You Searched For "roi in digital marketing" and got 20 results
Sort By:
Evaluating performance marketing campaigns impactfully
Disclaimer: This article is authored by Sreepriya Swaminathan, Senior Domain Principal, Infosy…
50% digital marketers rely on inaccurate metrics: LinkedIn Report
LinkedIn’s ‘The Long and Short of ROI’ report revealed that 50% of digital marketers rely on inaccu…
India’s newly digitized MSMEs need offline marketing as much as online
While digital marketing may be important to keep up with the digital trends that have emerged post …
Driving Value Through Unification of Digital Space & Operations- Srinivasan KA
The shift from cable platforms to streaming is widely evident. And this shift is not just a passing…
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Digital Marketing: Trends to watch out for in 2022
How performance marketing is reinventing ROI?
Marketing ROI encompasses multiple facets that often misinterpret with campaign-specific ROI.
Unlocking new marketing opportunities for the post-pandemic future
Marketers today need to focus on a holistic media quality approach, and utilizing insights to optim…
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…
How automation is revolutionizing the digital marketing sector
Yogita Tulsiani, MD & Co-founder, iXceed Solutions writes about a few ways automation is changing t…
Empathy is the secret to successful digital marketing campaigns in the BFSI sector: Report
The recent study was undertaken to understand the overall emotion and tonality of digital marketing…
Revolutionising the workplace: How RPA is transforming business processes
There is no getting around the fact that future workplaces will witness an increase in the mix of h…
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
Why do creative folks care more about quantity today over quality work? Asks Jay Morzaria, Group Cr…
Influencer Marketing: Trends to watch out for in 2021
Here is what the future holds for influencer marketing industry
I'm a former Broadway actress who makes over $8,000 a month running a digital marketing company. Here's how I set my prices and find new clients.
Rachel Schur Chase expanded her social media side hustle into a full-time business to help actors a…
Gia Miller
Top three digital transformation myths debunked
Globally, the digital transformation market is slated to grow from $470 billion in 2020 to $1,00…
What is ROI? This simple metric can offer greater insight into the profitability of the assets in your portfolio
Return on investment, or ROI, is a commonly used metric for investing in the stock market, business…
Melanie Lockert
What brands should keep in mind while investing on Influencer Marketing
Despite more and more advertisers investing on influencer marketing, there are a few things they ne…
Digital advertising will deliver mega results for brands this festive season
Sanjay Mehta, Joint CEO, Mirum on why digital advertising will deliver better results this festive …
Experiential Marketing: Where is it headed?
The 'Experience Brands' are converting their consumers from shoppers to brand evangelists by inviti…
Unlock 1.0: Digital will continue to take the bigger cut, share experts
As markets are now slowly opening up, we reached out to experts to find out if the ad revenue pie w…