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<ul><li><keyword id="7239876" type="General" weightage="80" keywordseo="wakefit-co" source="Orion">Wakefit.co</keyword> has come up with another relatable campaign, this time talking about the many perks of working from home.</li><li>It features Sumit Vyas ranting about <keyword id="1609796" type="General" weightage="20" keywordseo="omicron" source="Orion">Omicron</keyword> and going back to office. He calls for a movement to support work from home for life, something many of us might agree with.</li></ul>To voice the sentiments of frustrated people from across the country, Wakefit.co, D2C home and sleep solutions company, has come up with another rant video a lot of us will relate to called The Honest Office-goer's Rant.<br /><br />From uncertainty about going back to work to worrying about a new variant of COVID-19 that might wreak havoc, 2021 has been challenging for each and every Indian. The new campaign video features <keyword id="1320517" type="General" weightage="20" keywordseo="sumeet-vyas" source="Orion">Sumeet Vyas</keyword> as the protagonist, and encapsulates the emotional turbulence people have been going through in the past year, in a light hearted manner.<br /><br /><div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div><br />Work from home has been the most prominent outcome worldwide for office goers amid a coronavirus-ridden world. As several months passed and people transformed their homes into office-like environments, the relationship and the bond with homes and home furnishings have increased. The Honest Office-goer's Rant (which is a successor to the viral Bartan Dho Liye video that was introduced as part of the Open Letters campaign by Wakefit.co), highlights how the new normal and WFH has fostered a close relationship between people and their homes.<br /><br />Talking about the video <keyword id="12806533" type="General" weightage="20" keywordseo="prateek-malpani" source="Orion">Prateek Malpani</keyword>, Head of Brand, Wakefit.co said, “In the last two years, people have reoriented their way of living between the four walls of their homes. While doing so, many people have naturally channeled their energies into livening up their surroundings, leading to an increasing interest in the home furniture segment.”<br /><br />He further added, “Wakefit.co’s campaigns are targeted at sparking the interest of every family in the country. Through quirky and witty initiatives like these, we try and echo each other’s sentiments, while also addressing the importance of investing in their homes.” <br /><br /><keyword id="7679787" type="General" weightage="20" keywordseo="sandeep-balan" source="Orion">Sandeep Balan</keyword>, Partner - Branded Content at <keyword id="7223115" type="General" weightage="20" keywordseo="spring-marketing-capital" source="Orion">Spring Marketing Capital</keyword>, who was an instrumental part of creating this campaign, said, "The campaigns we collaborate with Wakefit.co on always have a dash of wit and humor, to go with the core brand messages. The Honest Office-goer's rant is another out-of-the-box attempt to showcase the pulse of the average Indian citizen and build brand resonance."<br /><br />In 2020, when the first wave of <keyword id="8764728" type="General" weightage="20" keywordseo="covid-19" source="Orion">COVID 19</keyword> broke out, Wakefit.co launched the Open Letters Campaign which aimed to evoke a sense of empathy and assure people that we are in this together, as a community and will come out of it stronger, if we stand together. The series of videos was hosted on Wakefit.co's branded content channel, Home Time. The Home Time channel on YouTube attempts to publish topical content that is set in humorous and relatable storylines.<br />

Sumit Vyas is back with another rant for Wakefit.co, calls for work-from-home for life!

