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<ul><li>Nacho chip brand <keyword id="46846" type="General" weightage="100" keywordseo="doritos" source="Orion">Doritos</keyword> has launched its latest ‘For The Bold' campaign featuring actor <keyword id="2104801" type="General" weightage="100" keywordseo="Kartik-Aaryan" source="Orion">Kartik Aaryan</keyword> and model-actor <keyword id="1324628" type="General" weightage="80" keywordseo="sanjana-sanghi" source="Orion">Sanjana Sanghi</keyword>.</li><li>The campaign has been conceptualised by <keyword id="7067090" type="General" weightage="20" keywordseo="wunderman-thompson" source="Orion">Wunderman Thompson</keyword>.</li></ul>Nacho chip brand Doritos has launched its latest ‘For The Bold' campaign that celebrates the bold self-expression of today’s generation. Kicking off the campaign, Doritos has released a television commercial featuring brand ambassador, Kartik Aaryan. <div type="Youtube" id="6Cx_JzrGFeI" title="A Number To Remember" thumbUrl="https://i.ytimg.com/vi/6Cx_JzrGFeI/mqdefault.jpg"></div> In the film, Kartik plays the role of a college cricketer, alongside model-actor Sanjana Sanghi; with whom Kartik is sharing his mobile number. The opponent team’s bowler interrupts their exchange, mocking Kartik for being ‘all talk and no game’. With a crunch of Doritos, Kartik tells Sanjana to take the rest of his number from the scoreboard. What follows is a blitz of sixes and fours, where Kartik smashes the bowler all around – giving the girl his mobile number. The commercial closes with the opponent regretting his challenge and Kartik basking in his boldness. Speaking on the new campaign, Doritos brand ambassador Kartik Aaryan, said, “Doritos remains true to its bold and unconventional approach in every campaign, which makes it one of my favourite brands to work on. I was thrilled to don a sporty avatar that positively expresses and redefines what it means to be bold. And of course, any role that allows me to crunch on Doritos – be it onscreen or offscreen – is always welcome.” <keyword id="184778" type="General" weightage="20" keywordseo="Ankit-Agarwal" source="Orion">Ankit Agarwal</keyword>, Associate Director, Brand Marketing – PepsiCo India shares the brand’s inspiration for the campaign, “At Doritos, we believe that today’s generation exemplifies bold self-expression like no other, and we aim to put this attitude at the heart of everything that we do. This campaign not just epitomizes this belief, but is also fun, fresh, and larger than life. We are confident that this new campaign will connect with the audience and encourage them to express themselves, in their own bold ways. Further discussing the campaign, <keyword id="12791616" type="General" weightage="20" keywordseo="ritu-nakra" source="Orion">Ritu Nakra</keyword>, Senior Vice President, Wunderman Thompson, expresses that, “With the tooth-rattling loud crunch of Doritos, we salute the courageous personality of the bold tribe. As the tagline “For the Bold” suggests, Doritos enables you to be you. Bite into Doritos along with Kartik and hear the loud satisfying crunch of this intensely flavoured corn chip as you enjoy this new campaign from the brand.” Not limited to a TVC, the Doritos campaign will continue with a robust 360-degree surround spanning multiple platforms and introduce a special initiative for the fans. AGENCY CREDITS Creative Agency: Wunderman Thompson WPP Lead: <keyword id="641051" type="General" weightage="20" keywordseo="pepsico-foods" source="Orion">PepsiCo Foods</keyword>, India: Ritu Nakra Chief Creative Officer: Senthil Kumar Executive Creative Director: Udayan Chakravarty Strategy Leads: Atishi Pradhan &amp; Arnab Datta Chaudhuri Creative Directors: Sameer Kumar &amp; Chetan Malvi Copywriter: Aakash Aher Film Department: Mandeep Singh Account Management: Binay Mehra &amp; Gunik Kaur Gambhir Production House: The Pack Director: Vivek Kakkad Producer: Leejude Dsouza

Doritos' launches latest 'For the Bold' campaign featuring brand ambassador Kartik Aaryan

