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<ul><li>LinkedIn's new platform features will help marketers easily grow and deepen their engagement with their audience, in today’s evolving world of work. </li><li>These new additions to the <keyword id="9901193" type="General" weightage="20" keywordseo="linkedin-marketing-solutions" source="Orion">LinkedIn Marketing Solutions</keyword> (LMS) portfolio will enable marketers to exercise community-building through long-form content, achieve greater reach with Live Events, and optimize how they measure against their brand-building goals.</li></ul>LinkedIn has launched new platform features that will help marketers easily grow and deepen their engagement with their audience, in today’s evolving world of work. These new additions to the LinkedIn Marketing Solutions (LMS) portfolio will enable marketers to exercise community-building through long-form content, achieve greater reach with Live Events, and optimize how they measure against their brand-building goals. Commenting on the launch of these new features, Sachin Sharma, Director, LinkedIn Marketing Solutions for India, said, “As these dynamic times continue to change how we work, do business, and practice engagement, marketers today are exploring ways to build easier, more meaningful ways to connect with their audiences. At LinkedIn, we are heavily inspired by the efforts of marketers who continue to build communities despite the many volatilities of today’s day and age. To facilitate their efforts, we’re adding new features to the LMS portfolio that can help them reach more of their targeted audiences, and grow their brand community more seamlessly — all while measuring impact in easier ways.” Tools for marketers to grow their audience and amplify brand presence: Articles for Pages: Build Community with Long-Form Content Informative and credible content remains a highly effective way to connect with audiences and develop a reputation for trusted thought leadership. The challenge is that it’s increasingly difficult to draw readers to a traditional company blog. Articles for Pages gives the user ease of access as it’s a click on the social platform and there is a higher possibility of them discovering it which presents an opportunity to engage once the audience gets there. While members on LinkedIn have long had the ability to draft and publish long-form articles on the platform, organizations have been limited to character counts for organic posts in the feed. That’s no longer the case with Articles for Pages, which allows the business to grow its community through - · Engaging members with professional content that can be consumed without leaving the platform. · Producing and sharing robust content, exploring key topics at length with rich media, links, pull quotes, and more. · Sparking visible and inviting conversations with the community in the comments section, whilst mirroring the engagement elements of a social post. · Encouraging valuable next-step actions, like following the Page, clicking through to the company’s website, or downloading a resource. · Accessing detailed audience insights to learn about the firmographics of people reading and interacting with the content. 2. Unlock Greater Exposure and Engagement with Live Events LinkedIn has launched the most awaited “Scheduled LinkedIn Live” and “LinkedIn Events” to work better together for maximum reach and engagement. This will be delivered on the LinkedIn Live Events platform. LinkedIn Events is an all-in-one simplified experience that pulls together the reach and engagement of the native live-streaming tool with the planning and targeting which enabling users to: · Sponsor your stream in advance to a targeted audience · Auto-notify event registrants and a subset of Page followers when your event goes live · Amass views on your public Live Event post from anyone on LinkedIn, whether they’ve hit “Attend” or not, during and after the show · Easily share the replay of your Live Event content for maximum distribution and value Virtual events are fast becoming a cornerstone of community-building as more growth activity shifts to the digital space. We want to make it as easy as possible for you and interested attendees to find each other at scale. Additional updates include: · Fewer followers are required for access to LinkedIn Live · Automated and expedited review process for LinkedIn Live applicants · All Page Admins can go live once a Page is approved · An expanded registration form for Events · A lead management integration with one of our partners, Zapier 3. Measure and Optimize Brand Awareness on LinkedIn Additionally, LinkedIn has added three new enhancements designed to help its users seamlessly accomplish and measure against their brand-building goals - · Brand Lift Testing: This new feature allows the users to measure the impact of LinkedIn Ads on their brand by taking a baseline of your brand’s perception and then testing the brand impact of those ads against key metrics. · Reach Optimization: This feature allows users to optimize toward the number of unique member accounts that are shown ads, easily increasing your brand’s exposure to new and relevant audiences. · Reach/Frequency Forecasting and Reporting: With these new features, users can easily view the predicted reach and frequency for your Brand Awareness campaigns within the Forecasting Tool and measure their results in the Campaign Manager reporting. LinkedIn aims to support its users in expanding in their community and these features of native long-form content, virtual events, and data-driven optimization tools will help them engage with their audience, and maximize the impact.

