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<ul><li>Paytm First Games launches 'Make the Right choice' campaign featuring <keyword id="6354267" type="UNKNOWN" weightage="20" keywordseo="sachin-tendulkar">Sachin Tendulkar</keyword> during IPL 2020.</li><li>Showcases Sachin's incredible journey to inspire millions of Indian to follow their dreams and make it big in life.</li><li>Comprises several films which will be featured across media platforms.</li></ul>Paytm First Games (PFG) has launched its new emotionally appealing marketing campaign with the <keyword id="75717" type="PERSON" weightage="20" keywordseo="Master-Blaster-Sachin-Tendulkar">Master Blaster Sachin Tendulkar</keyword>. Based on the incredible journey of the country's finest sporting legend, the ‘Make the Right Choice’ campaign aspires to encourage millions of fellow citizens to follow their dreams. The campaign also showcases the company’s vision of promoting fantasy sports in the country and inspire budding players to play the skill and strategy-based games on PFG. <div type="Youtube" id="R168HgvIvtI" title="Paytm First Games - Make the Right Choice | Sachin Tendulkar Ad" thumbUrl="https://i.ytimg.com/vi/R168HgvIvtI/mqdefault.jpg"></div> Launched during the ongoing IPL 2020, the first film of the campaign depicts an anecdote from the life of the master blaster. The film starts with a vivid shot of a cricket match being played on a college ground. A coach walks up to a boy in the crowd and asks him "Tera match khatam ho gaya…?” The boy informs that he has skipped his practice to cheer for the team, and gets slapped by the trainer who sternly opines, "Life mein khelna hai ya cheer karna hai?” Perplexed, the boy spends the entire night wondering if he should switch to a new coach. However, he visits the same coach the other day and firmly replies “…life mein khelna hai…” In the next shot, the coach is seen teaching the trademark high-elbow straight drive to the boy and is followed by the scene of Sachin playing the same shot in an ODI in real footage. In an interesting sequence, this real-life event is depicted as a photograph with Sachin standing next to it. Reminiscing the entire episode, he says 'It’s all about the choices you make.' The video concludes with the Paytm First Games' app interface depicting fantasy sports and the logo of the company. These films will be released across broadcast, online and mobile channels over the next few weeks. Sudhanshu Gupta, COO - Paytm First Games said, "Sachin is a true legend and an inspiration for millions across our country. With this brand film, we have shared one of the life-changing moments of Sachin's life wherein he was faced with a difficult choice. We are happy to see that our entire campaign has struck a chord with everyone. It is our humble endeavour to inspire people to make the right choices in life irrespective of how difficult they might seem. The theme fits well with our fantasy sports game as well which requires users to have in-depth know-how and research of the game and players and make strategic choices while making their team." Recently, Paytm First Games announced that it has set aside Rs 300 crore for investing in growing the market for fantasy sports and other online gaming events during this financial year. It confirmed that over the next six months, over 200 live events would be featured on the platform, including international and domestic cricket tournaments, soccer leagues and more.

Paytm First Games brings an anecdote from Sachin Tendulkar’s journey to life to inspire budding players

<ul><li>Paytm is aiming to reach 100 million users in the upcoming T20 league.</li><li>It is going to invest Rs 300 crore on branding and marketing this year.</li><li><keyword id="6354267" type="PERSON" weightage="20" keywordseo="sachin-tendulkar">Sachin Tendulkar</keyword> to promote fantasy sports including cricket, kabaddi, football &amp; basketball.</li></ul>India's homegrown digital financial service platform, Paytm today announced that its subsidiary Paytm First Games (PFG) has roped in global sporting legend Sachin Tendulkar as the brand ambassador. Sachin would be instrumental in creating awareness about the exciting genre of fantasy sports in the country. Other than Fantasy Cricket, he would help PFG promote and generate excitement around all sports including kabaddi, football, and basketball. Paytm First Games is among the leading fantasy sports gaming platforms in the country and the partnership with Sachin will increase its reach in smaller cities and towns. For millions of Indians, Sachin's journey has had a deep impact on their personal lives. He has been the sole inspiration for many to play, watch, and believe in cricket, more as a religion than just a game. By welcoming Sachin as the brand ambassador, PFG hopes to inspire gaming enthusiasts to experience the fantasy sports phenomenon. The company has also set aside Rs 300 crore for investing in growing the market for fantasy sports and other online gaming events during this financial year. It said that over the next six months, 200 plus live events would be featured on the platform including international and domestic cricket tournaments, soccer leagues and more. Sachin Tendulkar said, “Cricket is an engaging sport, and we all tend to have opinions about the game – right from player selection to playing strategies. Paytm First Games will give fans the opportunity to don their thinking hats and experience the thrill of making the correct choices and getting their teams to win. I am happy to partner with Paytm First Games to enable cricket fans to engage more with the ever-popular game of cricket” Sudhanshu Gupta, COO Paytm First Games said, "Cricket is like a religion in the country which inspires over a billion people and fantasy sports takes the fan’s level of engagement to the next level where the user experiences the thrill of playing along with the athletes. As India’s homegrown gaming platform, our vision is to get the sports fans closer to the action with fantasy sports. Most of us have grown up watching the Master Blaster in action. With Sachin as a brand ambassador, we wish to inspire mobile gaming enthusiasts to experience fantasy sports which are about tactics, strategic planning and research." Paytm First Games offers over 50 games where the most popular is fantasy sports where players apply research and strategy to engage with live sporting events. The platform currently engages with over 80 million gaming enthusiasts with the majority of them from smaller cities and towns.

