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<ul><li><keyword id="155484" type="General" weightage="100" keywordseo="salesforce" source="Orion">Salesforce</keyword> unveils <keyword id="17637426" type="General" weightage="50" keywordseo="marketing-gpt" source="Orion">Marketing GPT</keyword> and <keyword id="17637427" type="General" weightage="20" keywordseo="Commerce-GPT" source="Orion">Commerce GPT</keyword>. The new marketing solution will enable marketers to automatically generate personalised emails, smarter audience segments, and marketing journeys.</li><li>With Commerce <keyword id="834899" type="General" weightage="80" keywordseo="gpt" source="Orion">GPT</keyword>, brands will be able to deliver personalised shopping experiences and offers that adapt to their customers’ needs, using GPT-powered dynamic buying journeys. </li><li>Research shows that marketers expect generative AI to save them over five hours of work per week – the equivalent of over a month per year.</li></ul> The chief executive officer of a large services company in India was once asked why emails to customers were not personalised and his answer was that to personalise content at scale was a problem.The company continues to send “Dear Customer” emails even today. Artificial intelligence and GPT may be able to solve many of these problems that large customer centric companies face. Global CRM major Salesforce today unveiled two such products that would enable personalisation content at scale for internet companies. With technology companies rapidly embracing language models like GPT (generative pre-trained transformer), the problem of personalisation at scale can easily be solved. Artificial intelligence has been around for a while and companies have used these intelligent tools to engage with their consumers better backed by their own historical data. But with GPT, translating data intelligence into action is possible. Salesforce is of the view that one of the many problems that internet companies have faced has been around creating personalised content at scale and coming up with promotional material quickly that is suited to different customer segments. At its annual jamboree Salesforce Connections this year, the CRM company unveiled solutions aimed at solving many of these problems. Its key offerings include: Marketing GPT, Commerce GPT, Segment Intelligence For Data Cloud, Rapid Identity Resolution and Segmentation and Commerce Concierge Experience. All these are aimed at internet companies that want to better serve their customers across channels. According Salesforce’s research, marketers estimate generative AI will save them over five hours of work per week – the equivalent of over a month per year*. Yet, while they see the technology as transformative to their role, marketers also note the need for human oversight, trusted customer data, and training as critical to successfully use it. Marketing can be tedious because it requires companies to analyse enormous amounts of data before they can create promotional literature. Given that Salesforce already offers cloud services where customer data sits, on top of this offering it has layered its AI capabilities to personalise content and experiences for customers. Addressing the media, Stephen Hammond, EVP and GM Cloud Services, said: “We are excited to be launching Marketing GPT, which is our new AI connected system that connects AI to data to CRM using the world’s most trusted CRM system. This system will bring together the combination of AI from our historical systems and machine learning to build deep personalisation at scale. This will be combined with natural language that will enable marketers to interface with AI in a manner they can create content and engage with their consumers.” Internet companies are now seeing a lot of momentum in the connected journey of customers – from marketing to commerce to service. Artificial intelligence is today enabling companies to connect with consumers at scale by personalising experiences. Salesforce has been in a position to enable companies to transition from software to cloud and now it is pioneering the shift from cloud to AI, said Hammond. The reason why Salesforce is able to create a system that can belt out personalised content so fast is because of the underlying system across Salesforce that stores its customers’ data on marketing, commerce, service and sales systems. In one system you get a full picture of the consumer thanks to the data sitting on the cloud. For companies looking at using these AI enabled products of Salesforce, enough measures have been taken to protect consumer data, which will never be shared with third parties. Salesforce has also launched Rapid Identity Resolution and Segmentation. Consumers like engaging with brands through a variety of devices. Salesforce’s Rapid Identity Resolution and Segmentation will allow users to identify customers across devices and yet offer personalised experiences. This rapid identity identification segmentation allows systems using AI to be able to discover users. One of the hardest challenges while creating content is the ability to create the right kind of content that can engage the broad audience. Coming up with subject lines and body content at scale has been a challenge. Now using GPT, companies can bring in assisted experience for marketers who can engage consumers by using AI to create content at scale. Salesforce has a new offering that will help companies achieve their business goals faster with the help of Commerce GPT. Michael Affronti, SVP and GM Cloud Commerce at Salesforce, announced the launch of Commerce GPT platform. He said: “We have rebuilt our commerce cloud with AI, data and CRM technology. Customers will simply need to type in the instruction that they want to liquidate an outdated product line and Commerce GPT will understand the intent and will recommend the store front designs, merchandising set-ups and promotions inside the marketing cloud.” Salesforce is also launching a Commerce Concierge Experience, which is an application experience built on top of Commerce GPT that will deliver a sort of lifelike white glove concierge experience using bot technology and generative technology to help our customers drive one to one personalisation experience when their customers reach out on almost any messaging channel. According to Affronti, “It is the next platform for customer interaction when it comes to brands engaging with consumers.” Artificial Intelligence may be the next big disruptor in business, but at each of these steps human intervention will be needed. However, digital marketing companies need to beware as GPT can create content much faster at scale.

