The best option to carry your essentials while trekking is a <keyword id="8152920" type="UNKNOWN" weightage="20" keywordseo="rucksack">rucksack</keyword> <keyword id="2342093" type="PERSON" weightage="20" keywordseo="travel-bag">travel bag</keyword>. A rucksack is a large backpack which is easy to carry and large enough to pack all your belongings that you need to carry along with you. Here are some great options to choose your travel companion from: <bulletContentEmbed name="B07RC94TG8" columns="1"><bulletContentHeading name="B07RC94TG8_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Top Pick" msid="79991085" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07RC94TG8</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07RC94TG8_body"><bulletContentRow name="B07RC94TG8_8696262389098856"><bulletContentRowHeading><bulletContentRowHead col="1">POLESTAR XPLORE 55 ltrs with Rain Cover Rucksack Hiking Backpack</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This rucksack backpack from Polestar is huge and spacious for a great trekking experience. It comes with a rain cover which makes it waterproof instantly and protects your belongings from rain, allowing you to enjoy your trekking or hiking experience even on a rainy day. The bag has a separate shoe compartment so that you do not have to keep your shoes with any of your other stuff.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07RC94TG8_3933188178222743"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Ergonomic and comfortable design for the traveller inside you.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0791DXRTV" columns="1"><bulletContentHeading name="B0791DXRTV_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Editor&amp;#39;s Pick" msid="79991273" hostid="261"></div></columnHeadThumb><columnHeadTitle>B0791DXRTV</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0791DXRTV_body"><bulletContentRow name="B0791DXRTV_8278014004110694"><bulletContentRowHeading><bulletContentRowHead col="1">TRAWOC 60 Ltr Trekking Rucksack Travel Bag Hiking Backback, Skyblue (1 YEAR WARRANTY)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Large, airy and very spacious, this rucksack travel backpack from the house of TRAWOC Store is all you need. It comes with a laptop sleeve inside the main compartment, making it easy for you to carry your technical belongings. It also has many straps, buckles, and pockets which make it the best choice to carry a lot of travel stuff and your personal belongings. The backpack is available in plenty colour options to choose from, making it a convenient buy for you to travel in your style.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0791DXRTV_6010676952365697"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Highly durable and water resistant rucksack.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07F1LRNYK" columns="1"><bulletContentHeading name="B07F1LRNYK_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Popular Pick" msid="79991324" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07F1LRNYK</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07F1LRNYK_body"><bulletContentRow name="B07F1LRNYK_1874679556044186"><bulletContentRowHeading><bulletContentRowHead col="1">TRAWOC 60LTravel Backpack for Outdoor Sport Camp Hiking Trekking Bag Camping Rucksack 1 Year Warranty (Blue)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This rucksack from the TRAWOC Store is made from high-quality material, which makes it highly sustainable and suitable for all kinds of weather. It is very spacious and large so that you can easily put your stuff in it. It also has a laptop sleeve for your laptop inside the main compartment. Along with all these amazing features, this bag is very good looking and stylish. It is a must-have product for activities like camping, trekking and hiking.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07F1LRNYK_0048875377571407"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Highly durable, waterproof and long-lasting rucksack backpack.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07DCDTL21" columns="1"><bulletContentHeading name="B07DCDTL21_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Must Have" msid="79991960" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07DCDTL21</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07DCDTL21_body"><bulletContentRow name="B07DCDTL21_2784999196152689"><bulletContentRowHeading><bulletContentRowHead col="1">F Gear Hunter 75 Ltrs Black Rucksack (Black, Grey Diamond)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This classy rucksack from the F Gear Store is a high-quality backpack for travelling. It has an inbuilt rain cover and is airy enough to carry all the required stuff for travelling. It comes with a ladder lock that allows you to adjust and lock the straps according to your height and requirements.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07DCDTL21_0523557319567081"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Premium quality and highly comfortable to carry.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0847PGZZM" columns="1"><bulletContentHeading name="B0847PGZZM_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Also Consider" msid="79991993" hostid="261"></div></columnHeadThumb><columnHeadTitle>B0847PGZZM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0847PGZZM_body"><bulletContentRow name="B0847PGZZM_0844750652617128"><bulletContentRowHeading><bulletContentRowHead col="1">TRAWOC 80L Travel Backpack for Outdoor Sport Camp Hiking Trekking Bag Camping Rucksack HK007 (Grey) 1 Year Warranty</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This 80 litre rucksack from the house of TRAWOC is all you need on a trip. It is highly spacious and extremely large. Ready to go with you for adventures, getaways or any kind of travel experience, this backpack serves as a multipurpose travel bag and is extremely durable and sturdy enough. It comes with a rain cover to protect your belongings in the rainy weather and also has a laptop sleeve in the main compartment to attend those urgent work calls and meetings or to just enjoy a movie in the outdoors.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0847PGZZM_5187039438429526"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Comes in three colour variants.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07PJCH3VZ" columns="1"><bulletContentHeading name="B07PJCH3VZ_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Best Alternative" msid="79992105" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07PJCH3VZ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07PJCH3VZ_body"><bulletContentRow name="B07PJCH3VZ_5070471051755158"><bulletContentRowHeading><bulletContentRowHead col="1">Hyper Adam 65 L Rucksack Hiking Backpack Trekking Bag Camping Bag Travel Backpack Outdoor Sport Rucksack Bag 65 Ltrs (Sea Green)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This rucksack from Hyper Adam bags is a lightweight backpack, which makes it an easy and convenient pick while trekking and hiking. Along with that, it is super airy to keep your stuff nicely and safely. It also has two adjustable compression straps above in order to adjust the width of the bag as per your requirement and a shoe compartment to keep your footwear separately.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07PJCH3VZ_3108125076684153"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Water proof bag; very comfortable to provide you a great travel experience.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Rucksack travel bag for trekking

