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Last year, transport minister Nitin Gadkari said that road accidents are “more serious than the COVID-19 pandemic," and this is corroborated by the data compiled by the National Crime Records Bureau. Over 1.55 lakh lives were lost in road crashes across India just in 2021, says a recent report by the NCRB. So, every day 425 people lose their lives on Indian roads and the recent high-profile death of former Tata Sons chairman Cyrus Mistry has put the spotlight yet again on <keyword id="87280" type="General" weightage="20" keywordseo="road-safety" source="Orion">road safety</keyword>. <div type="image" title="Over 1.55 lakh lives were lost in road crashes across India just in 2021: NCRB" msid="94084328" hostid="261" caption="&amp;lt;p&amp;gt;Over 1.55 lakh lives were lost in road crashes across India just in 2021: NCRB&amp;lt;/p&amp;gt;"></div> The report said that during 2021, two-wheelers have contributed 44.5% of total road accidental deaths (69,240 deaths), followed by cars at 15.1% with 23,531 deaths and trucks or lorries had a 9.4% contribution (14,622 deaths). <div type="image" title="Road accident fatalities have gone up since 2020" msid="94084331" hostid="261" caption="&amp;lt;p&amp;gt;Road accident fatalities have gone up since 2020&amp;lt;/p&amp;gt;"></div> The report also highlighted that overspeeding remains the biggest cause of road accidents—contributing to 56% of the total road crash deaths (87,050 deaths), followed by dangerous or careless driving, contributing to 27.5% of total crash deaths (42,853 deaths). Most of these road accidents in India have happened on national highways. India accounts for about 2% of motor vehicles globally. Yet, it is the <a href="https://www.thehindubusinessline.com/news/india-accounts-for-11-per-cent-of-global-death-in-road-accidents-world-bank/article33834556.ece">home </a>to more than 11% of the world’s road traffic deaths. According to a <a href="https://www.hindustantimes.com/analysis/it-s-time-to-put-an-end-to-india-s-road-safety-crisis/story-FrTmaEoqfKC1EnoryY4nxN.html#:~:text=According%20to%20a%20United%20Nations,rate%20of%2043%20a%20day.">UN study</a>, India loses 3% of its GDP to road accidents by removing prime-age adults from the workforce. Despite the high number of fatalities, in India, people wearing seat belts is a rare sight. While rear seat belts have been mandatory under the Central Motor Vehicle Rules, most kaali peeli taxis don’t even have seat belts for passengers. <div type="image" title="Most kaali peeli taxis don’t even have seat belts for passengers" msid="94084343" hostid="261" caption="&amp;lt;p&amp;gt;Most kaali peeli taxis don&amp;#8217;t even have seat belts for passengers&amp;lt;/p&amp;gt;"></div> Rear seat belts prevent fatality According to the World Health Organisation, the use of rear seat belts can prevent fatality by 25% and injuries by 75%. <div type="image" title="Use of rear seat belts can prevent fatality by 25% and injuries by 75%: NCRB" msid="94084418" hostid="261" caption="&amp;lt;p&amp;gt;Use of rear seat belts can prevent fatality by 25% and injuries by 75%: NCRB&amp;lt;/p&amp;gt;"></div> Reports suggest that Mistry was seated in the back and was not wearing a seatbelt. Now, after Mistry’s demise has sent shockwaves across the country, Gadkari said that even chief ministers don’t follow safety rules. Some ministers even use a clip so that the alarm does not make any sound, said Gadkari, when there is no belt. After the incident, Gadkari also said that the ministry is now working towards making six airbags compulsory in all cars. It was not too long ago, just in February 2022 that the Indian <a href="https://timesofindia.indiatimes.com/auto/cars/govt-makes-three-point-seat-belts-mandatory-for-all-front-facing-passengers-in-car/articleshow/89501540.cms">government </a>had also made it mandatory for automakers to provide three-point seat belts for all front-facing passengers in a car, which is also applicable for the middle seat in the rear row of a car. It is also stated in the rules Motor Vehicles Act 138(3) that fastening seat belts is compulsory for passengers sitting in the front as well as the rear seats. However, India fails to follow the law of its land. As per a 2019 report by SaveLIFE Foundation, less than 1% of people in India use rear seat belts. 37.8% of all the people surveyed didn’t even know that any such legal compulsion existed. While 23.9% of people didn’t even know that rear seat belts existed. The centre has also made it compulsory for all cars to have six airbags across from October 1. After losing his ‘good friend,’ minister Gadkari said that all cars exported out of India have 6 airbags and asked then why Indian cars have only four airbags. What India can learn from other countries In 1997, Sweden adopted a ‘Vision Zero’ policy based on the idea that “no loss of life was acceptable.” The policy did not focus on changing human behaviour, the emphasis was on designing a better system of roads and other infrastructure, vehicle technology and enforcement. On the other hand, Singapore uses advanced warning lights that alert drivers about the upcoming signal and vehicle speed. <a href="https://www.forbes.com/sites/peterlyon/2020/08/27/frightening-consequences-for-drink-drivers-in-japan/">Japan </a>also has a strict policy for drunken drivers. It has a zero percent blood-alcohol level standard for drivers and individuals caught driving under the influence can face imprisonment for up to 15 years. In Switzerland, passengers travelling in the same car as a drunk driver are also considered liable and can lose their own licenses. Apart from strictly enforcing speed limits and other road regulations, Norway has found a unique approach to reduce its fatalities. It has made it mandatory for drivers to always have their headlights on while driving. Safety measures taken by automakers From installing airbags and adding stringent seatbelt alarms to running awareness campaigns, automakers have been trying to up safety for India’s car passengers. Maruti, Hyundai and Tata Motors offer six airbags across some models. Luxury car companies like Mercedes-Benz, Audi and Volvo are also offering six airbags and the number increases on the higher-end models. Safety rules you must follow To stay safe, one must <a href="https://highwaypolice.maharashtra.gov.in/en/road-safety-guideline/#:~:text=Always%20obey%20Road%20safety%20rules,as%20markets%20and%20residential%20areas.">obey </a><keyword id="1501776" type="General" weightage="20" keywordseo="road-safety-rules" source="Orion">road safety rules</keyword> and regulations of India. <ul><li>Look for the traffic signs before you cross signals. </li><li>Drive within the speed limits prescribed. Ideally one should drive at approximately not more than 30 kmph near busy places such as markets and residential areas.</li><li>Keep vehicle oiled and serviced. A sudden breakdown of the vehicle on the road can cause hardships not only to you but also to fellow drivers and traffic personnel. </li><li>Stop or slow down your vehicle and allow the pedestrians to crossroads at unmanned/signalled Zebra crossings.</li><li>Always wear seat belts while driving four-wheelers.</li><li>Avoid rash or negligent driving.</li><li>Do not drink and drive.</li><li>Avoid using mobile phones while driving. In case of an urgent call, park the vehicle to the side of the road and put the brake lights on, and allow other motorists to pass by. </li><li>Turn the brake lights ON before stopping so that the vehicles behind can avoid a collision.</li></ul>Here's a small video <div type="image" title="All you need to know about India’s rules for road safety" msid="94084511" hostid="261" sizebytes="1771684" caption="&amp;lt;p&amp;gt;All you need to know about India’s rules for road safety&amp;lt;/p&amp;gt;"></div>Before we let you go, here's what we want you to know- Business Insider India brings you SaaS Scions, a 6-part video series chronicling Indian SaaS scions - SaaS leaders who have come to define this sector in India. And now for the world. <div type="image" title="Business Insider India brings you SaaS Scions" msid="94084538" hostid="261" caption="&amp;lt;p&amp;gt;Business Insider India brings you SaaS Scions&amp;lt;/p&amp;gt;"></div>

