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A sixth-grade social science textbook that I read described India as a piece of fabric, with countless threads coloured in a myriad of majestic shades, woven together. This metaphor holds exceptionally well when put into the context of our <keyword id="22706215" type="General" weightage="20" keywordseo="handloom-industry" source="keywords">handloom industry</keyword>. India has a rich history of handlooms and weaving cultures. The culture of handlooms is so intricately woven into Indian culture, that there are whole towns dedicated to the same: <keyword id="248532" type="General" weightage="20" keywordseo="Chanderi" source="Orion">Chanderi</keyword> in Madhya Pradesh to Pochampally in Telangana and a dozen more! Unfortunately, the handloom industry in India is dying. The struggle is multi-faceted, ranging from a declining workforce to fierce competition from <keyword id="20496028" type="General" weightage="20" keywordseo="power-looms" source="keywords">power looms</keyword>. Hence, five years ago, August 7 was proclaimed <keyword id="22677698" type="General" weightage="20" keywordseo="National-Handloom-Day" source="keywords">National Handloom Day</keyword> in response to this crisis and to heighten public awareness. This date holds special historical significance, commemorating the initiation of the Swadeshi Movement in 1905—a pivotal act of defiance against British colonial rule. <h2>When did this industry come into existence?</h2>According to archaeological findings, the origins of handloom in the Indian subcontinent may be traced back to the Indus Valley Civilization. The Mughal Empire was known to support and patronise <keyword id="20258864" type="General" weightage="20" keywordseo="weavers" source="keywords">weavers</keyword>. The support from the royal patrons resulted in the invention of new textiles such as ‘Mulmul’ and ‘Banarasi Brocade’ among others. This era witnessed a heightened worldwide demand for Indian textiles. In the 17th century, India produced 25% of the world’s textiles, with Bengal accounting for more than 50% of textiles and 80% of silks imported by the Dutch from Asia. <h2>What led to the decline of the <keyword id="19934660" type="General" weightage="100" keywordseo="Indian-handloom" source="keywords">Indian handloom</keyword>?</h2>The East India Company's entry fuelled the industry's initial decline, which started in the 1830s. The weavers were obliged to sell only to the British, and that too at exceedingly cheap prices, virtually putting them out of business. On the other hand, Indian cloth was taxed excessively to promote machine-made British clothing. The Industrial Revolution in Britain strengthened their indigenous textile industry, giving rise to new markets for cheaper textiles. In India, the collapse of the Mughal aristocracies meant no access to royal patronage. As a result, textiles like Khadi and muslin had little demand in the market. Circling back to the present, the industry is facing both similar and new challenges. Fabrics made on power looms are cheaper and faster to produce, in comparison to handloom fabrics. The industry is largely unorganised, and the wages are shockingly low. 67% of <keyword id="22706216" type="General" weightage="20" keywordseo="handloom-workers" source="keywords">handloom workers</keyword> are earning less than the minimum wage every month. Faced with economic challenges, the older artisans are thus forced to encourage the newer generation to choose an alternative career path. This migration of the workforce from a traditional sector is evident from the fall in the number of weavers less than 35 years of age- from 26.13 lakh in 2009-10 to 16.07 lakh in 2019-20. The majority of weavers do not have access to banking facilities, let alone institutional credit. Furthermore, if one manages to accumulate credit, there is a mismatch between the supply and demand forces due to the lack of awareness about handwoven textiles in the current generation. <h2>Initiatives for revival</h2>The cultural significance of the Indian handloom isn’t just limited to its beauty and extravagance, but it extends to our independence struggle as well. The Swadeshi movement immortalised the charkha and advocated for the use of indigenous goods. Following independence, the