<ul class="summary-list"><li>"<keyword id="11899433" type="UNKNOWN" weightage="60" keywordseo="real-housewives-of-beverly-hills" source="Orion">Real Housewives of Beverly Hills</keyword>" star <keyword id="12411973" type="UNKNOWN" weightage="60" keywordseo="dorit-kemsley" source="Orion">Dorit Kemsley</keyword> recalled her October 2021 home invasion on the season premiere.</li><li>Kemsley said she was home during the robbery and encountered the intruders. </li></ul>Dorit Kemsley walked viewers and her fellow castmates through the details of her home invasion in the season 12 premiere of "The Real Housewives of Beverly Hills," which aired on Wednesday.<a href="https://www.dailymail.co.uk/news/article-10141057/RHOBH-alum-Dorit-Kemsley-held-gunpoint-robbed-home-invasion-asleep-home.html">Daily Mail Online reported</a> on October 28, 2021 that Kemsley had been robbed and held at gunpoint in her home in the Encino Hills neighborhood of Los Angeles the previous night. The Los Angeles Police Department <a href="https://www.insider.com/dorit-kemsley-robbed-at-gunpoint-encino-hills-home-report-says-2021-10">confirmed to Insider at the time</a> that there was a home invasion robbery investigation for a home on Kemsley's block, and that three suspects took an unknown amount of property from the home. Security footage of the incident was shown on the show's Wednesday episode, titled "The Break-In."At the time of the incident, Kemsley was home alone with her two children — daughter Phoenix, 5, and son Jagger, 7 — and all three had just returned from a <a href="https://www.insider.com/rihanna-asap-rocky-music-video-dmb-wedding-proposal-2022-5">wedding</a> in London. Her husband, Paul "PK" Kemsley, was not home at the time.Kemsley revealed that the burglars narrowly missed interacting with her daughter. "When PK's out of town, the kids always sleep with me," Kemsley said. She moved Phoenix back to her own room because she was "so exhausted and so jetlagged.""I thought, you know what? I'm so tired, and I picked her up and I put her in her bed," she added."So you moved her? Thank god," said her fellow housewife's <a href="https://www.insider.com/kyle-richards-says-daughter-hid-engagement-at-paris-hilton-wedding-2021-12">Kyle Richards'</a> husband Mauricio Umansky. <div type="image" title="Dorit Kemsley" height="4000" width="2667" msid="91505594" hostid="261"></div>After moving Phoenix, Kemsley said she washed her face and brushed her teeth before returning to her bedroom. "I got in bed and I grabbed my pillow and I was so happy to be in bed and all of a sudden I hear the door open," she said.She assumed that it was her children coming to find her but was confused when they did not appear after a few moments. "I don't see them, so I get out of my bed and that's when I saw not a little person but a big person," she continued, recalling how one of the intruders attacked her on sight. "When he saw me, he panicked and he charged at me and grabbed me."Kemsley said the intruder told her, "Get down on the fucking ground. I'm gonna fucking kill you," before putting his gun on her."I was just hunched over sobbing, going 'please I have little babies. Please, I'm a mother. Please, I beg of you, my kids need me, please please please please,'" the reality star recalled. She said her pleas were interrupted by one of the intruders telling another one to murder her."I was begging and begging and the other guy's going 'just fucking kill her! Just fucking kill her,'" she said. "I thought, this is it, I'm gonna die, he's gonna pull the trigger. I envisioned them killing me and then going and killing my kids.Kemsley said one of the intruders remained behind her "the whole time" while another was "collecting all the stuff." She volunteered to assist them. "I told them let me help you, I know where everything is," she continued. They asked her for "watches" and "cash." After over 20 minutes, she said she was the one who advised them to leave. "I said guys you took a lot, get out now while you can please."<iframe width="560" height="315" src="https://www.youtube.com/embed/kshih692h_w" frameborder="0"></iframe>In a security clip, a figure is seen scaling a wall in her yard carrying what Kemsley said was a homemade rucksack of the stolen goods fashioned from a comforter. "They took high value <a href="https://www.insider.com/how-chanel-bags-are-professionally-bedazzled-by-hand-2021-10">bags</a> and jewelry, whatever they could fit into the comforter. There were irreplaceable items that they took, but it doesn't matter to me whatsoever," Kemsley said. One item did matter to Kemsley, however: She requested that the burglars not take her <a href="https://www.insider.com/heard-threw-depps-cell-out-window-during-a-fight-security-guard-says-2022-4">phone</a>. Additional security footage appeared to show them honoring the request as one of the men left a flashing object on her property before leaving."He said 'count to 40, I will leave your phone by the gate,' and he left," she recalled.

