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Joining the club of popular personalities such as <keyword id="19941210" type="General" weightage="20" keywordseo="Kangana-Ranaut" source="keywords">Kangana Ranaut</keyword> and <keyword id="19968072" type="General" weightage="20" keywordseo="Hema-Malini" source="keywords">Hema Malini</keyword> who have joined the <keyword id="19931558" type="General" weightage="20" keywordseo="Bharatiya-Janata-Party" source="keywords" meta.keywordsubtype="org" meta.entityname="Bharatiya Janata Party" meta.hostid="261" meta.entityid="Bharatiya Janata Party">Bharatiya Janata Party</keyword>, ‘<keyword id="19899026" type="General" weightage="20" keywordseo="Anupamaa" source="keywords">Anupamaa</keyword>’ actor <keyword id="19932141" type="General" weightage="100" keywordseo="Rupali-Ganguly" source="keywords">Rupali Ganguly</keyword> just declared her entrance into the party and the world of politics. Rupali, speculated to be India’s current highest-paid TV actress, announced her joining via a press conference held by the <keyword id="19894848" type="General" weightage="20" keywordseo="BJP" source="keywords" meta.keywordsubtype="org" meta.entityname="BJP" meta.hostid="261" meta.entityid="BJP">BJP</keyword> in New Delhi on Wednesday. However, it is unclear whether the ‘Sarabhai vs Sarabhai’ actor intends to contest for a seat during the ongoing 2024 <keyword id="19923279" type="General" weightage="20" keywordseo="Lok-Sabha-elections" source="keywords">Lok Sabha elections</keyword>. Citing Narendra Modi as the inspiration behind this move, Rupali said the following in a PTI interview: "Who is not a fan of this (<keyword id="19899320" type="General" weightage="20" keywordseo="PM-Modi" source="keywords">PM Modi</keyword>’s) work? The progress that he has made India do by leaps and bounds is what attracts every Indian today to BJP and to one and only Narendra Modi." "Seeing the 'Mahayagya' of development around me (under leadership of Prime Minister Narendra Modi), I felt that I should also be a part of it," Rupali told the media. Rupali has, in the past, expressed approval with PM Modi on many politically contested topics. Responding to a X post by the PM on <keyword id="6361164" type="General" weightage="20" keywordseo="reservation" source="Orion">reservation</keyword> in 2021, the actress remarked: “Hope one day we do away completely with caste and religion-based reservations and only the economically weaker sections have access to reservation”. Rupali’s surprise entrance into the BJP comes weeks after Kangana Ranaut announced her intention to contest the Lok Sabha elections and bagged a ticket from Himachal’s Mandi. The party has been rigorously reshuffling their candidates, adding a surprising amount of celebrity sheen to their roster. Two phases of the ongoing 2024 Lok Sabha elections have concluded, with five more to go. The third phase of the Assembly Elections is slated to take place on May 7, where 94 constituencies from 12 states will participate in the <keyword id="43546" type="General" weightage="20" keywordseo="voting" source="Orion">voting</keyword> process.

“Wish to follow in the footsteps of PM Modi!” ‘Anupamaa’ star Rupali Ganguly joins BJP

Nashik (Maharashtra) [India], May 24 (ANI): Actor <keyword id="478412" type="General" weightage="80" keywordseo="nitesh-pandey" source="Orion">Nitesh Pandey</keyword>, who was best known for his role as <keyword id="960950" type="General" weightage="50" keywordseo="dheeraj-kapoor" source="Orion">Dheeraj Kapoor</keyword> in <keyword id="5026" type="General" weightage="50" keywordseo="rupali-ganguly" source="Orion">Rupali Ganguly</keyword>'s famous TV drama '<keyword id="15588" type="General" weightage="80" keywordseo="anupamaa" source="Orion">Anupamaa</keyword>' was found dead at a hotel in Nashik, the police said. According to Mumbai police, Nitesh was found dead at a hotel in Igatpuri, Nashik in Maharashtra. "Prima facie, the cause of death seems to be a heart attack," the officials said. They said that a police team is present at the hotel and an investigation has started. "Hotel staff and people close to him are being questioned and a post-mortem report is awaited," the police said while adding that further investigation into the matter is underway. More details are awaited. The actor was known for working in TV shows such as '<keyword id="17504173" type="General" weightage="50" keywordseo="manzilein-apapani" source="Orion">Manzilein ApApani</keyword>', 'Astitva...Ek Prem Kahani', 'Saaya', 'Justajoo' and 'Durgesh Nandini' and in films including 'Om Shanti Om', '<keyword id="29320" type="General" weightage="80" keywordseo="khosla-ka-ghosla" source="Orion">Khosla Ka Ghosla</keyword>', 'Badhaai Do', '<keyword id="853887" type="General" weightage="50" keywordseo="shaadi-ke-side-effects" source="Orion">Shaadi Ke Side Effects</keyword>', and 'Rangoon'. He also worked in theatre shows Pandey like 'Aastha' and 'Misal Pav'. Indeed, his passing away has created a vacuum. Recently TV industry also witnessed the loss of Aditya Singh Rajput and <keyword id="1759792" type="General" weightage="50" keywordseo="vaibhavi-upadhyay" source="Orion">Vaibhavi Upadhyay</keyword>. (ANI)