SIMPLY PUT: All you need to know about India’s rules for road safety

<ul class="summary-list"><li><keyword id="11894021" type="UNKNOWN" weightage="60" keywordseo="apple" source="Orion">Apple</keyword> has released new <keyword id="11943424" type="UNKNOWN" weightage="60" keywordseo="safety" source="Orion">safety</keyword> information for its <a href="https://www.businessinsider.com/guides/tech/apple-airtags-how-to-buy">AirTag</a> <keyword id="12690595" type="UNKNOWN" weightage="60" keywordseo="tracking" source="Orion">tracking</keyword> accessory.</li><li>It follows various reports about people being stalked with Apple's AirTag device.</li></ul>Apple on Tuesday launched a new <keyword id="13043538" type="UNKNOWN" weightage="60" keywordseo="personal-safety" source="Orion">personal safety</keyword> guide for its <a href="https://www.businessinsider.com/guides/tech/apple-airtags-how-to-buy">AirTag</a> tracking accessory following reports that the device has been used to stalk people.The company's "<a href="https://support.apple.com/en-gb/guide/personal-safety/welcome/web">Personal Safety Guide</a>" on its <a href="https://support.apple.com/en-gb/guide/personal-safety/ips139b15fd9/1.0/web/1.0">website</a> was updated with new information on how people can check if if they're carrying an unknown AirTag and what to do if they hear an AirTag alert or receive a notification.The guide – which Apple says is intended for people who are concerned about technology-enabled abuse, stalking, or harassment – also explains how to check for <keyword id="12429228" type="UNKNOWN" weightage="60" keywordseo="airtags" source="Orion">AirTags</keyword> using Android devices.Apple says in the safety guide that someone who feels that their safety is at risk can contact their local US law enforcement who can then liaise with the company.Apple didn't immediately respond to Insider's request for comment. The company confirmed to <a href="https://techcrunch.com/2022/01/25/apples-updated-personal-safety-user-guide-addresses-the-airtag-stalking-problem/">TechCrunch</a> the safety guide was updated on Tuesday.AirTags, priced from $29, are intended to help users keep track of personal items.However, the device has come under scrutiny after reports emerged of its use among people who have experienced stalking and harassment.Police in Canada warned in December that thieves were using AirTags to track high-end vehicles to owners' driveways, and then steal them, Insider <a href="https://www.businessinsider.com/apple-airtags-thieves-track-steal-luxury-vehicles-police-2021-12">reported</a>.<a href="https://www.theguardian.com/technology/2022/jan/20/apple-airtags-stalking-complaints-technology">The Guardian</a> reported January 20 that a woman said an Apple AirTag had been inserted into her coat pocket while she was in a restaurant, and she had been tracked for four hours.<a href="https://www.nbcnews.com/news/apple-airtag-showing-up-crimes-rcna9416">CNBC</a> and <a href="https://www.bbc.co.uk/news/technology-60004257">BBC</a> have also recently reported people receiving notifications that they've been tracked by unknown AirTags.Apple <a href="https://www.businessinsider.com/apple-ups-airtags-privacy-controls-tracking-devices-2021-6">updated its privacy settings for AirTags</a> in June to make the device beep at a random time between eight and 24 hours after being separated from its owner.