LinkedIn launches new features for marketers to grow and deepen community engagement

<ul><li><keyword id="28120" type="COMPANY" weightage="20" keywordseo="Linkedin">LinkedIn</keyword> has launched new features that will help marketers easily reach new audiences with the right content, amplify brand presence, and drive business. </li><li>These new additions to the <keyword id="9901193" type="COMPANY" weightage="20" keywordseo="linkedin-marketing-solutions">LinkedIn Marketing Solutions</keyword> (LMS) will also provide marketers with deeper audience insights, making it easier to track campaign performance.</li></ul>LinkedIn has launched new platform features that will help marketers easily reach new audiences with the right content, amplify brand presence, and drive business. These new additions to the LinkedIn Marketing Solutions (LMS) will also provide marketers with deeper audience insights, making it easier to track campaign performance. Commenting on the launch of these new features, <keyword id="30016" type="PERSON" weightage="20" keywordseo="Sachin-Sharma">Sachin Sharma</keyword>, Director, LinkedIn Marketing Solutions for India, said, “Navigating through the present volatility and unpredictability has made ‘time’ an even more valuable asset for marketers today, who continue to wear many hats and juggle many responsibilities. Ergo, understanding when and how to easily shift organic marketing activities to paid advertising for maximum impact is imperative. We’ve added new features to the LMS portfolio that will arm marketers with the right insights and resources to help marketers seamlessly reach more of their targeted audiences and grow their brand community, all while measuring impact in easier ways.” Tools for marketers to grow their audience and amplify brand presence: Boosting: Marketers can now 'boost' any organic post that they notice is performing well, simply with the click of a button and a few payment details. This will help them turn organic posts into paid ads that appear on the LinkedIn feed, directly from their LinkedIn page. The new feature also helps marketers decide whether to boost posts in real-time based on performance, vs. putting money behind their strategy upfront. <keyword id="11409508" type="UNKNOWN" weightage="20" keywordseo="event-ads">Event Ads</keyword>: This feature will help promote an event by highlighting key event details, like date, time, and how to join the event, to an entirely new audience, while also allowing members to learn if a mutual connection has expressed interest in attending. By appearing right in the LinkedIn feed, this new addition will also help marketers amplify their events with eye-catching ads to maximize attendance, and gain valuable insight into the impact of their Event spend. <keyword id="11409507" type="UNKNOWN" weightage="20" keywordseo="custom-streaming">Custom Streaming</keyword>: LinkedIn data shows that LinkedIn Live streams have increased more than 400% year-over-year, in the past year. Custom Streaming helps marketers broadcast their LinkedIn Live streams more easily through streaming tools such as Zoom, WebEx, or OBS. In the coming months, LinkedIn will be enabling an option to go live with <keyword id="10387" type="COMPANY" weightage="20" keywordseo="Microsoft">Microsoft</keyword> Teams. New analytics and measurement tools for deeper insight into audiences: o Event Analytics: Powered by LinkedIn data, this new tool will provide marketers and event organizers with aggregated insights into the reach, engagement, and firmographic metrics that will help them communicate the value of their events and optimize for future ones. Mobile Page Analytics: With mobile page analytics, marketers can now measure performance ‘on-the-go’. This new analytics tool will provide insights into how a brand LinkedIn Page is performing, whether organic or paid, all from within the LinkedIn mobile app.

LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performance

<ul><li><keyword id="30016" type="PERSON" weightage="20" keywordseo="Sachin-Sharma">Sachin Sharma</keyword>, Director of <keyword id="9901193" type="COMPANY" weightage="20" keywordseo="linkedin-marketing-solutions">LinkedIn Marketing Solutions</keyword>, India writes how your community can help drive long-term ROI. </li><li>He suggests a few ways in which your brand can build ROI on <keyword id="28120" type="COMPANY" weightage="20" keywordseo="Linkedin">LinkedIn</keyword>. </li></ul>Amidst the unprecedented physical boundaries imposed by COVID-19, the virtual world has continued to bind us together. Conversations are on the rise, but this time more frequently, authentically, and virtually. This surge in online adoption during the crisis is a call for marketers globally to get one step closer to their communities (not literally). Brands now need to join the conversation and add value by being there for their stakeholders. They can offer knowledge, support, guidance, and create relevant opportunities for participation. Brands that show up and keep their stakeholders engaged today are likely to convert them into loyal advocates for the long term. It’s a tall order, but the good news is that online communities make it pretty easy to start and reasonably intuitive to carry on. Communities are a great way for brands to show up and build sustainable relationships, organically. While most marketers focus their budgets and efforts on demand-generation, investing in communities can help balance short-term demand goals with longer-term brand efforts, at no extra cost! Edtech major UpGrad has been a forerunner in nurturing their community of intent-driven learners, thereby balancing their brand and demand efforts, and <a href="https://business.linkedin.com/marketing-solutions/case-studies/upgrad?src=other&amp;trk=businesinsider">achieving significant ROI on LinkedIn</a>. Your Company Page is key: On LinkedIn, a brand’s page is where your customers, advocates, prospects and employees - all come together. Make sure you pay attention to your brand presence and keep this page relevant and active at all times. Join conversations that matter: Leverage online tools to understand the conversations your target audience is engaging in and their content consumption preferences. Keep an eye on LinkedIn’s trending storylines for relevant topics you can weigh in on. Create a content calendar: Build a simple content calendar of topics you’ll cover. Leverage different formats such as documents, imagery and videos to engage consumers who may have varied preferences of content consumption. With physical events suspended, virtual events are a great way to provide the social interactions that people crave with their colleagues and leaders. More dialogue: Create opportunities for a two-way conversation with your community members - asking questions, garnering feedback through polls and adding to an ongoing discussion makes the brand ‘one of the community members’, drumming up fans for life. Be a thought leader, but also an excellent community member Considering that the most engaged communities bring customers, employees, prospects and advocates together, the content on the platform needs to encompass the diversity of interest. Thought leadership, storytelling, and culture are three key avenues to nurture enduring dialogues across stakeholders. Publishing thought leadership content is an excellent way for leaders to champion their brand purpose and the actions they are taking to support the larger community. Combine that with brand content that facilitates existing user-led conversations, and people see a brand that’s like a friend in need. Stories that followers can truly connect with go a long way in building interest within the community as well. Storytelling works particularly well for creating an emotional connect by humanizing the brand. Among the brands that have been quick to leverage their LinkedIn page to tell their story and stay top of mind, was banking leader, ICICI Bank. Their <a href="https://www.linkedin.com/feed/hashtag/bankingonyou/">#BankingOnYou</a> campaign assured followers that ICICI Bank was right by their side in navigating change. They called on customers to step up to play their part, giving them a role to play in their transition to digital banking, thus keeping them engaged while building trust for the long term. Finally, leveraging your employee network to showcase your company culture is a great way to show and not tell. Content shared by employees has 2X the engagement of content shared by a company. Encourage the leadership team or subject matter experts in your company to share your posts regularly and you can amplify their own content in return. Larsen &amp; Toubro Technology Services took to online communities to demonstrate their willingness to support businesses that are trying to make the transition to virtual. The brand’s <a href="https://www.linkedin.com/feed/hashtag/engineersfromthehomedesk/">#EngineersFromTheHomeDesk</a> campaign has its leaders take viewers through tips and insights on how to shift their businesses to a virtual set-up. Communities, when managed well and consistently, become increasingly self-reliant on the back of engaged members. Brands can step up and ask questions, join ongoing discussions and introduce owned hashtags to establish themselves as ‘one of the community members’. Times of crises define brands, and those leading the charge with urgency and compassion will win the loyalty of consumers. As the world’s largest professional community, LinkedIn offers marketers the chance to strengthen their relationships with a range of resources that are free for use and ideal to build loyal communities. With a receptive and attentive audience, now is a great time for brands to demonstrate a customer-first attitude and create fans for life. The article is authored by Sachin Sharma, Director of LinkedIn Marketing Solutions, India.

