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4 mins read

Evaluating performance marketing campaigns impactfully

Disclaimer: This article is authored by Sreepriya Swaminathan, Senior Domain Principal, Infosy…

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3 mins read

50% digital marketers rely on inaccurate metrics: LinkedIn Report

LinkedIn’s ‘The Long and Short of ROI’ report revealed that 50% of digital marketers rely on inaccu…

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2 mins read

India’s newly digitized MSMEs need offline marketing as much as online

While digital marketing may be important to keep up with the digital trends that have emerged post …

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3 mins read

Driving Value Through Unification of Digital Space & Operations- Srinivasan KA

The shift from cable platforms to streaming is widely evident. And this shift is not just a passing…

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3 mins read

How performance marketing is reinventing ROI?

Marketing ROI encompasses multiple facets that often misinterpret with campaign-specific ROI.

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4 mins read

Unlocking new marketing opportunities for the post-pandemic future

Marketers today need to focus on a holistic media quality approach, and utilizing insights to optim…

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7 mins read

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season

Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…

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4 mins read

How automation is revolutionizing the digital marketing sector

Yogita Tulsiani, MD & Co-founder, iXceed Solutions writes about a few ways automation is changing t…

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4 mins read

Empathy is the secret to successful digital marketing campaigns in the BFSI sector: Report

The recent study was undertaken to understand the overall emotion and tonality of digital marketing…

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4 mins read

Revolutionising the workplace: How RPA is transforming business processes

There is no getting around the fact that future workplaces will witness an increase in the mix of h…

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4 mins read

We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising

Why do creative folks care more about quantity today over quality work? Asks Jay Morzaria, Group Cr…

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9 mins read

Influencer Marketing: Trends to watch out for in 2021

Here is what the future holds for influencer marketing industry

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5 mins read

I'm a former Broadway actress who makes over $8,000 a month running a digital marketing company. Here's how I set my prices and find new clients.

Rachel Schur Chase expanded her social media side hustle into a full-time business to help actors a…

Gia Miller   


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4 mins read

Top three digital transformation myths debunked

Globally, the digital transformation market is slated to grow from $470 billion in 2020 to $1,00…

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6 mins read

What is ROI? This simple metric can offer greater insight into the profitability of the assets in your portfolio

Return on investment, or ROI, is a commonly used metric for investing in the stock market, business…

Melanie Lockert   


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7 mins read

What brands should keep in mind while investing on Influencer Marketing

Despite more and more advertisers investing on influencer marketing, there are a few things they ne…

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6 mins read

Digital advertising will deliver mega results for brands this festive season

Sanjay Mehta, Joint CEO, Mirum on why digital advertising will deliver better results this festive …

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4 mins read

Experiential Marketing: Where is it headed?

The 'Experience Brands' are converting their consumers from shoppers to brand evangelists by inviti…

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5 mins read

Unlock 1.0: Digital will continue to take the bigger cut, share experts

As markets are now slowly opening up, we reached out to experts to find out if the ad revenue pie w…