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<ul><li>On Business Insider’s Global Trends Festival, Fashion Designer <keyword id="8264" type="COMPANY" weightage="20" keywordseo="Sabyasachi">Sabyasachi</keyword> spoke about the future of fashion, how brands can help Indians feel proud of their culture, and what luxury means in India. </li><li>He also shared why consumers continue to buy expensive clothes from a luxury brand in a price-sensitive market like India. </li></ul>Over the years, Sabyasachi has built a brand that is truly Indian at heart and global at scale. Women who do dream of getting married often aspire to be a ‘Sabyasachi bride,’ a term coined by this legendary designer’s fans. Sabya, as he is popularly known, bootstrapped his business with a small capital of Rs 12,000, which was borrowed from his sister and today, his company has an annual turnover of $11 million. His journey is a testament to the fact that successful businesses are built on the pillars of perseverance and perspective. He was quick to realise that money isn't the only important thing when it comes to building a successful brand. Sabya shared, “Gone are the days when you could create a luxury brand just by the virtue of money. If that would have been the case, I would not have been a successful businessman at all because I started my own business with a capital of Rs 12,000. What I realised very early on was that to build a successful luxurious brand, you need to have a little bit of a cultural stand and a unique voice. At the end of the day, people need to look up to you.” Sabya climbed his way to the top on his own. He fought with his father, who wanted to see him become an engineer, to join National Institute of Fashion Technology (NIFT). His father also denied to fund his studies, so he sold his books to buy an application form for NIFT and got in. It was his determination and passion for fashion and craftsmanship that pushed him to do better and pull all-nighters. It was also this outsider perspective that helped Sabya envision a brand that offered both luxury and dignity. He said, “At one point in Kolkata, I saw a lot of luxury, exuberance and lavishness, and I also saw poverty and restraint. But what they both had in common was dignity. One of the reasons why I have been able to build a luxury brand is because I am detached. I look at luxury from an outsider perspective. For me, luxury is everything to do with refinement, restraint, dignity and value. So, to build a brand that is successful, it is important to have perspective.” Sabya turned the tide in his favour and built a niche, luxurious brand in a hyper-price-sensitive market. But what does luxury really mean to Sabya? “Luxury cannot be created from the point of subjugation. It needs to be created from a point of cultural relevance. In fashion, the ability to express yourself and to stand for who you are, is the definition of luxury,” answered Sabya. Bringing pride back for Indian culture Indian fashion practices, which have traditionally been influenced by cultural habits, have witnessed a gradual transition and have begun to align themselves to global trends. With this, Indians have adapted both, the colonial language and the fashion sense. Traditional wear is often remembered for festivals and celebratory occasions. So, with brand Sabyasachi, Sabya’s aim was also to instil national pride in our culture and its roots. Explaining why luxury is a reflection of one’s cultural identity, he said, “When I started my business in India, I realised that a lot of Indians were not proud of their cultural heritage. We had been colonised for a very long time and there was a colonial hangover that was expressed in Indian clothes. So, luxury is about self expression, comfort and about coming home to who you really are. In fashion, luxury is about your cultural identity, which is best expressed in India through exquisite craftsmanship.” Sabya, who is also surprisingly slightly colour-blind, is known for his perfection. He is seen as a businessman whose focus is on customers. Everytime he works on a collection, he trusts his intuition. Before the final draft reaches the edit table, he sits with an editing scissor and asks himself, “Why is it that the customer will buy this product?” The final draft is sent to the edit table once he feels confident about his design and has trust in its uniqueness. “I have always been guided by the two principles that the Indian customers are looking for: a sense of longevity and investment in products which can be very transient. With COVID, this sense has amplified because people want to buy things that are luxurious but they want the option to use it everyday,” said Sabya. Sabya also keeps the environment in mind while working on his products and wants to put a pause on fast-fashion trends. “At Sabyasachi, we do the exact opposite of fast fashion. We do the same kind of clothes over and over again because I want people to buy things that are timeless and give them a certain sense of identity. Similarly, when I do ready-to-wear, I would actually do classic products that people can use again and again. You see the harms of fast fashion because everything goes into landfills. Today you have to be conscious about how your business is creating carbon footprints and I would never do any kind of business that could harm the planet. I’d like to create a product that people have a relationship with. I would not want to create a product that they would discard seasonally, that’s not in my DNA.” However, Sabyasachi is an expensive brand that not everyone can afford. Sabya was once asked by Bollywood Actor Boman Irani in a television show if his ‘brand has customers or just fans’. But Sabya believes that its quality and value supersedes its expense. He said, “Why is it that the customer comes back to you again and again? It is because expense and value are two different parameters. As a customer, when I buy something I don’t look at the price, I look at the value the product offers. I want my customers to feel the same way. I want to offer them the best thing, irrespective of the price and I don’t want them to feel cheated that they have paid more than the value being offered.” If Indian consumers do want value products, why aren’t there many brands in the luxury landscape? Explaining the reason behind this gap, Sabya said, “The reason why India doesn’t have too many luxury brands is because everybody gets too corporatised. When you are working as a corporate, you are just doing a job. When you own a business, it is your little child and you want it to grow and do better everyday. For those who want to build a luxury brand, everyday is a battle -- not with anyone else but yourself -- you lead through inspired leadership and you just want to strive to make things better. What is perfect for everyone else might be imperfect for you and you have to be open-minded and need that humility to make something wonderful, better." Brands of the future Post COVID, Sabya thinks that the world needs to celebrate exuberance a lot more because our time in this world is finite. So, as customers become more cautious about where they put their money, brands need to offer an authentic experience and beautiful story-telling. And while they are at it, brands that help community as well, will become the brands of the future.

