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<keyword id="10591" type="General" weightage="100" keywordseo="samsung" source="Orion">Samsung</keyword> recently launched two new devices in the A-series portfolio, the <keyword id="173725" type="General" weightage="80" keywordseo="samsung-galaxy" source="Orion">Samsung Galaxy</keyword> A34 5G and Galaxy A54 5G. Both of these smartphones boast impressive specs and a design reminiscent of the brand's flagship devices, piquing the curiosity of tech enthusiasts. However, it enters a fiercely competitive market, where Nothing and Google offer slightly advanced internals and additional features. I got my hands on Samsung Galaxy A34, and at first glance, the Samsung Galaxy A34 appears to be a promising mid-range 5G phone, boasting a premium design. It offers a commendable camera, a decent display, and a high-performing chipset. Furthermore, the device is equipped with a 5000mAh battery that delivers reliable backup and support for 25W fast charging. The Samsung Galaxy A34 seems like a sweet deal on paper, but the real question is, does it justify its asking price? This review will explore the phone's features and performance to determine if it's worth your investment. <cmsannotation type="cmsannotation" annotationid="Price &amp; availability" comment="subhead" text="Price &amp; availability">Price &amp; availability</cmsannotation> Samsung Galaxy A34 is available in two storage variants. The base model is equipped with 8GB of RAM and 128GB of storage, priced at ₹30,999, while the top variant is priced at ₹32,999 and comes with 8GB of RAM and 256GB of storage. The Galaxy A34 also boasts a range of attractive color options, including Silver, Violet, Lime, and Graphite. Consumers can purchase the phone directly from Samsung's official website or through online platforms such as Amazon and offline stores. <cmsannotation type="cmsannotation" annotationid="Pros" comment="subhead" text="Pros">Pros</cmsannotation> <ul><li>Premium design and colourways</li><li>120Hz AMOLED display</li><li>Competitive performance</li><li>Solid battery backup</li><li>Praisable primary camera</li></ul><cmsannotation type="cmsannotation" annotationid="Cons" comment="subhead" text="Cons">Cons</cmsannotation> <ul><li>Water-drop notch</li><li>25W charging speed</li><li>No charger in the box</li><li>Low-light camera performance</li></ul><cmsannotation type="cmsannotation" annotationid="Key Specifications" comment="subhead" text="Key Specifications">Key Specifications</cmsannotation> <ul><li>Body: 161.3x78.1x8.2mm, 199g; Glass front (Gorilla Glass 5), plastic frame, plastic back; IP67 dust/ water resistant (up to 1m for 30 min).</li><li>Display: 6.60" Super AMOLED, 120Hz, 1080x2340p resolution, 19.5:9 aspect ratio, 390ppi.</li><li>Chipset: Mediatek MT6877V Dimensity 1080</li><li>Memory: 128GB 6GB RAM, 128GB 8GB RAM, 256GB 8GB RAM</li><li>OS/Software: Android 13, One UI 5.1.</li><li>Rear camera: Wide (main): 48 MP OIS, Ultra wide angle: 8 MP, Macro: 5 MP, f/2.4.</li><li>Front camera: 13 MP</li><li>Video capture: Rear camera: 4K@30fps, 1080p@30/60fps, 720p@480fps | Front camera: 4K@30fps, 1080p@30fps.</li><li>Battery: 5000mAh; 25W wired.</li></ul><cmsannotation type="cmsannotation" annotationid="Design" comment="subhead" text="Design">Design</cmsannotation> The Samsung Galaxy A34 bears a striking resemblance to its high-end counterpart, the Galaxy S23. At first glance of its back panel, one might mistake it for the Galaxy S23 or S23 Plus, as it boasts the same camera lenses at the rear, complete with an LED flash adjacent to them. The Samsung Galaxy A34's plastic back with a matte finish gives a premium look, and tactile feel when held. The curved frames also sport the same matte finish and are rounded at the edges; although this design choice makes the phone appear slightly thick, it remains well-balanced and weighs around 199 grams. <div type="image" title="Samsung Galaxy A34" msid="100564110" hostid="261" sizebytes="17840"></div> The back of the phone has three evenly spaced cutouts for the triple camera, giving a premium feel. Meanwhile, the front fails to deliver the same impression due to the presence of a water-drop notch, which appears outdated for a mid-range phone. Samsung could have used a punch hole cutout instead to keep up with current design trends. <div type="image" title="Samsung Galaxy A34" msid="100564126" hostid="261" sizebytes="56384"></div> Located on the right-hand side of the phone, you'll find the power button and volume rockers, while the left-hand side is devoid of any buttons or ports. The top of the phone is home to the SIM card slot, while the bottom houses the type-C port and primary speaker. <div type="image" title="Samsung Galaxy A34" msid="100564156" hostid="261" sizebytes="47414"></div> The Galaxy A34 looks nice and has a subtle yellow color that I find attractive. Some young customers might like the lime shade too, as it brings a fresh feel. However, some customers might not like this color option. The phone is thick, so Samsung could've done better in that aspect. If you prioritize style with a slim profile, you might consider looking at the OPPO Reno8 T or iQOO Neo 7 5G instead. <cmsannotation type="cmsannotation" annotationid="Display performance" comment="subhead" text="Display performance">Display performance</cmsannotation> The Galaxy A34 5G has a 6.6-inch Full HD+ Super AMOLED display with a resolution of 2340 x 1080 and a refresh rate of 120Hz. This refresh rate is an improvement from the previous 90Hz, and the display's brightness levels can go up to 1,000nits due to Samsung's Vision Booster technology. This technology also helps maintain a high level of color accuracy across the brightness curve. The 6.6-inch display is SGS-certified for eyecare, with blue light emissions reduced from 12.5% to 6.5%. Underneath the display, the phone has an optical fingerprint reader for biometric