'Real Housewives of Beverly Hills' star Dorit Kemsley reveals one of the men who burglarized her home told his accomplice to 'kill her'

<a href="https://www.businessinsider.com/insiderpicks" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://www.businessinsider.com/insiderpicks&amp;source=gmail&amp;ust=1551904003606000&amp;usg=AFQjCNGicoaJ_dTNpkDbIWqxa6BV9RjxNw">Insider Picks</a> writes about products and services to help you navigate when shopping online. Insider Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective.<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="http://www.pntra.com/t/TEFNS0VFQUVHR0pGTEFFREhLRE0?sid=biipgf061418bestbackpacks&amp;url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fwomens-modern-snap-backpack-black" target="_blank" rel="noopener"><img src="https://static-ssl.businessinsider.com/image/5cf6a4be11e2054a3f1f9a68-1200/the best backpacks.jpg" border="0" alt="The best backpacks" data-mce-source="Everlane/Business Insider" /></a>Everlane/Business Insider</div></div></div><ul class="summary-list"><li>Backpacks are perfect for anyone who commutes to work every day or just tends to carry a lot of gear with them when they go out.</li><li>The <a href="https://amzn.to/2t9vnNj" target="_blank" rel="noopener">Herschel Supply Co. Little America Backpack</a> is the perfect work-to-weekend bag because it's roomy enough to pack for a short vacation, but not so large that it looks comical at the office.</li></ul>I got really into everyday backpacks when I worked in an office. Simply put, I found them to be the best way to carry all my daily essentials - laptop, book for the commute, lunch when I remembered to pack it - without destroying my already tension-prone shoulders. Although the word "backpack" still reminds me of middle school, modern-day rucksacks are anything but childish. It's entirely possible to find a backpack that is equal parts cool and functional, no matter your style or your daily needs. A good everyday backpack should fit what you need for a busy day in a well-organized manner, without being so bulky that it becomes difficult to carry. All of our picks can accommodate a laptop or tablet. The right daily backpack should cater to your lifestyle, but on the whole, our top picks will take you from the gym to the office to your after work plans in style. <h2>Here are the best backpacks you can buy:</h2><ul class="summary-list"><li>Best everyday backpack overall: <a href="https://amzn.to/2t9vnNj" target="_blank" rel="noopener">Herschel Supply Co. Little America Backpack</a></li><li>Best backpack for storage: <a href="https://www.pntra.com/t/TUJGRkxISUJGSEhLR01CRktIRkdK&amp;sid=biipgf_061418_best-backpacks" target="_blank" rel="noopener">Incase Icon Backpack</a></li><li>Best backpack for bad weather: <a href="https://amzn.to/2JILUP3" target="_blank" rel="noopener">Fjällräven Kanken Classic Pack</a></li><li>Best stylish backpack: <a href="http://www.pntra.com/t/TEFNS0VFQUVHR0pGTEFFREhLRE0?sid=biipgf061418bestbackpacks&amp;url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fwomens-modern-snap-backpack-black" target="_blank" rel="noopener">Everlane Modern Snap Backpack</a></li><li>Best backpack for techies: <a href="https://amzn.to/2MqkmzV" target="_blank" rel="noopener">KOPACK Slim Business Laptop Backpack</a> </li><li>Check out our guide to <a href="https://www.businessinsider.com/best-backpack-students" target="_blank" rel="noopener">the best backpacks for students</a></li></ul>Updated on 06/11/2019 by Les Shu: Updated prices, links, and formatting.<h3>Keep scrolling to read more about our top picks.</h3><a href="http://e.businessinsider.com/join/ci/insider-picks">Subscribe to our newsletter.</a> Find all the best offers at our <a href="https://coupons.businessinsider.com/">Coupons page</a>. Disclosure: This post is brought to you by the <a href="http://www.businessinsider.com/insiderpicks">Insider Picks</a> team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.