Paytm to invest Rs 300 crore on branding and marketing this year; on-boards Sachin Tendulkar as its endorser

<ul><li>Paytm’s gaming arm <keyword id="7826063" type="UNKNOWN" weightage="20" keywordseo="paytm-first-games">Paytm First Games</keyword> has announced its brand ambassador – the ‘God of cricket’ <keyword id="6354267" type="UNKNOWN" weightage="20" keywordseo="sachin-tendulkar">Sachin Tendulkar</keyword>.</li><li> Paytm First Games is a <keyword id="6370198" type="UNKNOWN" weightage="20" keywordseo="fantasy-gaming">fantasy gaming</keyword> platform for sports like cricket, kabaddi, football, and basketball. </li><li>The app has planned over 200 live events on the platform over the next six months. </li></ul>Paytm’s gaming arm Paytm First Games has announced its brand ambassador – the ‘God of cricket’ Sachin Tendulkar. Paytm First Games is a fantasy gaming platform for sports like cricket, kabaddi, football, and basketball. “Cricket is an engaging sport, and we all tend to have opinions about the game – right from player selection to playing strategies. Paytm First Games will give fans the opportunity to don their thinking hats and experience the thrill of making the correct choices and getting their teams to win,” said Sachin Tendulkar. With Tendulkar on board, Paytm First Games has an elaborate plan to establish its stronghold in the fantasy gaming market. The app aims to get over 100 million users during the upcoming Indian Premier League and has planned over 200 live events on the platform over the next six months. And to do so, the subsidiary of Paytm has also set aside a war chest of ₹300 crore for marketing alone. “As India’s homegrown gaming platform, our vision is to get the sports fans closer to the action with <keyword id="1759314" type="PERSON" weightage="20" keywordseo="Fantasy-Sports">fantasy sports</keyword>,” said Sudhanshu Gupta, COO Paytm First Games. The fantasy gaming market had also seen a slowdown in the first half of the year as no live on-ground events were scheduled. But with the <keyword id="6354312" type="UNKNOWN" weightage="20" keywordseo="IPL">IPL</keyword>, all fantasy gaming apps are betting on a surge in demand. From Paytm First Games to Dream11 to Mobile Premier League, all major fantasy sports operators have also associated with the IPL in terms of sponsorship for more visibility. Dream11, a leading player in the segment, has always bet on IPL to increase its user base and is also getting ready for the cricketing league. Its parent company <a href="https://www.businessinsider.in/business/startups/news/dream11-gets-225-million-in-fresh-funds-valuation-could-hit-2-5-billion-for-the-gaming-unicorn/articleshow/78101706.cms">Dream Sports</a> has also just raised $225 million in funding. According to a KPMG and Indian Federation of Sports Gaming, the number of fantasy sports operators has increased by seven times (~7x) over 2016-2018, while the number of users has grown by over twenty-five times (~25x) from June 2016 to Feb 2019. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/dream11-gets-225-million-in-fresh-funds-valuation-could-hit-2-5-billion-for-the-gaming-unicorn/articleshow/78101706.cms">Dream11's parent firm gets $225 million in fresh funds – valuation could hit $2.5 billion for the gaming unicorn</a> <a href="https://www.businessinsider.in/tech/apps/news/youtube-shorts-is-the-latest-tiktok-alternative-launched-in-beta-in-india/articleshow/78117665.cms">YouTube Shorts is the latest TikTok alternative, launched in beta in India</a>

Sachin Tendulkar is now Paytm First Games’ brand ambassador – with a ₹300 crore marketing spend, the app aims to garner 100 million users during IPL

<ul><li>Fino plans to raise ₹300 crore through fresh issue and ₹1000 through secondary issue.</li><li>It had filed its draft red herring prospectus (DRHP) in July 2021.</li><li>Paytm too was reportedly supposed to get its approval today, but the application is still under process.</li><li>Fino, SEBI has also approved the IPO of Kerala-based vehicle dealer Popular Vehicles</li></ul>India’s market regulator Securities and Exchange Board of India (SEBI) has approved the initial public offering (IPO) of Fino Payments Bank on October 4. The company plans to raise <a href="https://www.businessinsider.in/business/news/fino-payments-bank-files-rs-1300-cr-ipo-papers-with-sebi/articleshow/84924587.cms">₹1,300 crore </a>through this public issue. About ₹300 crore will be raised through the fresh issue, while the rest ₹1,000 crore will be through the secondary issue, offering partial exit to existing shareholders. The company had filed its draft red herring prospectus (DRHP) in July 2021. Founded in 2007 as Fino Fintech Foundation Limited, the company rebranded itself to Fino Fintech Private Limited in 2015. The company was granted in-principle approval by the Reserve Bank of India (RBI) to establish a payments bank the same year. Though, it commenced operations in June 2017. Rishi Gupta is the managing director and chief executive officer of Fino Payments Bank, and was one of the founding members of the Fino Paytech. According to a Zee Business <a href="https://twitter.com/zeebusiness/status/1444944671671611397?s=24">report</a> published earlier today, SEBI was likely to give approval to FIno and One97 Communications, the parent company of digital payments giant Paytm. However, the One97 Communications’ request is still being processed by the market regulator. According to sources, Paytm is likely to get the approval for its IPO this week. The company plans to raise <a href="https://www.businessinsider.in/business/news/paytm-has-filed-for-2-2-billion-ipo/articleshow/84465551.cms">₹16,600 crore </a>($2.2 billion) through this public issue. About half of it would be a fresh issue. Along with Fino, SEBI has also approved the IPO of Kerala-based vehicle dealer Popular Vehicles, which intends to raise ₹700 crore. SEE ALSO <a href="https://www.businessinsider.in/thelife/news/meet-girish-mathrubootham-founder-and-ceo-of-freshworks/articleshow/86453777.cms">Girish Mathrubootham, the son of a retired bank officer who built a $13 billion company in just 10 years</a> <a href="https://www.businessinsider.in/india/news/anil-ambani-sachin-tendulkar-kiran-shaw-and-other-indians-named-in-the-pandora-papers-leak/articleshow/86745435.cms">Anil Ambani, Sachin Tendulkar, Kiran Shaw and other Indians named in the Pandora Papers leak</a> <a href="https://www.businessinsider.in/business/startups/news/byjus-has-raised-1-3-billion-this-year-to-so-far-in-pursuit-of-its-american-dream/articleshow/86745427.cms">Byju’s has raised $1.3 billion this year to so far in pursuit of its American dream</a>

