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<keyword id="980441" type="COMPANY" weightage="100" keywordseo="Otis-Elevator-Company">Otis Elevator Company</keyword>, an unit of <keyword id="222895" type="COMPANY" weightage="100" keywordseo="United-Technologies">United Technologies</keyword> has made a name for itself as the world’s leading manufacturer of elevators, escalators and moving walkways, but what a lot of people are not aware of are their unique HR policies when it comes to their Indian employees. 
 
One of them is their flagship Employee Scholar Program. This company-sponsored employee education program empowers employees to expand their knowledge in their current field, or learn new skills for a different career path. They are encouraed to obtain a degree in any field, whether or not it is related to their work duties. 
 "The idea is to promote the advancement and development of our employees through education — not just to help them in their current jobs but also to give them a chance to prepare for the jobs of tomorrow," stated Sebi Jospeh, President, <keyword id="2723645" type="COMPANY" weightage="100" keywordseo="Otis-India">Otis India</keyword> 
 Under the program, every employee at <keyword id="42878" type="COMPANY" weightage="100" keywordseo="Otis">Otis</keyword> is eligible to take upto three hours of paid time to study every week. Moreover, the program also pays for their tuition, textbooks and any other academic fees. Employees have no restriction when it comes to the range of subjects or courses they want to pursue. 
 Started in 1996, the <keyword id="3785113" type="UNKNOWN" weightage="100" keywordseo="employe-scholar-program">Employe Scholar Program</keyword> has enabled employees across 60 countries earn more than 38,000 degrees. In India itself, over 414 employees from Otis India have used this program to complete their degrees. 
 One among them is <keyword id="3785112" type="UNKNOWN" weightage="100" keywordseo="sanu-kapoor">Sanu Kapoor</keyword>, who is pursuing a Management course with dual specialization in Marketing and Finance through the program. “I am thankful to UTC and Otis India for providing me this opportunity to pursue my Management Studies under the <keyword id="3785114" type="UNKNOWN" weightage="100" keywordseo="utc-employee-scholar-program">UTC Employee Scholar Program</keyword>. The program has helped me in broadening strategic thinking and enhancing my entrepreneurial skills and competencies. The experience and knowledge gained from the program will put me in a good position for any future endeavours. 
 
In my opinion, the UTC Employee Scholar Program is not simply a program but an avenue that helps their employees to fulfil their goals. ”