Here's Sabyasachi's journey of starting a brand with Rs 12,000 to becoming every Indian bride's dream

New Delhi, Jan 27 (IANSlife) One of the most influential labels, if not the reigning brand in Indian fashion, <keyword id="8264" type="COMPANY" weightage="20" keywordseo="Sabyasachi">Sabyasachi</keyword>, enters into a strategic partnership with <keyword id="2834772" type="COMPANY" weightage="20" keywordseo="Aditya-Birla-Fashion">Aditya Birla Fashion</keyword> and Retail Limited (ABFRL) by which <keyword id="967" type="PERSON" weightage="20" keywordseo="Aditya">Aditya</keyword> <keyword id="39439" type="COMPANY" weightage="20" keywordseo="birla">Birla</keyword> Fashion has acquired 51 percent stake in the brand for an undisclosed amount. The namesake label of designer Sabyasachi Mukherjee has been a leading retailer and couturier in Indian fashion since 1999 with a strong presence across the country and internationally. From humble beginnings in Kolkata, designer Sabyasachi Mukherjee has grown his brand from strength to strength, being the proud owner of what can only be called as India's first '<keyword id="2488478" type="COMPANY" weightage="20" keywordseo="Luxury-fashion">Luxury Fashion</keyword> House' in the real sense of the term. On Wednesday, 27th January, ABFRL announced that its platform will complement brand Sabyasachi on its journey to becoming a global luxury house out of India. This aim is to build a large ethnic wear business over next few years to complement its strong and diverse portfolio in western wear segment of the Indian apparel market. ABFRL is part of a leading Indian conglomerate, The <keyword id="44373" type="COMPANY" weightage="20" keywordseo="Aditya-Birla-Group">Aditya Birla Group</keyword>, with a revenue of Rs. 8,788 Cr in FY19-20, it is India's first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. CEO and Founder of Sabyasachi Brand, Mr. Sabyasachi Mukherjee, said: "Over the course of the last couple of years, as my brand evolved and matured, I began searching for the right partner in order to ensure continuity and long-term sustainable growth. I am honoured and excited to have found that partner in Mr. Kumar Mangalam Birla and ABFRL. Aligned in our vision, and committed to excellence, we will work together to grow a truly global luxury brand out of India." Sabysachi Mukhrjee has always been ahead of the curve, and from the very beginning has strived to create a brand which in addition to the creative side of fashion, focused on the business of fashion. Sabyasachi has emerged as one of the most influential cultural voices in the country  shaping modern fashion and lifestyle while celebrating artisanal craftsmanship and traditional techniques in each and every product. The brand straddles categories such as apparel, accessories and jewelry and has a strong franchise in India, US, UK and the Middle East. Today, with solid footing in the domestic retail landscape, several major global collaborations, and international flagships opening soon, Sabyasachi continues steadfastly on its path to becoming the first voice of global luxury out of India. Commenting on the partnership with the ace designer, Ashish Dikshit, Managing Director, ABFRL adds: "We believe that over the next few years, ethnic wear is going to be an increasingly important category as young and confident Indrediscover their culture and heritage. The Sabyasachi brand, through its emphasis on excellence in design and craftsmanship has set new benchmarks and captivated the imagination of the sophisticated global Indian consumer. We are proud to partner Sabyasachi in its journey to become the only global luxury brand from India. We see a 'Made in India' global brand like Sabyasachi occupying the pinnacle of our ethnic wear portfolio. Over the next few years, ABFRL intends to craft a portfolio that addresses the entire gamut of ethnic wear segments: value, premium and luxury." The proposed acquisition is subject to necessary statutory approvals and signing of definitive agreements. One can only wait and watch this unique story of Indian excellence unfold in the months to come.

