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3 mins read

Coca-Cola India's spending on brands to be highest in H2

Beverage major Coca-Cola is going to have its highest-ever spending on brands in the second half of…

PTI   


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4 mins read

HUL Vs ITC: Good, the better and the best

It’s been a tough quarter for large FMCG players in India with muted consumer sentiment, weak rural…

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3 mins read

Interim Budget 2024: Markets don’t expect big bang measures but hope infra & rural push to continue

Union finance minister Nirmala Sitharaman set the stage for low expectations from the upcoming Inte…

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2 mins read

Travel Boom: India spends 2X of pre-pandemic level on Airbnb with Goa leading the charge

Research done by Oxford Economics has found that Indians spent a total of $815 mn on stays at Airbn…

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3 mins read

India FMCG sector profits may be weighed by ad spend hikes, price cuts: BNP Paribas

Consumer goods majors have been hit hard by inflation over the last few quarters, with volume…

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3 mins read

The rising affluence of small town consumers driving demand for premium products

India’s small towns have been running behind big cities for a long time — but that’s no longer true…

Business Insider Latest Story Image
4 mins read

Parliamentary panel recommends setting up of population-based cancer registries in rural areas

It said for better policy formulation on cancer treatment and uniform distribution of cancer c…

PTI   


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2 mins read

Rural consumption on a decline as farmers’ income continues to remain under stress: Motilal Oswal

Rural consumption grew only 4.6% YoY in Q3 FY23 after rising 6.5% in Q1 and 5.5% in Q2 FY23. The s…

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3 mins read

Universal basic income improved lives in rural Canada when they tried it in the '70s. Here's why the program got scrapped.

A universal basic income program that Canada tested for three years improved families' educational …

Katie Hawkinson   


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7 mins read

Data centers are sprouting up as a result of the AI boom, minting fortunes, sucking up energy, and changing rural America

Data center building complexes are changing the face of rural America, using tremendous energy, and…

Daniel Geiger,Ellen Thomas,Al…   


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6 mins read

They built a small house in rural Thailand for $22,500. They don't have debt, but that doesn't mean the lifestyle is easy.

Living a rural life taught the couple the importance of tracking all household expenses and finding…

Amanda Goh   


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2 mins read

Demand trajectory slightly improves sequentially in March qtr, green shoots emerge, says Dabur

Demand trajectory across urban and rural markets in India has shown a "slight improvement" sequenti…

PTI   


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3 mins read

Rural recovery underway says Morgan Stanley

Rural economy is all set for a rebound as per readings from four key indicators – employment, credi…

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2 mins read

India’s debit card transactions fall but credit card spends rise further

A look at India’s spending pattern in the first half of 2023 (January to June), reveals an interest…

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4 mins read

Slowdown in FMCG market bottomed out, rural markets show signs of improvement: HUL

FMCG major Hindustan Unilever on Thursday missed market expectations with a 10% rise in net profit …

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2 mins read

One in six Indians spends 1.2 hours a day scrolling through Shorts, Reels & more such

Over 250 million Indians subscribe to short-form videos across Indian home-grown apps like DailyHun…

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5 mins read

January auto sales rise 14% y-o-y but sentiment improving at a snail’s pace, says FADA

As compared to January 2020, auto sales in January 2023 were down by 8%, says data by Federation of…

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2 mins read

Lowe's is trying to lure rural shoppers by copying Tractor Supply and selling livestock products, Carhartt, and Wrangler

Lowe's announced this week a "one-stop shop concept" to attract more rural customers to its stores,…

Ben Tobin   


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3 mins read

My husband and I moved from New Jersey to rural West Virginia. Healthcare access was so bad we moved back to New Jersey.

We moved from New Jersey to West Virginia. We moved back to NJ because my husband got cancer and th…

Kelly Burch   


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2 mins read

A woman who gave up her stock-market job to open a rural CrossFit says the idea of a slow-paced life in the countryside is a myth

Violet Pacileo said her finance job was stressful and didn't give her much work-life balance, so sh…

Marielle Descalsota