SEBI approves Fino Payments Bank’s ₹1,300 crore IPO, Paytm next in line

<ul><li>The <keyword id="1736801" type="PERSON" weightage="20" keywordseo="Paytm-app">Paytm app</keyword> has been removed from the Google Play Store for violating policies related to unregulated gambling apps.</li><li>This does not affect those who already have the app installed on their phones, but new downloads are not possible at this moment.</li><li>Other apps from the company, like Paytm Money, Paytm Mall and Paytm for Business are still available for download.</li><li>Google said it is in touch with the app’s developers to bring it back on the Play Store.</li></ul>The Paytm app has been removed from the Google Play Store. The reason reported for the removal of the app is that Google doesn’t allow ‘unregulated gambling apps that facilitate sports betting’. According to <a href="https://twitter.com/CNBCTV18Live/status/1306872648429785088">CNBC-TV18</a>, Google had notified developers about this a few days ago. It also said that it is working with Paytm to bring the app back on the Play Store. A search for the Paytm app on the Play Store confirmed the app’s removal. Other apps from the company like Paytm Money, Paytm Mall and Paytm for Business are still available for download. <div type="Article" hostid="261" msid="78187022" title="How to install the Paytm app on Xiaomi, Samsung and other phones" mstype="2" mssubtype="0"></div> On September 18, Google released a <a href="https://india.googleblog.com/">statement</a> saying that it doesn’t allow online casinos or support any unregulated gambling apps that facilitate sports betting. “This includes if an app leads consumers to an external website that allows them to participate in paid tournaments to win real money or cash prizes, it is a violation of our policies.” "When an app violates these policies, we notify the developer of the violation and remove the app from Google Play until the developer brings the app into compliance. And in the case where there are repeated policy violations, we may take more serious action which may include terminating Google Play Developer accounts. Our policies are applied and enforced on all developers consistently," the blog post added. We have reached out to Google for a statement. Big blow to Paytm ahead of IPL starting tomorrow Paytm First Games – which recently onboarded Sachin Tendulkar as its brand ambassador – is the Indian digital payments’ leaders foray into the fantasy gaming segment. Google’s ban is a huge blow to the app as the IPL begins tomorrow and Paytm First Games was hoping to cash in on the cricketing event. Paytm First Games had an elaborate plan to establish its stronghold in the fantasy gaming market. The app aims to get over 100 million users during the upcoming Indian Premier League and has planned over 200 live events on the platform over the next six months. The other popular fantasy sports app Dream11 has never been available on the Playstore. Last year in June, the Bombay High Court had dismissed a PIL filed by an advocate and said that Dream11 is a game of skill and not of chance. The PIL had claimed that the online fantasy league game encourages gambling. Earlier, the Punjab and Haryana High Court too had declared the Dream11 format of fantasy sports as legal. The order said that the game requires considerable skill and judgment. This order was further ratified by the Supreme Court. BJP leader demands ban on online rummy games and apps In the ongoing Parliament session, BJP leader K C Ramamurthy in the Rajya Sabha demanded a ban on online rummy. “Sir, it is a misnomer that rummy is a game of skill. It is gambling and betting money through rummy in the greed of getting more is illegal as it ruins families financially and otherwise. It is unfortunate that many have become addicts, particularly in south India,” he said. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/paytm-says-your-money-is-safe-and-the-app-will-be-back-soon-on-play-store/articleshow/78185321.cms">Paytm says your money is safe and the app will be back soon on Play Store</a> <a href="https://www.businessinsider.in/tech/apps/how-to/how-to-install-the-paytm-app-when-its-not-available-on-google-play-store/articleshow/78187022.cms">How to install the Paytm app on Xiaomi, Samsung and other phones</a>

Paytm app removed from the Google Play Store – big blow to Paytm First Games ahead of the IPL starting tomorrow

<ul><li>The Vijay Shekhar Sharma-led <keyword id="6357120" type="DEFINITION" weightage="20" keywordseo="paytm">Paytm</keyword> has said that the money of all users is safe on the app. </li><li>On September 18, the Paytm app was removed from the <keyword id="6369511" type="UNKNOWN" weightage="20" keywordseo="google-play-store">Google Play Store</keyword>, as Google said it doesn’t allow ‘unregulated gambling apps that facilitate sports betting’.</li><li>The reference was for Paytm First Games which is a fantasy gaming platform. </li></ul>Alleviating the concerns of millions of users, the Vijay Shekhar Sharma-led Paytm has said that the money of all users is safe on the app. <div type="twitter" handle="Paytm" handlename="Paytm" image="http://pbs.twimg.com/profile_images/1300834212912803840/-V1Rz461_normal.jpg" favoritecount="785" retweetcount="246" status="Dear Paytm'ers,Paytm Android app is temporarily unavailable on Google's Play Store for new downloads or updates.… https://t.co/xWmPCXFCuc" createdat="1600420765000" id="1306885530697830400"></div> On September 18, the <a href="https://www.businessinsider.in/tech/apps/news/paytm-app-removed-from-google-play-store/articleshow/78184750.cms">Paytm app was removed from the Google Play Store</a>. The reason reported for the removal of the app is that Google doesn’t allow ‘unregulated gambling apps that facilitate sports betting’. Google Pay vs Paytm As the <keyword id="9959831" type="UNKNOWN" weightage="20" keywordseo="paytm-app-ban">Paytm app ban</keyword> happened, users began to question this as a move from Google to enhance the user base for its own payments app – Google Pay. However, Google released a<a href="https://india.googleblog.com/"> statement</a> saying that it doesn’t allow online casinos or support any unregulated gambling apps that facilitate sports betting. “This includes if an app leads consumers to an external website that allows them to participate in paid tournaments to win real money or cash prizes, it is a violation of our policies.” "When an app violates these policies, we notify the developer of the violation and remove the app from Google Play until the developer brings the app into compliance. And in the case where there are repeated policy violations, we may take more serious action which may include terminating Google Play Developer accounts. Our policies are applied and enforced on all developers consistently," the blog post added. Paytm First Games left hanging Paytm First Games – which recently onboarded Sachin Tendulkar as its brand ambassador – is the Indian digital payments’ leaders foray into the fantasy gaming segment. Google’s ban is a huge blow to the app as the IPL begins tomorrow and Paytm First Games was hoping to cash in on the cricketing event. Paytm First Games had an elaborate plan to establish its stronghold in the fantasy gaming market. The app aims to get over 100 million users during the upcoming Indian Premier League and has planned over 200 live events on the platform over the next six months.

