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<ul><li>A 360-degree campaign will be launched in 2020 to ‘reflect the self-confidence of today's youth’.</li><li>Pepsi will be launching its association with Salman Khan by tying up with Dabangg 3.</li><li>According to industry sources, the deal was finalised at Rs 15 crore. </li></ul>From Disha Patani to Tiger Shroff, Pepsico has consistently partnered with artists and new age icons over the years. However, this time, the cola brand has on-boarded Salman Khan – a 54-year-old star – who is the most expensive brand endorser after Virat Kohli. According to industry sources, the deal was finalised at Rs 15 Crore. In 2019, Pepsi’s core target audience has been the Indian youth. It was one of the first few brands to experiment with TikTok for its campaign ‘Har ghoonth main swag'. During the IPL season, Pepsi became the first brand in India to appoint an 87-year-old Charulata Patel, who has a viral internet star, as its brand ambassador. Through its campaigns, the brand has proven that age is just a number. According to Pepsi, this time too, a 360-degree campaign will be launched in 2020 to ‘reflect the self-confidence of today's youth in a manner that is as effortlessly cool as Salman.’ “We are excited to announce Pepsi’s collaboration with Bollywood superstar Salman Khan. Over the last year, SWAG has been the underlying message throughout Brand Pepsi’s campaigns, celebrating the innate self-belief of the Indian consumer today. In 2020, we look forward to building the brand’s Har Ghoont Mein Swag proposition with Salman in 2020,” said a Pepsico spokesperson. Khan will be next seen in the Dabangg franchise. Pepsi will be launching its association with Salman by tying up with Dabangg 3. This campaign will give consumers a sneak peek into what the Pepsi 2020 campaign will look like.

Pepsi gets a 54-year-old star, Salman Khan to target millennials

<ul><li>Pepsi is all set to celebrate the week of love with a twist. </li><li>As Valentine’s Day approaches us, Pepsi has unveiled a fun and quirky digital film featuring brand ambassador, <keyword id="6354583" type="General" weightage="80" keywordseo="salman-khan" source="Orion">Salman Khan</keyword>. </li><li>He urges the young generation to live their life on their own terms and revel in their singlehood status with swag.</li></ul>As a culture curator and youth focused brand, Pepsi is all set to celebrate the week of love with a twist. Ahead of Valentine’s Day, Pepsi has launched a fun and quirky digital film featuring Bollywood superstar and brand ambassador, Salman Khan that encourages the youngsters today to own their singlehood with SWAG. In its quintessential and irreverent manner, the brand unveiled a limited edition set of ‘Swag Se Solo’ cans giving its consumers an ultimate symbol of carrying their singleton status on their sleeves. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> According to a recent poll that was conducted by brand Pepsi on a popular social media platform, more than 80% people mentioned that they would be single this year on Valentine’s Day. Hence the campaign urges the young generation to live their life on their own terms and revel in their singlehood status – without paying attention to the societal pressures that this day encompasses. In the film which empowers singles across India, Salman Khan urges youngsters to fall in love and make a commitment to themselves. He further nudges them to take themselves out for dinner, eat their favorite dish and buy flowers/ chocolates for themselves. Salman is seen talking to the confident generation of India as he says, ‘Is Valentine’s Day, apne aap ko single mat bolo. Tum ho Swag Se Solo!’ Speaking on the launch, Saumya Rathor, Category Lead, Cola, PepsiCo India, said, “Over the years, Pepsi has had its pulse on the ever-evolving beliefs and feelings of the younger generation. Keeping this in mind, this Valentine’s Day, we are excited to put forward a unique twist to what is traditionally seen as a week of celebrating couples. The brand endeavors to empower the singletons and not bow down to the peer pressure that they may feel. The intent is to urge the youngsters to have a relationship with themselves that is filled with self-confidence, unshakeable self-belief and irrefutable SWAG.” Commenting on the digital film, Brand ambassador and Actor, Salman Khan, said “The Swag Se Solo ideology resonates strongly with me and the generation of today, who are confident, have the right attitude and don’t shy away from being who they really are. The launch of this new campaign is close to my heart given its intention of empowering youngsters and thereby celebrating the youth of today.” The limited-edition Pepsi cans are available across select retail stores and e-commerce channels till February to mark the occasion of Valentine’s Day.

Salman Khan and Pepsi encourage the youth to own their singlehood with swag ahead of Valentine's Day