How brands can be there for their audience during a crisis and build a loyal following

<ul><li>Over the years, the professional networking site <keyword id="28120" type="General" weightage="20" keywordseo="linkedin" source="Orion">LinkedIn</keyword> has managed to carve a niche for itself in the business-to-business segment.</li><li>This popular marketing tool is also the most expensive digital advertising platform on the internet.</li><li>We speak to digital advertising agencies to find out why it is expensive if it is worth it and how can advertisers make the most of it on a small budget.</li></ul>If you've ever tried running advertisements on the professional networking site LinkedIn, then you probably will have noticed that they generally cost a lot more per click and per 1000 impressions (CPM) than Google Ads and Facebook Ads. It is the most expensive digital advertising platform of them all in India. For example, we tried boosting an article on Facebook and LinkedIn with a similar allocated budget of ₹2,000. Facebook’s average Cost Per Click (CPC) was as low as ₹0.51 but LinkedIn cost us around ₹20. <div type="image" title="Linked vs Facebook" msid="91623702" hostid="261" caption="&amp;lt;p&amp;gt;Linked vs Facebook advertising cost&amp;lt;/p&amp;gt;"></div> <cmsannotation type="cmsannotation" annotationid="Why is LinkedIn advertising more expensive than other platforms?" text="Why is LinkedIn advertising more expensive than other platforms?">Why is LinkedIn advertising more expensive than other platforms?</cmsannotation> After boosting our articles on both these platforms, we found that Facebook uses demographic and interest-based targeting that directly targets consumers, while LinkedIn focuses more on professional targeting. So, LinkedIn is more suited for B2B commerce and Facebook is generally better for B2C targetting. While the cost and objectives vary from brand to brand, Aashka Mehta, media lead at advertising agency Schbang, says, “The cost to advertise on LinkedIn is almost 15-20X more expensive than on Facebook.” “LinkedIn’s level of targeting is very different from other platforms. It is niche and hence the additional cost for the same,” adds Mehta. LinkedIn makes it easy for a brand to segment its audience and reach one like-minded set of people at a time. It offers rich demographic data points such as job function, seniority, company name, geography, industry, interest-based targeting group membership, skills, etc. Telling us when are LinkedIn ads commonly used by a brand, Shradha Agarwal, ceo and co-founder of digital agency Grapes, says, “LinkedIn Ads campaigns are usually being used for job recruitment ads, service and product sales, lead generation, promoting content, increasing visibility, and reaching for a new company location. And if we have to compare getting relevant traffic to the website, Linkedin is at least 5X of Facebook and 2X of Twitter. However, conversions are way better.” For N Chandramouli, ceo of TRA Research, which is a brand intelligence and data insights company, LinkedIn has become ‘official WhatsApp’ of sorts. He gave us an example of how expensive LinkedIn’s lead generation can be, which is considered to be its most effective form of marketing on the networking site. “Per lead could be a person, a company or anything that I'm seeking. If you were to advertise, this could go up to about ₹1300 per lead, which is a very expensive lead generation point. But if you use the platform intelligently, not wildly spend like Facebook -- from over a few lakhs of rupees, you can get it down to ₹200 per lead. The amount of spends can go from as low as $1,000 or even lesser per month to maybe $10,000 or even higher per month. So, it all depends on how active you really want your campaign to be.” <cmsannotation type="cmsannotation" annotationid="Is LinkedIn gaining more attention from advertisers now?" text="Is LinkedIn gaining more attention from advertisers now?">Is LinkedIn gaining more attention from advertisers now?