Khosla ka Ghosla and Anupamaa actor Nitesh Pandey found dead at Nashik hotel

Superstar <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword> on Sunday said he has tested <keyword id="6439681" type="UNKNOWN" weightage="20" keywordseo="positive">positive</keyword> for the novel coronavirus and is under <keyword id="58995" type="PERSON" weightage="20" keywordseo="Home-quarantine">home quarantine</keyword>. The 53-year-old actor took to Twitter to share his diagnosis and said he is following all the necessary protocols. "I wish to inform everyone that, earlier this morning, I have tested positive for <keyword id="8763838" type="UNKNOWN" weightage="20" keywordseo="covid-19">COVID-19</keyword>. Following all the protocols I have immediately isolated myself. I am under home quarantine and have sought necessary medical care," he wrote. The star, who was shooting for "Ram Setu" in the city, urged all those who came in contact with him to get themselves tested. "I would sincerely request all those that have come in contact with me get themselves tested and take care. Back in action soon!" he said. Kumar is the latest Bollywood celebrity to have tested positive for COVID-19 after Ranbir Kapoor, Alia Bhatt, Aditya Narayan, Rupali Ganguly, Kartik Aaryan and Aamir Khan among others. On Saturday, <keyword id="13126" type="COMPANY" weightage="20" keywordseo="Maharashtra">Maharashtra</keyword> reported 49,447 fresh COVID-19 cases, the highest rise in a day so far, taking the tally to 29,53,523. On the work front, Kumar is awaiting the release of Rohit Shetty's "Sooryavanshi". He also has Aanand L Rai's "Atrangi Re", Farhad Samji-directed "Bachchan Pandey", Ranjit Tiwari's "Bell Bottom" and Yash Raj Films project "Prithviraj" in the pipeline. SEE ALSO: <a href="https://www.businessinsider.in/science/space/news/nasa-estimates-pandemic-could-cost-it-around-3-billion-quick-look-at-projects-to-take-the-biggest-hit/slidelist/81869940.cms">NASA estimates the pandemic ballooned costs by $3 billion — here are the projects to take the biggest hit</a> <a href="https://www.businessinsider.in/business/startups/news/a-5-5-billion-british-fintech-start-up-may-have-200-jobs-to-offer-in-india/articleshow/81867620.cms">A $5.5 billion British fintech start up may have 200 jobs to offer in India</a> <a href="https://www.businessinsider.in/business/startups/news/for-revolut-india-is-just-the-first-in-a-series-of-countries-it-plans-to-enter-in-the-next-18-months/articleshow/81883114.cms">For Revolut, India is just the first in a series of countries it plans to enter in the next 18 months</a>

Bollywood superstar Akshay Kumar tests positive for COVID-19, under home quarantine

Mumbai, Apr 20 () Actor-producer JD Majethia has announced a website which aims to motivate fans of TV stars to raise funds to fight against the novel coronavirus.On the website 'Fan Ka Fan', the person who pledges to donate will receive a video from their favourite TV celebrity associated with the initiative."To protect the lives of people from the impact of coronavirus, the country went into a long lockdown. This has and will create multiple crises and especially the financial ones for many in every nook and corner of the country. Now, when many from the country are impacted, then many from the country need to rise up to the occasion and help," Majethia said in a statement."The television industry has the power to inspire, motivate, influence a lot of people to come forward and support the cause. I am glad that so many like-minded celebrities willingly agreed to be part of it," he added.Popular TV actors such as Divyanka Tripathi, Bharti Singh, Gautam Rode, Rithvik Dhanjani Karan V Grover, Ada Khan, Shubhangi Aatrey, Rupali Ganguli,Tejasswi Prakash, Rohitash Gaud, Shailesh Lodha among others are part of the 'Fan Ka Fan' initiative.Majethia said he is hopeful that the initiative will help create an impact and spread awareness regarding the pandemic. JUR SHDSHD

