Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li>Indian short video apps are fighting tooth-and-nail to fill the void that TikTok has left behind since it got banned in India. </li><li>The top free apps in the Google Play Store are dominated by the likes of ShareChat's Moj, <keyword id="2368386" type="PERSON" weightage="20" keywordseo="Roposo">Roposo</keyword> and Trell. </li><li>Business Insider reviewed all three to weigh the pros and cons of the new short video platforms.</li></ul>Ever since TikTok was banned in India, people are rushing to local alternatives to fuel their need for short videos. In the Google Play Store, Indian apps are currently battling it out for the top spot. The only catch is they’re not exactly at the same level as TikTok when it comes to functionality and user interface. <br /><br /><div type="Article" hostid="261" msid="76696132" title="List of 59 Chinese apps banned in India by Indian government" mstype="2" mssubtype="0"></div><br />The likes of ShareChat's Moj, Roposo and Trell among the top five free apps on the Google Play Store. Likee Lite also makes an appearance, even though its parent app — Likee — was among the 59 apps banned in India. <br /><br />  <div type="image" title="googleplaystore" msid="76869510" hostid="261" caption="&amp;lt;p&amp;gt;Top five free apps in the Google Play Store right now&amp;lt;/p&amp;gt;"></div><br /><strong>Review of ShareChat’s Moj short video app<br /></strong>ShareChat’s Moj is currently ahead of the rest and it even has a 3.9 star rating on the Google Play Store. It made its debut on June 29 and amassed 10 million downloads within a week.<br /><br />Due to security measures, Moj doesn’t allow users to take screenshots. However, in our review of the app, the pixels in the top right corner seem out of order for every single video. <br /><br /><div type="image" title="moj" msid="76869469" hostid="261" caption="&amp;lt;p&amp;gt;The top right corner of Moj app is stretching pixels&amp;lt;/p&amp;gt;"></div><br />It also auto-pulled the one-time-password (OTP) without getting clearance from the user for access. Using your phone number is the only way to sign up. However, you can use the app to view content without logging in at all. Unlike TikTok, Moj also doesn’t allow for editing, music tracks or adding special effects to videos.<br /><br />Users report being unable to sign in or post videos from time-to-time. Many comment that there’s a dire need for more features like being able to post comments, create a user profile, save videos to your own gallery — and just make it more user friendly, overall. <br /><br />  <div type="image" title="Moj review" msid="76869525" hostid="261" caption="&amp;lt;p&amp;gt;Reviews of Moj since its launch&amp;lt;/p&amp;gt;"></div><br />Developers do plan to introduce new features such as video editing, filters, stickers and ‘magical’ emoticons for selfies in the near future.<br /><br /><strong>Review of Roposo short video app<br /></strong>Akin to Mojo, Roposo also auto-pulls the OTP without getting clearance from the user for access. On the plus side, the user interface is clean. When uploading videos, the app allows you to edit videos within the platform and even add filters and effects, much like TikTok. It also allows users to collaborate with other user’s videos. <br /><br />  <div type="image" title="roposo" msid="76869576" hostid="261" caption="&amp;lt;p&amp;gt;Roposo includes TikTok-like filters and effects&amp;lt;/p&amp;gt;"></div><br />Roposo has over 50 million downloads. However, the app’s reviews on the Play Store reflect some users complaining about excessive data consumption, prolonged buffering time, and bugs while searching for other users’ profiles.<br /><br />  <div type="image" title="Roposo reviews" msid="76869591" hostid="261" caption="&amp;lt;p&amp;gt;Roposo reviews since India banned TikTok&amp;lt;/p&amp;gt;"></div><br />The one big hurdle with Roposo is that signing up is a must — and your phone number is the only way to do it. <br /><br /><strong>Review of <keyword id="9543757" type="UNKNOWN" weightage="20" keywordseo="trell-short-video-app">Trell short video app</keyword><br /></strong>Install the app is a breeze, but when it actually comes to opening it up for the first time — it refuses to load. Once it finally opens the interface is very user friendly and it allows you to sign up using your phone number, Facebook, Google ID or WhatsApp.<br /><br />As compared to the other two apps, the explore interface is much better. You can switch between tabs — like Travel, Reaction Videos, Food and others — to choose the kind of content you want to see.<br /><br />  <div type="image" title="trell" msid="76869762" hostid="261" caption="&amp;lt;p&amp;gt;&amp;lt;sup&amp;gt;&amp;lt;/sup&amp;gt;Trell interface is user friendly&amp;lt;/p&amp;gt;"></div><br />When uploading a video you can choose from pre-recorded clips on your device or shoot something new. What’s lacking is the fact that you can’t edit or add special effects to any of your videos within the app. <br /><br />And, I’m not sure if you can truly call it a ‘short video’ app if users can upload videos that are up to 5 minutes long. <br /><br />  <div type="image" title="Trell reviews" msid="76869777" hostid="261" caption="&amp;lt;p&amp;gt;The ratio between negative and positive reviews for Trell is the lowest as compared to its peers&amp;lt;/p&amp;gt;"></div><br />With a rating of 4.6 stars, Trell has the lowest number of negative reviews as compared to its peers. <br /><br /><strong>SEE ALSO:<br /><a href="https://www.businessinsider.in/tech/enterprise/news/russian-scammers-are-conning-senior-executives-into-giving-away-2-7-million-by-impersonating-real-ceos-and-lawyers/articleshow/76849870.cms">Russian scammers are conning senior executives into giving away $2.7 million by impersonating real CEOs and lawyers</a><br /><br /><a href="https://www.businessinsider.in/tech/apps/news/tinder-bumble-and-ok-cupid-banned-by-indian-army-to-keep-soldiers-from-being-honey-trapped/articleshow/76866610.cms">What is a honey trap ⁠— the reason why the Indian Army banned Tinder, Bumble, and OK Cupid</a><br /><br /></strong><a href="https://www.businessinsider.in/tech/apps/news/checkout-the-list-of-89-apps-banned-for-indian-army-soldiers/articleshow/76865942.cms"><strong>List of 89 apps banned for Indian Army soldiers</strong></a><br />