Apple has launched a new safety guide for AirTags following reports they have been used to stalk people

<ul class="summary-list"><li><keyword id="240276" type="PERSON" weightage="60" keywordseo="Peloton">Peloton</keyword> shares fell by nearly 8% early Monday after the US Consumer Product <keyword id="46574" type="ORGANIZATION" weightage="60" keywordseo="safety">Safety</keyword> Commission urged certain Tread+ owners to stop using the machine. </li><li>The <keyword id="300029" type="COMPANY" weightage="60" keywordseo="CPSC">CPSC</keyword> said it has learned of 39 incidents involving Tread+ including one death. </li><li>Peloton said it has cooperated with the CPSC and that there's no reason to stop using Tread+. </li></ul><a href="https://markets.businessinsider.com/stocks/pton-stock">Peleton shares</a> slumped early Monday after a US products safety agency said certain owners of the company's Tread+ exercise machine should immediately stop using it as it investigates reports of injuries involving children including one death.The US Consumer Product Safety Commission <a href="https://www.cpsc.gov/Newsroom/News-Releases/2021/CPSC-Warns-Consumers-Stop-Using-the-Peloton-Tread">said in a statement Saturday</a> that it is aware of 39 incidents related to the machine."CPSC staff believes the Peloton Tread+ poses serious risks to children for abrasions, fractures, and death," the agency said, adding that Tread+ users should stop using the machine if there are small children or pets at home.A <a href="https://www.businessinsider.com/peloton-tread-owners-immediately-stop-using-machine-regulators-cpsc-warning-2021-4">Peloton spokesperson told Insider on Sunday</a> it had reported 39 incidents to the CPSC and 15 of those involved objects. One involved a pet and 23 involved children, the spokesperson said. Peloton, in a Saturday statement, hit back at the agency, saying it <a href="https://investor.onepeloton.com/news-releases/news-release-details/peloton-refutes-consumer-product-safety-commission-claims">published a "misleading, inaccurate bulletin"</a> on the safety of Tread+.Shares of Peloton fell as much as 7.9% to $107 in premarket trading. Shares of the high-end equipment maker have more than doubled over the past 12 months."There is no reason to stop using the Tread+, as long as all warnings and safety instructions are followed. Children under 16 should never use the Tread+, and Members should keep children, pets, and objects away from the Tread+ at all times," said Peloton. Foley recommended that when the Tread+ is not in use that adults remove and store the safety key away from the machine to prevent it from operating.Peloton's CEO John Foley on Sunday sent a note to Peloton members saying the company in March informed the CPSC that one child had died after falling under the machine and that it has been cooperative throughout the investigation. He said the company did not share personally identifiable information of certain members with the CPSC because they specifically requested Peloton not provide it to the agency.He said at no time was Peloton trying to impede CPSC's investigation."While we are aware of only a small handful of incidents involving the Tread+ where children have been hurt, each one is devastating to all of us at Peloton, and our hearts go out to the families involved," said Foley.

Peloton drops after consumer safety watchdog warns against using company's Tread+ machine

Sam Altman-run <keyword id="3169059" type="General" weightage="20" keywordseo="openai" source="Orion">OpenAI</keyword> has expanded its internal safety processes to tackle the threat of harmful AI amid increased government scrutiny. The company said it will establish a dedicated team to oversee technical work and an operational structure for safety decision-making. "We are creating a cross-functional Safety Advisory Group to review all reports and send them concurrently to Leadership and the Board of Directors. While Leadership is the decision-maker, the Board of Directors holds the right to reverse decisions," it said late on Monday. OpenAI discussed its updated "Preparedness Framework", saying it will invest in the design and execution of rigorous capability evaluations and forecasting to better detect emerging risks. "We will run evaluations and continually update 'scorecards' for our models. We will evaluate all our frontier models, including at every 2x effective compute increase during training runs. We will push models to their limits," said the ChatGPT maker. The goal is to probe the specific edges of what's unsafe to effectively mitigate the revealed <keyword id="27263" type="General" weightage="20" keywordseo="risk" source="Orion">risk</keyword>s. To track the safety levels of our models, OpenAI will produce risk "scorecards" and detailed reports. "We will also implement additional security measures tailored to models with high or critical (pre-mitigation) levels of risk," said the company. OpenAI said it will develop protocols for added safety and outside accountability. "The Preparedness Team will conduct regular <keyword id="6113228" type="General" weightage="20" keywordseo="safety-drills" source="Orion">safety drills</keyword> to stress-test against the pressures of our business and our own culture," it added. The company will also collaborate closely with external parties as well as internal teams like Safety Systems to track real-world misuse.

OpenAI to fend off AI user harm, gives board veto power on risky AI

From June, even local sweet shops will have to display the 'best before <keyword id="14345" type="PERSON" weightage="20" keywordseo="Date">date</keyword>' and 'date of manufacturing' on non-packaged or loose <keyword id="1391" type="PERSON" weightage="20" keywordseo="sweets">sweets</keyword> kept in a container or tray for sale at their outlets. At present, it is mandatory to mention these details on labels of pre-packaged/pre-packed sweets. The <keyword id="109212" type="ORGANIZATION" weightage="20" keywordseo="Food-Safety">Food Safety</keyword> and Standards <keyword id="188818" type="COMPANY" weightage="20" keywordseo="Authority-of-India">Authority of India</keyword> (FSSAI) has issued a direction in this regard after reports of instances of sale of stale/expired sweets to consumers posing potential health hazards. "In public interest and to ensure food <keyword id="46574" type="COMPANY" weightage="20" keywordseo="safety">safety</keyword>, it has been decided that in case of non-packaged/loose sweets, the container/tray holding sweets at the outlet for sale should display the 'date of manufacturing' and 'best before date' of the product," the FSSAI order stated. This will be effective from June 1,2020, it added. The regulator said that food business operators (FBOs) should decide and display the 'best before date' of sweets depending upon the nature of the product and local conditions. Food safety commissioners of states have been asked to ensure compliance to these directions, the order added.