</cmsannotation> After the advent of social media and the internet, marketing trailblazers have started chasing return on investment (ROI) on their marketing strategies. They have shifted their focus away from monthly reports to taking insight-based decisions. To understand what ROI on LinkedIn means, as an example, let’s say you spent $5,000 on LinkedIn ads and it generated $10,000 in revenue from those ads. Here’s how you can track your ROI: Marketing ROI (%) = [($10,000 - $5,000) / $5,000] * 100 Marketing ROI (%) = 100% While LinkedIn is not a low-cost medium, it is known to yield a positive marketing ROI and marketers say it is worth it. “It has a promising conversion rate of 6-8%! At $5.26, LinkedIn has the highest CPC compared to other social media platforms. However, this doesn’t mean that LinkedIn’s ads are overpriced. Rather, it just shows how highly ‘clicks’ are valued on this platform,” says Shrenik Gandhi co-founder and CEO of digital advertising agency White Rivers Media. For its ability to deliver targetted audience and concrete ROI, Rajni Daswani, director of digital marketing at advertising agency SoCheers, also says expensive advertising on LinkedIn is worth it. “There is no other platform that gives you a direct audience with the educated, working-class, bread earners in the family kind of people. A lot of brands are seeking this data and are willing to pay the expensive rates that come with it.” <cmsannotation type="cmsannotation" annotationid="LinkedIn’s growth story and what lies ahead" text="LinkedIn’s growth story and what lies ahead">LinkedIn’s growth story and what lies ahead</cmsannotation> LinkedIn has seen massive growth in its users after the pandemic. As per research and analytics platform NapoleonCat, LinkedIn had an audience reach of 89 million people in India in April 2022, which accounted for 6.3% of its entire userbase. On the other hand, <keyword id="6384676" type="General" weightage="20" keywordseo="social-media-platform" source="Orion">social media platform</keyword> Facebook’s <a href="https://napoleoncat.com/stats/facebook-users-in-india/2022/04/">user </a>base in India in April 2022 was 400 million. Currently, India is the second-largest market for LinkedIn. Around the time when the coronavirus outbreak started blanketing the globe, LinkedIn’s user base in India was recorded at 67 million in April 2020. <div type="image" title="LinkedIn-users" msid="91623756" hostid="261" caption="&amp;lt;p&amp;gt;LinkedIn&amp;#39;s user growth&amp;lt;/p&amp;gt;"></div> With 810 million users worldwide, LinkedIn has become the backbone of the global business community. For any working professional, it is a platform that allows you to make a first impression on your prospective employers, help you build your community and amp up your skills. Advertisers are using LinkedIn to avoid shouting into a void. This professional networking platform gives them targetted B2B audience. So, it is also increasingly taking up more of brands’ budgets. LinkedIn’s ad revenue exceeded <a href="https://view.officeapps.live.com/op/view.aspx?src=https://c.s-microsoft.com/en-us/CMSFiles/SlidesFY22Q2.pptx?version=4a9117e1-04ff-5143-12a0-1ecfc041aa59">$1 billion in 2021</a> and its overall revenue grew by 37%. Sharing the reason behind the recent influx of B2B advertisers, Sachin Sharma, Director, LinkedIn Enterprise Marketing Solutions India, says, “As we emerge from the pandemic, building a community has never been more important. Our 88 million member strong