<ul><li>Over the years, Pepsi has gone through several brand transformations to stay relevant.</li><li>We try to dissect GenZ and Millennials’ behaviour with a brand that has catered to young generations since its inception.</li></ul>North-American beverage and snacks maker PepsiCo started its operations in India in 1989. Since then, many companies have launched in India. A few evolved with the changing tides and some failed to keep up with the curveballs in the shape of competition, macro-economic factors, technology and the ever-changing consumer behaviour and eventually, withered away. So, what has helped a traditional multi-corporation like PepsiCo and its flagship brand Pepsi avoid aging and stay young in a volatile environment? Clever advertising and marketing techniques. “The brand has always had its finger on the pulse of pop culture, and in turn, appealed to today’s generation through content which is relatable to them. Extensive consumer research over the years has helped us stay ahead of the curve and tell stories that resonate with them - whether it is through Bollywood, music or cricket. We have focused on creating engaging and relatable content for consumers around these passion points as we truly believe it is about creating content which they can interact with,” said a PepsiCo India spokesperson. Today, Pepsi is known as a brand that celebrates the sizzling swag of India’s youth. It reflects how GenZ and Millennials are armed with self-belief and confidence. Pepsi has gone through several brand transformations. Its iconic Dil Maange More where the cricketers would quench their thirst with a cool can or a young Shahid Kapoor or Shahrukh Khan would request for just one more sip of Pepsi won our hearts in the late 90s. Dil Maange More campaign also featured Rani Mukherjee, Kajol, Preity Zinta. <div type="Youtube" id="Aog_A-lqla4" title="Dil Maange More - Pepsi (shahid,rani,srk,kajol)" thumbUrl="https://i.ytimg.com/vi/Aog_A-lqla4/mqdefault.jpg"></div> <div type="Youtube" id="rgWHfgGL244" title="Pepsi- Yeh Dil Maange More" thumbUrl="https://i.ytimg.com/vi/rgWHfgGL244/mqdefault.jpg"></div> Another catchy but short-lived campaign that Pepsi came up with, in 2006 was ‘Oye Bubbly,’ which was also conceptualised by JWT. <div type="Youtube" id="pstROq1bdFA" title="Oye Bubbly video- Pepsi Ad- Shahrukh khan" thumbUrl="https://i.ytimg.com/vi/pstROq1bdFA/mqdefault.jpg"></div> In 2013, Pepsi changed its tagline to ‘Live it Abhi’ to encourage the youth to live in the moment. It featured Ranbir Kapoor, Anushka Sharma and Virat Kohli. <div type="Youtube" id="sLgWCwuHtS4" title="Pepsi – Time to Dikhao #LiveItAbhi" thumbUrl="https://i.ytimg.com/vi/sLgWCwuHtS4/mqdefault.jpg"></div> <div type="Youtube" id="hbOc01dx_W0" title="Pepsi – Crash the Pepsi IPL" thumbUrl="https://i.ytimg.com/vi/hbOc01dx_W0/mqdefault.jpg"></div> The tagline was tweaked to ‘Oh Yes Abhi!’ to represent the young, impatient audience, who believe in taking an action ‘now.’ It onboarded Priyanka Chopra Jonas and Mahendra Singh Dhoni to revamp its proposition. <div type="Youtube" id="goBKNZJYjNo" title="Pepsi IPL Oh Yes Abhi Priyanka Chopra Film" thumbUrl="https://i.ytimg.com/vi/goBKNZJYjNo/mqdefault.jpg"></div> In 2017, Pepsi changed its tagline to ‘Socha nahi ji gaya, Pepsi thi pi gaya.’(Didn’t think as I lived the moment, there was Pepsi so I drank it). <div type="Youtube" id="uzQEuGymtCU" title="Socha Nahi Ji Gaya – Fast Forward" thumbUrl="https://i.ytimg.com/vi/uzQEuGymtCU/mqdefault.jpg"></div> Pepsi’s summer bottle during this campaign was packed with a few popular words that the millennials used then such as #Swag, #Aande, #Bajao, #Boldaal, #Muah, #Fastforward, #Gatecrash, #Bawaal, #Kalti, #Wingit, #Panga, #Gocray and cuts across most Indian languages with expressions like #Joot, #Dhool, #Semma, #Takkaru, #Gethu and #Jollu in Tamil, #Flat, #Fatafati, etc. <div type="image" title="Pepsi muah" msid="81573608" hostid="261"></div> <div type="image" title="pepsi kalti" msid="81573617" hostid="261"></div> Pepsi’s campaigns are known for its star-studded ensemble cast. It has tried to feature country’s most-sought-after youth icons over the years. It also changes its packaging to reflect the pulse of the country. From changing its typography from minimalism to elaborate, in the last year, the brand has changed its marketing efforts to position itself as a ‘cool’ brand that drips swagger in every drop Under its latest campaign, Pepsi has worked with Tiger Shroff, Disha Patani, Badshah and most recently Salman Khan. It has also tweaked its packaging to connect with younger generations by incorporating its tagline ‘Har Ghoont Mein Swag.’ <div type="image" title="Pepsi swag bottle" msid="81573622" hostid="261"></div> With summer approaching in different parts of our country, Pepsi launched a new campaign with brand ambassador Salman Khan. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> On what inspired the brand to onboard Khan as its brand ambassador, the spokesperson said, “Salman Khan’s effortlessly cool attitude enables today’s generation to relate with him strongly and he resonates with the word, SWAG, in a way no one else can. He is known to have a strong connect across generations and genders, and his popularity, mass appeal and connect with the Indian audiences make him an ideal fit for a brand like Pepsi.” <cmsannotation type="cmsannotation" annotationid="Understanding GenZ and Millennials" text="Understanding GenZ and Millennials">Understanding GenZ and Millennials</cmsannotation> GenZ is said to have the attention span of a gnat, which is less than 8 seconds and Millennials have an attention span of goldfish. At the same time, they are becoming more aware of how advertising works and are able to separate grey from black. India also has the largest population of young people, making them an important target group for marketers. So, we asked Pepsi about the youth’s behaviour and what are some of the things that they expect from brands today. “In today's day and age, consumers expect their favorite brands to engage with them through meaningful experiences across different digital touchpoints. They no longer just want to buy things today but instead want to want to be associated with a brand’s identity - they want inspiration, emotion, drama, and an overall feel-good experience. Simply put, consumers want to step away from an interaction with a brand, feeling like they have gained something. It is no longer about a one-way presentation of the brand’s core product offering but more about the dialogue that a brand can start and the emotions it can evoke. Brands which keep these factors in mind while communicating with consumers are more likely to receive higher consumer attention and engagement,” said the PepsiCo India spokesperson. The brand also keeps a close eye on social media trends. “Another important aspect which has helped us connect deeply with consumers is moment marketing. Today’s generation appreciates when brands share topical content and that is why we have an ‘Always On’ social media strategy for Pepsi. Lastly, apart from topical content, we also identify hero moments at the beginning of the year which we would like to leverage, which are usually tied in with our campaign for the year,” shared the spokesperson. <cmsannotation type="cmsannotation" annotationid="Getting back to normal" text="Getting back to normal">Getting back to normal</cmsannotation> After going through a dry spell last year due to the lockdown, Pepsi has seen its demand picking up in the last few months. “As people adapt to the new normal and step out of their homes, we are slowly seeing positive sale movements from dormant segments. We are looking forward to the recovery and the return of pre-covid trends, especially as the summer season approaches. The demand has been robust in the last few months and to improve it further, we implemented strategies like the introduction of friendship packs that helped consumers who were looking for convenient options for at-home consumption, mainly in urban markets. In fact, At-home demand for beverages was leading the recovery trend over the last few months and we are hopeful that it is only bound to scale up. Moving forward, convenience will continue to be driving factors as we ensure both large and small packs of products across our categories are always available to suit various occasions and consumers across the country,” said the spokesperson. During the lockdown, Pepsi also shifted its marketing monnies to digital media and is now slowly getting back to its 360-degree approach. The cola brand has constantly reinvented itself to create experiences that connect with consumer passions, be it Bollywood, Music or Sports and this year, it would continue to focus on the same areas. Sharing some of the focus areas for this year, PepsiCo’s spokesperson said, “Driving consumer awareness and engagement through effective advertising has always been our priority. In 2020, we launched digital-first campaigns given online content consumption was at an all-time high. This year, with the external environment slowly opening up, our intent is to elevate our marketing game a notch higher to create a 360-degree surround. We will be pivoting our brand communication across mass pillars of choice like entertainment, sports, music and gaming through multiple mediums to reach consumers across the country. While we shall continue to leverage digital platforms, we shall also leverage other mediums especially TV and outdoor as they are gaining prominence.”