Sabyasachi sells 51% stake to Aditya Birla Fashion

The makers of the upcoming action-thriller movie 'Code Name: Tiranga' have decided to cap the opening day ticket price of the film at Rs 100 per ticket at all cinemas across India. The lead pair of the film, Harrdy Sandhu and <keyword id="562349" type="General" weightage="80" keywordseo="parineeti-chopra" source="Orion">Parineeti Chopra</keyword>, shared the news with their fans through a special video. The espionage action thriller, 'Code Name: Tiranga' is the story of a spy on an unfaltering and fearless mission for her nation in a race against time where sacrifice is her only choice. The film, directed by <keyword id="386035" type="General" weightage="80" keywordseo="ribhu-dasgupta" source="Orion">Ribhu Dasgupta</keyword>, will see Parineeti playing a RAW agent who is on an exhilarating journey across many countries. This will be Harrdy Sandhu's second Hindi film after the sports-drama '83', which failed to impress the critics and also couldn't do much at the box office. The film, which also stars <keyword id="30223" type="General" weightage="80" keywordseo="sharad-kelkar" source="Orion">Sharad Kelkar</keyword>, <keyword id="115070" type="General" weightage="80" keywordseo="rajit-kapur" source="Orion">Rajit Kapur</keyword>, Dibyendu Bhattacharya, <keyword id="201000" type="General" weightage="80" keywordseo="shishir-sharma" source="Orion">Shishir Sharma</keyword>, Sabyasachi Chakraborty and Deesh Mariwala, will debut in theatres on October 14. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/indian-startup-funding-hit-2-year-low-in-jul-sep-at-2-7-billion-pwc/articleshow/94832229.cms" style="">Indian startup funding hit 2-year low in Jul-Sep at $2.7 billion: PwC</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/wework-india-makes-its-1st-investment-in-bengaluru-based-zoapi/articleshow/94831789.cms">WeWork India makes its 1st investment in Bengaluru-based Zoapi</a>

