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New Delhi, <keyword id="19895063" type="General" weightage="20" keywordseo="india" source="keywords">India</keyword>'s smartphone market has maintained stability with 148.6 million shipments overall in 2023, witnessing a minor drop of two per cent, a new report has said. According to the market research firm <keyword id="19930983" type="General" weightage="20" keywordseo="canalys" source="keywords">Canalys</keyword>, Indian smartphone vendors benefited from strong demand throughout the festival season, driving Q4 sales to 38.9 million units -- a remarkable 20 per cent increase in comparison to the previous year. "In 2023, growing investment in mainline retail space proved beneficial not only for vendors but also allowed the overall market to stabilise," said <keyword id="20238672" type="General" weightage="20" keywordseo="sanyam-chaurasia" source="keywords">Sanyam Chaurasia</keyword>, Senior Analyst at Canalys. <keyword id="19897758" type="General" weightage="20" keywordseo="samsung" source="keywords">Samsung</keyword> maintained the top position in the fourth quarter (Q4) of 2023 with a market share of 20 per cent and shipments of 7.6 million units. Xiaomi continued its robust performance, claiming second place by shipping 7.2 million units. Vivo secured third position with shipments of seven million units, while realme and OPPO rounded out the top five by shipping 4.5 million and 3.7 million units, respectively, the report mentioned. "The premium segment witnessed robust growth, thanks to easy financing options, incentive schemes for retailers and rising disposable income," said <keyword id="20269245" type="General" weightage="20" keywordseo="chaurasia" source="keywords">Chaurasia</keyword>. "With the celebration of Diwali in November 2023, Apple got the opportunity to push the latest iPhone 15 series during the festive sales, contributing more than 50% to its shipments in Q4," he added. The analyst also noted that Samsung had set aggressive retail targets for its premium Galaxy S23 series to drive premium segment growth. Along with this, Samsung's latest Galaxy S23 FE launch in Q4 drove shipments, due to compelling banking deals. "Canalys expects the Indian smartphone market to grow by mid-single digits in 2024, driven by affordable 5G and the pandemic period replacement cycle. But the biggest challenge for vendors this year will be to manage the rising bill of materials costs," Chaurasia stated.

India's smartphone market sees 2% drop in 2023, shipped 148.6 mn units: Canalys

<keyword id="3658" type="General" weightage="100" keywordseo="india" source="Orion">India</keyword>'s smartphone shipments fell to 151.6 million units in 2022, declining by 6 per cent compared with 2021, a report has shown. According to a <keyword id="216011" type="General" weightage="80" keywordseo="canalys" source="Orion">Canalys</keyword> report, <keyword id="874458" type="General" weightage="50" keywordseo="xiaomi" source="Orion">Xiaomi</keyword> was still the number one vendor for the full year. <keyword id="10591" type="General" weightage="50" keywordseo="samsung" source="Orion">Samsung</keyword> took the number one spot in the fourth quarter (Q4) for the first time since Q3 2017, shipping 6.7 million units for a market share of 21 per cent. The second place went to vivo, which shipped 6.4 million units, mainly via offline channels. "India was better positioned to weather the global downturn than other markets. But domestic consumer spending cooled in the last few months of 2022," said <keyword id="13660230" type="General" weightage="80" keywordseo="sanyam-chaurasia" source="Orion">Sanyam Chaurasia</keyword>, an analyst at Canalys. Even during the festive season, the domestic market suffered a fall in transactions, retail spending and electronic imports. "In 2022, consumers already had up-to-date technology that they had bought during the pandemic, thereby delaying further purchases. This led to smartphone brands struggling with inventory management because demand was subdued," <keyword id="1637534" type="General" weightage="80" keywordseo="chaurasia" source="Orion">Chaurasia</keyword> added. The Indian economy started to feel the impact of the global economic slowdown toward the end of 2022. "We are entering 2023 with economic indicators suggesting a sluggish performance in the short term," said Chaurasia. But, in 2024, India is set to hold its general election and the government's strategy will be to boost consumers' purchasing power, even if inflation remains high. "We expect moderate growth in the Indian smartphone market in 2023 fuelled by a replacement cycle driven by 5G devices, state government deals, smartphone penetration and the introduction of new use cases," said Canalys. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/international/news/g20s-ecswg-to-focus-on-promotion-of-blue-economy-alongwith-coastal-sustainability/articleshow/97200028.cms">G20's ECSWG to focus on promotion of Blue Economy alongwith Coastal Sustainability</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/60-percent-of-people-preferred-intimate-weddings-in-2022-here-are-the-other-trends/slidelist/97172419.cms">60 percent people preferred intimate weddings in 2022; here are the other trends</a>