Your local shop should also stamp 'best before date' on unpacked sweet too

<ul class="summary-list"><li>The US Consumer Product Safety Commission warned people to water their <keyword id="12030580" type="UNKNOWN" weightage="60" keywordseo="christmas" source="Orion">Christmas</keyword> trees in a grim <keyword id="12448808" type="UNKNOWN" weightage="60" keywordseo="tweet" source="Orion">tweet</keyword>.</li><li>The viral tweet features a grotesque, flaming skeleton emerging from a <keyword id="12118328" type="UNKNOWN" weightage="60" keywordseo="christmas-tree" source="Orion">Christmas tree</keyword>. </li></ul>As <a href="https://www.businessinsider.com/supply-chain-crisis-threatens-holiday-travel-shopping-2021-10">people begin setting up and decorating Christmas trees for the holiday season</a>, the US Consumer Product Safety Commission issued a grim — but hilarious warning — on <keyword id="11892744" type="UNKNOWN" weightage="60" keywordseo="twitter" source="Orion">Twitter</keyword>. The agency posted an illustration of a nightmarish, flaming skeleton emerging from a Christmas tree accompanied by the text "Water your Christmas tree. A dry tree burns faster than newspaper."The original tweet has tens of thousands of likes and thousands of retweets. "This is your CPSC <keyword id="11906222" type="UNKNOWN" weightage="60" keywordseo="holiday" source="Orion">holiday</keyword> <keyword id="12554548" type="UNKNOWN" weightage="60" keywordseo="fire-safety" source="Orion">fire safety</keyword> flaming skeleton walking out of a Christmas tree graphic, America," CPSC said in a follow-up tweet. Twitter users immediately got creative with the illustration, using it as a jumping-off point for jokes and memes. "r u sending a skeleton to try to burn down my tree, fed?" one user replied."what if I WANT to meet the burning christmas skeleton," another said. The PSA's popularity highlights an important issue — on average <a href="https://www.cpsc.gov/Safety-Education/Safety-Education-Centers/Holiday-Safety">there are around 100 Christmas tree fires and 1,100 candle fires</a> that cause 20 deaths, 160 injuries, and $50 million in property damage every year, according to a CPSC report. Some ways to prevent a tree-related <keyword id="11895343" type="UNKNOWN" weightage="60" keywordseo="fire" source="Orion">fire</keyword> include giving your tree enough water, keeping burning or flammable items away from the tree, and throwing away broken and frayed lights. And if <a href="https://www.businessinsider.com/best-artificial-christmas-tree">you're getting an artificial Christmas tree, you should buy one with a label saying "Fire Resistant</a>.""Thanks for helping us get this message out there, everyone," CPSC said in a follow-up tweet. "NASA has to send things into space to get this kind of attention. You all are the best."The agency didn't immediately respond to Insider's request for comment. CPSC also tweeted a follow-up reply reminding people to keep an eye on their Thanksgiving meals as they cook. "There are more home fires on Thanksgiving than any other day of the year. Unattended cooking is the number one cause of home fires, so stand by your pan," the agency said.

A grim warning from a US consumer safety agency features a flaming skeleton telling people to water their Christmas trees — and people are loving it

Kelly directs the National Institute of Standards and Technology's recently created US AI Safety Institute, a group of top computer scientists and ethicists tasked with studying and addressing AI risks, particularly in relation to areas of national security, civil rights, and general public safety. It's expected to introduce testing standards for AI developers to make sure their systems are safe. Kelly, part of Business Insider's 2024 AI Power List, helped shape President Joe Biden's technology policy and assisted in drafting his executive order last year that focused on issues related to AI safety. Before that, Kelly was a special assistant to the president of the National Economic Council, where she led efforts in technology policy, including in AI. Kelly previously held executive positions at Capital One Investing and United Income, a fintech startup acquired by Capital One.See Business Insider's full <a target="_blank" class="" href="https://businessinsider.com/ai-power-list-2024">AI Power List</a>

Elizabeth Kelly, US AI Safety Institute director, sets AI safety standards

<ul class="summary-list"><li>Copenhagen was named the <keyword id="11894457" type="UNKNOWN" weightage="60" keywordseo="world" source="Orion">world</keyword>'s safest city by the Economist Intelligence Unit on Monday. </li><li>Toronto came in second and Singapore third, while Sydney and Tokyo took the fourth and fifth spots.</li><li>New York City came in 11th in the <keyword id="11943423" type="UNKNOWN" weightage="60" keywordseo="eiu" source="Orion">EIU</keyword>'s rankings, and Washington, DC, was 14th.</li></ul>Copenhagen was named <a href="https://safecities.economist.com/safe-cities-2021-whitepaper/">the world's safest city by the Economist Intelligence Unit</a> for the first time Monday. The capital of Denmark overtook Tokyo and Singapore - the <a href="https://safecities.economist.com/safe-cities-index-2019/">usual frontrunners</a> of the index.The EIU has undertaken the survey every two years since 2015. To come up with the rankings, it evaluates 76 indicators across digital, health, infrastructure, environmental, and personal-security sectors.<a href="https://safecities.economist.com/safe-cities-index-2019/">In 2019,</a> when the survey was most recently completed, Tokyo took the top spot, Singapore placed second, and Osaka, Japan, was ranked third. This year, Copenhagen, Toronto, and Singapore took the top three spots.The US city considered most safe was New York City, coming in at 11th place, with Washington, DC, placing 14th. San Francisco, Los Angeles, and Chicago also placed in the top 20, coming in at 15th, 18th, and 20th, respectively.The report's authors noted that while there was jostling among the cities for the top spots, the overall cohort of high-ranking cities remained somewhat static. Overall, cities in the Asia-Pacific region fared the best and those in the Middle East scored the worst.The report said the COVID-19 pandemic had "changed the whole concept of urban <keyword id="11943424" type="UNKNOWN" weightage="60" keywordseo="safety" source="Orion">safety</keyword>," making digital security more important as businesses increasingly move online. The pandemic also shifted the way infrastructure safety was measured as transportation and utility habits changed."Greater levels of working from home, increased digitization of commerce, and growing resident demands for more sustainable urban communities with services within walking or cycling reach all have extensive infrastructure implications," the report said, adding that cities would have to keep up with these changes in the next 20 years. This year's added environmental-security pillar made a major difference in the rankings. Wellington, New Zealand, ranked No. 1 in this category, though it came in seventh overall. Copenhagen and Toronto performed better in the area of environmental security than Tokyo and Singapore. Copenhagen ranked sixth in this category, Toronto came in second, Tokyo ranked 13th, and Singapore ranked 37th.The environmental-security pillar considers a city's sustainability masterplan, green-economy initiatives, waste management, and air-quality levels, among other things.The EIU report said there was a strong correlation between income and urban safety, with the top 29 cities belonging to high-income countries.Yangon, the financial center of Myanmar, placed at the bottom of the list at No. 60, with Karachi, Pakistan; Caracas, Venezuela; Cairo; and Lagos, Nigeria, also in the bottom five.