<ul><li><keyword id="3125754" type="General" weightage="20" keywordseo="HM-india" source="Orion">H&amp;M India</keyword> continues making the festive season 'Brighter Than Ever' with the launch of their new campaign.</li><li>H&amp;M's new campaign is conceptualised by <keyword id="6679708" type="General" weightage="20" keywordseo="22feet-Tribal-Worldwide" source="Orion">22feet Tribal Worldwide</keyword>.</li></ul>With the release of the 2021 festive collection, H&amp;M’s second iteration of their campaign, Brighter Than Ever, embodies a message of hope for everyone looking forward to celebrating again this year- whether we celebrate alone, with a loved one, or with our closest friends. The campaign captures the essence of the feeling of hope that seemed so distant after the tumultuous year that when we come together in unique ways to make the most of festivities, now lies within us, and shines Brighter than Ever. The film brings together a diverse and inclusive cast of personalities who represent the ethos of the brand. Leading the same we have national award - winning actor Rajkumar Rao, IMDB breakout star <keyword id="1324628" type="General" weightage="20" keywordseo="sanjana-sanghi" source="Orion">Sanjana Sanghi</keyword>, along with award-nominated actors Adarsh Gourav and Ishwak Singh. In addition to them the film features a host of interesting people from different walks of life. Notably, the cast featured pieces from the conscious range, garments made from more sustainable materials - a move towards the brands continuous efforts towards circular fashion with a broader vision for a brighter future ahead. H&amp;M continues to consistently increase the use of more sustainable materials in their product range with the festive collection featuring more sustainable materials such as Recycled Polyester, Tencel, Organic Cotton, Recycled Silk to name a few. <div type="Youtube" id="oYVoYlDMg5M" title="Celebrate love, joy and togetherness! #BrighterThanEver" thumbUrl="https://i.ytimg.com/vi/oYVoYlDMg5M/mqdefault.jpg"></div> “Our post-pandemic reality has created a need to be mindful and conscious in every aspect of the lives we lead. The second iteration of our festive campaign, Brighter Than Ever, is extremely special for H&amp;M India as we pave the way towards a sustainable fashion future by adding more conscious materials in the collection. At H&amp;M, our purpose is to make it possible for everyone to look and feel good. Created exclusively for India, Brighter Than Ever has been shaped to embody that and much more," said Amit Kothari, Head Marketing &amp; Communications - H&amp;M India. "This year, we enter a new chapter. And it's about a shared feeling - hope. A feeling everyone encountered in their own unique ways. We saw it even through the project. Everyone, who worked on it, connected with it intuitively. So, we set out to express this feeling and its nuances in a real, inclusive and exhilarating way. The unbridled visuals, a diverse set of personalities, the joyous music and some deep poetry celebrates hope. And reminds us that it shines brighter than ever," said Debashish Ghosh, NCD, 22feet Tribal Worldwide.

H&M's new Diwali campaign with Rajkummar Rao and Sanjana Sanghi showcases how hope shines brighter than ever within us this year

Mumbai, The late Sushant Singh Rajputs last film "Dil Bechara" will premiere on the OTT platform Disney+ Hotstar, on July 24. "Sushant was not just the hero of my debut film as a director, but he was a dear friend who stood by me through thick and thin. We had been close right from 'Kai Po Che' to 'Dil Bechara'," said the film's <keyword id="9418679" type="UNKNOWN" weightage="20" keywordseo="director-mukesh-chhabra">director Mukesh Chhabra</keyword>. "Dil Bechara" is the official remake of 2014 Hollywood romantic drama "The Fault in our Stars", based on John Green's popular novel of the same name. Budding actress <keyword id="1324628" type="PERSON" weightage="20" keywordseo="Sanjana-Sanghi">Sanjana Sanghi</keyword> stars opposite Sushant in the film. "He had promised me that he would be in my first film. So many plans were made together, so many dreams were dreamt together but never once did I ever imagine that I would be left alone to release this film. He always showered immense love on me while I was making it and his love will guide us as we release it," Chhabra added. The film will see Saif Ali Khan in a cameo. Composer AR Rahman and lyricist <keyword id="27642" type="PERSON" weightage="20" keywordseo="Amitabh-Bhattacharya">Amitabh Bhattacharya</keyword> have collaborated to create music for the project. Sanjana shared the news on her social media, writing: "A story of love, of hope, and of endless memories. Celebrating our dearest, and the late #SushantSinghRajput 's legacy that will be etched in the minds of all and cherished forever." Talking about the decision to release it digitally, Uday Shankar, president, <keyword id="9435264" type="COMPANY" weightage="20" keywordseo="the-walt-disney-company-apac">The Walt Disney Company APAC</keyword> and Chairman, Star and Disney India, said: "We are humbled to be able to play a small part in sustaining the legacy of a fine actor like <keyword id="6356062" type="PERSON" weightage="20" keywordseo="Sushant-Singh-Rajput">Sushant Singh Rajput</keyword>. In celebration of his life and his extraordinary work, 'Dil Bechara' will be available to all subscribers and non-subscribers across India." Sushant was found hanging at his residence in Mumbai on June 14. He was 34. SEE ALSO: <a href="https://www.businessinsider.in/india/news/sushant-singh-rajput-journey-from-the-small-screen-to-bollywood/articleshow/76369638.cms" data-type="tilCustomLink">Sushant Singh Rajput went from the small screen to Bollywood⁠— and gave up on life while his career was peaking</a> <a href="https://www.businessinsider.in/india/news/bollywood-actor-sushant-singh-rajput-commits-suicide/articleshow/76368811.cms" data-type="tilCustomLink">Bollywood actor Sushant Singh Rajput commits suicide</a>