professional community in India of customers, marketers, advertisers are all turning to LinkedIn at this time to learn, connect, and share information and knowledge — and LinkedIn has been uniquely positioned to foster this community. We are a top 3 player in B2B digital advertising today, and our community is the backbone of this record-breaking growth. With our targeting features, they are better able to reach the right, and highly engaged, professional audience so they can be more precise with the ads they show. We're also making the right investments by training our bidding models to be smarter in how we bid, which is improving ROI for our customers and bringing them more value for their campaign spends and driving more conversions.” <div type="image" title="LinkedIn-users.2" msid="91623773" hostid="261" caption="&amp;lt;p&amp;gt;Advertising revenue generated by LinkedIn year-on-year&amp;lt;/p&amp;gt;"></div> According to LinkedIn, f<a href="https://business.linkedin.com/marketing-solutions/cx/17/06/advertise-on-linkedin?trk=sem_lms_gaw&amp;src=go-pa&amp;veh=LMS_NAMER_Core_USCA_Search_Google-Brand_DR-PRS_Broad_HeadTerms-Beta_All_English_Core_378907683579__%2Blinkedin%20%2Badvertising_c__aud-925775953436:kwd-23182566377_6458957180&amp;mcid=6612464045041733652&amp;cname=LMS_NAMER_Core_USCA_Search_Google-Brand_DR-PRS_Broad_HeadTerms-Beta_All_English_Core&amp;camid=6458957180&amp;asid=77594820616&amp;targetid=aud-925775953436:kwd-23182566377&amp;crid=378907683579&amp;placement=&amp;dev=c&amp;ends=1&amp;gclid=CjwKCAjwjuqDBhAGEiwAdX2cj2lTVNqgugdLVkw4pjQ_HT9U7ndYyuYl0_1wUsTKKBlHFvOgBieIqxoCsVEQAvD_BwE&amp;gclsrc=aw.ds">our out of five </a>of its users have the power to impact business decisions. These movers and shakers also have <a href="https://business.linkedin.com/marketing-solutions/cx/17/06/advertise-on-linkedin?trk=sem_lms_gaw&amp;src=go-pa&amp;veh=LMS_NAMER_Core_USCA_Search_Google-Brand_DR-PRS_Broad_HeadTerms-Beta_All_English_Core_378907683579__%2Blinkedin%20%2Badvertising_c__aud-925775953436:kwd-23182566377_6458957180&amp;mcid=6612464045041733652&amp;cname=LMS_NAMER_Core_USCA_Search_Google-Brand_DR-PRS_Broad_HeadTerms-Beta_All_English_Core&amp;camid=6458957180&amp;asid=77594820616&amp;targetid=aud-925775953436:kwd-23182566377&amp;crid=378907683579&amp;placement=&amp;dev=c&amp;ends=1&amp;gclid=CjwKCAjwjuqDBhAGEiwAdX2cj2lTVNqgugdLVkw4pjQ_HT9U7ndYyuYl0_1wUsTKKBlHFvOgBieIqxoCsVEQAvD_BwE&amp;gclsrc=aw.ds">2x the buying power</a> of typical online audiences. While Facebook has more users than LinkedIn across the world, some advertisers find LinkedIn more lucrative than other networking platforms. Gandhi explains why LinkedIn gets more preference in the brandverse. “LinkedIn’s competitive advantage is that it is a professional networking site. While Facebook boasts over 2 billion people, LinkedIn has 600+ million professionals - In digital advertising, quality reigns supreme over quantity! Compared to other social media platforms, LinkedIn advertising is more expensive but it is certainly not overpriced for the value it provides.” As per Pranav Ahuja, co-founder and CEO of digital ad agency Xeno, LinkedIn typically allows you to choose from four different kinds of ad formats: sponsored content, sponsored messaging, lead generation forms, and text and dynamic ads. The initial 2-4 weeks of advertising on LinkedIn are typically considered a learning experience for brands and media buyers to figure out what works (or doesn’t). To begin with, LinkedIn recommends a daily budget of at least $100 or a monthly budget of $5,000. To get the most bang for your bucks, make sure you end your LinkedIn ad with a clear call to action (CTA).

LinkedIn is the most expensive digital advertising platform but is it worth it?