Copenhagen has been named the world's safest city, overtaking Tokyo for the top spot

<ul class="summary-list"><li>A.J. Brown, Twitter's head of brand safety and ad quality, has left the company, The Wall Street Journal reported.</li><li>Brown's departure follows that of Ella Irwin, who left her role as head of trust and safety Thursday.</li></ul>Twitter's trust and safety team is down another executive — its second one in as many days.A.J. Brown, the platform's head of brand safety and ad quality, has left the company, <a href="https://www.wsj.com/articles/twitter-loses-second-safety-executive-within-days-1954a51e?mod=djemalertNEWS">The Wall Street Journal reported</a>. <a href="https://affiliate.insider.com?h=2f762bcf41d1c1e5a089109bfdb20c2d8206f08577651b414ad94c42275cdacc&amp;postID=647a2c6bd0841007872b9efc&amp;site=bi&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fajbsf%2F">His LinkedIn</a> reflects that he is no longer with the company as of June 2023.He'd been at the company for more than six years, per his LinkedIn, and by the end of his tenure, he was responsible for ensuring that advertisers felt safe placing ads on the platform.His departure follows that of Ella Irwin, Twitter's head of trust and safety, <a href="https://www.businessinsider.com/twitter-ella-irwin-trust-safety-head-resigns-elon-musk-takeover-2023-6">who said she'd resigned</a> from the company on Thursday. Her predecessor, Yoel Roth, <a href="https://www.businessinsider.com/elon-musk-twitter-executives-fired-quit-takeover-agrawal-segal-edgett-2022-11?r=US&amp;IR=T#others-posted-about-being-hit-by-twitters-mass-layoffs-or-about-resigning-16">quit in November</a>, just weeks after Elon Musk took the helm of the company.It hasn't been a particularly easy eight months for Brown.When Musk took over last year, advertisers fled the platform, as <a href="https://www.businessinsider.com/elon-musk-twitter-takeover-sparked-n-word-use-jump-2022-10">hate speech proliferated</a> and <a href="https://www.businessinsider.com/twitter-moderation-system-hate-speech-midterm-elections-report-2022-11?r=US&amp;IR=T">content moderation seemed to go down the drain</a>."At this moment, we cannot confidently state that Twitter is a safe place for brands," one advertising agency <a href="https://www.businessinsider.com/companies-ads-twitter-advertising-elon-musks-takeover-2022-11">said at the time.</a>In the first 25 days of the Tesla boss' takeover, <a href="https://www.businessinsider.com/twitter-lost-half-top-advertisers-elon-musk-takeover-report-2022-11?r=US&amp;IR=T" rel="">half of Twitter's top 100 advertisers</a> ditched the platform. <a href="https://www.businessinsider.com/twitters-revenue-plunged-in-december-as-advertisers-fled-report-2023-3" rel="">Revenue fell</a> 40% in December 2022 versus the same month in 2021.Brown had tried to counter the perception that Twitter wasn't brand safe. In January, he <a href="https://business.twitter.com/en/blog/third-party-brand-safety-measurement.html" target="_blank" rel="noopener noreferrer">posted </a>a blog about Twitter's partnerships with DoubleVerify and IAS, adtech companies that prevent ads from appearing next to objectionable keywords.While some of those advertisers have returned, the company's ad revenue outlook is still grim.In April, Insider Intelligence <a href="https://www.insiderintelligence.com/content/twitter-ad-business-2-billion-less-2023-previously-projected">cut its projection</a> for Twitter's 2023 ad revenue to $2.98 billion — down nearly 40% from its October forecast.In an effort to remedy its advertising troubles, Musk brought <a href="https://www.businessinsider.com/elon-musk-hiring-twitter-ceo-linda-yaccarino-smart-move-2023-5">Linda Yaccarino on as CEO last month</a>. The former head of global advertising at NBCUniversal is well respected in the advertising world, with long-standing relationships and experience running a $13 billion ad business.Still, it will be hard for her to right the ship without a crew.Twitter and Brown did not immediately respond to Insider's requests for comment.