Sushant Singh Rajput's last film 'Dil Bechara' to release on Disney+ Hotstar

<ul><li>The first movie to be released directly on the platform will be Sushant Singh Rajput's Dil Bechara.</li><li>Between July and October, the platform will directly launch 7 big-ticket Bollywood releases on the platform.</li></ul> Disney+ Hotstar is announced the launch of Disney+ Hotstar Multiplex that will see the <keyword id="4722197" type="PERSON" weightage="20" keywordseo="direct-release">direct release</keyword> of Bollywood movies on the OTT platform. Starting July 24,the platform will launch 7 big-ticket movies including Akshay Kumar and Kiara Advani's Laxmmi Bomb, Ajay Devgn, Sonakshi Sinha and Sanjay Dutt's Bhuj: The Pride of India, late Sushant Singh Rajput, Sanjana Sanghi and Saif Ali Khan's Dil Bechara, Sanjay Dutt, Alia Bhatt, Aditya Roy Kapur and Pooja Bhatt's Sadak 2, Abhishek Bachchan's The Big Bull, Vidyut Jammwal's Khuda Haafiz and Kunal Kemmu and Rasika Dugal's Lootcase amongst others. Disney+ Hotstar Multiplex will usher in a new re-imagined ‘first-day first-show’ for Bollywood fans, by treating them to the most anticipated movies of superstars like Akshay Kumar &amp; Ajay Devgn being delivered directly to their mobiles; truly experiencing ‘First Day First Show ki home delivery’. Existing subscribers of Disney+ Hotstar Premium and Disney+ Hotstar VIP can enjoy these blockbuster movies at no additional cost to their existing subscription. Non-subscribers can simply purchase an annual membership of Disney+ Hotstar VIP at Rs 399/- to catch all these movies, and also enjoy exclusive Hotstar Specials, the world’s biggest Super Hero movies &amp; kids favourite characters in Hindi, Tamil &amp; Telugu, unlimited LIVE sports and much more - making it the best entertainment service in the country! The first movie of Disney+ Hotstar Multiplex will be Dil Bechara, starring late Sushant Singh Rajput; and to commemorate his invaluable contribution to Hindi cinema, this movie will be available to all subscribers and non-subscribers of Disney+ Hotstar. <keyword id="105547" type="PERSON" weightage="20" keywordseo="Uday-Shankar">Uday Shankar</keyword> - President, <keyword id="9435264" type="COMPANY" weightage="20" keywordseo="the-walt-disney-company-apac">The Walt Disney Company APAC</keyword> and Chairman, Star &amp; Disney India, said “At Disney+ Hotstar, we firmly believe in pushing boundaries to achieve the unexpected. A few years ago, we took an audacious step of bringing sports closer to people by streaming it LIVE on mobile devices – a move that forever changed the course of LIVE sports in India. Today as we launch Disney+ Hotstar Multiplex, we find ourselves yet again at the cusp of making a revolutionary change by bringing the biggest Bollywood movies directly to millions across the country. We are happy to partner with the best directors and most talented actors; and provide them with a platform to present their masterpieces.” Speaking about this initiative and its effect on the overall industry, he further added, “Theatres are a special experience. So, they will always exist and thrive. But the potential of the industry can’t be capped by the number of release windows and theatres available. Our initiative will dramatically increase the number of films that can be made, giving film-lovers more films to enjoy and the creative community more films to make. We firmly believe that this will generate a massive momentum for more and different kinds of films to be made in India. It’s a win-win for all.” Akshay Kumar who stars in Laxmmi Bomb said, “We are excited and glad to have our movie Laxmmi Bomb being made available to millions of fans across the country on Disney+ Hotstar VIP! The movie is extremely dear to me as it is something unique I have attempted for the first time! It is an entertaining mélange of horror and humour and it has a strong social message attached to it! I am certain that this movie will bring joy and hope for everyone in these trying times!” Ajay Devgn who will be seen in Bhuj: The Pride of India added, "Having done a hundred films, I definitely took it for granted that theatres were where our films were meant to play. However, two things happened suddenly and almost simultaneously. The Corona pandemic threw all our comfort worlds into a tizzy. And, at the same time the OTT medium that was a fairly new phenomenon gained a huge significance as far as consuming entertainment is concerned. In the future, Theatres and OTT will move in parallel. Both options offer their own strengths. Bhuj: The Pride of India on Disney+ Hotstar VIP – a platform that will showcase our film across the length and breadth of the country. I think people will once again start looking forward to new film releases.” Alia Bhatt who stars in the sequel of iconic movies Sadak (released in 1991) said, “Sadak 2 is a movie that is very close to my heart; it was my first time working with my father, which makes this a dream come true. It has a very new but relevant emotional pulse, with an amazing cast. Working with Aditya, Sanjay Dutt and Pooja has been magical. These are extraordinary and difficult times and all of us are trying to get through it, taking each day at a time. My father always says that a filmmaker’s destination is the audience’s heart. Disney+ Hotstar VIP gives us that opportunity to connect with our audience all across the country” Abhishek Bachchan who stars in The Big Bull said, “There is nothing greater than the joy of being able to entertain someone through movies and great storytelling. And that’s exactly what The Big Bull will do - it will keep audiences hooked till the very end. I’m glad that the movie will launch on a platform like Disney+ Hotstar VIP where people from across the country will be able to enjoy it upon release”

