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<ul><li><keyword id="6391475" type="General" weightage="80" keywordseo="coca-cola" source="Orion">Coca-Cola</keyword> has unveiled a new campaign, as an extension to ‘Khud Ko Jagaa, Ek <keyword id="2290748" type="General" weightage="100" keywordseo="thanda" source="Orion">Thanda</keyword> Lagaa’ featuring actors <keyword id="3273962" type="General" weightage="20" keywordseo="janhvi-kapoor" source="Orion">Janhvi Kapoor</keyword> and Ishaan Khatter.</li><li>With this new campaign, Coca-Cola aims to encourage people, especially the youngsters in the country, to pause their hectic schedules, and take a break – with a Coke! </li><li>The film has been conceptualized by <keyword id="624395" type="General" weightage="20" keywordseo="mccann-world-group" source="Orion">McCann World Group</keyword>.</li></ul>Coca-Cola has unveiled a new campaign ‘Coca-Cola - Khud Ko Jagaa, Ek Thanda Lagaa’ featuring Indian actors Janhvi Kapoor and Ishaan Khatter. <div type="Youtube" id="ihYlbi7zG1s" title="Khud ko jagaa, ek #ThandaLagaa" thumbUrl="https://i.ytimg.com/vi/ihYlbi7zG1s/mqdefault.jpg"></div> With this new campaign, Coca-Cola aims to encourage people, especially the youngsters in the country, to pause their hectic schedules, and take a break – with a Coke! The brand empathizes with the youth and understands that ‘taking breaks’ is now more important than ever, especially during these unprecedented times. As the younger population grapples with everyday hurdles in their personal and professional lives, the lively campaign film urges them to take short breaks regularly and enjoy a Coca-Cola alongside, to rejuvenate them in body and mind, and spirit. Commenting on the TVC, Kaushik Prasad, Director – Coca-Cola Category for India &amp; South West Asia, said, “The last two years have been unprecedented for everyone, and people across age-groups have found themselves grappling with multiple uncertainties and challenges. The pandemic has particularly impacted youngsters who have juggled between multiple responsibilities, to cope with the new normal and often find themselves needing breaks to recharge. We at Coca-Cola understand this and with our new campaign, urge our audiences especially the youth to take these much-needed breaks during their hectic days, esp when their energy is down to uplift, energize &amp; recharge themselves with a delicious “Thanda” (cold Coke).” He further added, “The youth icons, Janhvi Kapoor and <keyword id="4457293" type="General" weightage="20" keywordseo="ishan-khatter" source="Orion">Ishan Khatter</keyword> have brought their own liveliness and energy to the campaign film which is indeed very refreshing.” Speaking on their association with Coca-Cola, Ishaan Khatter said “I am bubbling with enthusiasm on being the face of Coca-Cola, the beverage that is an indelible part of our lives! Excited to share this campaign for the OG ‘Thanda’ with everybody.” Janhvi Kapoor added, “Coke is an iconic brand. It’s my go-to drink for every reason and season. I am delighted to be part of the Coca-Cola family. I look forward to energizing teens with a dose of ‘Thanda’ this summer.” The quirky campaign by Coca-Cola India builds upon their concept of ‘Khud Ko Jagaa, Ek Thanda Lagaa’, and aims to position the beverage as the ‘perfect partner for when the slump gets to you and you need a break’. The film has been conceptualized by McCann World Group. <keyword id="3099261" type="General" weightage="20" keywordseo="sambit-mohanty" source="Orion">Sambit Mohanty</keyword>, McCann Creative Head (South) says about the campaign “It’s peak summer, you’re fatigued and in a state of slump. What better than a chilled bottle of Coke to leave you feeling refreshed and uplifted! Our new ‘Khud ko Jagaa, Ek Thanda Lagaa’ campaign, is a manifestation of what happens in these circumstances. The films starring Ishaan &amp; Janhvi play on the natural chemistry between them with Coke as a catalyst.” Campaign Credits: Client: Coca-Cola India Pvt. Ltd. Coca-Cola team: Arnab Roy, Kaushik Prasad, Aditi Anand, Upasna Sanyal, Divya Jyothi Ginuga Creative agency: McCann Worldgroup CCO: Prasoon Joshi COO: Jitender Dabbas Head of creative: Ashish Chakravarty Creative head (South): Sambit Mohanty Creative Team: Sambit Mohanty, Rathish P Subramaniam, Karthik.R, Binesh Sharma, Suresh PV Planning Head (Delhi): Anirban Rao Planning Team: Tushar Handa Branch Head (Delhi): Amitesh Rao Account Management: Rajat Gulati, Vinshul Upadhyay Production House: Breathless Films Director: Vinil Mathew Producer: Swadha Kukarni