Another exec bites the dust on Twitter's safety team as the head of brand safety reportedly departs

It's nice to believe that we live in a civilized society, but the truth is that crime can happen anytime and anywhere. To avoid getting sexually harassed or robbed, it's better to carry a <keyword id="83640" type="General" weightage="20" keywordseo="Pepper-Spray" source="Orion">pepper spray</keyword> and be safe rather than sorry. There are many pocket-sized bottles that you can carry and they are very affordable too. We've made a list of some good ones that you can consider buying. <bulletContentEmbed name="B07G5WRD52" columns="1"><bulletContentHeading name="B07G5WRD52_head"> <div type="image" title="Thumb cut dome" msid="90905700" hostid="261"></div></columnHeadThumb>B07G5WRD52</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07G5WRD52_body"><bulletContentRow name="B07G5WRD52_8243762587112839"><bulletContentRowHeading><bulletContentRowHead col="1">Newish Metal Powerful Pepper Spray</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This one, too, has a pocket belt clip so that it's easily accessible and is very effective even from 15 feet away. It's got a thumb cut dome that makes it easy to use even in the dark, and will ensure that the nozzle is always facing the perpetrator. It won't cause any permanent damage and is made from 100% natural ingredients.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07G5WRD52_4267838427712344"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It's got a thumb cut dome that makes it easy to use even in the dark, and will ensure that the nozzle is always facing the perpetrator.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00XW6WVCO" columns="1"><bulletContentHeading name="B00XW6WVCO_head"> <div type="image" title="Budget friendly option" msid="90442842" hostid="261"></div></columnHeadThumb>B00XW6WVCO</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00XW6WVCO_body"><bulletContentRow name="B00XW6WVCO_5911665241939902"><bulletContentRowHeading><bulletContentRowHead col="1">Healthgenie Self Defense, Protection &amp; Safety Pepper Spray</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This combo pack makes it the budget friendly option. You can protect yourself from abusive partners, animal attacks, and if you feel unsafe on a lonely road. When sprayed, the attacker will begin to have a runny nose, uncontrollable cough, and a burning sensation on the skin, but there will be no permanent damage.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00XW6WVCO_8543414082002715"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">You can protect yourself from abusive partners, animal attacks, and if you feel unsafe on a lonely road</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00YMY3PX4" columns="1"><bulletContentHeading name="B00YMY3PX4_head"> <div type="image" title="Extremely effective spray" msid="90442874" hostid="261"></div></columnHeadThumb>B00YMY3PX4</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00YMY3PX4_body"><bulletContentRow name="B00YMY3PX4_9230595780923425"><bulletContentRowHeading><bulletContentRowHead col="1">Knockout Punch Strong Pepper Spray</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Here's one that comes with a child safety lock so you can keep it safely at home without worrying that the children will spray it on themselves. It's got a clip on key ring that allows you to attach it to your belt loop. It's approved by a global lab and is extremely effective.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00YMY3PX4_3715649255976738"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It's got a clip on key ring that allows you to attach it to your belt loop. It's approved by a global lab and is extremely effective.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00JG534KS" columns="1"><bulletContentHeading name="B00JG534KS_head"> <div type="image" title="Perfect for travel alone" msid="90442957" hostid="261"></div></columnHeadThumb>B00JG534KS</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00JG534KS_body"><bulletContentRow name="B00JG534KS_7165469471934407"><bulletContentRowHeading><bulletContentRowHead col="1">Cobra Magnum EM Self Defense Pepper Spray</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Perfect to be carried by women who live or travel alone, have long working hours, or are victims of domestic violence, this spray has a range of 12 feet. When sprayed, the attacker will be in temporary discomfort for around 45 minutes. It's easy to use; can be drawn with one hand and shot.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00JG534KS_6342278321029045"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">this spray has a range of 12 feet. When sprayed, the attacker will be in temporary discomfort</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07MYDHZ4R" columns="1"><bulletContentHeading name="B07MYDHZ4R_head"><div type="image" title="Easy Use" msid="91468250" hostid="261"></div></columnHeadThumb>B07MYDHZ4R</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07MYDHZ4R_body"><bulletContentRow name="B07MYDHZ4R_6807403527485976"><bulletContentRowHeading><bulletContentRowHead col="1">Guardian MAX Strong Women's Self Defense Pepper Spray</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This Guardian Max pepper spray has a capacity of 55ml. Compactly designed it is easy to carry and use. The pocket belt clip makes it handy and the nozzle ensures accurate targeting. It has a burning sensation that can cause irritation and distract the person. Also, the spray has an immediate and powerful effect.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07MYDHZ4R_8643063531736276"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The 55ml capacity makes it suitable to use up to 45 shots.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B075XQKPGF" columns="1"><bulletContentHeading name="B075XQKPGF_head"><div type="image" title="Compact Design" msid="91468202" hostid="261"></div></columnHeadThumb>B077CMBYW9</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B075XQKPGF_body"><bulletContentRow name="B075XQKPGF_4633129792833306"><bulletContentRowHeading><bulletContentRowHead col="1">Chevalier Pepper Spray Self Defense for Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This pepper spray from Chevalier has an immediate and powerful effect. It has a burning sensation and can be used from a 3-meter distance. It can be considered an ideal option to buy, as it is easy to access and reliable. The clip-on design makes it convenient to use in an emergency.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B075XQKPGF_9808587398119167"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The spray is effective and easy to use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00NV6MTTA" columns="1"><bulletContentHeading name="B00NV6MTTA_head"> <div type="image" title="Easily stored in handbag" msid="90443061" hostid="261"></div></columnHeadThumb>B00NV6MTTA</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00NV6MTTA_body"><bulletContentRow name="B00NV6MTTA_8836001793404712"><bulletContentRowHeading><bulletContentRowHead col="1">The Bodyguard Pepper Spray</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">As the name suggests, you don’t need a bodyguard; this will act as your bodyguard. It can be easily stored in your handbag or pocket; simply pull it out and spray if you feel attacked. Also, there's a thumb cut dome that allows you to use it in the dark and always point the nozzle at the attacker.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00NV6MTTA_1857644469889395"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">There's a thumb cut dome that allows you to use it in the dark and always point the nozzle at the attacker.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best pepper spray to buy