How Pepsi continues to stay relevant and connect with every generation

Along with <keyword id="6354576" type="CITY" weightage="20" keywordseo="Facebook">Facebook</keyword>, <keyword id="6354616" type="CITY" weightage="20" keywordseo="Twitter">Twitter</keyword> too has come up with its list of things that people in India yapped about the most on the micro blogging site. 
 
It comes as no surprise, that the Golden Tweet for India in 2014 comes from Prime Minister Narendra Modi’s (@NarendraModi), which he shared post winning the Lok Sabha election. It is the most retweeted tweet ever in India. 
 
While the second most popular tweet in India was by Salman Khan where he shared the trailer of his movie Kick. 
 Coming over to the fastest-rising Twitter hashtag <keyword id="15467" type="COMPANY" weightage="20" keywordseo="trends">trends</keyword> in India, it seems to be a nice mix of sports, disasters and political campaigns. 
 
Here is a complete list : 
<ol>
	<li>
		#WorldCup2014: It consisted of all conversation around Football World Cup 2014 held in Brazil</li>
	<li>
		#MH370: MH370 was a flight that disappeared on 8 March 2014</li>
	<li>
		#MufflerMan: #MufflerMan refers to a campaign by Aam Aadmi Party</li>
	<li>
		#MUFC: #MUFC refers to Football fans following Manchester United Football Club</li>
	<li>
		#KashmirFloods: Update on JK flood relief operation by assisting the Indian army</li>
	<li>
		#QuitAAP: Public outrage against Aam Aadmi Party</li>
	<li>
		#IndvsEng: #IndvsEng refers to India vs England cricket match played</li>
	<li>
		#Results2014: Information on the Lok Sabha elections results</li>
	<li>
		#IPL7: Conversations around Pepsi Indian Premier League cricket tournament</li>
	<li>
		#AusOpen: Conversations around 2014 Australian Open</li>
</ol>
[Twitter]

Relive The Most Talked About #tags On Twitter

"Bala" was initially a critique on the industrial exploitation of the Ganga river with the protagonist sporting the iconic hairstyle of superstar Salman Khan from "Tere Naam" before he goes bald, reveals writer Niren Bhatt. But he was in "two minds" about the plot idea and it was after he met director Amar Kaushik, that made the Ayushmann Khurrana-starrer what it is today: about a person coming to terms with his looks. With <keyword id="6354535" type="PERSON" weightage="20" keywordseo="ayushmann-khurrana">Ayushmann Khurrana</keyword> as a young man struggling with receding hairline, <keyword id="6356250" type="PERSON" weightage="20" keywordseo="yami-gautam">Yami Gautam</keyword> as a small-town TikTok star and <keyword id="2069863" type="PERSON" weightage="20" keywordseo="Bhumi-Pednekar">Bhumi Pednekar</keyword> as a girl fighting prejudices against dark skin, "Bala" opened to rave reviews and fantastic box office numbers last week. Niren, whose credits include National Award-winning Marathi feature "Ventilator" and Rajkummar Rao's "Made in China", said he is overwhelmed with the response to "Bala". "This is such a good high. My phone hasn't stopped ringing, people are writing to me. This is a wonderful feeling," he said. The film's journey began when Dinesh Vijan's Maddock Films was developing Pavel Bhattacharjee's original idea about a man in Banaras, who finds out that a company dumping waste in Ganga was responsible for his balding and decides to start a campaign against it. "I wasn't too kicked about it (original idea) and was still in two minds. Then Amar came on board as a creative producer. When we sat together, he started telling me his experiences as he started losing hair in his early 20s." Conversations between the two centered around the latter opening up about the "everyday disappointments" a man with receding hairline goes through, ranging from waking up and checking the pillow for fallen hair or watch strands of hair go down the drain during shower. "It became about the complex you feel when you step out, this lack of confidence which seeps in because of balding. I knew this is the story. It's a common problem. It's not a city-specific problem, it's a global thing." Niren, who has written the film's story, screenplay and dialogues, said the process started last October and went on till May this year, with round-the-clock revisions during the shoot. The idea further evolved into a film about self-love, than just a story about a bald man. "We thought, the film shouldn't only be about balding. Beneath this, it's about self image and loving oneself. From there we thought we will have two love stories, somewhere you'll feel he might go with Yami or Bhumi but finally the love story is with himself." "Bala" is also loaded with <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> references, acting as both, a hat-tip to its cultural impact and its critique for normalising stereotypes. It was important for Niren, who feels he had to call out romanticising of everything wrong in mainstream films. This also seeped in how the character of Bala was shaped. "We wanted him to be a mimicry artiste. The whole arc was, he mimics someone else and in the end starts doing stand-up where he's playing himself. One becomes a mimicry artiste if you're a film buff. When we started writing, we had two options- either he can do Salman or Shah Rukh Khan, whatever the actor is comfortable with. "Salman, because we wanted him to be like Radhe from Tere Naam with that iconic hairstyle. But Ayushmann was more comfortable with Shah Rukh so we went with that, then he does mimicry of Ranbir Kapoor, Nana Patekar, Amitabh Bachchan. So, Bollywood was always there." JUR RB/RDS RB RB RB

Ayushmann's Bala script changed from a Ganga pollution story to that of a bald man's struggles