Indian government took many measures to revive the handloom industry. In 1953, India’s Parliament approved the Khadi and Other Handloom Industries Development Act. In 1955, the All India Handloom Fabrics Marketing Cooperative Society was formed to promote the sale of fabrics produced by handloom cooperatives across India. The National Handloom Development Programme (NHDP) aimed to provide financial assistance for marketing and production. The Handloom Weavers’ Comprehensive Welfare Scheme offers health and life insurance to weavers, to ensure social security. The organisation commenced a fortnight-long exhibition, “VIRAASAT” dedicated to celebrating the 10th National Handloom Day began at Handloom Haat in Janpath, New Delhi on Saturday, 3rd August 2024, and will conclude on 16th August 2024. The Handloom Mark scheme was introduced to authenticate handloom products, thus enabling weavers to gain better market access and ensuring that consumers get genuine products. Moreover, the India Trade Portal also mentions that the GOI plans to provide financial assistance of Rs. 30 crore to at least 10,000 handlooms. Various state governments also regularly conduct handloom expos and fairs, providing platforms for weavers to showcase and sell their products directly to consumers. <h2>Contemporary Brands and their love for Indian handloom</h2>Modern, popular designers such as <keyword id="8264" type="General" weightage="20" keywordseo="Sabyasachi" source="Orion">Sabyasachi</keyword> and <keyword id="21493890" type="General" weightage="20" keywordseo="ritu-kumar" source="keywords">Ritu Kumar</keyword> are known to work closely with weavers and have been doing their part by bringing worldwide attention to the handloom industries. Recently, <keyword id="1472101" type="General" weightage="20" keywordseo="Ajrakh" source="Orion">Ajrakh</keyword> was brought into the limelight when Alia Bhatt wore a custom Abu Jani Sandeep Khosla Ajrakh saree to Joy Awards in Riyadh. However, it’s not just the fashion moguls who are working towards the revival of this industry. Contemporary indie brands are partnering with local weavers, and creating awareness about their work. The emergence of such indie brands and their association with local artisans is beneficial for both entities. For instance, Joskai Studio derives its name from ‘Joskai’, a woven piece of cloth worn as a part of the traditional costume of the Tiwa community of Assam. They work with artisans in northeast India, specifically from the weaving village of Saualkuchi in Assam. Rouka by Sreejith Jeevan is a Kerala-based brand that works strictly with weavers from Kerala, specifically Chendamangalam and Kuthampally. <h2>Employment and Exports</h2>According to the Indian Trade Portal, the Indian handloom sector is the country’s second-largest employer after agriculture in rural areas. The Handloom Census 2019-20 mentions that the industry employs about 35,22,512 workers across the country, with women forming 77.29% of the workforce. India is the second largest exporter of handloom products in the world, with exports valued at $ 353.9 million in 2017- 18, as per EXIM bank's working papers. The major handloom export centres are Karur, Panipat, Varanasi and Kannur where handloom products like bed linen, table linen, toilet linen, floor coverings, and embroidered textile materials and curtains etc. are produced for export markets. During April 2021-February 2022, India exported handloom products worth 1693 crore, as per Indian Trade Portal. Indian silk scarves also form a sizable chunk of total handloom exports, in addition to home textiles like carpets, rugs and mats, which constitute over 13.6% of India’s total handloom exports. <h2>The Path Forward</h2>The mere existence of organisations and allocation of funds isn’t enough to sustain the legacy of India’s rich handloom industry. Big corporations working with local weavers ensure employment but don't protect them from exploitation and meagre wages, leaving them vulnerable. The people in power ought to come up with strategies that ensure the trickle-down effect of the schemes and funds. The new generation of buyers has a greater purchasing power than the one before them. Marketing focused on bringing Indian handloom practices into the limelight can do wonders in this case.