TikTok alternatives⁠— reviews of the top three short video apps on Google Play Store

<ul><li>Latest data from Bain &amp; Company predicts India’s short form video market to reach 650 million users by 2025.</li><li>Short form videos became popular last year with TikTok and in 2020 alone, more than 200 million Indians watched SFVs at least once.</li><li>At present, there are more than 200 million SFV users in India.</li></ul>Short form videos are everywhere. From Instagram to YouTube and Facebook, the explosion is no secret and it’s very likely to grow even more in coming years. Popularised by TikTok, the short form videos gave birth to many similar platforms and even got added as a feature on almost every popular social media app, in fact, <a href="https://www.businessinsider.in/tech/apps/news/instagram-on-its-way-to-becoming-a-video-and-entertainment-platform-adam-mosseri/articleshow/84017343.cms">Instagram is on its way to becoming a video and entertainment platform</a> with Reels - its version of short video - in focus.<br /><br />The biggest players including Google and Facebook are banking on short form videos in India. The market is predicted to grow to 650 million users by 2025, according to a new report by Bain &amp; Company.<br /><br />In the report titled “India Online Videos - The Long and Short of It”, Bain &amp; Company analysed the growth of short form videos in India, who are the key players and what does the future look like. Short form videos or SFV are categorised as videos with a duration of 15 seconds to 2 minutes.<br /><br />It’s safe to say that the pandemic has increased content consumption and SFV is one of the most successful byproducts of it. In India, the SFV user base grew 3.5 times and 12 times in total time spent by all users over the past two years. In 2020 alone, more than 200 million Indians watched SFVs at least once. And active users spent up to 45 minutes a day only on SFV platforms. There was a 60% increase in consumption of SFV during the lockdown period (April-June) as compared to January-March the same year. At present, there are more than 200 million SFV users in India. <br /><br />India’s SFV user base has mostly been men (70%-75%) from tier 2 cities and smaller towns while women take up 25%-30%. In terms of age group, most of the users are below 25 years of age with 20%-25% between 25 and 35 years of age.<br /><br />      <div type="image" title="demographics" msid="86793580" hostid="261" caption="&amp;lt;p&amp;gt;Demographics of SFV users in India.&amp;lt;/p&amp;gt;"></div><br /><cmsannotation type="cmsannotation" annotationid="The key SFV players" comment="subhead" text="The key SFV players"><span data-til="noop">The key SFV players</span></cmsannotation><br /><br />TikTok is attributed as the leader in SFV in India with 200 million users and 20 million content creators posting at least one video a month. The ban led to multiple clones and now there are more than 50 million users who have created and posted at least one video. The top five players in the market are <a href="https://www.businessinsider.in/tech/apps/news/mx-takatak-instagram-josh-moj-and-snapchat-are-most-downloaded-social-and-entertainment-apps-in-india-as-per-app-annie/articleshow/86003516.cms" data-type="tilCustomLink">Moj</a>, <keyword id="9555198" type="General" weightage="20" keywordseo="mx-takatak" source="Orion">MX TakaTak</keyword>, <keyword id="6393600" type="General" weightage="20" keywordseo="josh" source="Orion">Josh</keyword>, Roposo and Zili, contributing 85% of the total user base in SFV.<br /><br />            <div type="image" title="top five players" msid="86793368" hostid="261" caption="&amp;lt;p&amp;gt;Growth of top five SFV players in India.