Islamabad [Pakistan], September 29 (ANI): Pakistan Cricket Board (<keyword id="6355595" type="General" weightage="20" keywordseo="pcb" source="Orion">PCB</keyword>) Management Committee chairperson <keyword id="799795" type="General" weightage="20" keywordseo="zaka-ashraf" source="Orion">Zaka Ashraf</keyword> has stirred another controversy amid the Pakistan team's visit to India for the ICC Cricket World Cup 2023, starting from October 5 onwards. In a video that is viral on social media, Zaka was heard talking about players going to "<keyword id="18954850" type="General" weightage="20" keywordseo="dushman-mulk" source="Orion">dushman mulk</keyword>" (enemy country) for tournaments, while he was addressing the media about PCB's new contracts for players. His remark was allgeddly targeted at India. In the viral video, Ashraf said, "We gave these contracts to our players with love and affection. Never in the history of Pakistan, such an amount of money has been given to players. My aim was to keep the players' morale high as they go to countries, the enemy country ('Dushman Mulk') for competitions." These remarks made by Zaka Ashraf amid the warm reception received by Pakistan's players in India at Hyderabad ahead of the tournament have drawn the ire of both Indian and Pakistan cricket fans, with many expressing their anger against Zaka's statements on social media. Several Pakistnetizens criticised Zaka for his statement. "Shame on PCB chairman on calling India "Dushman mulk* despite a warm welcome from them, zaka ashraf is the real dhusman of our team. Dear Indian don't take him serious, he just a political tout that's why he was made chairman. #PAKvNZ #PakistanCricketTeam," said Pakistan cricket fan Tehseenqasim in a post on X. https://x.com/Tehseenqasim/status/1707609269648957566?s=20 Another cricket fan in Pakistan described the statement from the PCB Chief as irresponsible "Irresponsible statement from the head of PCB Zaka Ashraf. India is not ourt enemy." posted Sultan Khan on X https://x.com/MainHoonSultan7/status/1707431487144972800?s=20 The Pakistan team, will play their first warm-up match against New Zealand in Hyderabad today. It will be followed by another warm-up match against Australia on October 3. Pakistan will start its World Cup campaign against the Netherlands from October 6 onwards. Pakistan squad: Babar Azam (c), Shadab Khan, Fakhar Zaman, Imam-ul-Haq, Abdullah Shafique, Mohammad Rizwan, Saud Shakeel, Iftikhar Ahmed, Salman Ali Agha, Mohammad Nawaz, Usama Mir, Haris Rauf, Hasan Ali, Shaheen Afridi, Mohammad Wasim. (ANI)

Pakistan Cricket Board chief's 'Dushman Mulk' statement stirs controversy

Ahead of the most awaited match of the ODI World Cup 2023 between India and Pakistan at the Narendra Modi Stadium in <keyword id="5065" type="General" weightage="80" keywordseo="ahmedabad" source="Orion">Ahmedabad</keyword> on Saturday, actor <keyword id="376" type="General" weightage="100" keywordseo="anushka" source="Orion">Anushka</keyword> Sharma-the wife of Indian cricket star <keyword id="6354486" type="General" weightage="80" keywordseo="virat-kohli" source="Orion">Virat Kohli</keyword>, Singer Arijit Singh, cricketers <keyword id="6354267" type="General" weightage="80" keywordseo="sachin-tendulkar" source="Orion">Sachin Tendulkar</keyword> and Dinesh Karthik arrived in Ahmedabad to cheer India on. Anushka chose a black suit for the day, while Arijit wore a printed white shirt. https://twitter.com/ANI/status/1713017968576327681 Sachin was seen in a printed blue shirt and Dinesh wore a light-coloured hoodie. Sachin Tendulkar said, "I am here to support the team. Hopefully, we will get the result we all want..." https://twitter.com/ANI/status/1713020390837194803 Arijit Singh will give a soulful performance for cricket fans prior to the game. https://twitter.com/ANI/status/1713034216701861959 Dinesh Karthik took to Instagram to share a picture with Anushka and Sachin. He wrote, "Royalty at 35,000 ft. Wishing #TeamIndia all the very best for today!@sachintendulkar @anushkasharma. #INDvPAK #InFlight #Ahmedabad." https://www.instagram.com/p/CyXTwwGIBQz/?hl=en The India Pakistan match comes after India's two matches against the arch-rivals during a winning Asia Cup campaign. One match, held in the group stage was abandoned due to rain while India registered a thumping win in the next clash during the Super Four stage. India began their World Cup campaign with victories over Australia and Afghanistan, while Pakistan has two victories in two matches to build momentum ahead of the major encounter. Fans will be hoping that megastars of the Men in Blue, such as Virat Kohli, skipper Rohit Sharma, Jasprit Bumrah, KL Rahul and Mohammed Siraj keep up with their consistent performances to continue the country's winning streak with Pakistan in 50-over World Cups and come out with 8-0 win against the arch-rivals in the World Cup. India has dominated the head-to-head record in ODI World Cup matches with 'Men in Blue' winning all seven games against the arch-rival, boasting a 100 per cent win record till now. India squad: Rohit Sharma (c), Hardik Pandya (vc), Shubman Gill, Virat Kohli, Shreyas Iyer, KL Rahul, Ravindra Jadeja, Shardul Thakur, Jasprit Bumrah, Mohammed Siraj, Kuldeep Yadav, Mohammed Shami, Ravichandran Ashwin, Ishan Kishan, Suryakumar Yadav. Pakistan squad: Babar Azam (c), Shadab Khan, Fakhar Zaman, Imam-ul-Haq, Abdullah Shafique, Mohammad Rizwan, Saud Shakeel, Iftikhar Ahmed, Salman Ali Agha, Mohammad Nawaz, Usama Mir, Haris Rauf, Hasan Ali, Shaheen Afridi, Mohammad Wasim.

India vs Pakistan: Celebrities like Anushka, Arijit, Sachin to be in attendance in Ahmedabad