authentication, and the panel is protected by Corning Gorilla Glass 5 that keep the display protected against scratches by keys or other articles in the pocket. It also comes with IP667 rating, meaning the device can survive accidental drops in the water body upto a depth of three feet for up to 30 minutes. <div type="image" title="Samsung Galaxy A34" msid="100564164" hostid="261" sizebytes="82516"></div> Whether you're navigating through the phone's user interface or playing games, you can feel how smooth and responsive the display is. I really liked using it, and it gets bright enough to use even under direct sunlight. You can adjust the refresh rate in the display settings, with options for High and Standard. However, there is no automatic refresh rate mode, so it's either 120Hz or 60Hz. You can also adjust the screen mode and colors to your liking. The display has vivid colors and good viewing angles, which made watching YouTube videos enjoyable. The bezels are thin, making the content consumption experience even better. <cmsannotation type="cmsannotation" annotationid="Performance &amp; software" comment="subhead" text="Performance &amp; software">Performance &amp; software</cmsannotation> The Samsung Galaxy A34 runs everyday tasks smoothly with no issues or lags. It is equipped with the Dimensity 1080 chipset, up to 8GB RAM, and 256GB of internal storage. Apps open quickly and stay in the background for a long time. Multitasking is easy on this phone, thanks to Samsung's good RAM management. You can even play graphics-intensive games on it. I tested COD Mobile, Asphalt 9, and Apex Legends Mobile, and they all ran smoothly. COD Mobile could run at High graphics and Very High frame rates, while Apex Legends could run at Ultra HD graphics and High frame rates. The Samsung Galaxy A34 uses One UI 5.1, based on Android 13. It's simple to use and has features like multi-window, gestures, and dual apps for social media. Samsung promises four years of Android OS support (up to Android 17) and five years of security software support. This is great news for people who want to keep their phones for a long time without worrying about security or software updates. The phone comes with some pre-installed bloatware that you may not need or want to use, such as Byju's, Prime Video, Snapchat, <keyword id="1106616" type="General" weightage="50" keywordseo="truecaller" source="Orion">Truecaller</keyword>, Spotify, Netflix, and Facebook. But, you can remove all of them easily from the settings. <cmsannotation type="cmsannotation" annotationid="Battery" comment="subhead" text="Battery">Battery</cmsannotation> The Samsung Galaxy A34 is equipped with a large 5000mAh battery that offers impressive longevity. With more than 6 hours of screen on time, it can easily provide two days of backup for light users. However, for heavy gamers, the battery life may not be as long-lasting. During half an hour of gaming with Apex Legends and COD Mobile, the battery dropped to 50% from 100%. While the battery performance is commendable, the charging speed is not as impressive. The phone supports only 25W fast charging, and there is no charger provided in the box, only a type-C to type-C cable. Using an 18W charger, it took approximately 2.5 hours to fully charge the phone from 0 to 100 per cent, which is considered slow. <cmsannotation type="cmsannotation" annotationid="Camera" comment="subhead" text="Camera">Camera</cmsannotation> <div type="image" title="Samsung Galaxy A34" msid="100564266" hostid="261" sizebytes="37914"></div> The Samsung Galaxy A34 has three cameras on the back, including a 48MP main camera, an 8MP ultra-wide lens, and a 5MP depth camera, and a 13MP front camera for selfies. In daylight, the camera takes clear and bright photos without losing details. In portrait mode, the phone captures natural-looking photos with good subject-background separation. Macro shots are also clear and sharp. However, low-light shots are not great and night mode helps, but still lacks in details. <div type="image" title="Samsung Galaxy A34" msid="100564192" hostid="261" sizebytes="157818"></div> <div type="image" title="Samsung Galaxy A34" msid="100564197" hostid="261" sizebytes="163296"></div> <div type="image" title="Samsung Galaxy A34" msid="100564210" hostid="261" sizebytes="73122"></div> The ultra-wide shots are nice, but not as detailed as the main camera, and low-light ultra-wide shots are bad. On the front camera, selfies look good with nice sharpness and natural skin tones. Low-light and portrait selfies are also good with details and accurate edge detection. <div type="image" title="Samsung Galaxy A34" msid="100564229" hostid="261" sizebytes="124704"></div> <div type="image" title="Samsung Galaxy A34" msid="100564251" hostid="261" sizebytes="51238"></div> The device has the capability to capture 4K video at a rate of 30 frames per second, as well as slow-motion footage in HD (720p) at an impressive 480 fps. Moreover, Samsung has integrated some top-of-the-line camera functionalities such as an AI image enhancer, object eraser, Photo Remaster, Snapchat-esque tools with Fun mode, and other features to further elevate the photography experience. <cmsannotation type="cmsannotation" annotationid="Final thoughts" comment="subhead" text="Final thoughts">Final thoughts</cmsannotation> The Samsung Galaxy A34 is an excellent mid-range 5G smartphone with a premium look and dependable battery performance. It boasts impressive cameras and delivers solid performance for day-to-day tasks. Additionally, the device features a stunning display and stereo speakers that make consuming content a delight. However, it falls short of its competitors with its 25W charging speed, and the water-drop notch on the otherwise attractive design hinders the display experience. Nonetheless, if you're seeking an everyday mid-range 5G phone, the Samsung Galaxy A34 is a compelling option.