This year, as in years past, there will be a lot of fanfare and celebration surrounding the festival of lights. While the <keyword id="188" type="General" weightage="20" keywordseo="Diwali" source="Orion">Diwali</keyword> festival definitely merits a big celebration, it's equally crucial to do it with the utmost <keyword id="46574" type="General" weightage="20" keywordseo="safety" source="Orion">safety</keyword>. The number of eye damage cases that occur during the Diwali celebration is significantly higher than average due to the use of firecrackers. Elder family members should therefore keep an eye on the kids while they participate in the Diwali festivities. A majority of firework-related eye injuries can leave a person permanently blind because of persistent visual loss. Continuous smoke from cracker explosions might irritate the eyes or make them water. Avoid bottle rockets, which are regarded as the riskiest cracker variety, keep a safe distance from burning crackers, wear safety goggles, and refrain from wearing contact lenses while breaking crackers. When an <keyword id="45567" type="General" weightage="20" keywordseo="eye-injury" source="Orion">eye injury</keyword> occurs, do not touch it; if a piece of debris is lodged in the eye, do not remove it; instead, keep your eyes closed and visit an eye doctor; if a chemical enters the eyes, immediately irrigate them for 30 minutes, and then seek immediate medical attention. <cmsannotation type="cmsannotation" annotationid="Do's &amp; Don'ts while bursting crackers" comment="subhead" text="Do's &amp; Don'ts while bursting crackers">Do's &amp; Don'ts while bursting crackers</cmsannotation> Do's: Ensure to buy <keyword id="54214" type="General" weightage="80" keywordseo="fireworks" source="Orion">Fireworks</keyword> from a licensed dealer Keep a bucket of sand or a fire extinguisher handy. Ensure there are no inflammable and combustible materials around the fire-cracking area. Follow all safety precautions issued with the fireworks. Discard used fireworks in a bucket of water Ensure to burst crackers in safe areas that are not crowded Dont's: Don't let children play alone with firecrackers Don't wear synthetic clothes or loose garments; thick cotton clothes are ideal Don't apply cream or oil to the affected area, in case of an eye injury, consult an ophthalmologist immediately Don't light crackers while holding them in your hand; they should always be lighted in open grounds pointing straight up. Don't keep the firecrackers near burning diyas or agarbhattis Each person must take care and caution when celebrating the holiday because injuries from fireworks can also happen to innocent onlookers. Let's promote happiness and joy this Diwali while putting the safety of your loved ones first. (Dr. <keyword id="6158" type="General" weightage="50" keywordseo="pallavi-joshi" source="Orion">Pallavi Joshi</keyword>, Consultant-Cornea, Ocular Surface and Refractive Surgery) SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/delhi-hc-junks-plea-challenging-blanket-ban-on-firecrackers/articleshow/94983590.cms">Delhi HC junks plea challenging blanket ban on firecrackers</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/spend-your-money-on-sweets-says-sc-as-it-turns-down-plea-against-firecracker-ban/articleshow/94987642.cms">Spend your money on sweets says SC as it turns down plea against firecracker ban</a>

Safety Tips: Do's & Don'ts while bursting crackers

<ul><li><keyword id="2467342" type="COMPANY" weightage="20" keywordseo="Vistara">Vistara</keyword>’s safety video was filmed over 14 days in cities/towns covering four Indian states and a Union Territory, featuring a senior member of the airline’s cabin crew and a certified Yoga instructor. </li><li>Vistara has developed the safety video in collaboration with its creative agency partners, <keyword id="2971959" type="PERSON" weightage="20" keywordseo="FCB-India">FCB India</keyword>.</li></ul> Vistara released its first-ever in- flight safety video that will be displayed in its brand-new Airbus A321neo and Boeing 787-9 Dreamliner aircraft, starting 27 August 2020. The new safety video combines necessary safety instructions demonstrated through various Yoga asanas or postures. The key objective of the video is to demonstrate safety instructions in a visually appealing manner to hold the interest and attention of customers. It also aims to take customers on a relaxing journey to some of the most picturesque and off-beat locations across the length and breath of India, showcasing the best of what the country has to offer as a travel destination. This is the first time that an airline of Indian origin has gone beyond aircraft cabins to illustrate <keyword id="9353041" type="COMPANY" weightage="20" keywordseo="In-Flight-Safety">in-flight safety</keyword>. Vistara also became the first airline in India and one of the very few globally to convey the safety messages through sign language in this video. <div type="Youtube" id="EbTxnZ-bIew" title="Vistara's Inflight Safety Video 2020" thumbUrl="https://i.ytimg.com/vi/EbTxnZ-bIew/mqdefault.jpg"></div> Vistara’s safety video was filmed over 14 days in cities/towns covering four Indian states and a Union Territory, featuring a senior member of the airline’s cabin crew and a certified Yoga instructor. The shooting of the video started in sub-zero temperatures up north in Ladakh against the spectacular backdrop of Pangong Lake and inside the Chemrey Monastery. It moved down south to the scenic Kannur beach and to the historic remnants of Hampi in Karnataka, then to the east on the extraordinary Dawki river in Meghalaya, and finally culminating on the grandiose cliffs of Malshej in the Western Ghats of Maharashtra. Vistara’s Chief Commercial Officer, Vinod Kannan, said: “There was no better way to show Vistara’s Indian roots and its global, contemporary outlook than this. Yoga is one of India’s greatest gifts to the world, practiced by hundreds of millions of people, and our country’s diverse landscape continues to surprise natives and visitors alike. The video combines both these aspects with important safety briefing to help travellers remain not just safe, but also arrive feeling fresh at their destinations.” “Safety instructions do not necessarily have to be monotonous, and our intent with this video is to grab the attention of even the most frequent flyers.” Vistara has developed the safety video in collaboration with its creative agency partners, FCB India. The videos will be played in Hindi and English. <keyword id="2903366" type="PERSON" weightage="20" keywordseo="Surjo-Dutt">Surjo Dutt</keyword>, National Creative Director of FCB said, “Most safety instructions videos go unnoticed, playing in the background on our flights. But this one keeps you hooked from the very beginning. The essence of India – Yoga, clubbed with the awe-inspiring offbeat Indian destinations, wrap the life-saving safety briefing in the fabric of Incredible India. It gives the passengers something unprecedented to watch.”