<ul><li>Shah Rukh Khan topped the report in 2019 and <keyword id="6354832" type="UNKNOWN" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword> was at No. 1 in 2020.</li><li>As per IIHB’s report, Dream11 was the most spontaneously recalled brand in this year’s survey.</li></ul>Versatile actor <keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> versus Captain Cool MS Dhoni? Well, both seem to have done equally well in the annual IPL ad recall research of the Indian Institute of Human Brands (IIHB) conducted ten days after the start of the League this year. The research polled 879 respondents in the age-group of 18-35 years (M=481, F=398) across India. The interviews were conducted telephonically. Dream11 was the most spontaneously recalled brand in this year’s survey, which possibly also helped enhance both the brand equity and recall of MS Dhoni who anchored the 12-ad series for the brand as its ambassador and protagonist. Jio Fiber, with multiple IPL teams featured with an effervescent Ranveer Singh gyrating with a sing-song brand message, came in second on recall in the research, also helping the celebrity endorser to considerably strengthen his personal recall. Byju’s was the most spontaneously recalled brand on the IPL last year; though its celebrity endorser Shah Rukh Khan trailed behind other celebrities. Virat Kohli, as expected, did well on recall too, and came third in the recall rankings. Salman Khan did surprisingly well in this year’s survey and came in at No. 4, ahead of Rishabh Pant, Rahul Dravid, Varun Dhawan, Alia Bhatt and Saurav Ganguly who followed in that sequence. Ajay Devgn, Sachin Tendulkar, Shikhar Dhawan, Shah Rukh Khan, Boman Irani, Kareena Kapoor, Ranbir Kapoor, Katrina Kaif, Ayushmann Khurrana and Akshay Kumar, on the other hand, had very few mentions and scored very poorly on respondent recall. There were sporadic mentions of Virender Sehwag and Priyanka Chopra too. In the last survey conducted in October 2020, MS Dhoni had the highest spontaneous recall as a celebrity endorser. Virat Kohli was a not-so-close second. Akshay Kumar was at rank 3; Ayushmann Khurrana at rank 4. “MS Dhoni and Ranveer Singh had a disproportionate share of visibility and recall in the IPL research we just conducted. This was in sync with the ultra-high recall of the brands they respectively endorse”, said Dr. Sandeep Goyal, Chief Mentor of IIHB. “It is interesting nevertheless to note that brands without celebrities like Phone Pe, Byju’s and others too have done well wherever media investments are heavy”. IIHB team used its proprietorial CELEBAR tool based on Celebrity Brand Association &amp; Recognition to assign a metric score to each celebrity and associated brand. The tool takes into account: <ul><li>Spontaneous recall of the brand</li><li>Spontaneous recall of the celebrity</li><li>Association between brand &amp; celebrity together </li><li>Recency of communication </li><li>Media weight behind campaign</li><li>Solus versus multiple brands using the celebrity</li></ul>MS Dhoni had a CELEBAR score of 87, up from 82 at the last IPL. His spontaneous recall was an unusually high 82%. His association with Dream 11 was also very constant at 79% from the last edition. He got 9% association with IPL/Star TV, 8% brand association with Indigo Paints, 6% with Orient Fans for Orient Fans and Livfast Solar. 2% recall came from SunFeast Yippee. So, most of Dhoni’s brand goodness got hijacked by Dream 11, much like last year. If Dhoni had only been endorsing Dream 11, his CELEBAR score would have been near 100, given his strong association with that one brand, to almost the relative exclusion of the other brands he endorses. Ranveer achieved a CELEBAR score of 86, empirically almost equal to that of MS Dhoni. But his association was more democratically spread with Jio Fiber at 56%, JD mart at 48%, My11 Circle at 22% and Bingo at 18%. Names of some other brands were mentioned by respondents but these were filtered out as they were not part of the IPL broadcast. Both MS Dhoni and Ranveer gained massively also on account of their main brands spending disproportionately large amounts of media monies which made them exponentially more visible than other competing celebrities. Virat Kohli trailed far behind the Top 2. His score of 45 on CELEBAR is mostly derived by his 94% association with MRF tyres. Bluestar is in low single digits on association. Salman Khan at a CELEBAR of 38, owes 82% recall to Rajshree elaichi and the balance to Pepsi. Rishabh Pant climbed up interestingly to No. 5 on the strength of his JSW appearances. Varun Dhawan had 76% of his recall from Lux Cozi and much lower from Frooti. Alia owed most of her recall also to Frooti with scattered mentions of Dark Fantasy. Interestingly, the IPL seems to be running no/few ads with Amitabh Bachchan, Akshay Kumar, Deepika Padukone, Ranbir Kapoor, and even with cricketers Rohit Sharma or KL Rahul or Hardik Pandya, or the media weightages behind those ads were too insignificant to be noticed by viewers. The Cred ad for Rahul Dravid was spontaneously recalled by 17% respondents but only 2% remembered Jackie Shroff and only 1% mentioned Kumar Sanu for the same brand. Mutual Funds (AMFI) ads had 22% recall but most respondents got the protagonists mixed up, with the most attributing the messaging to Dhoni and Kohli. Dream 11’s association with multiple cricketers was mentioned by many respondents but most were not sure if they remembered current creatives. Only the connect with MS Dhoni was unambiguous. Despite heavy media weights, Vimal elaichi ad featuring Ajay Devgn and Shah Rukh Khan had only an 8% recall. Netmeds with Kareena Kapoor and Renuka Shahane had a good 9% recall. Priyanka Chopra’s Appy Fizz and Katrina’s Slice were almost not recalled. Hema Malini managed 3% recall on Kent RO. Randhir Kapoor’s Asian Paints managed 4% while Kareena Kapoor’s and Pankaj Tripathi’s Berger creatives both got below 1%. Ayushmann was remembered by less than 1% in Urban Company. Gajaraj Rao was mentioned in less than 1% for Voltas. Unacademy featuring Sunil Gavaskar and Harsha Bhogle too scored poorly at 2%. Gamezy featuring KL Rahul got less than 1% recall. On the ads without celebrities, the most remembered were Phone Pe (32%), Byju’s (31%), Vivo (22%), One Plus (21%), Groww (20%), Upstox (20%), Kia (19%), MPL (18%), Bisleri (11%), PharmEasy (11%), Thums Up(9%), Coca Cola (6%), Renault Kiger (6%), Tata Safari (6%), Skoda (3%), Ajio (3%), Dark Fantasy (2%), LikedIn (2%), Raymond (2%) and Tuborg (1%). As more gets added to the broadcast as the IPL progresses, both standings of celebrities and recall of brands may change.