Samsung Galaxy A34 5G review: A Mid-range marvel

<keyword id="19897758" type="General" weightage="100" keywordseo="samsung" source="keywords">Samsung</keyword> has brought <keyword id="19330314" type="General" weightage="20" keywordseo="Galaxy-A15-5G" source="Orion">Galaxy A15 5G</keyword> and <keyword id="19740981" type="General" weightage="20" keywordseo="Galaxy-A25-5G" source="Orion">Galaxy A25 5G</keyword> smartphones to India with striking features in the mid-range segment. Galaxy A15 5G (in Blue Black, Blue and Light Blue colours) will cost Rs 22,499 for (8GB+256GB) and and Rs 19,499 (8GB+128GB) variants. Galaxy A25 5G (in Blue Black, Blue and Yellow colours) will come for Rs 29,999 (8GB+256GB) and Rs 26,999 for the 8GB+128GB variant. Both the devices come with cash back offers with SBI cards. Galaxy A25 5G offers Super-AMOLED display with Vision Booster technology, Exynos 1280 processor, 50MP triple camera setup that comes with a host of photo-editing features, a 5000mAh battery and security tools like Knox Vault. "Galaxy A25 5G and Galaxy A15 5G take the stellar legacy of Galaxy A series forward with a superior camera and a host of awesome photo-editing features for users to capture and edit on-the-go and produce professional level creations," said Aditya Babbar, Senior Director, Mobile Business, Samsung India. Galaxy A15 5G, powered by MediaTek Dimensity 6100+ processor, is the successor of Galaxy A14 5G, India's no.1 selling 5G smartphone, according to Counterpoint Research. Galaxy A15 5G sports a glastic back panel with haze finish, while Galaxy A25 5G's glossy prism pattern back panel. The device offers 6.5-inch Super AMOLED display, enhanced with Vision Booster, creates smooth, bright and vivid viewing experiences with 90Hz refresh rate and a low blue light display for eye comfort. Galaxy A15 5G sports a 50MP triple camera setup with VDIS to reduce blur or distortion in videos from unsteady or shaky movements. Galaxy A25 5G features a 50MP (OIS) triple camera setup to shoot high-resolution and shake-free photos and videos, eliminating blurred images caused by hand tremors or accidental shakes. The device has a 13MP front camera for crisp and clear selfies. Both Galaxy A15 5G and A25 5G get the all-new Samsung Wallet, which lets consumers enjoy a seamless experience to store IDs and redefine payments convenience, said the company. SEE ALSO:<a href="https://www.businessinsider.in/business/auto/news/upcoming-new-cars-and-suvs-in-india-in-2024/slidelist/106319563.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/auto/news/upcoming-new-cars-and-suvs-in-india-in-2024/slidelist/106319563.cms" target="_blank">Five-door Thar to Creta, Sonet facelifts – SUVs, upcoming cars to hit Indian roads in 2024</a><a href="https://www.businessinsider.in/tech/mobile/webstories/upcoming-new-mobile-smartphones-in-india-in-january-2024/slidelist/106312182.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/webstories/upcoming-new-mobile-smartphones-in-india-in-january-2024/slidelist/106312182.cms" target="_blank">OnePlus 12 to Redmi Note 13 – New smartphones set to hit Indian market in January</a><a href="https://www.businessinsider.in/stock-market/news/innova-captab-ipo-allotment-how-to-check-allotment-gmp-listing-date-and-more/articleshow/106294976.cms" target="_blank"></a> <a href="https://www.businessinsider.in/stock-market/news/innova-captab-ipo-allotment-how-to-check-allotment-gmp-listing-date-and-more/articleshow/106294976.cms" target="_blank">Innova Captab IPO allotment – How to check allotment, GMP, listing date and more</a>

Samsung Galaxy A25 5G, Galaxy A15 5G now available in India

<ul><li>The 55-inch 1000R curved gaming display has a price tag of ₹2,19,999.</li><li>The display features a 55-inch screen that surrounds the user's field of vision with its 1000R curvature.</li><li>Besides this, it comes with a maximum refresh rate of 165Hz and 1ms response time with AMD FreeSync Premium Pro technology.</li></ul>South Korean giant <keyword id="10591" type="General" weightage="80" keywordseo="samsung" source="Orion">Samsung</keyword> on Saturday launched the world's first 55-inch 1000R curved gaming screen in the Indian market. The <keyword id="15192009" type="General" weightage="100" keywordseo="odyssey-ark" source="Orion">Odyssey Ark</keyword>' monitor comes in black colour and is available for sale at a starting price of ₹ 2,19,999, said the company. "We are positive that Odyssey Ark will revolutionise the gaming ecosystem in <keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword>", said Puneet Sethi, Vice President of Consumer Electronics Enterprise Business, <keyword id="107877" type="General" weightage="50" keywordseo="samsung-india" source="Orion">Samsung India</keyword>. Odyssey Ark comes with a 55-inch screen that surrounds the user's field of vision with its 1000R curvature. The new screen allows precision gameplay and quick action with a 165Hz refresh rate and 1ms response time with AMD FreeSync Premium Pro technology. The monitor comes with a cockpit mode that allows the screen to be rotated vertically 270 degrees. For the best screen positioning, this mode enables the screen to pivot, tilt, and rotate using a HAS (Height Adjustable Stand). Samsung's Quantum Matrix Technology which uses Quantum Mini LEDs, integrated into the Odyssey Ark, allows precise control of the tightly packed LEDs, according to the company. The 14-bit processing and a sophisticated lighting control technology help gamers to see both dark and bright scenes. The new screen features Matte Display that provides both anti-glare and anti-reflection protection. Odyssey Ark comes with <keyword id="15223722" type="General" weightage="50" keywordseo="sound-dome-tech" source="Orion">Sound Dome Tech</keyword> featuring AI Sound Booster and Dolby Atmos for better sound experience, the company said. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/youtube-rolls-out-handles-to-make-tagging-easier-among-creators/articleshow/94776717.cms">YouTube rolls out ‘Handles’ to make tagging easier among creators</a> <a href="https://www.businessinsider.in/stock-market/news/indian-markets-open-lower-due-to-weak-global-cues-fii-outflows-and-rupee/articleshow/94775844.cms">Indian markets open lower due to weak global cues, FII outflows and rupee</a>

Samsung launched the world’s first 55-inch Odyssey Ark Gaming display in India

