You Searched For "roi in digital marketing" and got 15 results
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3 mins read
50% digital marketers rely on inaccurate metrics: LinkedIn Report
LinkedIn’s ‘The Long and Short of ROI’ report revealed that 50% of digital marketers rely on inaccu…
6 mins read
Digital Marketers All Got This Thing Wrong About ROI
The way we use online now has changed massively, thanks to mobiles. The way in which we access cont…
Simply Zesty
3 mins read
How performance marketing is reinventing ROI?
Marketing ROI encompasses multiple facets that often misinterpret with campaign-specific ROI.
3 mins read
Oreo maker Mondelez's CEO says he's going to hold ad agencies more accountable - here's how
"There's a little bit more discussion about the fact that digital and digital only would be a good …
Lucia Moses
6 mins read
LinkedIn is the most expensive digital advertising platform but is it worth it?
If you've ever tried running advertisements on the professional networking site LinkedIn, then you …
6 mins read
What is ROI? This simple metric can offer greater insight into the profitability of the assets in your portfolio
Return on investment, or ROI, is a commonly used metric for investing in the stock market, business…
Melanie Lockert
5 mins read
Unlock 1.0: Digital will continue to take the bigger cut, share experts
As markets are now slowly opening up, we reached out to experts to find out if the ad revenue pie w…
1 min read
What Does McDonald's REALLY Think About Facebook? Find Out At Social Media ROI
McDonald's social media guru Rick Wion will speak at Business Insider's Social Media ROI conference…
Megan Knapp
6 mins read
Digital advertising will deliver mega results for brands this festive season
Sanjay Mehta, Joint CEO, Mirum on why digital advertising will deliver better results this festive …
2 mins read
Marketers are unimpressed with Snapchat compared to Facebook and Google
This March, Facebook launched Messenger Day, a Snapchat stories clone for the social network's mess…
Julien Rath
3 mins read
Business Insider is hiring an SVP of sales development and studios
The SVP of Sales Development and Studios is happiest when presenting to clients, engaging them in a…
Melanie Naranjo
1 min read
Big Data Can Help Marketers Unlock Up To $200 Billion
Despite the strong evidence that big data can bolster success and profitability, McKinsey notes tha…
Alison Griswold
3 mins read
The Mobile App-Install Ad Is Driving A Boom In Mobile Ad Spend - And Not Just Among Game Makers
New and exclusive data from BI Intelligence finds that US mobile app-install ad revenue will top $4…
Mark Hoelzel
3 mins read
Gupshup launches Conversation Cloud, AI-powered tool for businesses
Mumbai (Maharashtra) [India]/ San Francisco [US], Gupshup, the conversational engagement pioneer, t…
ANI
2 mins read
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace is a market research platform that empowers insights professionals, marketers an…