You Searched For "roi metrics for marketing" and got 20 results
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3 mins read
50% digital marketers rely on inaccurate metrics: LinkedIn Report
LinkedIn’s ‘The Long and Short of ROI’ report revealed that 50% of digital marketers rely on inaccu…
6 mins read
What is ROI? This simple metric can offer greater insight into the profitability of the assets in your portfolio
Return on investment, or ROI, is a commonly used metric for investing in the stock market, business…
Melanie Lockert
5 mins read
What is ROI? This simple financial metric assesses an investment's potential return in relation to its cost
ROI is a financial metric used to assess an investment's profitability or compare the profitability…
Amena Saad,Clint Proctor
3 mins read
How performance marketing is reinventing ROI?
Marketing ROI encompasses multiple facets that often misinterpret with campaign-specific ROI.
5 mins read
Bitcoin investors love the golden cross and death cross — here’s why they matter but there are other factors to keep in mind
Many in the Bitcoin trading game use the strategy of following the ‘golden cross’ or the ‘death cro…
4 mins read
Evaluating performance marketing campaigns impactfully
Disclaimer: This article is authored by Sreepriya Swaminathan, Senior Domain Principal, Infosy…
2 mins read
Measuring ROI On Facebook Isn't The Point - Here Are The Metrics That Should Really Matter To Brands
In a new report from Business Insider Intelligence, we introduce a comprehensive package of social …
John Heggestuen
12 mins read
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Digital Marketing: Trends to watch out for in 2022
4 mins read
Unlocking new marketing opportunities for the post-pandemic future
Marketers today need to focus on a holistic media quality approach, and utilizing insights to optim…
3 mins read
Ways B2B marketing will change in 2021: All roads lead to marketing performance management
Pankaj Kapoor, Growth Marketing Evangelist and CMO, Reliance Securities shares what the future of p…
5 mins read
How Durex cleverly uses influencer marketing to trigger conversation around its new product launches
Reckitt’s Dilen Gandhi, Regional Marketing Director shares Durex’s marketing mantra
6 mins read
What is return on equity? How to calculate ROE to evaluate a company's profitability
ROE is one of the most important metrics for understanding a company's profitability. Learn what it…
Ramsay Lewis
3 mins read
Here's Why The Idea Of Getting Brand Content To Go Viral Is So Enticing, And So Hard To Accomplish
However, in a recent report from BI Intelligence, we find that despite agencies' assurances, earned…
Marcelo Ballve
6 mins read
Digital Marketers All Got This Thing Wrong About ROI
The way we use online now has changed massively, thanks to mobiles. The way in which we access cont…
Simply Zesty
3 mins read
How Mobile Marketing Is Being Shaped By The Explosive Growth In Big Data
Many mobile executives are starting to get their arms around mobile-generated data and applying it …
Business Insider
3 mins read
It's Time To Start Tracking The Right Facebook Metrics
In a new report from Business Insider Intelligence, we introduce a package of easy-to-compile socia…
John Heggestuen
3 mins read
SOCIAL MEDIA INSIGHTS: Twitter Getting Into The Music Business
Will Twitter Launch Their Music App This Weekend? (All Things Digital) Next up on the jukebox — Tw…
Heather Leonard
4 mins read
Facebook's Plans For Android Could Be Brilliant
Facebook's Future Is In Mobile (Forbes) The currency for those in charge of an ecosystem is to get…
Heather Leonard
3 mins read
A Breakdown Of Demographics For The Different Social Media Networks
Google+ Can Now Do Things Facebook Can't (The Huffington Post) For months, Google engineers have b…
Heather Leonard
6 mins read
ESG Investing: How to build an ethical portfolio that reflects your values
ESG investing places more emphasis on an investment's impact in environmental, social, and corporat…