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The conservation and promotion of India’s art and cultural heritage aren't a national matter nor is it a big concern of the government. <keyword id="719465" type="PERSON" weightage="20" keywordseo="Ayaan-Ali-Bangash">Ayaan Ali Bangash</keyword>, a known Sarod player thinks that Indian government is not needed for increasing popularity of Indian arts and culture,”It is very important to be connected to our roots but if you’re not able to capture the audience with your music, then you can’t blame any third party for not promoting your art.” 
 Very few corporate companies notably want to promote art and culture and <keyword id="28126" type="CITY" weightage="20" keywordseo="HCL">HCL</keyword>, foraying from it’s IT space, has been organizing HCL Concerts for over 18 years, dedicated to identifying, evolving and promoting talent rooted in the glorious heritage of Indian classical performing arts. 
 
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Concerts under the umbrella of HCL Concerts are organized regularly in Delhi NCR, Chennai and Lucknow across various venues throughout the year. These concerts are free to attend and are often enriched by the presence of luminaries in the field of Indian classical performing arts. 
 “You don’t know the kind of audience that your art will attract; Indian classical music is a sort of genre that sees a different kind of people and art has no space for clichés,” said <keyword id="6517626" type="PERSON" weightage="20" keywordseo="Shubha-Mudgal">Shubha Mudgal</keyword>, who believes that HCL concerts have been marketed well to attract all kinds of people from all walks of life. 
 
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 Over the years, HCL Concerts has evolved into a unique platform for the exceptionally talented veterans as well as upcoming artists – be it dancers, vocalists or instrumentalists. Over 400+ artists have graced this platform and have contributed towards reinvigorating the Indian classical performing arts. While there have been spellbinding performances by legends such as Pandit Shivkumar Sharma, Pandit Hariprasad Chaurasia, and Pandit Vishwamohan Bhatt, HCL Concerts has also provided a platform for the rare genres of performing arts like Dhrupad, Rudra Veena, and <keyword id="4401683" type="UNKNOWN" weightage="20" keywordseo="gaudiya-nritya">Gaudiya Nritya</keyword> to name a few. 
 
The recently concluded HCL concerts was a special one with it spanning over 3 days in Delhi NCR across Delhi, Gurgaon, and Noida. 
 
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	 Artists like <keyword id="1277440" type="PERSON" weightage="20" keywordseo="Amaan-Ali-Bangash">Amaan Ali Bangash</keyword>, Ayaan Ali Bangash, Kaushiki Chakraborty, Niladri Kumar, Purbayan Chatterjee, Rakesh Chaurasia, Shubha Mudgal and many more notable one were a part of this concert series and they had very interesting insights about what works and doesn’t in the current scenario when it comes to Indian traditional music. 
	 
	Amaan Ali Bangash, who is a popular Sarod player said that the perception that Indian classical music isn’t cool,” Very few classical musicians appeal to the audience whether it is Indian or otherwise. You might like Jazz as a genre even if you like one artist. The key is to find the artist or instrument that inspires you in Indian classical music. I don’t agree that Indian classical music is dying.”

Indian Classical Music needs a platform to shine and the government isn’t it

<keyword id="20060213" type="General" weightage="20" keywordseo="Indian-cinema" source="keywords">Indian cinema</keyword> megastar <keyword id="20292275" type="General" weightage="20" keywordseo="K-Chiranjeevi" source="keywords">K Chiranjeevi</keyword> was honoured by the <keyword id="20022792" type="General" weightage="20" keywordseo="Guinness-World-Records" source="keywords" meta.keywordsubtype="org" meta.entityname="Guinness World Records" meta.hostid="261" meta.entityid="Guinness World Records">Guinness World Records</keyword> on Sunday, recognising him as the <keyword id="23279033" type="General" weightage="20" keywordseo="most-prolific-actor" source="keywords">most prolific actor</keyword> and dancer in the Indian film industry. The official certificate from Guinness World Records stated, “The most prolific film star in the Indian Film Industry - actor/dancer is Konidela <keyword id="19916806" type="General" weightage="20" keywordseo="chiranjeevi" source="keywords">Chiranjeevi</keyword> aka Mega Star (India), achieved on 20 September 2024.” Chiranjeevi received this prestigious recognition at a grand event. Expressing his gratitude, Chiranjeevi shared, "This moment is truly unforgettable. I never aimed for a Guinness World Record, but being honoured for my dance is incredibly fulfilling. Dancing is what truly made me a star and has been a cornerstone of my journey." Reflecting on his illustrious career, he added, "Dance has always been an integral part of my life throughout my film career. I still recall my early dance steps in front of legends like Savitri. This recognition belongs to all the directors, producers, music directors, and choreographers who highlighted my dance performances in films." According to close sources, Chiranjeevi has performed over 24,000 dance moves in 537 songs across 156 films over the past 45 years. Interestingly, September 22 marks the anniversary of his debut in 1978. Guinness World Records adjudicator Richard Stenning praised Chiranjeevi's immense contribution, stating, "After thoroughly reviewing all 156 films and his dance performances, this achievement is officially extraordinary." Superstar <keyword id="19915144" type="General" weightage="20" keywordseo="Aamir-Khan" source="keywords">Aamir Khan</keyword>, who joined Chiranjeevi on stage, expressed his admiration, saying, "I consider him my elder brother. Watching him receive this honour is thrilling. When you see him dance, you see his heart in every move, truly enjoying himself." The recognition drew congratulations from various prominent figures, including Telangana Chief Minister A Revanth Reddy, Andhra Pradesh Chief Minister N Chandrababu Naidu, Union Coal Minister G Kishan Reddy, and BRS Working President K T Rama Rao. Revanth Reddy shared on social media platform ‘X,’ “It is a moment of pride for Telugu people that Chiranjeevi has earned a place in the Guinness World Records.” Similarly, Kishan Reddy posted, “Megastar for a reason! Congratulations to the iconic Indian film star Sri K Chiranjeevi Garu on this incredible achievement! 24,000 dance moves in 537 songs across 156 films over 45 years – simply phenomenal! Your legacy will inspire generations.” Chandrababu Naidu added, “Heartiest congratulations to Mega Star and <keyword id="19981512" type="General" weightage="20" keywordseo="Padma-Vibhushan" source="keywords">Padma Vibhushan</keyword> awardee @KChiruTweets Garu. This recognition is not just another feather in his cap but also elevates the pride of Telugu people worldwide.” Chiranjeevi, one of the biggest stars in <keyword id="20582687" type="General" weightage="20" keywordseo="South-Indian-cinema" source="keywords">South Indian cinema</keyword>, has an impressive filmography of over 150 films in Telugu, Hindi, Tamil, and Kannada. Some of his most notable works include"Rudra Veena," "Indra," "Tagore," "Swayam Krushi," "Sye Raa Narasimha Reddy," "Stalin," and "Gang Leader." The acclaimed actor was awarded the Padma Vibhushan, India’s second-highest civilian honour, in May this year, alongside cinema icon Vyjayanthimala, and had previously received the Padma Bhushan in 2006. (With inputs from agencies)

Veteran Telugu superstar Chiranjeevi recognised by Guinness World Records as "most prolific film star" in Indian Cinema

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Indian Classical Music needs a platform to shine and the government isn’t it

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Veteran Telugu superstar Chiranjeevi recognised by Guinness World Records as "most prolific film star" in Indian Cinema

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