Vistara demonstrates safety instructions through Yoga postures

Amid an increased scrutiny over the alleged proliferation of sexual abuse content about children on its platform, <keyword id="399907" type="General" weightage="100" keywordseo="meta" source="Orion">Meta</keyword> has said it is expanding and updating its <keyword id="6361460" type="General" weightage="20" keywordseo="child-safety" source="Orion">child safety</keyword> features aimed at protecting kids. The company said that in addition to developing technology to tackle this abuse, it hires specialists dedicated to online child safety and sharing information with industry peers and law enforcement. "Predators don't limit their attempts to harm children to online spaces, so it's vital that we work together to stop predators and prevent child exploitation," the company said in a statement late on Friday. Meta said it takes recent allegations about the effectiveness of its work very seriously, and "created a task force to review existing policies, examine technology and enforcement systems we have in place, and make changes that strengthen our protections for young people, ban predators, and remove the networks they use to connect with one another". The task force took immediate steps to strengthen its protections, and child safety teams continue to work on additional measures, the company added. The Wall Street Journal recently detailed how <keyword id="819905" type="General" weightage="80" keywordseo="instagram" source="Orion">Instagram</keyword> and Facebook show inappropriate and sexual child-related content to users. In June, the report detailed how Instagram connects a network of accounts buying and selling child sexual abuse material (CSAM), guiding them to each other via its recommendations algorithm. A follow-up investigation published on Friday showed how the problem extends to Facebook Groups, where there's an ecosystem of pedophile accounts and groups, some with as many as 800,000 members. Meta said that on Instagram, potentially suspicious adults will be prevented from following one another, will not be recommended to each other in places like Explore and Reels, and will not be shown comments from one another on public posts, among other things. "On Facebook, we're using this technology to better find and address certain Groups, Pages and Profiles," said the company. Additionally, Groups whose membership overlaps with other Groups that were removed for violating our child safety policies will not be shown in Search. "We're sending Instagram accounts that exhibit potentially suspicious behaviour to our content reviewers and we'll automatically disable these accounts if they exhibit enough of the 60+ signals we monitor," said the company. After launching a new automated enforcement effort in September, "we saw five times as many automated deletions of Instagram Lives that contained adult nudity and sexual activity." "We actioned over 4 million Reels per month, across Facebook and Instagram globally, for violating our policies," said Meta.

Meta expanding child safety measures as scrutiny mounts

<ul class="summary-list"><li>A common concern people have with <keyword id="1489801" type="PERSON" weightage="60" keywordseo="convertibles">convertibles</keyword> is that they aren't as safe as regular <keyword id="20632" type="ORGANIZATION" weightage="60" keywordseo="Cars">cars</keyword>.</li><li>A new study conducted by <keyword id="259636" type="ORGANIZATION" weightage="60" keywordseo="IIHS">IIHS</keyword> concludes that convertibles are no less dangerous than their non-convertible counterparts.</li><li>These results only apply to convertibles that are 1 to 5 years old, however.</li></ul>Those previously hesitant to get into a modern-day convertible out of <keyword id="46574" type="ORGANIZATION" weightage="60" keywordseo="safety">safety</keyword> concerns can rest easier now. A new study shows that they are just as safe as non-convertible cars. Even though they lack a fixed roof, which is what many understand to be an integral part of a car's structure, late-model convertibles are actually no riskier than their roofed counterparts, according to the <a href="https://www.iihs.org/news/detail/crash-statistics-show-no-added-risk-for-convertibles">Insurance Institute for Highway Safety</a>, which analyzed crash and fatality rates. In a new paper titled "<a href="https://www.iihs.org/topics/bibliography/ref/2206">Crash Rates of Convertible Cars</a>," the agency found that both crash and driver death rates were lower for convertibles than non-convertible versions of the same cars, though the differences in driver death rates were not statistically significant. Eric Teoh, IIHS director of statistical services and the author of the paper, compared rates of driver deaths and police-reported crash involvements between 1 to 5-year-old convertibles and non-convertibles during 2014 to 2018. He also compared crash circumstances — point of impact, rollover, ejection — and behavioral outcomes — speeding, alcohol impairment, seat belt use — for drivers who were killed in crashes. Teoh found that, for convertibles, driver deaths per 10 billion vehicle miles traveled were 11% lower while driver involvements in police-reported crashes per 10 million vehicle miles traveled were 6% lower. He also found that convertibles are driven 1,595 fewer miles on average per year than their non-convertible versions. And that, among fatally injured drivers, convertibles resulted in higher rates of ejection. Despite this, however, Teoh concluded, "Safety concerns associated with convertibles' lack of substantial roof structure were not supported by the results of this study. Minimal differences in behavioral outcomes suggest that the study design minimized differences in the study groups."It's important to reiterate here that IIHS only tested cars that were 1 to 5 years old. These are cars that are built to adhere to modern safety standards. If the thought of riding in your uncle's 1966 Lincoln Continental still gives you pause, that's probably a good instinct to have. Also, <a href="https://www.businessinsider.com/is-it-safe-to-drive-a-convertible-during-coronavirus-2020-6">it's safe to drive a convertible during the COVID-19 pandemic</a>, too.

You Searched For "safety" and got 14 results

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Best pepper spray to buy

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Safety Tips: Do's & Don'ts while bursting crackers

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Vistara demonstrates safety instructions through Yoga postures

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Modern convertibles are just as safe for passengers as regular cars according to a new study

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