Fabric of a nation: Sustaining India's handloom legacy in modern times

<ul><li><a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink">Global Trends Festival</a> is one of the world's most prestigious events which will be live from Oct 19-23.</li><li>While nobel laureates, some of the biggest political and corporate icons will provide thought leadership, it's a great platform to network with CXOs from around the world.</li><li><a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink">Global Trends Festival 2020</a> is presented by <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://aws.amazon.com/" data-type="tilCustomLink">AWS</a>.</li><li>Register for the <keyword id="10088455" type="UNKNOWN" weightage="20" keywordseo="global-trends-festival">Global Trends Festival</keyword> <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://www.businessinsider.in/trendsform_2020.cms" data-type="tilCustomLink">here</a>.</li></ul> From the most famous actress in the country and the uber-rich to the middle-class professional, they all have one thing in common - every woman wants to be a ‘<keyword id="8264" type="COMPANY" weightage="20" keywordseo="Sabyasachi">Sabyasachi</keyword> bride.’ The term has been coined by this legendary designer’s fans for whom his clothes have become a symbol of aspiration. The creative genius from Kolkata, Sabyasachi Mukherjee, has changed how Indians dress or want to dress. And from his stunning collection launched at India Fashion Week in 2002 to working on a global collaboration with the Swedish retail giant H&amp;M this year, he has set new trends and carved his own path, filled with accolades. Sabyasachi now heads a multi-million dollar enterprise. And in time, the 45-year-old designer aspires to build the brand into the <a href="https://www.fortuneindia.com/people/in-sabyasachi-mukherjees-lab-of-luxury/103095">‘Chanel of India</a>.’ Sabyasachi has <a href="https://www.businessoffashion.com/articles/people/sabyasachi-mukherjee-king-of-indias-bridal-market">already launched a couture jewellery line</a> and soon plans to expand into shoes, perfumes, and more. Synonymous with ‘bridal wear,’ this multiple awards winning designer is also known for introducing many contemporary clothing styles for men and women alike. And they all have a common thread, what he describes as an ‘Indian soul.’ Sabyasachi, who calls himself a textile designer instead of a fashion designer, has also made headlines by changing his marketing strategy - from fashion shows to Instagram. Over three million of his followers get a glimpse of his designs and prices, which strike a chord with young millennial Indians. At the Global Trends Festival 2020, Sabyasachi will talk about the future of fashion, what luxury means to him, and how to change Indians’ mindset from saving culture to splurging. He is an authority on the subject as he inspired many young women to diligently save money only to spend on his gorgeous lehengas for their special day. SEE ALSO: <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://www.businessinsider.in/business/news/catch-lord-adair-turner-the-technocrat-who-is-devising-ways-and-means-to-move-towards-a-zero-carbon-economy-at-the-global-trends-festival-2020/articleshow/78661710.cms" data-type="tilCustomLink">Catch Lord Adair Turner, the technocrat who is devising ways and means to move towards a zero-carbon economy, at the Global Trends Festival 2020</a> <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://www.businessinsider.in/business/news/catch-kiran-mazumdar-shaw-at-the-global-trends-festival-2020-speak-about-unlocking-indias-suppressed-potential/articleshow/78642685.cms" data-type="tilCustomLink">Catch Kiran Mazumdar Shaw at the Global Trends Festival 2020, speak about unlocking India's suppressed potential</a> <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://www.businessinsider.in/business/news/hear-and-learn-from-byju-raveendran-the-man-who-made-online-classes-fun-years-before-covid-at-the-global-trends-festival-2020/articleshow/78641694.cms" data-type="tilCustomLink">Hear and learn from Byju Raveendran, the man who made online classes fun, years before COVID, at the Global Trends Festival 2020</a>

Hear from the fashion icon Sabyasachi, on the concept of luxury and the future of fashion, at the Global Trends Festival 2020

INTERVIEW: Nouriel Roubini talks about the future of global economy post COVID-19