<ul><li>The Delhi High Court on Wednesday observed that <keyword id="6411073" type="UNKNOWN" weightage="20" keywordseo="final-year-students">final year students</keyword> of the Delhi University "are not thoroughly prepared" to participate in the online open book examination (OBE) proposed by the varsity.</li><li>The data revealed that as against 1,83,376 students who had registered to participate in the OBE in the first phase, 1,86,814 students had registered themselves in the second phase.</li></ul> The Delhi High Court on Wednesday observed that final year students of the Delhi University "are not thoroughly prepared" to participate in the online open book examination (OBE) proposed by the varsity. "This is a clear indication that the final year students are not thoroughly prepared to participate in the online OBE that <keyword id="6562291" type="COMPANY" weightage="20" keywordseo="The-University-of-Delhi">the University of Delhi</keyword> has proposed to conduct," a division bench of Justices <keyword id="602661" type="PERSON" weightage="20" keywordseo="Hima-Kohli">Hima Kohli</keyword> and Subramonium Prasad observed after comparing the data relating to the first and second phase of mock tests that were conducted by the varsity. The data revealed that as against 1,83,376 students who had registered to participate in the OBE in the first phase, 1,86,814 students had registered themselves in the second phase. However, the total number of the students who had logged in during the first phase were 93,185 whereas only 75,593 had logged in the second phase. The total number of papers attempted by the students in the first phase were 60,181 whereas, in the second phase, the total number of papers attempted were 51,176. The data also revealed that the total number of papers submitted in the first phase were 33,162 whereas, in the second phase, the total number of papers submitted were 23,693. After seeing the data, the bench said: "Even for the PWD (person with disability) category students and VH (visually handicapped) students, the data of the second phase of the mock test is no better than that of the first phase, if not worse." The observations were made while the bench was hearing a plea filed by Prateek Sharma, a physically disabled student, highlighting the difficulties that will be faced by disabled students in taking the online exam. The court also granted 10 days time to the varsity to file an affidavit clarifying its position along with the exact date by which the results of the final year students who propose to sit in the online open book examination will be declared. "It shall also be stated as to how many students had actually logged in to participate in the online OBE and the assessment of the number of students who will take the examination physically at a later date, to be indicated by the University," the bench said while slating the matter for further hearing on August 17. Meanwhile, a separate bench of Justice Prathiba M. Singh reserved orders on a batch of pleas challenging the DU's decision to conduct online OBE for final year students. During the hearing, the DU submitted that the OBE were the best option to check the student's knowledge in keeping with the UGC's guidelines while adhering to the restrictions thrown by the global pandemic. "The idea behind OBE was to prevent students from assembling in one hall as it would be difficult to maintain social distancing during the pandemic situation. There were detailed deliberations," senior advocate <keyword id="2985428" type="PERSON" weightage="20" keywordseo="Sachin-Dutta">Sachin Dutta</keyword>, representing the DU, said. He further told the court that a student does not need very high technology to sit for online OBE as having an email will be sufficient and that connectivity issues will be far more in other modes. While the hearing was underway, with a lot of students too present, music suddenly started playing in the background, following which Justice Singh said: "I don't know what they are celebrating." Initially, the varsity had announced that the online OBE would commence from July 1, which was later postponed by the varsity to July 10 and again, the institution has now postponed the same till August 15, without giving a specific date as to when it would take place. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/the-beirut-explosion-created-a-huge-mushroom-cloud-and-visible-blast-wave-but-nuclear-weapons-experts-say-it-wasnt-an-atomic-blast-heres-why-/articleshow/77362144.cms">The Beirut explosion created a huge mushroom cloud and visible blast wave, but nuclear weapons experts say it wasn't an atomic bomb. Here's why.</a> <a href="https://www.businessinsider.in/business/startups/news/microsoft-for-startups-lathika-pai-says-entrepreneurs-pitching-for-investments-need-to-have-this-one-question-answered-in-their-pitch-decks/articleshow/77352935.cms">Microsoft for Startups’ Lathika Pai says entrepreneurs pitching for investments need to have this one question answered in their pitch decks</a> <a href="https://www.businessinsider.in/careers/news/linkedin-tcs-disney-hotstar-zee-and-other-companies-hiring-right-now-in-india/slidelist/77352775.cms">LinkedIn, TCS, Disney+ Hotstar, Zee and other companies hiring right now in India</a>