Paytm says your money is safe and the app will be back soon on Play Store

<ul><li><keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> has partnered with autonomous mobility startup <keyword id="9940674" type="UNKNOWN" weightage="20" keywordseo="ottonomy">Ottonomy</keyword> IO to deliver ‘sanitized’ packages. </li><li><keyword id="8378556" type="UNKNOWN" weightage="20" keywordseo="Robot-Delivery">Robot delivery</keyword>, while has been much talked about, is just starting to take off globally. </li><li>E-commerce giant Amazon is also betting on robot deliveries globally. </li></ul>India’s third-largest e-commerce player Snapdeal has said that it has successfully tested <keyword id="16719" type="ENTERTAINMENT" weightage="20" keywordseo="robots">robots</keyword> for e-commerce deliveries. Snapdeal has partnered with autonomous mobility startup Ottonomy IO to deliver ‘sanitized’ packages. During the test run for the robot delivery in Delhi NCR, the robots were placed at the gates of residential societies where a delivery agent came and placed the parcel in a compartment inside the robot. The robot then uses the societies’ map to deliver the goods at the customer’s doorstep. According to the company, these robots are also equipped with ultraviolet lighting to ‘disinfect the packet while navigating to the delivery location’. Snapdeal also said that it is investing heavily in artificial intelligence and machine learning to develop future-oriented capabilities. “We believe that delivery robots will have a unique role to play in e-commerce deliveries in large townships, institutional campuses, and other managed residential environments. <keyword id="8919748" type="UNKNOWN" weightage="20" keywordseo="contactless-delivery">Contactless delivery</keyword> via robotic vehicles is a step in building a safer and convenient future for shoppers”, said Snapdeal spokesperson. The development from Snapdeal comes at a time when the likes of Zomato, Swiggy, Dunzo are experimenting with drone deliveries. In June, the Directorate General of Civil Aviation (DGCA) gave the official nod to delivery companies like Zomato, Swiggy, Dunzo to begin testing beyond visual line of sight (BVLOS) drones for deliveries. While ‘robot delivery’ has been an exciting and much talked about venture for a long time now, it has recently taken off globally as well. Global e-commerce giant Amazon also created a new team that will work on autonomous deliveries called <a href="https://www.usatoday.com/story/tech/2020/07/22/amazon-taking-its-scout-delivery-robots-south/5485106002/">Amazon Scout</a>. These robots, like the one by Ottonomy IO, will be able to roll along sidewalks and deliver parcels. While the COVID-19 pandemic has accelerated the need for contactless deliveries, it is worthy to note that for robot-led deliveries in India to work, it requires a massive overhaul in infrastructure and policy. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/ronnie-screwvala-explains-why-covid-edtech-boom-is-unlike-demonetisation-boost-for-digital-payments/articleshow/78119790.cms">Ronnie Screwvala explains why COVID edtech boom is unlike demonetisation boost for digital payments</a> <a href="https://www.businessinsider.in/business/startups/news/sachin-tendulkar-is-now-paytm-first-games-brand-ambassador-app-aims-to-garner-100-million-users-during-ipl/articleshow/78118256.cms">Sachin Tendulkar is now Paytm First Games’ brand ambassador – with a ₹300 crore marketing spend, the app aims to garner 100 million users during IPL</a>