<ul><li><keyword id="10591" type="General" weightage="100" keywordseo="samsung" source="Orion">Samsung</keyword> unveiled its latest generation of the S22 family of smartphones and premium tablets at the Unpacked event.</li><li>While the premiumness seems to be making a comeback, the hero of the show still remains the S22 Ultra.</li><li>The Galaxy S22 starts at $799.99 (approx ₹60,000), with the S22 Plus priced at $999.99 (approx ₹75,000).</li></ul>Samsung's longest-running smartphone series and most popular Android tablet just got an update. The highly anticipated Galaxy S22, S22+ and the Note-worthy S22 Ultra were unveiled at the Unpacked 2022 event. The event started with Samsung's sustainability platform - Galaxy for the Planet - where it claims to have used recycled fishnets in its newly launched S22 family of phones. It used repurposed ocean-bound discarded fishing nets, which is a first from any brand. Coming back to the phones, the Galaxy S22 and S22+ were the first to appear during the presentation and also were introduced together, so there's a lot in common and the hero product this time as well is the <keyword id="11958955" type="General" weightage="20" keywordseo="galaxy-s22-ultra" source="Orion">Galaxy S22 Ultra</keyword>. The new phones don't take a big generational leap than the S21 duo. The design language remains the same but they look more refined and polished. Both have a flat-screen with 6.1-inches on the S22, 6.6-inches on the S22+, with 2340x1080p resolution on both. Size is the only differentiator between both the models and the camera housing is now matched with body colour, which I personally find better. Samsung has gotten rid of its "glastic" material and has become the first OEM to use Gorilla Glass Victus Plus. This is another welcome change, and also establishes the premium feel that felt missing on last year's models. As always, there was a special focus on the cameras on the S22 siblings. There's a 50-megapixel main camera with a 23 percent larger sensor than the S21's to allow more light, which is claimed to improve low light performance. There's also a 10-megapixel telephoto camera with 3x optical zoom and a 12-megapixel ultrawide camera. Video has got Super HDR which Samsung says will improve backlighting in videos and offer a better dynamic range. The portrait mode is also getting an update with the AI stereo depth map that is said to capture each strand of hair with accuracy. and blurring the background evenly to make it more natural-looking. This is something we will only be able to verify when we get to use the camera, but if it's real, this could be a huge development as this has been a challenge even for the best of the cameras. The displays have a max refresh rate of 120Hz but it is dynamic to it can go as low as 10Hz to save battery. Samsung is also promising clarity and colour saturation correction even in bright sunlight with a "vision booster". On paper, the screens are plenty bright - the S22+ has the same peak brightness as the Ultra — 1,750 nits and the S22 has a lower peak of 1,300 nits. Samsung rarely messes up with displays, so I'm expecting there will be no shocks this time. As expected, the phones use a 4nm Snapdragon Gen 1 chipset in the United States and some markets will get the Exynos 2200. The phones will run Android 12 with Samsung's One UI on top. Another major difference between the two phones is in the battery size. The S22+ has a 4500mAh battery whereas the S22 has 3700mAh in a smaller body. The bummer remains to be the charging tech (just like Apple) as the S22 supports 25W wired charging (very dated for today's standards of up to 120W) and S22+ has 45W. Samsung's S22 lineup doesn't look as grand as it used to some years ago. But a major reason is its new-age line up which ranges from entry-level to folds, flips and Ultras. And as I said in the beginning, the hero is the S22 Ultra. The S22 and S22+ will be available starting February 25 in Phantom Black, Phantom White, Green, and Pink Gold in 128GB and 256GB models with 8GB RAM. SEE ALSO: <a href="https://www.businessinsider.in/investment/news/meta-is-done-with-diem-but-not-with-blockchain-payments/articleshow/89455339.cms" data-type="tilCustomLink">Meta is done with Diem, but not with blockchain payments</a> <a href="https://www.businessinsider.in/tech/gadgets/news/redmi-note-11-11s-smartphones-and-redmi-smart-43-inch-smart-tv-and-sportswatch-launched-in-india/articleshow/89451268.cms" data-type="tilCustomLink">Redmi Note 11, 11S and Redmi Smart TV X43 launched in India — Here are the price, specifications and availability details</a>

Samsung Galaxy S22 and S22+ get the much-needed makeover with camera and performance upgrades

<ul><li><keyword id="6370252" type="General" weightage="100" keywordseo="ces" source="Orion">CES</keyword> 2023 will commence at Las Vegas from January 5 to January 8, 2023.</li><li>Like every year, we can expect some new products and technologies being showcased from leading tech brands.</li><li>Business Insider India will be reporting on CES with all the major happenings.</li></ul>The new year 2023 will start with one of the biggest consumer electronic show CES in Las Vegas, Nevada from January 5, 2023, to January 8, 2023. Product unveilings, standalone events, and keynotes will take place at various locations around Las Vegas. We usually see prominent names front the industry showing up at the CES for launches, announcements and revealing roadmaps. Some notable leaders are also expected to present keynotes and yearly plans. We also expect new startups showcasing their products alongside big names like Apple, <keyword id="10591" type="General" weightage="50" keywordseo="samsung" source="Orion">Samsung</keyword>, Intel, Asus, AMG, Qualcomm and others. This year is expected to be bigger than last year as rules for visitors seem to be more relaxed, as the official website only states ‘CES encourages all attendees’ to get the booster shots and vaccine. <cmsannotation type="cmsannotation" annotationid="What to expect from CES 2023" comment="subhead" text="What to expect from CES 2023">What to expect from CES 2023</cmsannotation> Last year, several big names decided not to participate in the event due to concerns over the Covid-19 pandemic. This year many tech giants have confirmed that they will return to the show. Those known to be taking part include <keyword id="10387" type="General" weightage="50" keywordseo="microsoft" source="Orion">Microsoft</keyword>, Google, <keyword id="6358540" type="General" weightage="50" keywordseo="sony" source="Orion">Sony</keyword>, LG, Garmin, Asus, Nvidia, and many more. Other than big tech companies, visitors can expect to see concepts and new commercial EVs from the brands like Mercedes-Benz, <keyword id="6374528" type="General" weightage="50" keywordseo="toyota" source="Orion">Toyota</keyword>, BMW, Honda, and many others. Below, we look at some big consumer tech products and technologies that we may see at CES 2023. <cmsannotation type="cmsannotation" annotationid="Micro LEDs to wireless OLED TV" comment="subhead" text="Micro LEDs to wireless OLED TV">Micro LEDs to wireless OLED TV</cmsannotation> 2022 witnessed innovations such as a roll-up screen and 8K resolution, this year at CES 2023, we may see 100-inch-plus MicroLED models from Sony and Samsung. Also, the world’s first totally wireless OLED TV from the new US manufacturer Displace may make its debut at CES 2023. <cmsannotation type="cmsannotation" annotationid="Innovative wearable technology" comment="subhead" text="Innovative wearable technology">Innovative wearable technology</cmsannotation> Upgrades in wearable technology will also make its way to CES 2023. It is expected that smartwatches showcased at CES 2023 will be able to monitor more aspects of our wellness and health. <cmsannotation type="cmsannotation" annotationid="Sony/ Honda Mobility" comment="subhead" text="Sony/ Honda Mobility">Sony/ Honda Mobility</cmsannotation> Sony and Honda have joined hands to build electric vehicles, and it is expected that these two companies will be making some sort of announcement at CES this year. At CES, Sony showcased its concept car, the Vision S prototype. <div type="twitter" handle="SonyGroup_JP" handlename="Sony Group - Japan" image="http://pbs.twimg.com/profile_images/1551376841226989568/_PEGnmzn_normal.jpg" favoritecount="396" retweetcount="120" status="ソニー・ホンダモビリティー株式会社ティザー動画公開2023年1月に米国ラスベガスで開催される #CES2023 ソニー・ホンダモビリティ株式会社がソニープレスカンファレンスに登壇し発表を行います。