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3 mins read
With 30 brands each, Kohli, Dhoni & Rohit Sharma rule Indian sports endorsements
Indian cricket players dominate the celebrity endorsement market, receiving 85% of the total endors…
5 mins read
Campa has to go beyond invitation price to build the brand & distribution network
The launch of Campa-Cola is right not just from the season point of view but also because the heat …
8 mins read
With a $2 million funding from Sachin Tendulkar, Rajan Navani of digital entertainment and tech company JetSynthesys shares the roadmap ahead
JetSynthesys will use the funding to strengthen its existing catalogue of products and platforms un…
2 mins read
Unacademy's latest film is an ode to the life of its recent investor and Master Blaster, Sachin Tendulkar
The film celebrates the ‘never give up’ spirit by commemorating some of the most challenging times …
1 min read
Sachin Tendulkar sues Australian company Spartan for a missed payment of $2 million
According to reports, he is the third-highest paid sports brand ambassador in India after …
7 mins read
Ahead of Boxing Day Test, Sachin Tendulkar says India's tour of Australia was not planned right— Kohli's men should have played T20s first
The only way out for the Indian cricketers to overcome the crushing defeat to Australia in the firs…
2 mins read
LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performance
The new features will help marketers easily reach new audiences with the right content, amplify bra…
2 mins read
Sachin Tendulkar picks up a strategic stake in edtech unicorn Unacademy – will also develop a sports learning category on the platform
“With this partnership, we are creating an unmatched learning experience by having Sachin share …
4 mins read
Pele was true King, God for us says Indian football icon Bhaichung Bhutia
Emotional tributes poured in from all quarters in memory of legendary Pele with Indian football ico…
PTI
1 min read
IN PICS: Sachin Tendulkar’s innings as an entrepreneur
Even five years after his retirement from professional cricket, he is one of the highest paid br…
5 mins read
Decoding Rahul Dravid’s rising popularity among brands
The revival of brand Rahul Dravid
2 mins read
Sachin Tendulkar's 2011 World Cup triumph named the best Laureus sporting moment
Legendary batsman Sachin Tendulkar has won the greatest Laureus Sporting Moment Award in the last 2…
3 mins read
How brands can be there for their audience during a crisis and build a loyal following
Your community can drive long-term ROI
2 mins read
When Sachin Tendulkar, MS Dhoni and Mithali Raj said 'Mutual Funds Sahi Hai'
The new campaign has been conceptualized by Wunderman Thompson South Asia
2 mins read
Indian fashion labels are lining up to go public — Fashion brand BIBA files for IPO after Fabindia
Women’s fashion brand Biba Fashions is all set to come up with an initial public offering (IPO) as …
2 mins read
Virat Kohli hits a sixer on Instagram, becomes the first Indian to hit 50M followers
Kohli had replaced the ‘captain cool’ MS Dhoni to lead the Indian cricket team, in 2014. Dho…
1 min read
Today is Sachin Tendulkar’s birthday and these Amul ads describe his journey beautifully
We all have cheered and celebrated his fours, sixes and centuries and also stood by him during his …
6 mins read
LinkedIn is the most expensive digital advertising platform but is it worth it?
If you've ever tried running advertisements on the professional networking site LinkedIn, then you …
1 min read
Wear what Sachin Tendulkar likes as the master blaster is launching his men’s apparel brand- True Blue
"The thought of crafting something highly iconic, that every Indian can talk to, has been on my min…
1 min read
After Sachin Tendulkar the cricketer, here comes Sachin Tendulkar, the entrepreneur-cum-singer
"It will allow me to get closer to my fans. My journey started as a 10-year-old who saw India win t…