Snapdeal says it has just tested deliveries using robots and it was successful

<ul><li>Defence Minister <keyword id="6355121" type="UNKNOWN" weightage="20" keywordseo="Rajnath-Singh">Rajnath Singh</keyword> is scheduled to address the Lok Sabha today on the border tensions between India and China. </li><li>The development comes even as China is reportedly laying down fibre cable near <keyword id="837007" type="PERSON" weightage="20" keywordseo="Pangong-Tso-Lake">Pangong Tso lake</keyword>, the latest hotspot between the two countries, for more secure communication. </li><li>The <keyword id="6354416" type="ORGANIZATION" weightage="20" keywordseo="Indian-Army">Indian Army</keyword>, on the other hand, still relies for radio communications. </li></ul>It’s day two of the Indian Parliament's Monsoon session, and Defence Minister Rajnath Singh is scheduled to address an issue that has many on the edge of their seat — the border tensions between India and China. At the Business Advisory Committee that met on Sunday, Parliamentary Affairs Minister Pralhad Joshi had said that the statement will be made keeping in mind the “sensitivities of the situation and the strategic points.” The development comes as China is laying down fibre cable along the banks of Pangong Tso in Eastern Ladakh — the most recent hotspot after Galwan Valley, where both sides are locked in a stand-off — to bolster their communications ahead of winter setting in, according to <a href="https://in.reuters.com/article/us-india-china/india-says-china-laying-cables-to-bolster-communications-at-border-flashpoint-idUSKBN26525E">Reuters</a>. Fibre cable trumps radio communication Fibre cable is a more secure form of communication than radio communications, which the Indian Army uses. It would allow frontline troops to communicate with their bases without being heard. The radio communication that the Indian Army uses is encrypted — so not just anyone can tap into what is being said — but it does raise the likelihood of being intercepted. Officials told Reuters that the progress of laying down these fibre cables is happening at ‘breakneck speed’. Just last week, Indian Foreign Minister S Jaishankar and his Chinese counterpart, Wang Yi, having agreed on a 5-point plan to de-escalate tensions along their shared border on the sidelines of the Shanghai Cooperation Organisation (SCO) meet in Moscow. <a href="https://www.businessinsider.in/defense/news/rajanth-singh-bipin-rawat-ajit-doval-and-three-army-service-chiefs-to-discuss-india-china-border-issue-today/articleshow/78053222.cms">Singh also met</a> with the Chief of Defence Staff (CDS) Bipin Rawat, National Security Advisor (NSA) Ajit Doval, and three Indian Army Service Chiefs. However, not much has changed along the 70-kilometer-long front that forms the southern banks of Pangong Tso. Officials told Reuters that there have been no significant withdrawals, nor have there been any additional reinforcement of troops. The armies are currently situated along the ridges of the disputed border in the location known as the ‘Finger Area’. The Indian Army claims that it has dominated most of the heights with Chinese troops poised along Finger 4. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/sachin-tendulkar-is-now-paytm-first-games-brand-ambassador-app-aims-to-garner-100-million-users-during-ipl/articleshow/78118256.cms">Sachin Tendulkar is now Paytm First Games’ brand ambassador – with a ₹300 crore marketing spend, the app aims to garner 100 million users during IPL</a> <a href="https://www.businessinsider.in/stock-market/news/top-stocks-to-watch-future-retail-pvr-central-bank-icici-bank-spicejet-indiabulls-housing-finance-and-more/articleshow/78117441.cms">op stocks to watch— Future Retail, PVR, Central Bank, ICICI Bank, SpiceJet, Indiabulls Housing Finance and more</a> <a href="https://www.businessinsider.in/tech/apps/news/youtube-shorts-is-the-latest-tiktok-alternative-launched-in-beta-in-india/articleshow/78117665.cms">YouTube Shorts is the latest TikTok alternative, launched in beta in India</a>

Rajnath Singh to address Parliament on India-China border row as tensions continue to simmer in Ladakh

In a significant victory, India got elected as Member of the <keyword id="233455" type="ORGANIZATION" weightage="20" keywordseo="UN-Commission">UN Commission</keyword> on the Status of Women, the principal global body focussed on gender equality and women empowerment, beating China in a hotly-contested election. The Commission on the Status of Women (CSW) is a functional commission of the UN Economic and Social Council (ECOSOC). The 54-member ECOSOC, holding the first plenary meeting of its 2021 session in the General Assembly Hall on Monday, held elections for two seats in the Asia-Pacific States category with Afghanistan, India and China in the fray. Afghanistan, which is led by Ambassador Adela Raz at the UN, garnered 39 votes and India got 38 votes of the 54 ballots cast. China, a permanent member of the UN Security Council, got only 27 votes and could not even cross the half-way mark and also failed to get the required majority of 28 votes. "India wins seat in prestigious #ECOSOC body! India elected Member of Commission on Status of Women #CSW. It's a ringing endorsement of our commitment to promote gender equality and women's empowerment in all our endeavours. We thank member states for their support," India's Permanent Representative to the UN Ambassador T S Tirumurti tweeted. India beat China in the hotly-contested election to the prestigious UN body in the year when the 25th anniversary of the Fourth World Conference on Women, that was held in Beijing in 1995, is being commemorated around the world. It is highly notable and telling that China lost the election to the UN's principal global intergovernmental body exclusively dedicated to the promotion of gender equality and women empowerment when the silver jubilee anniversary of the landmark Beijing conference on women is being commemorated and of which China takes a lot of ownership on. The election result is being seen as sending a strong signal about China's own record of women's equality and empowerment. India's Permanent Mission to the UN worked tirelessly for the hard-fought election, reaching out and sensitising all Member States, sources said. India and Afghanistan will join Argentina, Austria, Dominican Republic, Israel, Latvia, Nigeria, Turkey and Zambia, which were elected by acclamation, to the Commission on the Status of Women for a four-year term beginning from 2021-2025. India's election win at the CSW is highly significant as it comes on the eve of India gearing up to sit at the UN Security Council high table as non-permanent member for a two-year term beginning January 1, 2021. Former UN Assistant Secretary-General and Deputy Executive Director of UN Women Lakshmi Puri congratulated the Indian Mission and Ambassador Tirumurti on the election win. "Victory Earned! #CSW is an important normsetting organ for #Gender #Equality &amp; #WomenEmpowerment &amp; #India has made a significant contribution to evolving global women's human rights standards in UN including #SDG5 in Agenda 2030!," she tweeted, referring to the Sustainable Development Goal of achieving gender equality and empower all women and girls. The Commission on the Status of Women is instrumental in promoting women's rights, documenting the reality of women's lives throughout the world, and shaping global standards on gender equality and the empowerment of women. In 1996, ECOSOC expanded the Commission's mandate and decided that it should take a leading role in monitoring and reviewing progress and problems in the implementation of the Beijing Declaration and Platform for Action, and in mainstreaming a gender perspective in UN activities. SEE ALSO: <a href="https://www.businessinsider.in/defense/news/rajnath-singh-to-address-parliament-on-india-china-border-row-as-tensions-continue-to-simmer-in-ladakh/articleshow/78118498.cms">Rajnath Singh to address Parliament on India-China border row as tensions continue to simmer in Ladakh</a> <a href="https://www.businessinsider.in/business/startups/news/sachin-tendulkar-is-now-paytm-first-games-brand-ambassador-app-aims-to-garner-100-million-users-during-ipl/articleshow/78118256.cms">Sachin Tendulkar is now Paytm First Games’ brand ambassador – with a ₹300 crore marketing spend, the app aims to garner 100 million users during IPL</a> <a href="https://www.businessinsider.in/stock-market/news/top-stocks-to-watch-future-retail-pvr-central-bank-icici-bank-spicejet-indiabulls-housing-finance-and-more/articleshow/78117441.cms">Top stocks to watch— Future Retail, PVR, Central Bank, ICICI Bank, SpiceJet, Indiabulls Housing Finance and more</a>