<ul><li><a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink">Global Trends Festival</a> is one of the world's most prestigious events which will be live from Oct 19-23.</li><li>While nobel laureates, some of the biggest political and corporate icons will provide thought leadership, it's a great platform to network with CXOs from around the world.</li><li><a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink">Global Trends Festival 2020</a> is presented by <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://aws.amazon.com/" data-type="tilCustomLink">AWS</a>.</li><li>Register for the Global Trends Festival <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://www.businessinsider.in/trendsform_2020.cms" data-type="tilCustomLink">here</a>.</li></ul> An anecdote goes that when <keyword id="6354955" type="UNKNOWN" weightage="20" keywordseo="Kumar-Mangalam-Birla">Kumar Mangalam Birla</keyword> was three and a half years old, a religious leader had foretold his destiny — how he would be the best that the Birla clan has ever seen and lead the companies to greater heights. It might have sounded extraordinary to his grandmother Sarla Devi, especially during the legendary Basant Kumar Birla's reign. Yet, when he took over the business as a 28-year-old, he brought in changes that were never thought to be possible in a group that existed three generations before him. The most significant mindset change he brought was bringing in meritocracy and retiring vice presidents who were 60 years old. There were 350 of them! After that, he modernised the age-old financial reporting business model and consolidated it into the metals-to-telecom and financial services empire that stands tall today. The results are more than evident; these very businesses' value has grown 25 times. Kumar Mangalam Birla believes that failure is not fatal; it is inevitable. And the lack of failure suggests that one is only not taking enough risks. One must never fear failure but instead learn from it. And there lies the success mantra for any business to thrive. The media-shy billionaire is widely known for his global vision, and he holds a little known record of sorts. Kumar Mangalam Birla has been the architect of over 40 acquisitions both nationally and internationally. No other Indian multinational company has managed this feat. These acquisitions added value and catapulted the businesses to a leadership position in their respective sectors. The group's grandest purchase to date remains the $6 billion acquisition of Novelis by Hindalco in 2007. Over time, the asset has yielded dividends that allowed Hindalco to veer towards high margin products in a volatile business like metals. So what is on the coveted investment checklist of this successful billionaire? On the global stage, Kumar Mangalam Birla will share some secrets behind his success at the Global Trends Festival 2020. SEE ALSO: <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://www.businessinsider.in/business/news/hear-from-the-fashion-icon-sabyasachi-on-the-concept-of-luxury-and-the-future-of-fashion-at-the-global-trends-festival-2020/articleshow/78662238.cms" data-type="tilCustomLink">Hear from the fashion icon Sabyasachi, on the concept of luxury and the future of fashion, at the Global Trends Festival 2020</a> <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://www.businessinsider.in/business/news/catch-lord-adair-turner-the-technocrat-who-is-devising-ways-and-means-to-move-towards-a-zero-carbon-economy-at-the-global-trends-festival-2020/articleshow/78661710.cms" data-type="tilCustomLink">Catch Lord Adair Turner, the technocrat who is devising ways and means to move towards a zero-carbon economy, at the Global Trends Festival 2020</a> <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://www.businessinsider.in/business/news/catch-kiran-mazumdar-shaw-at-the-global-trends-festival-2020-speak-about-unlocking-indias-suppressed-potential/articleshow/78642685.cms" data-type="tilCustomLink">Catch Kiran Mazumdar Shaw at the Global Trends Festival 2020, speak about unlocking India's suppressed potential</a> <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://www.businessinsider.in/business/news/hear-and-learn-from-byju-raveendran-the-man-who-made-online-classes-fun-years-before-covid-at-the-global-trends-festival-2020/articleshow/78641694.cms" data-type="tilCustomLink">Hear and learn from Byju Raveendran, the man who made online classes fun, years before COVID, at the Global Trends Festival 2020</a>

Kumar Mangalam Birla will share the secrets behind successful acquisitions at the Global Trends Festival 2020