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report

Pool/Getty ImagesDonald Trump.President Donald Trump is reportedly considering visiting London later in the week, <a href="https://twitter.com/evanmcmurry/status/871358001541595137" target="_blank" rel="noopener noreferrer">ABC News' Jonathan Karl reported</a> on Sunday.The visit would be intended to show solidarity with Britain in the wake of a string of terrorist attacks that rocked the London Bridge area on Saturday evening.The attacks began when a white van mowed down pedestrians on London Bridge. Shortly after, three attackers emerged and began stabbing people in Borough Market.The attacks left seven dead and 48 injured. Twenty-one people are still in critical condition.The attackers were all fatally shot. The investigation is still ongoing, and the names of the suspects have not been released yet.The brutal London Bridge and Borough Market attacks are the third terror incident in the UK in three months.In March, Khalid Masood mowed over pedestrians on Westminster Bridge, killing four, including an unarmed police officer, and injuring 50. In May, 22-year-old Salman Ramadan Abedi carried out a suicide bombing at Manchester Arena following an Ariana Grande concert. Twenty-three people, including children and adults, were killed, and 119 were injured. Trump's possible visit to London in the wake of Saturday's attacks was widely criticized on Twitter, and many said it would put more pressure on security personnel who are already occupied with managing fallout from the terror attacks.The president was also reportedly asked to refrain from visiting London this week, with a City Hall source <a href="https://twitter.com/SamCoatesTimes/status/871375469161172992" target="_blank" rel="noopener noreferrer">telling</a> The Times' Sam Coates that "it might not be the best time."If Trump visits later in the week, his appearance would come while the UK was in the midst of an election.UK Prime Minister Theresa May made a <a href="http://uk.businessinsider.com/theresa-may-we-must-defeat-islamist-extremism-2017-6">strong statement condemning "Islamic extremism"</a> after the attacks and the internet services companies who give it "the safe space it needs to breed."London Mayor Sadiq Khan said on Twitter that "we are all shocked and angry today - but this is our city. We will never let these cowards win and we will never be cowed by terrorism."Trump initially used news of the attacks to tout his travel ban, which has so far been blocked by the courts. "We need to be smart, vigilant and tough. We need the courts to give us back our rights. We need the Travel Ban as an extra level of safety!" Trump <a href="https://twitter.com/realDonaldTrump/status/871143765473406976" target="_blank" rel="noopener noreferrer">tweeted Saturday evening.</a>On Sunday, he revisited his frequent campaign against "political correctness" and <a href="https://twitter.com/realDonaldTrump/status/871325606901895168" target="_blank" rel="noopener noreferrer">said</a> the US must "get down to the business of security for our people."He also criticized Khan for his response to the attacks. "At least 7 dead and 48 wounded in terror attack and Mayor of London says there is "no reason to be alarmed!" Trump <a href="https://twitter.com/realDonaldTrump/status/871328428963901440" target="_blank" rel="noopener noreferrer">tweeted</a>. Khan did not say there was no reason to be alarmed at any point. <h3>NOW WATCH: <a href="http://www.businessinsider.com/donald-trump-pushes-past-montenegro-prime-minister-nato-summit-2017-5">Watch Trump appear to push NATO's newest leader as he makes his way to the front of the pack</a></h3> Please enable Javascript to watch this video

Trump is reportedly considering visiting London this week and the plan is already getting picked apart

<ul><li>Deepika Padukone became one of the select few - and probably the only A-list star - to have reacted to the JNU mob violence. </li><li>She met the JNUSU president and left without speaking a word. </li><li>A few marketing experts believe that she is playing the ‘promotion’ card. </li></ul>Deepika Padukone has often been criticised for her ‘safe’ fashion sense. What she may lack in sartorial experimentation, she might make up for with her actions. She became one of the select few - and probably the only A-list star - to have reacted to the Jawaharlal Nehru University (JNU) mob violence. She met the JNUSU president and left without saying a word. Nonetheless, it spoke volumes on how few entertainment industry leaders have <a href="https://www.ndtv.com/india-news/deepika-padukone-on-protests-across-india-proud-we-arent-scared-2160356">shared their views on controversial subjects during sensitive political crises. </a>Even the reigning trio - Shah Rukh Khan, Salman Khan and the usually outspoken Aamir Khan too stayed away from commenting on it. “It is a bold move as when stars step out and speak on political, religious and economic issues, they are targeted,” Harish Bijoor, a marketing consultant and branding expert told Business Insider. For the last few weeks, Padukone has been wearing the mask of an acid attack victim and walking around the streets of Mumbai in a unique promotional campaign. However, her solidarity to JNU has unmasked many top actors who had refused to take a stand on burning issues like the controversial Citizenship Amendment Act (CAA) — the bone of contention which led to the attack on the university. Ajay Devgn, a leading actor in the Bollywood industry himself, had candidly accepted his inability to speak on the issue. “If we (himself and co-actor Saif Ali Khan) say something, it will offend someone and my film <keyword id="7162500" type="UNKNOWN" weightage="20" keywordseo="tanhaji">Tanhaji</keyword> will be banned. Who will suffer? The producer, that’s me,” he told the Quint <a href="https://www.thequint.com/videos/ajay-devgn-on-citizenship-amendment-act-nrc-npr-protests">in an interview</a>. From protests to theatres However, Ajay’s problems might be different from that of Deepika. In his movie, he plays the army general of Hindu rulers — the Marathas — so it can be defined as a patriotic movie. But Deepika’s movie Chappak which is to be released on January 10 — based on the real-life story of an acid attack victim — is expected to draw young, urban audiences. And, most college-going students are busy protesting - and a few naysayers would indicate that she is trying her best to bring protesting audiences to theaters. Anti-CAA protests <a href="https://www.businessinsider.in/entertainment/news/dabangg-3-lost-15-of-its-weekend-business-due-to-caa-protests-but-thats-not-the-only-reason/articleshow/72933171.cms">already ate into the business of another possible top grosser,</a> Dabangg3. Her last release — Padmaavat — gained from <a href="https://www.exchange4media.com/marketing-news/do-controversies-around-movies-impact-revenues-100690.html">the excessive negative</a> publicity it received. It also helps that Deepika plays the role of a girl seeking social justice. However, few marketing experts believe that she is playing the ‘promotion’ card. Some others say that she could be playing safe. “Nobody who has a film coming out is talking because this move can go either way, and lead to boycotting. But then again, Deepika never spoke during the violence at Jamia Milia,” opined a top branding expert who refused to be identified. All publicity need not be good publicity Bijoor said Deepika’s persona does not make him believe that it’s a publicity stunt. “I do not think it’s a marketing gimmick. If it is, then it’s a bad one and won’t work because people will see through it,” he said. There is some backlash from Twitter already. <div type="twitter" handle="TajinderBagga" handlename="Tajinder Pal Singh Bagga" image="http://pbs.twimg.com/profile_images/1210169713617096704/IYLeHKV3_normal.jpg" favoritecount="11060" retweetcount="5845" status="PR agency saying @deepikapadukone was in JNU for FILM Promotion but in actual She was part of Protest where Tukde-T… https://t.co/Lnx1ClxLvq" createdat="1578431758000" id="1214656950173982720"></div>

 However, this is not the first time that Deepika has made bold moves uncharacteristic to Bollywood stars. She openly spoke about her struggles with clinical depression. In addition, she took a very powerful media house when it tweeted a picture of her cleavage in a bad light. <div type="twitter" handle="deepikapadukone" handlename="Deepika Padukone" image="http://pbs.twimg.com/profile_images/1207176068227948544/uhVZMLvd_normal.jpg" favoritecount="5852" retweetcount="6223" status="Supposedly India's 'LEADING' newspaper and this is 'NEWS'!!?? http://t.co/D3wiVVXuyM" createdat="1410683577000" id="511070081946644480"></div>