India's smartphone shipments fall 6% in 2022, moderate growth in 2023

<ul><li><keyword id="874458" type="General" weightage="100" keywordseo="xiaomi" source="Orion">Xiaomi</keyword> held onto the first place with 9.2 million units as the brand gained traction from July's online sales.</li><li><keyword id="10591" type="General" weightage="80" keywordseo="samsung" source="Orion">Samsung</keyword> came second with 8.1 million shipments and saw strong momentum in the mid-high-end category.</li><li>Vivo and OPPO jumped to third and fourth place, shipping 7.3 million and 7.1 million units respectively. </li></ul> <keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword> saw 44.6 million smartphone shipments in the third quarter this year, a 6 per cent decline from the previous year dragged by a lacklustre low-end segment. According to a report by market research firm <keyword id="216011" type="General" weightage="50" keywordseo="canalys" source="Orion">Canalys</keyword>, Xiaomi held onto the first place with 9.2 million units as the brand gained traction from July's online sales ahead of the festival season. Samsung came second with 8.1 million shipments and saw strong momentum in the mid-high-end category owing to aggressive offers and promotions. Vivo and OPPO jumped to third and fourth place, shipping 7.3 million and 7.1 million units respectively, while realme dropped to fifth, shipping 6.2 million. "Hit by inflation, entry-level device contribution declined this year, while the mid-to-high segment performed relatively well thanks to aggressive promotions. OPPO's <keyword id="2210217" type="General" weightage="50" keywordseo="oneplus" source="Orion">OnePlus</keyword> and vivo's iQOO were the two brands driving mid-range growth in the e-commerce channel during this period," said analyst <keyword id="13660230" type="General" weightage="80" keywordseo="sanyam-chaurasia" source="Orion">Sanyam Chaurasia</keyword>. Ultra-premium category smartphones, especially older generation flagships, also experienced strong demand momentum amid price cuts. Samsung offered deep discounts on its older generation Galaxy Z Fold3 and latest Galaxy S22 series in online and offline channels. "Similarly, demand for the aggressively discounted iPhone 13 outstripped the latest iPhone 14, whose value proposition is very similar to the former," said Chaurasia. 5G devices are gaining in popularity, supporting overall device ASP growth and sales revenue. "It is perfect timing for vendors to push their 5G portfolios to smartphone upgraders in the next couple of years, as operators are rolling out 5G services in tier 1 cities. Entry-level brands are also trying to capitalise on 5G opportunities," said the analyst. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/how-green-are-green-crackers/articleshow/95039145.cms">How green are green crackers?</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/shows-you-can-binge-watch-during-the-diwali-holidays-on-netflix-apple-tv-and-prime-video/articleshow/95028164.cms">Shows you can binge-watch during the Diwali holidays on Netflix, Apple TV+, and Prime Video</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/diwali-is-becoming-a-global-celebration-and-cementing-indian-identity-globally/articleshow/95014696.cms">Diwali is becoming a global celebration and cementing Indian identity globally</a>

India smartphone shipments down 6% in Q3, Xiaomi leads

The global smartphone market is likely to witness modest growth in a cautious-looking 2024, as various companies will close this year with a relatively healthier inventory level, providing space to rebuild their stock in preparation for a potential demand resurgence. According to a Canalys report, Regional performance is expected to diverge due to regional conflicts and geopolitical tensions. "Vendors should remain flexible and adaptable in their strategies to seize growth opportunities in specific regions. Additionally, close monitoring of end demand in different regions is needed to strategically optimise resource allocation and avoid disruptions," said Lucas Zhong, research analyst. In the saturated market competition, vendors must continuously enhance their capabilities and focus on profit and product portfolio optimisation, he added. The global smartphone market fell slightly by 1 per cent to 293.4 million units in Q3 with vendors pushing new models following a healthy inventory level in Q2. <keyword id="10591" type="General" weightage="80" keywordseo="samsung" source="Orion">Samsung</keyword> held the pole position and shipped 57.4 million units with a 20 per cent market share. <keyword id="6354427" type="General" weightage="50" keywordseo="apple" source="Orion">Apple</keyword> followed in second place, shipping 50 million units and gaining 17 per cent market share, driven by strong initial demand for the iPhone 15 series with USB-C upgrade. <keyword id="874458" type="General" weightage="80" keywordseo="xiaomi" source="Orion">Xiaomi</keyword> took third place, shipping 41.5 million units, achieving an annual growth of 2 per cent, owing to strong performance in emerging markets. OPPO (including <keyword id="2210217" type="General" weightage="80" keywordseo="oneplus" source="Orion">OnePlus</keyword>) secured the fourth position with 26.4 million units of shipment, capturing 9 per cent market share. <keyword id="4726450" type="General" weightage="80" keywordseo="transsion-group" source="Orion">TRANSSION Group</keyword> (includes Tecno, Infinix and <keyword id="3185988" type="General" weightage="50" keywordseo="itel" source="Orion">iTel</keyword> brands), maintained its fifth position as it continued its strong momentum from the previous quarter and defended its top five position, shipping 26 million units, the rpeort mentioned. "Rising demand for fresh offerings in emerging markets is propelling brands and channels forward as the holiday season approaches," said Sanyam Chaurasia, senior analyst. "Xiaomi and the TRANSSION Group maintained their strong performance from the previous quarter and were the sole brands among the top five to experience growth," he added. Vendors are seeking opportunities to solidify their positioning in the premium market. However, as foldable smartphone options continue to increase, this trend poses a challenge to Samsung's current dominance in the same market. "OPPO strategically introduced the Find N3 and OnePlus Open models in different regions, demonstrating Android brands' ambition to capture the global foldable market," said Zhong.