どうぞご期待ください！… https://t.co/gO65Hcna4n" createdat="1671503400000" id="1605027708819251200"></div> <cmsannotation type="cmsannotation" annotationid="Audio" comment="subhead" text="Audio">Audio</cmsannotation> There are plenty of speakers, headphones, soundbars, and other audio equipment from brands like Sony, LG, JBL, and more at CES 2023. <cmsannotation type="cmsannotation" annotationid="Automotive" comment="subhead" text="Automotive">Automotive</cmsannotation> Cars and EVs are always hot topic at CES events. This year, new technologies in electric cars, self-driving tech, and more may make a debut at CES 2023. <div type="twitter" handle="EvanKirstel" handlename="🇺🇦Evan Kirstel #B2B #TechFluencer" image="http://pbs.twimg.com/profile_images/1602390330799685636/XtDFRE20_normal.jpg" favoritecount="46" retweetcount="19" status="What a ride #CES2023 @MercedesBenz https://t.co/4UxgwfF9Ki" createdat="1672245494000" id="1608140278321352705"></div> <cmsannotation type="cmsannotation" annotationid="Computing" comment="subhead" text="Computing">Computing</cmsannotation> Laptops and PC components are expected to remain the show’s main focus, with dozens of new devices and updates. Asus, Lenovo, Dell, and HP are all expected to unveil new slates of laptops and 2-in-1s for 2023. <div type="twitter" handle="ASUSIndia" handlename="ASUS India" image="http://pbs.twimg.com/profile_images/1569653581036552193/KrOdYiez_normal.jpg" favoritecount="58" retweetcount="5" status="Change is in the air.See you at @CES with #ASUS #CES2023 #ASUSLaunchEvent #ASUSIndia https://t.co/yb5rJSR3Sk" createdat="1672230600000" id="1608077808647000064"></div> <cmsannotation type="cmsannotation" annotationid="Mobile" comment="subhead" text="Mobile">Mobile</cmsannotation> While the smartphone tech has come to introducing incremental upgrades in its tech, we might still see cameras getting better, processors increasing efficiency, maybe new battery and charging tech. Almost every major OEM from Samsung, Xiaomi, Oppo to smaller players are expected to showcase new concepts and technologies. <cmsannotation type="cmsannotation" annotationid="Product and Technology by Samsung" comment="subhead" text="Product and Technology by Samsung">Product and Technology by Samsung</cmsannotation> Samsung will be showcasing its innovative products and technologies for consumer and industry products. Samsung will be unveiling 2nd Gen smart SSD, automotive processor and Ultra-fine pixel technology for mobile photography. <cmsannotation type="cmsannotation" annotationid="Keynotes at CES 2023" comment="subhead" text="Keynotes at CES 2023">Keynotes at CES 2023</cmsannotation> <ul><li>Dr. Lisa Su - Chair and CEO, AMD</li><li>Oliver Zipse - Chairman of the Board of Management, BMW AG</li><li>John May - Chairman and CEO, John Deere</li><li>Gary Shapiro - President and CEO, Consumer Technology Association (CTA)</li><li>Jeremi Gorman - President, Global Advertising, Netflix</li><li>Francine Li - Global Head of Marketing, Riot Games </li></ul>SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-s23-galaxy-s23-ultra-images-leaked-ahead-of-launch-heres-what-all-we-know/articleshow/96515584.cms">Samsung Galaxy S23+, Galaxy S23 Ultra images leaked ahead of launch: Here’s what all we know</a> <a href="https://www.businessinsider.in/tech/news/iphone-15-to-reality-pro-vr-headset-check-out-the-list-of-upcoming-apple-products-in-2023/articleshow/96448076.cms">iPhone 15 to Reality Pro VR headset — check out the list of upcoming Apple products in 2023</a>

CES 2023: Dates, news, products, and what to expect

<ul><li>The <keyword id="3711673" type="General" weightage="20" keywordseo="amazon-great-indian-festival" source="Orion">Amazon Great Indian Festival</keyword> 2023 is now live for all users.</li><li>The sale brings huge discounts across various products, including televisions.</li><li>Here are some of the best deals on TVs on the Great Indian Festival on Amazon.</li></ul> Get ready for the ultimate shopping spree as the Amazon Great Indian Festival is now live for all users, unveiling a treasure trove of deals and discounts. From smartphones and laptops to TVs and home appliances, this sale has something in store for everyone. A house feels incomplete without a good TV in place as it is one of the most used devices in our life. If you want to upgrade your TV or are looking for a new TV for your home, now might be a great time to do so. Amazon has announced offers across a variety of televisions from companies like Samsung, Sony, OnePlus, and more. So, read on to explore some of the best deals on TVs in the ongoing Amazon Great Indian Festival. The e-commerce giant is offering no cost EMI options, exchange offers and more during this sale. Business Insider India’s team of experts have been working round the clock to filter out the best deals across categories. You can jump straight to the category-specific deals from the quick links in the table below – <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;background-color:#000000;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Best deals </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/best-deals-on-samsung-and-apple-mobile-phones-in-amazon-great-indian-festival-2023/articleshow/104288381.cms">Best deals on smartphones</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-2023-best-deals-on-budget-smartphones/articleshow/104318454.cms">Best deals on budget smartphones</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-2023-best-deals-on-wireless-earbuds-and-neckbands/articleshow/104289504.cms">best deals on TWS and neckbands</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-2023-best-deals-on-smartwatches/articleshow/104319351.cms">Best deals on smartwatches</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/best-deals-on-amazon-devices-in-great-indian-festival-sale-2023/articleshow/104343854.cms">Best deals on Amazon devices</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/gadgets/news/best-deal-and-discount-on-new-laptops-in-amazon-great-indian-festival-2023/articleshow/104347217.cms">Best deals on laptops</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-2023-best-deals-on-bluetooth-speakers/articleshow/104375928.cms">Best deals on Bluetooth speakers</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-2023-best-deals-on-computer-accessories/articleshow/104358723.cms">Best deals on computer accessories</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/best-deals-on-kitchen-appliances-in-india-in-amazon-festival-sale-2023/articleshow/104402262.cms">Best deals on kitchen appliances</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/best-deals-on-apple-iphone-watches-and-mac-in-amazon-sale/articleshow/104399007.cms">Best deals on Apple products</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/best-deals-on-ac-refrigerators-and-washing-machines-in-india-in-amazon-festival-sale-2023/articleshow/104401275.cms">Best deals on home appliances</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/best-deals-on-air-conditioners-in-india-in-amazon-great-festival-2023-sale/articleshow/104498267.cms">Best deals on air