Salesforce unveils disruptive AI-backed solutions that can create personalised content in a single click

<ul><li><keyword id="15681942" type="General" weightage="100" keywordseo="chatgpt" source="Orion">ChatGPT</keyword> is now being used by businesses to improve customer experience.</li><li>Companies like <keyword id="155484" type="General" weightage="80" keywordseo="salesforce" source="Orion">Salesforce</keyword>, Air India, Duolingo, and others use ChatGP- powered tools in their businesses.</li><li>Here are some of the top companies that are using ChatGPT.</li></ul>ChatGPT, the <keyword id="6171891" type="General" weightage="20" keywordseo="ai-chatbot" source="Orion">AI chatbot</keyword> developed by OpenAI, has recently become one of the most popular tools for its ability to solve problems and quickly answer users' queries. Some of the companies were initially hesitant to use tools such as<a href="https://www.businessinsider.in/tech/news/chatgpt-plus-subscription-price-benefits-and-more-other-information/articleshow/98803997.cms"> ChatGPT</a>, but it is now being seen as an important tool to boost productivity and consumer experience. Companies have now started to use and integrate ChatGPT into their businesses. Here are some of the companies that are using ChatGPT – <cmsannotation type="cmsannotation" annotationid="Companies using ChatGPT" comment="subhead" text="Companies using ChatGPT"><keyword id="16902419" type="General" weightage="20" keywordseo="companies-using-chatgpt" source="Orion">Companies using ChatGPT</keyword></cmsannotation> <cmsannotation type="cmsannotation" annotationid="Salesforce" comment="subhead2" text="Salesforce">Salesforce</cmsannotation> Cloud-based software giant Salesforce announced its partnership with ChatGPT and introduced its own Einstein GPT, a tool based on OpenAI’s chatbot to create the first generative AI for its customer relation management (CRM) tools. The tool is used to compose emails, schedule meetings, auto-generate personalised agent chat replies to customers, provide customer insights, and more. <cmsannotation type="cmsannotation" annotationid="Air India" comment="subhead2" text="Air India">Air India</cmsannotation> Air India has become the first aviation company in India to announce that it will use ChatGPT to improve the customer experience on its website. The airline will reportedly use the latest version of ChatGPT, GPT4, to improve the FAQ section, pilot briefings, and more. <cmsannotation type="cmsannotation" annotationid="Microsoft" comment="subhead2" text="Microsoft">Microsoft</cmsannotation> Microsoft was one of the first companies to integrate ChatGPT. The search giant has used the latest version of ChatGPT, GPT4, for its Bing Chat service, which is available with the latest version of Microsoft Edge. Bing Chat works just like ChatGPT and quickly answers user queries. <cmsannotation type="cmsannotation" annotationid="Snapchat" comment="subhead2" text="Snapchat">Snapchat</cmsannotation> Popular messaging app Snapchat is also jumping on the AI bandwagon. The company has introduced a ChatGPT-powered AI chatbot named “My AI.” My AI is currently available only to Snapchat Plus subscribers and is a toned-down version of ChatGPT. <cmsannotation type="cmsannotation" annotationid="Duolingo" comment="subhead2" text="Duolingo">Duolingo</cmsannotation> Popular language learning app Duolingo has announced Duolingo Max, a subscription service that offers tailored lessons to users to help them learn easily. Duolingo Max uses GPT-4 to allow users to ask questions such as “Explain my answer” and “Roleplay.” <cmsannotation type="cmsannotation" annotationid="Slack" comment="subhead2" text="Slack">Slack</cmsannotation> In addition to using ChatGPT for its CRM, Salesforce also integrates ChatGPT with Slack. Slack users will soon get access to a new assistant dubbed as “Einstein” that will help users to draft replies, summarise threads, research on a particular topic and more. <cmsannotation type="cmsannotation" annotationid="Koo" comment="subhead2" text="Koo">Koo</cmsannotation> Indian microblogging platform Koo developed as an alternative to Twitter, has also integrated ChatGPT into its platform. It will help creators compose and draft posts using ChatGPT. Currently, the feature is available only to verified users and will roll out to all users soon. <cmsannotation type="cmsannotation" annotationid="Bain &amp; Company" comment="subhead2" text="Bain &amp; Company">Bain &amp; Company</cmsannotation> Global management consulting giant Bain &amp; Company has partnered with OpenAI to integrate its AI chatbot into its management systems. Beverage giant Coca Cola is reportedly the first major consumer product company that will use the management tool. <cmsannotation type="cmsannotation" annotationid="Shop" comment="subhead2" text="Shop">Shop</cmsannotation> Shop, a popular e-commerce app, has used ChatGPT to develop a shopping assistant that will help users quickly purchase products by asking questions to them, including their budget, preferences and more. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/chatgpt-plus-subscription-price-benefits-and-more-other-information/articleshow/98803997.cms">ChatGPT Plus subscription launched in India – price, benefits, and more</a> <a href="https://www.businessinsider.in/tech/mobile/news/three-out-of-four-premium-smartphones-sold-in-2022-were-an-iphone/articleshow/98855033.cms">Three out of four premium smartphones sold in 2022 were an iPhone</a> <a href="https://www.businessinsider.in/india/news/from-ro-systems-to-boiling-heres-how-indians-are-dealing-with-impure-drinking-water/slidelist/98898477.cms">From RO systems to boiling: Here’s how Indians are dealing with impure drinking water</a>