Global smartphone market to witness modest growth in cautious-looking 2024

<ul><li>The Indian smartphone shipments have reported a 20% year-on-year decline in Q1 2023.</li><li>Samsung has topped the list with the highest shipments, with Xiaomi down to the fourth position.</li><li><keyword id="1731609" type="General" weightage="100" keywordseo="oppo" source="Orion">Oppo</keyword> is the only company to have reported a year-on-year growth in Q1 2023.</li></ul>The year of 2023 has had a bad start for the Indian smartphone market – as its shipments dropped in the very first quarter of the year. According to a<a href="https://canalys.com/newsroom/india-smartphone-shipments-Q1-2023"> report</a> by Canalys, the Indian smartphone shipments reported a 20% year-on-year decline in Q1 2023, following a 6% year-on-year<a href="https://canalys.com/newsroom/india-smartphone-shipments-Q4-2022"> decline</a> in Q4 2022. “The Indian market faces early-year struggles but vendors keep fueling the market as they remain bullish on long-term prospects,” said Sanyam Chaurasia, analyst, Canalys. “Investments from major brands are pouring in as they align with the government's vision and changing consumer behaviour. They are focusing on optimising retail, manufacturing, local sourcing, and R&amp;D to secure their long-term position in the market,” Chaurasia added. The research agency added that the market is still witnessing uneven demand woes and remains vulnerable to stock build-up. Smartphone makers shipped 30.6 million smartphones in Q1 2023, down from 38.2 million smartphones in Q1 2022, recording a decline of nearly 8 million devices. A recent report by PriceWaterhouseCoopers said that six in ten Indians are cutting down on discretionary spending, which also includes electronics. “PwC’s latest Global Consumer Insights Survey for India drives home the key message of ongoing financial stress in the lives of the consumers, where 75% of them are very concerned about their financial situation. This sentiment will have a potential restraining effect on spends in highly discretionary categories of electronics and luxury,” said Ravi Kapoor, partner and leader - retail &amp; consumer at PwC India. <cmsannotation type="cmsannotation" annotationid="Samsung takes the crown despite a decline in shipments" comment="subhead" text="Samsung takes the crown despite a decline in shipments">Samsung takes the crown despite a decline in shipments</cmsannotation> Korean smartphone manufacturer Samsung continues to dominate the Indian smartphone market, despite a decline in shipments. The company shipped 6.3 million smartphones in Q1 2023, down from 7.1 million devices shipped in Q1 2022, reporting a 11% decline. However, its market share has increased from 19% to 21%, allowing it to grab the top spot. In the same quarter last year, it was at the second spot. <cmsannotation type="cmsannotation" annotationid="Xiaomi loses the crown after a huge decline in shipments" comment="subhead" text="Xiaomi loses the crown after a huge decline in shipments">Xiaomi loses the crown after a huge decline in shipments</cmsannotation> Chinese smartphone maker Xiaomi reported a much sharper decline. The company’s shipments have declined to 5 million units in Q1 2023, down from 8 million units in Q1 2022, recording a 38% decline. The company’s market share has also taken a huge hit, dropping from 21% to 16%, pushing it down to the fourth spot from the top spot. <cmsannotation type="cmsannotation" annotationid="Oppo becomes the only company to report a growth in Q1 2023" comment="subhead" text="Oppo becomes the only company to report a growth in Q1 2023">Oppo becomes the only company to report a growth in Q1 2023</cmsannotation> Chinese smartphone maker Oppo, whose shipments include OnePlus, is the only company that has reported a growth in Q1 2023. The company’s shipments increased from 4.6 million in Q1 2022 to 5.5 million in Q1 2023, registering an 18% growth. The company has also climbed to the second spot, with a market share of 18%. In Q1 2022, the company occupied the fifth spot with a market share of 12%. <cmsannotation type="cmsannotation" annotationid="Vivo reports a small decline in shipments but market share increases" comment="subhead" text="Vivo reports a small decline in shipments but market share increases">Vivo reports a small decline in shipments but market share increases</cmsannotation> Chinese smartphone maker Vivo’s shipments have declined to 5.4 million units in Q1 2023, down from 5.7 million units in Q1 2022, registering a 4% decline in shipments. Despite a decline, the company’s market share has increased from 15% to 18%, allowing it to grab the third spot. <cmsannotation type="cmsannotation" annotationid="Realme reports the biggest decline in shipments" comment="subhead" text="Realme reports the biggest decline in shipments">Realme reports the biggest decline in shipments</cmsannotation> Chinese smartphone maker Realme was the worst-hit, recording the biggest decline. The company shipped 2.9 million units in Q1 2023, down from 6 million in Q1 2022, recording a shocking 52% decline in shipments. The company’s market share has also declined from 16% to 9%, pushing it down to the fifth position. <cmsannotation type="cmsannotation" annotationid="Samsung and Apple boost India’s exports" comment="subhead" text="Samsung and Apple boost India’s exports">Samsung and Apple boost India’s exports</cmsannotation> Samsung and Apple have helped boost India’s exports in Q1 2023, helping record nearly $4 billion in exports in the first quarter. “At present, India's smartphone export growth is primarily driven by Apple and Samsung, helping achieve a record-breaking export value of almost US$4 billion in Q1,” Canalys said in its report. SEE ALSO: <a href="https://www.businessinsider.in/articleshow/99589401.cms">Unpaid subsidies worth ₹1,200 crore leading to ‘serious liquidity crisis’ among EV makers, says industry body</a> <a href="https://www.businessinsider.in/articleshow/99262205.cms">9 out 10 TVs sold in India in 2022 were smart TVs, and nearly all of these TVs are assembled locally</a> <a href="https://www.businessinsider.in/articleshow/99426637.cms">Despite a rise in financial frauds, 17% of people store financial information on their smartphones</a>