<ul><li><a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink">Global Trends Festival</a> is one of the world's most prestigious events which will be live from Oct 19-23.</li><li>While nobel laureates, some of the biggest political and corporate icons will provide thought leadership, it's a great platform to network with CXOs from around the world.</li><li><a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink">Global Trends Festival 2020</a> is presented by <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://aws.amazon.com/" data-type="tilCustomLink">AWS</a>.</li><li>Register for the <keyword id="10088455" type="UNKNOWN" weightage="20" keywordseo="global-trends-festival">Global Trends Festival</keyword> <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://www.businessinsider.in/trendsform_2020.cms" data-type="tilCustomLink">here</a>.</li></ul> During the last fifteen years, <keyword id="685487" type="COMPANY" weightage="20" keywordseo="Spotify">Spotify</keyword> has conquered the entire world. Currently, more than 300 million people use the app. There is no doubt that the Swedes’ success would not be possible without the smartphone revolution that took place around the globe during the last few years. <keyword id="10110553" type="UNKNOWN" weightage="20" keywordseo="sten-garmark">Sten Garmark</keyword> - Spotify’s VP of Product - knows that this is not enough. He wants the music from the app to be available on all the home appliances. Spotify’s “Ubiquity” Creators of the app that delivers the audio content know that smartphones are not enough anymore, the competition in the form of Apple Music never sleeps. They want to be even closer to their users. In May last year, Sten Garmark said that delivering audio content became more intuitive and seamless, and the ubiquity strategy refers to providing a totally seamless experience with Spotify. - In other words, Spotify is at the users’ fingertips all the time. Our services are available while driving or working out, we are always there. The final stage of our ubiquity will be reached when Spotify adjusts to multiple devices surrounding the users, additionally when the app will get to know the users well enough, they would not need to search for music or podcasts suitable for a given moment - all that will be timely provided - says Garmark. Garmark indicated that the strategy was based mainly on smartphone users as they are principle Spotify clients. However, this is just a starting point, the Swedes want to allow the users to listen to Spotify’s content in totally new circumstances. In Sten Garmark’s opinion, the company needs to implement a technical integration with all the devices surrounding the users, e.g. voice-activated speakers. - We need to provide simple solutions for everyone: our users, partners and artists. It must not be too complicated. We want to decrease the amount of effort for the user to navigate the app in order to allow also the less technologically savvy users to enjoy it. Let's remember that currently we need to take five steps to navigate Spotify. The question is: can we remove those steps totally? - Garmark says. Spotify underlines that they want to deliver a “turnkey app”. The objective of the changes is to diminish the time necessary to navigate and find favorite content. In 2013 the company launch Spotify Connect. It is a form of a remote control to play music and podcasts on your TV, game consoles and speakers. It allows to stream music on multiple devices inside and outside of your home. Spotify Connect is available on 2000 products of 200 brands. The service is available to all users, not only Premium. The way it works is also easy. One just needs to open the app on a phone or laptop, select the title of the song, and then just chose another device. Everything just one click away. - After pairing your device with Spotify connect you will never ask your wife again: where's the remote? - Sten Garmark summarizes. Garmark himself is also responsible for patenting over 20 solutions. One of the latest patented solutions consists of content selection based on physiological aspects. The app uses at least one body measurement (e.g. heart rate) and selects content accordingly. Another patented solution is playlist creation based on the rhythm of selected songs. This is how the app knows what the user likes to listen to. Spotify conquest Spotify was created in 2006. In the second quarter of the current year, the number of users got close to 300 million. One of the aspects that could have attracted more people where the podcasts. This was something that differentiated the Swedish company from Apple and Amazon which also offer audio content solutions, but this is only their additional activity. At the beginning of 2019, Spotify acquired Gimlet and Anchor - service providers that specialize in podcasts. The objective of this acquisition was to supplement the company's portfolio and convert Spotify into one of the biggest podcast producers. Gimlet contributed with one of the best podcast studios, and Anchor with a platform for podcast creators. – Those acquisitions significantly accelerated our path to becoming the leading global audio platform, which provides users all over the world with access to best podcasts as well as improving the quality of our content - says Daniel Ek, Spotify CEO. SEE ALSO: <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://www.businessinsider.in/business/news/hear-from-the-fashion-icon-sabyasachi-on-the-concept-of-luxury-and-the-future-of-fashion-at-the-global-trends-festival-2020/articleshow/78662238.cms" data-type="tilCustomLink">Hear from the fashion icon Sabyasachi, on the concept of luxury and the future of fashion, at the Global Trends Festival 2020</a> <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://www.businessinsider.in/business/news/catch-lord-adair-turner-the-technocrat-who-is-devising-ways-and-means-to-move-towards-a-zero-carbon-economy-at-the-global-trends-festival-2020/articleshow/78661710.cms" data-type="tilCustomLink">Catch Lord Adair Turner, the technocrat who is devising ways and means to move towards a zero-carbon economy, at the Global Trends Festival 2020</a> <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://www.businessinsider.in/business/news/catch-kiran-mazumdar-shaw-at-the-global-trends-festival-2020-speak-about-unlocking-indias-suppressed-potential/articleshow/78642685.cms" data-type="tilCustomLink">Catch Kiran Mazumdar Shaw at the Global Trends Festival 2020, speak about unlocking India's suppressed potential</a> <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://www.businessinsider.in/business/news/hear-and-learn-from-byju-raveendran-the-man-who-made-online-classes-fun-years-before-covid-at-the-global-trends-festival-2020/articleshow/78641694.cms" data-type="tilCustomLink">Hear and learn from Byju Raveendran, the man who made online classes fun, years before COVID, at the Global Trends Festival 2020</a>

Watch Sten Garmark from Spotify speak about his strategy of Spotify’s “Ubiquity”at the Global Trends Festival 2020