 The old saying goes — all publicity is good publicity. However, this might not be true anymore in a country simmering with political, religious and ideological differences. Since there are enough supporters on either side of the spectrum, Padukone might gain as many fans as she lost. Whether her movie will gain from it not — only time will tell. SEE ALSO <a href="https://www.businessinsider.in/entertainment/news/dabangg-3-lost-15-of-its-weekend-business-due-to-caa-protests-but-thats-not-the-only-reason/articleshow/72933171.cms">Dabangg 3 lost 15% of its weekend business due to CAA protests — but that’s not the only reason</a> <a href="https://www.businessinsider.in/thelife/news/kiara-advani-wears-pradas-famous-sneaker-heels-and-it-becomes-the-fashion-blunder-of-the-year/articleshow/72897580.cms">Kiara Advani wears Prada's famous 'sneaker heels' and it becomes the fashion blunder of the year</a>

Deepika Padukone and Ajay Devgn both have movies releasing this week - only one of them is a real hero

<ul><li>ClanConnect.ai’s research study reveals that 45% of the top 1000 influencers in India are women.</li><li><keyword id="6354486" type="UNKNOWN" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword>, <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword>, and <keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> emerged as the most popular influencers in the country.</li><li>63% of the most popular influencers in India operate in the entertainment category.</li><li>Virat Kohli leads in terms of followers, while MS Dhoni drives the highest engagement rate among male influencers while Anushka Sharma drives highest engagement rate in India.</li></ul>Rounding up the year 2020, ClanConnect.ai, an AI-driven influencer marketing platform, has revealed the top 1000 <keyword id="4726280" type="PERSON" weightage="20" keywordseo="Instagram-influencers">Instagram influencers</keyword> in India. It found that 63% of India’s leading Instagram influencers operate in the entertainment category, while its subsets – sports, lifestyle, cinema, and actors – gained the maximum traction in 2020. According to the data mapped, power couple Virat Kohli and Anushka Sharma are currently enjoying royalty status as influencers. While cricketing sensation Kohli has the highest number of followers at 83.7 million, Bollywood queen Anushka boasts of the greatest engagement rate in the country, surpassing even PM Narendra Modi. Others on the list of top 10 Instagram influencers are Shraddha Kapoor, Deepika Padukone, Alia Bhatt, Neha Kakkar, Jaqueline Fernandez, Akshay Kumar, and Katrina Kaif. Amongst numerous noteworthy findings, the platform also found that a majority of the top 1000 influencers in India were women. In fact, women rule the top 1K Instagram influencers and beat men by almost 50% more in numbers. Further, the total unduplicated reach of all women Instagram influencers was found to be a whopping 1700 million, while that of men was 1200 million. While both men and women drive 82% quality engagement, men drive a slightly better engagement rate at 5% as compared to 4% for women. As women rule the roost as Instagram influencers in India, ClanConnect.ai delved deeper to find the top 10 female Instagram-stars of 2020. While Shraddha Kapoor bagged the title of most popular female Instagram Influencer with 57.2 million followers, Deepika Padukone followed close with 52.4 million. Neha Kakkar, betting big on her brilliant wedding Reels, posts and anthem, emerged as the fourth largest female Instagram Influencer in India. Again, Anushka Sharma drives the highest engagement at 6.7% with 3% being the average for the top 10 female Influencers. Cumulative reach for top 10 female influencers was clocked at 452 million, with the quality audience being 388 million at 84% average. In the male influencer category, Virat Kohli is much ahead of his counterparts on the top 10 list with a whopping 83.7 million followers. Surprisingly, however, he was thwarted in terms of engagement by MS Dhoni who boasts an engagement rate of 10.98% as opposed to Kohli’s 1.84%. With 50 million followers, PM Narendra Modi is the second most popular Instagram influencer in India, with Akshay Kumar, Salman Khan, Ranveer Singh, Varun Dhawan, Hrithik Roshan, MS Dhoni, Shahid Kapoor, and Kapil Sharma also topping the charts. It is worth noting that the top two male influencers do not hail from Bollywood. The platform also found that food influencers enjoy the highest quality engagement at 88% while education, finance, and career influencers cumulatively receive 85%. As far as the most engaging influencers are concerned, the list was topped by Ronit Ashra (32.92%), Dhanashree (24.69%), and Ratan Tata (22.83%). Speaking on the findings, Sagar Pushp, Co-Founder &amp; CEO, ClanConnect, said, “At ClanConnect.ai, our overarching aim is to match the right influencers to brands to help the latter gain maximum ROI from their influencer campaigns. Our top 1000 Instagram influencer list is an extension of this goal and will help brands identify the most relevant influencers who are best suited to their specific campaigns in terms of their follower base, engagement metrics, and content category. We hope that all Indian brands leverage our exhaustive list and get the most out of each campaign.”

Shraddha Kapoor, Deepika Padukone and Virat Kohli emerge most popular Instagram Influencers: Report