Oppo bucks the trend as India’s smartphone shipments drop 20% in Q1 2023: Canalys

The <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-10r-smartphone-india-launch-date-revealed/articleshow/89091169.cms" data-type="tilCustomLink">smartphone</a> market in India achieved a record 162 million shipments in 2021, growing 12 per cent on 2020, a new report revealed. After a tough start to the year, due to the second wave of Covid-19, India recovered strongly in the second half, reports market research firm <keyword id="216011" type="General" weightage="20" keywordseo="canalys" source="Orion">Canalys</keyword>. "Thanks to the vaccination rollout, market reopening and pent-up demand, smartphone shipments reached all-time highs for the full-year. Growth is expected to continue in 2022, driven by both replacement demand and new customers migrating to smartphones," Sanyam Chaurasia, Analyst Canalys said in a statement. Following a strong comeback in Q3, smartphone vendors shipped 44.5 million devices in Q4 for 2 per cent growth, despite a challenging supply chain. Xiaomi was the leader, shipping 9.3 million units and maintained its 21 per cent market share. Samsung came second with 8.5 million units for 19 per cent share. For the first time realme climbed to third place in India, with a 49 per cent year-on-year increase in volume that reached 7.6 million shipments. Fourth and fifth place were taken by vivo and OPPO, with 5.6 million and 4.9 million units respectively. "Overall, India will see upward momentum towards future-proof technologies, with smartphones being at the core of the digital ecosystem and growing ever-more essential to the daily lives of Indian citizens," Chaurasia added.

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India's smartphone market sees 2% drop in 2023, shipped 148.6 mn units: Canalys

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India's smartphone shipments fall 6% in 2022, moderate growth in 2023

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India smartphone shipments down 6% in Q3, Xiaomi leads

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Global smartphone market to witness modest growth in cautious-looking 2024

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Oppo bucks the trend as India’s smartphone shipments drop 20% in Q1 2023: Canalys

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Indian smartphone market grew 12% with record 162 million shipments in 2021: Canalys

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