India beats China to win crucial election to UN commission on women

<ul><li>Tejashwi Yadav clocked over 1.24 million engagements in October overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. </li><li>The IPL was the flavour of the season for cricketers where expectedly India captain and expectant father Virat Kohli topped Twitter engagement with 2.4 million engagements. </li></ul>Twitteet, a social media analytics firm released its October analytics report today. This is the first time social media analytics for Twitter engagement by 20 categories have been done on a daily and monthly basis. The categories whose Twitter engagement have been analysed include Politicians (party-wise), Journalists, Business Leaders Founders &amp; Investors), Sportspersons (cricket and other sports), Movies stars (Bollywood and regional), Authors, Chefs, and Comedians. Here are the winners from some key categories: <ol><li>Politicians – Narendra Modi - 72,15,913 Twitter Engagements</li><li>Bollywood – Sonu Sood - 24,36,601 Twitter Engagements</li><li>Business Head – Anand Mahindra - 4,08,882 Twitter Engagements</li><li>Cricketer – Virat Kohli - 24,65,918 Twitter Engagements</li><li>Sports Star (non-cricket) – Vijender Singh - 4,27,006 Twitter Engagements</li><li>TV Star – Sidharth Shukla - 3,90,901 Twitter Engagements</li><li>Journalist – Deepak Chaurasia - 18,88,720 Twitter Engagements</li><li>Founders – Kunal Shah - 60,093 Twitter Engagements</li><li>Comedians – Kunal Kamra - 11,46,111 Twitter Engagements</li><li>Regional Cinema Star – Mahesh Babu - 7,32,964 Twitter Engagements</li><li>Authors – Anand Ranganathan - 5,36,874 Twitter Engagements</li><li>Investor – Mohandas Pai - 99,741 Twitter Engagements</li></ol>Key highlights of the first report include the remarkable rise of Tejashwi Yadav who clocked over a 1.24 million engagements in October overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. Expectedly, Prime Minster Narendra Modi topped the overall Indian Twitter engagement rankings with over 7.2 million engagements. Among Indian Politicians Congress leader Rahul Gandhi is at #2 with 3.5 million engagements, UP CM Yogi Adityanath and Priyanka Gandhi Vadra were 3rd and 4th in the Indian Politicians engagement rankings. Surprising inclusions in the top 10 among politicians were BJP Spokesperson Sambit Patra at #8 who clocked a 1.1 million engagements; Dr Kumar Vishwas at #5 who got 1.2 million engagements. Sonu Sood’s humanitarian work during the pandemic saw huge resonance on Twitter where even at a Twitter following of a tenth of super star Shah Rukh Khan (Sonu Sood’s 4.6 million followers to SRK’s 41.3 million followers) he topped Twitter engagement among Bollywood Stars with a phenomenal 2.4 million engagements. The Bollywood Badshah Shah Rukh Khan was at #2 with 7.3 lakh engagements. Akshay Kumar with 6.72 lakh engagements was at #3, and Anupam Kher with 4.74 lakh engagements was at #4. Former Maharashtra CM, the late Vilasrao Deshmukh’s actor-son Riteish Deshmukh was at #5 with 4.2 lakh engagements. Pooja Hegde was the surprise entrant into the top 10 with 2.51 lakh engagements. In the Business Leaders category, Anand Mahindra towers over others with over 4 lakh engagements. RPG Group’s Chief Harsh Goenka is at #2 with 2.2 lakh engagements. Chinese mobile phone brands India CEO’s Manu Kumar Jain of XiaoMi and RealMe’s Madhav Sheth are at #3 and #4 respectively with 1.5 lakh and 1.1 lakh engagements respectively. Wipro Chairman Rishad Premji with 49K engagements is at #5, Biocon’s Kiran Mazumdar-Shaw with 41K engagements at #6, Marico’s Harsh Mariwala with 24K engagements is at #7, Micromax co-founder Rahul Sharma with 19K engagements at #8 and Chairman of JSPL and former MP, Naveen Jindal with 16K engagements is at #9. Google’s Global CEO Sundar Pichai with 15K engagements is at #10. The IPL was the flavour of the season for cricketers where expectedly India captain and expectant father Virat Kohli topped Twitter engagement with 2.4 million engagements. Suresh Raina was at #2 with 1.9 million engagements. Former stars Sachin Tendulkar at #3, Harbhajan Singh at #5, and Virendra Sehwag at #6, actively engage with fans and followers on Twitter with 1.5 million; 6.8 lakh and 6.3 lakh engagements. Aakash Chopra, now a commentator is also hugely popular and ranks #4 with over 9.65 lakh engagements on Twitter in October. Perennial favourite Mahendra Singh Dhoni was completely inactive on Twitter in October despite more than 8.1 million followers. Among Indian sports persons, outside of cricket, Olympic medallist and pro-boxer Vijendra Singh tops with 4.27 lakh engagements. Perhaps the India’s best kept secret in sports is veteran pistol shooter, coach and sports enthusiast 88-year old Dadi Chandro Tomar, better known as ‘Shooter Dadi’ from Baghpat, UP. Since learning to shoot when she was well into her sixties she has attained national fame as an accomplished shooter having won more than 30 national championships. She was at #2 in the non-cricket sports category with a phenomenal 2.84 lakh engagements leaving superstars like Saina Nehwal, Babita Phogat and Jwala Gutta behind! In the intensively competitive Journalists category, News Nation’s Deepak Chaurasia topped Twitter engagement with a whopping 1.88 million engagements. Aaj Tak’s Rohit Sardana was at #2 with 1.1 million engagement followed by Sushant Sinha with 1.05 million engagements. Veteran journalist and India Today’s Consulting Editor Rajdeep Sardesai was at # 8 wit6 6.6 lakh engagements and Rana Ayyub was at #6 with 7.6 lakh engagements. In other categories, Comedians and Start-up founders made their mark. Among comedians, Kunal Kamra topped impressively with 1.1 million engagements, followed by Ashish Chanchlani at #2 with 4.92 lakh engagements, Vir Das at #3 with 3.2 lakh engagements, Atul Khatri at #4 with 2.21 lakh engagements and Amit Bhadana with 1.1 lakh engagements at #5. Cred Founder Kunal Shah lead the Business Founders category with 60K engagements and Paytm’s Vijay Shekhar Sharma was next with 23K engagements. Said Twitteet co-founder Sandeep Amar: “Our core objective is to provide social business intelligence, social monitoring and actionable insights to the leaders across various domains and also to businesses and marketers. We run daily analysis of all engagements – which are the total of likes and retweets, collate these every month, across categories; and then slice and dice them to mine actionable insights. At some level a leaders Twitter engagement gives one sense of his connect with his constituents and what are the key issues that matter. We hope to sharpen this data over time and broad base our offerings to other social platforms and geographies.”

