, shaping them around significant events in our lives. This explains why familiar senses can inspire a longing for a past that almost always appears simpler and fonder with time. Nostalgia was long thought to be a mental defect. But <a href="https://www.nytimes.com/2013/07/09/science/what-is-nostalgia-good-for-quite-a-bit-research-shows.html?auth=login-google&amp;login=google">a growing body of research</a> has shown that it can actually counter negative emotions like boredom, loneliness, and anxiety while enriching our lives with meaning. This is precisely what makes nostalgia such an effective marketing tool. A 2014 study published by the <a href="https://academic.oup.com/jcr/article-abstract/41/3/713/2907535?redirectedFrom=fulltext">Journal of Consumer Research</a> showed that it even encouraged consumers to spend more. A keen understanding of the target audience and the cultural milieu of the past is fundamental to nostalgia marketing. Nostalgia, by definition, is contingent on maturity. Advertisers need a sizeable window of collective experience to tap into for their marketing to be effective. It makes little sense to use nostalgia to sell products or services to a 14-year-old. On the other hand, consumers in their prime spending years of 40 to 60 and older millennials (who acquired purchasing power more recently) provide a range of experiences for marketers. Much of recent nostalgia marketing has evidently attempted to appeal to both older and younger consumers. A part of the strategy behind Google’s 2016 ad was that it contained references to films from two Indias – an older socialist India and a modern post-liberalisation India, thus appealing to cohorts that grew up in both. Onida offers another telling example. In the 1980s, when television was establishing a nascent presence in Indian middle-class homes, the brand launched its iconic <a href="http://theprint.in/features/brandma/devils-in-the-detail-how-onida-tv-became-a-household-name-in-the-80s/203262/">Devil mascot</a>. The Devil remained Onida’s mascot for two decades before the company wrapped it up. When it was resurrected in 2018, it was clearly meant to evoke the memories of those who knew the brand three decades earlier. We have also seen marketing specifically targeted at older millennials, who also came of age at a relatively simpler and more stable time. In 2013, Microsoft released <a href="https://www.youtube.com/watch?v=qkM6RJf15cg">an advertisement</a> targeted at American millennials for Internet Explorer that drew heavily on the shared childhood experiences of the average American who grew up in the 1990s. Five years later, <a href="https://www.livemint.com/Consumer/fmwGzln1EFphMqUZfx8jrJ/Why-is-ParleG-talking-to-millennial-in-the-new-ad-campaign.html">Parle-G</a>, an 80-year-old brand consumed by children and grandparents alike, launched a campaign that drew on familiar memories that Indian millennials associate with the popular biscuits. Manufacturing nostalgia <a href="https://www.theatlantic.com/magazine/archive/2017/06/the-end-of-forgetting/524523/">In 1888</a>, Kodak released its first commercially successful camera, marking the beginning of mass-scale technologically aided nostalgia. Today, social media and smartphone technology provide the means to create and distribute content, and with it the ability to effectively manufacture nostalgia. It only takes a smartphone equipped with a good camera, the right editing app, and internet access to create and drive powerful content. Social media is replete with listicles curated to trigger nostalgia by evoking past pop culture fads. But consider how any content that sparked such a trend on Facebook, Twitter, or Instagram first began as a single post on one profile before going viral. Recent marketing has effectively capitalised on the nostalgia enabled by such platforms. <a href="https://blog.hubspot.com/marketing/examples-nostalgia-marketing-ads">In 2016</a>, the much-adored painter Bob Ross, best known for the 1980s US television series The Joy of Painting, experienced a resurgent popularity, two decades following his death, after the classic show was picked up by Netflix. He soon became a trending topic on Instagram and drew the attention of Adobe, which released a series of tutorial videos to promote their Adobe Photoshop Sketch that paid homage to the late artist. Modern technology has reduced the spontaneity that once characterised nostalgia. <a href="https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/">There are currently</a> over four billion people with Internet access, more than five billion mobile phone owners, and above three billion social media users across the world. Ironically, rising technological adoption and disruption is inspiring and aiding a retreat towards simpler times. Since memories can now be triggered at the tap of a screen, nostalgia is more accessible than ever before. A powerful emotion, it is a perennial marketing tool. It would be interesting to see what becomes of this trend in the decade ahead as technology matures and a generation of digital natives approaches its prime spending years. - Harjiv Singh, Founder and CEO, Gutenberg