<ul><li>The Beauty &amp; Personal Care market is thriving and one of the fastest-growing consumer markets, driven in particular by the Cosmetics and Skin Care segments, as per Statista’s latest report.</li><li>Myntra’s upcoming End of Reason Sale to offer 38,000 styles from over 750 brands in its Beauty and Personal Care segment.</li><li>On course to add 500 more brands and offer 50,000 style options by 2022.</li></ul>Myntra is witnessing strong growth in the Beauty and Personal Care segment on its platform. The category has registered over 2.5X YOY growth on Myntra and is expected to continue the growth momentum into 2022. Myntra is also betting big on the category for the upcoming edition of its marquee biannual event, EORS (End of Reason Sale), slated to be held this month. According to Statista, India's beauty and personal care market, estimated at $25.9 billion in 2020, is projected to reach $32.7 billion by 2023, growing at a CAGR of 8.1 percent. Revenue in the Beauty &amp; Personal Care market amounts to US$22,338 million in 2021. The market is expected to grow annually by 6.95% (CAGR 2021-2026). Beauty &amp; Personal Care is currently the fastest-growing category on Myntra, and is strategically showcased through platforms such as Myntra Studio and M-Live that drive engagement and build salience for brands in the category through DIY videos and live tutorials led by a charter of sought-after beauty influencers. For the upcoming edition of EORS, Myntra is gearing up for its largest-ever edition and in the last few months has added over 50 brands including Dermalogica, Anastasia Beverly Hills, W Beauty, Pilgrim, Swiss Beauty, and Syska Appliances, to participate in its flagship event. With never-before offers on brands, exciting propositions for all first-time beauty and personal care shoppers, and other interesting basket offers, shoppers have a lot to look forward to, in the upcoming EORS. Myntra continues to scale its Beauty and Personal care portfolio and currently houses 750+ brands and 38,000 styles, of which 400 brands and 15,000 styles were added this year alone. The emerging go-to BPC destination is aiming at adding another 500 brands in 2022, taking the total number of options to 50,000 styles. Myntra is witnessing a steady 3X increase in basket size. Myntra’s 15-day return policy has also enabled its consumers to have a smooth and hassle-free buying experience. In addition to this, the category is riding firmly on the back of its popular brand campaign led by Bollywood’s style icon, Disha Patani, who is the brand ambassador for this segment on Myntra. On the technology front, features such as AI-powered Skin analyser tool and virtual try-on are enabling consumers to undertake informed buying decisions on the platform. Some of the prominent international and domestic brands that were added on Myntra this year include Benefit Cosmetics, Bath &amp; Body Works, and Kora Organics among others. From a consumer demand perspective, Face Moisturizer, Kajal &amp; Eyeliner, Face Wash &amp; Cleanser and Lipsticks are some of the top selling items. Apart from these, fragrances and appliances, such as trimmers, are also some of the key categories that consumers flank the platform for. The top article types within categories such as make-up, are Lipsticks, Foundation &amp; Primer, Kajal &amp; Eyeliner, Eyeshadow, Highlighter &amp; Blush; Under skincare, the leading products include Face moisturizer, Face Serum, Mask &amp; Peel and Sunscreen; Under haircare, the leading products are, Hair Colour, Hair Oil, Hair Serum, Hair Cream &amp; Mask, while Body Lotion, Body Wash and Body Oil form an integral part of the Bath &amp; Body category. During EORS-15, shoppers can expect Buy 1 Get 1 on select brands and free shipping on orders above Rs 499. Ahead of the event, Myntra has also collaborated with some of India’s favorite celebrities, such as Salman Khan for Frsh, Virat Kohli for One8, and Sara Ali Khan for Maybelline to share special mentions from their social media channels to drive traction for the category.

Exclusive: Myntra to increase its focus on Beauty and Personal category; plans to add 500 brands and 50,000 styles by 2022

Ahead of <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword>'s blockbuster clash against arch-rivals <keyword id="3001" type="General" weightage="80" keywordseo="pakistan" source="Orion">Pakistan</keyword> on Saturday, some fans have threatened to boycott the match on social media due to Pakistan's involvement in terrorism, once again sparking a 'Boycott' trend and debate that if sports and politics/international relations can be kept separate. Earlier on September 13, an Indian Army Colonel commanding a Rashtriya Rifles Unit along with a Major and a Deputy Superintendent of Police were killed in a gunfight with terrorists in the Kokernag area of Kashmir's Anantnag district. The pictures, and videos of Pakistan players receiving a warm welcome for their matches in the World Cup in India have gone viral after this encounter, with many questioning why Pakistani players are being treated this way when the instances of terrorism continue from Pakistan's side, causing loss of life and property in India, especially of soldiers, security and police forces. The announcement of a pre-match show in <keyword id="5065" type="General" weightage="20" keywordseo="ahmedabad" source="Orion">Ahmedabad</keyword>'s Narendra Modi Stadium, featuring Bollywood singers Arijit Singh, Shankar Mahadevan, and Sukhwinder Singh by the Board of Control for Cricket in India (<keyword id="6354756" type="General" weightage="60" keywordseo="bcci" source="Orion">BCCI</keyword>) also made plenty of fans furious. It is notable that no opening ceremony was held for the ICC Cricket World Cup, being hosted in India for the first time ever. India and Pakistan have not played a bilateral series since 2013 and India last travelled to Pakistan for the 2008 Asia Cup. Since 2013, India has only played Pakistan in ICC tournaments like the T20 World Cup, ICC Cricket World Cup and ICC Champions Trophy, and Asian Cricket Council (ACC) tournament, Asia Cup. The viral media of Pakistan players receiving a warm welcome and announcement of the pre-match show in Ahmedabad ahead of the IND-PAK clash led to many social media users voicing out their displeasure, threatening to boycott the show and the match itself. "What BCCI and <keyword id="210899" type="General" weightage="60" keywordseo="jay-shah" source="Orion">Jay Shah</keyword> have done in the honor of the Pakistan team will not be tolerated at all. Our soldiers are fighting bravely against Pakistan-supported terrorists on the border. #BoycottIndoPakMatch #BoycottIndoPakMatch," said a user. "Cricket match is nothing infront of our Soldiers. Enemies are always enemy. Pakistani doesn't deserve this type of welcome. #BoycottIndoPakMatch #INDvsPAK #IndiaVsPakistan #AUSvsSA #INDvPAK #INDvsAFG #INDvAFG #RohitSharma #TrainAccident #ViratKohli #BoycottIndoPakMatch," said another user. India and Pakistan will both want to continue their winning momentum Coming to the match, India have begun their World Cup campaign with comprehensive wins over Australia and Afghanistan, while Pakistan have also emerged victorious in their first two matches against the Netherlands and Sri Lanka. Fans are counting on the likes of Virat Kohli, skipper Rohit Sharma, Jasprit Bumrah, KL Rahul and Mohammed Siraj to come up with the goods again as the hosts go to battle against their bitter rivals. India squad: Rohit Sharma (c), Hardik Pandya (vc), Shubman Gill, Virat Kohli, Shreyas Iyer, KL Rahul, Ravindra Jadeja, Shardul Thakur, Jasprit Bumrah, Mohammed Siraj, Kuldeep Yadav, Mohammed Shami, Ravichandran Ashwin, Ishan Kishan, Suryakumar Yadav. Pakistan squad: Babar Azam (c), Shadab Khan, Fakhar Zaman, Imam-ul-Haq, Abdullah Shafique, Mohammad Rizwan, Saud Shakeel, Iftikhar Ahmed, Salman Ali Agha, Mohammad Nawaz, Usama Mir, Haris Rauf, Hasan Ali, Shaheen Afridi, Mohammad Wasim.

You Searched For "salman khan campaign" and got 13 results

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