&amp;lt;/p&amp;gt;"></div><br /><keyword id="8678883" type="General" weightage="20" keywordseo="moj" source="Orion">Moj</keyword> is leading with the highest daily active users among the Indian SFV players. Bain also highlighted that other than having a large engaged user base these companies are also well-funded. ShareChat’s Moj for example has raised $1,203 million in funding and its key investors are China’s Tencent, Twitter, Tiger, Temasek and Snap. It has over 150 million downloads, 10-15 million creators, 17 minutes of average daily usage. Tencent is a key investor for MX TakaTak as well along with Times Group. This app has over 200 million downloads with 9-12 million creators and 17 average daily minutes. <br /><br />Dailyhunt’s Josh and Glance’s Roposo have over 150 million and 100 million downloads, respectively, and investors like Google, Microsoft and InMobi. An interesting player here is Xiaomi’s Zili that comes pre-installed on Xiaomi smartphones. It has over 100 million downloads.<br /><br /><cmsannotation type="cmsannotation" annotationid="Micro influencers and aspiring creators" comment="subhead" text="Micro influencers and aspiring creators"><span data-til="noop">Micro influencers and aspiring creators</span></cmsannotation><br /><br />The SFV platforms are giving rise to micro-influencers and aspiring creators coming from metros to tier 3 cities. This group of creators with followers between 10,000 and 100,000, take up 75% to 80% of the total creator base in SFV platforms. Creators are also not engaged in only one platform but have their presence on multiple platforms.<br /><br />Recently, Instagram <a href="https://www.businessinsider.in/tech/news/instagram-launches-education-programme-for-creators-in-india-to-learn-earn-and-build-communities/articleshow/86642903.cms">announced</a> its largest creator education and enablement programme in India. The programme will be free for all, and it will provide access to live masterclasses from experts in the field, the latest product updates and trends, and options to unlock monetary opportunities. <br /><br />There are at least three SFV apps installed per user with one go-to app for most content. Over 100 videos are scrolled by a user and out of which 1 in 3 videos are watched in full. The average user spends 4-5 minutes per visit which is 4-5 visits a day. And 1 in 2 videos watched is either in Hindi or Tamil. <br /><br /><cmsannotation type="cmsannotation" annotationid="There’s still room for growth" comment="subhead" text="There’s still room for growth"><span data-til="noop">There’s still room for growth</span></cmsannotation><br /><br />India is said to have the potential to beat the frontrunner China. With cheap internet data, easy-to-use platforms and vernacular language, the SFV market is only set to boost in India. Bain &amp; Company predicts that by 2025 three in four internet users or 600 million to 650 million Indians will consume such videos with an average user spending 55 to 60 minutes per day on these platforms. The total time spent on short videos is also predicted to reach 80-90 billion hours from 12 billion hours. <br /><br />Despite a booming market, Bain &amp; Company says the SFV market in India is still in a nascent stage. Highlighting five major trends curated content and social-led engagement, monetisation, innovations to onboard the next wave of users, emergence of a robust creator ecosystem, and niche platforms within larger SFV ecosystems.<br /><br />India is also expected to follow the footsteps of one of the top SFV markets - China or the US. China has two top SFV players - Douyin and Kuaishou, and multiple small platforms. The US on the other hand has its SFV market spread across multiple platforms like social media, long form video (YouTube) and TikTok (standalone SFV). <br /><br /><strong>SEE ALSO:</strong><br /><br /><a href="https://www.businessinsider.in/tech/news/realme-pad-review-delivers-what-it-promises/articleshow/86783511.cms" data-type="tilCustomLink">Realme Pad Review: Delivers what it promises</a><br /><a href="https://www.businessinsider.in/tech/news/asus-vivobook-k15-review-well-rounded-impressive-for-the-price/articleshow/86756292.cms" data-type="tilCustomLink">Asus VivoBook K15 review: Well rounded, impressive for the price</a><br />