From Salesforce to Air India, here are the companies that are using ChatGPT

<ul class="summary-list"><li>The tech industry believes it is on the cusp of another big boom driven by AI tech.</li><li>Salesforce could be leading it, with a giant list of new AI products in the works. </li></ul>After Salesforce released <a href="https://www.businessinsider.com/salesforce-ceo-marc-benioff-fast-rising-coo-brian-millham-interview-2023-6">its second-in-a-row killer quarter</a> with revenue and profits beats, an <a href="https://www.businessinsider.com/marc-benioff-shakes-up-salesforce-top-ranks-2023-6">ebullient Marc Benioff, founder and CEO</a>, joined the quarterly conference call. And he told tale after tale of <a href="https://www.businessinsider.com/ai-marc-benioff-salesforce-slack-artificial-intelligence-gpt-tech-openai-2023-6">planned AI products</a>. Execs, and the analysts questioning them, mentioned AI a whopping 51 times during the hour-long call.The company had already <a href="https://www.businessinsider.com/marc-benioff-sam-altman-neighbors-ai-salesforce-openai-slack-chatgpt-2023-6">cemented separate partnerships with OpenAI</a> (announced in March) and Anthropic, <a href="https://www.businessinsider.com/anthropic-cofounder-daniela-amodei-trust-safety-generative-artificial-intelligence-2023-4">a rising-star AI startup</a> that says it its chatbot Claude is safe and trustworthy. Salesforce Ventures <a href="https://www.salesforce.com/news/stories/generative-ai-investing/" target="_blank" rel="noopener">participated in Anthropic's $450 million</a> funding Series C round last month. And on Wednesday, <a href="https://www.salesforce.com/news/press-releases/2023/06/07/salesforce-google-ai-partnership/" target="_blank" rel="noopener">Salesforce announced a deal with Google Cloud</a> that will allow Salesforce customers to build custom AI apps to work with their Salesforce apps using Google's tools.Goldman Sachs analyst Kash Rangan (who rates the stock a buy and predicts its stock is headed to $325 over the next 12 months, from $215 today) applauded Salesforce's partnership approach."We are pleased to see the company embracing other vendors, such as OpenAI (integrated with Einstein GPT) and Google (for data mobility and integration), to allow for a wide range of data models to be used within the CRM ecosystem," Rangan wrote in a June 7 research note.And Rangan isn't the only Wall Street analyst that feels gung ho on Salesforce's AI plans. Morgan Stanley's Keith Weiss believes Salesforce's claims that AI has the potential to "spark a massive new buying cycle." Weiss also rates the stock a buy (or in his bank's parlance, an "overweight") albeit with a much less enthusiastic target price prediction of $251.Rangan tallied up 15 pending AI products from Salesforce. For instance: Salesforce's homegrown AI product, Einstein, is getting upgrades for Salesforce's Sales, Service, and Marketing clouds that will automate email writing/meeting scheduling for salespeople; conduct smarter product support chats; generate personalized marketing content, respectively.A developer's tool is planned for Einstein to let customers add their own customized AI chat.Einstein will be embedded into the Slack service that is part of Salesforce's Customer 360 apps (which includes a bunch of the company's services). It will automatically summarize info, such as sales opportunities, and can create tasks lists.There will be GPT tools added to Slack and Tableau that will allow users to do tasks via natural language chats or commands.There will be five new AI products incorporated into the Marketing cloud to automate tasks ranging from personalized emails to analyzing engagement. And Salesforce's Commerce cloud, a service that helps enterprise-sized customers sell wares over the internet, has three new AI products planned including a chat bots for shoppers, and personalized recommendations.Products are slated to be released between this summer and February, 2024, though a host of them have no planned release date so far, Rangan notes.Should Salesforce be successful in building AI products into its wares that are not just gadget-y but actually useful, it could set the standard for how AI weaves its way into our work lives.That is, admittedly, still a big if. But, Wall Street believes that Salesforce will pull it off and become the shining example of how AI changes everyone's work lives.As Weiss puts it: "Generative AI = Entering the Next Tech Super Cycle. Similar to cloud, mobile and social, AI will be a new revolutionary innovation cycle that will spark a massive new tech buying cycle, in management's view."

Salesforce is developing a ton of new AI products that could lead to 'a massive new buying cycle' Goldman Sachs and Morgan Stanley analysts believe

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Salesforce unveils disruptive AI-backed solutions that can create personalised content in a single click

Malini Bhupta

From Salesforce to Air India, here are the companies that are using ChatGPT

Sourabh Jain

Salesforce is developing a ton of new AI products that could lead to 'a massive new buying cycle' Goldman Sachs and Morgan Stanley analysts believe

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