<ul><li>In an interview with Business Insider India, Luv Isrrani, an Indian celebrity wedding photographer, says people still don't respect the profession. </li><li>A wedding photo shoot can cost anywhere between ₹15,000 and ₹100,000 per day. </li><li>Compare that to the median salary for employees in the two highest paying industry in India — Power and IT — is ₹1,45,833 a month. While the per capita income for all Indians is ₹10,534 a month.</li></ul>Indian brides and grooms are wackier and experimenting with wedding looks, like floating in a pit and other ways in a bid to stay different. Others who are not as imaginative are opting to turn their special day picture perfect. It hence comes as no surprise that wedding photography is a thriving business in a $50 billion wedding market, <a href="https://www.voguebusiness.com/fashion/indian-wedding-fashion-millennials-lehenga">according</a> to Vogue India. Luv Isrrani, who shot the wedding of Indian cricketer Harbhajan Singh's wedding, says that the business has changed for the better. When he started working 15 years back, he charged ₹3500 to shoot an entire portfolio. Today, he charges ₹150,000 a day, and that is a whopping 4,200% increase. It also compared well to the median salary for employees in the<a href="https://www.randstad.in/about-us/press-releases/press-releases/fmcg-emerges-as-the-highest-paying-industry-in-india-randstad-salary-trends-study-2017/"> two highest paying industries in India </a>— energy and IT — is ₹1,45,833 a month. While the per capita income for all Indians <a href="https://www.livemint.com/politics/policy/india-s-per-capita-income-rises-10-to-rs-10-534-a-month-in-fy19-1559318636062.html">is </a>₹<a href="https://www.livemint.com/politics/policy/india-s-per-capita-income-rises-10-to-rs-10-534-a-month-in-fy19-1559318636062.html">10,534 a month.</a> The driving factor Most photographers in India do not earn anywhere close to Luv. The difference between Luv and other cameramen is his focus on weddings, which is big business in India, especially the ones involving celebrities. Every wedding is becoming more lavisher, and he has much to gain. A <a href="https://www.indiatvnews.com/lifestyle/relationships-big-fat-indian-wedding-survey-432568">recent survey revealed</a> that millennials are ready to spend a hundred thousand rupees for a typical wedding ceremony that lasts for three to four days in India. More than 20% of the female and 11% of the male agreed that they can spend ₹10,00,000 to ₹20,00,000 on their wedding. However, another survey said<a href="https://scroll.in/article/831857/the-big-fat-indian-wedding-still-survives-but-millenials-are-increasingly-opting-out">, women opt for low-cost weddings </a>as they get older. Half the people living in India are under the age of 30, <a href="https://www.voguebusiness.com/fashion/indian-wedding-fashion-millennials-lehenga">reported</a> Vogue India. While millennials are getting more thrifty, still a majority of Indian weddings cost way more than what the person can ideally afford. With people using more and more social media, brides and grooms want their wedding to be in a certain way within a certain budget, said <a href="https://www.sabyasachi.com/">Sabyasachi Mukherjee</a>, a famous fashion designer. The demonstration effect as a result of the grand celebrity wedding like Priyanka Chopra and Nick Jonas or Ranveer Singh And Deepika Padukone are adding to the desire. <div type="Article" hostid="261" msid="67150327" title="Meet the Ambanis, the richest family in Asia, who live in a $1 billion skyscraper and mingle with royals, politicians, and Bollywood stars" mstype="2" mssubtype="0"></div>
 Every business related to wedding is thriving. Anita Dongre, an Indian fashion designer, <a href="https://www.voguebusiness.com/fashion/indian-wedding-fashion-millennials-lehenga">registered an annual turnover</a> of over ₹700 crores (£82.2 million) in 2019, a 30% increase compared to last year. Indians have always been known to splurge at weddings. Even the poorest of the lot tend to save their entire life, or borrow in a huge way, to fund the weddings of their children. The stakes are much higher today. Luv is minting money as a celebrity wedding photographer. But that’s just a stepping stone. Israni is all set to be a director. He recently directed a music video with TSeries and is planning to do much more than photography. See also: <a href="https://www.businessinsider.in/the-remarkable-journey-of-byju-raveendran-from-a-teacher-to-a-billionaire/articleshow/70550817.cms">The remarkable journey of Byju Raveendran from a teacher to a billionaire</a> <a href="https://www.businessinsider.in/simba-beer-is-roaring-towards-success-with-focus-on-indias-smaller-markets-and-a-revenue-of-125-crores/articleshow/70270926.cms">A 27-year old has his own beer brand that is earning ₹125 crore just in its third year</a>

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Fabric of a nation: Sustaining India's handloom legacy in modern times

Prerna Tyagi

Hear from the fashion icon Sabyasachi, on the concept of luxury and the future of fashion, at the Global Trends Festival 2020

BI India Bureau

INTERVIEW: Nouriel Roubini talks about the future of global economy post COVID-19

BI India Bureau

Kumar Mangalam Birla will share the secrets behind successful acquisitions at the Global Trends Festival 2020

BI India Bureau

Watch Sten Garmark from Spotify speak about his strategy of Spotify’s “Ubiquity”at the Global Trends Festival 2020

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A 34-year-old Indian photographer’s income has grown over 42 times in 15 years — thanks to big, fat Indian weddings

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