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Decoding Rahul Dravid’s rising popularity among brands
The revival of brand Rahul Dravid
Indian fashion labels are lining up to go public — Fashion brand BIBA files for IPO after Fabindia
Women’s fashion brand Biba Fashions is all set to come up with an initial public offering (IPO) as …
Virat Kohli hits a sixer on Instagram, becomes the first Indian to hit 50M followers
Kohli had replaced the ‘captain cool’ MS Dhoni to lead the Indian cricket team, in 2014. Dho…
Wear what Sachin Tendulkar likes as the master blaster is launching his men’s apparel brand- True Blue
"The thought of crafting something highly iconic, that every Indian can talk to, has been on my min…
5 ways how Sachin Tendulkar is aiding the start-up revolution!
The start-up revolution is on our face now and there are innumerable names on the sea. Pramod, wh…
Coca-Cola shows the door to Sachin, only to welcome Sourav!
"This deal should give Coca-Cola bigger clout in sports circles - mainly cricket and football. Sour…
God Of Good Life: How Sachin Is Minting His Millions And Spending Them
Curtains will fall on his 24-year-long international cricket career when Sachin Ramesh Tendulkar pl…
Virat Kohli creates another record but off-the-field, signs Rs 110 crore deal with Puma
Kohli will be working with the German company to launch a signature line of sports lifestyle produc…
Air Conditioner and Water Purifier brand Livpure is aiming to become one of the top five players in Sleep and Wellness Category by 2023
How Livpure managed to expand its product portfolio during the lockdown when other brands tightened…
Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report
Virat Kohli, as expected, did well on recall too, and came third in the recall rankings.
Sachin Tendulkar is the first cricketer in the world to become a LinkedIn Influencer
In his first post on LinkedIn, Sachin Tendulkar shared his thoughts on:
It’s Amazon vs Walmart in the battle for India’s Black Friday
Much like Thanksgiving in America and November 11 in China, Diwali – India’s festival of lights …
Indians, on an average took 6.7 trips in the past year with an average spending on a leisure being Rs 55,176
Travel is no longer a luxury spend for Indians as increased willingness to spend and the rise of on…
PV Sindhu - Gone humble, will return a Millionaire Superstar
If this was not enough, a Vijayawada-based top jewellery showroom chain said he is keen on signing …
Yuvi means business! Know what is keeping the cricket star occupied off the field
Over a period of three to five years, Yuvi will put about Rs 50 crore in this new venture fund, whi…
Amitabh Bachchan, Priyanka Chopra will power up Swachh Bharat Abhiyan
Reportedly, the government has reached out to the actors for featuring in radio advertisements on R…
14 most interesting stump mike conversations ever recorded
In 1989, young Sachin was facing the best bowlers in cricket. As the Pakistani crowds jeered an…
Virat Kohli, an asset to the advertisers and a treat to the audience
It was in 2014 that Kohli had set the endorsements world abuzz when he signed Rs 10 crore per annum…
Look out Sachin and Dhoni! Saina Nehwal becomes top female sports endorser
World Number 2 in women’s singles, Nehwal, signed the two-year deal pegged at around Rs 1.5 crore, …