Why this Indian company is giving its employees paid time off to study

<ul><li>Shah Rukh Khan topped the report in 2019 and <keyword id="6354832" type="UNKNOWN" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword> was at No. 1 in 2020.</li><li>As per IIHB’s report, Dream11 was the most spontaneously recalled brand in this year’s survey.</li></ul>Versatile actor <keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> versus Captain Cool MS Dhoni? Well, both seem to have done equally well in the annual IPL ad recall research of the Indian Institute of Human Brands (IIHB) conducted ten days after the start of the League this year. The research polled 879 respondents in the age-group of 18-35 years (M=481, F=398) across India. The interviews were conducted telephonically. Dream11 was the most spontaneously recalled brand in this year’s survey, which possibly also helped enhance both the brand equity and recall of MS Dhoni who anchored the 12-ad series for the brand as its ambassador and protagonist. Jio Fiber, with multiple IPL teams featured with an effervescent Ranveer Singh gyrating with a sing-song brand message, came in second on recall in the research, also helping the celebrity endorser to considerably strengthen his personal recall. Byju’s was the most spontaneously recalled brand on the IPL last year; though its celebrity endorser Shah Rukh Khan trailed behind other celebrities. Virat Kohli, as expected, did well on recall too, and came third in the recall rankings. Salman Khan did surprisingly well in this year’s survey and came in at No. 4, ahead of Rishabh Pant, Rahul Dravid, Varun Dhawan, Alia Bhatt and Saurav Ganguly who followed in that sequence. Ajay Devgn, Sachin Tendulkar, Shikhar Dhawan, Shah Rukh Khan, Boman Irani, Kareena Kapoor, Ranbir Kapoor, Katrina Kaif, Ayushmann Khurrana and Akshay Kumar, on the other hand, had very few mentions and scored very poorly on respondent recall. There were sporadic mentions of Virender Sehwag and Priyanka Chopra too. In the last survey conducted in October 2020, MS Dhoni had the highest spontaneous recall as a celebrity endorser. Virat Kohli was a not-so-close second. Akshay Kumar was at rank 3; Ayushmann Khurrana at rank 4. “MS Dhoni and Ranveer Singh had a disproportionate share of visibility and recall in the IPL research we just conducted. This was in sync with the ultra-high recall of the brands they respectively endorse”, said Dr. Sandeep Goyal, Chief Mentor of IIHB. “It is interesting nevertheless to note that brands without celebrities like Phone Pe, Byju’s and others too have done well wherever media investments are heavy”. IIHB team used its proprietorial CELEBAR tool based on Celebrity Brand Association &amp; Recognition to assign a metric score to each celebrity and associated brand. The tool takes into account: <ul><li>Spontaneous recall of the brand</li><li>Spontaneous recall of the celebrity</li><li>Association between brand &amp; celebrity together </li><li>Recency of communication </li><li>Media weight behind campaign</li><li>Solus versus multiple brands using the celebrity</li></ul>MS Dhoni had a CELEBAR score of 87, up from 82 at the last IPL. His spontaneous recall was an unusually high 82%. His association with Dream 11 was also very constant at 79% from the last edition. He got 9% association with IPL/Star TV, 8% brand association with Indigo Paints, 6% with Orient Fans for Orient Fans and Livfast Solar. 2% recall came from SunFeast Yippee. So, most of Dhoni’s brand goodness got hijacked by Dream 11, much like last year. If Dhoni had only been endorsing Dream 11, his CELEBAR score would have been near 100, given his strong association with that one brand, to almost the relative exclusion of the other brands he endorses. Ranveer achieved a CELEBAR score of 86, empirically almost equal to that of MS Dhoni. But his association was more democratically spread with Jio Fiber at 56%, JD mart at 48%, My11 Circle at 22% and Bingo at 18%. Names of some other brands were mentioned by respondents but these were filtered out as they were not part of the IPL broadcast. Both MS Dhoni and Ranveer gained massively also on account of their main brands spending disproportionately large amounts of media monies which made them exponentially more visible than other competing celebrities. Virat Kohli trailed far behind the Top 2. His score of 45 on CELEBAR is mostly derived by his 94% association with MRF tyres. Bluestar is in low single digits on association. Salman Khan at a CELEBAR of 38, owes 82% recall to Rajshree elaichi and the balance to Pepsi. Rishabh Pant climbed up interestingly to No. 5 on the strength of his JSW appearances. Varun Dhawan had 76% of his recall from Lux Cozi and much lower from Frooti. Alia owed most of her recall also to Frooti with scattered mentions of Dark Fantasy. Interestingly, the IPL seems to be running no/few ads with Amitabh Bachchan, Akshay Kumar, Deepika Padukone, Ranbir Kapoor, and even with cricketers Rohit Sharma or KL Rahul or Hardik Pandya, or the media weightages behind those ads were too insignificant to be noticed by viewers. The Cred ad for Rahul Dravid was spontaneously recalled by 17% respondents but only 2% remembered Jackie Shroff and only 1% mentioned Kumar Sanu for the same brand. Mutual Funds (AMFI) ads had 22% recall but most respondents got the protagonists mixed up, with the most attributing the messaging to Dhoni and Kohli. Dream 11’s association with multiple cricketers was mentioned by many respondents but most were not sure if they remembered current creatives. Only the connect with MS Dhoni was unambiguous. Despite heavy media weights, Vimal elaichi ad featuring Ajay Devgn and Shah Rukh Khan had only an 8% recall. Netmeds with Kareena Kapoor and Renuka Shahane had a good 9% recall. Priyanka Chopra’s Appy Fizz and Katrina’s Slice were almost not recalled. Hema Malini managed 3% recall on Kent RO. Randhir Kapoor’s Asian Paints managed 4% while Kareena Kapoor’s and Pankaj Tripathi’s Berger creatives both got below 1%. Ayushmann was remembered by less than 1% in Urban Company. Gajaraj Rao was mentioned in less than 1% for Voltas. Unacademy featuring Sunil Gavaskar and Harsha Bhogle too scored poorly at 2%. Gamezy featuring KL Rahul got less than 1% recall. On the ads without celebrities, the most remembered were Phone Pe (32%), Byju’s (31%), Vivo (22%), One Plus (21%), Groww (20%), Upstox (20%), Kia (19%), MPL (18%), Bisleri (11%), PharmEasy (11%), Thums Up(9%), Coca Cola (6%), Renault Kiger (6%), Tata Safari (6%), Skoda (3%), Ajio (3%), Dark Fantasy (2%), LikedIn (2%), Raymond (2%) and Tuborg (1%). As more gets added to the broadcast as the IPL progresses, both standings of celebrities and recall of brands may change.