Delhi University students 'not thoroughly prepared' for open book exams: HC

With the arrest of five men, the Delhi <keyword id="11098" type="General" weightage="20" keywordseo="police" source="Orion">Police</keyword> on Tuesday claimed to have busted a gang of international <keyword id="441359" type="General" weightage="20" keywordseo="cyber-cheats" source="Orion">cyber cheats</keyword> involved in duping the people on pretext of <keyword id="155099" type="General" weightage="20" keywordseo="high-returns" source="Orion">high returns</keyword>. According to officials, the crime originated from Dubai and the Philippines. The officials said that they have also seized bank accounts with over Rs 1.25 crore. The accused were identified as Vivek Kumar Singh (33), Manish Kumar (23), Suhel Akaram a.k.a Syed Ahamad (32), Gaurav Sharma (23) and Balram (32). On June 6, Ashish Agarwal filed a complaint on the National Cyber-Crime Portal, stating that in the month of May, he received a message on his WhatsApp. The sender allured him to invest in the Telegram app with the promise of high returns. Initially, they asked him to invest a small amount of Rs 1,000 with a promise to return Rs 1,100. "He invested Rs 1,000 in a Telegram group and subsequently received Rs 1,100. The accused then persuaded him to invest Rs 10,000 with the promise of a return of Rs 12,000," said the additional Deputy Commissioner of Police (central) Sachin Sharma. Gradually, they convinced him to invest substantial amounts in lakhs. "However, they later reneged on returning the promised amounts and, under the pretext of returning the principal, convinced him to invest even more. As a result, the complainant fell victim to a cyber scam, losing approximately Rs 30 lakhs," said Sharma. During <keyword id="49112" type="General" weightage="20" keywordseo="investigation" source="Orion">investigation</keyword>, the police obtained bank <keyword id="47115" type="General" weightage="20" keywordseo="account-details" source="Orion">account details</keyword> and call detail records (CDR) of mobile numbers linked to he bank accounts of the accused/suspected individuals. "The inquiry revealed that the defrauded money was transferred to 25 bank accounts in various banks and cities. Funds from these accounts were further transferred to various other bank accounts. A current bank account was opened at Yes Bank in the name of a fake firm, "Aairsky," at the Nangalraya address in Delhi," said the additional DCP. Upon verification, it was discovered that the said premises had been rented by an individual named Suhel Akram, with another individual, Gaurav Sharma, also associated with it. "The investigation further revealed that 11 fake companies were registered at this address, with different individuals falsely listed as directors of these companies," said the official. On September 18, based on specific information, the police arrested Suhel Akram and his associate, Gaurav Sharma, in Malviya Nagar. "Various counterfeit stamps with different names, bank account details, and debit cards were recovered from their possession. They confessed to their involvement in the scam, leading to their arrests in accordance with due legal procedures," said the official. On sustained interrogation, the accused revealed that they would rent premises for the registration of shell companies using forged documents. "They would then open current bank accounts in different banks, primarily Yes Bank and RBL Bank, using the names of these shell companies. Suhel Akram's friend, Balram, was responsible for finding individuals to act as nominal directors of these shell companies. At the direction of Suhel, Balram was also arrested," said the official. Suhel further disclosed that he provided the details of these fraudulent current bank accounts to Vivek Kumar Singh, residing in Sector 28, DLF Phase-1, Gurugram, Haryana. "Following this information, the police arrested Vivek Kumar Singh and his associate, Manish Kumar. Vivek was the individual in contact with counterparts in Dubai and the Philippines, originating the criminal activities," said the official. Vivek revealed that he connected with foreign nationals involved in online betting, gaming, and investment through Telegram and LinkedIn. "The daily transactions in these bank accounts amounted to more than a crore of rupees," said the official. Suhel had altered his identity as Syed Ahmad, son of Syed Abdul Haque, by creating forged documents, including an Aadhar Card and PAN card. He used these fabricated identities to open various companies, aiming to legitimise ill-gotten money. "Further investigation is under progress and efforts are on to nab the other persons involved in a chain of such cyber cheaters," the official added.

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