Narendra Modi, Sonu Sood and Anand Mahindra top Indian Twitter engagement in October 2020, shows report

<ul><li>As the industry copes with the after-effects of the lockdown, which had paralyzed the logistics and production involved in making ad films, communication around IPL has not been very impressive this year. </li><li>A lot of people have been talking about the dearth of quality ads that stand out or that have created an impact this year. </li><li>We speak to experts to find out the reason behind the dip in quality advertising this year and how ad agencies can buckle up to help their clients reap the best benefits in the upcoming days of IPL. </li></ul>Indian Premier League (IPL) has almost become a festival of its own that gives brands an opportunity to reach out to a huge number of people who are glued to their television sets for close to two months every year. Dream11 IPL 2020’s opening match itself was watched by 200 million people, which indicates why IPL is the biggest marketing opportunity for brands this year to bounce back. IPL also brings along an array of wonderful ads every year. In the early years, brands like Vodafone, Kingfisher and Nestle created some spectacular work to take advantage of this uniquely-engaging event. However, the on-going pandemic has brought in a lot of challenges for agencies. They are producing ads with minimum money, trying to operate within the government guidelines of production and selling it for really expensive slots. They are also expected to create an ad that stands out in a sea full of celebrity-endorsing cliches. And after seeing a lean first-half this year, all kinds of brands are trying to cash in on IPL’s fervor. With this increased pressure and responsibility, agencies are working extra hours to meet clients’ expectations. To top that, an air of despondency is still looming around because of the fear of the unknown, blues of working in isolation, pressure to overperform in a dismal atmosphere, salary cuts, work overload and time-crunch. Ergo, COVID-19 has had a clear impact on the country's creative minds as well, possibly leading to unimpressive production this year. A lot of people have been talking about the dearth of quality ads that stand out or that have created an impact this year. A few experts did appreciate Dream11 and Khatabook for their IPL ads but largely, they were disappointed with the plunge in quality ads. <div type="twitter" handle="anubhavsinha" handlename="Anubhav Sinha" image="http://pbs.twimg.com/profile_images/1297501233310138368/6ehw_DUO_normal.jpg" favoritecount="2869" retweetcount="141" status="Who has Directed the Dream11 commercials? Very nice and all the cricketers are acting so well. @agracadabra" createdat="1600876574000" id="1308797330389229568"></div> Roshan Abbas, MD and Founder, Geometry Encompass took to Twitter and said, “The drought in quality advertising during IPL is mind boggling. Show me one good ad, please one good ad.” <div type="twitter" handle="roshanabbas" handlename="Roshan Abbas" image="http://pbs.twimg.com/profile_images/1296454010052808704/zIDYh7wP_normal.jpg" favoritecount="118" retweetcount="9" status="The drought in quality advertising during IPL is mind boggling. Show me one ad, pls one good ad! @AnantRangaswami" createdat="1600839200000" id="1308640574233223168"></div> On lack of quality, Satbir Singh, Founder and CCO of Thinkstr, commented, “Over the next 45 days, clients are going to spend over 2,000 crores on ads on IPL. About 500 crores on celebrities. And, looking at the ads, a couple of crores in creative fees.” <div type="twitter" handle="thesatbir" handlename="Satbir Singh" image="http://pbs.twimg.com/profile_images/1263439382133927941/1jXTTKoe_normal.jpg" favoritecount="506" retweetcount="68" status="Over the next 45 days, clients are going to spend over 2,000 crores on ads on IPL. About 500 crores on celebrities.… https://t.co/nKQbSM3jz9" createdat="1600616932000" id="1307708312478121984"></div> <div type="twitter" handle="dabas_jeetu" handlename="Jitender Dabas" image="http://pbs.twimg.com/profile_images/1137186055126278145/nFmzhBxz_normal.jpg" favoritecount="19" retweetcount="2" status="Buy the most expensive raw ingredients in large quantities, spend more money on fancy ingredients &amp; spices ... the… https://t.co/1qPtZMGY8Y" createdat="1600664254000" id="1307906794367246336"></div> <div type="twitter" handle="abidmg" handlename="Abid. M" image="http://pbs.twimg.com/profile_images/1275706817524510721/zTzvK04N_normal.jpg" favoritecount="2" retweetcount="2" status="No wonder ads are looking lousy these days. Increase creative budgets. Make better ads. https://t.co/PUDONAwtWE" createdat="1600659487000" id="1307886799818170369"></div> <div type="twitter" handle="SlyandSulk" handlename="What's in a name?" image="http://pbs.twimg.com/profile_images/1261406875750330368/LSIs7HNY_normal.jpg" favoritecount="3" retweetcount="2" status="Advertising industry leadership is equally at fault. &quot;20 lakh me campaign kar denge saar&quot;&quot;20 lakh me campaign ka… https://t.co/j4iPPLkWM7" createdat="1600664558000" id="1307908069876137984"></div> Lloyd Mathias, Business Strategist and former HP, Asia Marketing Head found this year’s IPL to be quite disappointing. He said, “I guess in their keenness to use cricket and cricket stars the brand proposition has got lost. There are a few exceptions though. My personal favourite is the Swiggy spots – esp. the middle aged men getting together to watch IPL. Harsha Bhogle’s commentary at a key moment lends a great touch. IPL sponsor Dream 11’s ads using the superstars in classic gully street cricket situations with the line ‘yeh apna game hain’ is funny, endearing and tells consumers everyone is an equal when it comes to Dream 11.” On whether lockdown has impacted industry’s creativity, Mathias said, “Not really. I think many advertisers think that a spot in the IPL must be anchored in cricket – and sometimes the best spots have little to do with the sport. Vodafone’s zoozoos are a great case in point.” On the other hand, Ambi Parameswaran, Founder, Brand-Building helped us look at the brighter side and appreciated brands who have trusted in advertising despite seeing gloomy days. Parameswaran said, “There is a lot of debate on the