<ul class="summary-list"><li>Denmark's food safety agency has nixed three varieties of instant ramen.</li><li>Their capsaicin content could be harmful to kids, the agency said.</li></ul>These Korean-made ramen packets are too hot to handle — literally, if you ask the Danish.The Danish Veterinary and Food Administration (DVFA), the nation's food safety agency, <a target="_blank" href="https://foedevarestyrelsen.dk/nyheder/pressemeddelelser/2024/jun/ekstremt-staerke-nudler-kan-give-akut-forgiftningsfare-advarer-foedevarestyrelsen">announced it was recalling three varieties of instant ramen</a>, saying the noodles are so spicy that they could harm young children and some adults.In its note about the recall, the DVFA claimed that kids were filming themselves eating super-spicy food for social media challenges. Several children in Germany were hospitalized after attempting to eat <a target="_blank" href="https://www.bfr.bund.de/cm/349/trial-by-fire-extremely-spicy-food-can-be-particularly-harmful-to-children-s-health.pdf">spicy chips</a>, it noted.DVFA said a customer alerted them to the noodles, which it then assessed through its DTU National Food Institute to determine if they were harmful.The DVFA said capsaicin content in the noodles could cause burning, nausea, vomiting, and high blood pressure.The three recalls involve Korean maker Samyang. The packets consumers should discard or return include: Samyang Buldak 3x Spicy &amp; Hot Chicken, Samyang Buldak 2x Spicy &amp; Hot Chicken, and Samyang Buldak Hot Chicken Stew.Samyang did not immediately respond to a request for comment from Business Insider, but insisted in a statement to the BBC that the food quality wasn't the issue."We understand that the Danish food authority recalled the products, not because of a problem in their quality but because they were too spicy," <a target="_blank" href="https://www.bbc.com/news/articles/cy00gk0kr82o">Samyang told BBC in a statement</a>, adding that "this is the first time they have been recalled for the above reason."The company added it's looking into local regulations, the BBC reported.

Denmark bans ramen noodles for being too spicy

<ul><li>There is an increased demand for Korean noodles and more sellers are joining the platform.</li><li>India’s South Korean ramen imports rose from ₹10.44 crore in 2020 to ₹30.63 crore in 2021.</li><li>The surging demand is mainly from Tier 1&amp;2 cities. </li></ul>There is something new on the plate for <keyword id="2884394" type="General" weightage="20" keywordseo="instant-noodle" source="Orion">instant noodle</keyword> lovers in India – ramen from Korea. Long used to the comfort of Maggi and Yippee, Indian consumers are warming up to the spicier noodle options offered by Korean brands like Nongshim, Samyang, <keyword id="14761789" type="General" weightage="80" keywordseo="paldo" source="Orion">Paldo</keyword> and more as the Korean wave sweeps the nation. Korean ramen is also the latest viral food on Instagram. Influencers are posting reels on social media, reviewing them and jumping on the hallyu which means the Korean wave. GenZs and Millennials cannot get enough of these K-noodles, just like their love for K-dramas and K-pop. “Korean noodles have grown more than the instant noodles category. Most of the demand is coming from the Tier-1 and Tier-2 cities,” said Seshu Kumar Tirumala, national head-buying and merchandising at Bigbasket. However, it is to be noted that Korean instant noodles have a very low base in India, with Nestle’s Maggi and ITC’s Yippee dominating the Indian instant noodles market. <div type="image" title="Korean Noodles" msid="93663312" hostid="261" sizebytes="171884"></div> However, imports of noodles are growing slowly but steadily. India’s South Korean ramen imports rose from ₹10.44 crore in 2020 to ₹30.63 crore in 2021, according to an Economic Times <a href="https://economictimes.indiatimes.com/prime/consumer/riding-the-hallyu-wave-how-korean-packaged-food-is-making-its-way-into-indian-homes/primearticleshow/86045707.cms">report</a>. “Korean noodles have seen a growth of 140% over the last year in the Indian market and ramen noodles are contributing to 90% of the overall category on Bigbasket,” said Tirumala. Most of the demand for these niche products seems to be coming from quick commerce players or grocery delivery services as opposed to the traditional kiranas. Apart from quick commerce, specialised K-stores like Seelamart in Delhi, and Korean online retailer korikart.com cater to the buyers in the segment. “Nongshim, Paldo and Samyang are the top Korean ramen sellers in the Indian market,” said Akhil Jetly, assistant manager at Seelamart. A <keyword id="12724311" type="General" weightage="80" keywordseo="blinkit" source="Orion">Blinkit</keyword> spokesperson says that there has been an increased demand for global cuisine in general and Korean noodles in particular. “Just a year ago, there was hardly any interest in this category but now, the business has been growing about 20% month-on-month. More sellers are joining the platform, and since the market has turned competitive, prices are low,” said Blinkit’s spokesperson. Korean noodles however are pricier than their Indian counterparts – in some cases by as much as 10 times. The cheapest Korean noodles pack costs around ₹50, and goes as high as ₹200. Most of them are in the ₹100-150 range, according to data from wholesalers and retailers. Yet, that hasn’t prevented those who have acquired the taste of K-noodles from digging in and expanding their palate. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/tiktoks-in-app-browser-on-ios-includes-code-that-can-monitor-your-keystrokes-and-taps/articleshow/93662878.cms">TikTok’s in-app browser on iOS includes code that can monitor your keystrokes and taps</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/there-is-a-yawning-gap-between-the-confidence-of-consumers-and-businesses/articleshow/93662752.cms">There is a yawning gap between the confidence of consumers and businesses</a>

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Denmark bans ramen noodles for being too spicy

Geoff Weiss

Beyond the squid game: Indian taste seekers are warming up to K-noodles

Soniya Tiwari