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Coors is making a hard seltzer ice cream as sales of the alcoholic fizzy beverage explode
Hard seltzer sales have exploded and led to growth in canned cocktails and other niche alcohol.
Mary Meisenzahl
Fruit-based drinks displace Fizzy drinks from top 5 beverage brands in India
However, the data is only for modern trade, and general trade could still be selling more aerated d…
And now, coconut water from the house of Coca-Cola
"Though brands such as these are niche, Coca-Cola has to prepare the decks and hedge bets, as the b…
“Coca-Cola has lowest attrition amongst peers!” India chief shuns rumours of major exit
He also said that even though there has been a change in the way consumers look at aerated and carb…
May have to shut some factories if GST is passed: Coca Cola India
The beverage maker, which operates 57 factories and bottling plants across India, said a proposal t…
Coke to launch fizzy drink with fruit juice to help Indian farmers
"The idea of this product is rooted in Prime Minister's vision for the food processing sector and t…
Americans are ditching fizzy, sugary sodas more than ever before. Pepsi's marketing head is adopting a challenger mindset to survive.
Kaplan: Creativity is at a premium today, and we need to make sure we're getting the most creative,…
Tanya Dua
Lockdown: Retailers witness spike in sale of private labels as supply lines disrupted
"In some instances where vendors are unable to organise transportation, Metro has supported them wi…
PTI
Indians prefer bottled water over carbonated drinks, says research
As per the research, packaged water grew 23-25% in year to March, which was more than twice the rat…
Is drinking carbonated water bad for you?
While artificially carbonated water is slightly more acidic than still water, it's not as acidic as…
Dina Spector
The creator of the US Open's popular $23 cocktail puts a spin on the recipe when he makes it at home
The Honey Deuce contains raspberry liqueur and Grey Goose vodka, but its creator likes adding wine …
Samantha Grindell
Dry January is almost here. Here are 7 of our favorite, tasty non-alcoholic beverages to enjoy all month
Booze-free drinks are more popular than ever, thanks to the "sober curious" boom. Here are some of …
Bethany Biron
Truly is trying to chip away at White Claw's dominance by overhauling all 13 of its hard-seltzer flavors
While some surmised that hard seltzer might merely be a flash-in-the-pan summer fad, the fizzy drin…
Bethany Biron
Why Coca-Cola invented Fanta in Nazi Germany
But under Woodruff's guidance, the company established the Foreign Department, later come to be kno…
Gina Echevarria
How Pepsi's CEO predicted the death of soda and saved the beverage giant in the process
By 2016, less than 25% of PepsiCo's sales were from soda, equal to sales from "naturally nutritious…
Kate Taylor
Health-Ade makes the best-tasting kombucha we've tried so far
Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…
Connie Chen,Connie Chen
Our mineral water goes through a 10 Step Quality Process and 114 tests to ensure safety: Angelo George, CEO, Bisleri International
Bisleri has received an overwhelming response to its direct-to-home offering
'Claw is the law': Why American 'bros' suddenly can't get enough of White Claw hard seltzer
According to Nielsen, hard seltzer sales increased by 66.2% in the past year, driven largely by gro…
Bethany Biron
TV companies gun for direct-to-consumer dollars, Facebook and Google's privacy crackdown, Pepsi fights back
An Accenture Interactive exec says it's 'time to put the checkbook away' after its string of acquis…
Lucia Moses
The most lucrative quarter didn’t work well for Coca-Cola. Here’s why!
For the soft-drink industry, best time for sales is from April to June. During this period, the ind…