'Code Name: Tiranga' makers cap first day ticket prices at Rs 100 across India

<ul><li>In an interview with Business Insider India, Luv Isrrani, an Indian celebrity wedding photographer, says people still don't respect the profession. </li><li>A wedding photo shoot can cost anywhere between ₹15,000 and ₹100,000 per day. </li><li>Compare that to the median salary for employees in the two highest paying industry in India — Power and IT — is ₹1,45,833 a month. While the per capita income for all Indians is ₹10,534 a month.</li></ul>Indian brides and grooms are wackier and experimenting with wedding looks, like floating in a pit and other ways in a bid to stay different. Others who are not as imaginative are opting to turn their special day picture perfect. It hence comes as no surprise that wedding photography is a thriving business in a $50 billion wedding market, <a href="https://www.voguebusiness.com/fashion/indian-wedding-fashion-millennials-lehenga">according</a> to Vogue India. Luv Isrrani, who shot the wedding of Indian cricketer <keyword id="368" type="PERSON" weightage="20" keywordseo="Harbhajan-Singh">Harbhajan Singh</keyword>'s wedding, says that the business has changed for the better. When he started working 15 years back, he charged ₹3500 to shoot an entire portfolio. Today, he charges ₹150,000 a day, and that is a whopping 4,200% increase. It also compared well to the median salary for employees in the<a href="https://www.randstad.in/about-us/press-releases/press-releases/fmcg-emerges-as-the-highest-paying-industry-in-india-randstad-salary-trends-study-2017/"> two highest paying industries in India </a>— energy and IT — is ₹1,45,833 a month. While the per capita income for all Indians <a href="https://www.livemint.com/politics/policy/india-s-per-capita-income-rises-10-to-rs-10-534-a-month-in-fy19-1559318636062.html">is </a>₹<a href="https://www.livemint.com/politics/policy/india-s-per-capita-income-rises-10-to-rs-10-534-a-month-in-fy19-1559318636062.html">10,534 a month.</a> The driving factor Most photographers in India do not earn anywhere close to Luv. The difference between Luv and other cameramen is his focus on weddings, which is big business in India, especially the ones involving celebrities. Every wedding is becoming more lavisher, and he has much to gain. A <a href="https://www.indiatvnews.com/lifestyle/relationships-big-fat-indian-wedding-survey-432568">recent survey revealed</a> that millennials are ready to spend a hundred thousand rupees for a typical wedding ceremony that lasts for three to four days in India. More than 20% of the female and 11% of the male agreed that they can spend ₹10,00,000 to ₹20,00,000 on their wedding. However, another survey said<a href="https://scroll.in/article/831857/the-big-fat-indian-wedding-still-survives-but-millenials-are-increasingly-opting-out">, women opt for low-cost weddings </a>as they get older. Half the people living in India are under the age of 30, <a href="https://www.voguebusiness.com/fashion/indian-wedding-fashion-millennials-lehenga">reported</a> Vogue India. While millennials are getting more thrifty, still a majority of Indian weddings cost way more than what the person can ideally afford. With people using more and more social media, brides and grooms want their wedding to be in a certain way within a certain budget, said <a href="https://www.sabyasachi.com/">Sabyasachi Mukherjee</a>, a famous fashion designer. The demonstration effect as a result of the grand celebrity wedding like <keyword id="1655" type="PERSON" weightage="20" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword> and <keyword id="6381400" type="PERSON" weightage="20" keywordseo="nick-jonas">Nick Jonas</keyword> or Ranveer Singh And Deepika Padukone are adding to the desire. <div type="Article" hostid="261" msid="67150327" title="Meet the Ambanis, the richest family in Asia, who live in a $1 billion skyscraper and mingle with royals, politicians, and Bollywood stars" mstype="2" mssubtype="0"></div>
Every business related to wedding is thriving. Anita Dongre, an Indian fashion designer, <a href="https://www.voguebusiness.com/fashion/indian-wedding-fashion-millennials-lehenga">registered an annual turnover</a> of over ₹700 crores (£82.2 million) in 2019, a 30% increase compared to last year. Indians have always been known to splurge at weddings. Even the poorest of the lot tend to save their entire life, or borrow in a huge way, to fund the weddings of their children. The stakes are much higher today. Luv is minting money as a celebrity wedding photographer. But that’s just a stepping stone. Israni is all set to be a director. He recently directed a music video with TSeries and is planning to do much more than photography. See also: <a href="https://www.businessinsider.in/the-remarkable-journey-of-byju-raveendran-from-a-teacher-to-a-billionaire/articleshow/70550817.cms">The remarkable journey of Byju Raveendran from a teacher to a billionaire</a> <a href="https://www.businessinsider.in/simba-beer-is-roaring-towards-success-with-focus-on-indias-smaller-markets-and-a-revenue-of-125-crores/articleshow/70270926.cms">A 27-year old has his own beer brand that is earning ₹125 crore just in its third year</a>

A 34-year-old Indian photographer’s income has grown over 42 times in 15 years — thanks to big, fat Indian weddings