The best backpacks you can buy

<ul><li><keyword id="3269053" type="PERSON" weightage="20" keywordseo="Rapido">Rapido</keyword> is aiming to achieve at least 1.5x growth than last fiscal. It is the only mobility company that is eyeing profits this year. </li><li>Rapido has already seen 25% of its business bouncing back. </li><li>Pavan Guntupalli, Co-founder, Rapido, talks to us about the story behind launching the brand, its growth, and mantra behind its road to profitability. </li></ul>The lockdown impacted most businesses across the globe. Some shut down and some learnt how to evolve with the changing tides. Home-grown brand Rapido, a Bike-Taxi service provider, saw its revenue plunge in the first two months after COVID hit the country and people were locked inside the four walls of their houses. With it, mobility came to a complete standstill. However, it soon saw a silver lining in June and July as 25% of its business bounced back. One of the reasons behind this demand was that people started avoiding public places and transport. Although, according to Rapido, 80% of India still doesn’t own private vehicles and due to COVID, they needed a safe and secure commute. This presented an opportunity in adversity for Rapido. Explaining why the brand’s demand came back, Pavan Guntupalli, Co-founder, Rapido, said, “Customers became aware that bike taxi is a more open and personalized way for intra-city travel. The customer has an advantage of less exposure to any infection due to his/her limited interaction with the captain (driver) and less touch points.” People also started renting its bikes for longer commutes. “Our average distance has suddenly changed, earlier people were using us for the last mile 3-5km but suddenly because of unavailability of regular public transport, our average distance has increased to 35% in some cities and overall, we saw 25% increase. Now people are using us for home to home travel and not just for last mile connectivity. Somewhere in December, we are hoping to come back to 100% of our business as before,” said Guntupalli. Shifting gears Rapido was growing at around 15% month-on-month from the last 3 years before the pandemic-infused lockdown hit India. It also doubled its presence from 50 cities to 100 in 6 months. Post lockdown, it had to shift its business model from offering bikes and taxies from consumers to distributors. Around 92% of its business came from bike and taxi model (intra-city mobility) and 8% came from logistics (essential supplies). Now, 30% of its total business comes from logistics and 70% from bike taxis. So, it decided to pivot its focus on accelerating the existing logistics business model by following a few initiatives such as delivering essentials at home, supporting the government to resolve supply-chain challenges, etc. “Rapido has been operating delivery services for e-commerce companies for close to 2 years now namely Zomato, Swiggy, Delhivery.com, Myntra, Eat.Fit. SuprDaily, Mapprr, 24*7 Stores, Kalerya, Bharatpe. During the lockdown, we amped up the existing Rapido-Delivery services to provide for the delivery of essential goods and partnered with major online companies like Big Bazaar, Big Basket and Spencer’s for delivery of essential goods,” shared Guntupalli. Building on the demand for logistics further, Rapido launched Rapido Local, a person-to-person delivery service. “Rapido Store is a convenient tool for offline and online businesses to help them reach out and deliver products to their customers in these challenging times. Rapido Store helps local businesses take care of multiple customer deliveries simultaneously in the most affordable and trusted manner. The service is currently operational in Bangalore &amp; Vijayawada and will scale to all cities Rapido is present in,” explained Guntupalli. Marketing Strategy and Understanding Consumers To gain its consumers' trust in a volatile market, Rapido introduced Safety Shields that helped consumers to maintain a safe distance from the driver or Captain, as Rapido calls them. <div type="image" title="rapido safety shields" msid="78221466" hostid="261"></div> Guntupalli said, “The Shield weighs around 400 gms -- it is a lightweight, PVC board that is attached to the Captain’s back like a rucksack. The shield covers the Captain’s body and makes for a considerable distance between the customer and our Captain. Apart from the usual measures, like using masks, sanitizers and the ArogyaSetu App, that we have taken, we felt the Safety Shields will be an added measure of safety during the rides.” It also tweaked its marketing strategy to increase awareness about the safety measures they followed. Its strategy is multi-lingual and