conditioners</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/gadgets/news/best-deals-on-gaming-laptops-in-india-in-amazon-festival-sale-2023/articleshow/104529271.cms">Best deals on gaming laptops</a>` </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/amazon-great-indian-festival-2023-best-deals-on-gaming-accessories/articleshow/104653769.cms">Best deals on gaming accessories</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/amazon-great-indian-festival-2023-best-deals-on-tablets/articleshow/104701147.cms">Best deals on tablets</a> </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> <cmsannotation type="cmsannotation" annotationid="Bank offer" comment="subhead" text="Bank offer">Bank offer</cmsannotation> In addition to the discounts offered by Amazon, you can avail an additional 10% instant discount on ICICI Bank and AU Small Finance Bank debit card, credit card and EMI transactions. <cmsannotation type="cmsannotation" annotationid="Samsung The Frame Series 4K UHD Smart QLED TV" comment="subhead" text="Samsung The Frame Series 4K UHD Smart QLED TV">Samsung The Frame Series 4K UHD Smart QLED TV</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B09Y65D2DN" comment="amazoncard" text="B09Y65D2DN">B09Y65D2DN</cmsannotation> Samsung The Frame Series 4K Smart TV is a piece of art thanks to its beautiful design and display. It features a 50-inch 4K Quantum Dot LED display with a refresh rate of 50Hz. The TV can also be used as a frame when not in use. It features a 20W Dolby Atmos speaker with powerful audio and rich bass. The TV comes with the usual smart TV features such as the ability to install apps, mirroring your device, app casting and more. It is currently available for ₹69,990, down from its original price of ₹1,24,990. <cmsannotation type="cmsannotation" annotationid="Vu 65-inches 4K UHD Smart Google TV 65GloLED" comment="subhead" text="Vu 65-inches 4K UHD Smart Google TV 65GloLED">Vu 65-inches 4K UHD Smart Google TV 65GloLED</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B0BC8BQ432" comment="amazoncard" text="B0BC8BQ432">B0BC8BQ432</cmsannotation> The Vu 4K Smart Android LED TV features a 65-inch 4K UHD display with Dolby Vision and HDR 10+ support. It comes with the company’s AI picture booster technology that optimizes light reflection to produce brighter images. It is powered by a quad-core processor and comes with three HDMI ports and two USB ports. It is equipped with a 104W speaker with Dolby Atmos support. It is currently available for ₹51,990, down from its original price of ₹85,000. <cmsannotation type="cmsannotation" annotationid="Sony Bravia Smart LED Google TV KD-65X74K" comment="subhead" text="Sony Bravia Smart LED Google TV KD-65X74K">Sony Bravia Smart LED Google TV KD-65X74K</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B09WN3SRC7" comment="amazoncard" text="B09WN3SRC7">B09WN3SRC7</cmsannotation> The Sony Bravia Smart LED Google TV KD-65X74K is a good option if you are in the market for a premium television for your home. It features a huge 65-inch, delivering an immersive viewing experience, vibrant colours, and excellent picture quality. It comes with the company’s X1 4K processor and MotionFlow XR100 technology. It is currently available for ₹72,990, down from its original price of ₹1,39,900. <cmsannotation type="cmsannotation" annotationid="Vu 55-inches 4K Smart Google TV 55CA" comment="subhead" text="Vu 55-inches 4K Smart Google TV 55CA">Vu 55-inches 4K Smart Google TV 55CA</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B0BZW9YHYD" comment="amazoncard" text="B0BZW9YHYD">B0BZW9YHYD</cmsannotation> The Vu 4K Smart Google TV features a 55-inch 4K UHD display with HDR 10 and HLG support that offers a bright panel with accurate white balance. It comes with the company’s dynamic picture adjustment technology that optimises light reflection to produce brighter images. The TV offers an audio output of 50W and comes with a built-in soundbar. It offers three HDMI ports and two USB ports. It is currently available for ₹33,990, down from its original price of ₹50,000. <cmsannotation type="cmsannotation" annotationid="OnePlus Android 4K UHD TV 55Y1S Pro" comment="subhead" text="OnePlus Android 4K UHD TV 55Y1S Pro">OnePlus Android 4K UHD TV 55Y1S Pro</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B0BLVQBPCC" comment="amazoncard" text="B0BLVQBPCC">B0BLVQBPCC</cmsannotation> The OnePlus Android 4K UHD TV 55Y1S Pro is another value pick with an immersive design, excellent picture quality, and an amazing sound experience. It is a well-designed and well-built TV with a huge 55-inch panel and supports OTT apps, allowing you to stream from your favourite app. The TV offers an audio output of 24W and comes with Dolby Audio support. The OnePlus TV is available for ₹36,990, down from its original price of ₹49,999. <cmsannotation type="cmsannotation" annotationid="Mi TV 5X 4K UHD Android TV" comment="subhead" text="Mi TV 5X 4K UHD Android TV">Mi TV 5X 4K UHD Android TV</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B09MJ77786" comment="amazoncard" text="B09MJ77786">B09MJ77786</cmsannotation> If you are in the market for a slightly smaller TV, you can go with a 43-inch TV. In this segment, the Mi TV 5X is a good option that comes with all key features. The TV features a bright and vibrant 43-inch 4K UHD display and comes with powerful stereo speakers with Dolby Atmos and DTS-HD support. The speakers offer an output of 40W. It comes with the company’s PatchWall 4, which offers access to a ton of content. The TV is currently available for ₹29,999, down from its original price of ₹49,999. <cmsannotation type="cmsannotation" annotationid="Redmi F Series 4K Ultra HD Smart LED Fire TV" comment="subhead" text="Redmi F Series 4K Ultra HD Smart LED Fire TV">Redmi F Series 4K Ultra HD Smart LED Fire TV</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B0CG5STQFQ" comment="amazoncard" text="B0CG5STQFQ">B0CG5STQFQ</cmsannotation> The Redmi F Series 4K Ultra HD Smart LED Fire TV is a good option if you want a large TV for your home at an affordable price tag. It features a 43-inch panel and runs on Android TV. It features narrow bezels and a powerful sound system, offering an immersive sound experience. It offers a sound output of 24W and comes with Dolby Audio support. The TV features three HDMI ports and two USB ports. The Smart Fire TV from Redmi is currently available for ₹21,999, down from its original price of ₹42,999. <cmsannotation type="cmsannotation" annotationid="Samsung Smart LED TV 4K UHD Neo Series" comment="subhead" text="Samsung Smart LED TV 4K UHD Neo Series">Samsung <keyword id="6227922" type="General" weightage="20" keywordseo="smart-led-tv" source="Orion">Smart LED TV</keyword> 4K UHD Neo Series</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B0B15CPR37" comment="amazoncard" text="B0B15CPR37">B0B15CPR37</cmsannotation> The Samsung Smart LED TV 4K UHD Neo Series is a good option if you are looking for a smaller TV for your room. It features a 43-inch panel that is vibrant and features a bezel-less design. The audio quality and the immersive panel offer an excellent experience while watching your favourite movies and shows. The TV is available for ₹27,990, down from its original price of ₹47,900. Disclaimer - When you purchase through links on Business Insider India, we may earn affiliate commission.