Nostalgia marketing: The future is here

<img class="gwt-Image" src="/photo/46431697.cms" /> 
 
After Zindagi, Zee Entertainment Enterprises Limited (ZEEL) has now announced &amp;TV, its another premium entertainment channel. 
 
Synonymous with the spirit of new-age India, &amp;TV signifies a conjunction of aspirations and rootedness, much like the amalgamation of various TV shows that mark their debut with the channel tonight. 
 The first show to be aired would be <keyword id="378933" type="ENTERTAINMENT" weightage="100" keywordseo="Razia-Sultan">Razia Sultan</keyword>, who was the first woman ruler from India. The show has been produced by Swastik Productions and stars Pankhuri Awasthi and Sooraj Thapar in lead roles, who play Razia Sultan and her father Iltutmish, respectively. It would air at 7:30 PM from Monday to Friday. 
 
Next in line is Bhagyalaksmi, a serial from the affluent lanes of Madhya Pradesh. Starring Barkha Singh and Abhishek Malik with Aruna Irani, Rita Bhaduri, Anil Dhawan and Ashita Dhawan Gulabani, the love story would see the clashes of rich and poor, airing at 8 PM from Monday to Friday. 
 At 8:30 PM, viewers would get to see the cute and bubbly <keyword id="2722206" type="UNKNOWN" weightage="100" keywordseo="Gangaa">Gangaa</keyword>, a child widow. Her spirit to break the shackles of conservative Indian society is the wave that the makers would hope to ride on. Produced by Sphere Origins, The show stars Ruhana Khanna, Rakhi Vijan, Sushmita Mukherjee and Hiten Tejwani. 
 
The prime time of 9 PM has been reserved for the flagship show, India Poochega <keyword id="2695296" type="UNKNOWN" weightage="100" keywordseo="Sabse-Shaana-Kaun">Sabse Shaana Kaun</keyword>, to be hosted by <keyword id="1671" type="PERSON" weightage="100" keywordseo="Shah-Rukh-Khan">Shah Rukh Khan</keyword>. The show is inspired by Who’s Asking, an Israeli game show of Armoza Formats. Both the persons who ask the question and the one who answers would be commoners. The show has been produced by Siddhartha Basu of Big Synergy. 
 At 10, we have <keyword id="75320" type="CITY" weightage="100" keywordseo="Begusarai">Begusarai</keyword>, produced by Saregama Productions. Based on the lives of land mafias of Bihar, the show has Shweta Tiwari, Vaishnavi Dhanraj, Vishal Aditya Singh and Dheeraj Miglani. The highlight of the show, however, would be veteran actress Sulbha Arya, who is donning a negative role for the first time. 
 Next, the channel has a comedy show in line for its audience. Called <keyword id="2749105" type="UNKNOWN" weightage="100" keywordseo="Bhabhi-Ji-Ghar-Par-Hain">Bhabhi Ji Ghar Par Hain</keyword>, the show would be based in a middle-class Indian society from Kanpur, and would be focusing on two neighbouring families. Starring Saumya Tandon, Shilpa Shinde, Rohitashv Gaud and Asif Sheikh, the show has been produced by Edit II. 
 
Image courtesy: <a href="https://www.facebook.com/AndTVOfficial">And TV Facebook Page</a>

You Searched For "saregama facebook" and got 12 results

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Lazarus is using LinkedIn to send phishing emails and attack crypto firms

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Indians are borrowing heavily against gold⁠— but it may have been wiser to borrow money to buy the precious metal instead of homes

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