Analysts predict India’s short form video market to have 650 million users by 2025

<ul><li>In this new year, we want to crystal gaze into what the year has in store for the industry.</li><li>With the <keyword id="169310" type="PERSON" weightage="20" keywordseo="digital-advertising">digital advertising</keyword> industry changing at a rapid pace, throwing a new set of challenges every day, experts are optimistic that 2021 will be a game-changer that will help them redefine a lot of rules in advertising, with smarter marketing techniques. </li><li>We spoke to a few industry experts to identify opportunities that 2021 will bring forth for the industry as we move forward and here is what they had to say. </li></ul>Over the past few years, the world has increasingly been moving towards digital and 2020 became the year when the digital ecosystem acquired many new users, thereby making digital advertising perhaps one of the most effective mediums to reach out to people locked inside their houses and stuck to their phone and tablet screens.<br /><br />It was an interesting year for digital marketers as the nation-wide lockdown gave a push to augmented reality, mobile marketing, digital animation, video content, voice search and influencer marketing.<br /><br />Despite the initial setbacks during the lockdown, consumers opened up to experimenting with digital formats, trading brand loyalties for availability of stock and performance marketing came into the picture. Digital eventually became a dominant medium as marketers pivoted their monies from OOH, print and event marketing to virtual platforms. India is now at the cusp of a massive revolution with digital making inroads and brands looking to go beyond urban markets.<br /><br />While we saw <keyword id="618493" type="CITY" weightage="20" keywordseo="digital-marketing">digital marketing</keyword> taking the center stage, the economic slowdown and uncertainty affected market sentiment, and naturally, the industry. However, during this volatile period, the industry tried to throw out the inefficiencies to make themselves more productive.<br /><br />According to Statista, ad spending in the Digital Advertising market is projected to reach US$398,762m in 2021 and the market's largest segment is Search Advertising with a projected market volume of US$171,641m in 2021. In FY2020, the revenue generated by digital advertising across India was valued at around Rs 199 billion.<br /><br />In India, the digital ad revenue in the country will be worth almost Rs 540 billion by fiscal year 2024, while the television and print ad revenues were projected to reach about Rs 455 billion and Rs 276 billion rupees respectively. These numbers clearly show that India is heading towards a digital advertising future.<br /><br />We reached out to experts to find out how 2020 disrupted the digital ecosystem and understand their expectations from 2021. Here is what they said: <br /><h3 style="line-height:1.3846153846153844;background-color:#ffffff;margin-top:14pt;margin-bottom:0pt;padding:0pt 0pt 4pt 0pt;">Unny Radhakrishnan, CEO, Digitas India:</h3><div type="image" title="Unny Radhakrishnan, CEO, Digitas India." msid="80216690" hostid="261"></div><br />One thing I see is that Brand Building and Creating Loyalty will become far more tougher and marketers will find themselves in trying to juggle multiple things. The reason I feel so is that the factors that influence consumer choices are getting wider and complex. First, there is this vast sea of online media – with regular cluttered media, platforms as sharply targeted media, e-com channels as media, and influencers (democratised media); second, the availability of vast amounts of information, product reviews &amp; feedback; third, the customer/user experience at all touch points (online &amp; offline); and fourth, the availability of products on various channels, irrespective of your geography (from e-com to the neighbourhood store on Whatsapp). Then, finally at a larger level, there is also a blurring of line between categories which are vying for the same share of wallet.<br /><br />So, there is so much 'to-do' in a marketer’s plate to ensure awareness, availability and great experience. The underlying marketing operations will be complex and will need breadth and depth of skill sets and the ability to string it together.