Amazon Great Indian Festival 2023 – Best deals on TVs

Best QLED TVs in India 2023 for your home

<ul><li>Sony launched the new series of Bravia XR X90K TVs in India, targeted at premium LED buyers.</li><li>The TVs come in two sizes for now—55-inch and 65-inch; I reviewed the latter.</li><li>It is the successor to the X90J, one of Sony's most loved series.</li></ul>In June 2022, Sony launched a new upper mid0range 4K LED smart TV - Bravia XR X90K - in India as a successor to the Sony X90J. The 55-inch variant of the TV costs ₹1,29,990, whereas the 65-inch that I reviewed is available at ₹1,79,990. There's also a 75-inch variant that will make its way to the Indian market later. The TV uses Sony's Cognitive Processor XR processor and runs on Google's Android TV platform with a wide range of smart features and a host of apps. It also brings modern features like full-array local dimming, HDMI 2.1 bandwidth, and variable refresh rate support to eliminate screen tearing. I have been using Sony Bravia XR X90K for over 20 days, which was a great time to review this TV as I watched some visual-heavy shows released recently. I watched the new season of Stranger Things on Netflix, The Boys on Amazon Prime, Ms. Marvel on Disney, and also the new Doctor Strange in the Multiverse of Madness, among many others, all on this huge TV. After watching all that, it was hard to complain about the experience and even harder to let it go back, but does that mean it's perfect? Read on the review to find out.After watching all that, it was hard to complain about the experience and even harder to let it go back, but does that mean it's perfect? Read on the review to find out. <div type="image" title="1" msid="92961112" hostid="261" caption="&amp;lt;p&amp;gt;The rear of the TV is made of polycarbonate and it looks flush.&amp;lt;/p&amp;gt;"></div> <cmsannotation type="cmsannotation" annotationid="Design and build: Minimal, well built" comment="subhead" text="Design and build: Minimal, well built">Design and build: Minimal, well built</cmsannotation> Unless switched on, the front of the Sony X90K looks like any other LED TV with a simple, clean design, thin bezels, and black plastic body. The build quality is good, a consistent trait on most Sony products for years. It has a well-bound body with bezels attached firmly and uniformly, but the back panel does flex in a specific area near the ports - which isn't an issue. <div type="image" title="2" msid="92961160" hostid="261" caption="&amp;lt;p&amp;gt;There is no cable management solution on the back - a let down.&amp;lt;/p&amp;gt;"></div> The TV has flat metal feet that sit flush on the table. I really liked the stand assembly, as you need to put it in the bracket, and it snaps. The TV can be ready to put on stands in less than thirty seconds and what's even better is that it's very stable, and I did not see any wobbling. You can put it in two positions - short and raised, which means you can adjust the gap between the platform and the tv in case you want to place a soundbar under it. The height to the bottom of the screen in the short position is 4 cm and 8.5 cm in the raised position. <div type="image" title="3" msid="92961182" hostid="261" caption="&amp;lt;p&amp;gt;The metal feet on the Bravia XR X90K are easy to attach and adjust.&amp;lt;/p&amp;gt;"></div> The back panel is black and has textured plastic with aluminum in the center. The only design flaw Sony X90K has is the lack of a cable management solution, and the ports are hard to reach when it's wall-mounted. However, it sticks pretty well to the wall and has a minimal gap, which looks neat. <div type="image" title="4" msid="92961220" hostid="261" caption="&amp;lt;p&amp;gt;There is a tweeter on each side of the TV.&amp;lt;/p&amp;gt;"></div> There's a button placed right underneath the center of the TV to turn it On/Off, change channels, adjust the volume, or switch inputs. There's also a switch to turn off the mic on the TV when not using it, just an added privacy feature. <cmsannotation type="cmsannotation" annotationid="Features" comment="subhead" text="Features">Features</cmsannotation> The first thing to note here is that this TV is said to have tons of tech packed inside. Some key ones include the Cognitive Processor XR, Sony's flagship chip used in the premium Bravia XR series, and HDR10, HLG, and Dolby Vision support. In addition, it has a 10-bit VA panel with local dimming. Sony markets many other features, so many that I'll leave a list below and move on to see how it fares in real-life performance. <ul><li>It has dual database processing, XR 4K upscaling, and XR super-resolution for clarity enhancement.</li><li>There is Live Color Technology, XR smoothening, and XR Triluminos Pro for color enhancement.</li><li>For contrast, it has a dynamic contrast enhancer, XR contrast booster 10, and XR HDR remaster.</li><li>There is XR motion clarity for smoother motion in fast-paced scenes.</li><li>For gaming, there is auto HDR tone mapping and auto genre picture switch. Auto switch mode, as the name suggests, changes the picture profile based on the content on the screen - be it playing games, watching movies, or sports.</li></ul><cmsannotation type="cmsannotation" annotationid="Picture performance" comment="subhead" text="Picture performance">Picture performance</cmsannotation> These features make it look like a TV from the future, but how does it translate into real-life performance? Not as much as it seems, but enough. Let's get into the details. I am thoroughly impressed with the performance, which keeps the marketing jargon valid in most cases. Starting with local dimming, it comes with 59 dimming zones, this time over last year's 24 on the X90J. For a user, it makes the screen picture look better with a higher contrast ratio and has incredible detail clarity in HDR videos. The panel is a bit reflective, which means you can't keep it opposite or an angle with a bright light source. <div type="image" title="5" msid="92961250" hostid="261" caption="&amp;lt;p&amp;gt;The TV&amp;#39;s panel is reflective.&amp;lt;/p&amp;gt;"></div>It is very bright in normal, SDR, and HDR picture modes ranging between 600-1000 nits. Despite that, it has deep black comparable to OLEDs, but the loss in detail in extremely dark scenes makes it different from them. But if you face this issue, there is an option to tune the blacks, using which you can reduce the black that might help fix the detail loss. Note that if you are using the TV with peak brightness, you might observe occasional blooming in dark scenes, especially around lights and bright objects. However, it's not as prominent to be a deal breaker, and only the pixel peepers will come across it. Sony shines in when it comes to color reproduction. It's a common trait seen on most of its high-end TVs, and this one is no different. This is where you can see those long list of XR features come into play. It renders stunning colors with its wide color gamut coming into play, and it came out full blooming while watching Ms. Marvel. This TV made watching that Marvel series a wholesome experience, and I did not want to go back to watching the rest of the episodes on a different screen. The vibrancy on this can match the best QLEDs out there, making the overall picture quality flawless and still keeping it natural. <div type="image" title="6" msid="92961291" hostid="261" caption="&amp;lt;p&amp;gt;Sony Bravia XR X90K display has thin bezels.