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report

<keyword id="6355629" type="CITY" weightage="100" keywordseo="Google">Google</keyword> announced the most searched list for Indian Cinema stars over the last 10 years. Not just actors but the lists included directors, musicians and movies that have inspired the most digital curiosity in India since 2006. 
 No surprises there that one of the most popular Indian actors, <keyword id="6354583" type="PERSON" weightage="100" keywordseo="Salman-Khan">Salman Khan</keyword> makes it to the top of the Google’s most searched list. <keyword id="836886" type="PERSON" weightage="20" keywordseo="Sunny-Leone">Sunny Leone</keyword> has made to the most searched actress on the Google’s List leaving behind Katrina Kaif. While <keyword id="6357912" type="PERSON" weightage="20" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword> and Rekha were the most searched for classic actor and actress. Karan Johar’s digital popularity has been surpassed by South Indian actor and director, Prabhu Deva on the list for most searched directors. PK tops the list for most searched movies and Honey Singh makes it to the top with his music and controversies. 
 Looking at the interest and curiosity online for Indian Cinema, Google has recently re designed their search experience for the <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> fans. India’s Marketing Head, Sapna Chadha said “With around 1 in 10 mobile searches in India related to Indian cinema, we recently launched a range of immersive Search experiences that give film lovers an easy way to discover and explore everything they want to know about their favorite movies, stars, music, dialogues actors and more” 
 
Here’s the complete list 
 
Indian Cinema’s Search Stars 2006 - 2016 
 
<table align="center" border="0" cellpadding="0" cellspacing="0" width="602">
	<tbody>
		<tr>
			<td>
				Actors</td>
			<td>
				Actresses</td>
			<td>
				Directors</td>
			<td>
				Movies</td>
		</tr>
		<tr>
			<td>
				1. Salman Khan 
				2. Shahrukh Khan 
				3. Akshay Kumar 
				4. Amitabh Bachchan 
				5. Rajinikanth 
				6. Hrithik Roshan 
				7. Shahid Kapoor 
				8. Ranbir Kapoor 
				9. Aamir Khan 
				10. Emraan Hashmi</td>
			<td>
				1. Sunny Leone 
				2. Katrina Kaif 
				3. Kareena Kapoor 
				4. Kajal Agarwal 
				5. Deepika Padukone 
				6. Aishwarya Rai 
				7. Priyanka Chopra 
				8. Tamanna Bhatia 
				9. Alia Bhatt 
				10. Sonakshi Sinha</td>
			<td>
				1. Prabhu Deva 
				2. Karan Johar 
				3. Farhan Akhtar 
				4. Raj Kapoor 
				5. Ram Gopal Varma 
				6. Farah Khan 
				7. Anurag Kashyap 
				8. Yash Chopra 
				9. Rohit Shetty 
				10. Rajkumar Hirani</td>
			<td>
				1. PK 
				2. Kahaani 
				3. Bahubali 
				4. Aashiqui 2 
				5. Dhoom 3 
				6. Kick 
				7. Bajrangi Bhaijaan 
				8. Happy New Year 
				9. Hero 
				10. Ek Villian</td>
		</tr>
	</tbody>
</table>
 
 
<table align="center" border="0" cellpadding="0" cellspacing="0" width="602">
	<tbody>
		<tr>
			<td>
				Singers</td>
			<td>
				Classic Actors</td>
			<td>
				Classic Actresses</td>
		</tr>
		<tr>
			<td>
				1. Honey Singh 
				2. Atif Aslam 
				3. Arijit Singh 
				4. Lata Mangeshkar 
				5. Sonu Nigam 
				6. Kishore Kumar 
				7. Shreya Ghoshal 
				8. Kumar Sanu 
				9. Himesh Reshammiya 
				10. Sunidhi Chauhan</td>
			<td>
				1. Amitabh Bachchan 
				2. Kamal Hassan 
				3. Rajesh Khanna 
				4. Mithun Chakraborty 
				5. Rajkumar 
				6. Dharmendra 
				7. Dilip Kumar 
				8. Dev Anand 
				9. Raj Kapoor 
				10. Rishi Kapoor</td>
			<td>
				1. Rekha 
				2. Sridevi 
				3. Madhubala 
				4. Hema Malini 
				5. Zeenat Aman 
				6. Dimple Kapadia 
				7. Mumtaz 
				8. Meena Kumari 
				9. Parveen Babi 
				10. Saira Banu</td>
		</tr>
	</tbody>
</table>

Google: Salman Khan is the most searched Bollywood actor in last 10yrs. No surprises there.

You Searched For "sanu kapoor" and got 3 results

Why this Indian company is giving its employees paid time off to study

Poulomi Das

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report

BI India Partner

Google: Salman Khan is the most searched Bollywood actor in last 10yrs. No surprises there.

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