COVID-19: JD Majethia launches website for fans of TV stars to raise fund

<ul><li><keyword id="9648465" type="PERSON" weightage="20" keywordseo="sima-taparia">Sima Taparia</keyword> from Mumbai is back and she’s telling fortune again. This time, it is with <keyword id="8681398" type="UNKNOWN" weightage="20" keywordseo="Urban-Company">Urban Company</keyword> and the audience is loving it.</li><li>Tarun Menon, Director Marketing, Urban Company takes us behind the platform's latest influencer marketing campaign with Sima Taparia, shares the thought behind partnering with her and larger goals for this year.</li></ul>Last year, Netflix's Indian Matchmaking introduced India and the world to ace matchmaker Sima Taparia and she quickly became one of the most talked about character from a reality show. The first season ended in July 2020 but the audience hasn’t stopped stanning over Sima Taparia yet. Sima gained instant popularity among millennials and Gen Z and never faded away from the news cycle. Over the past year, brands like Burger King, Tinder, Asian Paints flocked to partner with the internet sensation, who recently starred in Big Boss OTT. Meanwhile, brands are still not over her. Recently, she featured in a campaign for home service and grooming platform, Urban Company. Before Netflix renewed Indian Matchmaking for season 2, Urban Company’s Align your Stars campaign with Sima Taparia generated a lot of chatter on social media. It helped the brand garner 4.5+ million views in less than a week. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Telling us why Sima was the perfect match for this campaign, Tarun Menon, Director Marketing, Urban Company said, “Sima enjoys cult-like status and is best known for matchmaking based on the stars. She was one of the most talked about people online in 2020. It was a punt – to see if the choice of influencer and content could drive engagement for the campaign.” “The videos themselves have been well received across social media with people relating, reacting and engaging with the content - and has given us learnings to bake into our next campaign,” added Menon. Its marketing objective was to create buzz ahead of the launch of Big Home Rush, an Urban Company sale property. To further spread awareness around its discounts and gain new customers, Urban Company partnered with 14 different young influencers such as Kusha Kapila, Vishnu Kaushal, Mallika Dua, to mention a few, to create content for each zodiac sign. The underlying message of each piece was to encourage consumers to join Urban Company’s Big Home Rush sale. Launched in January 2021, the Big Home Rush sale has become extremely popular with consumers. Even in the ongoing second edition, the company has already delivered close to 500,000 services, witnessing high demand from cities such as Mumbai, Delhi, Chennai, Pune, Bengaluru, and Hyderabad and more. Sharing why it chose influencer marketing to promote its sale, Menon said, “With other media formats driving awareness, the influencer leg sought to create engagement and conversation around the sale, in a way that’s native to the platform (Instagram). We’d observed that in the last 2 months, sun-sign based content was growing in volume, engagement and traction - as people tag their friends and conversation flows organically.” Before Sima Taparia, Urban Company’s partnership with yesteryear’s TV stars such as Rupali Ganguly as Monisha Sarabhai and Komalika also received a positive response from its audience. The idea behind casting such a unique set of stars, from Sima to Monisha, was to find women who can express shock and help open a door for them in the regional markets. “These content pieces were part of a larger campaign for Salon Classic - a newly launched category that offers salon quality services at unbelievable prices. Our intent in partnering with influencers and content creators was to integrate the key message - salon services at unbelievably low prices - into content &amp; culture. It made sense to partner with influencers best known for expressing shock – Hindi TV celebrities with a cult following for the roles they play. We further extended this concept to regional TV artists as well, to build relatability for regional audiences. We are looking to attract new customers and engage existing consumers through this campaign,” shared Menon. Due to the global pandemic, Urban Company has seen an uptick in the demand for home cleaning and hygiene services as people are becoming more health-conscious. The app had become quite popular for its home repair and salon services before the pandemic broke out. However, people have been wary about letting outsiders inside their homes lately. Urban Company rose to the challenge and tweaked its marketing strategy. It started communicating every day about the changes it introduced in its services and updated its audience regularly about the number of employees vaccinated. It tweaked its logo across platforms to convey the importance of social distancing and wearing a mask. Apart from that, it realised that people are looking for a lot of DIY videos to make the best of their time. Therefore, it started uploading beauty and wellness video tips to help its consumers surf through the challenges they are posed with. It is also conducting live sessions to engage with its consumers. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Telling us how the company has tweaked its larger marketing strategy after the pandemic to win consumer trust, Menon shared, “We focused on communicating every day about the changes we introduced in our services and SOPs. For example, we completely reimagined certain services, such as threading, to ensure low contact with consumers. For threading, our Beauty experts now wrap the thread around their neck, instead of pursing it in their mouth. We launched extensive campaigns to build communication on our safety protocols and how the Urban Company experience has been reimagined for delivering safe and hygienic services. Our ‘<keyword id="11886690" type="UNKNOWN" weightage="20" keywordseo="uc-safe">UC Safe</keyword> Salon campaign’ included TVCs featuring Neena Kulkarni and Shweta Tiwari aimed at communicating the safety of Urban Company’s salon at home services. More recently, in May ‘21, we ran an extension of the UC Safe campaign, highlighting how over 75% of our service professional base is now vaccinated.” Home services sector in India is largely unorganized and Urban Company is one of the few companies that is formalising it and despite being in the business for 7 years, Menon says that they are still just getting started. Sharing his larger goals for this year, Menon said, Our focus areas will be to increase market share in existing markets and increase penetration in new cities. In the past 2 years, we have expanded to 30 cities in India. Our goal is to be present in the top 100 cities over the next couple of years.”

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“Wish to follow in the footsteps of PM Modi!” ‘Anupamaa’ star Rupali Ganguly joins BJP

Ankush Banerjee

Khosla ka Ghosla and Anupamaa actor Nitesh Pandey found dead at Nashik hotel

ANI

Bollywood superstar Akshay Kumar tests positive for COVID-19, under home quarantine

PTI

COVID-19: JD Majethia launches website for fans of TV stars to raise fund

PTI

It's a match: When Sima Taparia met Urban Company and helped the brand gain over 4.5 million+ views in less than a week

Karuna Sharma

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