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Online furniture brand Pepperfry registers Rs 188 cr losses in FY23

Online furniture brand Pepperfry registered Rs 188 crore in losses in FY23, down just 3 per cent fr…

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3 mins read

Sara Ali Khan to be the first ambassador for Mamaearth

The actor also took to Instagram to share her new endorsement deal in her unique style

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Chumbak launches their first celebrity brand campaign with Sara Ali Khan

Chumbak launches an ad with its recently onboarded brand ambassador Sara Ali Khan

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Vivo onboards Sara Ali Khan as its 'Chief Style Icon' for Y-series smartphones

The newly appointed "Chief Style icon" to feature in marketing campaigns for upcoming Y-Series devi…

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3 mins read

Sara Ali Khan gets candid about her weight loss journey for HealthifyMe's first-ever brand campaign

The film has been conceptualised by WondrLabs and the in-house creative team at HealthifyMe

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Vivo onboards Virat Kohli as its brand ambassador before IPL 2021

Over the years, Vivo's association with IPL has helped them connect with their consumers

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ZEE5 launches a new campaign with Sara Ali Khan and Amol Parashar

The ‘Dekhtey Reh Jaogey’ campaign is targeted towards younger audiences aged between 18-34 to incre…

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5 mins read

Mamaearth brings Sara Ali Khan and Amrita Singh together on-screen for the first time

Amrita Singh, the leading lady of her era, appeared in a brand commercial after a break of 35 years

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Prega News launches a TVC featuring brand ambassador Anushka Sharma

The film with Anushka Sharma is ideated and produced by ADK Fortune

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3 mins read

Chumbak plans to double its turnover by the end of FY22 by doubling down on marketing

Chumbak on-boarded Sara Ali Khan as its first brand ambassador earlier this year and is now plannin…

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2 mins read

Kareena Kapoor Khan aims to break stereotypes surrounding pregnancy in Lux's new campaign

The campaign is a true celebration of a woman's glow and the fact that she always finds a way to ri…

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2 mins read

Puma tries to ignite a stronger women’s narrative by on-boarding Kareena Kapoor Khan as its latest face

After on-boarding Kareena Kapoor Khan, Abhishek Ganguly, General Manager, PUMA India and Southeast …

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9 mins read

From Suhana Khan to Agastya Nanda: star kids making their movie debut in 2023

Three of the star kids making their debut next year are starring in Zoya Akhtar’s Netflix original,…

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1 min read

Virat Kohli, Akshay Kumar and Kareena Kapoor are the most visible celebrity brand endorsers: Report

Among the celebrity couples, Anushka Sharma and Viral Kohli topped with 26% share of Ad Volumes.

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3 mins read

INTERVIEW: Shaaz Jung opens up about the blood, sweat and years behind the viral images of a rare black panther

The photographs of Saya, a rare black panther residing in the Kabini forest in Karnataka, India, ha…

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5 mins read

Brands celebrate different hues of India this Holi

Holi brings with it a yearning for home, for spending time with your loved ones.

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Saif Ali Khan To Promote British Tourism

‘Bollywood Britain’, which is a tourism campaign in India run by the agency, would have the royal a…

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3 mins read

Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study

The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have…

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4 mins read

Online ads most problematic, influencers too caught breaching guidelines

Complaints about various violations of Indian advertisements surged by 34% in April to September of…