regional. “We are trying to help change consumer behaviour towards safety, by helping them embrace the new norms through best practices when it comes to precautions, like bringing their own helmet, and avoiding stepping out. We also ensure that we leverage push notifications, SMS, emailers, in-app training videos, social media campaigns and marketing campaigns in various languages like Tamil, Telugu, Kannada and Hindi, to communicate regularly on our company updates and initiatives. We recently launched our first-ever video campaign, #PromiseofProtection, that showcases Rapido’s commitment to the safety and protection of its users, through an understanding of different relationships in our lives. In the initial phase of COVID, we launched a fundraiser for the Captains to provide them with the support they needed to weather the difficult times,” said Guntupalli. Goals for this fiscal As we inch towards normalcy and people have started stepping out, Rapido is aiming to achieve at least 1.5x growth over last fiscal. It is the only mobility company that is eyeing profits this year. According to PGA Labs, bike taxi service is now a $150 million market, growing at 20% month-over-month. In India 300 million people commute every day out of which only 1% happens via apps. It is estimated that bike taxis in India have the potential to create 5+ million livelihood opportunities, generating a revenue of $10 billion. With rapid urbanisation and smart status of cities, bike-taxi is becoming the future of intra-city transport. Due to COVID, they are also avoiding public transport. As a result, Rapido has become the third largest ride sharing platform in the country that sees around 10 million transactions in a month. Now, after securing a leadership position in the Bike Taxi ecosystem across cities, Rapido’s next focus area is to use technology to propel newer models that will help serve end users as well as businesses in the post COVID world. However, vehicle ownership in India is less. Hardly 18-20% people own a vehicle, that means 80% people still don’t have their own vehicle. When the pandemic hit, a huge problem statement was the need for a safe and secure commute. This became an opportunity in adversity for Rapido, as it saw a 25% spike in the month of June and July. Where it all began Rapido introduced bike sharing in our country in 2015. The product was built to bridge the last mile connectivity gaps. People in Tier II, III and beyond towns and cities have limited public transport solutions, some are not even available late in the evenings, making it difficult to look for an affordable option to travel within the city and getting shared autos are a hassle especially if you are a woman. However, being a first mover has its own set of challenges. Rapido was dealing with both cultural and social challenges. People did not feel comfortable sitting behind a stranger. So to woo consumers, Rapido took a quirky route. Guntupalli said, “We took a multilingual approach for our consumer outreach. The idea was to reach larger sets of audiences across Tier I, II and III cities and build affinity with the message. We worked on short, quirky videos that are a trend among tech-savvy millennials. We introduced the brand in a fun and different way to them through 7 videos with themes such as <a href="https://www.youtube.com/watch?v=bgGQYrlpRHA">Don’t be late, Save Your Date</a>, <a href="https://www.youtube.com/watch?v=cMOxf64njqE">KabhiBhiKahinBhi</a>, <a href="https://www.youtube.com/watch?v=jXPThvwLKSo">Don’t’ Get Crushed Away In Traffic</a>,<a href="https://www.youtube.com/watch?v=TbvxRnLayYI"> Late for Exam, Just Stay Calm</a>.” It also partnered with traffic police in cities like Vijayawada, Mangalore, Mysore, Kota to name a few, to drive awareness about road safety with helmet distribution campaigns. To make its women customers feel safer, Rapido masks their phone numbers from its captains. It was also the first bike taxi company in India to introduce insurance for both customers and Captains from Day 1. Rapido is now present in 100 cities serving over 10 million customers with 15 lakh+ registered Captains. It is the 3rd largest ride sharing platform in the country with 10 million transactions a month and has recorded over 25 million app downloads.

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Rucksack travel bag for trekking

BI India Bureau

'Real Housewives of Beverly Hills' star Dorit Kemsley reveals one of the men who burglarized her home told his accomplice to 'kill her'

Keyaira Boone

The best backpacks you can buy

Erin Mayer

Rapido shifts focus to logistics; sees 25% business recovery and aims for 1.5x growth next year over FY20

Karuna Sharma