&amp;lt;/p&amp;gt;"></div>What makes it even better is the option that Sony gives comprehensive control to fine-tune the picture settings as per your liking. I did not change much on it, as the out-of-the-box picture quality was sharp, clear, and bright. It's an excellent TV for a cinematic experience, and Dolby Vision enhances it further. In HDR Mode, the pictures also show natural 3D depth, and high brightness helps it to play dark scenes with crisp details as the backlight dims when HDR kicks in. <cmsannotation type="cmsannotation" annotationid="Picture Upscaling" comment="subhead" text="Picture Upscaling">Picture Upscaling</cmsannotation> The upscaling tech of Sony is great in general, and so is on this TV. I watched old movies like The Mummy and Jurrasic Park to test the performance, and I could clearly see the upscaling magic. The upscaling works with the OTT apps if you attach a pen drive or a hard disk and any 24p content being played through any external device, such as a set-top box, DVD player and Android TV box. In short, it smoothens the frames, removes digital noise to enhance details, reduces judder, and you can see it happening in real-time. <cmsannotation type="cmsannotation" annotationid="Gaming Performance" comment="subhead" text="Gaming Performance">Gaming Performance</cmsannotation> The gaming performance on this 65-inch screen is gamers rejoice. I was waiting for a Sony TV with PS5 support to come in so that I could play some titles in their full glory. It did deliver on that promise too. It supports Auto Low Latency (ALLM) and Variable Refresh Rate (VRR) to power gaming. In my case, it automatically turns on the TV and switches to the game mode when you connect a PlayStation device. Game Mode disables many image-enhancing features in exchange for low output latency. Note that the technology is limited to Sony devices, so it won’t work with Xbox, and you’ll have to manually switch from the remote and lock your settings by yourself. The visuals of games like Ghosts of Tsushima and Spider-Man: Miles Morales look breathtaking. <cmsannotation type="cmsannotation" annotationid="Audio: is the built-in speaker enough?" comment="subhead" text="Audio: is the built-in speaker enough?">Audio: is the built-in speaker enough?</cmsannotation> The audio is powered by a 10+10 Watts full range speaker with two 5+5 Watts sound positioning tweeters. It supports Dolby Atmos and Dolby Audio, along with DTS. In addition, there's a feature that calibrates sound according to the room size and the viewer's positioning in the room. The company claims that the audio setup is designed so that the sound feels like it's coming directly from the direction of the source on the screen. It is also said to be capable of producing 5.1.2 channel audio where the TV acts as a central speaker. Sony's TVs are relatively more expensive than their counterparts, and the price difference is seen in some departments - audio is one of them. However, no additional unit protrudes out of the body, and the given system is still impressive. It has a decent frequency response and a very balanced sound profile and is especially great for watching shows and movies with particular emphasis on dialogue. Expectedly, it lacks bass, so if you want an entire 5.1-channel surround sound experience, consider investing in a soundbar. I did not pair it with any soundbar or speaker during my use and did not find the need to. It gets loud, and the distortion is so minimal that you'd only notice it at high volume levels. It does fine for casual music listening, gaming, or even movies unless you want a full-fledged theatre experience. <div type="image" title="7" msid="92961310" hostid="261" caption="&amp;lt;p&amp;gt;The interface on the TV is intuitive and very responsive.&amp;lt;/p&amp;gt;"></div> <cmsannotation type="cmsannotation" annotationid="User Interface: How is the software experience?" comment="subhead" text="User Interface: How is the software experience?">User Interface: How is the software experience?</cmsannotation> The TV runs the upgraded version of the Android TV, called Google TV. It gets almost every feature from its predecessor, but that's not all. It's more than just a name change. Using Android TV UI on the side made this one feel slicker, smoother, and more intuitive. It has Chromecast and Google Assistant, and you get an Apple Home kit and Apple Airplay on this TV. You can do easy casting from other Android devices and operate it using just voice. You can download the Google Android application on your phone and operate the TV through it. <div type="image" title="8" msid="92961324" hostid="261" caption="&amp;lt;p&amp;gt;The remote offered with the TV.&amp;lt;/p&amp;gt;"></div> <cmsannotation type="cmsannotation" annotationid="Remote" comment="subhead" text="Remote">Remote</cmsannotation> The Sony X90K comes with the newly-designed Sony remote for 2022. It skips the numpad, making it much sleeker and lighter. Look-wise it does not look as premium as the TV, but its sleek form factor makes it handy. It also gets shortcut buttons to popular apps like YouTube, Netflix, Prime Video, and YouTube Music. Additionally, it has a built-in mic which comes in action for voice commands using Google Assistant. <div type="image" title="9" msid="92961332" hostid="261" caption="&amp;lt;p&amp;gt;Connectivity ports on the TV.&amp;lt;/p&amp;gt;"></div> <cmsannotation type="cmsannotation" annotationid="Connectivity" comment="subhead" text="Connectivity">Connectivity</cmsannotation> The Sony Sony X90K connectivity options include 4 HDMI ports whose HDCP version is 2.3. The HDMI 3 and 4 have version 2.1, are eARC specific, and come with variable refresh rates with support for Auto Low Latency and 4K gaming at 120Hz. You also get HDMI CEC on this TV, which allows you to control multiple compatible devices using one remote simultaneously. Further, it has two USB ports, an Ethernet port, a digital audio port, an RF input port, and a headphone jack. For wireless, it has dual-band Wi-Fi and Bluetooth v4.2. <cmsannotation type="cmsannotation" annotationid="Verdict" comment="subhead" text="Verdict">Verdict</cmsannotation> With even phone makers getting into the market, there are many TV brands to choose from. Many of these are budget offerings, and TVs from legacy brands like Sony, Samsung, and LG seem to look overpriced for what they offer on paper. The Sony X90K is the perfect example of why these TVs cost higher, even though they seem similar on paper. The seamlessness of use, stunning picture quality, excellent sound quality, and the difference in visual experience make it a worthy option against cheaper 65-inchers from competing brands. If budget is not an issue and you care for the experience, this TV is a safe option. You will get more affordable and even more expensive options for a big TV — but this hits the right balance.

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