Coca-Cola launches its new ‘Thanda’ campaign with actors Janhvi Kapoor and Ishaan Khatter

<ul><li> Conceptualised by McCann World Group, <keyword id="307078" type="General" weightage="80" keywordseo="maaza" source="Orion">Maaza</keyword>'s new campaign intends to strike a chord with people who often go out of their way to help others with acts of magnanimity and kindness.</li><li>It features <keyword id="6357912" type="General" weightage="20" keywordseo="amitabh-bachchan" source="Orion">Amitabh Bachchan</keyword> and Pooja Hegde. </li></ul>Maaza, Coca-Cola India’s homegrown mango drink has unveiled its latest campaign ‘Dildaar Bana De’, featuring the veteran actor Amitabh <keyword id="6354348" type="General" weightage="100" keywordseo="bachchan" source="Orion">Bachchan</keyword>, along with Pooja Hegde. The TVC has been directed by celebrated filmmaker Shoojit Sircar, who has previously showcased his talent with successful movies such as Vicky Donor, Piku, October, Sardar Udham, and many more. The new TVC will be amplified across TV, digital, and radio with a 360-degree approach. Maaza’s new ‘Dildaar Bana De’ campaign ties together the spirit of magnanimity with the king of fruits – the mango, also symbolic of prosperity and generosity. Conceptualised by McCann World Group, it intends to strike a chord with people who often go out of their way to help others with acts of magnanimity and kindness. The brand’s objective is also to contribute to the socio-economic development of Indian farmers. The homegrown brand Maaza is manufactured locally, using local ingredients, as part of the Company’s sustainable agriculture Initiative – ‘Fruit Circular Economy.’ Announcing the launch of the new campaign, Ajay Konale, Director Marketing, Nutrition Category, Coca-Cola India and Southwest Asia said, “Maaza is a heritage brand of our country - since 1976, it has been India’s most loved mango drink and a strong brand in the Company’s offerings in India. Maaza is known for its unparalleled taste of real, authentic mangoes and is a leading brand in the Mango segment. With this new positioning, we now aim to evolve the brand’s purpose, making it synonymous with Generosity &amp; ‘Dildaari’. We are extremely humbled to have Mr. Bachchan and Ms. Pooja Hegde onboard with us to bring alive Maaza’s new evolved philosophy.” The heartwarming TVC shows Pooja Hegde enjoying a game of cricket with the kids in her neighborhood, when she accidentally hits the ball outside the grounds, which ends up landing right inside Amitabh Bachchan’s home. Bachchan, who can be seen playing the role of a senior citizen and is infamous for never returning any balls that fall into his house – until he relishes a bottle of Maaza, which completely changes his mind and opens up his heart. The film ends with an unexpected act of ‘Dildaari’ from Bachchan, when he showers his collection of several balls that had ever fallen into his home, over the years. Director Shoojit Sircar added “Creating the Maaza TVC was an absolute delight and fun filled experience. Especially the character of Mr. Bachchan playing the role of a quirky senior citizen, who hoards all the balls being played by kids in his neighborhood. The scene, wherein Mr. Bachchan drinks Maaza, which brings about a sudden and positive shift in his attitude, is truly enjoyable and a pure testimony of his magnanimity. Pooja Hegde brings in her own exuberance and freshness to the film. Overall, I believe the film perfectly sums up to the values of ‘Dildaari’. Sambit Mohanty, Creative Head, McCann Worldgroup, said “Maaza is synonymous with ‘mango in a bottle’. Our new campaign for Maaza builds on the richness of this beverage and depicts the magnanimity that ensues upon drinking a Maaza. It was great fun working with Shoojit Sircar on this film and watching Mr. Bachchan turn-in yet another captivating performance.” Pooja Hegde, Indian actress and star of the new Maaza campaign, said, “Becoming the face of a brand that I have enjoyed drinking since my childhood, is an opportunity I could never have passed on. This campaign is very close to my heart, as it provided me with the special opportunity to co-star with my idol and inspiration - Mr. Bachchan, and also work with one of the greatest directors in Hindi cinema Mr. Shoojit Sarkar. I hope everyone watching the campaign film is inspired to spread positivity &amp; humanity with acts of generosity and magnanimity for those around them.” This New Year, Maaza is rejuvenating its purpose – to spread prosperity, and magnanimity among its consumers.

Maaza brings together Amitabh Bachchan and Pooja Hegde to celebrate magnanimity in their new ad

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Coca-Cola launches its new ‘Thanda’ campaign with actors Janhvi Kapoor and Ishaan Khatter

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Maaza brings together Amitabh Bachchan and Pooja Hegde to celebrate magnanimity in their new ad

BI India Partner

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