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Top 10 richest cricketers in the world in 2024
Cricket holds a special place in the hearts of Indians, and it's hugely popular not only in India b…
Bhakti Makwana
With 30 brands each, Kohli, Dhoni & Rohit Sharma rule Indian sports endorsements
Indian cricket players dominate the celebrity endorsement market, receiving 85% of the total endors…
Paytm to invest Rs 300 crore on branding and marketing this year; on-boards Sachin Tendulkar as its endorser
The platform currently engages with over 80 million gaming enthusiasts.
Decoding Rahul Dravid’s rising popularity among brands
The revival of brand Rahul Dravid
Sachin Tendulkar sues Australian company Spartan for a missed payment of $2 million
According to reports, he is the third-highest paid sports brand ambassador in India after …
Paytm First Games brings an anecdote from Sachin Tendulkar’s journey to life to inspire budding players
Recently, Paytm First Games announced that it has set aside Rs 300 crore for investing in growing t…
Sachin Tendulkar invests in used car platform Spinny
Tendulkar is a strategic investor in the company, as well as lead brand endorser. "Our countr…
Sachin Tendulkar’s brand value is the third-highest among all cricketers despite retiring 7 years ago from international cricket: Report
In terms of monetary value, Sachin Tendulkar stood at Rs 1.67 billion
What makes Virat Kohli the most loved brand ambassador during IPL
Kohli is one of the most visible faces on television with more than 17 brands in his kitty
JSW Sports to manage cricketer Shafali Verma’s commercial and brand partnerships
“I’m absolutely thrilled to sign with JSW Sports. The organisation has played a massive role i…
Sachin Tendulkar is now Paytm First Games’ brand ambassador – with a ₹300 crore marketing spend, the app aims to garner 100 million users during IPL
Paytm’s gaming arm Paytm First Games has announced its brand ambassador – the ‘God of cricket’ Sach…
Campa has to go beyond invitation price to build the brand & distribution network
The launch of Campa-Cola is right not just from the season point of view but also because the heat …
With a $2 million funding from Sachin Tendulkar, Rajan Navani of digital entertainment and tech company JetSynthesys shares the roadmap ahead
JetSynthesys will use the funding to strengthen its existing catalogue of products and platforms un…
Unacademy’s new IPL ad inspires the audience to learn from their own mistakes; garners 15 million views across social media channels
The film draws an interesting correlation between cricket and education yet again
Unacademy's latest film is an ode to the life of its recent investor and Master Blaster, Sachin Tendulkar
The film celebrates the ‘never give up’ spirit by commemorating some of the most challenging times …
Sachin Tendulkar picks up a strategic stake in edtech unicorn Unacademy – will also develop a sports learning category on the platform
“With this partnership, we are creating an unmatched learning experience by having Sachin share …
God Of Good Life: How Sachin Is Minting His Millions And Spending Them
Curtains will fall on his 24-year-long international cricket career when Sachin Ramesh Tendulkar pl…
IN PICS: Sachin Tendulkar’s innings as an entrepreneur
Even five years after his retirement from professional cricket, he is one of the highest paid br…
Indian fashion labels are lining up to go public — Fashion brand BIBA files for IPO after Fabindia
Women’s fashion brand Biba Fashions is all set to come up with an initial public offering (IPO) as …