<ul><li>In an interview with Business Insider India, Luv Isrrani, an Indian celebrity wedding photographer, says people still don't respect the profession. </li><li>A wedding photo shoot can cost anywhere between ₹15,000 and ₹100,000 per day. </li><li>Compare that to the median salary for employees in the two highest paying industry in India — Power and IT — is ₹1,45,833 a month. While the per capita income for all Indians is ₹10,534 a month.</li></ul>Indian brides and grooms are wackier and experimenting with wedding looks, like floating in a pit and other ways in a bid to stay different. Others who are not as imaginative are opting to turn their special day picture perfect. It hence comes as no surprise that wedding photography is a thriving business in a $50 billion wedding market, <a href="https://www.voguebusiness.com/fashion/indian-wedding-fashion-millennials-lehenga">according</a> to Vogue India. Luv Isrrani, who shot the wedding of Indian cricketer Harbhajan Singh's wedding, says that the business has changed for the better. When he started working 15 years back, he charged ₹3500 to shoot an entire portfolio. Today, he charges ₹150,000 a day, and that is a whopping 4,200% increase. It also compared well to the median salary for employees in the<a href="https://www.randstad.in/about-us/press-releases/press-releases/fmcg-emerges-as-the-highest-paying-industry-in-india-randstad-salary-trends-study-2017/"> two highest paying industries in India </a>— energy and IT — is ₹1,45,833 a month. While the per capita income for all Indians <a href="https://www.livemint.com/politics/policy/india-s-per-capita-income-rises-10-to-rs-10-534-a-month-in-fy19-1559318636062.html">is </a>₹<a href="https://www.livemint.com/politics/policy/india-s-per-capita-income-rises-10-to-rs-10-534-a-month-in-fy19-1559318636062.html">10,534 a month.</a> The driving factor Most photographers in India do not earn anywhere close to Luv. The difference between Luv and other cameramen is his focus on weddings, which is big business in India, especially the ones involving celebrities. Every wedding is becoming more lavisher, and he has much to gain. A <a href="https://www.indiatvnews.com/lifestyle/relationships-big-fat-indian-wedding-survey-432568">recent survey revealed</a> that millennials are ready to spend a hundred thousand rupees for a typical wedding ceremony that lasts for three to four days in India. More than 20% of the female and 11% of the male agreed that they can spend ₹10,00,000 to ₹20,00,000 on their wedding. However, another survey said<a href="https://scroll.in/article/831857/the-big-fat-indian-wedding-still-survives-but-millenials-are-increasingly-opting-out">, women opt for low-cost weddings </a>as they get older. Half the people living in India are under the age of 30, <a href="https://www.voguebusiness.com/fashion/indian-wedding-fashion-millennials-lehenga">reported</a> Vogue India. While millennials are getting more thrifty, still a majority of Indian weddings cost way more than what the person can ideally afford. With people using more and more social media, brides and grooms want their wedding to be in a certain way within a certain budget, said <a href="https://www.sabyasachi.com/">Sabyasachi Mukherjee</a>, a famous fashion designer. The demonstration effect as a result of the grand celebrity wedding like Priyanka Chopra and Nick Jonas or Ranveer Singh And Deepika Padukone are adding to the desire. <div type="Article" hostid="261" msid="67150327" title="Meet the Ambanis, the richest family in Asia, who live in a $1 billion skyscraper and mingle with royals, politicians, and Bollywood stars" mstype="2" mssubtype="0"></div>
 Every business related to wedding is thriving. Anita Dongre, an Indian fashion designer, <a href="https://www.voguebusiness.com/fashion/indian-wedding-fashion-millennials-lehenga">registered an annual turnover</a> of over ₹700 crores (£82.2 million) in 2019, a 30% increase compared to last year. Indians have always been known to splurge at weddings. Even the poorest of the lot tend to save their entire life, or borrow in a huge way, to fund the weddings of their children. The stakes are much higher today. Luv is minting money as a celebrity wedding photographer. But that’s just a stepping stone. Israni is all set to be a director. He recently directed a music video with TSeries and is planning to do much more than photography. See also: <a href="https://www.businessinsider.in/the-remarkable-journey-of-byju-raveendran-from-a-teacher-to-a-billionaire/articleshow/70550817.cms">The remarkable journey of Byju Raveendran from a teacher to a billionaire</a> <a href="https://www.businessinsider.in/simba-beer-is-roaring-towards-success-with-focus-on-indias-smaller-markets-and-a-revenue-of-125-crores/articleshow/70270926.cms">A 27-year old has his own beer brand that is earning ₹125 crore just in its third year</a>

You Searched For "sabyasachi journey" and got 5 results

Here's Sabyasachi's journey of starting a brand with Rs 12,000 to becoming every Indian bride's dream

Karuna Sharma

Sabyasachi sells 51% stake to Aditya Birla Fashion

IANS

'Code Name: Tiranga' makers cap first day ticket prices at Rs 100 across India

IANS

A 34-year-old Indian photographer’s income has grown over 42 times in 15 years — thanks to big, fat Indian weddings

Preeti Soni

A 34-year-old Indian photographer’s income has grown over 42 times in 15 years — thanks to big, fat Indian weddings

Preeti Soni

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