<ul class="summary-list"><li>Anant Ambani and Radhika Merchant held their sangeet, a pre-wedding celebration, on Friday.</li><li>The event featured a star-studded guest list and a performance by Justin Bieber.</li></ul><p>The wedding of the year has almost arrived.</p><p><a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.in/india/news/anant-ambani-and-radhika-merchant-to-wed-at-the-jio-world-convention-centre-in-mumbai-on-july-12/articleshow/110562426.cms">Radhika Merchant and Anant Ambani</a>, the youngest son of <a target="_blank" href="https://africa.businessinsider.com/local/markets/indian-billionaire-ambani-targets-african-telecom-market-with-new-venture/vwmsmgn">Asia's richest man</a>, will marry on July 12 at the Jio World Convention Centre in Mumbai. Guests will be treated to a weekend of festivities, with activities on July 13 and the reception on July 14.</p><p>The couple's upcoming nuptials hit social media in March when videos and photos surfaced of lavish pre-wedding festivities hosted by <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/ambani-richest-family-in-asia-india-lifestyle-home-wedding-photos-2018-12">the Ambani family</a>.<strong> </strong>The family's patriarch, <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/how-rich-mukesh-ambanis-india-2020-1">Mukesh Ambani</a>, chairman of Reliance Industries, has a net worth of $123.4 billion. His wife, <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/nita-ambani-jewelry-at-anant-ambani-pre-wedding-celebration-2024-3">Nita Ambani</a>, is a philanthropist who serves as chairperson of the Reliance Foundation.</p><p>The pre-wedding celebrations have been extravagant, like hiring <a target="_blank" href="https://www.businessinsider.com/rihanna-concert-ambani-indian-wedding-fee-cost-estimate-2024-3">Rihanna for a private performance</a> in March, and the most recent event — a sangeet ceremony on Friday in Mumbai — was no exception.</p><p>Anant and Radhika hosted the traditional musical celebration that unites the couple's families. The pair arrived in ensembles designed by Abu Jani and Sandeep Khosla.</p><div type="image" title="Anant Ambani and Radhika Merchant on July 5 at their sangeet." height="3264" width="2184" msid="111545665" hostid="261" sizebytes="651112"></div><p>As expected, the Ambanis went above and beyond with the performances and<strong> </strong>booked Justin Bieber. Paparazzi captured photos of Bieber arriving in Mumbai on Friday, and the singer shared several photos from the event on his Instagram account on Saturday.</p><p>He posed with <a target="_blank" href="https://www.instagram.com/p/C9GAOBRoO00/?hl=en&amp;img_index=1">Merchant and Anant</a> in several photos.</p><p>Videos showing Bieber singing "Sorry" and other songs at the party have gained traction on Twitter and TikTok, including the official French outlet <a target="_blank" href="https://www.tiktok.com/@leparisien/video/7388552611810610465?lang=en">Le Parisien account</a>.</p><p>Representatives for Bieber did not respond to a request for comment from Business Insider.</p><p>The entire event was a star-studded affair.</p><h2 id="4f4433fd-260c-468f-8f41-a68c0ad00601"><strong>Celebrities and athletes showed off their style</strong></h2><p>Several celebrities posed for photos at the sangeet, including actors Kiara Advani and Sidharth Malhotra.</p><div type="image" title="Bollywood actors Kiara Advani (L) and Sidharth Malhotra at Anant Ambani and Radhika on July 5, 2024." height="1382" width="1843" msid="111545659" hostid="261" sizebytes="275604"></div><p>Actor Varun Dhawan also attended the event with his wife, Natasha Dalal, while Vidya Balan attended with her husband, Siddharth Roy Kapur.</p><div type="image" title="Bollywood actress Vidya Balan (R) poses for a photo with her husband producer Siddharth Roy Kapur on July 5 at the Ambani's sangeet." height="2397" width="3196" msid="111545663" hostid="261" sizebytes="520314"></div><p>Other actors included Jaaved Jaaferi, Janhvi Kapoor, Sara Ali Khan, and Khushi Kapoor.</p><div type="image" title="Actress Janhvi Kapoor on July 5 at Anant Ambani and Radhika Merchant's sangeet ceremony." height="2070" width="2760" msid="111545667" hostid="261" sizebytes="556458"></div><p>Several athletes posed for photos, too.</p><p>Cricketer Mahendra Singh Dhoni and his wife, Sakshi Dhoni, attended the event together.</p><div type="image" title="Indian cricketers Ishan Kishan (L) and Hardik Pandya (R) pose for a photograph during the Sangeet ceremony for Anant Ambani and Radhika Merchant." height="2216" width="2954" msid="111545660" hostid="261" sizebytes="479712"></div><p>Photos also captured Shreyas Iyer, Ishan Kishan, and Hardik Pandya.</p><p>The Ambanis are accustomed to hosting high-profile individuals — pre-wedding festivities in March brought out <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/mark-zuckerberg-priscilla-chan-loud-luxury-at-ambani-pre-wedding-2024-3">Facebook founder Mark Zuckerberg</a> and <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/bill-gates-mark-zuckerberg-among-expected-attendees-at-indian-wedding-2024-2">Microsoft founder Bill Gates</a>.</p>

Justin Bieber performed at an Ambani pre-wedding party for family and friends. Here's a look at the exclusive guest list.

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Sumit Vyas is back with another rant for Wakefit.co, calls for work-from-home for life!

BI India Partner

Justin Bieber performed at an Ambani pre-wedding party for family and friends. Here's a look at the exclusive guest list.

Lauren Edmonds

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