fall of creative quality of ads in this year’s IPL. But this is a false argument. The country faced a severe lockdown and even now the movie halls are yet to open. Film shootings are happening in stages. So it is futile to say that why are the ads not their sparkling best. Instead we should applaud the brands that have boldly decided to advertise. These brands are demonstrating their faith in advertising and its effectiveness. Yes, there is a surfeit of tech-enabled brands and that is to be expected. But there are also so many auto brands, consumer product brands, consumer service brands, etc., that have decided to bet on IPL. Each and every one of those brands needs to be praised and not criticised for their relative tame creative quality. Research has shown, over a broad range of products, the creative quality may account for just about 7 - 11 % of ad effectiveness. The balance rests with media weight and the core messaging. So let us put our hands together for those brave brands who have decided to stimulate the market, nudge the consumer out of their inertia, to start spending.” Earlier while conceptualising TV ads, production challenges were given scant thought while approving scripts. However today, the starting point of conceptualising creatives would be around the associated production constraints, which Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said is one of the reasons why IPL ads are impacted this year. Mitra said, “All these constraints and challenges are visible in the ads being played during IPL 2020. However, these challenging times are also the litmus test of the true creative potential of the creative teams. Due to cuts in marketing budgets, ads have probably been made on much lower budgets. Further given the safety protocols to be followed these days you can see that most brand ads are either old ones or shot with solo models, or using animation. Viewers would also be seeing ads with those filters in mind and therefore be tempering their expectations of the entertainment value of the ads. Still, IPL 2020 could have been the ideal opportunity for brands and agencies to showcase some real creative talent, and to show that creativity and the power of idea can rise above the constraints of low budgets or execution constraints. To that extent, the display of creative thinking has been rather disappointing. For me, the Dream 11 ads are the only ones that stand out for making a serious attempt at creating a series of engaging ads.” Albeit, Kuber Chopra, Founder, Creative &amp; Strategy Director, Rasta, said that lack of creativity is not due to lockdown constraints. Chopra said, “I don't think one should attribute this lack of creativity to the lockdown because all good creatives enjoy good constraints. I am personally just really surprised that no one has done anything contextual which is focussed on the consumers who’ve been dealing with the pandemic. For instance the ad by Paytm featuring Sachin Tendulkar is quite campy where the service is also lost. I really like Dream11’s focus on the active fan. It is also good to see how the cricket demigods have been humanised and are happy to be part of the sobering script. In my opinion, ads need to have some cultural connect with viewers and much of this is missing as is evident even in the ad for Apple 11.” “It’s surprising how brands haven't taken a chance with either new stories or fresh treatment. Decision-makers and creative heads have chosen to be safe,” added Chopra. IPL is considered India’s Super Bowl, not only because it’s the biggest sporting event but also because over the years, it has come to become the benchmark for creativity in advertisements. Shashwat Das, Founder, Almond Branding, said, “Whether it was the iconic Zoozoos or Jio dhan dhanadan, Amazon’s Chonkpur Cheetahs or IPL’s own Jumping Japang campaign, we always looked up to what’s new and path-breaking each season. The expectations have only grown over the years. However, this season, apart from the funny series of Dream11 ads nothing else have yet got people talking. With more digital viewers of IPL this year than ever before, the engagement and online conversations that a brand can pull is the biggest success parameter. Sadly I still remember the DLF Maxima from the initial days of IPL more than any brand campaign this season. I am hoping as the game progresses, brands will rise to the occasion and surprise us.” On how ad agencies can buckle up to help their clients reap the best benefits in the upcoming days of IPL, Sameer Makani, Co-Founder and Managing Director Makani Creatives said, “The industry is still coping up with the after-effects of the lockdown which had led to paralyzing the logistics and production involved in making ad films. Although progress in digital advertising is visible, the attention span of the audience is significantly reduced. Today, it’s about opting for a more concentrated approach and creating content that resonates with the audience instead of conventional carpet bombing. For instance – video content has become an excellent medium to touch, feel and engage with the audience in this new normal. It has helped several brands in channelizing the content in a manner that helps in leverage relationship with customers. The quality of ads depends on how well the advertiser is capable of sending the message and how well the audience perceives the message. This is an opportunity for brands to understand and conceptualize ads as per needs.” The story is not over yet Mathias anticipates that things will change as we get deeper into the league. He said, “I would expect a few brands may release fresh creatives as the tournament progresses. Given that viewership of the IPL has been phenomenal in the first phase and the tournament will build up to the festive season – there should be better advertising on the anvil.” Chopra is hoping to see smaller brands shine on Disney+ Hotstar. “I’m rooting for the iconic equivalent of 'Flipkart Kids' from the ed-tech folks who’ve heavily invested in the IPL. It’s really their moment to own. As a footnote, I’d keep an eye on Disney+ Hotstar -- where smaller advertisers can express themselves efficiently with lower media spends,” said he.

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