<br /><br /><strong>Prasad Shejale, Founder &amp; CEO, Logicserve Digital:</strong><br /><div type="image" title="Prasad, Logicserve, Horizontal" msid="80216730" hostid="261"></div><br />Integrated Digital Marketing approach will be a game changer for brands rather than being just a nice-to-have strategy. While the post-COVID world has leapfrogged the digital growth across industries and consumers are making digital a first choice now, brands need to evolve further and implement truly integrated methods for catering to customers’ needs at every touchpoint of the customer journey. This involves a holistic strategy across Media, Creative, Data &amp; Insights as well as Technology. That is how brands can make an impact and continue to delight the new-age customers.<br /><br /><strong>Harshil Karia, Founder, Schbang:</strong><br /><div type="image" title="Harshil Karia Schbang" msid="80216747" hostid="261"></div><br />A big trend that will take shape in 2021 is the process of centralization of data and the creation of database. The digital departments will move beyond marketing to create centralized business data with the know-how, skills, and associations they possess. With good quality creative execution, the smart digital business professionals will pave the way to move the business table and deliver further with greater efficiency.<br /><br /> <strong>Chetan Asher, Co-Founder &amp; CEO, Tonic Worldwide:</strong><br /><div type="image" title="Chetan Asher" msid="80216769" hostid="261"></div><br />2020 has been a year of pivots for the digital industry. Consumer habits and digital platforms are disrupting rapidly. Hence 2021 will be the year of customer experience reinvention. Traditional fulfilment channels are moving to digital, social media is a serious e-commerce platform now with platforms like Instagram moving beyond just discovery platforms, Influencer led commerce has also evolved. Hyper-personalisation both pre and post purchase journeys will become norm. The biggest trend we will see is how all these parts come together for reinvention of the customer experience and push the industry to evolve. For businesses that are adapting to digital and the ones that have matured in their digital journey, both will have to shift their lens to prepare themselves in how their consumers interact across multiple touchpoints.<br /><br /><strong>Amyn Ghadiali, Vice President- Business &amp; Strategy, Gozoop:</strong><br /><div type="image" title="Amyn Gozoop" msid="80216799" hostid="261"></div><br />You know while there are many trends like voice search, local SEO, data science, social, etc., and each one will be a great driver for the industry – I believe that the one trend which will drive all the above trends is that brands &amp; clients will be asking a lot more from their agencies, digital in specific. The pandemic has made brands realize, even those that didn’t believe in it first - the power of digital marketing. This power is not appreciated because it was through digital that we connected in 2020; it is appreciated because it proved it can be a serious driver for business. This innate and interconnected ability of the space has got many CEOs/CFOs/CMOs interested to understand it more, and eventually harness what it has to offer. This also means that integrated solutions under one roof would be preferred, and most brands would, thus, turn to their digital agencies for support to make it happen. This trend, or rather a behavior shift, I believe, would be a great driver for the digital industry, creativity, and business in every way.<br /><br /><strong>Prashant Puri, Co-Founder &amp; CEO, AdLift:</strong><br /><div type="image" title="Prashant Puri, adlift" msid="80216817" hostid="261"></div><br />A couple of digital marketing trends that will increase and/or take shape in 2021. More than half of smartphone users are engaging in voice search – we see that number further growing in the next year with an emphasis on visuals (within ecommerce segment) will make SEO even more important. Google Lens is carving the path here. Influencer marketing will grow to about 15% of overall digital media budgets. 68% of consumers (based on a survey) have said that they’d like to learn about new products via short video. With video consumption is surging – we foresee advertisers (both big and small) investing in thumb stopping videos to marketing to their customer base via Instagram, Roposo, FB and YouTube. All in all, the creation of content (and content marketing) – whether long form text or video is going to become the cornerstone of all digital marketing campaign.<br />

You Searched For "roposo review" and got 3 results

TikTok alternatives⁠— reviews of the top three short video apps on Google Play Store

Prabhjote Gill

Analysts predict India’s short form video market to have 650 million users by 2025

Marcia Sekhose

Digital Advertising: The trends to watch out for in 2021

Karuna Sharma

Popular Keywords

Buying Guides