Disney+ Hotstar Multiplex to release 7 Bollywood movies directly on its platform between July and October

Pop-Up Hut, amidst the hustle-bustle of India’s financial capital Mumbai, comes as a refreshing change. The hidden eating joint from the outside looks like a regular cafe, but once inside, Pop- UP Hut reveals many surprises. 
 
For starters, Pop- Up Hut, launched by Sanjana Sanghi, has a unique concept-the menu here changes every month. That’s right, there is nothing called as fixed menu here and it changes every month depending on the season and food trends. 
 
So, for instance if you are having a Kiwi-flavoured, hand-made ice-cream here today, next month it will be gone. 
 
Sanjana, 23, brought this kind of concept to Mumbai to give the city a feel of South-East Asian food culture. 
 
“This is a very new concept in South Mumbai. Before introducing Pop-Up Hut, I researched a lot about food here and came to a conclusion that international food trends required more exposure here. I wanted to get the New York-like food craze. This is a very cosy place and is becoming a den for youngster s,” said Sanjana. 
 
 
 
So, how does she decide on the menu? “Right now, it’s all about weather. It is quite hot in Mumbai, so we have hand-made ice-creams, live ice-cream rolls prepared by IFRUIT. During monsoons, we will introduce something which is hot and brightens the mood. When it becomes little chilly here, we will introduce food that will have cheese in it. We will soon keep healthy pop up too,” said Sanjana. 
 
 
 
Another interesting thing about Pop-Up Hut is budding chefs, who for some reason cannot open their own cafes or restaurants, can come here and prepare their own cuisines. 
 
Since the entire menu changes every month, budding chefs and culinary experts can come at Pop-Up Hut and satiate the taste bud of food lovers. 
 
Sanjana, who owes it all to her mother, said chefs can contact them through social media or just drop in it at the Pop-Up Hut and tie up with them for a month. 
 
Apart from the interesting food choices, Pop-Up Hut also has an interesting decor, which is quite familiar with alleys of London. 
 
The walls are filled with quotes on food with fairy lights stepping up the look and feel. 
 
“The decor is quirky and classy, both. From outside, no one can judge how intriguing its interiors are. We have neon lights, fairy lights and seating arrangement is also as per youth feel,” said Sanjana.

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Doritos' launches latest 'For the Bold' campaign featuring brand ambassador Kartik Aaryan

BI India Partner

H&M's new Diwali campaign with Rajkummar Rao and Sanjana Sanghi showcases how hope shines brighter than ever within us this year

BI India Partner

Sushant Singh Rajput's last film 'Dil Bechara' to release on Disney+ Hotstar

IANS

Disney+ Hotstar Multiplex to release 7 Bollywood movies directly on its platform between July and October

BI India Partner

This Pop-Up Hut is to chefs what VCs are to startups

Akanksha Jain

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