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<ul><li>BJP has spent over ₹3 crore on Facebook ads in UP in the last 30 days.</li><li>Indian National Congress has spent ₹6.3 lakh, whereas <keyword id="6354265" type="General" weightage="20" keywordseo="samajwadi-party" source="Orion">Samajwadi Party</keyword> spent ₹19 lakh.</li><li>Overall there are over 15 crore registered voters in the region, of which 52.8 lakh are new voters.</li></ul>The Bharatiya Janata Party (BJP) has spent over ₹3 crore on Facebook advertisements in Uttar Pradesh (UP) ahead of the state assembly elections, Facebook Ad Library <a href="https://www.facebook.com/ads/library/report/?source=archive-landing-page&amp;country=IN">data</a> has revealed. This is nearly half of the total ₹7.5 crore spent on Facebook ads in the UP region between January 21 to February 19. Just a back of the envelope calculation shows that the UP arm of BJP would have spent roughly ₹10 lakh on daily basis on these Facebook ads, which is significantly higher than the ₹21,000 spent by Indian National Congress (INC) in the region in the same time frame. Other political parties — including the Samajwadi Party and Rashtriya Lok Dal — are trailing behind when it comes to their Facebook ad spends in the last 30 days. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Political Parties </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Facebook ad spends in 30 days </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Facebook ad spends on daily basis in last 30 days </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BJP </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹3.1 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹10,00,000 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Samajwadi Party </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹19 lakh </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹63,333 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Rashtriya Lok Dal </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹7.5 lakh </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹25,000 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Congress </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹6.3 lakh </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹21,000 </td></tr></tbody><tbody></tbody></table>Source: Facebook Ads Library Note: Spending between January 21 to February 19 The second biggest ad spender in the UP region was hyperlocal platform Hindi Publicvibe, which spent nearly ₹79 lakh between January 21 to February 19. The Assembly Elections in UP will be conducted in seven phases from February 10 to March 7, and the results will be announced on March 10. The first three phases of polling have already been carried out on February 10, February 14 and February 20 in areas like Muzaffarnagar, Modi Nagar, Jhansi Nagar and others. Overall there are over <a href="https://www.timesnownews.com/india/article/uttar-pradesh-factbox-up-election-dates-constituencies-key-political-parties-and-much-more/858587">15 crore registered </a>voters in the region, of which 52.8 lakh are new voters. SEE ALSO <a href="https://www.businessinsider.in/stock-market/news/equity-markets-across-the-world-witness-bloodbath-amid-worsening-russia-ukraine-conflict/articleshow/89740850.cms" style="">Equity markets across the world witness bloodbath amid worsening Russia-Ukraine conflict</a> <a href="https://www.businessinsider.in/tech/news/indian-government-orders-blocking-of-apps-website-social-media-accounts-linked-to-sikhs-for-justice/articleshow/89744457.cms" style="">Indian government orders blocking of apps, website, social media accounts linked to Sikhs For Justice</a> <a href="https://www.businessinsider.in/entertainment/news/fans-mourn-the-end-of-arthur-after-25-years-of-life-lessons-and-a-bunch-of-iconic-memes/articleshow/89737181.cms" style="">Fans mourn the end of 'Arthur' after 25 years of life lessons and a bunch of iconic memes</a>

BJP UP has spent over ₹3 crore on Facebook ads last month, Congress spent ₹6 lakh

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BJP UP has spent over ₹3 crore on Facebook ads last month, Congress spent ₹6 lakh

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