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6 mins read

Top 10 richest cricketers in the world in 2024

Cricket holds a special place in the hearts of Indians, and it's hugely popular not only in India b…

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3 mins read

With 30 brands each, Kohli, Dhoni & Rohit Sharma rule Indian sports endorsements

Indian cricket players dominate the celebrity endorsement market, receiving 85% of the total endors…

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1 min read

Sachin Tendulkar sues Australian company Spartan for a missed payment of $2 million

According to reports, he is the third-highest paid sports brand ambassador in India after …

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2 mins read

Paytm First Games brings an anecdote from Sachin Tendulkar’s journey to life to inspire budding players

Recently, Paytm First Games announced that it has set aside Rs 300 crore for investing in growing t…

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1 min read

Sachin Tendulkar invests in used car platform Spinny

Tendulkar is a strategic investor in the company, as well as lead brand endorser. "Our countr…

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7 mins read

What makes Virat Kohli the most loved brand ambassador during IPL

Kohli is one of the most visible faces on television with more than 17 brands in his kitty

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2 mins read

JSW Sports to manage cricketer Shafali Verma’s commercial and brand partnerships

“I’m absolutely thrilled to sign with JSW Sports. The organisation has played a massive role i…

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2 mins read

Sachin Tendulkar is now Paytm First Games’ brand ambassador – with a ₹300 crore marketing spend, the app aims to garner 100 million users during IPL

Paytm’s gaming arm Paytm First Games has announced its brand ambassador – the ‘God of cricket’ Sach…

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5 mins read

Campa has to go beyond invitation price to build the brand & distribution network

The launch of Campa-Cola is right not just from the season point of view but also because the heat …

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8 mins read

With a $2 million funding from Sachin Tendulkar, Rajan Navani of digital entertainment and tech company JetSynthesys shares the roadmap ahead

JetSynthesys will use the funding to strengthen its existing catalogue of products and platforms un…

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2 mins read

Unacademy's latest film is an ode to the life of its recent investor and Master Blaster, Sachin Tendulkar

The film celebrates the ‘never give up’ spirit by commemorating some of the most challenging times …

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2 mins read

Sachin Tendulkar picks up a strategic stake in edtech unicorn Unacademy – will also develop a sports learning category on the platform

“With this partnership, we are creating an unmatched learning experience by having Sachin share …

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1 min read

God Of Good Life: How Sachin Is Minting His Millions And Spending Them

Curtains will fall on his 24-year-long international cricket career when Sachin Ramesh Tendulkar pl…

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1 min read

IN PICS: Sachin Tendulkar’s innings as an entrepreneur

Even five years after his retirement from professional cricket, he is one of the highest paid br…

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2 mins read

Indian fashion labels are lining up to go public — Fashion brand BIBA files for IPO after Fabindia

Women’s fashion brand Biba Fashions is all set to come up with an initial public offering (IPO) as …